--- title: "Compare CleverTap vs Salesforce Marketing Cloud 2026 | Capterra" description: "Unsure of what to choose? Check Capterra to compare CleverTap and Salesforce Marketing Cloud based on pricing, features, product details, and verified reviews." source_url: "https://www.capterra.com/compare/155737-248536/CleverTap-vs-Salesforce-Marketing-Cloud" page_type: "comparison" language: "en" --- # CleverTap vs Salesforce Marketing Cloud Features and Cost Comparison Last updated September 2nd, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: CleverTapSalesforce Marketing Cloud2/4 selected [CleverTap](https://www.capterra.com/p/155737/CleverTap/)[4.4 (59)](https://www.capterra.com/p/155737/CleverTap/reviews/) [Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/)[4.2 (531)](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/reviews/) [## CleverTap](https://www.capterra.com/p/155737/CleverTap/)[4.4 (59)](https://www.capterra.com/p/155737/CleverTap/reviews/) Starting Price Contact vendor Value-for-Money 4.1 Functionality 4.5 Ease of Use 4.3 Customer Service 4.4 Reviews Sentiment Based on [59 reviews](#user-reviews) Positive 54 Neutral 4 Negative 1 [## Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/)[4.2 (531)](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/reviews/) Starting Price $25.00/month Value-for-Money 3.8 Functionality 4.3 Ease of Use 3.8 Customer Service 3.9 Reviews Sentiment Based on [531 reviews](#user-reviews) Positive 443 Neutral 65 Negative 23 What’s your intended use case? ## Summary * * * Key features rated by users Features selected based on 4,175 reviews from marketing automation software users. about the Fit Score methodology. Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology \--%Fit Missing features Not enough reviews Feature ratings Email Marketing 4.2 CRM \-- Lead Capture NA Customizable Branding \-- Event Triggered Actions 5.0 78%Fit High performer Feature ratings Email Marketing 4.3 CRM 4.9 Lead Capture 4.4 Customizable Branding 3.8 Event Triggered Actions 4.2 User satisfaction User satisfaction 4.4 User reviews[59](https://www.capterra.com/p/155737/CleverTap/reviews/) Ease of use 4.3 Functionality 4.5 Value for money 4.1 Customer support 4.4 User satisfaction 4.2 User reviews[531](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/reviews/) Ease of use 3.8 Functionality 4.3 Value for money 3.8 Customer support 3.9 Price starts from Price starts from \-- - Free version - Free trial Price starts from $25Per User, Per Month - Free version - Free trial Best for Best for CleverTap is built for B2C brands and used by teams responsible for retention, growth, engagement. That includes marketing, product, growth, retention, teams across multiple industries. Best for Designed for small and midsize businesses in various industries. ## User reviews Pros & cons VR Verified Reviewer Tech Lead > "I used for mobile applications, integration with BE. & mobile is too easy" [See full review](https://www.capterra.com/p/155737/CleverTap/#Capterra___7111635) Anirban S. Senior Manager - Marketing > "This leads to low effectivity of push notifications and increased reliance on costlier channels like SMS and..." [See full review](https://www.capterra.com/p/155737/CleverTap/#Capterra___6118250) AT Alex T. User Acquisition Analyst > "CleverTap has so much functionality, I especially like the ease of use of journeys where you can set up automated..." [See full review](https://www.capterra.com/p/155737/CleverTap/#Capterra___7073720) KO Kim O. Owner > "I can not afford to pay this amount and I’m told that if I do not, the current 10,000 I have already put in, I..." [See full review](https://www.capterra.com/p/155737/CleverTap/#Capterra___6287655) VR Verified Reviewer Tech Lead > "I loved segmentation section in clevertap" [See full review](https://www.capterra.com/p/155737/CleverTap/#Capterra___7111635) KO Kim O. Owner > "DO NOT TRUST THIS COMPANY, they will steal your money and run with it and get nothing In return." [See full review](https://www.capterra.com/p/155737/CleverTap/#Capterra___6287655) Anirban S. Senior Manager - Marketing > "With CleverTap, we can not only send communication but we also actively use it to build segments, save those and..." [See full review](https://www.capterra.com/p/155737/CleverTap/#Capterra___6118250) VR Verified Reviewer Campaign Associate > "To dislike is that the few features are missing like editing of text in bold aur different scripts and styles" [See full review](https://www.capterra.com/p/155737/CleverTap/#Capterra___3734822) MG Moran G. Mobile Marketing Lead > "I love CleverTap's ready-made templates that always make starting campaigns smoother." [See full review](https://www.capterra.com/p/155737/CleverTap/#Capterra___6620508) Alanna H. Chief Marketing Officer > "There are some UX/UI features that lack ease-of-use, like date & time pickers or the journey creation pages." [See full review](https://www.capterra.com/p/155737/CleverTap/#Capterra___3723429) SA Sara A. Social Media Manager > "I love CleverTap because it enables us to seamlessly choose roadmaps and manage diverse customer segments..." [See full review](https://www.capterra.com/p/155737/CleverTap/#Capterra___6408724) Nitya K. Email