# Compare Zoho CRM vs Apollo.io 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare Zoho CRM and Apollo.io based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/155928-158696/Zoho-CRM-vs-Apollo

---

# Zoho CRM vs Apollo.io Features and Cost Comparison

Last updated May 6th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

Zoho CRMApollo.io2/4 selected

[Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)[4.3 (6,972)](https://www.capterra.com/p/155928/Zoho-CRM/reviews/)

[Apollo.io](https://www.capterra.com/p/158696/Apollo/)[4.5 (393)](https://www.capterra.com/p/158696/Apollo/reviews/)

[## Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)[4.3 (6,972)](https://www.capterra.com/p/155928/Zoho-CRM/reviews/)

Starting Price

$14.00/month

Value-for-Money

4.3

Functionality

4.3

Ease of Use

4.2

Customer Service

4.1

Reviews Sentiment

Based on [6,972 reviews](#user-reviews)

Positive

5,937

Neutral

782

Negative

253

[## Apollo.io](https://www.capterra.com/p/158696/Apollo/)[4.5 (393)](https://www.capterra.com/p/158696/Apollo/reviews/)

Starting Price

Contact vendor

Value-for-Money

4.4

Functionality

4.5

Ease of Use

4.5

Customer Service

4.3

Reviews Sentiment

Based on [393 reviews](#user-reviews)

Positive

360

Neutral

16

Negative

17

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## Summary

* * *

Key features rated by users

Features selected based on 5,860 reviews from lead management software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

82%Fit

High performer

Feature ratings

CRM

4.6

Contact Management

4.4

Lead Capture

4.4

Prospecting Tools

4.4

Lead Generation

4.1

79%Fit

High performer

Feature ratings

CRM

4.0

Contact Management

4.4

Lead Capture

4.5

Prospecting Tools

4.5

Lead Generation

4.5

User satisfaction

User satisfaction

4.3

User reviews[6,972](https://www.capterra.com/p/155928/Zoho-CRM/reviews/)

Ease of use

4.2

Functionality

4.3

Value for money

4.3

Customer support

4.1

User satisfaction

4.5

User reviews[393](https://www.capterra.com/p/158696/Apollo/reviews/)

Ease of use

4.5

Functionality

4.5

Value for money

4.4

Customer support

4.3

Price starts from

Price starts from

$14Per User, Per Month

-   Free version
-   Free trial

Price starts from

\--

-   Free version
-   Free trial

Best for

Best for

Zoho CRM can be used by businesses of all sizes. Teams can even build a custom version of Zoho CRM.

Best for

Our B2B data quantity and quality offer sales, marketing, recruiting, and financial professionals an edge to access the information they can’t get elsewhere.

## User reviews

Pros & cons

VR

Verified Reviewer

Project Analyst

> "Zoho CRM made it easy to manage our Sales pipeline by providing a structured view of leads/deals, plentiful integration options, out of the box analytics and a helpful support team."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7107263)

Joseph T.

CEO

> "During that time, Zoho repeatedly threatened service suspension despite being unable to provide a functioning invoice or payment method. When a usable invoice and payment link were finally..."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7094111)

RS

Radha S.

Legal Assistant

> "It’s a robust, feature‑rich platform that excels at centralizing customer data, automating workflows, and supporting end‑to‑end CRM processes."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7139286)

VR

Verified Reviewer

Ceo

> "Zoho CRM's biggest drawbacks are its steep learning curve due to a cluttered interface and inconsistent customer support response times for non-premium users."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7100569)

Harshul S.

Senior. Technical Support Specialist for Network Operations

> "It helps me keep track of leads, follow‑ups and tasks without losing things in emails. Once everything is set up properly it runs smooth and fits into my daily workflow."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7131806)

RS

Radha S.

Legal Assistant

> "In some areas, the user interface also felt a bit less intuitive or cluttered, particularly when navigating between modules or customizing layouts, which could slow things down for new..."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7139286)

RS

Radha S.

