# Compare Braze vs Zoho Campaigns 2026 | Capterra > Unsure of what to choose? Check Capterra to compare Braze and Zoho Campaigns based on pricing, features, product details, and verified reviews. Source: https://www.capterra.com/compare/155423-253223/Appboy-vs-Zoho-Campaigns --- # Braze vs Zoho Campaigns Features and Cost Comparison Last updated May 13th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: BrazeZoho Campaigns2/4 selected [Braze](https://www.capterra.com/p/155423/Appboy/)[4.7 (168)](https://www.capterra.com/p/155423/Appboy/reviews/) [Zoho Campaigns](https://www.capterra.com/p/253223/Zoho-Campaigns/)[4.3 (315)](https://www.capterra.com/p/253223/Zoho-Campaigns/reviews/) [## Braze](https://www.capterra.com/p/155423/Appboy/)[4.7 (168)](https://www.capterra.com/p/155423/Appboy/reviews/) Starting Price Contact vendor Value-for-Money 4.4 Functionality 4.6 Ease of Use 4.5 Customer Service 4.5 Reviews Sentiment Based on [168 reviews](#user-reviews) Positive 164 Neutral 3 Negative 1 [## Zoho Campaigns](https://www.capterra.com/p/253223/Zoho-Campaigns/)[4.3 (315)](https://www.capterra.com/p/253223/Zoho-Campaigns/reviews/) Starting Price €4.00/month Value-for-Money 4.4 Functionality 4.2 Ease of Use 4.2 Customer Service 4.3 Reviews Sentiment Based on [315 reviews](#user-reviews) Positive 269 Neutral 32 Negative 14 ## Not a match? 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What’s your intended use case? ## Summary * * * Key features rated by users Features selected based on 14,179 reviews from email marketing software users. about the Fit Score methodology. Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology \--%Fit Missing features Not enough reviews Feature ratings Email Campaign Management 4.6 Campaign Scheduling \-- Newsletter Management NA Email Tracking NA Customizable Branding NA \--%Fit Missing features Not enough reviews Feature ratings Email Campaign Management 4.7 Campaign Scheduling 4.8 Newsletter Management NA Email Tracking \-- Customizable Branding NA User satisfaction User satisfaction 4.7 User reviews[168](https://www.capterra.com/p/155423/Appboy/reviews/) Ease of use 4.5 Functionality 4.6 Value for money 4.4 Customer support 4.5 User satisfaction 4.3 User reviews[315](https://www.capterra.com/p/253223/Zoho-Campaigns/reviews/) Ease of use 4.2 Functionality 4.2 Value for money 4.4 Customer support 4.3 Price starts from Price starts from \-- - Free version - Free trial Price starts from €4Flat Rate, Per Month - Free version - Free trial Best for Best for Braze is aimed at companies of various sizes who wish to optimize their customer relationships and strengthen customer loyalty with the help of the platform and its cross-channel campaigns. Best for Email and SMS marketing software that is ideal for small, medium, and large business platforms across the world. Manage your leads and contacts with this software to drive sales. ## User reviews Pros & cons VR Verified Reviewer Marketing Automation Specialist > "The new-age capabilities offered by braze such as intelligent timing, AI assistant for liquid, AI Copywriting assistant are the gamechanger." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6824453) RM Raghava M. Business Analyst > "The 2kb limit for the Content Card UI element is restrictive, especially when trying to include rich media or detailed messaging, which can..." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6860714) CN Courtney N. Customer Service Representative > "The ability to visualize customer journeys and orchestrate campaigns (Canvas etc.), which helps with planning, debugging, and optimizing over..." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___7007569) CN Courtney N. Customer Service Representative > "Some limitations or friction with custom event handling, identity management, or naming conventions. If your data isn’t clean or you don’t have..." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___7007569) AB Alex B. Digital Marketing Automation Specialist > "The user interface is clean and the use of different canvas and campaign tabs (like you have on an internet browser) is a great way at..." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6815002) AB Alex B. Digital Marketing Automation Specialist > "I do not like when trying to switch between canvas tabs, if you click on one to navigate to a different canvas too quickly after hitting 'save'..." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6815002) Noga M. VP, Marketing > "Is a great solution for brands that have both a website and an app and want smart flows that send push notifications, in-apps, and emails to..." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6871614) EC Elizabeth C. CRM Lead > "some small bugs in the campaign/canvas search where it didn't retain the same page after i click to campaign and press back, the search logic..." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6706080) AB Alex B. Digital Marketing Automation Specialist > "Braze provides great flexibility in canvas settings and I like the ability to switch between drag and drop building to html building." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6815002) CN Courtney N. Customer Service Representative > "Sometimes managing many branching workflows, many segments, event taxonomies, etc., gets tedious." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___7007569) AR Angela R. Lifecycle Marketing > "Canvas journeys are able to support our complex subscription flows, creating and augmenting the SMS campaigns is also simple." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___7008635) HJ Holly J. Senior Lifecycle Marketing Manager > "Some of the tooling isn't the most intuitive, and not auto-saving or being able to restore previous versions is tough at times." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6839007) VR Verified Reviewer Email Marketing > "Users appreciate its user-friendly interface, intuitive Canvas tool for creating complex journeys, and robust personalization capabilities" [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6828109) MO Maggie O. CRM and Email Marketing Specialist > "The filters to view campaigns and canvases doesn't stay when I click into a campaign/canvas, I have to reset it each time" [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6582115) RM Raghava M. Business Analyst > "My overall experience with Braze has been decent. While the platform offers robust features for segmentation and personalization, certain..." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6860714) JL Jon L. Lifecycle Marketing Manager > "While key metrics are available in the dashboard, I am unable to generate more detailed reporting in realtime." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6789656) AB Alex B. Digital Marketing Automation Specialist > "The ability to test a canvas before setting live is also great, previous martech platforms I have used do not have this functionality." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6815002) JO Josh O. Associate Manager, Lifecycle Marketing > "One thing that has been challenging with Braze is the reporting structure/feature." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6829570) RA Robert A. Digital Marketing And Loyalty Specialist > "This gives us the freedom to choose the right partner for our business instead of only having 1-2 choices if we want to keep our systems..." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6823193) SM Sarah M. Head of Loyalty and Engagement > "Some teething issues with drag and drop modules eg." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6859264) LS Lauren S. Director, Engagement Strategy > "We were able to set up our platform and Braze to share data easily, allowing for seamless automation." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6840448) VR Verified Reviewer Email Marketing > "This can be particularly frustrating when creating multiple marketing campaigns" [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6828109) JL Johnna L. Marketing Automation Manager > "The ability to personalize journeys and messaging using Liquid and other tools is a great benefit." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6817740) SE Sally E. Director of Marketing > "I also wish it was easier to preview the list of users in a segment - you have to download the list of people in the audience for a reliable..." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___5001182) BnB Belén B. Sr. CRM Manager > "You can use it for simple campaigns, but you can also set up some interesting campaigns and journeys using webhooks and content blocks." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6638994) VR Verified Reviewer Marketing Manager > "A bit costly and high certification fees." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6814301) RA Robert A. Digital Marketing And Loyalty Specialist > "Some are small quality of life upgrades, but others are much more meaningful and enable us to really increase our marketing efforts." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6823193) FC Fabio C. Software Engineer > "The pricing model can also be a bit opaque and could potentially turn off small businesses or startups operating on a tight budget" [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___4823778) AD Akshada D. email marketing > "The Canvas feature is great for planning user journeys, and it works well with other tools." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6828122) KO Kate O. Writer > "I found Braze a little difficult to use at first and I didn't totally understand it." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6598290) MC Michael C. Digital Content Manager > "Braze has helped me streamline my weekend content to allow me to schedule things ahead of time when I am not in the office." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6775204) MF Miguel F. Email Marketing Specialist > "What I like least about Braze is the lack of an auto-save feature." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___5073403) CN Courtney N. Customer Service Representative > "Good support and resources: even powerful platforms can be under‑utilized if onboarding is difficult; Braze seems to put effort into helping..." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___7007569) VR Verified Reviewer CRM Lead > "Documentation is not enough at times, not up-to-date or hard to navigate." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___5056117) KL Katelyn L. CRM Lead > "It has enabled our CRM team to shift its focus from manual execution to more strategic, value-driven work." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___7002443) TV Thomas V. Product Owner > "The fact that you have a limited amount of data points is frustrating." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___4874067) HJ Holly J. Senior Lifecycle Marketing Manager > "The customer support and learning/training resources, how easy it makes it to target our users with personalized outreaches" [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6839007) VK Vivek K. SDE > "The pricing is bit high in the segment and for services its offering." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___5084702) VR Verified Reviewer Sr. Product Delivery > "I love how much automated functionality and personalization is available through out the different messaging capabilities." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6882272) KL Kirra L. Marketing Director > "It's also quite costly." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6711280) JL Johnna L. Marketing Automation Manager > "Braze is a fantastic platform with a user-friendly interface that doesn't lack the more complex features an advanced marketer needs in their..." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6817740) AY Andrii Y. Email Marketing Specialist > "I don't like some reporting and allowing creating it." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6062299) VR Verified Reviewer Email Marketing > "Intuitive user interface, ease of use, and powerful features, particularly its Canvas functionality for creating complex marketing journeys" [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6828109) DR Daniel R. Email marketeer > "Some features, like a dedicated preference center lack customizability thus making them useless in its current form." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___4694751) AH Arman H. Senior Marketing Automation Executive > "I love how intuitive and user-friendly Braze is—it makes it easy to build and launch campaigns quickly without needing heavy dev input." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6838825) TV Thomas V. Product Owner > "The quality of customer support is low." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___4874067) AH Arman H. Senior Marketing Automation Executive > "I really value how intuitive the UI is, particularly the Canvas builder and segmentation logic." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6838825) Love L. Systems Manager > "An issue we have not had with setting up Custom SAML SSO connections for other apps." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___4785184) MA Marianna A. Customer Success associate > "The convenience of finding all customer information in an organized and clear way. " [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___7002674) Love L. Systems Manager > "If you are using Google Workspace the Custom SAML integration is horrible." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___4785184) CN Courtney N. Customer Service Representative > "I'd recommend it to teams that have some technical support and are serious about creating personalized, multi-channel experiences at scale." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___7007569) Martin M. Project Manager > "mistakes can happen." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6032325) KT Kerry T. CRM Data Director > "This helps when you have a large organization and local markets who have their own style, look, and feel." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6737302) Ben C. Digital Marketing Manager > "Also, data tracking on some more complex campaigns can end up out of sync - ALWAYS verify conversion data with your own internal data and do..." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___2405968) MM Mary M. Operations Officer > "With it, we are able to send automated email campaigns to our customers and we can easily track and monitor our email marketing activities." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6035974) VR Verified Reviewer Senior Growth manager > "Even after the release, minor bugs popped up that we had to address for extra weeks." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___3363165) DE Daniel E. Group Loyalty Manager > "Most importantly our team loves using it, which is critical to getting buy-in, speed to market and fostering a genuine desire to innovate." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___6715496) Ben C. Digital Marketing Manager > "A purely “marketing” team would have a very hard time utilizing this without some support from their developers up front to get the “plumbing”..." [See full review](https://www.capterra.com/p/155423/Appboy/#Capterra___2405968) [View Reviews](https://www.capterra.com/p/155423/Appboy/reviews/) MM Michele M. Team Coordinator > "Zoho Campaigns facilitates a drag-and-drop editor that streamlines the entire process of creating and customizing marketing..." [See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___6878345) RR Richard R. IT Support Manager > "at times, emails fail for no reason, this could be down to the integration within Zoho/emails we have imported and not..." [See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___6835121) Anurag S. administrative assistant > "zoho campaigns gives a outstanding email marketing.its provides full tracking reporting improve engagement.zoho already well..." [See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___6698149) RR Richard R. IT Support Manager > "Some elements of the workflows are overly complex and have posed initial challenges to overcome, which should have been..." [See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___6835121) IRA Imogen R. A. Digital Marketing Specialist > "We were able to run multiple client campaigns using one platform instead of different ones, which helped us to keep..." [See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___6806800) AA Adegboyega A. Ticketing Agent > "Unfortunately, Zoho Campaigns doesn’t offer website builder and landing pages creation tools." [See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___6394318) AB Amos B. Principal IT Officer > "I like the easier integration of the Zoho campaigns with social media tools and the email to ease marketing on social media..." [See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___6438335) RR Richard R. IT Support Manager > "We are alsos suffering with high bounce rates, still looking into this one." [See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___6835121) MM Marco M. IT Manager > "Zoho campaigns software has enabled us to efficiently handle email marketing automation with alot of ease." [See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___6633394) CBK Charles Boampong K. Calbert Professional Institute > "I find the pricing structure of Zoho Campaigns to be complex, and cost can increase based on factors such as the number of..." [See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___6041130) TQ Tyler Q. Director of Business Development > "We switched from Mailchimp to Zoho Campaigns for integration with our Zoho CRM and cost savings, and after a bit of a..." [See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___6510244) JS Jacob S. BD Director > "fit for nothing why they are sitting in their table and asking for more salary.." [See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___6321877) OM Omar M. Healthcare Recruiter > "What I liked more about Zoho campaigns was its capability to send out email blasts, and bypass email filters." [See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___6580994) SD Sharif D. Inventory analyst > "Customer support sometimes is too slow to respond to questions on time, and, interface needs s improvement" [See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___4968545) TQ Tyler Q. Director of Business Development > "Once set up the automation and workflow setup has been a huge time saver and has improved our overall engagement with..." [See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___6510244) Edward N. Affiliate Marketing Specialist > "Its limited customization and integration options may be a drawback for some businesses, and its pricing structure may not be..." [See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___4595463) RT Ronald T. Transport Manager > "Zoho campaigns is integrated with many zoho app such as zoho survey which is used to asses businesses productive and this..." [See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___5075403) NV Nikita V. Marketing Manager CRM > "It is not reliable in formatting, deliverability, reporting." [See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___6038471) SL Siraj L. Master Franchisee > "What I like most about Zoho Campaigns is its comprehensive and user-friendly platform, enabling seamless management of email..." [See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___6000284) NP Natalie P. Director of Customer Success > "The system can be a bit slow when editing." [See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___5032043) VR Verified Reviewer Lead > "The live support option makes understanding technical issues, bugs or user error a lot more simple." [See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___6771906) John S. Social Media