# Compare Braze vs PushEngage 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare Braze and PushEngage based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/155423-164501/Appboy-vs-PushEngage

---

# Braze vs PushEngage Features and Cost Comparison

Last updated May 24th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

BrazePushEngage2/4 selected

[Braze](https://www.capterra.com/p/155423/Appboy/)[4.7 (168)](https://www.capterra.com/p/155423/Appboy/reviews/)

[PushEngage](https://www.capterra.com/p/164501/PushEngage/)[4.9 (39)](https://www.capterra.com/p/164501/PushEngage/reviews/)

[## Braze](https://www.capterra.com/p/155423/Appboy/)[4.7 (168)](https://www.capterra.com/p/155423/Appboy/reviews/)

Starting Price

Contact vendor

Value-for-Money

4.4

Functionality

4.6

Ease of Use

4.5

Customer Service

4.5

Reviews Sentiment

Based on [168 reviews](#user-reviews)

Positive

164

Neutral

3

Negative

1

[## PushEngage](https://www.capterra.com/p/164501/PushEngage/)[4.9 (39)](https://www.capterra.com/p/164501/PushEngage/reviews/)

Starting Price

$9.00/month

Value-for-Money

4.8

Functionality

4.7

Ease of Use

4.7

Customer Service

4.9

Reviews Sentiment

RS

Based on [39 reviews](#user-reviews)

Positive

38

Neutral

1

Negative

0

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## Send this comparison chart to my inbox

### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.

## Summary

* * *

Features in Push Notifications Software

Best performer

19 / 32

Only Braze

-   Campaign Analytics
-   Communication Management
-   Contact Management

15 / 32

Only PushEngage

-   API
-   Engagement Tracking
-   Multi-Language

User satisfaction

User satisfaction

4.7

User reviews[168](https://www.capterra.com/p/155423/Appboy/reviews/)

Ease of use

4.5

Functionality

4.6

Value for money

4.4

Customer support

4.5

User satisfaction

4.9

User reviews[39](https://www.capterra.com/p/164501/PushEngage/reviews/)

Ease of use

4.7

Functionality

4.7

Value for money

4.8

Customer support

4.9

Price starts from

Price starts from

\--

-   Free version
-   Free trial

Price starts from

$9Usage Based, Per Month

-   Free version
-   Free trial

Best for

Best for

Braze is aimed at companies of various sizes who wish to optimize their customer relationships and strengthen customer loyalty with the help of the platform and its cross-channel campaigns.

Best for

Media Companies E-commerce Companies Content Sites Sports Betting Sites Apps Automation SAAS companies Anyone who uses email marketing can now use our customer engagement platform.

## User reviews

Pros & cons

VR

Verified Reviewer

Marketing Automation Specialist

> "The new-age capabilities offered by braze such as intelligent timing, AI assistant for liquid, AI Copywriting assistant are the gamechanger."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6824453)

RM

Raghava M.

Business Analyst

> "The 2kb limit for the Content Card UI element is restrictive, especially when trying to include rich media or detailed messaging, which can..."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6860714)

CN

Courtney N.

Customer Service Representative

> "The ability to visualize customer journeys and orchestrate campaigns (Canvas etc.), which helps with planning, debugging, and optimizing over..."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___7007569)

CN

Courtney N.

Customer Service Representative

> "Some limitations or friction with custom event handling, identity management, or naming conventions. If your data isn’t clean or you don’t have..."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___7007569)

Noga M.

VP, Marketing

> "Is a great solution for brands that have both a website and an app and want smart flows that send push notifications, in-apps, and emails to the..."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6871614)

EC

Elizabeth C.

CRM Lead

> "some small bugs in the campaign/canvas search where it didn't retain the same page after i click to campaign and press back, the search logic in..."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6706080)

AR

Angela R.

Lifecycle Marketing

> "Canvas journeys are able to support our complex subscription flows, creating and augmenting the SMS campaigns is also simple."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___7008635)

CN

Courtney N.

Customer Service Representative

> "Sometimes managing many branching workflows, many segments, event taxonomies, etc., gets tedious."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___7007569)

VR

Verified Reviewer

Email Marketing

> "Users appreciate its user-friendly interface, intuitive Canvas tool for creating complex journeys, and robust personalization capabilities"

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6828109)

HJ

Holly J.

