---
title: "Compare Zoho CRM vs Lofty 2026 | Capterra"
description: "Unsure of what to choose? Check Capterra to compare Zoho CRM and Lofty based on pricing, features, product details, and verified reviews."
source_url: "https://www.capterra.com/compare/155928-157457/Zoho-CRM-vs-Lofty"
page_type: "comparison"
language: "en"
---

# Zoho CRM vs Lofty Features and Cost Comparison

Last updated September 16th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

Zoho CRMLofty2/4 selected

[Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)[4.3 (6,999)](https://www.capterra.com/p/155928/Zoho-CRM/reviews/)

[Lofty](https://www.capterra.com/p/157457/Lofty/)[3.8 (128)](https://www.capterra.com/p/157457/Lofty/reviews/)

[## Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)[4.3 (6,999)](https://www.capterra.com/p/155928/Zoho-CRM/reviews/)

Starting Price

$14.00/month

Value-for-Money

4.3

Functionality

4.3

Ease of Use

4.2

Customer Service

4.1

Reviews Sentiment

Based on [6,999 reviews](#user-reviews)

Positive

5,962

Neutral

781

Negative

256

[## Lofty](https://www.capterra.com/p/157457/Lofty/)[3.8 (128)](https://www.capterra.com/p/157457/Lofty/reviews/)

Starting Price

Contact vendor

Value-for-Money

3.9

Functionality

3.9

Ease of Use

3.9

Customer Service

3.4

Reviews Sentiment

Based on [128 reviews](#user-reviews)

Positive

89

Neutral

12

Negative

27

## Summary

* * *

Key features rated by users

Features selected based on 13,596 reviews from crm software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

83%Fit

High performer

Feature ratings

Data Security

4.5

Contact Management

4.4

Activity Dashboard

4.6

Contact Database

4.4

Data Import/Export

4.3

58%Fit

Missing features

Not enough reviews

Feature ratings

Data Security

NA

Contact Management

3.9

Activity Dashboard

4.1

Contact Database

\--

Data Import/Export

3.6

User satisfaction

User satisfaction

4.3

User reviews[6,999](https://www.capterra.com/p/155928/Zoho-CRM/reviews/)

Ease of use

4.2

Functionality

4.3

Value for money

4.3

Customer support

4.1

User satisfaction

3.8

User reviews[128](https://www.capterra.com/p/157457/Lofty/reviews/)

Ease of use

3.9

Functionality

3.9

Value for money

3.9

Customer support

3.4

Price starts from

Price starts from

$14Per User, Per Month

-   Free version
-   Free trial

Price starts from

\--

-   Free version
-   Free trial

Best for

Best for

Zoho CRM can be used by businesses of all sizes. Teams can even build a custom version of Zoho CRM.

Best for

Real estate agents, teams, brokerages, developers, and property professionals seeking AI-driven marketing, CRM, lead generation, and IDX website tools.

## User reviews

Pros & cons

AD

Alexandre D.

Secretary General

> "The best I can say is that it’s a stable and solid option for properly midsize businesses such as ours, where we need a blend of capabilities in contact administration, e-mail..."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7169340)

Joseph T.

CEO

> "During that time, Zoho repeatedly threatened service suspension despite being unable to provide a functioning invoice or payment method. When a usable invoice and payment link..."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7094111)

RS

Radha S.

Legal Assistant

> "It’s a robust, feature‑rich platform that excels at centralizing customer data, automating workflows, and supporting end‑to‑end CRM processes."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7139286)

RS

Radha S.

Legal Assistant

> "In some areas, the user interface also felt a bit less intuitive or cluttered, particularly when navigating between modules or customizing layouts, which could slow things..."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7139286)

Harshul S.

Senior. Technical Support Specialist for Network Operations

> "It helps me keep track of leads, follow‑ups and tasks without losing things in emails. Once everything is set up properly it runs smooth and fits into my daily workflow."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7131806)

AS

AJ S.

CIO - Chief Information Officer

> "Advanced Analytics to get core business intelligence is tricky, Core Metric tracking can be complete pain if embedded system values are over-written with semantics that are..."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7026283)

KA

Khyan A.

Senior Business Development Representative

> "It's a flexible platform that offers a wide range of business functionality and can support a variety of teams and processes without needing multiple disconnected systems."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7188408)

KA

Khyan A.

Senior Business Development Representative

> "The biggest challenge is that the platform can sometimes feel like it's trying to do a lot of things at once. While the interface is generally good, certain areas can feel a..."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7188408)

RS

Radha S.

Legal Assistant

> "I also appreciated how seamlessly it integrates with other Zoho applications—email, reporting, automation, and analytics—which made managing customer data and follow‑ups much..."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7139286)

AS

AJ S.

CIO - Chief Information Officer

> "Customisation - especially for Zoho Books for users moving from Tally - is a very long drawn out and painful process - from a development as well as a psychological..."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7026283)

SM

Sourav M.

Supervisor

> "The Workflow Management tools are highly customizable—you can automate almost any repetitive task if you take the time to map it out."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7161540)

VR

Verified Reviewer

Ceo

> "Zoho CRM's biggest drawbacks are its steep learning curve due to a cluttered interface and inconsistent customer support response times for non-premium users."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7100569)

VR

Verified Reviewer

Travel Consultant

> "My overall experience with Zoho CRM has been positive most times, once i set up my page, ZOHO CRM does an amazing job keeping everything organized from leads, contacts, deals..."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7135940)

AS

AJ S.

CIO - Chief Information Officer

> "The CRM system is very difficult to customise - especially if you want a proper view of the business - Sales, Operations, Support, Accounts, Admin."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7026283)

PRAGATI S.

