# Compare Braze vs EngageBay CRM 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare Braze and EngageBay CRM based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/155423-178819/Appboy-vs-EngageBay-Marketing

---

# Braze vs EngageBay CRM Features and Cost Comparison

Last updated March 13th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

BrazeEngageBay CRM2/4 selected

[Braze](https://www.capterra.com/p/155423/Appboy/)[4.7 (168)](https://www.capterra.com/p/155423/Appboy/reviews/)

[EngageBay CRM](https://www.capterra.com/p/178819/EngageBay-Marketing/)[4.7 (907)](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/)

[## Braze](https://www.capterra.com/p/155423/Appboy/)[4.7 (168)](https://www.capterra.com/p/155423/Appboy/reviews/)

Starting Price

Contact vendor

Value-for-Money

4.4

Functionality

4.6

Ease of Use

4.5

Customer Service

4.5

Reviews Sentiment

Based on [168 reviews](#user-reviews)

Positive

164

Neutral

3

Negative

1

[## EngageBay CRM](https://www.capterra.com/p/178819/EngageBay-Marketing/)[4.7 (907)](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/)

Starting Price

$14.99/month

Value-for-Money

4.7

Functionality

4.6

Ease of Use

4.5

Customer Service

4.8

Reviews Sentiment

Based on [907 reviews](#user-reviews)

Positive

878

Neutral

22

Negative

7

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## Send this comparison chart to my inbox

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What’s your intended use case?

## Summary

* * *

Key features rated by users

Features selected based on 14,208 reviews from email marketing software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

\--%Fit

Missing features

Not enough reviews

Feature ratings

Email Campaign Management

4.6

Campaign Scheduling

\--

Newsletter Management

NA

Email Tracking

NA

Customizable Branding

NA

\--%Fit

Missing features

Not enough reviews

Feature ratings

Email Campaign Management

4.6

Campaign Scheduling

NA

Newsletter Management

NA

Email Tracking

\--

Customizable Branding

4.6

User satisfaction

User satisfaction

4.7

User reviews[168](https://www.capterra.com/p/155423/Appboy/reviews/)

Ease of use

4.5

Functionality

4.6

Value for money

4.4

Customer support

4.5

User satisfaction

4.7

User reviews[907](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/)

Ease of use

4.5

Functionality

4.6

Value for money

4.7

Customer support

4.8

Price starts from

Price starts from

\--

-   Free version
-   Free trial

Price starts from

$14.99Per User, Per Month

-   Free version
-   Free trial

Best for

Best for

Braze is aimed at companies of various sizes who wish to optimize their customer relationships and strengthen customer loyalty with the help of the platform and its cross-channel campaigns.

Best for

Small to medium size businesses that require affordable, all in one sales and marketing software to acquire, engage, nurture and convert visitors to customers.

## User reviews

Pros & cons

VR

Verified Reviewer

Marketing Automation Specialist

> "The new-age capabilities offered by braze such as intelligent timing, AI assistant for liquid, AI Copywriting assistant are the gamechanger."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6824453)

RM

Raghava M.

Business Analyst

> "The 2kb limit for the Content Card UI element is restrictive, especially when trying to include rich media or detailed messaging, which can..."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6860714)

CN

Courtney N.

Customer Service Representative

> "The ability to visualize customer journeys and orchestrate campaigns (Canvas etc.), which helps with planning, debugging, and optimizing over..."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___7007569)

CN

Courtney N.

Customer Service Representative

> "Some limitations or friction with custom event handling, identity management, or naming conventions. If your data isn’t clean or you don’t have..."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___7007569)

AB

Alex B.

Digital Marketing Automation Specialist

> "The user interface is clean and the use of different canvas and campaign tabs (like you have on an internet browser) is a great way at..."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6815002)

AB

Alex B.

Digital Marketing Automation Specialist

> "I do not like when trying to switch between canvas tabs, if you click on one to navigate to a different canvas too quickly after hitting 'save'..."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6815002)

Noga M.

VP, Marketing

> "Is a great solution for brands that have both a website and an app and want smart flows that send push notifications, in-apps, and emails to..."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6871614)

EC

Elizabeth C.

CRM Lead

> "some small bugs in the campaign/canvas search where it didn't retain the same page after i click to campaign and press back, the search logic..."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6706080)

AB

Alex B.