Senior Lifecycle Marketing Manager

> "Some of the tooling isn't the most intuitive, and not auto-saving or being able to restore previous versions is tough at times."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6839007)

AB

Alex B.

Digital Marketing Automation Specialist

> "The user interface is clean and the use of different canvas and campaign tabs (like you have on an internet browser) is a great way at..."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6815002)

MO

Maggie O.

CRM and Email Marketing Specialist

> "The filters to view campaigns and canvases doesn't stay when I click into a campaign/canvas, I have to reset it each time"

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6582115)

RM

Raghava M.

Business Analyst

> "My overall experience with Braze has been decent. While the platform offers robust features for segmentation and personalization, certain..."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6860714)

AB

Alex B.

Digital Marketing Automation Specialist

> "I do not like when trying to switch between canvas tabs, if you click on one to navigate to a different canvas too quickly after hitting 'save'..."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6815002)

AB

Alex B.

Digital Marketing Automation Specialist

> "Braze provides great flexibility in canvas settings and I like the ability to switch between drag and drop building to html building."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6815002)

JL

Jon L.

Lifecycle Marketing Manager

> "While key metrics are available in the dashboard, I am unable to generate more detailed reporting in realtime."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6789656)

RA

Robert A.

Digital Marketing And Loyalty Specialist

> "This gives us the freedom to choose the right partner for our business instead of only having 1-2 choices if we want to keep our systems talking."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6823193)

JO

Josh O.

Associate Manager, Lifecycle Marketing

> "One thing that has been challenging with Braze is the reporting structure/feature."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6829570)

LS

Lauren S.

Director, Engagement Strategy

> "We were able to set up our platform and Braze to share data easily, allowing for seamless automation."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6840448)

SM

Sarah M.

Head of Loyalty and Engagement

> "Some teething issues with drag and drop modules eg."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6859264)

BnB

Belén B.

Sr. CRM Manager

> "You can use it for simple campaigns, but you can also set up some interesting campaigns and journeys using webhooks and content blocks."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6638994)

VR

Verified Reviewer

Email Marketing

> "This can be particularly frustrating when creating multiple marketing campaigns"

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6828109)

RA

Robert A.

Digital Marketing And Loyalty Specialist

> "Some are small quality of life upgrades, but others are much more meaningful and enable us to really increase our marketing efforts."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6823193)

SE

Sally E.

Director of Marketing

> "I also wish it was easier to preview the list of users in a segment - you have to download the list of people in the audience for a reliable..."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___5001182)

AD

Akshada D.

email marketing

> "The Canvas feature is great for planning user journeys, and it works well with other tools."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6828122)

VR

Verified Reviewer

Marketing Manager

> "A bit costly and high certification fees."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6814301)

MC

Michael C.

Digital Content Manager

> "Braze has helped me streamline my weekend content to allow me to schedule things ahead of time when I am not in the office."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6775204)

FC

Fabio C.

Software Engineer

> "The pricing model can also be a bit opaque and could potentially turn off small businesses or startups operating on a tight budget"

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___4823778)

CN

Courtney N.

Customer Service Representative

> "Good support and resources: even powerful platforms can be under‑utilized if onboarding is difficult; Braze seems to put effort into helping..."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___7007569)

KO

Kate O.

Writer

> "I found Braze a little difficult to use at first and I didn't totally understand it."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6598290)

KL

Katelyn L.

CRM Lead

> "It has enabled our CRM team to shift its focus from manual execution to more strategic, value-driven work."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___7002443)

MF

Miguel F.

Email Marketing Specialist

> "What I like least about Braze is the lack of an auto-save feature."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___5073403)

HJ

Holly J.

Senior Lifecycle Marketing Manager

> "The customer support and learning/training resources, how easy it makes it to target our users with personalized outreaches"

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6839007)

VR

Verified Reviewer

CRM Lead

> "Documentation is not enough at times, not up-to-date or hard to navigate."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___5056117)

VR

Verified Reviewer

Sr. Product Delivery

> "I love how much automated functionality and personalization is available through out the different messaging capabilities."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6882272)

TV

Thomas V.

