# Compare Braze vs HubSpot Marketing Hub 2026 | Capterra > Unsure of what to choose? Check Capterra to compare HubSpot Marketing Hub and Braze based on pricing, features, product details, and verified reviews. Source: https://www.capterra.com/compare/155423-171840/Appboy-vs-HubSpot-Marketing --- # HubSpot Marketing Hub vs Braze Features and Cost Comparison Last updated April 6th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: HubSpot Marketing HubBraze2/4 selected [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.5 (6,226)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) [Braze](https://www.capterra.com/p/155423/Appboy/)[4.7 (168)](https://www.capterra.com/p/155423/Appboy/reviews/) [## HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.5 (6,226)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) Starting Price $15.00/month Value-for-Money 4.2 Functionality 4.4 Ease of Use 4.3 Customer Service 4.4 Reviews Sentiment Based on [6,226 reviews](#user-reviews) Positive 5,783 Neutral 360 Negative 83 [## Braze](https://www.capterra.com/p/155423/Appboy/)[4.7 (168)](https://www.capterra.com/p/155423/Appboy/reviews/) Starting Price Contact vendor Value-for-Money 4.4 Functionality 4.6 Ease of Use 4.5 Customer Service 4.5 Reviews Sentiment Based on [168 reviews](#user-reviews) Positive 164 Neutral 3 Negative 1 ## Send this comparison chart to my inbox ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. What’s your intended use case? ## Summary * * * Key features rated by users Features selected based on 14,138 reviews from email marketing software users. about the Fit Score methodology. Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology \--%Fit Missing features Not enough reviews Feature ratings Email Campaign Management 4.6 Campaign Scheduling 4.6 Newsletter Management NA Email Tracking 5.0 Customizable Branding NA \--%Fit Missing features Not enough reviews Feature ratings Email Campaign Management 4.6 Campaign Scheduling \-- Newsletter Management NA Email Tracking NA Customizable Branding NA User satisfaction User satisfaction 4.5 User reviews[6,226](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) Ease of use 4.3 Functionality 4.4 Value for money 4.2 Customer support 4.4 User satisfaction 4.7 User reviews[168](https://www.capterra.com/p/155423/Appboy/reviews/) Ease of use 4.5 Functionality 4.6 Value for money 4.4 Customer support 4.5 Price starts from Price starts from $15Per User, Per Month - Free version - Free trial Price starts from \-- - Free version - Free trial Best for Best for Over 100,000 customers in more than 120 countries use HubSpot's software to attract, engage, and delight their customers. Best for Braze is aimed at companies of various sizes who wish to optimize their customer relationships and strengthen customer loyalty with the help of the platform and its cross-channel campaigns. ## User reviews Pros & cons CC Christine C. Administrator > "What I liked about HubSpot Marketing Hub is how seamlessly it connects email campaigns, landing pages, automation workflows, and analytics in one intuitive..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7102332) James P. Owner > "Terrible - we thought we would give it our best shot, but on signing the contract, the sales team had changed us from a month-to-month contract to an..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7107184) KM Karen M. Managing Editor > "I like HubSpot Marketing Hub because, within one dashboard, it offers top quality in lead generation, bulk emailing, and campaign management." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7044013) DGF Daniel Gabriel F. Administrator > "She explicitly stated that it was not her responsibility to speak with a manager regarding my issue, left me waiting without any communication, and..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7087454) Tony U. Head of Growth Marketing > "It is one of the most user-friendly marketing platforms I have worked with, especially for email marketing, automation, contact management, and campaign..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7124609) Tony U. Head of Growth Marketing > "The main downside is pricing, especially once you start needing the more advanced features or larger contact limits." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7124609) YM Yasmin M. Operation Assistant > "It’s a powerful, all-in-one marketing platform that makes it easy to manage campaigns, track performance, and nurture leads in one place." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7128713) NN Nitta N. Manager Sales and Marketing. > "The least thing I like about HubSpot Marketing Hub is that it can get expensive as you grow, especially if you need advanced features or a larger contact..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6837550) Tony U. Head of Growth Marketing > "The email builder is straightforward, contact segmentation is powerful, and the workflows make it much easier to automate repetitive tasks." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7124609) FC Fergus C. Marketing Executive > "There is a lack of flexibility in the email template creator, making it difficult to design emails that stand out visually." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6856186) Eric N. Business Development Representative > "Honestly great for tracking campaigns, managing sequences, outreaching existing and potential customers." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7054437) Jonathan L. Product Strategist > "For example there's no way of hosting the images, such as award logos." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7091588) YM Yasmin M. Operation Assistant > "I also liked the drag-and-drop tools for creating emails and landing pages, since they don’t require any technical skills." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7128713) VR Verified Reviewer Paid User Acquisition Specialist > "The number of marketing contacts is not an agile package. Once the number extends the limit, the package is automatically upgraded and is quite expensive..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6458707) GR Gaven R. Hybrid Transformation Expert > "The Hub is a powerful tool for the small business I am a part of as it includes more professional-like features compared to entry-level marketing softwares." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6863717) DGF Daniel Gabriel F. Administrator > "After that, he simply stopped responding while I was still on the line, forcing me to end the call myself." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7087454) KW Kelvin W. Chief Executive Officer > "The entire lead process can be mapped and organized using this tool, saving you a lot of work and making new customer acquisition more efficient." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7017355) KW Kate W. Office Manager > "For what we needed it was too advanced and too expensive to justify using all the features." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7121542) GC Graziana C. Customer Operations Lead > "HubSpot is a brilliant approach that supports marketing, ensuring that every operations that supports advertising is well supported" [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7077786) EO Emple O. Principal Project Manager > "Contact filters for smart lists do not have well-developed filtering for intricate interconnection of filters." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6775582) AH Amir H. E-Commerce Manager > "I do this as it helps me to centralize our marketing efforts and automate our email flows." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7106743) NP Nicola P. Director > "I found it difficult to navigate as a beginner and I couldn't find any help resources that worked for me." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6824654) MC Milena C. Office Manager > "It also houses a ton of data for your company and can give you a ton of statistics and tools." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7045401) NH Nicky H. Account Manager > "Higher pricing tiers can be costly for small businesses, and customisation options are more limited compared to other platforms." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6571930) LF Luis F. Sales Development Rep > "The platform is intuitive, well-integrated, and offers a comprehensive suite of tools that make managing marketing campaigns efficient and effective." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6841457) RM Rian M. Founder > "It becomes complicated to use another CRM epically because some CRM don’t have that specific feature and have criteria’s different from HubSpot to use." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6775372) EL Eurie L. Senior Brand Manager > "My overall experience in Hubspot Marketing Hub are the clean platform design, the strealine marketing features in email marketing, landing page creation,..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6596397) AA Armando A. Head of Product Development > "It's very limited to connections with other platforms outside of it's own environment, making it difficult to integrate with some projects." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6493816) Gisel B. Marketing and Digital Communication Specialist > "We are able to use this complete package of tools to coordinate our marketing activities, starting with the leads and ending with the customers." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6508538) NW Nicola W. Co-founder > "Absolute basics are fine but overall it's super frustrating as the menu system still shows all the features, but inevitably you just get pinged over to an..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6457029) JW Jeffrey W. Owner > "By leveraging its powerful features, businesses can streamline their marketing efforts, engage with customers more effectively, and ultimately drive..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6381371) AM Anna M. owner, designer, webdeveloper > "I am not sure if all the options and possibilities are as crucial as they seem, but this might be my lack of experience in this specific field." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6803375) Anna B. Founder and CEO > "It is unmatched in terms of email management on a large scale and tracking emails." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7104608) MK Matt K. Growth Marketer > "Sometimes the editor doesn't work at all, and I have to edit elements directly in the source code." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6538346) Gisel B. Marketing and Digital Communication Specialist > "In this series, HubSpot’s Marketing Hub is particularly possible thanks to being an integrated solution that functions as CRM, marketing automation tool,..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6508538) SG Sammy G. Product Designer > "Customization on emailing tools and cta popups are really limited." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6449269) NSM Ngwanagae Sabina M. Design > "this is one of the best platforms with marketing, sales and customer support.it has its own CMS and they a powerful marketing and sale automation. " [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6414769) AN André N. VP > "Of course, they give promotions to smaller business as try outs, but compared to Zoho One, the price is too high for the value you get." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6568966) TN Thayná N. Payments Team > "The way it allows us to send tasks from one team to another, automations for emails, pipelines, everything is wonderful." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6382554) MT Mahmoud T. geologist > "Among the defects of the application on the mobile phone is that it requires updating, which provides application development services and puts a package..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___4819456) SV Shameek V. Director > "The platform’s seamless integration with CRM, email marketing, automation, and lead nurturing tools has made it easy to manage campaigns from one place." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6797407) MK Matt K. Growth Marketer > "Actually even tough it's way more expensive than alternatives, it's way worse, and it takes much more time for sending our marketing emails in comparison..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6538346) AG Aviral G. Manager > "I like the their landing page tool which is super easy with drag and drop feature, other thing is super easy to create web forms for your website , and ..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6418075) AM Amanda M. Managing Editor > "Having to be logged in to certain accounts in order to connect them to Hubspot was tedious at times." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6411106) Dipak P. Director > "The interface is intuitive, workflows are easy to set up, and integration with CRM makes campaign tracking much smoother." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7072628) DGF Daniel Gabriel F. Administrator > "I will be filing an international complaint regarding this incident." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7087454) YM Yasmin M. Operation Assistant > "I really appreciated how well it integrates with the CRM and other tools, which helps keep everything organized and connected." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7128713) AP Alyssa P. VP of Customer Success > "The cost was way too high for my small startup company to afford." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6835323) KW Kate W. Office Manager > "Really impressed with the set up and customer support, however for a smaller business who needs to dip into different features the pricing just gets too..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7121542) Yolandi E. Founder > "Contact Limits Can Be Painful – If your list grows, so does your bill." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6714530) VR Verified Reviewer Marketing Admin > "Easy to export data and good entry level pricing, especially considering all of the available features such as automation for email management" [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7063230) NW Nicola W. Co-founder > "Absolutely detest their pricing structure and use of paid marketing contact thresholds." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6457029) MA Md. A. Sales Executive > "The most interesting thing about HubSpot Hum, it has dedicated AD service options on various platforms like Facebook, Google, LinkedIn, etc." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6381851) MC Miranda C. IT Director > "Overall we were disappointed because what we were told it could do was only on the really expensive plan and there was nothing in between the basic and..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6677259) JG Jamie G. Account Manager > "Its all-in-one platform makes it easy to manage everything from email campaigns to SEO, landing pages, and social media, with a strong focus on automation." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6545954) SG Stephenie G. Sales and Marketing Manager > "The calling feature in Hubspot can be a little wonky." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6576278) AJ Antoine J. Creative Director > "Hubspot is more than a marketing automation platform, it is a community of marketers, an ecosystem of people with experiences that is willing to share to..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6602783) VR Verified Reviewer CEO > "It didn't integrate well with both MLS groups to which I am subscribed." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6292308) VR Verified Reviewer Ops Director > "This platform feels very cohesive and brings together everything we need for our very small marketing team." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7061572) AB Ann B. IT Expert > "There is no live support for free users and it is inflexible." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6544622) Marc G. Digital CRM marketing senior specialist > "As a senior consultant with certification, hubspot is the best CRM for entry level but also for bigger scale companies." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7112919) CT Christian T. Technical Lead > "This made it challenging to access all the tools I wanted without stretching my budget." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6314325) VR Verified Reviewer Marketing Operations Analyst > "Plenty of resources between customer service, knowledge base, user groups and consultants." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7124481) AP Anthony P. Director of Marketing Operations and Automation > "It's the kind of product that starts out cheap but every add-on is going to add additional costs." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6307839) MK Megan K. Marketing > "HubSpot Marketing makes campaigns as seamless and easy as possible - having everything in one platform makes sure your data is connected and you can..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6751529) VR Verified Reviewer Owner > "Make it difficult to have a conversation to discuss options." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7023552) RB Ritu B. Computer Facilitator > "Getting to create segmented workflows and witnessing the response of the audiences in real-time helped greatly in understanding the interests of various..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6775316) AP Andrew P. Senior Web Developer & SEO Specialist > "There is some limitations with Hubspot, on the technical side the Domain control, email control and security SSL settings are limited and could be better." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___5062779) GC Graziana C. Customer Operations Lead > "HubSpot is a vibrant platform that ensures marketing is successful supported and well centralized" [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7077786) NW Nicola W. Co-founder > "Talk about NOT offering a transition plan for their customers as they grow." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6457029) Hannah K. Vice President > "I like the follow up reminders and pipeline features available on the platform." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7070756) HJ Himanshu J. Real estate Sales Specialist > "It require little time for learning and basic understanding otherwise it will be a big problem." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6615087) NP Nicola P. Director > "I'd heard good things and was assured it was the correct system id need to send email marketing and track my emails, and could use as a CRM." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6824654) JL Jenna L. Owner > "I have not had the best customer service experience which is not an indicator of the product itself (that has been wonderful) but more so the company." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6497571) RL Ruth L. Digital Marketing and Growth Strategist > "Between emails and landing pages, everything is better connected and easier to manage on a daily basis." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7054541) DT Durgesh T. Business Development Executive > "they keep spamming about renewal which is a bit irritating." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6690539) SH Shir H. Social Media Manager > "I love how HubSpot captures every detail from the source and provides very detailed data that helps me reach better targeting." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6649418) MI Mitchell I. Marketing Generalist > "I don't have much to complain about hubspot but the navigation can be a little difficult sometimes." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6419997) GR Gaven R. Hybrid Transformation Expert > "The robustness of the workflow automation is impressive as it has served as a valuable time saver that is intuitive and flexible." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6863717) Blair Mychal J. CEO > "While HubSpot Marketing Hub offers many valuable features, one potential downside is its pricing structure, which may be prohibitive for smaller businesses..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6158735) [View Reviews](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) VR Verified Reviewer Marketing Automation Specialist > "The new-age capabilities offered by braze such as intelligent timing, AI assistant for liquid, AI Copywriting assistant are the gamechanger." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6824453) RM Raghava M. Business Analyst > "The 2kb limit for the Content Card UI element is restrictive, especially when trying to include rich media or detailed messaging, which can..." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6860714) CN Courtney N. Customer Service Representative > "The ability to visualize customer journeys and orchestrate campaigns (Canvas etc.), which helps with planning, debugging, and optimizing over..." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___7007569) CN Courtney N. Customer Service Representative > "Some limitations or friction with custom event handling, identity management, or naming conventions. If your data isn’t clean or you don’t have..." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___7007569) AB Alex B. Digital Marketing Automation Specialist > "The user interface is clean and the use of different canvas and campaign tabs (like you have on an internet browser) is a great way at..." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6815002) AB Alex B. Digital Marketing Automation Specialist > "I do not like when trying to switch between canvas tabs, if you click on one to navigate to a different canvas too quickly after hitting 'save'..." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6815002) Noga M. VP, Marketing > "Is a great solution for brands that have both a website and an app and want smart flows that send push notifications, in-apps, and emails to..." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6871614) EC Elizabeth C. CRM Lead > "some small bugs in the campaign/canvas search where it didn't retain the same page after i click to campaign and press back, the search logic..." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6706080) AB Alex B. Digital Marketing Automation Specialist > "Braze provides great flexibility in canvas settings and I like the ability to switch between drag and drop building to html building." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6815002) CN Courtney N. Customer Service Representative > "Sometimes managing many branching workflows, many segments, event taxonomies, etc., gets tedious." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___7007569) AR Angela R. Lifecycle Marketing > "Canvas journeys are able to support our complex subscription flows, creating and augmenting the SMS campaigns is also simple." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___7008635) HJ Holly J. Senior Lifecycle Marketing Manager > "Some of the tooling isn't the most intuitive, and not auto-saving or being able to restore previous versions is tough at times." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6839007) VR Verified Reviewer Email Marketing > "Users appreciate its user-friendly interface, intuitive Canvas tool for creating complex journeys, and robust personalization capabilities" [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6828109) MO Maggie O. CRM and Email Marketing Specialist > "The filters to view campaigns and canvases doesn't stay when I click into a campaign/canvas, I have to reset it each time" [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6582115) RM Raghava M. Business Analyst > "My overall experience with Braze has been decent. While the platform offers robust features for segmentation and personalization, certain..." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6860714) JL Jon L. Lifecycle Marketing Manager > "While key metrics are available in the dashboard, I am unable to generate more detailed reporting in realtime." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6789656) AB Alex B. Digital Marketing Automation Specialist > "The ability to test a canvas before setting live is also great, previous martech platforms I have used do not have this functionality." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6815002) JO Josh O. Associate Manager, Lifecycle Marketing > "One thing that has been challenging with Braze is the reporting structure/feature." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6829570) RA Robert A. Digital Marketing And Loyalty Specialist > "This gives us the freedom to choose the right partner for our business instead of only having 1-2 choices if we want to keep our systems..." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6823193) SM Sarah M. Head of Loyalty and Engagement > "Some teething issues with drag and drop modules eg." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6859264) LS Lauren S. Director, Engagement Strategy > "We were able to set up our platform and Braze to share data easily, allowing for seamless automation." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6840448) VR Verified Reviewer Email Marketing > "This can be particularly frustrating when creating multiple marketing campaigns" [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6828109) JL Johnna L. Marketing Automation Manager > "The ability to personalize journeys and messaging using Liquid and other tools is a great benefit." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6817740) SE Sally E. Director of Marketing > "I also wish it was easier to preview the list of users in a segment - you have to download the list of people in the audience for a reliable..." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___5001182) BnB Belén B. Sr. CRM Manager > "You can use it for simple campaigns, but you can also set up some interesting campaigns and journeys using webhooks and content blocks." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6638994) VR Verified Reviewer Marketing Manager > "A bit costly and high certification fees." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6814301) RA Robert A. Digital Marketing And Loyalty Specialist > "Some are small quality of life upgrades, but others are much more meaningful and enable us to really increase our marketing efforts." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6823193) FC Fabio C. Software Engineer > "The pricing model can also be a bit opaque and could potentially turn off small businesses or startups operating on a tight budget" [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___4823778) AD Akshada D. email marketing > "The Canvas feature is great for planning user journeys, and it works well with other tools." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6828122) Love L. Systems Manager > "An issue we have not had with setting up Custom SAML SSO connections for other apps." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___4785184) MC Michael C. Digital Content Manager > "Braze has helped me streamline my weekend content to allow me to schedule things ahead of time when I am not in the office." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6775204) KO Kate O. Writer > "I found Braze a little difficult to use at first and I didn't totally understand it." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6598290) CN Courtney N. Customer Service Representative > "Good support and resources: even powerful platforms can be under‑utilized if onboarding is difficult; Braze seems to put effort into helping..." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___7007569) Love L. Systems Manager > "If you are using Google Workspace the Custom SAML integration is horrible." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___4785184) KL Katelyn L. CRM Lead > "It has enabled our CRM team to shift its focus from manual execution to more strategic, value-driven work." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___7002443) MF Miguel F. Email Marketing Specialist > "What I like least about Braze is the lack of an auto-save feature." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___5073403) HJ Holly J. Senior Lifecycle Marketing Manager > "The customer support and learning/training resources, how easy it makes it to target our users with personalized outreaches" [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6839007) VR Verified Reviewer CRM Lead > "Documentation is not enough at times, not up-to-date or hard to navigate." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___5056117) VR Verified Reviewer Sr. Product Delivery > "I love how much automated functionality and personalization is available through out the different messaging capabilities." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6882272) TV Thomas V. Product Owner > "The fact that you have a limited amount of data points is frustrating." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___4874067) JL Johnna L. Marketing Automation Manager > "Braze is a fantastic platform with a user-friendly interface that doesn't lack the more complex features an advanced marketer needs in their..." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6817740) VK Vivek K. SDE > "The pricing is bit high in the segment and for services its offering." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___5084702) VR Verified Reviewer Email Marketing > "Intuitive user interface, ease of use, and powerful features, particularly its Canvas functionality for creating complex marketing journeys" [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6828109) KL Kirra L. Marketing Director > "It's also quite costly." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6711280) AH Arman H. Senior Marketing Automation Executive > "I love how intuitive and user-friendly Braze is—it makes it easy to build and launch campaigns quickly without needing heavy dev input." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6838825) AY Andrii Y. Email Marketing Specialist > "I don't like some reporting and allowing creating it." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6062299) AH Arman H. Senior Marketing Automation Executive > "I really value how intuitive the UI is, particularly the Canvas builder and segmentation logic." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6838825) DR Daniel R. Email marketeer > "Some features, like a dedicated preference center lack customizability thus making them useless in its current form." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___4694751) MA Marianna A. Customer Success associate > "The convenience of finding all customer information in an organized and clear way. " [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___7002674) TV Thomas V. Product Owner > "The quality of customer support is low." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___4874067) CN Courtney N. Customer Service Representative > "I'd recommend it to teams that have some technical support and are serious about creating personalized, multi-channel experiences at scale." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___7007569) Martin M. Project Manager > "mistakes can happen." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6032325) KT Kerry T. CRM Data Director > "This helps when you have a large organization and local markets who have their own style, look, and feel." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6737302) Ben C. Digital Marketing Manager > "Also, data tracking on some more complex campaigns can end up out of sync - ALWAYS verify conversion data with your own internal data and do..." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___2405968) MM Mary M. Operations Officer > "With it, we are able to send automated email campaigns to our customers and we can easily track and monitor our email marketing activities." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6035974) VR Verified Reviewer Senior Growth manager > "Even after the release, minor bugs popped up that we had to address for extra weeks." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___3363165) DE Daniel E. Group Loyalty Manager > "Most importantly our team loves using it, which is critical to getting buy-in, speed to market and fostering a genuine desire to innovate." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6715496) Ben C. Digital Marketing Manager > "A purely “marketing” team would have a very hard time utilizing this without some support from their developers up front to get the “plumbing”..." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___2405968) [View Reviews](https://www.capterra.com/p/155423/Appboy/reviews/) ## User interface 4.51 (6,226) [Braze](https://www.capterra.com/p/155423/Appboy/) 4.70 (168) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Do these products fit your needs? Prioritize real-user-identified key features according to your needs to find your best fit. \--% Fit vs \--% Fit A/B Testing 207 Important Activity Dashboard 150 Important AI Copilot 120 Important HubSpot Marketing Hub Top features 32/45 - A/B Testing - Activity Dashboard - AI Copilot - API - Autoresponders - Campaign Analytics - Campaign Scheduling - CAN-SPAM Compliance - Click Tracking - Contact Management - Customer Journey Mapping - Customer Segmentation - Customer Surveys - Customizable Branding - Customizable CTAs - Customizable Fields - Drip Campaigns - Dynamic Content - Email Campaign Management - Email Sequences - Email Tracking - Engagement Tracking - Event Triggered Actions - GDPR Compliance - Generative AI - HTML Editor - Image Library - Landing Pages/Web Forms - Lead Capture - List Management - Mobile Optimization - Multi-Channel Marketing - Multi-Language - Newsletter Management - Personalization - Preview Functionality - Process/Workflow Automation - Product Recommendations - Real-Time Analytics - Reporting/Analytics - ROI Tracking - Subscriber Management - Template Management - Third-Party Integrations - WYSIWYG Editor [See all features](https://www.capterra.com/p/171840/HubSpot-Marketing/#features) Braze 27/45 - A/B Testing - Activity Dashboard - AI Copilot - API - Autoresponders - Campaign Analytics - Campaign Scheduling - CAN-SPAM Compliance - Click Tracking - Contact Management - Customer Journey Mapping - Customer Segmentation - Customer Surveys - Customizable