Digital Marketing Automation Specialist

> "Braze provides great flexibility in canvas settings and I like the ability to switch between drag and drop building to html building."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6815002)

CN

Courtney N.

Customer Service Representative

> "Sometimes managing many branching workflows, many segments, event taxonomies, etc., gets tedious."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___7007569)

AR

Angela R.

Lifecycle Marketing

> "Canvas journeys are able to support our complex subscription flows, creating and augmenting the SMS campaigns is also simple."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___7008635)

HJ

Holly J.

Senior Lifecycle Marketing Manager

> "Some of the tooling isn't the most intuitive, and not auto-saving or being able to restore previous versions is tough at times."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6839007)

VR

Verified Reviewer

Email Marketing

> "Users appreciate its user-friendly interface, intuitive Canvas tool for creating complex journeys, and robust personalization capabilities"

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6828109)

MO

Maggie O.

CRM and Email Marketing Specialist

> "The filters to view campaigns and canvases doesn't stay when I click into a campaign/canvas, I have to reset it each time"

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6582115)

RM

Raghava M.

Business Analyst

> "My overall experience with Braze has been decent. While the platform offers robust features for segmentation and personalization, certain..."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6860714)

JL

Jon L.

Lifecycle Marketing Manager

> "While key metrics are available in the dashboard, I am unable to generate more detailed reporting in realtime."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6789656)

AB

Alex B.

Digital Marketing Automation Specialist

> "The ability to test a canvas before setting live is also great, previous martech platforms I have used do not have this functionality."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6815002)

JO

Josh O.

Associate Manager, Lifecycle Marketing

> "One thing that has been challenging with Braze is the reporting structure/feature."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6829570)

RA

Robert A.

Digital Marketing And Loyalty Specialist

> "This gives us the freedom to choose the right partner for our business instead of only having 1-2 choices if we want to keep our systems..."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6823193)

SM

Sarah M.

Head of Loyalty and Engagement

> "Some teething issues with drag and drop modules eg."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6859264)

LS

Lauren S.

Director, Engagement Strategy

> "We were able to set up our platform and Braze to share data easily, allowing for seamless automation."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6840448)

VR

Verified Reviewer

Email Marketing

> "This can be particularly frustrating when creating multiple marketing campaigns"

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6828109)

JL

Johnna L.

Marketing Automation Manager

> "The ability to personalize journeys and messaging using Liquid and other tools is a great benefit."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6817740)

SE

Sally E.

Director of Marketing

> "I also wish it was easier to preview the list of users in a segment - you have to download the list of people in the audience for a reliable..."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___5001182)

BnB

Belén B.

Sr. CRM Manager

> "You can use it for simple campaigns, but you can also set up some interesting campaigns and journeys using webhooks and content blocks."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6638994)

VR

Verified Reviewer

Marketing Manager

> "A bit costly and high certification fees."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6814301)

RA

Robert A.

Digital Marketing And Loyalty Specialist

> "Some are small quality of life upgrades, but others are much more meaningful and enable us to really increase our marketing efforts."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6823193)

FC

Fabio C.

Software Engineer

> "The pricing model can also be a bit opaque and could potentially turn off small businesses or startups operating on a tight budget"

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___4823778)

AD

Akshada D.

email marketing

> "The Canvas feature is great for planning user journeys, and it works well with other tools."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6828122)

KO

Kate O.

Writer

> "I found Braze a little difficult to use at first and I didn't totally understand it."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6598290)

MC

Michael C.

Digital Content Manager

> "Braze has helped me streamline my weekend content to allow me to schedule things ahead of time when I am not in the office."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6775204)

MF

Miguel F.

Email Marketing Specialist

> "What I like least about Braze is the lack of an auto-save feature."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___5073403)

CN

Courtney N.

Customer Service Representative

> "Good support and resources: even powerful platforms can be under‑utilized if onboarding is difficult; Braze seems to put effort into helping..."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___7007569)

VR

Verified Reviewer

CRM Lead

> "Documentation is not enough at times, not up-to-date or hard to navigate."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___5056117)

KL

Katelyn L.

CRM Lead

> "It has enabled our CRM team to shift its focus from manual execution to more strategic, value-driven work."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___7002443)

TV

Thomas V.

Product Owner

> "The fact that you have a limited amount of data points is frustrating."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___4874067)

HJ

Holly J.