Product Owner

> "The fact that you have a limited amount of data points is frustrating."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___4874067)

VR

Verified Reviewer

Email Marketing

> "Intuitive user interface, ease of use, and powerful features, particularly its Canvas functionality for creating complex marketing journeys"

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6828109)

VK

Vivek K.

SDE

> "The pricing is bit high in the segment and for services its offering."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___5084702)

AB

Alex B.

Digital Marketing Automation Specialist

> "The ability to test a canvas before setting live is also great, previous martech platforms I have used do not have this functionality."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6815002)

KL

Kirra L.

Marketing Director

> "It's also quite costly."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6711280)

AH

Arman H.

Senior Marketing Automation Executive

> "I love how intuitive and user-friendly Braze is—it makes it easy to build and launch campaigns quickly without needing heavy dev input."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6838825)

AY

Andrii Y.

Email Marketing Specialist

> "I don't like some reporting and allowing creating it."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6062299)

AH

Arman H.

Senior Marketing Automation Executive

> "I really value how intuitive the UI is, particularly the Canvas builder and segmentation logic."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6838825)

DR

Daniel R.

Email marketeer

> "Some features, like a dedicated preference center lack customizability thus making them useless in its current form."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___4694751)

MA

Marianna A.

Customer Success associate

> "The convenience of finding all customer information in an organized and clear way. "

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___7002674)

TV

Thomas V.

Product Owner

> "The quality of customer support is low."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___4874067)

CN

Courtney N.

Customer Service Representative

> "I'd recommend it to teams that have some technical support and are serious about creating personalized, multi-channel experiences at scale."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___7007569)

Love L.

Systems Manager

> "An issue we have not had with setting up Custom SAML SSO connections for other apps."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___4785184)

KT

Kerry T.

CRM Data Director

> "This helps when you have a large organization and local markets who have their own style, look, and feel."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6737302)

Love L.

Systems Manager

> "If you are using Google Workspace the Custom SAML integration is horrible."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___4785184)

JL

Johnna L.

Marketing Automation Manager

> "The ability to personalize journeys and messaging using Liquid and other tools is a great benefit."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6817740)

Martin M.

Project Manager

> "mistakes can happen."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6032325)

MM

Mary M.

Operations Officer

> "With it, we are able to send automated email campaigns to our customers and we can easily track and monitor our email marketing activities."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6035974)

Ben C.

Digital Marketing Manager

> "Also, data tracking on some more complex campaigns can end up out of sync - ALWAYS verify conversion data with your own internal data and do not..."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___2405968)

DE

Daniel E.

Group Loyalty Manager

> "Most importantly our team loves using it, which is critical to getting buy-in, speed to market and fostering a genuine desire to innovate."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6715496)

VR

Verified Reviewer

Senior Growth manager

> "Even after the release, minor bugs popped up that we had to address for extra weeks."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___3363165)

DW

Doreen W.

Marketing Manager

> "Allow one to engage with clients in different channels like in app messages ,emails etc .I love it that it has awesome reporting dashboard ..."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6035202)

Ben C.

Digital Marketing Manager

> "A purely “marketing” team would have a very hard time utilizing this without some support from their developers up front to get the “plumbing”..."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___2405968)

[View Reviews](https://www.capterra.com/p/155423/Appboy/reviews/)

Not enough reviews

## User interface

[Braze](https://www.capterra.com/p/155423/Appboy/)

4.70 (168)

[PushEngage](https://www.capterra.com/p/164501/PushEngage/)

4.87 (39)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Braze

Top features

19/32

-   A/B Testing
-   AI Copilot
-   AI/Machine Learning
-   API
-   App Notifications
-   Authentication
-   Behavior Tracking
-   Campaign Analytics
-   Campaign Management
-   Communication Management
-   Contact Management
-   Conversion Tracking
-   Customer Journey Mapping
-   Customer Segmentation
-   Drag & Drop
-   Drip Campaigns
-   Engagement Tracking
-   Event Triggered Actions
-   Generative AI
-   Geotargeting
-   Multi-Channel Marketing
-   Multi-Language
-   Notification Editor
-   Notification Scheduling
-   Personalization
-   Process/Workflow Automation
-   Reporting/Analytics
-   SMS Notifications
-   Subscriber Management
-   Template Management
-   Visual Workflow Management
-   Web Notifications

