# Freshsales vs Act!: Features and Cost Comparison 2026 | Capterra > Freshsales vs Act!: Which crm tool is right for you? Dive into our detailed comparison of their features, costs, and user experience to make your decision. Source: https://www.capterra.com/compare/155563-175860/Freshsales-vs-Act --- # Freshsales vs Act! Features and Cost Comparison Last updated May 11th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: FreshsalesAct!2/4 selected [Freshsales](https://www.capterra.com/p/155563/Freshsales/)[4.5 (621)](https://www.capterra.com/p/155563/Freshsales/reviews/) [Act!](https://www.capterra.com/p/175860/Act/)[3.9 (906)](https://www.capterra.com/p/175860/Act/reviews/) [## Freshsales](https://www.capterra.com/p/155563/Freshsales/)[4.5 (621)](https://www.capterra.com/p/155563/Freshsales/reviews/) [## Act!](https://www.capterra.com/p/175860/Act/)[3.9 (906)](https://www.capterra.com/p/175860/Act/reviews/) Starting Price $11.00/month Starting Price $11.00/month Value-for-Money 4.4 Functionality 4.4 Ease of Use 4.4 Customer Service 4.4 Starting Price $30.00/month Starting Price $30.00/month Value-for-Money 3.8 Functionality 3.9 Ease of Use 3.9 Customer Service 3.6 Reviews Sentiment Based on [621 reviews](https://www.capterra.com/p/155563/Freshsales/reviews/) Positive 566 Neutral 32 Negative 23 Positive 566 Neutral 32 Negative 23 Reviews Sentiment JS Based on [906 reviews](https://www.capterra.com/p/175860/Act/reviews/) Positive 647 Neutral 107 Negative 152 Positive 647 Neutral 107 Negative 152 Best for (according to reviews) - **Business size**: Small businesses account for 492 reviews (79%), suggesting strong market traction in this segment compared to midsize and enterprise organizations. - **Industry**: Information technology and services (17%), computer software (10%), and marketing and advertising (8%) collectively represent 35% of reviews, indicating broad adoption across tech-driven sectors. - **Use cases**: CRM (72%), sales tracking (39%), and lead management (38%) are key, highlighting Freshsales' focus on sales process optimization. Best for (according to reviews) - **Business size**: Small businesses account for 582 reviews, representing 70% of feedback, indicating strong adoption among this segment. - **Industry**: Management consulting, financial services, and real estate together contribute 18% of reviews, showing moderate engagement across these sectors. - **Use cases**: CRM (52%), contact management (41%), and marketing automation (19%) are primary uses, highlighting focus on customer and contact management. ## Not a match? Find software alternatives tailored to your priorities. 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Reviewers highlight its intuitive lead tracking, automation, and campaign management, saying it supports efficient prioritization and follow-up. They appreciate the competitive pricing and scalability, though some mention issues with email management and support. Act! Act! users consider it well-suited for those needing robust contact organization, flexible CRM customization, and straightforward sales pipeline forecasting. Reviewers value its integration with Microsoft Outlook for streamlined communication and its affordability for small businesses, noting the ease of managing high-capacity contacts and scheduling tasks. However, they mention concerns about costly upgrades and inconsistent software versions. ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Features comparison Choosing a crm solution like Freshsales or Act! involves more than just comparing prices. Evaluating the features and capabilities of each option is key to finding the right fit. Selecting a solution that integrates well with your needs can improve efficiency and prevent spending on features you don't require. Here's how these two options measure up in key areas. \[[1](#source-item-1)\] Key features rated by users Features selected based on 44,336 reviews from CRM users. about the Fit Score methodology. Fit Score methodology To calculate the Fit Score, our proprietary methodology factors in the following: - The importance level for each feature. By default, this is determined by user reviews. They can rate a feature Critical, High, Low, or Not Used. - Feedback from real users on how the product performs for each key feature, derived from verified user reviews and ratings. Please note: - To calculate the Fit Score, the number of reviews for those features and the actual rating carry the same weight. You might see that, in some cases, even though the ratings are the same, we still determine a winner