Senior Lifecycle Marketing Manager

> "The customer support and learning/training resources, how easy it makes it to target our users with personalized outreaches"

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6839007)

VK

Vivek K.

SDE

> "The pricing is bit high in the segment and for services its offering."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___5084702)

VR

Verified Reviewer

Sr. Product Delivery

> "I love how much automated functionality and personalization is available through out the different messaging capabilities."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6882272)

KL

Kirra L.

Marketing Director

> "It's also quite costly."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6711280)

JL

Johnna L.

Marketing Automation Manager

> "Braze is a fantastic platform with a user-friendly interface that doesn't lack the more complex features an advanced marketer needs in their..."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6817740)

AY

Andrii Y.

Email Marketing Specialist

> "I don't like some reporting and allowing creating it."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6062299)

VR

Verified Reviewer

Email Marketing

> "Intuitive user interface, ease of use, and powerful features, particularly its Canvas functionality for creating complex marketing journeys"

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6828109)

DR

Daniel R.

Email marketeer

> "Some features, like a dedicated preference center lack customizability thus making them useless in its current form."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___4694751)

AH

Arman H.

Senior Marketing Automation Executive

> "I love how intuitive and user-friendly Braze is—it makes it easy to build and launch campaigns quickly without needing heavy dev input."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6838825)

TV

Thomas V.

Product Owner

> "The quality of customer support is low."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___4874067)

AH

Arman H.

Senior Marketing Automation Executive

> "I really value how intuitive the UI is, particularly the Canvas builder and segmentation logic."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6838825)

Love L.

Systems Manager

> "An issue we have not had with setting up Custom SAML SSO connections for other apps."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___4785184)

MA

Marianna A.

Customer Success associate

> "The convenience of finding all customer information in an organized and clear way. "

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___7002674)

Love L.

Systems Manager

> "If you are using Google Workspace the Custom SAML integration is horrible."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___4785184)

CN

Courtney N.

Customer Service Representative

> "I'd recommend it to teams that have some technical support and are serious about creating personalized, multi-channel experiences at scale."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___7007569)

Martin M.

Project Manager

> "mistakes can happen."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6032325)

KT

Kerry T.

CRM Data Director

> "This helps when you have a large organization and local markets who have their own style, look, and feel."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6737302)

Ben C.

Digital Marketing Manager

> "Also, data tracking on some more complex campaigns can end up out of sync - ALWAYS verify conversion data with your own internal data and do..."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___2405968)

MM

Mary M.

Operations Officer

> "With it, we are able to send automated email campaigns to our customers and we can easily track and monitor our email marketing activities."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6035974)

VR

Verified Reviewer

Senior Growth manager

> "Even after the release, minor bugs popped up that we had to address for extra weeks."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___3363165)

DE

Daniel E.

Group Loyalty Manager

> "Most importantly our team loves using it, which is critical to getting buy-in, speed to market and fostering a genuine desire to innovate."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6715496)

Ben C.

Digital Marketing Manager

> "A purely “marketing” team would have a very hard time utilizing this without some support from their developers up front to get the “plumbing”..."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___2405968)

[View Reviews](https://www.capterra.com/p/155423/Appboy/reviews/)

NJ

Nick J.

Marketing Analyst

> "EngageBay is a reliable, cost-effective, and user-friendly solution that fits perfectly into our recruiting processes. If you're a small to mid-sized..."

[See full review](https://www.capterra.com/p/178819/EngageBay-Marketing/#Capterra___7059560)

Jelyn T.

Marketing Manager

> "There are also moments when load times or minor glitches slow things down slightly, which can interrupt the workflow when working on multiple outreach or..."

[See full review](https://www.capterra.com/p/178819/EngageBay-Marketing/#Capterra___7055746)

VR

Verified Reviewer

Sales Representative

> "Customer support is very attentive, the Deals section is nicely designed, and email marketing and sales basic goals have been achieved and organized for..."

[See full review](https://www.capterra.com/p/178819/EngageBay-Marketing/#Capterra___7078644)

DM

Desiree M.

Caregiver

> "I also noticed that certain features like email templates and design tools aren’t as polished, and there can be occasional delays or performance issues."

[See full review](https://www.capterra.com/p/178819/EngageBay-Marketing/#Capterra___7140676)

JW

Jason W.

President and CEO

> "The CRM pipeline management is straightforward and easy for the team to adopt, email segmentation and automation have improved our campaigns results..."