[See all features](https://www.capterra.com/p/155423/Appboy/#features)

PushEngage

15/32

-   A/B Testing
-   AI Copilot
-   AI/Machine Learning
-   API
-   App Notifications
-   Authentication
-   Behavior Tracking
-   Campaign Analytics
-   Campaign Management
-   Communication Management
-   Contact Management
-   Conversion Tracking
-   Customer Journey Mapping
-   Customer Segmentation
-   Drag & Drop
-   Drip Campaigns
-   Engagement Tracking
-   Event Triggered Actions
-   Generative AI
-   Geotargeting
-   Multi-Channel Marketing
-   Multi-Language
-   Notification Editor
-   Notification Scheduling
-   Personalization
-   Process/Workflow Automation
-   Reporting/Analytics
-   SMS Notifications
-   Subscriber Management
-   Template Management
-   Visual Workflow Management
-   Web Notifications

[See all features](https://www.capterra.com/p/164501/PushEngage/#features)

### Recognition

Braze is recognized as a top-rated tool in 2 Capterra Shortlist reports

No recognitions have been awarded to PushEngage

### Deployment & support

Braze

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

PushEngage

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Braze

-   By Braze
-   Located in United States
-   Founded in 2011

PushEngage

-   By Srijan Capital
-   Located in United States
-   Founded in 2016

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4.7

[View full comparison](https://www.capterra.com/compare/147415-155423/EmailOctopus-vs-Appboy)

[Braze](https://www.capterra.com/p/155423/Appboy/)[4.70 (168)](https://www.capterra.com/p/155423/Appboy/reviews/)

vs

[Systeme.io](https://www.capterra.com/p/198994/Systeme/)[4.83 (2,127)](https://www.capterra.com/p/198994/Systeme/reviews/)

Contact vendor for pricing

Price

$17/month

4.6

Features

4.7

4.5

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/155423-198994/Appboy-vs-Systeme)

[Braze](https://www.capterra.com/p/155423/Appboy/)[4.70 (168)](https://www.capterra.com/p/155423/Appboy/reviews/)

vs

[HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,230)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/)

Contact vendor for pricing

Price

$15/month

4.6

Features

4.4

4.5

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/155423-171840/Appboy-vs-HubSpot-Marketing)

[Braze](https://www.capterra.com/p/155423/Appboy/)[4.70 (168)](https://www.capterra.com/p/155423/Appboy/reviews/)

vs

[Success.ai](https://www.capterra.com/p/10013316/Success-ai/)[4.83 (417)](https://www.capterra.com/p/10013316/Success-ai/reviews/)

Contact vendor for pricing

Price

$33/month

4.6

Features

4.8

4.5

Ease of Use

4.8

[View full comparison](https://www.capterra.com/compare/155423-10013316/Appboy-vs-Success-ai)

[Braze](https://www.capterra.com/p/155423/Appboy/)[4.70 (168)](https://www.capterra.com/p/155423/Appboy/reviews/)

vs

[Emma by Marigold](https://www.capterra.com/p/75428/Emma/)[4.20 (156)](https://www.capterra.com/p/75428/Emma/reviews/)

Contact vendor for pricing

Price

$99/month

4.6

Features

3.9

4.5

Ease of Use

4.2

[View full comparison](https://www.capterra.com/compare/75428-155423/Emma-vs-Appboy)

[Braze](https://www.capterra.com/p/155423/Appboy/)[4.70 (168)](https://www.capterra.com/p/155423/Appboy/reviews/)

vs

[Campaign Monitor by Marigold](https://www.capterra.com/p/76928/Campaign-Monitor/)[4.54 (505)](https://www.capterra.com/p/76928/Campaign-Monitor/reviews/)

Contact vendor for pricing

Price

$11/month

4.6

Features

4.3

4.5

Ease of Use

4.5

[View full comparison](https://www.capterra.com/compare/76928-155423/Campaign-Monitor-vs-Appboy)