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CleverTap vs AppsFlyer: Which is a better fit?

Updated on December 22nd, 2024
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Summary
Features in Mobile Marketing
38
Best performer
49
  • Activity Tracking
  • Alerts/Notifications
  • Behavior Tracking
14
49
  • Data Import/Export
  • Social Media Integration
User satisfaction
4.4
User reviews57
Ease of use
4.3
Functionality
4.4
Value for money
4.1
Customer support
4.3
4.5
User reviews137
Ease of use
4.5
Functionality
4.4
Value for money
4.3
Customer support
4.3
Price starts from
--
Monthly subscription
Free version
Free trial
--
Monthly subscription
Free version
Free trial
Best for

CleverTap is built for B2C brands and used by teams responsible for retention, growth, engagement. That includes marketing, product, growth, retention, teams across multiple industries.

App owners, UA managers, campaign managers, mobile marketers, BI managers and developers across all verticals and regions in the digital ecosystem.

User reviews
pros & cons
1 / 4
View Reviews
1 / 4
View Reviews
Video reviews
No video reviews yet
No video reviews yet
User interface
No videos provided by vendor
No videos provided by vendor
155737
5 screenshots
156811
5 screenshots

CleverTap

Top Features
38/49
  • Autoresponders
  • Contact Database
  • Contact Management
  • Coupons
  • Data Import/Export
  • Reminders
  • SMS Marketing
  • Social Media Integration
  • Social Promotion
  • Text-to-Win
  • Visual Analytics
  • A/B Testing
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • API
  • Behavior Tracking
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Contextual Targeting
  • Conversion Tracking
  • CRM
  • Customer Segmentation
  • Customizable Branding
  • Customizable Templates
  • Drag & Drop
  • Drip Campaigns
  • Email Marketing
  • Engagement Tracking
  • Event Triggered Actions
  • Landing Pages/Web Forms
  • Location-Based Marketing
  • Mobile Access
  • Mobile Alerts
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Marketing
  • Push Notifications
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Notifications
  • Real-Time Reporting
  • Reporting & Statistics
  • ROI Tracking
  • SMS Messaging
  • Third-Party Integrations
See All features
Hide Mobile Marketing Software Features -

AppsFlyer

14/49
Show Mobile Marketing Software Features +

CleverTap

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AppsFlyer

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CleverTap
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
AppsFlyer
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
CleverTap
  • By CleverTap
  • Located in United States
  • Founded in 2013
AppsFlyer
  • By AppsFlyer
  • Located in United States
  • Founded in 2011
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