[See full review](https://www.capterra.com/p/178819/EngageBay-Marketing/#Capterra___7014256)

HS

Himanshu S.

Sales Manger

> "EngageBay CRM's main drawbacks include limited customization, scalability issues for growing businesses, occasional slow customer support, and a learning..."

[See full review](https://www.capterra.com/p/178819/EngageBay-Marketing/#Capterra___6436894)

YT

Yohannes T.

CEO

> "It offers a solid, cost-effective solution for small businesses, with an easy-to-use interface and a range of tools that cover marketing, sales, and..."

[See full review](https://www.capterra.com/p/178819/EngageBay-Marketing/#Capterra___6544228)

HS

Himanshu S.

Sales Manger

> "However, it has some limitations in customization, scalability, and customer support, which may affect its suitability for larger or more complex..."

[See full review](https://www.capterra.com/p/178819/EngageBay-Marketing/#Capterra___6436894)

VR

Verified Reviewer

Sales Representative

> "Sales logging has been achievable, and the Calendar works enough to still keep my organized, but it should be a better experience."

[See full review](https://www.capterra.com/p/178819/EngageBay-Marketing/#Capterra___7078644)

CM

Chandra M.

Marketing Analyst

> "It is difficult to debug an automation that has 20+ nodes if it fails at some particular node as we need to view the complete activity to find that out."

[See full review](https://www.capterra.com/p/178819/EngageBay-Marketing/#Capterra___6348146)

AL

Angelina L.

Social Media Manager

> "Engagebay offers a comprehensive suite of CRM tools, including email marketing, lead generation, sales automation, and customer support, all integrated..."

[See full review](https://www.capterra.com/p/178819/EngageBay-Marketing/#Capterra___6314401)

SP

Stephanie P.

Marketing Consultant

> "A couple of once-in-a-blue-moon features aren't available, but that is a very minor downside when weighed against all the positives"

[See full review](https://www.capterra.com/p/178819/EngageBay-Marketing/#Capterra___6842815)

SS

Satyam S.

Assistant Manager- Digital Marketing

> "Marketing Automation: We’ve set up automated workflows that handle email follow-ups, lead nurturing, and even social media scheduling."

[See full review](https://www.capterra.com/p/178819/EngageBay-Marketing/#Capterra___6529988)

NB

Nancy B.

President

> "I haven't used my HubSpot account for a long time so it is unlikely to be current, so used the csv import for my contacts on another email service..."

[See full review](https://www.capterra.com/p/178819/EngageBay-Marketing/#Capterra___6441443)

CV

Chai V.

Founder

> "It offers automation features that help streamline tasks like email marketing, lead generation, and customer follow-ups."

[See full review](https://www.capterra.com/p/178819/EngageBay-Marketing/#Capterra___6524378)

MS

Mike S.

Operations Marketing

> "The mobile app has limited features and doesn't offer full range of features that are available on desktop version."

[See full review](https://www.capterra.com/p/178819/EngageBay-Marketing/#Capterra___6497016)

DM

Desiree M.

Caregiver

> "Overall, it strikes a good balance between functionality and simplicity, making it a solid choice for growing teams that don’t need overly complex..."

[See full review](https://www.capterra.com/p/178819/EngageBay-Marketing/#Capterra___7140676)

AG

Ayesha G.

Founding Principal

> "I wish there was a plan that was in between the Basic and Growth plans due to the pricing and lack of workflow accessibility in the Basic plan."

[See full review](https://www.capterra.com/p/178819/EngageBay-Marketing/#Capterra___6697513)

MC

Milap C.

Digital Marketing Expert

> "The seamless integration between marketing, sales, and support makes it an ideal choice for businesses looking to streamline their operations and improve..."

[See full review](https://www.capterra.com/p/178819/EngageBay-Marketing/#Capterra___6420490)

TC

Tamesha C.

Insurance Agent

> "One feature that held me back was the daily send limit placed on my account for email campaigns. If you have more than a 100 contacts, you can only send..."

[See full review](https://www.capterra.com/p/178819/EngageBay-Marketing/#Capterra___4960781)

Rémy G.

COO

> "EngageBay is a powerful, affordable all-in-one tool for SMBs, combining CRM, marketing, and customer support seamlessly."

[See full review](https://www.capterra.com/p/178819/EngageBay-Marketing/#Capterra___6629743)

JD

Jerker D.