Legal Assistant

> "I also appreciated how seamlessly it integrates with other Zoho applications—email, reporting, automation, and analytics—which made managing customer data and follow‑ups much more efficient..."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7139286)

VR

Verified Reviewer

Commercial manager

> "I don't like how it displays the names together.it needs better google integration..its very weak on how it links your mail .i found other crm eadier.more options to not save a mail in crm"

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7082808)

VR

Verified Reviewer

Project Analyst

> "Zoho CRM is a solid product with a helpful support team and a strong product roadmap, Zoho CRM is a strong choice for any small business looking to manage their sales activity."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7107263)

AS

AJ S.

CIO - Chief Information Officer

> "Advanced Analytics to get core business intelligence is tricky, Core Metric tracking can be complete pain if embedded system values are over-written with semantics that are friendly to a..."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7026283)

VR

Verified Reviewer

Travel Consultant

> "My overall experience with Zoho CRM has been positive most times, once i set up my page, ZOHO CRM does an amazing job keeping everything organized from leads, contacts, deals and..."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7135940)

AS

AJ S.

CIO - Chief Information Officer

> "Customisation - especially for Zoho Books for users moving from Tally - is a very long drawn out and painful process - from a development as well as a psychological perspective."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7026283)

AS

Alan S.

IT Project Manager

> "It’s highly customizable — you can easily customize modules, fields, layouts, workflows, and dashboards to match business processes."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7001282)

DM

David M.

Technical Support Engineer

> "I do not like that fields and reports require time to be customized; I still use our administrator to make more complicated changes."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7065659)

EW

Evangeline W.

Small Business Owner

> "Zoho CRM offers powerful tool that allows me to manage sales, marketing and customer support procedures in one spot."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7008596)

AS

AJ S.

CIO - Chief Information Officer

> "The CRM system is very difficult to customise - especially if you want a proper view of the business - Sales, Operations, Support, Accounts, Admin."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7026283)

CC

Connor C.

Data Analyst

> "We are able to design the software to fit our very specific needs, and it can be different for each of our separate teams."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7118584)

RS

Radha S.

Legal Assistant

> "Some areas of the interface can feel a bit dense, which may slow down new users initially."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7139286)

KK

Krishna K.

Admin

> "Zoho CRM displays a high level of quality marketing automation capabilities, more so on striking a good balance between functionality, customization and affordability."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7000719)

RR

Rasilkrishnan R.

Data analyst

> "It is very hard to create new developments inside zoho with is not default in Zoho"

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7136401)

CC

Connor C.

Data Analyst

> "Overall, Zoho fits our needs well and the workflows and custom nature of the CRM are great, but also leads to it being complicated to manage."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7118584)

VR

Verified Reviewer

Marketing Manager

> "The standard reports didn't quite fit what we required and it was difficult to find the relevant fields when creating custom reports."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7012119)

MND

Mamute Nicholas D.

Sales and Marketing Specialist

> "Its proficiency in assessing the effectiveness of marketing campaigns provides performance details, reach and outcomes that helps us understand the impact of our campaigns on target..."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6777466)

Joseph T.

CEO

> "This occurred despite Zoho being fully aware that the delay was caused entirely by its own billing failures."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7094111)

AS

Abhishek S.

Ops Manager

> "Two things I liked the most about Zoho CRM is the AI powered Sales Assistant Zia which has helped me analyze quicker and second the way I was able to Analyze and find a pattern on my..."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6656933)

VR

Verified Reviewer

Travel Consultant

> "That being said, it's not perfect, in the early startup, it was a bit frustrating and every now and then, the platform looked a bit clustered."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7135940)

MRUR

MD RIAJ UDDIN R.

Marketing Manager

> "Its deal pipeline feature helps streamline lead management by organizing them according to their stages, making it easier to track progress and close deals efficiently."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6548669)

AM

Andrea M.

Academic Director

> "What’s worse, after simply requesting a demo, I was relentlessly bombarded with calls—up to 10 times a day, starting as early as 7 a.m. While I understand the intention is to offer support,..."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6810176)

FH

Firas H.

Manager information systems

> "The platform's customizability and integration capabilities make it a robust choice for businesses looking to streamline their customer relationship management. While there are areas that..."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6381114)

MS

Mallory S.