because it had more reviews. - If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Freshsales 77%Fit Feature ratings Contact Database 4.3 Contact Management 4.2 Lead Management 4.1 Sales Pipeline Management 4.2 Act! 78%Fit Feature ratings Contact Database 4.6 Contact Management 4.3 Lead Management 4.0 Sales Pipeline Management 4.0 Contact Database 4.3 (66) 4.6 (96) Freshsales users appreciate the customizable contact database, which they say allows them to create lists based on various criteria and use filters to find contacts easily. They value the ability to run campaigns and track email interactions, though some mention issues with exporting contacts and manipulating fields. Act! users, on the other hand, find the contact database easy to reference and categorize, saying that it allows them to capture and retrieve extensive details. They appreciate the ease of managing high-capacity contacts and the ability to download and upload lists. Overall, Freshsales users value the customization and campaign tracking, while Act! users appreciate the comprehensive data storage and ease of access. Contact Management 4.2 (93) 4.3 (120) Freshsales reviewers find contact management easy and customizable, saying that it allows them to manage extensive data, update stages, and add team members. They appreciate features like bulk emails and duplicate contact tracking, though some mention the lack of a Kanban view and WhatsApp integration. Act! users highlight the ease of tracking interactions, scheduling tasks, and customizing contact fields. They value the clear layout and ability to organize and make global edits. In general, Freshsales users value the customization and extensive data management, while Act! users appreciate the ease of tracking interactions and scheduling tasks. Lead Management 4.1 (69) 4.0 (89) Freshsales users find lead management vital for prioritizing leads through scoring and automating follow-ups, which they say enhances efficiency and conversion rates. They appreciate the comprehensive interaction tracking and the ability to add activities, notes, and reminders on leads. However, some mention the need for another tool to track leads in the pre-deal stage. Act! users find lead management easy, saying that it allows them to categorize leads by campaign and track follow-ups. They value the ability to prioritize leads and the intuitive data pulling. Overall, Freshsales users value the automation and comprehensive tracking, while Act! users appreciate the intuitive categorization and follow-up tracking. Sales Pipeline Management 4.2 (78) 4.0 (58) Freshsales reviewers find the sales pipeline management feature structured and helpful for tracking progress and setting priorities. They appreciate the automated follow-ups, reminders, and the ability to customize deal stages and forecasts. Some mention the need for more customization options. Act! users find the sales pipeline management easy to use and a powerful forecasting tool, saying that it allows multiple team members to track individual forecasts. They value the ability to see the stages of the pipeline and anticipate closures. In summary, Freshsales users value the structured approach and automation, while Act! users appreciate the ease of use and forecasting capabilities. ## Pricing comparison ### Starting prices Freshsales $11.00 Per User (Per Month) Free Trial Free Version [View pricing plans](https://www.capterra.com/p/155563/Freshsales/pricing/) Act! $30.00 Per User (Per Month) Free Trial Free Version [View pricing plans](https://www.capterra.com/p/175860/Act/pricing/) ### Value-for-money analysis 4.4 (621) 3.8 (906) A comparison of how reviewers evaluate the value for money provided by both Freshsales and Act! indicates that Freshsales reviewers find it offers competitive pricing and a comprehensive feature set, while Act! reviewers appreciate its affordability and extensive functionality for small businesses. Reviewers find Freshsales to be cost-effective, highlighting its competitive pricing and comprehensive feature set. They appreciate the availability of a free version and various pricing plans that cater to different business sizes. Users also value the ability to integrate with other tools and the option to scale as their business grows. However, some users mention that the subscription-based pricing can become expensive, especially for multiple users, and that certain advanced features are only available in higher-priced tiers. When it comes to Act!, reviewers appreciate its affordability and extensive functionality, particularly for small businesses. They