CEO

> "As an example, the system is totally useless, I have spent two weeks trying to get by all the non logic functions and bugs to even send a newsletter. "

[See full review](https://www.capterra.com/p/178819/EngageBay-Marketing/#Capterra___6563825)

NP

Nipa P.

Business Administrator

> "EngageBay’s automation tools help streamline repetitive tasks, improve efficiency, and ensure consistent follow-ups."

[See full review](https://www.capterra.com/p/178819/EngageBay-Marketing/#Capterra___6328249)

JD

Jerker D.

CEO

> "The Sync with Hubspot was a scam, we spent 20000€ to get our data over from Hubspot."

[See full review](https://www.capterra.com/p/178819/EngageBay-Marketing/#Capterra___6563825)

JP

Jigs P.

Development Head

> "Customer support is responsive, and the platform offers good customization options for workflows and dashboards."

[See full review](https://www.capterra.com/p/178819/EngageBay-Marketing/#Capterra___6549049)

AH

Andy H.

Director

> "It is sometimes easy to forget to save something you're working on and if you click away from the page it can be lost as it doesn't give a reminder to..."

[See full review](https://www.capterra.com/p/178819/EngageBay-Marketing/#Capterra___6316320)

AS

Anuvind S.

Engineer

> "One of the standout features of EngageBay CRM is its user-friendly interface, which makes it easy to navigate and manage customer relationships without a..."

[See full review](https://www.capterra.com/p/178819/EngageBay-Marketing/#Capterra___6633024)

SK

Shiva K.

Chief research officer

> "The reporting capabilities, although adequate, might fall short for businesses with deep analytical needs"

[See full review](https://www.capterra.com/p/178819/EngageBay-Marketing/#Capterra___6591311)

SK

Satou K.

Administrator

> "The CRM, email marketing, sequences work smoothly together."

[See full review](https://www.capterra.com/p/178819/EngageBay-Marketing/#Capterra___7081808)

TB

Tayfun B.

Shop-Team

> "The onboarding process was initially confusing, and I encountered issues that made it difficult to get started."

[See full review](https://www.capterra.com/p/178819/EngageBay-Marketing/#Capterra___6815167)

Jelyn T.

Marketing Manager

> "The customer support team has been excellent so far – responses are quick, and issues are handled in a very helpful and professional way."

[See full review](https://www.capterra.com/p/178819/EngageBay-Marketing/#Capterra___7055746)

ZT

Zbigniew T.

CEO

> "Some spam on mailing list. If you accept e-marketing you will get a lot of e-mails"

[See full review](https://www.capterra.com/p/178819/EngageBay-Marketing/#Capterra___6511841)

AH

Andy H.

Director

> "It basically has everything that we need to build marketing campaigns that help us to engage with our customers in a professional way. "

[See full review](https://www.capterra.com/p/178819/EngageBay-Marketing/#Capterra___6316320)

MR

Maria R.

Marketing Manager

> "The only thing that I dislike is the delay in updating campaign stats."

[See full review](https://www.capterra.com/p/178819/EngageBay-Marketing/#Capterra___6721089)

BS

Bruno S.

Product Manager

> "It offers tools for marketing, sales, contact management, automations, and more."

[See full review](https://www.capterra.com/p/178819/EngageBay-Marketing/#Capterra___6787366)

RS

Rob S.

CEO

> "Support tickets are better but they close them without resolving anything so you have to keep bugging them."

[See full review](https://www.capterra.com/p/178819/EngageBay-Marketing/#Capterra___6596995)

LW

Laura W.

Marketing Assistant

> "I use several different CRMs in my position and this one has by far been my favorite."

[See full review](https://www.capterra.com/p/178819/EngageBay-Marketing/#Capterra___7048957)

VR

Verified Reviewer

Founder

> "EngageBay, while cost-effective, may lack advanced features and customization options needed by larger businesses, potentially limiting scalability and..."

[See full review](https://www.capterra.com/p/178819/EngageBay-Marketing/#Capterra___6203334)

ZP

Zalak P.

BDM

> "One can easily sync them from many services like Hubspot, Salesforce, Google, Outlook and many other."

[See full review](https://www.capterra.com/p/178819/EngageBay-Marketing/#Capterra___6355213)

RB

Richard B.

Web Developer

> "The learning curve can be a bit steep for first-time users, especially if you're coming from a different CRM."

