--- title: "Compare Braze vs HubSpot Marketing Hub 2026 | Capterra" description: "Unsure of what to choose? Check Capterra to compare HubSpot Marketing Hub and Braze based on pricing, features, product details, and verified reviews." source_url: "https://www.capterra.com/compare/155423-171840/Appboy-vs-HubSpot-Marketing" page_type: "comparison" language: "en" publication_date: "2026-11-09" --- # HubSpot Marketing Hub vs Braze Features and Cost Comparison Last updated November 9th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: HubSpot Marketing HubBraze2/4 selected [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.5 (6,262)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) [Braze](https://www.capterra.com/p/155423/Appboy/)[4.7 (168)](https://www.capterra.com/p/155423/Appboy/reviews/) [## HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.5 (6,262)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) Starting Price $15.00/month Value-for-Money 4.2 Functionality 4.4 Ease of Use 4.3 Customer Service 4.4 Reviews Sentiment Based on [6,262 reviews](#user-reviews) Positive 5,819 Neutral 360 Negative 83 [## Braze](https://www.capterra.com/p/155423/Appboy/)[4.7 (168)](https://www.capterra.com/p/155423/Appboy/reviews/) Starting Price Contact vendor Value-for-Money 4.4 Functionality 4.6 Ease of Use 4.5 Customer Service 4.5 Reviews Sentiment Based on [168 reviews](#user-reviews) Positive 164 Neutral 3 Negative 1 What’s your intended use case? ## Summary * * * Key features rated by users Features selected based on 3,640 reviews from marketing automation software users. about the Fit Score methodology. Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology 88%Fit Feature ratings Email Marketing 4.5 CRM 4.6 Data Import/Export 4.5 Lead Capture 4.5 Campaign Management 4.4 81%Fit High performer Feature ratings Email Marketing 4.8 CRM 5.0 Data Import/Export 4.6 Lead Capture 3.7 Campaign Management 4.8 User satisfaction User satisfaction 4.5 User reviews[6,262](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) Ease of use 4.3 Functionality 4.4 Value for money 4.2 Customer support 4.4 User satisfaction 4.7 User reviews[168](https://www.capterra.com/p/155423/Appboy/reviews/) Ease of use 4.5 Functionality 4.6 Value for money 4.4 Customer support 4.5 Price starts from Price starts from $15Per User, Per Month - Free version - Free trial Price starts from \-- - Free version - Free trial Best for Best for HubSpot Marketing Hub helps your team build demand and turn more of it into pipeline, on one platform where your CRM, content, and campaigns work together. Best for B2C businesses of all sizes, from small businesses to global enterprises, across retail and eCommerce, financial services, media and entertainment, health and wellness, CPG, and food and beverage. ## User reviews Pros & cons SS Stacy S. Sales Marketing Coordinator > "From email marketing and social media scheduling to landing pages, forms, workflows, and campaign reporting, everything works together..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7175865) BRIJ K. IT Exedutive > "Restricted Customization on Lower Tiers: The reporting and template customization options feel unnecessarily locked down in the basic plans,..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7186921) JB Joanne B. Director of Content > "I like that it consolidates CRM, marketing automation, sales engagement, customer service, website CMS, and operations, under one roof." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7181462) SS Stacy S. Sales Marketing Coordinator > "Additionally, some customization options for emails and landing pages can feel limiting compared to specialized design tools." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7175865) SS Stacy S. Sales Marketing Coordinator > "The automation capabilities have saved our team a significant amount of time by streamlining repetitive tasks and ensuring leads receive..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7175865) James P. Owner > "Terrible - we thought we would give it our best shot, but on signing the contract, the sales team had changed us from a month-to-month contract..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7107184) Swetha C. Technical Program Manager > "Email campaigns, contacts, segmentation, tracking, and reporting are connected, so you don’t have to keep jumping between different tools. Once..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7200185) AB Amelia B. Marketing Manager > "Not a huge deal, but it took a bit to figure out how to properly use the contact scoring feature." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7196553) CC Christine C. Administrator > "What I liked about HubSpot Marketing Hub is how seamlessly it connects email campaigns, landing pages, automation workflows, and analytics in..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7102332) VR Verified Reviewer Operations Content Lead > "It's got a lot of bloat, and you likely won't use all of it if you have a small team. But as far as performance, it does exactly what it..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7194679) VR Verified Reviewer Senior Director, Brand and Marketing > "The CRM integration is seamless, and the reporting tools provide valuable insights that help optimize marketing efforts." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7180992) DGF Daniel Gabriel F. Administrator > "She explicitly stated that it was not her responsibility to speak with a manager regarding my issue, left me waiting without any communication,..