HR Manager

> "It helps streamline customer management, track leads, and organize sales activities in an efficient way."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7152340)

SM

Sourav M.

Supervisor

> "The platform's overall Design can feel a bit dated and cluttered compared to more modern CRMs. Because of its depth, Ease of Use takes a hit initially; there is a undeniably..."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7161540)

VR

Verified Reviewer

Project Analyst

> "Zoho CRM made it easy to manage our Sales pipeline by providing a structured view of leads/deals, plentiful integration options, out of the box analytics and a helpful support..."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7107263)

VR

Verified Reviewer

Commercial manager

> "I don't like how it displays the names together.it needs better google integration..its very weak on how it links your mail .i found other crm eadier.more options to not save..."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7082808)

YN

Yasmine N.

Customer Services Manager

> "Use of the product has also enabled us to accurately forecast sales and visualise our sales pipelines."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7178329)

LG

Laura G.

Owner

> "I spend hours trying to fix my bank uploads and figuring out when their service broke down. "

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7176902)

EW

Evangeline W.

Small Business Owner

> "Zoho CRM offers powerful tool that allows me to manage sales, marketing and customer support procedures in one spot."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7008596)

RS

Radha S.

Legal Assistant

> "Some areas of the interface can feel a bit dense, which may slow down new users initially."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7139286)

CC

Connor C.

Data Analyst

> "We are able to design the software to fit our very specific needs, and it can be different for each of our separate teams."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7118584)

RR

Rasilkrishnan R.

Data analyst

> "It is very hard to create new developments inside zoho with is not default in Zoho"

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7136401)

KA

Khyan A.

Senior Business Development Representative

> "From a SaaS and SDR perspective, it provides good visibility into customer information, activities, and workflows while remaining relatively easy to use once you're familiar..."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7188408)

VR

Verified Reviewer

Marketing Manager

> "The standard reports didn't quite fit what we required and it was difficult to find the relevant fields when creating custom reports."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7012119)

CC

Connor C.

Data Analyst

> "Overall, Zoho fits our needs well and the workflows and custom nature of the CRM are great, but also leads to it being complicated to manage."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7118584)

VR

Verified Reviewer

Travel Consultant

> "That being said, it's not perfect, in the early startup, it was a bit frustrating and every now and then, the platform looked a bit clustered."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7135940)

VR

Verified Reviewer

Project Analyst

> "Zoho CRM is a solid product with a helpful support team and a strong product roadmap, Zoho CRM is a strong choice for any small business looking to manage their sales activity."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7107263)

AM

Andrea M.

Academic Director

> "What’s worse, after simply requesting a demo, I was relentlessly bombarded with calls—up to 10 times a day, starting as early as 7 a.m. While I understand the intention is to..."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6810176)

MND

Mamute Nicholas D.

Sales and Marketing Specialist

> "Its proficiency in assessing the effectiveness of marketing campaigns provides performance details, reach and outcomes that helps us understand the impact of our campaigns on..."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6777466)

DM

David M.

Technical Support Engineer

> "I do not like that fields and reports require time to be customized; I still use our administrator to make more complicated changes."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7065659)

AS

Abhishek S.

Ops Manager

> "Two things I liked the most about Zoho CRM is the AI powered Sales Assistant Zia which has helped me analyze quicker and second the way I was able to Analyze and find a..."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6656933)

MS

Mallory S.

Clinical Operations Manager

> "I do not always love the lay out, sometimes it is not super intuitive, especially if you are not in it on a daily basis."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7114287)

MRUR

MD RIAJ UDDIN R.

Marketing Manager

> "Its deal pipeline feature helps streamline lead management by organizing them according to their stages, making it easier to track progress and close deals efficiently."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6548669)

LG

Laura G.

Owner

> "On a quarterly basis the bank links do not work. "

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7176902)

EJ

Emily J.

Sales Manager

> "I used it to manage a pipeline of more than 100 prospects and the real-time analytics allowed me to recognize opportunities and close deals quicker."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6745866)

PB

Philip B.

Operations Manager

> "Impossible to get a timely or logical response to an obvious problem caused by Zoho."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7131331)

Arpit P.

IT Consultant

> "The platform allows you to customize modules, workflows, and dashboards to place with specific business needs which makes it highly adaptable."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6558299)

DJL

David J. L.

Creative Production Manager

> "The mobile app is slightly clunky compared with the desktop web interface, especially when updating project notes on the fly."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6800187)

MND

Mamute Nicholas D.

Sales and Marketing Specialist

> "Additionally , it is flexible and offers customization options to fit into our workflow and has allowed us to tailor it to our unique needs and requirements."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6777466)

NP

Narender P.

Pre-sales consultant

> "All is good, but scheduling a reminder calls sometimes i get frustrated because when we done the calls everytime they ask how much the duration of calls like they ask minutes..."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6595893)

AS

Alan S.

IT Project Manager

> "It’s highly customizable — you can easily customize modules, fields, layouts, workflows, and dashboards to match business processes."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7001282)

VR

Verified Reviewer

Executive Assistant

> "Many users report that Zoho CRM's customer support can be slow and unresponsive, making it frustrating to resolve critical issues or seek assistance."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6618626)

MS

Mallory S.

Clinical Operations Manager

> "I like the various features within to help keep the team organized and easily locate our client's information."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7114287)

MK

Megan K.

Senior Marketing Manager

> "I came from HubSpot so maybe I have been spoilt but I’ve found the transition to Zoho difficult and cumbersome - it doesn’t have the built in basic functionality that HubSpot..."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6739858)

JR

John R.