[See full review](https://www.capterra.com/p/178819/EngageBay-Marketing/#Capterra___6804170)

LW

Laura W.

Marketing Assistant

> "Easy to use platform, automations are intuitive and make a lot of smaller tasks very easy to manage."

[See full review](https://www.capterra.com/p/178819/EngageBay-Marketing/#Capterra___7048957)

CS

Chris S.

Owner

> "Our forms on our website seem to sometimes load slowly."

[See full review](https://www.capterra.com/p/178819/EngageBay-Marketing/#Capterra___6366959)

NM

Nishant M.

Digital Marketing

> "Overall, EngageBay has significantly enhanced my productivity and efficiency with its excellent user interface and robust external integration options."

[See full review](https://www.capterra.com/p/178819/EngageBay-Marketing/#Capterra___6430275)

JD

Jerker D.

CEO

> "I can't even filter on the objects attached to a contact."

[See full review](https://www.capterra.com/p/178819/EngageBay-Marketing/#Capterra___6563825)

CS

Chris S.

COO

> "They have a good set of features to manage campaigns and receive feedback on email sent and opened."

[See full review](https://www.capterra.com/p/178819/EngageBay-Marketing/#Capterra___6585203)

AP

Anthony P.

Director

> "There is a limitation on the landing page content in that you can force people to sign up before they look at the page contents."

[See full review](https://www.capterra.com/p/178819/EngageBay-Marketing/#Capterra___6219758)

SS

Satyam S.

Assistant Manager- Digital Marketing

> "The CRM is intuitive, with customizable pipelines and contact management features."

[See full review](https://www.capterra.com/p/178819/EngageBay-Marketing/#Capterra___6529988)

JS

Jaskaran S.

Co Founder

> "Automation flow can be a bit complex to navigate"

[See full review](https://www.capterra.com/p/178819/EngageBay-Marketing/#Capterra___6419614)

AL

Angelina L.

Social Media Manager

> "This consolidation streamlines workflow and reduces the need for multiple software subscriptions."

[See full review](https://www.capterra.com/p/178819/EngageBay-Marketing/#Capterra___6314401)

KA

Kathy A.

VP of Marketing

> "The email marketing lacks formatting abilities that would allow you to make the templates more brand specific or modern looking."

[See full review](https://www.capterra.com/p/178819/EngageBay-Marketing/#Capterra___6195271)

GY

Grace Y.

Founder and CEO

> "Pipeline management is clear and simple , and automation makes sure no follow ups is missed."

[See full review](https://www.capterra.com/p/178819/EngageBay-Marketing/#Capterra___7008156)

AS

Amy S.

Loan Originator

> "Does not interface with Apple mail and iCal"

[See full review](https://www.capterra.com/p/178819/EngageBay-Marketing/#Capterra___6588652)

LJ

Latrease J.

Patient Service Representative

> "I enjoyed the notifications from the sales department"

[See full review](https://www.capterra.com/p/178819/EngageBay-Marketing/#Capterra___7111721)

AP

Aswathy P.

Marketing Operation Associate

> "The lack of downloading the report options."

[See full review](https://www.capterra.com/p/178819/EngageBay-Marketing/#Capterra___6374062)

JE

Jamie E.

Managing Director

> "EngageBay is a decent CRM and can be used for multiple things, such as email marketing, SMS marketing, and as a Customer Contact Database, which is..."

[See full review](https://www.capterra.com/p/178819/EngageBay-Marketing/#Capterra___6283902)

AK

Amir K.

Owner

> "The first time I went to upload contacts to the email sequence the contacts did not load properly. When I checked to see results the next day, I found..."

[See full review](https://www.capterra.com/p/178819/EngageBay-Marketing/#Capterra___6190726)

RB

Rui B.

R&D Manager

> "EngageBay CRM's standout feature is its comprehensive functionality, offering a seamless integration of marketing, sales, and customer service tools."

[See full review](https://www.capterra.com/p/178819/EngageBay-Marketing/#Capterra___4877429)

PN

Phil N.

CEO

> "So far there are no cons, I've used every CRM out there and the most frustrating part is the initial learning curve however, their support take the lead..."

[See full review](https://www.capterra.com/p/178819/EngageBay-Marketing/#Capterra___6807402)

RN

Robert N.