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7087454) KM Karen M. Managing Editor > "I like HubSpot Marketing Hub because, within one dashboard, it offers top quality in lead generation, bulk emailing, and campaign management." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7044013) Tony U. Head of Growth Marketing > "The main downside is pricing, especially once you start needing the more advanced features or larger contact limits." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7124609) VR Verified Reviewer VP Marketing > "Hubspot is a great CRM that can be used for sales process and contact management, email marketing, and email automation." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7179445) EO Emple O. Principal Project Manager > "Contact filters for smart lists do not have well-developed filtering for intricate interconnection of filters." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6775582) JB Joanne B. Director of Content > "The day-to-day experience for me — tracking activity, seeing a contact's full history, moving deals through a pipeline — is genuinely smooth." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7181462) NN Nitta N. Manager Sales and Marketing. > "The least thing I like about HubSpot Marketing Hub is that it can get expensive as you grow, especially if you need advanced features or a..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6837550) AB Amelia B. Marketing Manager > "It's been a valuable tool for our marketing efforts, offering a range of features that make it easy to manage campaigns and track performance." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7196553) FC Fergus C. Marketing Executive > "There is a lack of flexibility in the email template creator, making it difficult to design emails that stand out visually." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6856186) BRIJ K. IT Exedutive > "It makes setting up drip campaigns, nurturing leads, and updating contact lists automatic and effortless." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7186921) Jonathan L. Product Strategist > "For example there's no way of hosting the images, such as award logos." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7091588) Tony U. Head of Growth Marketing > "It is one of the most user-friendly marketing platforms I have worked with, especially for email marketing, automation, contact management, and..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7124609) PC Patrick C. VP Strategy > "The learning curve was less than I've experieced with some similar projects." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7151924) ES Ellie S. Marketing Manager > "Having landing pages, email flows, and contact tracking all in one place is useful." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7162691) RM Rian M. Founder > "It becomes complicated to use another CRM epically because some CRM don’t have that specific feature and have criteria’s different from HubSpot..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6775372) KC Kaycee C. Senior marketing executive > "It has a lot of useful functions and tools for both email marketing and social media posts and ads management." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7176514) VR Verified Reviewer VP Marketing > "The main downside of Hubspot is pricing." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7179445) SG Sauve G. Sales Representative > "Creating and sending targeted email campaigns to clients and prospects is what I like most about HubSpot Marketing Hub .Easy to use interface..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7165029) EA Ehsan A. Senior CRM Specialist > "The biggest downside for me is the pricing." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7212323) OM Oliver M. SEO Lead > "Lead generation has improved and a lot of time has been saved courtesy of the AI automation features without compromising on quality." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7195533) DGF Daniel Gabriel F. Administrator > "After that, he simply stopped responding while I was still on the line, forcing me to end the call myself." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7087454) EA Ehsan A. Senior CRM Specialist > "It makes it much easier to manage customer data and build campaigns without constantly moving between different tools." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7212323) KW Kate W. Office Manager > "For what we needed it was too advanced and too expensive to justify using all the features." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7121542) EL Eurie L. Senior Brand Manager > "My overall experience in Hubspot Marketing Hub are the clean platform design, the strealine marketing features in email marketing, landing page..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6596397) NP Nicola P. Director > "I found it difficult to navigate as a beginner and I couldn't find any help resources that worked for me." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6824654) SV Shameek V. Director > "The platform’s seamless integration with CRM, email marketing, automation, and lead nurturing tools has made it easy to manage campaigns from..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6797407) Yolandi E. Founder > "Contact Limits Can Be Painful – If your list grows, so does your bill." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6714530) Ankith T. Software Developer > "What I like most about HubSpot Marketing Hub is that it keeps all my marketing activities in one place." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7186761) Dipati S. Digital Marketing Manager > "Keep up with the expense is difficult for small businesses." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7146126) YM Yasmin M. Operation Assistant > "It’s a powerful, all-in-one marketing platform that makes it easy to manage campaigns, track performance, and nurture leads in one place." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7128713) VR Verified Reviewer Paid User Acquisition Specialist > "The number of marketing contacts is not an agile package. Once the number extends the limit, the package is automatically upgraded and is quite..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6458707) Tony U. Head of Growth Marketing > "The email builder is straightforward, contact segmentation is powerful, and the workflows make it much easier to automate repetitive tasks." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7124609) MC Miranda C. IT Director > "Overall we were disappointed because what we were told it could do was only on the really expensive plan and there was nothing in between the..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6677259) LV Luis V. Account Executive > "It makes client communication and workflow management easier with multiple accounts." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7169333) SG Stephenie G. Sales and Marketing Manager > "The calling feature in Hubspot can be a little wonky." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6576278) BRIJ K. IT Exedutive > "The platform delivers excellent performance and reliable customer support, but the steep pricing remains a hurdle for growing teams." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7186921) AM Anna M. owner, designer, webdeveloper > "I am not sure if all the options and possibilities are as crucial as they seem, but this might be my lack of experience in this specific field." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6803375) Eric N. Business Development Representative > "Honestly great for tracking campaigns, managing sequences, outreaching existing and potential customers." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7054437) HJ Himanshu J. Real estate Sales Specialist > "It require little time for learning and basic understanding otherwise it will be a big problem." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6615087) EA Ehsan A. Senior CRM Specialist > "It’s a powerful platform and especially useful when different teams need to work with the same customer data." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7212323) DGF Daniel Gabriel F. Administrator > "I will be filing an international complaint regarding this incident." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7087454) AJ Antoine J. Creative Director > "Hubspot is more than a marketing automation platform, it is a community of marketers, an ecosystem of people with experiences that is willing..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6602783) DT Durgesh T. Business Development Executive > "they keep spamming about renewal which is a bit irritating." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6690539) MK Megan K. Marketing > "HubSpot Marketing makes campaigns as seamless and easy as possible - having everything in one platform makes sure your data is connected and..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6751529) Blair Mychal J. CEO > "While HubSpot Marketing Hub offers many valuable features, one potential downside is its pricing structure, which may be prohibitive for..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6158735) YM Yasmin M. Operation Assistant > "I also liked the drag-and-drop tools for creating emails and landing pages, since they don’t require any technical skills." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7128713) BN Brittney N. Marketing Manager > "A little confusing for the other functions but did not receive proper training on the system." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6579263) GR Gaven R. Hybrid Transformation Expert > "The Hub is a powerful tool for the small business I am a part of as it includes more professional-like features compared to entry-level..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6863717) AR Alicia R. Technical accounting > "Sometimes the reporting functions can be a bit challenging to navigate, and I wish there were more advanced customization options for email..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6089357) KW Kelvin W. Chief Executive Officer > "The entire lead process can be mapped and organized using this tool, saving you a lot of work and making new customer acquisition more..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7017355) AP Alyssa P. VP of Customer Success > "The cost was way too high for my small startup company to afford." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6835323) RB Ritu B. Computer Facilitator > "Getting to create segmented workflows and witnessing the response of the audiences in real-time helped greatly in understanding the interests..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6775316) NH Nicky H. Account Manager > "Higher pricing tiers can be costly for small businesses, and customisation options are more limited compared to other platforms." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6571930) GC Graziana C. Customer Operations Lead > "HubSpot is a brilliant approach that supports marketing, ensuring that every operations that supports advertising is well supported" [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7077786) SC SHEFALI C. marketng > "Hubspot can be expensive for small companies ." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6746872) AH Amir H. E-Commerce Manager > "I do this as it helps me to centralize our marketing efforts and automate our email flows." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7106743) Yolandi E. Founder > "Pricey AF – Let’s be real, HubSpot isn’t cheap, especially as you scale up." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6714530) MC Milena C. Office Manager > "It also houses a ton of data for your company and can give you a ton of statistics and tools." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7045401) AA Armando A. Head of Product Development > "It's very limited to connections with other platforms outside of it's own environment, making it difficult to integrate with some projects." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6493816) SH Shir H. Social Media Manager > "I love how HubSpot captures every detail from the source and provides very detailed data that helps me reach better targeting." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6649418) SV Shameek V. Director > "I think it is expensive for smaller teams." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6797407) LF Luis F. Sales Development Rep > "The platform is intuitive, well-integrated, and offers a comprehensive suite of tools that make managing marketing campaigns efficient and..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6841457) CZ Calvin Z. manager > "The cost of it can become more expensive as you scale." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6599835) BRIJ K. IT Exedutive > "The user interface is incredibly clean and easy to navigate, which makes setting up complex workflows effortless." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7186921) NW Nicola W. Co-founder > "Absolute basics are fine but overall it's super frustrating as the menu system still shows all the features, but inevitably you just get pinged..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6457029) JW Jordan W. Head of Digital > "A great all in one platform for email management, lead tracking and fully realised CRM system." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7139008) MK Matt K. Growth Marketer > "Sometimes the editor doesn't work at all, and I have to edit elements directly in the source code." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6538346) Anna B. Founder and CEO > "It is unmatched in terms of email management on a large scale and tracking emails." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7104608) SM Shaun M. Partner > "It doesnt have the best user facing app. " [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6614905) JB Juan B. BDR > "I've used it for so many years to the point where I'm so familiar with it, while also having liked its interface over most other CRM tools,..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6830445) SB Stephen B. Marketing > "First, the user interface can be a bit confusing and overwhelming." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___3788648) JB Joanne B. Director of Content > "I find the user interface pretty intuitive." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7181462) AA Armando A. Head of Product Development > "It's very limited to connections with other platforms outside of it's own environment, making it difficult to integrate with some projects." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6493816) RO Ricki O. Owner > "HubSpot Marketing Hub's easy interface and comprehensive tools were a breeze to navigate and implement strategies with." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6594603) AJ Andrea J. Director of CS > "Integrating with other platforms is very basic and with lots of gaps, which is a pity for a CRM tool." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6056532) MT Mary T. Director > "What stands out most about HubSpot Marketing Hub is its intuitive and user-friendly interface." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6586235) VR Verified Reviewer CEO > "It didn't integrate well with both MLS groups to which I am subscribed." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6292308) YM Yasmin M. Operation Assistant > "I really appreciated how well it integrates with the CRM and other tools, which helps keep everything organized and connected." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7128713) MD Mufaddal D. Product lead > "It cannot be integrated with third party solutions easily" [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6116061) NB Nikki B. Aviation Marketing Coordinator > "The integration of HubSpot Marketing Hub has been a notable advantage in my role." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6191964) SM Shaun M. Partner > "It doesnt have the best user facing app. " [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6614905) NT Nidhin T. Marketing Executive > "Easy integration support with 3rd party vendors and software's." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6494975) VR Verified Reviewer Owner > "Make it difficult to have a conversation to discuss options." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7023552) AA Armando A. Head of Product Development > "It integrates well with the rest of Hubspot's environment" [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6493816) JG Joseph G. Demand Generation Marketer > "There are a few pieces of functionality that I need that is not in the system. But every business is different and it can be hard to cater to..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___4706248) MK Misty K. Office Coordinator > "What I liked most about HubSpot Marketing Hub was that it was easy to use and did not feel overly complicated." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7183236) VR Verified Reviewer Admin > "I have tried the mobile app but it was not very user friendly" [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6284075) MW Maxi W. Controller > "It is an all-in-one tool and much more user friendly and intuitive compared to Salesforce for instance." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6674251) Brus B. Head of Marketing Business Development > "Another negative point is the customer service, when having a problem, they do not give a timely response, but instead have a guide to the..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___4508398) JL Jenna L. Owner > "What drew me most to Hubspot is how user-friendly the interface is and how intuitive the workflows are. With so many software products are..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6497571) AB Ann B. IT Expert > "There is no live support for free users and it is inflexible." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6544622) JC Jayson C. Inside Sales > "It make daily functions much easier than any other tools that I have used." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7032878) JL Jenna L. Owner > "I have not had the best customer service experience which is not an indicator of the product itself (that has been wonderful) but more so the..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6497571) VR Verified Reviewer Marketing Operations Analyst > "Plenty of resources between customer service, knowledge base, user groups and consultants." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7124481) CS Courtney S. Teacher and Office manager > "Hard to finde certain information such as customer notes" [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___4804035) [View Reviews](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) VR Verified Reviewer Marketing Automation Specialist > "The new-age capabilities offered by braze such as intelligent timing, AI assistant for liquid, AI Copywriting assistant are the gamechanger." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6824453) EC Elizabeth C. CRM Lead > "some small bugs in the campaign/canvas search where it didn't retain the same page after i click to campaign and press back, the search logic..." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6706080) CN Courtney N. Customer Service Representative > "The ability to visualize customer journeys and orchestrate campaigns (Canvas etc.), which helps with planning, debugging, and optimizing over..." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___7007569) RM Raghava M. Business Analyst > "The 2kb limit for the Content Card UI element is restrictive, especially when trying to include rich media or detailed messaging, which can..." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6860714) AB Alex B. Digital Marketing Automation Specialist > "The user interface is clean and the use of different canvas and campaign tabs (like you have on an internet browser) is a great way at..." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6815002) MO Maggie O. CRM and Email Marketing Specialist > "The filters to view campaigns and canvases doesn't stay when I click into a campaign/canvas, I have to reset it each time" [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6582115) Noga M. VP, Marketing > "Is a great solution for brands that have both a website and an app and want smart flows that send push notifications, in-apps, and emails to..." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6871614) CN Courtney N. Customer Service Representative > "Some limitations or friction with custom event handling, identity management, or naming conventions. If your data isn’t clean or you don’t..." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___7007569) AB Alex B. Digital Marketing Automation Specialist > "Braze provides great flexibility in canvas settings and I like the ability to switch between drag and drop building to html building." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6815002) AB Alex B. Digital Marketing Automation Specialist > "I do not like when trying to switch between canvas tabs, if you click on one to navigate to a different canvas too quickly after hitting..." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6815002) AR Angela R. Lifecycle Marketing > "Canvas journeys are able to support our complex subscription flows, creating and augmenting the SMS campaigns is also simple." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___7008635) JL Jon L. Lifecycle Marketing Manager > "While key metrics are available in the dashboard, I am unable to generate more detailed reporting in realtime." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6789656) VR Verified Reviewer Email Marketing > "Users appreciate its user-friendly interface, intuitive Canvas tool for creating complex journeys, and robust personalization capabilities" [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6828109) CN Courtney N. Customer Service Representative > "Sometimes managing many branching workflows, many segments, event taxonomies, etc., gets tedious." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___7007569) BnB Belén B. Sr. CRM Manager > "You can use it for simple campaigns, but you can also set up some interesting campaigns and journeys using webhooks and content blocks." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6638994) HJ Holly J. Senior Lifecycle Marketing Manager > "Some of the tooling isn't the most intuitive, and not auto-saving or being able to restore previous versions is tough at times." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6839007) MC Michael C. Digital Content Manager > "Braze has helped me streamline my weekend content to allow me to schedule things ahead of time when I am not in the office." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6775204) JO Josh O. Associate Manager, Lifecycle Marketing > "One thing that has been challenging with Braze is the reporting structure/feature." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6829570) RM Raghava M. Business Analyst > "My overall experience with Braze has been decent. While the platform offers robust features for segmentation and personalization, certain..." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6860714) SM Sarah M. Head of Loyalty and Engagement > "Some teething issues with drag and drop modules eg." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6859264) AB Alex B. Digital Marketing Automation Specialist > "The ability to test a canvas before setting live is also great, previous martech platforms I have used do not have this functionality." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6815002) VR Verified Reviewer Email Marketing > "This can be particularly frustrating when creating multiple marketing campaigns" [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6828109) RA Robert A. Digital Marketing And Loyalty Specialist > "This gives us the freedom to choose the right partner for our business instead of only having 1-2 choices if we want to keep our systems..." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6823193) VR Verified Reviewer Marketing Manager > "A bit costly and high certification fees." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6814301) LS Lauren S. Director, Engagement Strategy > "We were able to set up our platform and Braze to share data easily, allowing for seamless automation." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6840448) SE Sally E. Director of Marketing > "I also wish it was easier to preview the list of users in a segment - you have to download the list of people in the audience for a reliable..." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___5001182) KT Kerry T. CRM Data Director > "This helps when you have a large organization and local markets who have their own style, look, and feel." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6737302) KO Kate O. Writer > "I found Braze a little difficult to use at first and I didn't totally understand it." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6598290) JL Johnna L. Marketing Automation Manager > "The ability to personalize journeys and messaging using Liquid and other tools is a great benefit." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6817740) KL Kirra L. Marketing Director > "It's also quite costly." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6711280) MM Mary M. Operations Officer > "With it, we are able to send automated email campaigns to our customers and we can easily track and monitor our email marketing activities." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6035974) AY Andrii Y. Email Marketing Specialist > "I don't like some reporting and allowing creating it." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6062299) DE Daniel E. Group Loyalty Manager > "Most importantly our team loves using it, which is critical to getting buy-in, speed to market and fostering a genuine desire to innovate." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6715496) DR Daniel R. Email marketeer > "Some features, like a dedicated preference center lack customizability thus making them useless in its current form." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___4694751) DW Doreen W. Marketing Manager > "Allow one to engage with clients in different channels like in app messages ,emails etc .I love it that it has awesome reporting dashboard ..." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6035202) FC Fabio C. Software Engineer > "The pricing model can also be a bit opaque and could potentially turn off small businesses or startups operating on a tight budget" [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___4823778) Michael O. Human Resources Manager > "Braze is a powerful and reliable tool in orchestrating marketing and services messages across different channels like in-app message, push..." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6054162) Love L. Systems Manager > "An issue we have not had with setting up Custom SAML SSO connections for other apps." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___4785184) RA Robert A. Digital Marketing And Loyalty Specialist > "Some are small quality of life upgrades, but others are much more meaningful and enable us to really increase our marketing efforts." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6823193) Love L. Systems Manager > "If you are using Google Workspace the Custom SAML integration is horrible." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___4785184) HS Hugo S. Digital Performance and Data Analyst > "The amount of customization and messaging options, it truly exceeds expectations, I knew Braze was the leading platform, but now I know why." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6767524) MF Miguel F. Email Marketing Specialist > "What I like least about Braze is the lack of an auto-save feature." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___5073403) AD Akshada D. email marketing > "The Canvas feature is great for planning user journeys, and it works well with other tools." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6828122) VR Verified Reviewer CRM Lead > "Documentation is not enough at times, not up-to-date or hard to navigate." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___5056117) CN Courtney N. Customer Service Representative > "Good support and resources: even powerful platforms can be under‑utilized if onboarding is difficult; Braze seems to put effort into helping..." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___7007569) TV Thomas V. Product Owner > "The fact that you have a limited amount of data points is frustrating." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___4874067) KL Katelyn L. CRM Lead > "It has enabled our CRM team to shift its focus from manual execution to more strategic, value-driven work." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___7002443) VK Vivek K. SDE > "The pricing is bit high in the segment and for services its offering." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___5084702) Jeniffer C. Site Engineer > "Notification options and the marketing ability on this software is very productive and i also like the project management functions and the..." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6054613) Martin M. Project Manager > "mistakes can happen." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6032325) HJ Holly J. Senior Lifecycle Marketing Manager > "The customer support and learning/training resources, how easy it makes it to target our users with personalized outreaches" [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6839007) TV Thomas V. Product Owner > "The quality of customer support is low." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___4874067) JL Jon L. Lifecycle Marketing Manager > "Braze has been an excellent tool for our team to deliver creative, sometimes complex campaigns quickly and easily." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6789656) VR Verified Reviewer Senior Growth manager > "Even after the release, minor bugs popped up that we had to address for extra weeks." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___3363165) VR Verified Reviewer Sr. Product Delivery > "I love how much automated functionality and personalization is available through out the different messaging capabilities." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6882272) Love L. Systems Manager > "If you are using Google Workspace the Custom SAML integration is horrible." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___4785184) JL Johnna L. Marketing Automation Manager > "Braze is a fantastic platform with a user-friendly interface that doesn't lack the more complex features an advanced marketer needs in their..." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6817740) KO Kate O. Writer > "I found Braze a little difficult to use at first and I didn't totally understand it." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6598290) VR Verified Reviewer Email Marketing > "Intuitive user interface, ease of use, and powerful features, particularly its Canvas functionality for creating complex marketing journeys" [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6828109) TV Thomas V. Product Owner > "The quality of customer support is low." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___4874067) [View Reviews](https://www.capterra.com/p/155423/Appboy/reviews/) ## User interface 4.51 (6,262) [Braze](https://www.capterra.com/p/155423/Appboy/) 4.70 (168) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Do these products fit your needs? Prioritize real-user-identified key features according to your needs to find your best fit. \--% Fit vs \--% Fit A/B Testing 207 Important Activity Dashboard 150 Important Activity Tracking 120 Important HubSpot Marketing Hub 28/50 - A/B Testing - Activity Dashboard - Activity Tracking - Adaptive Learning - AI Copilot - API - Automated Alerts and Tasks - Automated Email Responses - Automated Scheduling - Autonomous Task Execution - Basic Reporting - Behavior Analytics - Breadth of Partner Applications - Budgeting - Building and Personalizing Emails - Calendaring - Campaign Analytics - Campaign Management - Campaign Planning - Campaign Scheduling - Campaign Segmentation - Content Management - Conversion Rate Optimization - Conversion Tracking - CRM - Cross-system Integration - Customer Journey Mapping - Customizable Branding - Customizable CTAs - Customizable Forms - Customizable Templates - Customization - Data Import/Export - Data Import & Export Tools - Data Quality Management - Decision Making - Drag & Drop - Drip Campaigns - Dynamic Content - Email Marketing - Email Templates - Email Tracking - Engagement Tracking - Event Triggered Actions - Event / Webinar Marketing - Generative AI - Internationalization - Landing Pages/Web Forms - Lead Capture - Lead Generation [See all features](https://www.capterra.com/p/171840/HubSpot-Marketing/#features) Braze Top features 48/50 - A/B Testing - Activity Dashboard - Activity Tracking - Adaptive Learning - AI Copilot - API - Automated Alerts and Tasks - Automated Email Responses - Automated Scheduling - Autonomous Task Execution - Basic Reporting - Behavior Analytics - Breadth of Partner Applications - Budgeting - Building and Personalizing Emails - Calendaring - Campaign Analytics - Campaign Management - Campaign Planning - Campaign Scheduling - Campaign Segmentation - Content Management - Conversion Rate Optimization - Conversion Tracking - CRM - Cross-system Integration - Customer Journey Mapping - Customizable Branding - Customizable CTAs - Customizable Forms - Customizable Templates - Customization - Data