find the software to be cost-effective, with options to add features as needed, and value the lack of recurring subscription fees. Users also mention the availability of a free trial and the competitive pricing for licenses. However, some users feel that the cost of support and frequent upgrades can be high, and the transition to subscription-based pricing has been met with dissatisfaction. ## Integrations Popular Integrations Compare available integrations between Freshsales and Act!. ### Google Workspace Freshsales Act! ### QuickBooks Online Freshsales Act! ### Zapier Freshsales Act! ### Xero Freshsales Act! ### Meta for Business Freshsales Act! ### Freshdesk Freshsales Act! ### Microsoft 365 Freshsales Act! ### Slack Freshsales Act! Total Integrations 20 Freshdesk Users report that integrating Freshsales with Freshdesk allows seamless ticket management and customer support, which they note enhances post-sales communication and provides a comprehensive view of client interactions. Freshsales Integrations (20) - [Asana](https://www.capterra.com/p/184581/Asana-PM/) - [Calendly](https://www.capterra.com/p/148036/Calendly/) - [Docusign](https://www.capterra.com/p/121506/Docusign/) - [Freshchat](https://www.capterra.com/p/158117/Freshchat/) - [Freshdesk](https://www.capterra.com/p/124981/Freshdesk/) - [Gmail](https://www.capterra.com/p/202338/Gmail/) - [Google Calendar](https://www.capterra.com/p/213340/Google-Calendar/) - [Google Workspace](https://www.capterra.com/p/247901/Google-Workspace/) - [HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/) - [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) - [Meta for Business](https://www.capterra.com/p/213257/Facebook/) - [Microsoft 365](https://www.capterra.com/p/227157/Microsoft-365/) - [PandaDoc](https://www.capterra.com/p/131735/PandaDoc/) - [QuickBooks Online](https://www.capterra.com/p/190778/QuickBooks-Online/) - [QuickBooks Online Advanced](https://www.capterra.com/p/189398/QuickBooks-Online/) - [Segment](https://www.capterra.com/p/150621/Segment/) - [Slack](https://www.capterra.com/p/135003/Slack/) - [Trello](https://www.capterra.com/p/211559/Trello/) - [Xero](https://www.capterra.com/p/120109/Xero/) - [Zapier](https://www.capterra.com/p/130182/Zapier/) Total Integrations 24 Microsoft Outlook Users mention that Act! integrates with Outlook for email tracking, synchronization, and managing communication history, which they say enhances contact management and streamlines email-related tasks. Act! Integrations (24) - [BigCommerce](https://www.capterra.com/p/131883/Bigcommerce/) - [Dropbox Business](https://www.capterra.com/p/143068/Dropbox-Business/) - [Ecwid](https://www.capterra.com/p/143648/Ecwid/) - [Eventbrite](https://www.capterra.com/p/114949/Eventbrite/) - [FreshBooks](https://www.capterra.com/p/142390/FreshBooks/) - [Freshdesk](https://www.capterra.com/p/124981/Freshdesk/) - [Google Contacts](https://www.capterra.com/p/203196/Google-Contacts/) - [Google Workspace](https://www.capterra.com/p/247901/Google-Workspace/) - [iCloud](https://www.capterra.com/p/204717/iCloud/) - [Instagram](https://www.capterra.com/p/210721/Instagram/) - [LinkedIn for Business](https://www.capterra.com/p/213505/LinkedIn-for-Business/) - [Meta for Business](https://www.capterra.com/p/213257/Facebook/) - [Microsoft 365](https://www.capterra.com/p/227157/Microsoft-365/) - [Microsoft Outlook](https://www.capterra.com/p/227138/Microsoft-Outlook/) - [QuickBooks Online](https://www.capterra.com/p/190778/QuickBooks-Online/) - [Shopify](https://www.capterra.com/p/83891/Shopify/) - [Slack](https://www.capterra.com/p/135003/Slack/) - [SurveyMonkey](https://www.capterra.com/p/253516/SurveyMonkey/) - [Twitter/X](https://www.capterra.com/p/214056/Twitter/) - [Volusion](https://www.capterra.com/p/32398/Volusion-eCommerce/) - [Wufoo](https://www.capterra.com/p/224990/Wufoo/) - [Xero](https://www.capterra.com/p/120109/Xero/) - [Zapier](https://www.capterra.com/p/130182/Zapier/) - [Zendesk Suite](https://www.capterra.com/p/164283/Zendesk/) For each product, we show you the most common integrations according to our user reviews and analyze themes in what reviewers say to highlight what you need to know. ## How does the user experience compare on Freshsales vs Act!? ### Overall rating 4.5 (621) 3.9 (906) ### User interface Freshsales Act! ### Customer service and support Freshsales Email/Help Desk FAQs/Forum Knowledge Base Phone Support 24/7 (Live rep) Chat Act! Email/Help Desk FAQs/Forum Knowledge Base Phone Support 24/7 (Live rep) Chat ## What users say about the pros and cons of Freshsales