Full-Stack Developer

> "EngageBay CRM also offers a responsive web design feature that allows users to create websites that are optimized for different devices, such as..."

[See full review](https://www.capterra.com/p/178819/EngageBay-Marketing/#Capterra___5070658)

NP

Nipa P.

Business Administrator

> "Lacks Twitter/X integration."

[See full review](https://www.capterra.com/p/178819/EngageBay-Marketing/#Capterra___6328249)

PN

Phil N.

CEO

> "We have all played with various tools and we all know that the learning curve is the hardest part but, when the support is so good, you find yourself..."

[See full review](https://www.capterra.com/p/178819/EngageBay-Marketing/#Capterra___6807402)

DJ

Dominik J.

Managing Director

> "It's very buggy."

[See full review](https://www.capterra.com/p/178819/EngageBay-Marketing/#Capterra___6861691)

VR

Verified Reviewer

Facebook Ads Strategist, Founder

> "All-in-one platform: EngageBay offers a suite of integrated tools for marketing, sales, and customer service, streamlining business operations."

[See full review](https://www.capterra.com/p/178819/EngageBay-Marketing/#Capterra___4926736)

KD

Kaleigh D.

Marketing Manager

> "There are some limitations like connecting it to multiple apps and also it lacks in advanced reporting."

[See full review](https://www.capterra.com/p/178819/EngageBay-Marketing/#Capterra___6112862)

SAK

Sameer Ali K.

SALES CONSULTANT

> "Being a sales consultant I need to keep track of my deals and this tool helps in keeping track of all my deals and their grid view gives all the details..."

[See full review](https://www.capterra.com/p/178819/EngageBay-Marketing/#Capterra___6176723)

NB

Nick B.

Senior Operations

> "We had some issues with connecting it with HubSpot (yes, due to work we needed them both CRM's running and being in sync), so that was bit challenging"

[See full review](https://www.capterra.com/p/178819/EngageBay-Marketing/#Capterra___4876647)

VR

Verified Reviewer

Facebook Ads Strategist, Founder

> "Email marketing and CRM integration: The platform seamlessly integrates email marketing with customer relationship management, facilitating efficient..."

[See full review](https://www.capterra.com/p/178819/EngageBay-Marketing/#Capterra___4926736)

RL

Rongle L.

Manager

> "I don't like receiving to many emails from it."

[See full review](https://www.capterra.com/p/178819/EngageBay-Marketing/#Capterra___6315357)

SK

Sandeep K.

Manager

> "All-in-One Solution: EngageBay offers a comprehensive suite of CRM, marketing automation, and customer service tools in one platform, which can..."

[See full review](https://www.capterra.com/p/178819/EngageBay-Marketing/#Capterra___6193280)

MV

Marteen V.

Sales Manager

> "Landing pages are not mobile responsive, they need to be adjusted for mobiles and pc's"

[See full review](https://www.capterra.com/p/178819/EngageBay-Marketing/#Capterra___4899850)

MS

Mike S.

Operations Marketing

> "Engagebay has been a game changer for our business. As a small medium sized company finding a comprehensive affordable was a big challenge for us."

[See full review](https://www.capterra.com/p/178819/EngageBay-Marketing/#Capterra___6497016)

VR

Verified Reviewer

Project Manager

> "I thought the way it sorted those profiles was not the best, it could have better filtering to avoid "spam" profiles"

[See full review](https://www.capterra.com/p/178819/EngageBay-Marketing/#Capterra___6215239)

SG

Sumit G.

Digital Marketing Manager

> "EngageBay CRM is a web-based CRM solution that offers a wide range of features and integrations for various industries and workflows."

[See full review](https://www.capterra.com/p/178819/EngageBay-Marketing/#Capterra___4847952)

RS

Rob S.

CEO

> "Support chat is fast but low quality. "

[See full review](https://www.capterra.com/p/178819/EngageBay-Marketing/#Capterra___6596995)

SK

Shiva K.

Chief research officer

> "EngageBay CRM offers an all-in-one platform that's perfect for small and mid-sized businesses."

[See full review](https://www.capterra.com/p/178819/EngageBay-Marketing/#Capterra___6591311)

SK

Shireen K.

Marketing Analyst

> "EngageBay has fewer integrations compared to its competitors which may limit functionalities for some users."

[See full review](https://www.capterra.com/p/178819/EngageBay-Marketing/#Capterra___6053213)

SS

Satyam S.

