# Compare Braze vs Encharge 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare Braze and Encharge based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/155423-228178/Appboy-vs-Encharge

---

# Braze vs Encharge Features and Cost Comparison

Last updated March 13th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

BrazeEncharge2/4 selected

[Braze](https://www.capterra.com/p/155423/Appboy/)[4.7 (168)](https://www.capterra.com/p/155423/Appboy/reviews/)

[Encharge](https://www.capterra.com/p/228178/Encharge/)[4.9 (297)](https://www.capterra.com/p/228178/Encharge/reviews/)

[## Braze](https://www.capterra.com/p/155423/Appboy/)[4.7 (168)](https://www.capterra.com/p/155423/Appboy/reviews/)

Starting Price

Contact vendor

Value-for-Money

4.4

Functionality

4.6

Ease of Use

4.5

Customer Service

4.5

Reviews Sentiment

Based on [168 reviews](#user-reviews)

Positive

164

Neutral

3

Negative

1

[## Encharge](https://www.capterra.com/p/228178/Encharge/)[4.9 (297)](https://www.capterra.com/p/228178/Encharge/reviews/)

Starting Price

$49.00/month

Value-for-Money

4.8

Functionality

4.7

Ease of Use

4.8

Customer Service

4.8

Reviews Sentiment

Based on [297 reviews](#user-reviews)

Positive

293

Neutral

3

Negative

1

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## Send this comparison chart to my inbox

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## Summary

* * *

Key features rated by users

Features selected based on 5,690 reviews from marketing automation software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

65%Fit

Missing features

Feature ratings

Email Marketing

4.8

Marketing Automation

4.9

CRM

5.0

Lead Capture

NA

Customizable Branding

NA

72%Fit

Missing features

Feature ratings

Email Marketing

4.9

Marketing Automation

4.8

CRM

4.0

Lead Capture

NA

Customizable Branding

4.6

User satisfaction

User satisfaction

4.7

User reviews[168](https://www.capterra.com/p/155423/Appboy/reviews/)

Ease of use

4.5

Functionality

4.6

Value for money

4.4

Customer support

4.5

User satisfaction

4.9

User reviews[297](https://www.capterra.com/p/228178/Encharge/reviews/)

Ease of use

4.8

Functionality

4.7

Value for money

4.8

Customer support

4.8

Price starts from

Price starts from

\--

-   Free version
-   Free trial

Price starts from

$49Flat Rate, Per Month

-   Free version
-   Free trial

Best for

Best for

Braze is aimed at companies of various sizes who wish to optimize their customer relationships and strengthen customer loyalty with the help of the platform and its cross-channel campaigns.

Best for

Startups Digital businesses Digital content creators Marketers Agencies Digital services

## User reviews

Pros & cons

VR

Verified Reviewer

Marketing Automation Specialist

> "The new-age capabilities offered by braze such as intelligent timing, AI assistant for liquid, AI Copywriting assistant are the gamechanger."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6824453)

RM

Raghava M.

Business Analyst

> "The 2kb limit for the Content Card UI element is restrictive, especially when trying to include rich media or detailed messaging, which can..."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6860714)

CN

Courtney N.

Customer Service Representative

> "The ability to visualize customer journeys and orchestrate campaigns (Canvas etc.), which helps with planning, debugging, and optimizing over..."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___7007569)

CN

Courtney N.

Customer Service Representative

> "Some limitations or friction with custom event handling, identity management, or naming conventions. If your data isn’t clean or you don’t have..."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___7007569)

AB

Alex B.

Digital Marketing Automation Specialist

> "The user interface is clean and the use of different canvas and campaign tabs (like you have on an internet browser) is a great way at..."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6815002)

AB

Alex B.

Digital Marketing Automation Specialist

> "I do not like when trying to switch between canvas tabs, if you click on one to navigate to a different canvas too quickly after hitting 'save'..."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6815002)

Noga M.

VP, Marketing

> "Is a great solution for brands that have both a website and an app and want smart flows that send push notifications, in-apps, and emails to..."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6871614)

EC

Elizabeth C.

CRM Lead

> "some small bugs in the campaign/canvas search where it didn't retain the same page after i click to campaign and press back, the search logic..."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6706080)

AB

Alex B.

Digital Marketing Automation Specialist

> "Braze provides great flexibility in canvas settings and I like the ability to switch between drag and drop building to html building."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6815002)

CN

Courtney N.