Consultant > "May not be as feature-rich as some other email marketing solutions on the market. While the platform offers a range of..." [See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___4601896) VR Verified Reviewer Managing Director > "The direct integration with Zoho CRM, TrainerCentral and other tools of the Zoho cosmos is great." [See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___6508887) VR Verified Reviewer Co-Founder > "One time, I had to use Zapier to connect two Zoho products just because the data transfer between the two was not possible." [See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___4293059) SD Sharif D. Inventory analyst > "It has templates that we can use to customize and create good looking marketing materials like emails and social media content" [See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___4968545) Mansi M. Software Engineer > "I did not like that their customer support was a little slow in responding to my queries. But, they replied and helped me..." [See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___4415498) CBK Charles Boampong K. Calbert Professional Institute > "The integration with Zoho CRM provides cohesive environment for managing customer data and executing targeted campaigns." [See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___6041130) Leonardo M. CMO > "UI needs an overhaul, you spend a lot of times trying to navigate the interface - you loose interest to use the program" [See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___3796164) AC Ania C. Assistant manager and logistics > "I like the fact that it allowed me to integrate the Zoho software with our Social Media platforms, it is very affordable and..." [See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___6594503) VR Verified Reviewer Business Operations Analyst > "That being said, I did find the design options to be limited and the price to be a bit higher than some of its competitors." [See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___4602905) KE Kule E. Mechanical controller and software engineer > "I use zoho campaigns for Sms marketing and it gives the best outcome because Sms message easily reaches to anyone in the..." [See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___5060199) Prem P. Freelancer > "Email template editing with html format is a bit tough" [See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___4014411) AA Adegboyega A. Ticketing Agent > "Finally, it has a robust backend integration capability." [See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___6394318) Reunaldo P. Senior Data Analyst > "Furthermore, the analytics and reporting features were not as robust as I would have liked." [See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___4606071) CD Chourouk D. Marketing Manager > "Zoho Campaigns is a remarkable tool fir email marketing." [See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___6869138) Anmol A. Digital Marketing Manager > "Contact import in zoho campaigns is a mess." [See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___3574032) EO Esther O. Head Operations and Sales > "Zoho Campaigns enables me to schedule and send mass messages to customers in real-time." [See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___6281459) DU Diomedes U. Fitoterapeuta > "I really don´t like very mucho the way that youtube videos are showing in the email." [See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___4778501) TQ Tyler Q. Director of Business Development > "Once you get to know how the interface works is very easy to use for creating and managing our email campaigns." [See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___6510244) BS Balaji S. Associate Manager - Program Management > "Sometime, the platform runs slow." [See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___3608985) EM Elia M. Content marketing intern > "Zoho campaign is easy to use to generate message and campaigns for clients." [See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___6644146) BS Balaji S. Associate Manager - Program Management > "It's really pain to manage when it perform very slow." [See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___3608985) LM Laura M. Administrative Manager > "It was user friendly in terms of setting up and I liked that I could download the campaign to a pdf" [See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___6629967) TK Tyag K. Ceo > "The content development for email templates is very basic in Zoho campaigns." [See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___3510893) KV Kevin V. Product manager > "The other good thing is it integrates with our Zoho CRM and we can track a lot of parameters." [See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___6031298) FS Fernando S. CMO > "Is difficult to explain." [See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___4718820) VR Verified Reviewer Managing Director > "Especially as it is so