Social media marketer

> "We rely on it in our work and in the reports we provide due to its clarity and ease of understanding for non-specialists."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7159243)

OA

Okan A.

Director

> "One of them accepted to honor refund as per their terms and condition within 30 days, and then wasted 3 weeks to response only to be told it is passed the 30 days."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6564315)

Jamie Morgan W.

Sales Associate

> "Zoho CRM offers very reliable customer engagement tools that has helped us to streamline our interactions with customers and close sales deals quickly."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6754697)

TW

Toshia W.

Owner

> "The mobile app can feel clunky, and support response times can be slow, which can be frustrating when you need quick help."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6547855)

VR

Verified Reviewer

Business Analyst

> "I liked the dashboard analytics and AI features in the Zoho CRM, almost all the things have been automated by this crm software which are necessary to run your business and..."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6599377)

DA

Dana A.

Managing Partner

> "I try to strip out the clutter to keep it user-friendly, but their limits on customization make that difficult—and that’s frustrating when I just want simplicity.""

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6797825)

SG

Sauve G.

Sales Representative

> "I really like how Zoho CRM centralize customer data and potential leads in one organized place .An"

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7161378)

Joseph T.

CEO

> "This occurred despite Zoho being fully aware that the delay was caused entirely by its own billing failures."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7094111)

PRAGATI S.

HR Manager

> "It makes it easy to track leads, manage sales pipelines, and follow up with clients efficiently."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7152340)

OP

Orla P.

Head of Sales

> "However, its steep learning curve and occasional performance issues can create initial challenges for new users, particularly those without prior CRM experience."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6564281)

AMM

Asan Mohammed M.

STRUCTURE DESIGN

> "Zoho CRM is user-friendly and versatile,affordable and accessible to businesses of all sizes,and offers multiple editions with different pricing plans,has improved their lead..."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6617394)

DG

David G.

Head of Commercial Growth and Partnerships

> "The sheer number of options can sometimes be excessive, leading to features going unused or confusing users who don’t need advanced capabilities."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6584703)

Junko O.

Business Consultant

> "We implemented Zoho CRM in our company six months ago and it has been a remarkable transformation in our customer relationship management. Since incorporating sales..."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6581301)

AS

Abhishek S.

Ops Manager

> "I was not able to perform a lot of customization probably because I have not explored all the customizations that is possible."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6656933)

AS

AJ S.

CIO - Chief Information Officer

> "It's been a 3+ year journey with Zoho. If the Zoho ecosystem had been a bit better thought-out with easy customisations the journey shouldn't have taken more than 1 year. If..."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7026283)

FR

Farheen R.

Senior Manager- New Business

> "The reminders that we set only appears as web-based push notifications and I often tends to lose it."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6663851)

Jamie Morgan W.

Sales Associate

> "Zoho CRM has customer segmentation functions which help us to offer our customers with personalized services based on their preferences."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6754697)

AMM

Asan Mohammed M.

STRUCTURE DESIGN

> "Zoho CRM requires extensive customization to be usable,CRM has technical limitations, such as:"

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6617394)

KK

Krishna K.

Admin

> "Zoho CRM displays a high level of quality marketing automation capabilities, more so on striking a good balance between functionality, customization and affordability."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7000719)

OA

Okan A.

Director

> "Dishonest people, They just wasted time tool 3 weeks to respond and than told me it was passed due. if it wasn't upfront 1 year payment i would move my company, i will..."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6564315)

SM

Sourav M.

Supervisor

> "Once properly configured, it’s an incredibly powerful engine for managing data and automating workflows."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7161540)

PG

Praveen G.

Assistant manager

> "While Zoho CRM integrates with many tools, setting up and maintaining these integrations can sometimes be tricky or unreliable"

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6582098)

MND

Mamute Nicholas D.

Sales and Marketing Specialist

> "We are reaping tons of benefits ranging from streamlined sales and marketing processes, improved customer relationships and retention to enhanced business performance."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6777466)

ICO

Ilhan Can O.

Senior Associate

> "Sometimes we experience minor errors/glitches; e.g. search bar (does not directly go to the page when you click on the search result) and new customer profile is not saved..."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6101344)

Cristin H.

Office manager

> "The best part about Zoho CRM is it's incredible value for money and customization options."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7177143)

VR

Verified Reviewer

HR and Admin Manager

> "According to me the only con is - Content management limitations - Data import and data export limitations only."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7003720)

Junko O.

Business Consultant

> "With a wide range of features and functionalities, this system suits the needs of small and large businesses, allowing full control over the customer lifecycle."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6581301)

RR

Rasilkrishnan R.

Data analyst

> "It is no good at customisation."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7136401)

TW

Toshia W.

Owner

> "The automation features save me so much time, and I can customize it to fit my business perfectly. Plus, it’s budget-friendly, which is a huge plus for me as a small business..."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6547855)

PB

Prasad B.

Web Developer

> "Zoho's Customer support is limited while integrating third-party apps with CRM"

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6727144)

KA

Khyan A.

Senior Business Development Representative

> "Being cloud-based made it easy to access information from anywhere, and it integrated reasonably well with other business systems."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7188408)

VR

Verified Reviewer

Director

> "One aspect of ZOHO CRM that some users may find less favorable is its pricing structure. While it offers a free version and various pricing tiers, the cost can add up,..."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___5077735)

Cristin H.

Office manager

> "The platform makes tracking sales leads simple and highly effective"

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7177143)

PS

Peter S.

Director

> "Not keen on having to visit separate window for each module."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7096821)

Max P.