Branding - Customizable CTAs - Customizable Fields - Drip Campaigns - Dynamic Content - Email Campaign Management - Email Sequences - Email Tracking - Engagement Tracking - Event Triggered Actions - GDPR Compliance - Generative AI - HTML Editor - Image Library - Landing Pages/Web Forms - Lead Capture - List Management - Mobile Optimization - Multi-Channel Marketing - Multi-Language - Newsletter Management - Personalization - Preview Functionality - Process/Workflow Automation - Product Recommendations - Real-Time Analytics - Reporting/Analytics - ROI Tracking - Subscriber Management - Template Management - Third-Party Integrations - WYSIWYG Editor [See all features](https://www.capterra.com/p/155423/Appboy/#features) ### Recognition No recognitions have been awarded to HubSpot Marketing Hub No recognitions have been awarded to Braze ### Deployment & support HubSpot Marketing Hub Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Braze Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details HubSpot Marketing Hub - By HubSpot - Located in United States - Founded in 2012 Braze - By Braze - Located in United States - Founded in 2011 ## Popular Comparisons [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,226)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) vs [Brevo](https://www.capterra.com/p/132996/brevo/)[4.62 (3,430)](https://www.capterra.com/p/132996/brevo/reviews/) $15/month Price $9/month 4.4 Features 4.5 4.3 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/132996-171840/brevo-vs-HubSpot-Marketing) [Braze](https://www.capterra.com/p/155423/Appboy/)[4.70 (168)](https://www.capterra.com/p/155423/Appboy/reviews/) vs [Brevo](https://www.capterra.com/p/132996/brevo/)[4.62 (3,430)](https://www.capterra.com/p/132996/brevo/reviews/) Contact vendor for pricing Price $9/month 4.6 Features 4.5 4.5 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/132996-155423/brevo-vs-Appboy) [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,226)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) vs [Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,593)](https://www.capterra.com/p/110228/MailChimp/reviews/) $15/month Price $13/month 4.4 Features 4.4 4.3 Ease of Use 4.4 [View full comparison](https://www.capterra.com/compare/110228-171840/MailChimp-vs-HubSpot-Marketing) [Braze](https://www.capterra.com/p/155423/Appboy/)[4.70 (168)](https://www.capterra.com/p/155423/Appboy/reviews/) vs [Gmail](https://www.capterra.com/p/202338/Gmail/)[4.81 (13,379)](https://www.capterra.com/p/202338/Gmail/reviews/) Contact vendor for pricing Price $0 4.6 Features 4.7 4.5 Ease of Use 4.8 [View full comparison](https://www.capterra.com/compare/155423-202338/Appboy-vs-Gmail) [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,226)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) vs [MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,258)](https://www.capterra.com/p/136603/MailerLite/reviews/) $15/month Price $10/month 4.4 Features 4.5 4.3 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/136603-171840/MailerLite-vs-HubSpot-Marketing) [Braze](https://www.capterra.com/p/155423/Appboy/)[4.70 (168)](https://www.capterra.com/p/155423/Appboy/reviews/) vs [Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,593)](https://www.capterra.com/p/110228/MailChimp/reviews/) Contact vendor for pricing Price $13/month 4.6 Features 4.4 4.5 Ease of Use 4.4 [View full comparison](https://www.capterra.com/compare/110228-155423/MailChimp-vs-Appboy) [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,226)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) vs [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) $15/month Price $15/month 4.4 Features 4.5 4.3 Ease of Use 4.2 [View full comparison](https://www.capterra.com/compare/79367-171840/ActiveCampaign-vs-HubSpot-Marketing) [Braze](https://www.capterra.com/p/155423/Appboy/)[4.70 (168)](https://www.capterra.com/p/155423/Appboy/reviews/) vs [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) Contact vendor for pricing Price $15/month 4.6 Features 4.5 4.5 Ease of Use 4.2 [View full comparison](https://www.capterra.com/compare/79367-155423/ActiveCampaign-vs-Appboy) [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,226)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) vs [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.34 (2,919)](https://www.capterra.com/p/31898/Constant-Contact/reviews/) $15/month Price $12/month 4.4 Features 4.2 4.3 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/31898-171840/Constant-Contact-vs-HubSpot-Marketing) [Braze](https://www.capterra.com/p/155423/Appboy/)[4.70 (168)](https://www.capterra.com/p/155423/Appboy/reviews/) vs [MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,258)](https://www.capterra.com/p/136603/MailerLite/reviews/) Contact vendor for pricing Price $10/month 4.6 Features 4.5 4.5 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/136603-155423/MailerLite-vs-Appboy) [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,226)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) vs [EmailOctopus](https://www.capterra.com/p/147415/EmailOctopus/)[4.79 (655)](https://www.capterra.com/p/147415/EmailOctopus/reviews/) $15/month Price $9/month 4.4 Features 4.5 4.3 Ease of Use 4.7 [View full comparison](https://www.capterra.com/compare/147415-171840/EmailOctopus-vs-HubSpot-Marketing) [Braze](https://www.capterra.com/p/155423/Appboy/)[4.70 (168)](https://www.capterra.com/p/155423/Appboy/reviews/) vs [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.34 (2,919)](https://www.capterra.com/p/31898/Constant-Contact/reviews/) Contact vendor for pricing Price $12/month 4.6 Features 4.2 4.5 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/31898-155423/Constant-Contact-vs-Appboy)