Customer Service Representative

> "Sometimes managing many branching workflows, many segments, event taxonomies, etc., gets tedious."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___7007569)

AR

Angela R.

Lifecycle Marketing

> "Canvas journeys are able to support our complex subscription flows, creating and augmenting the SMS campaigns is also simple."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___7008635)

HJ

Holly J.

Senior Lifecycle Marketing Manager

> "Some of the tooling isn't the most intuitive, and not auto-saving or being able to restore previous versions is tough at times."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6839007)

VR

Verified Reviewer

Email Marketing

> "Users appreciate its user-friendly interface, intuitive Canvas tool for creating complex journeys, and robust personalization capabilities"

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6828109)

MO

Maggie O.

CRM and Email Marketing Specialist

> "The filters to view campaigns and canvases doesn't stay when I click into a campaign/canvas, I have to reset it each time"

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6582115)

RM

Raghava M.

Business Analyst

> "My overall experience with Braze has been decent. While the platform offers robust features for segmentation and personalization, certain..."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6860714)

JL

Jon L.

Lifecycle Marketing Manager

> "While key metrics are available in the dashboard, I am unable to generate more detailed reporting in realtime."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6789656)

AB

Alex B.

Digital Marketing Automation Specialist

> "The ability to test a canvas before setting live is also great, previous martech platforms I have used do not have this functionality."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6815002)

JO

Josh O.

Associate Manager, Lifecycle Marketing

> "One thing that has been challenging with Braze is the reporting structure/feature."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6829570)

RA

Robert A.

Digital Marketing And Loyalty Specialist

> "This gives us the freedom to choose the right partner for our business instead of only having 1-2 choices if we want to keep our systems..."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6823193)

SM

Sarah M.

Head of Loyalty and Engagement

> "Some teething issues with drag and drop modules eg."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6859264)

LS

Lauren S.

Director, Engagement Strategy

> "We were able to set up our platform and Braze to share data easily, allowing for seamless automation."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6840448)

VR

Verified Reviewer

Email Marketing

> "This can be particularly frustrating when creating multiple marketing campaigns"

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6828109)

JL

Johnna L.

Marketing Automation Manager

> "The ability to personalize journeys and messaging using Liquid and other tools is a great benefit."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6817740)

SE

Sally E.

Director of Marketing

> "I also wish it was easier to preview the list of users in a segment - you have to download the list of people in the audience for a reliable..."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___5001182)

BnB

Belén B.

Sr. CRM Manager

> "You can use it for simple campaigns, but you can also set up some interesting campaigns and journeys using webhooks and content blocks."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6638994)

VR

Verified Reviewer

Marketing Manager

> "A bit costly and high certification fees."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6814301)

RA

Robert A.

Digital Marketing And Loyalty Specialist

> "Some are small quality of life upgrades, but others are much more meaningful and enable us to really increase our marketing efforts."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6823193)

FC

Fabio C.

Software Engineer

> "The pricing model can also be a bit opaque and could potentially turn off small businesses or startups operating on a tight budget"

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___4823778)

AD

Akshada D.

email marketing

> "The Canvas feature is great for planning user journeys, and it works well with other tools."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6828122)

KO

Kate O.

Writer

> "I found Braze a little difficult to use at first and I didn't totally understand it."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6598290)

MC

Michael C.

Digital Content Manager

> "Braze has helped me streamline my weekend content to allow me to schedule things ahead of time when I am not in the office."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6775204)

MF

Miguel F.

Email Marketing Specialist

> "What I like least about Braze is the lack of an auto-save feature."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___5073403)

CN

Courtney N.

Customer Service Representative

> "Good support and resources: even powerful platforms can be under‑utilized if onboarding is difficult; Braze seems to put effort into helping..."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___7007569)

VR

Verified Reviewer

CRM Lead

> "Documentation is not enough at times, not up-to-date or hard to navigate."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___5056117)

KL

Katelyn L.

CRM Lead

> "It has enabled our CRM team to shift its focus from manual execution to more strategic, value-driven work."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___7002443)

TV

Thomas V.

Product Owner

> "The fact that you have a limited amount of data points is frustrating."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___4874067)

HJ

Holly J.

Senior Lifecycle Marketing Manager

> "The customer support and learning/training resources, how easy it makes it to target our users with personalized outreaches"

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6839007)

VK

Vivek K.