Sales Director of Channel

> "Ease of Adoption: Zoho CRM's intuitive interface, coupled with SMF360's expert guidance, made onboarding seamless."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#GetApp___6645121)

AS

AJ S.

CIO - Chief Information Officer

> "Customisation - especially for Zoho Books for users moving from Tally - is a very long drawn out and painful process - from a development as well as a psychological..."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7026283)

VR

Verified Reviewer

Brand and Product Marketing lead

> "Zoho dashboards with all the detailed information with some very good colours"

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6584486)

RS

Radha S.

Legal Assistant

> "Some areas of the interface can feel a bit dense, which may slow down new users initially."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7139286)

Shelmith S.

Admin Virtual Assistant

> "The CRM has simplified my work and I have everything at a touch of a button."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6088264)

AK

Arif K.

Executive Assitant

> "The interface can feel a bit complex and overwhelming at first, especially for new users."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6567360)

Cris N.

Founder and Creative Director

> "Zoho CRM has an intuitive interface which is well laid and straightforward making it very user friendly."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___5057180)

EJ

Emily J.

Sales Manager

> "As a CRM newbie, the interface can seem cluttered and overwhelming at first."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6745866)

KA

Khyan A.

Senior Business Development Representative

> "Being cloud-based made it easy to access information from anywhere, and it integrated reasonably well with other business systems."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7188408)

PG

Praveen G.

Assistant manager

> "While Zoho CRM integrates with many tools, setting up and maintaining these integrations can sometimes be tricky or unreliable"

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6582098)

VR

Verified Reviewer

business development

> "Zoho CRM impresses with integrated apps, seamless integration, scalability, mobile accessibility , collaborative features and extensive support."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#GetApp___6039026)

AM

Alfred M.

Consultant

> "Integration with some third-party apps can be tricky and may require extra setup time."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6563316)

Hemant A.

Data Analyst

> "Also a thing that i like about zoho is that it integrates seamlessly with a wide range of third-party applications which allows us to connect various systems and helps in..."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6429716)

RT

Robert T.

Marketing Director

> "It can be difficult to integrate with with other applications you might already have within your organization."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6004488)

Arpit P.

IT Consultant

> "The platform’s integration with other Zoho applications and third-party tools has helps a lot."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6558299)

CW

Christian W.

CEO

> "there is not integration testing between the different modules."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6169747)

Akhtar S.

Senior HR Executive

> "Overall experience has been very good from transitioning from a traditional software to all-in-one tool."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7178747)

MS

Mallory S.

Clinical Operations Manager

> "I do not always love the lay out, sometimes it is not super intuitive, especially if you are not in it on a daily basis."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7114287)

Mararia D.

UIUX Designer

> "What i like about Zoho CRM is software is versatile and can be used in a wide variety of ways."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6567270)

MK

Megan K.

Senior Marketing Manager

> "I came from HubSpot so maybe I have been spoilt but I’ve found the transition to Zoho difficult and cumbersome - it doesn’t have the built in basic functionality that HubSpot..."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6739858)

VR

Verified Reviewer

Designer

> "An easy-to-use application that provides a good overview of open items and to-do."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6526470)

RB

Ryan B.

Software Developer

> "It is very busy, in the sense that there are alot of moving parts and is not as intuitive as it could be."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___5091281)

DA

Dana A.

Managing Partner

> "It was simple, reliable, and helped me stay organized."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6797825)

JG

Joshua G.

VP

> "Simply put, It was so complicated to use."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6865161)

KA

Khyan A.

Senior Business Development Representative

> "From a SaaS and SDR perspective, it provides good visibility into customer information, activities, and workflows while remaining relatively easy to use once you're familiar..."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7188408)

VR

Verified Reviewer

Ceo

> "Zoho CRM's biggest drawbacks are its steep learning curve due to a cluttered interface and inconsistent customer support response times for non-premium users."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7100569)

Jamie Morgan W.

Sales Associate

> "Zoho CRM offers very reliable customer engagement tools that has helped us to streamline our interactions with customers and close sales deals quickly."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6754697)

VR

Verified Reviewer

Executive Assistant

> "Many users report that Zoho CRM's customer support can be slow and unresponsive, making it frustrating to resolve critical issues or seek assistance."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6618626)

Jamie Morgan W.

Sales Associate

> "Zoho CRM has customer segmentation functions which help us to offer our customers with personalized services based on their preferences."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6754697)

PB

Prasad B.

Web Developer

> "Zoho's Customer support is limited while integrating third-party apps with CRM"

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6727144)

MND

Mamute Nicholas D.

Sales and Marketing Specialist

> "We are reaping tons of benefits ranging from streamlined sales and marketing processes, improved customer relationships and retention to enhanced business performance."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6777466)

Himaanshu L.

Team Lead- Customer Success

> "The customer support services need to be little improved and sometimes I notice slight lags."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6639432)

[View Reviews](https://www.capterra.com/p/155928/Zoho-CRM/reviews/)

LA

Luis A.

Agent

> "Integration and customization, there are some third party apps that can sync with it, giving you more control over things in..."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086784)

JE

Jenn E.

realtor

> "Texting, group texting, my accounts don't sync well from computer to phone, which causes me to miss messages all the time, not..."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7090523)

RR

Rolanda R.

Agent

> "It’s a powerful CRM that helps me stay organized, manage leads efficiently, and keep my real estate business running smoothly."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086882)

BJ

Bob J.

Team Lead

> "Lofty CRM had ongoing setup issues, texting never worked properly, and billing began before the service was fully functional,..."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7123089)

Robert C.