Import/Export - Data Import & Export Tools - Data Quality Management - Decision Making - Drag & Drop - Drip Campaigns - Dynamic Content - Email Marketing - Email Templates - Email Tracking - Engagement Tracking - Event Triggered Actions - Event / Webinar Marketing - Generative AI - Internationalization - Landing Pages/Web Forms - Lead Capture - Lead Generation [See all features](https://www.capterra.com/p/155423/Appboy/#features) ### Recognition No recognitions have been awarded to HubSpot Marketing Hub Braze Best Value Push Notifications Software (2024)  ### Deployment & support HubSpot Marketing Hub Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Braze Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details HubSpot Marketing Hub - By HubSpot - Located in United States - Founded in 2012 Braze - By Braze - Located in United States - Founded in 2011 ## Popular Comparisons [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,262)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) vs [Brevo](https://www.capterra.com/p/132996/brevo/)[4.62 (3,528)](https://www.capterra.com/p/132996/brevo/reviews/) $15/month Price $9/month 4.4 Features 4.5 4.3 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/132996-171840/brevo-vs-HubSpot-Marketing) [Braze](https://www.capterra.com/p/155423/Appboy/)[4.70 (168)](https://www.capterra.com/p/155423/Appboy/reviews/) vs [Systeme.io](https://www.capterra.com/p/198994/Systeme/)[4.82 (2,132)](https://www.capterra.com/p/198994/Systeme/reviews/) Contact vendor for pricing Price $17/month 4.6 Features 4.7 4.5 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/155423-198994/Appboy-vs-Systeme) [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,262)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) vs [MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.70 (2,344)](https://www.capterra.com/p/136603/MailerLite/reviews/) $15/month Price $12/month 4.4 Features 4.5 4.3 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/136603-171840/MailerLite-vs-HubSpot-Marketing) [Braze](https://www.capterra.com/p/155423/Appboy/)[4.70 (168)](https://www.capterra.com/p/155423/Appboy/reviews/) vs [Brevo](https://www.capterra.com/p/132996/brevo/)[4.62 (3,528)](https://www.capterra.com/p/132996/brevo/reviews/) Contact vendor for pricing Price $9/month 4.6 Features 4.5 4.5 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/132996-155423/brevo-vs-Appboy) [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,262)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) vs [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,574)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) $15/month Price $15/month 4.4 Features 4.5 4.3 Ease of Use 4.2 [View full comparison](https://www.capterra.com/compare/79367-171840/ActiveCampaign-vs-HubSpot-Marketing) [Braze](https://www.capterra.com/p/155423/Appboy/)[4.70 (168)](https://www.capterra.com/p/155423/Appboy/reviews/) vs [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,574)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) Contact vendor for pricing Price $15/month 4.6 Features 4.5 4.5 Ease of Use 4.2 [View full comparison](https://www.capterra.com/compare/79367-155423/ActiveCampaign-vs-Appboy) [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,262)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) vs [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.35 (2,956)](https://www.capterra.com/p/31898/Constant-Contact/reviews/) $15/month Price $12/month 4.4 Features 4.2 4.3 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/31898-171840/Constant-Contact-vs-HubSpot-Marketing) [Braze](https://www.capterra.com/p/155423/Appboy/)[4.70 (168)](https://www.capterra.com/p/155423/Appboy/reviews/) vs [MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.70 (2,344)](https://www.capterra.com/p/136603/MailerLite/reviews/) Contact vendor for pricing Price $12/month 4.6 Features 4.5 4.5 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/136603-155423/MailerLite-vs-Appboy) [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,262)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) vs [EmailOctopus](https://www.capterra.com/p/147415/EmailOctopus/)[4.79 (657)](https://www.capterra.com/p/147415/EmailOctopus/reviews/) $15/month Price $9/month 4.4 Features 4.5 4.3 Ease of Use 4.7 [View full comparison](https://www.capterra.com/compare/147415-171840/EmailOctopus-vs-HubSpot-Marketing) [Braze](https://www.capterra.com/p/155423/Appboy/)[4.70 (168)](https://www.capterra.com/p/155423/Appboy/reviews/) vs [Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[4.64 (540)](https://www.capterra.com/p/156699/Klaviyo/reviews/) Contact vendor for pricing Price $20/month 4.6 Features 4.6 4.5 Ease of Use 4.5 [View full comparison](https://www.capterra.com/compare/155423-156699/Appboy-vs-Klaviyo) [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,262)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) vs [Systeme.io](https://www.capterra.com/p/198994/Systeme/)[4.82 (2,132)](https://www.capterra.com/p/198994/Systeme/reviews/) $15/month Price $17/month 4.4 Features 4.7 4.3 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/171840-198994/HubSpot-Marketing-vs-Systeme) [Braze](https://www.capterra.com/p/155423/Appboy/)[4.70 (168)](https://www.capterra.com/p/155423/Appboy/reviews/) vs [Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/)[4.27 (720)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) Contact vendor for pricing Price Contact vendor for pricing 4.6 Features 4.3 4.5 Ease of Use 3.8 [View full comparison](https://www.capterra.com/compare/75130-155423/Marketo-Lead-Management-vs-Appboy)