SDE

> "The pricing is bit high in the segment and for services its offering."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___5084702)

VR

Verified Reviewer

Sr. Product Delivery

> "I love how much automated functionality and personalization is available through out the different messaging capabilities."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6882272)

KL

Kirra L.

Marketing Director

> "It's also quite costly."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6711280)

JL

Johnna L.

Marketing Automation Manager

> "Braze is a fantastic platform with a user-friendly interface that doesn't lack the more complex features an advanced marketer needs in their..."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6817740)

AY

Andrii Y.

Email Marketing Specialist

> "I don't like some reporting and allowing creating it."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6062299)

VR

Verified Reviewer

Email Marketing

> "Intuitive user interface, ease of use, and powerful features, particularly its Canvas functionality for creating complex marketing journeys"

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6828109)

DR

Daniel R.

Email marketeer

> "Some features, like a dedicated preference center lack customizability thus making them useless in its current form."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___4694751)

AH

Arman H.

Senior Marketing Automation Executive

> "I love how intuitive and user-friendly Braze is—it makes it easy to build and launch campaigns quickly without needing heavy dev input."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6838825)

TV

Thomas V.

Product Owner

> "The quality of customer support is low."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___4874067)

AH

Arman H.

Senior Marketing Automation Executive

> "I really value how intuitive the UI is, particularly the Canvas builder and segmentation logic."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6838825)

Love L.

Systems Manager

> "An issue we have not had with setting up Custom SAML SSO connections for other apps."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___4785184)

MA

Marianna A.

Customer Success associate

> "The convenience of finding all customer information in an organized and clear way. "

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___7002674)

Love L.

Systems Manager

> "If you are using Google Workspace the Custom SAML integration is horrible."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___4785184)

CN

Courtney N.

Customer Service Representative

> "I'd recommend it to teams that have some technical support and are serious about creating personalized, multi-channel experiences at scale."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___7007569)

Martin M.

Project Manager

> "mistakes can happen."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6032325)

KT

Kerry T.

CRM Data Director

> "This helps when you have a large organization and local markets who have their own style, look, and feel."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6737302)

Ben C.

Digital Marketing Manager

> "Also, data tracking on some more complex campaigns can end up out of sync - ALWAYS verify conversion data with your own internal data and do..."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___2405968)

MM

Mary M.

Operations Officer

> "With it, we are able to send automated email campaigns to our customers and we can easily track and monitor our email marketing activities."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6035974)

VR

Verified Reviewer

Senior Growth manager

> "Even after the release, minor bugs popped up that we had to address for extra weeks."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___3363165)

DE

Daniel E.

Group Loyalty Manager

> "Most importantly our team loves using it, which is critical to getting buy-in, speed to market and fostering a genuine desire to innovate."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6715496)

Ben C.

Digital Marketing Manager

> "A purely “marketing” team would have a very hard time utilizing this without some support from their developers up front to get the “plumbing”..."

[See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___2405968)

[View Reviews](https://www.capterra.com/p/155423/Appboy/reviews/)

Jong Hyuk P.

Administrative Coordinator

> "I appreciate its ability to connect different flows and create complex automations, which allows for effective and sophisticated..."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___7052488)

SB

Sabre B.

Systems Strategist

> "That I can’t create appealing forms for the form page."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___7099855)

Jong Hyuk P.

Administrative Coordinator

> "It enables us to send unlimited emails to many subscribers and integrates with systems like Pavly and Google Form."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___7052488)

D

Dubravko Ž.

CEO

> "Also, the lack of native A/B testing within the flow builder limits direct experimentation unless you create workaround branches."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___6843375)

Jong Hyuk P.

Administrative Coordinator

> "Its drag-and-drop builder simplifies email design, eliminating the need for coding, saving us time and resources."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___7052488)

Joe M.

Founder

> "Contact management is the only part of the Encharge experience which can feel a little clunky at times."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___6869335)

VR

Verified Reviewer

sales

> "Overall, Encharge is a capable marketing automation tool that offers flexibility and control. Once you get past the learning..."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___7077389)

Yash P.

Founder

> "Things I didn't like is the lack of Newer payment API integrations, as well as newer trendy tools that people are using."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___6794480)

Jong Hyuk P.