Chief Executive Officer

> "Lofty packs a lot into one platform: website, CRM, smart plans, and some social media management, which is convenient."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7075609)

SC

Shannon C.

Listing Specialist

> "Admins can feel restricted if they need highly customized pipelines. If your business relies on a specific third-party tool,..."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086864)

RR

Rolanda R.

Agent

> "The lead capture and automation tools make it easy to respond quickly and consistently, which is critical for converting..."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086882)

TM

Tavarus M.

REALTOR®

> "The SEO features of the agent website are also challenging and do not function the way they are advertised, requiring far more..."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7087583)

AW

Allie W.

Agent Success Manager

> "All-in-one simplicity: CRM, IDX site, lead routing, automations — fewer logins, less chaos."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086900)

TP

Tabatha P.

REALTOR

> "Not being able to scroll to the next lead/client, more technology than I am used to, and it doesn't send me reminders to my..."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086783)

TM

Tavarus M.

REALTOR®

> "It is a powerful platform with strong potential, especially for agents who are experienced, tech-savvy, and willing to invest..."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7087583)

ZO

Zach O.

Broker

> "Not being able to have my mass emails go to all contacts that are merged together."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086791)

RF

Rachel F.

Loan Officer

> "I like that I can share the platform with my lending partners and it gives them the ability to follow up with their leads."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086780)

MR

Meghan R.

Realtor

> "There's not enough room here to cover the endless number of issues I've had with the it and there is never any quick..."

[See full review](https://www.capterra.com/p/157457/Lofty/#SoftwareAdvice___7080468)

TM

Tavarus M.

REALTOR®

> "The AI tools are a nice addition and show promise, especially for content assistance and automation, even though they still..."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7087583)

TM

Tavarus M.

REALTOR®

> "The paid advertising features were not working as advertised, which Lofty acknowledged, but I was never provided with a clear..."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7087583)

AK

Anthony K.

REALTOR

> "Also allows for AI assistance and help to create content and ideas on how to reach clients."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086812)

BT

Billy T.

owner

> "I think what is missing is having programmers working with an agent and watch what they use and what they do not use and why."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7087335)

TM

Tavarus M.

REALTOR®

> "Overall, Lofty works well for agents who want to consolidate their tech stack and build systems for long-term growth."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7087583)

VR

Verified Reviewer

Team Lead

> "The few leads I did get in the 6 months I had them were terrible, even when I paid extra to have them do the ads for me I got..."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7043066)

TM

Tavarus M.

REALTOR®

> "I also appreciate the control over branding, landing pages, and long-term nurture campaigns."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7087583)

Robert C.

Chief Executive Officer

> "I also run into bugs from time to time, and support, while helpful, can be slow to respond."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7075609)

RC

RIck C.

Owner Broker

> "great CRM and website - Love the new technology always being updated - super efficient smart plans and a great AI feature."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086782)

APO

Alfonso Paul O.

Listing Agent

> "when I was speaking with sales person her told me so many things I would be getting for the price to find out it was not true...."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086786)

SP

Shane P.

Broker

> "I'm able to integrate several system into one to make it an all in one system."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7062980)

MR

Meghan R.

Realtor

> "AI assistant is robotic, unable to be instructed and unreliable."

[See full review](https://www.capterra.com/p/157457/Lofty/#SoftwareAdvice___7080468)

AW

Allie W.

Agent Success Manager

> "What really stands out is how it supports both daily agent activity and long-term growth without feeling overwhelming."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086900)

RD

Rebecca D.

Realtor

> "Lofty does not allow for a newsletter and the self made smart plan email doesn't go to where directed,nor can you hit Send..."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___6181274)

AD

Anita D.

Agent

> "My Clients are engaging with me more and I am securing more leads since the use of Lofty as my CRM."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086880)

RD

Rebecca D.

Realtor

> "Lofty does not allow for a newsletter and the self made smart plan email doesn't go to where directed,nor can you hit Send..."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___6181274)

SF

Suzanne F.

Director of Operations

> "I've had a good experience with Lofty, as a real estate admin who's in charge of the website for a team of seven high..."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086777)

RD

Rebecca D.

Realtor

> "The app does not show you 90% of desktop functions either and the website looks like crap on the phone with elelements out of..."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___6181274)

TP

Tabatha P.

REALTOR

> "Marketing properties is great, easy to connect to other lead sources, web url pages, and price point is great."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086783)

MR

Meghan R.

Realtor

> "Sadly, this amount of time is not unusual. "

[See full review](https://www.capterra.com/p/157457/Lofty/#SoftwareAdvice___7080468)

Joseph B.

Inside Sales Agent

> "I like the interface for listings."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7154104)

LP

Lori P.

Owner and Team Leader

> "I have used multiple CRMs and this is by far the worst customer service ever."

[See full review](https://www.capterra.com/p/157457/Lofty/#SoftwareAdvice___6755892)

AD

Anita D.

Agent

> "What I like most about Lofty is the "Lead Management" and I have experienced great security and no cyber disruptions."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086880)

LR

Luis R.

Realtor

> "The search field is not intuitive. If you want to search for a lead's name you have to know the full name and exactly how it..."

[See full review](https://www.capterra.com/p/157457/Lofty/#GetApp___4702959)

DH

Damian H.

Broker Associate

> "I like the posting and 3 line dialers."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086799)

APO

Alfonso Paul O.

Listing Agent

> "they are add on's I was not expecting. "

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086786)

SF

Suzanne F.

Director of Operations

> "It's more affordable than many other real estate CRMs, and gives a solid value for the price you pay!"

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086777)

RD

Rebecca D.

