Braze vs SuperBuzz: Which is a better fit?

Lucien H.: Hi, my name is Lucien. My role is the VP of Go-to-Market. The company I work at is Liven. We have over 200 employees globally. And I would rate Braze a five out of five. Prior to Braze, we actually used a tool called Leanplum. We used Leanplum for approximately a year. And we were attracted to the platform initially because of the breadth of features that Leanplum provided. But after using it for some time, we realized that they were brilliant at offering a very wide range of features, but not necessarily providing the depth. That's why we moved to Braze because their mobile marketing communication and canvassing is far superior. We switched over to Braze as soon as we saw the power of the canvassing. So with the canvassing, the really important piece for us was the power of lifecycle. Because we have a consumer app in our business and that requires us to design very complex communications through the life cycle with varying different life cycles. And Braze had a fantastic canvassing capability. Their campaign management was also really good, so it enabled us to easily search for numerous different life cycles and also their reporting and analytics was and is fantastic. Integrating Braze into the company was pretty straightforward. And the reason I would say that is the help documentation and Braze Academy is excellent. They've obviously spent a lot of time focusing on creating resources that will empower employees across the company to upskill quickly and understand how to use the tool. So we have a wide range of employees across our business that use Braze for different use cases. If you are looking into Braze, I would highly recommend looking specifically into the communication capability that they have. They are 100% best in class. You need to ask yourself whether you are looking for a vertically integrated product or a product like Braze, that it's going to do one or two things really well. So depending on whether you're looking for vertical integration or a standalone solution, if the answer is the latter, standalone solution, then Braze is definitely best in class.