Administrative Coordinator

> "This feature is a game-changer because it eliminates the need for coding emails, which can often be a time-consuming and..."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___7052488)

DP

David P.

Teacher

> "The interface can be a bit slow to load at times, especially when you have several active flows."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___6789089)

MR

Michelle R.

Crafter

> "I use it to follow up with customers, onboard new subscribers, and promote products and classes and it’s helped increase my..."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___6808262)

VR

Verified Reviewer

Academic Dean

> "I still can’t get one of my domains recognized, and that’s a basic thing I expected to have resolved."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___7013947)

Jeremy B.

Owner Founder

> "Instead of needing third-party integrations, I can spin up a branded form in minutes, connect it to any automation, and start..."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___7034991)

GA

Geeno A.

Allround creative

> "The easy interface makes it easy not to like the platform"

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___6832257)

AM

Annemarie M.

Owner

> "I came from tools where I constantly felt limited in tracking and personalization, and Encharge finally gives me everything I need..."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___7054340)

VR

Verified Reviewer

Academic Dean

> "That said, the onboarding wasn’t smooth."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___7013947)

Jeremy B.

Owner Founder

> "What sets it apart is how effortless it makes connecting forms, automations, and behavior-based email sequences — all without the..."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___7034991)

Andrey K.

Marketing

> "The true reason they disabled it is because they sold a lifetime deal on Appsumo, so these clients are just causing them..."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___3644825)

Jong Hyuk P.

Administrative Coordinator

> "Encharge also allows automation through complex flows, and supports A/B email testing."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___7052488)

Sergey Z.

CEO

> "The premium features like Segment Integration, Salesforce Integration, Event-Based Segments, Transactional Emails, are missing."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___2850438)

D

Dubravko Ž.

CEO

> "Instead, we’ve built an end-to-end system that sends welcome messages, check-ins, reminders, and post-program follow-ups all..."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___6843375)

Santiago R.

Inbuond Leader

> "We were very frustrated with the lack of a native form builder inside the software, we have to go to an external app to connect..."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___2856103)

Jong Hyuk P.

Administrative Coordinator

> "Encharge serves as a comprehensive solution by enabling everything to be done within a single system."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___7052488)

VR

Verified Reviewer

Marketing & Metrics Specialist

> "Ad the answers from customer services are vague and problems are not solved."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___4476685)

VR

Verified Reviewer

CEO

> "When I evaluate a tech platform, I’m looking for more than features; I want flow, intuitive working, ease and efficiency."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___7081929)

VR

Verified Reviewer

Founder

> "So far, there isn't a native Woocommerce integration so far, meaning I have to rely on expensive third-party tools to get the..."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___2854741)

D

Dubravko Ž.

CEO

> "Integrating with Google Sheets and others works smoothly, and the behavioral triggers help us create dynamic and personalized..."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___6843375)

Andrey K.

Marketing

> "The company disabled my account and said I broke their terms of service."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___3644825)

DN

Danica N.

Founder

> "I especially love the built-in A/B testing feature, which helps me optimize my messaging and subject lines for better engagement."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___6797223)

VR

Verified Reviewer

Marketing Lead

> "It also takes a lot of work to set up segmentations and sequences, especially when tracking visitors/users behaviors."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___2915023)

TP

Terri P.

Coach

> "I also really appreciate being able to send emails based on the reader’s time zone without having to upgrade my plan (something..."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___6829429)

Sergey Z.

CEO

> "Importing from your existing email marketing provider can be a headache as tags can't be programmatically added in the CSV. Or am..."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___2850438)

Joe M.

Founder

> "Encharge is a powerful, clean, and focused on automations that actually supports product-led growth and SaaS funnels."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___6869335)

VR

Verified Reviewer

Senior Creative Designer

> "The explanation for my poor attendance at my activities was a lack of hype and excitement leading up to the event until everyone..."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___2845240)

MR

Michelle R.

Crafter

> "As someone who juggles crafting, product sales, and online classes, I appreciate how easy it is to create personalized email flows..."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___6808262)

VR

Verified Reviewer

Digital Marketing Specialist

> "The lack of native integrations with other tools has been a bit difficult for me to get going in some things."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___2868910)

Jeremy B.

Owner Founder

> "I’ve used nearly every automation and email tool out there, from Mailchimp to ActiveCampaign, and nothing has been as intuitive..."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___7034991)

Andrey K.