Realtor

> "They use too much AI for customer service and are probably OUTSOURCING as well overseas. "

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___6181274)

SC

Shannon C.

Listing Specialist

> "Lofty has Automation that actually helps the agents leverage!"

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086864)

LP

Lori P.

Owner and Team Leader

> "I've never had so many problems with email."

[See full review](https://www.capterra.com/p/157457/Lofty/#SoftwareAdvice___6755892)

DH

Damian H.

Broker Associate

> "The email and text functions are fantastic."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086799)

RT

Robert T.

Team Owner

> "The worse part about Chime/ now Lofty isn't the lack of "hiccups" in the system or the over selling. "

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___6061527)

PM

Paula M.

Marketing Manager

> "I think the menu is clear to navigate and makes sense to a user of any skill level."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086778)

LP

Lori P.

Owner and Team Leader

> "Horrible, horrible, horrible."

[See full review](https://www.capterra.com/p/157457/Lofty/#SoftwareAdvice___6755892)

PM

Paula M.

Marketing Manager

> "I have been able to solve all issues with their assistance."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086778)

LP

Lori P.

Owner and Team Leader

> "What a waste of time and money."

[See full review](https://www.capterra.com/p/157457/Lofty/#SoftwareAdvice___6755892)

AR

Amanda R.

Realtor

> "I love that the AI intelligence writes texts and emails for you."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___6811410)

LP

Lori P.

Owner and Team Leader

> "Horrible."

[See full review](https://www.capterra.com/p/157457/Lofty/#SoftwareAdvice___6755892)

SF

Suzanne F.

Director of Operations

> "The agents like the lead management as well."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086777)

IP

Iva P.

Broker- Associate

> "When you sign, "it is all free and no contract etc" when you ask to cancel there us suddenly a One time Monthly Fee of $500..."

[See full review](https://www.capterra.com/p/157457/Lofty/#SoftwareAdvice___4328801)

LS

Lynn S.

REALTOR®

> "The support is also top notch."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086824)

KM

Kevin M.

Owner

> "Very frustrating the time on hold is horrible and they still don't have answers"

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___6341625)

RT

Robert T.

Team Owner

> "The interface seem much more friendly than my other CRM, I liked how it ranks and helps ID lead activity and it is pretty..."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___6061527)

KM

Kevin M.

Owner

> "The support team is very little help."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___6341625)

EF

Eric F.

Partner

> "AI chatbox was helpful and affordable, however you get what you pay for."

[See full review](https://www.capterra.com/p/157457/Lofty/#SoftwareAdvice___6645040)

NB

Nolan B.

Broker Owner

> "It is hard to use any of the feature if you can't get a response from tech support."

[See full review](https://www.capterra.com/p/157457/Lofty/#SoftwareAdvice___4284168)

KL

Katy L.

Realtor

> "I loved the aesthetic, features and learning curve."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7089929)

JP

Joshua P.

Realtor

> "I've been with Chime for 2 years, Admittedly it started out well but quickly started to go down hill. When I was first..."

[See full review](https://www.capterra.com/p/157457/Lofty/#SoftwareAdvice___4146627)

SL

Shawn L.

Realtor

> "Would highly recomend there service"

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7087455)

RD

Rebecca D.

Realtor

> "Despise it."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___6181274)

SF

Suzanne F.

Director of Operations

> "Support has been helpful."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086777)

RR

Ron R.

Managing broker

> "Complete waste of sunken cost money plus all the organic leads we lost."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___4513903)

SK

Susan K.

Realtor

> "They make everything easy for me"

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086931)

JP

Joshua P.

Realtor

> "Way too many tech issues for this system to be relaible"

[See full review](https://www.capterra.com/p/157457/Lofty/#SoftwareAdvice___4146627)

PM

Paula M.

Marketing Manager

> "I really appreciate the interface being user friendly."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086778)

JP

Joshua P.

Realtor

> "Its nearly impossible to talk to someone in the US besides someone in Sales."

[See full review](https://www.capterra.com/p/157457/Lofty/#SoftwareAdvice___4146627)

AD

Anita D.

Agent

> "This feature I have high regard for and is value for the money. "

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086880)

LR

Luis R.

Realtor

> "I use it every day and can get frustrated that simple things don't always work as they should."

[See full review](https://www.capterra.com/p/157457/Lofty/#GetApp___4702959)

JT

Jacob T.

Consumer

> "It’s very well integrated and offers a credit builder card which is very beneficial for people trying to work on there credit..."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___3815295)

RR

Ron R.

Managing broker

> "Try calling support or sales after you sign up and they will not answer!!"

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___4513903)

EO

Erica O.

Manager

> "I like that it gives people a second chance and the ablility to earn credit ."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___4261880)

LR

Luis R.

Realtor

> "Texts will suddenly be invalidated."

[See full review](https://www.capterra.com/p/157457/Lofty/#GetApp___4702959)

VR

Verified Reviewer

CEO

> "The credit builder account is the best feature about this software, I truly believe that this software can help build the..."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___3389900)

VR

Verified Reviewer

nyb

> "I don't want my money in a GLICH. "

[See full review](https://www.capterra.com/p/157457/Lofty/#GetApp___4915909)

TS

Thaine S.

Managing Broker

> "We love the integration of "Listing Discovery" which is basically an MLS interface that is very convenient for creating..."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___2873287)

MS

Michael S.

Agent

> "I've had many, many problems and customer support is awful to deal with."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___4551505)

LA

Luis A.

Agent

> "Integration and customization, there are some third party apps that can sync with it, giving you more control over things in..."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086784)

LR

Luis R.