Marketing Manager > "In Addition, there is no proper way to calculate campaign expenditure." [See full review](https://www.capterra.com/p/155737/CleverTap/#Capterra___3565939) KO Kim O. Owner > "I was hired to work for this company on the back end clicking a button for pre written positive 5 star reviews for..." [See full review](https://www.capterra.com/p/155737/CleverTap/#Capterra___6287655) SB Sagar B. Sr. Executive Content Writer > "Single click option is not available for the same." [See full review](https://www.capterra.com/p/155737/CleverTap/#Capterra___3740516) Nitya K. Email Marketing Manager > "In order to enhance the user experience, we use CleaverTap to understand how the user navigate our website and..." [See full review](https://www.capterra.com/p/155737/CleverTap/#Capterra___3565939) TG Todd G. CTO/Founder > "Sometimes the web dashboard it a bit slow and clunky." [See full review](https://www.capterra.com/p/155737/CleverTap/#Capterra___3723296) AB Akshata B. Mobile application developer > "Overall experience was great ,I'm using this tool since last 2+ years ,notification and analytics part was great." [See full review](https://www.capterra.com/p/155737/CleverTap/#Capterra___3785337) SS Sulaiman S. VP DIgital Marketing > "Their online trainers are from India, but no offense, their dialects are hard to understand" [See full review](https://www.capterra.com/p/155737/CleverTap/#Capterra___3709946) AS Anant S. Assistant Product Manager > "Customer Engagement and targetted notifications are 2 very powerful uses of this service." [See full review](https://www.capterra.com/p/155737/CleverTap/#Capterra___3707979) LG Lee G. Digital Marketing Manager > "The user guides can sometimes be very difficult to follow." [See full review](https://www.capterra.com/p/155737/CleverTap/#Capterra___3707947) VR Verified Reviewer Campaign Associate > "The best part is the bundle of features and personalization experience when it comes to push notifications." [See full review](https://www.capterra.com/p/155737/CleverTap/#Capterra___3734822) Alanna H. Chief Marketing Officer > "There are some UX/UI features that lack ease-of-use, like date & time pickers or the journey creation pages." [See full review](https://www.capterra.com/p/155737/CleverTap/#Capterra___3723429) VR Verified Reviewer Senior Analyst > "Behavioral insights and in built support for multi channel marketing makes best of the resources available." [See full review](https://www.capterra.com/p/155737/CleverTap/#Capterra___3733817) TG Todd G. CTO/Founder > "Sometimes the web dashboard it a bit slow and clunky." [See full review](https://www.capterra.com/p/155737/CleverTap/#Capterra___3723296) AM Alok M. Senior Backend Engineer > "Tracking the engagement of the user is one of the best suited for us." [See full review](https://www.capterra.com/p/155737/CleverTap/#Capterra___3709311) LG Lee G. Digital Marketing Manager > "The user guides can sometimes be very difficult to follow." [See full review](https://www.capterra.com/p/155737/CleverTap/#Capterra___3707947) [View Reviews](https://www.capterra.com/p/155737/CleverTap/reviews/) VR Verified Reviewer Sales > "Overall, Salesforce Marketing Cloud has been a mixed but workable experience — it delivers strong email management and template capabilities with a..." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___7135401) VR Verified Reviewer Sales > "The steep learning curve makes ease of use a challenge for new users, performance and speed can lag during heavy campaigns, customer support response..." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___7135401) Taylor O. Digital Marketing Manager > "Its send speed is unmatched, even on multi-step automations across different channels." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___7134546) CK Christina K. Manager > "Salesforce Marketing Cloud does have new leads put in their information but sometimes leads put in non valid phone numbers or emails so that makes it..." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___7157065) JS John S. Manager > "What I liked most about Salesforce Marketing Cloud is the ability to manage email, social media, and text messaging from one platform." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6638589) AD Amanda D. VP - Marketing > "I've used many different marketing automation solutionsbefore, and each have their pro's and con's, but anytime I'm working within a Salesforce..." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6651467) Taylor O. Digital Marketing Manager > "Larger orgs and multi-brand enterprises are definitely the target market for this tool, not small nonprofits like my employer." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___7134546) JC Jeffrey C. Enrollment Systems Administrator > "The Marketing Cloud user interface seems disjointed." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___7136105) Taylor O. Digital Marketing Manager > "Salesforce Marketing Cloud is the most powerful marketing automation platform I've used in my ten year career." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___7134546) SK Sarah K. Content Marketing Manager > "Navigating through its interface and setting up campaigns can be time-consuming, especially without prior experience or adequate training." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6473423) IS Ilayda S. Marketing Director > "I especially love the robust segmentation tools we are able to customize promotions for our customers based on how they shop." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6794413) MK Matt K. Direct Marketing Lead > "It was clunky like 2003 have just called and ask to return it back." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6556987) Rachid K. Sales Executive > "Salesforce marketing cloud is one of the best way to maintain such as a strong relationships with customers and grow your business." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6619406) VR Verified Reviewer Marketing Manager > "The other feature that tends to be frustrating is the speed or actions when having multiple splits in their journey builder." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___5078217) EC Ellese C. Sales Consultant > "With Salesforce Marketing Cloud, I am able to create and customize AI-powered campaigns." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6515006) MR Maggie R. Content Manager > "One of our campaigns bugged and contacts received duplicate emails. When I tried to contact customer service, it was almost impossible to get in..." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___3995927) JS John S. Manager > "Our overall experience with Salesforce Marketing Cloud has been mixed. While implementation, cost, and learning curve were issues, once we knew what..." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6638589) VR Verified Reviewer Marketing Manager > "The speed for SFMC can sometimes be questionable." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___5078217) SS Sarah S. Assistant Head of Company > "I have enjoyed Salesforce as a way to stay organized with several parts of information within my company and disperse it to other employees easily." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6573176) GL Gitte L. Business Owner > "The cost is the main issue with this tool as well as getting it implemented and set up because of the vast number of features and customization..." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4705885) SS Samantha S. Program Manager > "It is a great CRM solution and one that we use to manage Customer relationships and worldwide questions received." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6523286) RB Rilwan B. Product Designer > "The only con will be the pricing as it is a bit on the hefty side." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___5100928) AD Amanda D. VP - Marketing > "No other marketing automation system that I've used works as smoothly with Salesforce CRM as Salesforce Marketing Cloud." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6651467) Ipek Nil B. Sales Marketing Specialits > "This tool unfortunately comes with a huge cost, not only to buy but also to maintain." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6293653) Kenidra S. Sales Representative > "What I like most about Salesforce is how the customer's information populates." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___7095244) Richard G. Communication and Media Analyst > "Although bugs occur infrequently, they can temporarily disrupt work because they are irreplaceable and essential tools for the business." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4714748) KJ Kurt J. LNAM-LTC > "The way it is excellent for identifying leads, and hopefully acquaints these leads with services, etc.." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6473589) NE Noel E. Computer Specialist > "Limited Reporting: Some users have also reported limited reporting and analytics capabilities compared to other marketing automation platforms." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4777884) RF Rebecca F. Customer support > "I like how you can see the date & time as well as how often someone opens an email." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6774073) HQ Hernesto Q. Mfr systems admin > "The pricing is a bit costly compared to other companies." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6013200) SB Sunil B. Connect Partner > "Very customisable to businesses of varied needs and requirements fostering a more inclusive environment!" [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6822895) VR Verified Reviewer CEO > "This can be costly for smaller companies and can offer many features that may never be used if not implanted or trained properly." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___3988386) Rachid K. Sales Executive > "The system provide many ways to grow the business you have." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6619406) KC Kyle C. Manager, Application Support > "In terms of using marketing cloud for marketing communication, or any kind of communication, it really falls short. " [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4586280) VR Verified Reviewer Marketing Manager > "The best features of SFMC is the integration with SFDC and the flexibility in creating audiences." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___5078217) NE Noel E. Computer Specialist > "Salesforce Marketing Cloud can be expensive, particularly for small and medium-sized businesses." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4777884) SS Samantha S. Program Manager > "The cost can be high for small businesses but so far we have made it work" [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6523286) Jana F. Senior Director Of Marketing > "It is always frustrating how long it takes for an email activity to load in Journey Builder." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4962795) MB Mark B. Founder and CEO > "Great storage of data." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6467879) ML Makayla L. Sales Manger > "Some of the key words that are used don't always bring up the right information you're looking for at that exact moment." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4133304) MS Madhusudan S. Software Engineer > "With the help of the powerful CRM SalesForce, corporate firms can use account and customer information to enhance customer relationships, boost..." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4616726) VP Vishal P. inside sales evangelist > "sometimes for new user it is difficult to manage and it takes time to apply the filters" [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4667409) NE Noel E. Computer Specialist > "For me Salesforce Marketing Cloud has wide range of features and capabilities, including:Email Marketing: enables businesses to create, send, and..." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4777884) AFT Ali Furkan T. Junior Software Developer > "Additionally, the platform can be difficult to learn and requires a lot of time and effort to master all its features." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4327005) Richard G. Communication and Media Analyst > "At first, getting members to enter data is difficult, but as the number of items entered correctly increases, each salesperson's activities become..." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4714748) VR Verified Reviewer CTO > "the solution is quite expensive, the reporting is a bit limited" [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4282606) VR Verified Reviewer CEO > "It is a brilliant software for email marketing, email automation, social media marketing, leads generation, email management and for effective..." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___3831046) NE Noel E. Computer Specialist > "Support: Some of us have reported difficulty in getting timely and effective support from Salesforce's customer service team." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4777884) NE Noel E. Computer Specialist > "Advertising: enables businesses to create and manage advertising campaigns across multiple channels, including social media, search engines, and..." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4777884) Mory M. Business Analyst > "Sometimes difficult to use on the browser of some of my phones" [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4633644) Jennifer W. Human Resources Generalist > "Through the use of granular criteria and personalization, we have increased user engagement across all modes of communication, including Email, SMS,..." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4993968) VR Verified Reviewer Marketing Director > "My small team had to spend hundreds of hours troubleshooting significant, bottom-line impacting issues caused by the platform with little to no help..." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#GetApp___3342920) FZ Fakhar Z. HlR Assistant > "This software is a great tool to publish a newsletter of your company or creating Marketing Emails for your costumers. Once you have you template set..." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4598271) NE Noel E. Computer Specialist > "For this Salesforce Marketing Cloud product, here are just some of the some issues i and a few others have." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4777884) Ashfaque S. digital marketer > "Its personalization and analytics features, integration capabilities, and collaboration tools make it ideal for businesses looking to enhance their..." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4619233) Melina S. Sales Executive > "Although it is more expensive, onboarding the entire team is a significant cost for us." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4631355) VP Vishal P. inside sales evangelist > "Salesforce Marketing Cloud is a powerful tool for businesses looking to create personalized, targeted, and engaging marketing campaigns across..." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4667409) VR Verified Reviewer Marketing Director > "error on SFMCs part caused high SPAM rating on our account, so very few emails on our list were receiving messages" [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#GetApp___3342920) AFT Ali Furkan T. Junior Software Developer > "The platform integrates a variety of marketing channels, including email, SMS, social media, and web, making it easy to create and track campaigns." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4327005) QW Quinn W. Sales and Marketing Specialist > "Although the platform is quite expensive, I do not believe my company is adequately compensated for it." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4713739) MLV Maria Lourdes V. Lead Associate > "provides different reports in an instant which help analyze team perfomance" [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6429481) SrP Sérgio P. partner > "Not that easy to implement, to many customizations required." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4210336) TO Tareq O. Sales Engineer > "The intuitive reporting features and customizable dashboards enable the management of a lot of data across interconnected databases." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4751705) AG Ahmed G. Freelancer > "Sometimes it is slow to use" [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___3792550) SL Stephanie L. Web Manager > "Salesforce Marketing Cloud is critical to managing our Marketo forms and making sure they turn into actionable next steps for our CX team that we can..." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4884658) Slavi S. CRM Campaign Executive > "Forcing you to switch to "premium support" like you already didn't pay enough for the product that is not cheap at all." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___3175568) Margareth L. Capital Market Specialist > "What I like most about this tool is its ease of implementation, this being a good tool to get to know the specific customer we are referring to, it..." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4478263) Sullivan B. Marketing Specialist > "Requires a dedicated platform expert, and their tech support is lacking; too many tickets need escalation … and there are expensive upgrades and..." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___2887015) RS Renly S. Director Marketing > "It is affordable and makes email automation, campaign tracking and reporting easy" [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6160511) CM Cat M. VP of Operations > "Ultimately we are switching from Marketing Cloud because the price is too high for all the headaches and because we use a limited amount of the..." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___2965622) EJ Elli J. Customer Marketing Manager > "We use the Marketing cloud every day for our email marketing efforts." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6320004) FT Farhan T. IT Business System Analyst > "Salesforce customer support also is not ideal" [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___3076208) Jacob P. CRM Director > "If your company has the resources to implement SFMC, it has the ability to do everything you need it to do with email, marketing automation and..." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4872614) FT Farhan T. IT Business System Analyst > "It is a highly technical product so most of the marketing people find it hard to use." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___3076208) GL Gitte L. Business Owner > "Overall while this is a very expensive tool you can trigger real-time events while customers browse your website and continually adjust their path..." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4705885) Kelly W. Account Executive > "It does a lot of things so if it is not customized properly you likely will struggle with processes and workflows." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___2977818) Robert D. ICT Manager > "The ease of connecting the software to the larger salesforce CRM and using the data from Marketing cloud to educate the sales people about what their..." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___3807332) DS David S. Sr Manager Marketing > "It is somewhat challenging to get onboarded to employees." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___3750312) NE Noel E. Computer Specialist > "Social Media Marketing: enables businesses to manage social media accounts, publish content, and engage with customers." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4777884) VR Verified Reviewer Marketing Director > "implementation was a nightmare and was never completed" [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#GetApp___3342920) MS Madhusudan S. Software Engineer > "My marketing campaigns were set up and customised without much difficulty because to the user interface's excellent usability and intuitiveness." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4616726) SK Sarah K. Content Marketing Manager > "Navigating through its interface and setting up campaigns can be time-consuming, especially without prior experience or adequate training." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6473423) VR Verified Reviewer Associate manager > "Good customer support- User friendly interface- Comprehensive features" [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___5003041) Mory M. Business Analyst > "Sometimes difficult to use on the browser of some of my phones" [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4633644) Tuğçe M. Social Media Manager > "Easy to use, user friendly interface." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6344743) NE Noel E. Computer Specialist > "Support: Some of us have reported difficulty in getting timely and effective support from Salesforce's customer service team." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4777884) KA Kemal A. Customer Support > "Great and simple UI, making searching easier." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___2846830) FT Farhan T. IT Business System Analyst > "Salesforce customer support also is not ideal" [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___3076208) VR Verified Reviewer Marketing Manager > "The best features of SFMC is the integration with SFDC and the flexibility in creating audiences." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___5078217) SS Sandra S. Marketing Consultant > "I will not be renewing with them." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___2433998) [View Reviews](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/reviews/) ## User interface 4.44 (59) 4.21 (531) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Do these products fit your needs? Prioritize real-user-identified key features according to your needs to find your best fit. \--% Fit vs \--% Fit A/B Testing 207 Important Activity Dashboard 150 Important Activity Tracking 120 Important CleverTap 24/50 - A/B Testing - Activity Dashboard - Activity Tracking - Adaptive Learning - AI Copilot - API - Automated Alerts and Tasks - Automated Email Responses - Automated Scheduling - Autonomous Task Execution - Basic Reporting - Behavior Analytics - Breadth of Partner Applications - Budgeting - Building and Personalizing Emails - Calendaring - Campaign Analytics - Campaign Management - Campaign Planning - Campaign Scheduling - Campaign Segmentation - Content Management - Conversion Rate Optimization - Conversion Tracking - CRM - Cross-system Integration - Customer Journey Mapping - Customizable Branding - Customizable CTAs - Customizable Forms - Customizable Templates - Customization - Data Import/Export - Data Import & Export Tools - Data Quality Management - Decision Making - Drag & Drop - Drip Campaigns - Dynamic Content - Email Marketing - Email Templates - Email Tracking - Engagement Tracking - Event Triggered Actions - Event / Webinar Marketing - Generative AI - Internationalization - Landing Pages/Web Forms - Lead Capture - Lead Generation [See all features](https://www.capterra.com/p/155737/CleverTap/#features) Salesforce Marketing Cloud Top features 33/50 - A/B Testing - Activity Dashboard - Activity Tracking - Adaptive Learning - AI Copilot - API - Automated Alerts and Tasks - Automated Email Responses - Automated Scheduling - Autonomous Task Execution - Basic Reporting - Behavior Analytics - Breadth of Partner Applications - Budgeting - Building and Personalizing Emails - Calendaring - Campaign Analytics - Campaign Management - Campaign Planning - Campaign Scheduling - Campaign Segmentation - Content Management - Conversion Rate Optimization - Conversion Tracking - CRM - Cross-system Integration - Customer Journey Mapping - Customizable Branding - Customizable CTAs - Customizable Forms - Customizable Templates - Customization - Data Import/Export - Data Import & Export Tools - Data Quality Management - Decision Making - Drag & Drop - Drip Campaigns - Dynamic Content - Email Marketing - Email Templates - Email Tracking - Engagement Tracking - Event Triggered Actions - Event / Webinar Marketing - Generative AI - Internationalization - Landing Pages/Web Forms - Lead Capture - Lead Generation [See all features](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#features) ### Recognition CleverTap is recognized as a top-rated tool in 1 Capterra Shortlist reports Salesforce Marketing Cloud is recognized as a top-rated tool in 2 Capterra Shortlist reports ### Deployment & support CleverTap Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Salesforce Marketing Cloud Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details CleverTap - By CleverTap - Located in United States - Founded in 2013 Salesforce Marketing Cloud - By Salesforce - Located in United States - Founded in 2003 ## Popular Comparisons [CleverTap](https://www.capterra.com/p/155737/CleverTap/)[4.44 (59)](https://www.capterra.com/p/155737/CleverTap/reviews/) vs [MoEngage](https://www.capterra.com/p/164687/Sherpa/)[4.31 (58)](https://www.capterra.com/p/164687/Sherpa/reviews/) Contact vendor for pricing Price Contact vendor for pricing 4.5 Features 4.3 4.3 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/155737-164687/CleverTap-vs-Sherpa) [Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/)[4.21 (531)](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/reviews/) vs [Brevo](https://www.capterra.com/p/132996/brevo/)[4.62 (3,514)](https://www.capterra.com/p/132996/brevo/reviews/) $25/month Price $9/month 4.3 Features 4.5 3.8 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/132996-248536/brevo-vs-Salesforce-Marketing-Cloud) [Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/)[4.21 (531)](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/reviews/) vs [Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,681)](https://www.capterra.com/p/110228/MailChimp/reviews/) $25/month Price $13/month 4.3 Features 4.4 3.8 Ease of Use 4.4 [View full 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