Marketing

> "No integrity from Encharge's team what so ever."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___3644825)

VR

Verified Reviewer

CEO

> "The standout feature for me is the visual flow builder."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___7079898)

VR

Verified Reviewer

Digital Marketing Specialist

> "I don't like that I can't actually build landing pages in the email software. "

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___2868910)

AD

Alex D.

CEO

> "I was happy to discover that all other tools I'm using for my business were possible to connect to Encharge quite easily."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___7062294)

Gabriel G.

CEO

> "That it does not integrate with FB Lead Ads only audiences"

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___3053093)

VR

Verified Reviewer

Academic Dean

> "The automation flows are intuitive, the segmentation is solid, and the integrations give you plenty of flexibility."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___7013947)

AK

Alexander K.

CEO

> "The fact that the website tracking totally does not work"

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___3230903)

AD

Alex D.

CEO

> "There's an easy to use tagging system, you can build easy or more complicated flows, depending on your needs."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___7062294)

MS

Mario S.

Director

> "I guess too many functionalities can make the tool a bit overwhelming."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___2941751)

Daniel K. B.

Owner Operator

> "I had a friend suggest a different scheduling program, but after getting to know this program (it only took a couple hours), I'm..."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___7062765)

ICO

Ivan Camilo O.

CEO

> "They allow you to move the contacts you don't need to archive, but sometimes you don't want to see them anymore and you just want..."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___2830494)

Mario S.

CEO

> "Encharge helped me centralize my email marketing and reduced the need for multiple tools."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___7012610)

Juliette S.

Visibility Strategist

> "My email marketing is more about nurturing than sales and having to pay huge fees without direct ROI is what ActiveCampaign has..."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___2820495)

MlR

Mjølner R.

Solopreneur

> "I am really looking forward to using it more and will be making it my primary mode of sending emails as soon as I’ve moved all my..."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___6811740)

Juliette S.

Visibility Strategist

> "I have been a loyal ActiveCampaign user for years, but it has become very expensive if you really want to grow your audience, plus..."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___2820495)

Jeremy B.

Owner Founder

> "It gives you true control of your automations and makes email marketing something you can actually enjoy again."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___7034991)

Tyson B.

Director

> "Unable to auto-map/add tags using the CSV import at the moment"

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___2782064)

Mario S.

CEO

> "I managed to connect my website sign-ups to email sequences without needing any technical skills."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___7012610)

Tiger S.

Owner

> "I can't really search for things, I have to scroll for things when building emails and automation."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___2786360)

DN

Danica N.

Founder

> "I really needed to up my game when it comes to emails (for sales, newsletters, etc.) and Encharge is the perfect tool to make this..."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___6797223)

RC

Renato C.

Content Creator

> "Also broadcasting speed needs to improve as I find it a bit slow broadcasting even with only to subscribers."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___2790705)

JV

Josef V.

Owner

> "I’ve been using Encharge for several months and it’s now my go-to tool for email marketing automation."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___6832202)

SB

Sanjeev B.

Director

> "They are missing some ecommerce integrations and they don't have Thrive Leads integration YET."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___2807184)

VR

Verified Reviewer

Founder

> "I didn’t have to deal with a steep learning curve, and I moved all my automations over from Kit in less than hour."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___7011208)

Selle E.

CEO

> "No e-commerce integrations currently and it lacks some automation functionality"

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___2823461)

SB

Sabre B.

Systems Strategist

> "As a systems strategist who loves automations, and seeing the data."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___7099855)

VR

Verified Reviewer

Writer

> "There is (currently) no sign-up form for new users, so they have to be added manually."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___2821590)

Eddy C.

Buisness owner

> "Customer service is fast and super helpfull as and when needed."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___7079985)

Omær B.

CEO

> "I will replace the current email marketing tool I have which is very expensive and has too many features I don't use."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___2787608)

WG

Wojciech G.

Kursy online

> "Support has also been responsive whenever I had questions, which is a big plus."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___7075209)

WS

William S.

owner

> "I do use some less than popular softwares and I noticed that this software doesn't integrate with them but then again neither do..."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___2790360)

AM

Annemarie M.

Owner

> "What I like most about Encharge is how intuitive the entire platform feels."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___7054340)

VR

Verified Reviewer

Owner

> "No WooCommerce integration and integrations overall are lacking a bit."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___2827726)

MR

Michelle R.

