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CleverTap vs Google Ads: Which is a better fit?

Updated on December 4th, 2024
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Summary
Key features rated by users
Features selected based on 2,893 reviews from Campaign Management users.
% Fit
Missing features
Not enough reviews
Feature ratings
Email Management
1.0
Contact Management
NA
Contact Database
NA
Campaign Planning
--
Campaign Analytics
4.5
% Fit
Missing features
Feature ratings
Email Management
NA
Contact Management
NA
Contact Database
NA
Campaign Planning
4.3
Campaign Analytics
4.5
User satisfaction
4.4
User reviews56
Ease of use
4.3
Functionality
4.4
Value for money
4.1
Customer support
4.3
4.4
User reviews972
Ease of use
4.1
Functionality
4.4
Value for money
4.3
Customer support
3.9
Price starts from
--
Monthly subscription
Free version
Free trial
--
Not provided by vendor
Free version
Free trial
Best for

CleverTap is built for B2C brands and used by teams responsible for retention, growth, engagement. That includes marketing, product, growth, retention, teams across multiple industries.

Businesses of any size & type who are looking to advertise online.

User reviews
pros & cons
1 / 4
View Reviews
1 / 4
View Reviews
Video reviews
No video reviews yet
video-f2969d18-be02-4bc7-3e9b-08d9f5964e3b
Aaron E
Digital Marketing Specialist
4.0

Jennifer D.: Hi, I'm Jennifer. I'm a controller. I give Lightspeed a value of two out of five. For more reviews, hit click below. I'm the financial controller at a power motorsports dealership. I use it every day being the controller, so my method of payments, all the cash and checks that come into the account, making payments out to vendors and invoices, tracking deals, doing major unit inventory, parts and accessories. Lightspeed is really good for the everyday users that don't have an accounting background or a bookkeeping background. My sales staff and service staff just click on icons that are easy to use, on how to add parts to a sale or a major unit inventory. It's easy because it can connect one unit to everything throughout the whole process of the sale. So I can look up a unit or a deal and see what's going on with it and see where everybody stands with it. Lightspeed, on its ongoing maintenance, is expensive. It's a monthly fee, which is not the best thing going, but it does keep you updated with Price Books. The other downside to Lightspeed is getting any help. Yesterday, I spent an hour and 20 minutes on hold. Today, I spent three hours on hold, waiting for one person to ask a question to solve the problem. If you don't get to the right department, they'll transfer you over but you're starting from scratch again, being on hold.

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User interface
155737 video thumbnail}
1 Video
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155737
5 screenshots
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5 screenshots

CleverTap

Top Features
17/50
  • Activity Tracking
  • Autoresponders
  • Campaign Analytics
  • Campaign Planning
  • Campaign Scheduling
  • Channel Management
  • Click Tracking
  • Contact Database
  • Contact Management
  • Content Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • CRM
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Data Import/Export
  • Drip Campaigns
  • Email Management
  • Email Templates
  • Event Marketing
  • Event Triggered Actions
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Monitoring
  • Real-Time Data
  • Reporting & Statistics
  • Social Media Integration
  • Social Promotion
  • Visual Analytics
  • Web Forms
  • A/B Testing
  • Activity Dashboard
  • Alerts/Notifications
  • API
  • Campaign Management
  • Campaign Segmentation
  • Customer Segmentation
  • Customizable Branding
  • Drag & Drop
  • Email Marketing
  • Engagement Tracking
  • Multi-Campaign
  • Multi-Channel Marketing
  • Real-Time Analytics
  • Real-Time Reporting
  • Template Management
  • Third-Party Integrations
See All features
Hide Campaign Management Software Features -

Google Ads

11/50
Show Campaign Management Software Features +

CleverTap

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Google Ads

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CleverTap
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Google Ads
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
CleverTap
  • By CleverTap
  • Located in United States
  • Founded in 2013
Google Ads
  • By Google
  • Located in United States
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