tightly integrated with other Zoho apps." [See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___6508887) MS Mario S. Finanzwirt > "First it’s not easy to get into it." [See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___4756478) Delly S. Telemarketer > "Getting down to the nitty-gritty of ZohoCampaigns, It's a great tool that provides limitless possibilities for email..." [See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___6146150) JE JJ E. Marketing Strategist > "Changing a font color for an HTML email doesn't work." [See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___2293300) CS Connor S. Brokerage Operations Associate > "Zoho Campaigns is easy to use for those who are new to building email campaigns." [See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___6537748) JE JJ E. Marketing Strategist > "Their simple condition filter in their workflow component didn't work originally." [See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___2293300) AC Ania C. Assistant manager and logistics > "Once I was able to set up the CRM it all worked fine, it's a great price for the value." [See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___6594503) DR Derek R. Web Developer > "There are occasional times when the workflows fail to run properly, and this causes me MAJOR headaches." [See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___2584905) BB Bharat B. CoFounder > "All features like contact management, campaign management and engagement monitoring all are great." [See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___5067702) VR Verified Reviewer Digital Marketing Director > "This isn't helpful at all and is a huge drawback for me while using Zoho Campaigns." [See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#GetApp___2607419) Marianela F. Water Treatment and Environmental Management Consultant > "Zoho Campaigns makes it possible for us to launch entire marketing campaigns with a couple of clicks and without having to..." [See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___4241580) VR Verified Reviewer Account Manager > "Their support was a little slow in replying to queries." [See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___2740394) [View Reviews](https://www.capterra.com/p/253223/Zoho-Campaigns/reviews/) ## User interface [Braze](https://www.capterra.com/p/155423/Appboy/) 4.70 (168) [Zoho Campaigns](https://www.capterra.com/p/253223/Zoho-Campaigns/) 4.29 (315) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Do these products fit your needs? Prioritize real-user-identified key features according to your needs to find your best fit. \--% Fit vs \--% Fit A/B Testing 207 Important Activity Dashboard 150 Important AI Copilot 120 Important Braze 27/45 - A/B Testing - Activity Dashboard - AI Copilot - API - Autoresponders - Campaign Analytics - Campaign Scheduling - CAN-SPAM Compliance - Click Tracking - Contact Management - Customer Journey Mapping - Customer Segmentation - Customer Surveys - Customizable Branding - Customizable CTAs - Customizable Fields - Drip Campaigns - Dynamic Content - Email Campaign Management - Email Sequences - Email Tracking - Engagement Tracking - Event Triggered Actions - GDPR Compliance - Generative AI - HTML Editor - Image Library - Landing Pages/Web Forms - Lead Capture - List Management - Mobile Optimization - Multi-Channel Marketing - Multi-Language - Newsletter Management - Personalization - Preview Functionality - Process/Workflow Automation - Product Recommendations - Real-Time Analytics - Reporting/Analytics - ROI Tracking - Subscriber Management - Template Management - Third-Party Integrations - WYSIWYG Editor [See all features](https://www.capterra.com/p/155423/Appboy/#features) Zoho Campaigns Top features 31/45 - A/B Testing - Activity Dashboard - AI Copilot - API - Autoresponders - Campaign Analytics - Campaign Scheduling - CAN-SPAM Compliance - Click Tracking - Contact Management - Customer Journey Mapping - Customer Segmentation - Customer Surveys - Customizable Branding - Customizable CTAs - Customizable Fields - Drip Campaigns - Dynamic Content - Email Campaign Management - Email Sequences - Email Tracking - Engagement Tracking - Event Triggered Actions - GDPR Compliance - Generative AI - HTML Editor - Image Library - Landing Pages/Web Forms - Lead Capture - List Management - Mobile Optimization - Multi-Channel Marketing - Multi-Language - Newsletter Management - Personalization - Preview Functionality - Process/Workflow Automation - Product Recommendations - Real-Time Analytics - Reporting/Analytics - ROI Tracking - Subscriber Management - Template Management - Third-Party Integrations - WYSIWYG Editor [See all features](https://www.capterra.com/p/253223/Zoho-Campaigns/#features) ### Recognition Braze is recognized as a top-rated tool in 2 Capterra Shortlist reports Zoho Campaigns is recognized as a top-rated tool in 4 Capterra Shortlist reports Best Value Email MarketingSoftware (2024)  ### Deployment & support Braze Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Zoho Campaigns Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details Braze - By Braze - Located in United States - Founded in 2011 Zoho Campaigns - By Zoho - Located in United States - Founded in 1996 ## Popular Comparisons [Braze](https://www.capterra.com/p/155423/Appboy/)[4.70 (168)](https://www.capterra.com/p/155423/Appboy/reviews/) vs [Brevo](https://www.capterra.com/p/132996/brevo/)[4.62 (3,439)](https://www.capterra.com/p/132996/brevo/reviews/) Contact vendor for pricing Price $9/month 4.6 Features 4.5 4.5 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/132996-155423/brevo-vs-Appboy) [Zoho Campaigns](https://www.capterra.com/p/253223/Zoho-Campaigns/)[4.29 (315)](https://www.capterra.com/p/253223/Zoho-Campaigns/reviews/) vs [Brevo](https://www.capterra.com/p/132996/brevo/)[4.62 (3,439)](https://www.capterra.com/p/132996/brevo/reviews/) €4/month Price $9/month 4.2 Features 4.5 4.2 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/132996-253223/brevo-vs-Zoho-Campaigns) [Braze](https://www.capterra.com/p/155423/Appboy/)[4.70 (168)](https://www.capterra.com/p/155423/Appboy/reviews/) vs [Gmail](https://www.capterra.com/p/202338/Gmail/)[4.81 (13,397)](https://www.capterra.com/p/202338/Gmail/reviews/) Contact vendor for pricing Price $0 4.6 Features 4.7 4.5 Ease of Use 4.8 [View full comparison](https://www.capterra.com/compare/155423-202338/Appboy-vs-Gmail) [Zoho Campaigns](https://www.capterra.com/p/253223/Zoho-Campaigns/)[4.29 (315)](https://www.capterra.com/p/253223/Zoho-Campaigns/reviews/) vs [Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,599)](https://www.capterra.com/p/110228/MailChimp/reviews/) €4/month Price $13/month 4.2 Features 4.4 4.2 Ease of Use 4.4 [View full comparison](https://www.capterra.com/compare/110228-253223/MailChimp-vs-Zoho-Campaigns) [Braze](https://www.capterra.com/p/155423/Appboy/)[4.70 (168)](https://www.capterra.com/p/155423/Appboy/reviews/) vs [Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,599)](https://www.capterra.com/p/110228/MailChimp/reviews/) Contact vendor for pricing Price $13/month 4.6 Features 4.4 4.5 Ease of Use 4.4 [View full comparison](https://www.capterra.com/compare/110228-155423/MailChimp-vs-Appboy) [Zoho Campaigns](https://www.capterra.com/p/253223/Zoho-Campaigns/)[4.29 (315)](https://www.capterra.com/p/253223/Zoho-Campaigns/reviews/) vs [Gmail](https://www.capterra.com/p/202338/Gmail/)[4.81 (13,397)](https://www.capterra.com/p/202338/Gmail/reviews/) €4/month Price $0 4.2 Features 4.7 4.2 Ease of Use 4.8 [View full comparison](https://www.capterra.com/compare/202338-253223/Gmail-vs-Zoho-Campaigns) [Braze](https://www.capterra.com/p/155423/Appboy/)[4.70 (168)](https://www.capterra.com/p/155423/Appboy/reviews/) vs [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) Contact vendor for pricing Price $15/month 4.6 Features 4.5 4.5 Ease of Use 4.2 [View full comparison](https://www.capterra.com/compare/79367-155423/ActiveCampaign-vs-Appboy) [Zoho Campaigns](https://www.capterra.com/p/253223/Zoho-Campaigns/)[4.29 (315)](https://www.capterra.com/p/253223/Zoho-Campaigns/reviews/) vs [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.34 (2,922)](https://www.capterra.com/p/31898/Constant-Contact/reviews/) €4/month Price $12/month 4.2 Features 4.2 4.2 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/31898-253223/Constant-Contact-vs-Zoho-Campaigns) [Braze](https://www.capterra.com/p/155423/Appboy/)[4.70 (168)](https://www.capterra.com/p/155423/Appboy/reviews/) vs [MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,259)](https://www.capterra.com/p/136603/MailerLite/reviews/) Contact vendor for pricing Price $10/month 4.6 Features 4.5 4.5 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/136603-155423/MailerLite-vs-Appboy) [Zoho Campaigns](https://www.capterra.com/p/253223/Zoho-Campaigns/)[4.29 (315)](https://www.capterra.com/p/253223/Zoho-Campaigns/reviews/) vs [MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,259)](https://www.capterra.com/p/136603/MailerLite/reviews/) €4/month Price $10/month 4.2 Features 4.5 4.2 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/136603-253223/MailerLite-vs-Zoho-Campaigns) [Braze](https://www.capterra.com/p/155423/Appboy/)[4.70 (168)](https://www.capterra.com/p/155423/Appboy/reviews/) vs [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.34 (2,922)](https://www.capterra.com/p/31898/Constant-Contact/reviews/) Contact vendor for pricing Price $12/month 4.6 Features 4.2 4.5 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/31898-155423/Constant-Contact-vs-Appboy) [Zoho Campaigns](https://www.capterra.com/p/253223/Zoho-Campaigns/)[4.29 (315)](https://www.capterra.com/p/253223/Zoho-Campaigns/reviews/) vs [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) €4/month Price $15/month 4.2 Features 4.5 4.2 Ease of Use 4.2 [View full comparison](https://www.capterra.com/compare/79367-253223/ActiveCampaign-vs-Zoho-Campaigns)