Assistant Manager- Digital Marketing

> "Email Marketing Powerhouse: Their drag-and-drop email builder is so easy to use, and the ability to segment audiences has really helped us send targeted..."

[See full review](https://www.capterra.com/p/178819/EngageBay-Marketing/#Capterra___6529988)

DC

Dori C.

Tech Admin

> "I can't build a custom apps that my team comes up with to integrate with the system"

[See full review](https://www.capterra.com/p/178819/EngageBay-Marketing/#Capterra___5024198)

KE

Kathrin E.

KAM Spain

> "It is easy to set-up, loved the fact that you can add email tracking and automatic integration of google correspondence in Engagebay. "

[See full review](https://www.capterra.com/p/178819/EngageBay-Marketing/#Capterra___6315184)

SC

Steve C.

VP of Marketing and Communications

> "It's not the BEST platform out there. And it's priced that way."

[See full review](https://www.capterra.com/p/178819/EngageBay-Marketing/#Capterra___6396988)

[View Reviews](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/)

## User interface

[Braze](https://www.capterra.com/p/155423/Appboy/)

4.70 (168)

[EngageBay CRM](https://www.capterra.com/p/178819/EngageBay-Marketing/)

4.65 (907)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

A/B Testing

207

Important

Activity Dashboard

150

Important

AI Copilot

120

Important

Braze

27/45

-   A/B Testing
-   Activity Dashboard
-   AI Copilot
-   API
-   Autoresponders
-   Campaign Analytics
-   Campaign Scheduling
-   CAN-SPAM Compliance
-   Click Tracking
-   Contact Management
-   Customer Journey Mapping
-   Customer Segmentation
-   Customer Surveys
-   Customizable Branding
-   Customizable CTAs
-   Customizable Fields
-   Drip Campaigns
-   Dynamic Content
-   Email Campaign Management
-   Email Sequences
-   Email Tracking
-   Engagement Tracking
-   Event Triggered Actions
-   GDPR Compliance
-   Generative AI
-   HTML Editor
-   Image Library
-   Landing Pages/Web Forms
-   Lead Capture
-   List Management
-   Mobile Optimization
-   Multi-Channel Marketing
-   Multi-Language
-   Newsletter Management
-   Personalization
-   Preview Functionality
-   Process/Workflow Automation
-   Product Recommendations
-   Real-Time Analytics
-   Reporting/Analytics
-   ROI Tracking
-   Subscriber Management
-   Template Management
-   Third-Party Integrations
-   WYSIWYG Editor

[See all features](https://www.capterra.com/p/155423/Appboy/#features)

EngageBay CRM

Top features

31/45

-   A/B Testing
-   Activity Dashboard
-   AI Copilot
-   API
-   Autoresponders
-   Campaign Analytics
-   Campaign Scheduling
-   CAN-SPAM Compliance
-   Click Tracking
-   Contact Management
-   Customer Journey Mapping
-   Customer Segmentation
-   Customer Surveys
-   Customizable Branding
-   Customizable CTAs
-   Customizable Fields
-   Drip Campaigns
-   Dynamic Content
-   Email Campaign Management
-   Email Sequences
-   Email Tracking
-   Engagement Tracking
-   Event Triggered Actions
-   GDPR Compliance
-   Generative AI
-   HTML Editor
-   Image Library
-   Landing Pages/Web Forms
-   Lead Capture
-   List Management
-   Mobile Optimization
-   Multi-Channel Marketing
-   Multi-Language
-   Newsletter Management
-   Personalization
-   Preview Functionality
-   Process/Workflow Automation
-   Product Recommendations
-   Real-Time Analytics
-   Reporting/Analytics
-   ROI Tracking
-   Subscriber Management
-   Template Management
-   Third-Party Integrations
-   WYSIWYG Editor

[See all features](https://www.capterra.com/p/178819/EngageBay-Marketing/#features)

### Recognition

Braze is recognized as a top-rated tool in 2 Capterra Shortlist reports

EngageBay CRM is recognized as a top-rated tool in 3 Capterra Shortlist reports

Best Value CRMSoftware (2023) 

Best Value CRMSoftware (2022) 

### Deployment & support

Braze

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

EngageBay CRM

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Braze

-   By Braze
-   Located in United States
-   Founded in 2011

EngageBay CRM

-   By EngageBay
-   Located in United States
-   Founded in 2016

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