vs Act! Both Freshsales and Act! have been reviewed by verified reviewers on Capterra. See what real users say about their experiences with Freshsales and Act! to help you pick the tool that best fits your needs. Users appreciate Freshsales for its intuitive lead tracking, which helps prioritize and nurture leads efficiently. They also value its comprehensive CRM software, noting its affordability and extensive features. Additionally, Freshsales users highlight its integration capabilities, particularly with other Freshworks applications and third-party tools. At the same time, Act! users commend its robust contact management, which allows for efficient organization and storage of customer information. They also find Act!'s CRM system flexible and reasonably priced, and they appreciate the high level of customization it offers to meet specific business needs. However, Freshsales users report issues with email management, citing difficulties with scheduling emails and managing spam. They also express dissatisfaction with billing practices and support, as well as frequent bugs. Meanwhile, Act! users mention problems with software upgrades, noting that updates can be costly and problematic. They also criticize customer service for being unresponsive and unhelpful, and they find the software versions to be inconsistent and sometimes incompatible with other systems. \[[2](#source-item-2)\] Pros Freshsales ET Ellie T Learn Support CoordinatorE-Learning, 11 - 50 employeesUsed the software for: More than 2 years. “The analytics section allow you to create reports that can update themselves, making it easy to monitor and view necessary information, the reports also easily convert to an Excel Spreadsheet.“ June 17, 2024 SC SooHoon C Co-FounderComputer Software, 2 - 10 employeesUsed the software for: 6-12 months. “The intuitive lead scoring and automated follow-up system helped us prioritize high-potential leads, maintaining consistent communication with minimal manual effort.“ July 10, 2024 Act! JS Jack S OwnerMarketing and Advertising, 2 - 10 employeesUsed the software for: More than 2 years. “Full data management / CRM making it easy to systematically process the collection, storing, updating and utilizing information about contacts to build and maintain relationships, streamline business operations, and improve customer service.“ December 1, 2025 DS Dominic S Financial advisorFinancial Services, 11 - 50 employeesUsed the software for: More than 2 years. “The contact management features are especially helpful, allowing us to keep detailed records of client interactions, policies, and renewal timelines.“ April 29, 2026 Cons Freshsales ET Ellie T Learn Support CoordinatorE-Learning, 11 - 50 employeesUsed the software for: More than 2 years. “The system only allows for a certain amount of field's per customer, meaning you have to make learning records for the courses, which are on a different page from their profile and are not as easy to view.“ June 17, 2024 S. A Operations ManagerHospitality, 2 - 10 employeesUsed the software for: 1-2 years. “It wasn't made crystal clear when we signed up and in hindsight it's a bit too much of a risk for us, we're in tourism so we work hard on weekends.“ February 26, 2026 Act! BC Brian C DirectorResearch, 11 - 50 employeesUsed the software for: More than 2 years. “By tying our database to online forms, we increase the risk of bad info overwriting good data.“ March 24, 2026 PR Paul R sales managerPrinting, 11 - 50 employeesUsed the software for: 1-2 years. “Sometimes the phone connection is a little hard to hear and the screen were you need to add new contacts can be difficult.“ May 5, 2026 * * * Sources 1. Our research team identified features from vendor websites based on their analysis of what users find valuable or expect from crm software. This list is not exhaustive. For additional features, refer to the vendor’s website. 2. Review excerpts are passages extracted from longer reviews written by verified reviewers. We obtain these excerpts by applying an algorithm that considers factors including, but not limited to, length, topic coverage, and thematic relevance. Excerpts are evaluated for positive or negative sentiment and receive a sentiment score. They represent user opinion and do not represent the views of, nor constitute, an endorsement by Capterra or its affiliates. Excerpts are not edited for clarity or grammar. * * * Need Help Deciding Between Freshsales and Act!? Talk to a Capterra advisor for free and get results within 15 minutes. 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