Clinical Operations Manager

> "I do not always love the lay out, sometimes it is not super intuitive, especially if you are not in it on a daily basis."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7114287)

EJ

Emily J.

Sales Manager

> "I used it to manage a pipeline of more than 100 prospects and the real-time analytics allowed me to recognize opportunities and close deals quicker."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6745866)

VR

Verified Reviewer

HR and Admin Manager

> "According to me the only con is - Content management limitations - Data import and data export limitations only."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7003720)

GC

GODWILL C.

Customer Care Representative

> "The ability to tailor the platform to specific business needs, such as automating workflows and creating custom reports, made it very efficient."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#GetApp___6465304)

PB

Philip B.

Operations Manager

> "Impossible to get a timely or logical response to an obvious problem caused by Zoho."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7131331)

Arpit P.

IT Consultant

> "The platform allows you to customize modules, workflows, and dashboards to place with specific business needs which makes it highly adaptable."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6558299)

VR

Verified Reviewer

Recruitment Specialist

> "They keep re-inventing the wheel without making sure they have their products solid, this has resulted in a proverbial "dogs breakfast" of apps that don't relate properly rendering ZOHO..."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#GetApp___6389890)

MND

Mamute Nicholas D.

Sales and Marketing Specialist

> "Additionally , it is flexible and offers customization options to fit into our workflow and has allowed us to tailor it to our unique needs and requirements."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6777466)

PS

Peter S.

Director

> "Not keen on having to visit separate window for each module."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7096821)

Hemant A.

Data Analyst

> "Also a thing that i like about zoho is that it integrates seamlessly with a wide range of third-party applications which allows us to connect various systems and helps in enhancing overall..."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6429716)

DJL

David J. L.

Creative Production Manager

> "The mobile app is slightly clunky compared with the desktop web interface, especially when updating project notes on the fly."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6800187)

MS

Mallory S.

Clinical Operations Manager

> "I like the various features within to help keep the team organized and easily locate our client's information."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7114287)

NP

Narender P.

Pre-sales consultant

> "All is good, but scheduling a reminder calls sometimes i get frustrated because when we done the calls everytime they ask how much the duration of calls like they ask minutes or seconds..."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6595893)

Jamie Morgan W.

Sales Associate

> "Zoho CRM offers very reliable customer engagement tools that has helped us to streamline our interactions with customers and close sales deals quickly."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6754697)

SS

Shenella S.

Business Development Executive

> "The system tends to lag at times."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7099824)

VR

Verified Reviewer

Business Analyst

> "I liked the dashboard analytics and AI features in the Zoho CRM, almost all the things have been automated by this crm software which are necessary to run your business and the solution..."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6599377)

KO

Katie O.

Admin Assistant

> "I could never get the appointment also known as "meetings" on the CRM to link to the Zoho Calendar."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6848682)

VR

Verified Reviewer

Owner

> "I particularly like the automation abilities in the entire the sales process, including sending emails, following up with leads, and updating fields."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6490581)

VR

Verified Reviewer

Executive Assistant

> "Many users report that Zoho CRM's customer support can be slow and unresponsive, making it frustrating to resolve critical issues or seek assistance."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6618626)

GC

GODWILL C.

Customer Care Representative

> "The platform offered a wide range of features that were essential for managing customer relationships, tracking sales, and improving workflow efficiency."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#GetApp___6465304)

VR

Verified Reviewer

VP of Marketing

> "Zoho CRM feels clunky and overly complex for daily email marketing use."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6846480)

AMM

Asan Mohammed M.

STRUCTURE DESIGN

> "Zoho CRM is user-friendly and versatile,affordable and accessible to businesses of all sizes,and offers multiple editions with different pricing plans,has improved their lead management and..."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6617394)

MK

Megan K.

Senior Marketing Manager

> "I came from HubSpot so maybe I have been spoilt but I’ve found the transition to Zoho difficult and cumbersome - it doesn’t have the built in basic functionality that HubSpot has and I’ve..."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6739858)

Junko O.