Realtor

> "The search field is not intuitive. If you want to search for a lead's name you have to know the full name and exactly how it..."

[See full review](https://www.capterra.com/p/157457/Lofty/#GetApp___4702959)

AW

Allie W.

Agent Success Manager

> "All-in-one simplicity: CRM, IDX site, lead routing, automations — fewer logins, less chaos."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086900)

TS

Thaine S.

Managing Broker

> "The Curaytor provided Website has poor navigation between listings (the "Prev" and "Next" are hidden unless you scroll down..."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___2873287)

TM

Tavarus M.

REALTOR®

> "It is a powerful platform with strong potential, especially for agents who are experienced, tech-savvy, and willing to invest..."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7087583)

LR

Luis R.

Realtor

> "I use it every day and can get frustrated that simple things don't always work as they should."

[See full review](https://www.capterra.com/p/157457/Lofty/#GetApp___4702959)

PM

Paula M.

Marketing Manager

> "I think the menu is clear to navigate and makes sense to a user of any skill level."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086778)

BJ

Bob J.

Team Lead

> "Lofty CRM had ongoing setup issues, texting never worked properly, and billing began before the service was fully functional,..."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7123089)

LA

Luis A.

Agent

> "Integration and customization, there are some third party apps that can sync with it, giving you more control over things in..."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7086784)

Robert C.

Chief Executive Officer

> "I also run into bugs from time to time, and support, while helpful, can be slow to respond."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7075609)

SP

Shane P.

Broker

> "I'm able to integrate several system into one to make it an all in one system."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___7062980)

LP

Lori P.

Owner and Team Leader

> "I have used multiple CRMs and this is by far the worst customer service ever."

[See full review](https://www.capterra.com/p/157457/Lofty/#SoftwareAdvice___6755892)

JT

Jacob T.

Consumer

> "It’s very well integrated and offers a credit builder card which is very beneficial for people trying to work on there credit..."

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___3815295)

RD

Rebecca D.

Realtor

> "They use too much AI for customer service and are probably OUTSOURCING as well overseas. "

[See full review](https://www.capterra.com/p/157457/Lofty/#Capterra___6181274)

[View Reviews](https://www.capterra.com/p/157457/Lofty/reviews/)

## User interface

4.31 (6,999)

[Lofty](https://www.capterra.com/p/157457/Lofty/)

3.84 (128)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

Activity Dashboard

207

Important

Activity Tracking

150

Important

Adaptive Learning

120

Important

Zoho CRM

Top features

32/50

-   Activity Dashboard
-   Activity Tracking
-   Adaptive Learning
-   AI Copilot
-   AI Text Generation
-   Alerts/Notifications
-   API
-   Audience Targeting
-   Autonomous Task Execution
-   Batch Processing
-   Brand Tracking
-   Breadth of Partner Applications
-   Business Card/Badge Scanning
-   Calendar Management
-   Calendar/Reminder System
-   Calendar Sync
-   Call Center Features
-   Campaign Management
-   Case Management
-   Channel Management
-   Collaboration Tools
-   Commission Management
-   Communication Management
-   Contact Database
-   Contact Management
-   Content Management
-   Contract/License Management
-   CRM
-   Cross-system Integration
-   Customer Contract Management
-   Customer Database
-   Customer Engagement
-   Customer Journey Mapping
-   Customer Segmentation
-   Customer Social Profiles
-   Customer Support
-   Customer Support Portal
-   Customizable Fields
-   Customizable Reports
-   Customizable Templates
-   Customization
-   Data Import/Export
-   Data Import & Export Tools
-   Data Security
-   Data Visualization
-   Deal Management
-   Decision Making
-   Desktop Integration
-   Document & Content Mgmt.
-   Document Management

[See all features](https://www.capterra.com/p/155928/Zoho-CRM/#features)

Lofty

16/50

-   Activity Dashboard
-   Activity Tracking
-   Adaptive Learning
-   AI Copilot
-   AI Text Generation
-   Alerts/Notifications
-   API
-   Audience Targeting
-   Autonomous Task Execution
-   Batch Processing
-   Brand Tracking
-   Breadth of Partner Applications
-   Business Card/Badge Scanning
-   Calendar Management
-   Calendar/Reminder System
-   Calendar Sync
-   Call Center Features
-   Campaign Management
-   Case Management
-   Channel Management
-   Collaboration Tools
-   Commission Management
-   Communication Management
-   Contact Database
-   Contact Management
-   Content Management
-   Contract/License Management
-   CRM
-   Cross-system Integration
-   Customer Contract Management
-   Customer Database
-   Customer Engagement
-   Customer Journey Mapping
-   Customer Segmentation
-   Customer Social Profiles
-   Customer Support
-   Customer Support Portal
-   Customizable Fields
-   Customizable Reports
-   Customizable Templates
-   Customization
-   Data Import/Export
-   Data Import & Export Tools
-   Data Security
-   Data Visualization
-   Deal Management
-   Decision Making
-   Desktop Integration
-   Document & Content Mgmt.
-   Document Management

[See all features](https://www.capterra.com/p/157457/Lofty/#features)

### Recognition

Zoho CRM is recognized as a top-rated tool in 5 Capterra Shortlist reports

No recognitions have been awarded to Lofty

### Deployment & support

Zoho CRM

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Lofty

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Zoho CRM

-   By Zoho
-   Located in United States
-   Founded in 1996

Lofty

-   By Lofty
-   Located in China
-   Founded in 2016

## Popular Comparisons

[Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)[4.31 (6,999)](https://www.capterra.com/p/155928/Zoho-CRM/reviews/)

vs

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4.3

Features

4.4

4.2

Ease of Use

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[Lofty](https://www.capterra.com/p/157457/Lofty/)[3.84 (128)](https://www.capterra.com/p/157457/Lofty/reviews/)

vs

[CINC](https://www.capterra.com/p/152829/CINC/)[4.14 (249)](https://www.capterra.com/p/152829/CINC/reviews/)