Crafter

> "It’s user-friendly, reliable, and powerful enough to handle advanced automations without the learning curve you get with other..."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___6808262)

CS

Calvin S.

Research

> "Lack of embedded surveys in newsletters"

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___2836858)

TP

Terri P.

Coach

> "Folders are a game-changer for organisation."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___6829429)

CJ S.

Digital Marketing Consultant

> "Overall, I find that the host of features that Encharge provides would cost you a lot more elsewhere."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___2807965)

Sara V.

Teacher and Consultant

> "The statistics are very easy to read with many useful information."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___7073391)

JD

Jeroen D.

CEO

> "I'm missing some e-commerce integrations."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___2803070)

TP

Terri P.

Coach

> "The interface is much cleaner and more user-friendly than ActiveCampaign."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___6829429)

DV

Darshan V.

CTO

> "it reduce customer support ticket"

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___2835112)

DP

David P.

Teacher

> "I started with the free trial and ended up subscribing because it genuinely made my marketing workflow easier."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___6789089)

FW

Fabian W.

Marketer

> "A few little features are still missing but nothing crucial."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___2783851)

[View Reviews](https://www.capterra.com/p/228178/Encharge/reviews/)

## User interface

[Braze](https://www.capterra.com/p/155423/Appboy/)

4.70 (168)

[Encharge](https://www.capterra.com/p/228178/Encharge/)

4.90 (297)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

A/B Testing

207

Important

Activity Dashboard

150

Important

AI Copilot

120

Important

Braze

21/44

-   A/B Testing
-   Activity Dashboard
-   AI Copilot
-   API
-   Campaign Analytics
-   Campaign Management
-   Conversion Tracking
-   CRM
-   Customizable Branding
-   Customizable CTAs
-   Customizable Forms
-   Data Import/Export
-   Drag & Drop
-   Drip Campaigns
-   Dynamic Content
-   Email Marketing
-   Email Tracking
-   Engagement Tracking
-   Event Triggered Actions
-   Generative AI
-   Landing Pages/Web Forms
-   Lead Capture
-   Lead Generation
-   Lead Management
-   Lead Qualification
-   Marketing Automation
-   Marketing Calendar
-   Mobile Access
-   Multi-Campaign
-   Multi-Channel Communication
-   Multi-Channel Marketing
-   Multivariate Testing
-   Real-Time Data
-   ROI Tracking
-   Sales Analytics
-   Search Marketing
-   Segmentation
-   SMS Marketing
-   Social Marketing
-   Template Management
-   Third-Party Integrations
-   Visual Analytics
-   Website Visitor Tracking
-   Workflow Management

[See all features](https://www.capterra.com/p/155423/Appboy/#features)

Encharge

Top features

29/44

-   A/B Testing
-   Activity Dashboard
-   AI Copilot
-   API
-   Campaign Analytics
-   Campaign Management
-   Conversion Tracking
-   CRM
-   Customizable Branding
-   Customizable CTAs
-   Customizable Forms
-   Data Import/Export
-   Drag & Drop
-   Drip Campaigns
-   Dynamic Content
-   Email Marketing
-   Email Tracking
-   Engagement Tracking
-   Event Triggered Actions
-   Generative AI
-   Landing Pages/Web Forms
-   Lead Capture
-   Lead Generation
-   Lead Management
-   Lead Qualification
-   Marketing Automation
-   Marketing Calendar
-   Mobile Access
-   Multi-Campaign
-   Multi-Channel Communication
-   Multi-Channel Marketing
-   Multivariate Testing
-   Real-Time Data
-   ROI Tracking
-   Sales Analytics
-   Search Marketing
-   Segmentation
-   SMS Marketing
-   Social Marketing
-   Template Management
-   Third-Party Integrations
-   Visual Analytics
-   Website Visitor Tracking
-   Workflow Management

[See all features](https://www.capterra.com/p/228178/Encharge/#features)

### Recognition

Braze is recognized as a top-rated tool in 2 Capterra Shortlist reports

Encharge is recognized as a top-rated tool in 1 Capterra Shortlist reports

Best Value Marketing AutomationSoftware (2026) 

### Deployment & support

Braze

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Encharge

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Braze

-   By Braze
-   Located in United States
-   Founded in 2011

Encharge

-   By Encharge
-   Located in Bulgaria
-   Founded in

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