Business Consultant

> "We implemented Zoho CRM in our company six months ago and it has been a remarkable transformation in our customer relationship management. Since incorporating sales automation, we have seen..."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6581301)

OA

Okan A.

Director

> "One of them accepted to honor refund as per their terms and condition within 30 days, and then wasted 3 weeks to response only to be told it is passed the 30 days."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6564315)

AS

AJ S.

CIO - Chief Information Officer

> "It's been a 3+ year journey with Zoho. If the Zoho ecosystem had been a bit better thought-out with easy customisations the journey shouldn't have taken more than 1 year. If you are looking..."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7026283)

EH

Erin H.

Office Manager

> "There were frequent connectivity issues where employees we unable to access app."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6878372)

VR

Verified Reviewer

Care Nvaigator

> "TechRadar notes that it's “very easy to use,” with handy features like social media and LinkedIn contact capture, business card scanning, automated workflows, pipeline management, and..."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6873911)

TW

Toshia W.

Owner

> "The mobile app can feel clunky, and support response times can be slow, which can be frustrating when you need quick help."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6547855)

Jamie Morgan W.

Sales Associate

> "Zoho CRM has customer segmentation functions which help us to offer our customers with personalized services based on their preferences."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6754697)

DA

Dana A.

Managing Partner

> "I try to strip out the clutter to keep it user-friendly, but their limits on customization make that difficult—and that’s frustrating when I just want simplicity.""

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6797825)

MND

Mamute Nicholas D.

Sales and Marketing Specialist

> "We are reaping tons of benefits ranging from streamlined sales and marketing processes, improved customer relationships and retention to enhanced business performance."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6777466)

OP

Orla P.

Head of Sales

> "However, its steep learning curve and occasional performance issues can create initial challenges for new users, particularly those without prior CRM experience."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6564281)

MW

Mark W.

Owner

> "I like how I can sign and avoid paying for extra features on my other current platforms."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7076431)

NP

Nikita P.

IT-Developer

> "The mobile app also lacks some key desktop features."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6837200)

Junko O.

Business Consultant

> "With a wide range of features and functionalities, this system suits the needs of small and large businesses, allowing full control over the customer lifecycle."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6581301)

DG

David G.

Head of Commercial Growth and Partnerships

> "The sheer number of options can sometimes be excessive, leading to features going unused or confusing users who don’t need advanced capabilities."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6584703)

TW

Toshia W.

Owner

> "The automation features save me so much time, and I can customize it to fit my business perfectly. Plus, it’s budget-friendly, which is a huge plus for me as a small business owner!"

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6547855)

AS

Abhishek S.

Ops Manager

> "I was not able to perform a lot of customization probably because I have not explored all the customizations that is possible."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6656933)

MT

Morton T.

CEO

> "Integration with other tools, like our email and marketing platforms, is seamless, ensuring a smooth flow of information across our systems."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6409318)

FR

Farheen R.

Senior Manager- New Business

> "The reminders that we set only appears as web-based push notifications and I often tends to lose it."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6663851)

MT

Morton T.

CEO

> "Integration with other tools, like our email and marketing platforms, is seamless, ensuring a smooth flow of information across our systems."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6409318)

AMM

Asan Mohammed M.

STRUCTURE DESIGN

> "Zoho CRM requires extensive customization to be usable,CRM has technical limitations, such as:"

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6617394)

NP

Nikita P.

IT-Developer

> "Workflow automation, email integration, and the intuitive Kanban view save us hours each week."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6837200)

OA

Okan A.

Director

> "Dishonest people, They just wasted time tool 3 weeks to respond and than told me it was passed due. if it wasn't upfront 1 year payment i would move my company, i will probably move to..."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6564315)

Harshul S.

Senior. Technical Support Specialist for Network Operations

> "What I like most about Zoho CRM is how easy it is to track contacts and deals in one place."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7131806)

PG

Praveen G.

Assistant manager

> "While Zoho CRM integrates with many tools, setting up and maintaining these integrations can sometimes be tricky or unreliable"

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6582098)

Hemant A.

Data Analyst

> "Zoho CRM provides a comprehensive and flexible customer relationship management solution that has significantly streamlined my business process."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6429716)

DD

Danielle D.