Contact vendor for pricing

Price

$1000/month

3.9

Features

4.2

3.9

Ease of Use

4.2

[View full comparison](https://www.capterra.com/compare/152829-157457/CINC-vs-Lofty)

[Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)[4.31 (6,999)](https://www.capterra.com/p/155928/Zoho-CRM/reviews/)

vs

[HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[4.51 (4,487)](https://www.capterra.com/p/152373/HubSpot-CRM/reviews/)

$14/month

Price

$20/month

4.3

Features

4.4

4.2

Ease of Use

4.4

[View full comparison](https://www.capterra.com/compare/152373-155928/HubSpot-CRM-vs-Zoho-CRM)

[Lofty](https://www.capterra.com/p/157457/Lofty/)[3.84 (128)](https://www.capterra.com/p/157457/Lofty/reviews/)

vs

[BoldTrail](https://www.capterra.com/p/176447/BoldTrail/)[4.41 (564)](https://www.capterra.com/p/176447/BoldTrail/reviews/)

Contact vendor for pricing

Price

Contact vendor for pricing

3.9

Features

4.3

3.9

Ease of Use

4.1

[View full comparison](https://www.capterra.com/compare/157457-176447/Lofty-vs-BoldTrail)

[Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)[4.31 (6,999)](https://www.capterra.com/p/155928/Zoho-CRM/reviews/)

vs

[Bigin by Zoho CRM](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/)[4.71 (744)](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/reviews/)

$14/month

Price

$7/year

4.3

Features

4.5

4.2

Ease of Use

4.8

[View full comparison](https://www.capterra.com/compare/155928-204998/Zoho-CRM-vs-Bigin-by-Zoho-CRM)

[Lofty](https://www.capterra.com/p/157457/Lofty/)[3.84 (128)](https://www.capterra.com/p/157457/Lofty/reviews/)

vs

[TOP PRODUCER](https://www.capterra.com/p/152143/Top-Producer-CRM/)[3.99 (323)](https://www.capterra.com/p/152143/Top-Producer-CRM/reviews/)

Contact vendor for pricing

Price

$129/month

3.9

Features

3.9

3.9

Ease of Use

3.8

[View full comparison](https://www.capterra.com/compare/152143-157457/Top-Producer-CRM-vs-Lofty)

[Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)[4.31 (6,999)](https://www.capterra.com/p/155928/Zoho-CRM/reviews/)

vs

[Kylas Sales CRM](https://www.capterra.com/p/210630/Kylas/)[4.81 (625)](https://www.capterra.com/p/210630/Kylas/reviews/)

$14/month

Price

$250/month

4.3

Features

4.7

4.2

Ease of Use

4.8

[View full comparison](https://www.capterra.com/compare/155928-210630/Zoho-CRM-vs-Kylas)

[Lofty](https://www.capterra.com/p/157457/Lofty/)[3.84 (128)](https://www.capterra.com/p/157457/Lofty/reviews/)

vs

[Sell.Do](https://www.capterra.com/p/151826/Sell-Do/)[4.69 (134)](https://www.capterra.com/p/151826/Sell-Do/reviews/)

Contact vendor for pricing

Price

$34.99/month

3.9

Features

4.6

3.9

Ease of Use

4.7

[View full comparison](https://www.capterra.com/compare/151826-157457/Sell-Do-vs-Lofty)

[Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)[4.31 (6,999)](https://www.capterra.com/p/155928/Zoho-CRM/reviews/)

vs

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$14/month

Price

$50/month

4.3

Features

4.3

4.2

Ease of Use

4.1

[View full comparison](https://www.capterra.com/compare/155928-157279/Zoho-CRM-vs-Dynamics-365)

[Lofty](https://www.capterra.com/p/157457/Lofty/)[3.84 (128)](https://www.capterra.com/p/157457/Lofty/reviews/)

vs

[BoomTown](https://www.capterra.com/p/151892/BoomTown/)[4.46 (239)](https://www.capterra.com/p/151892/BoomTown/reviews/)

Contact vendor for pricing

Price

$1000/month

3.9

Features

4.4

3.9

Ease of Use

4.4

[View full comparison](https://www.capterra.com/compare/151892-157457/BoomTown-vs-Lofty)

[Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)[4.31 (6,999)](https://www.capterra.com/p/155928/Zoho-CRM/reviews/)

vs

[Pipedrive](https://www.capterra.com/p/132666/Pipedrive/)[4.53 (3,062)](https://www.capterra.com/p/132666/Pipedrive/reviews/)

$14/month

Price

$19/month

4.3

Features

4.3

4.2

Ease of Use

4.5

[View full comparison](https://www.capterra.com/compare/132666-155928/Pipedrive-vs-Zoho-CRM)

[Lofty](https://www.capterra.com/p/157457/Lofty/)[3.84 (128)](https://www.capterra.com/p/157457/Lofty/reviews/)

vs

[HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[4.51 (4,487)](https://www.capterra.com/p/152373/HubSpot-CRM/reviews/)

Contact vendor for pricing

Price

$20/month

3.9

Features

4.4

3.9

Ease of Use

4.4

[View full comparison](https://www.capterra.com/compare/152373-157457/HubSpot-CRM-vs-Lofty)