Inside Sales

> "At times emails won't go through and the space isn't large enough to send multiple files."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6427458)

ST

Samreen T.

Director

> "Without needing a significant investment, it has improved team productivity and streamlined our sales process."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7130572)

VR

Verified Reviewer

Care Nvaigator

> "There are major limitations in what you can do / access / change"

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6873911)

[View Reviews](https://www.capterra.com/p/155928/Zoho-CRM/reviews/)

SW

Shasta W.

Director of Sales Support

> "I also really value the all-in-one functionality—being able to find contacts, verify emails, and manage outreach in one system saves a lot..."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7115622)

Rafay A.

Research

> "Unclear pricing, forced waterfall verification, slow email access, and excessive credit consumption even for email-only exports."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7075631)

NO

Nurudeen O.

Business Outreach Analyst

> "Being able to input a simple prompt and get highly relevant leads along with the exact information I need saves a lot of time and removes..."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7138458)

RP

Ryan P.

Owner

> "The interface can feel a bit overwhelming at first, and I accidentally spent a bunch of time individually selecting people only to click on..."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7037500)

Connor G.

Business Development Representative

> "I like how the contact information is very accurate, especially compared to other software where I sometimes get irrelevant numbers."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7129091)

SD

Sanket D.

Media Buyer Manager

> "The UI can feel slightly cluttered, and initial setup takes some time to get right."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7128521)

AP

Aleksandra P.

Data and research lead

> "It helps our team save time by automating outreach and follow-up tasks, allowing us to focus on closing deals instead of busywork."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6575505)

VR

Verified Reviewer

Founder's Office

> "It's very frustrating to see them change credits usage so often and they don't pass on the benefits of new features and changes to users..."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6858398)

NO

Nurudeen O.

Business Outreach Analyst

> "It’s easy to navigate across different sections, and the built-in AI makes the experience even smoother."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7138458)

VR

Verified Reviewer

Account Executive

> "My biggest dislike or should i say learning curve was all the filters but a quick live meeting answered those questions for me."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7090907)

SS

Shane S.

CEO

> "Apollo.i has enabled the distributions of messages for our targeted marketing campaigns."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6832108)

AM

Alessandro M.

Consultant

> "Sometimes, structuring a search requires a bit of lateral thinking; the search syntax may not fit everyone's intuition."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7015180)

Tommy M.

Growth Team

> "The contact database and filters are very robust and making finding ICP contacts easy and cheaper compared to other databases."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6403470)

VR

Verified Reviewer

Founder's Office

> "The data quality is not that great and somehow they still haven't been able to decide the pricing and credits usage."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6858398)

Eric N.

BDR

> "It has always been super useful especially the fact that it gives you emails for free."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7062603)

VR

Verified Reviewer

Founder's Office

> "My experience was very bad with Apollo as they came up with a new credit usage system but didn't pass the benefits to us as we were billing..."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6858398)

AM

Alex M.

Sales Operations Manager

> "We use it for enrichment and it does this well. If it could guide people through its process better, and be very clear about the various..."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6712712)

JS

Jon S.

Sales Manager

> "Had cases where sent messages didn’t appear, and had to double check outside."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6816756)

MD

Melanie D.

Regional Director

> "I like being able to create email templates which can either use in sequences or have available in Gmail"

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6781044)

VR

Verified Reviewer

Head of Sales

> "those dont work BUT you have to pay to get them - and then you can't downgrade. When they admit its their problem."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7000457)

Sarp O.

Founder

> "Awesome to be able to track everything in one app and access business intelligence and contact data like phone and email."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6644769)

VR

Verified Reviewer

Senior Strategist

> "We export data and make it meaningful manually (which is also pretty time-consuming): since problems such as actual replies vs not..."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___4935347)

SW

Shasta W.

Director of Sales Support

> "What I like most about Apollo.io is how powerful and easy it is to use for prospecting and outbound sales."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7115622)

DB

Dishank B.

Head Of Business

> "My account got hacked & there has been no solution provided by their customer support team till now, it has been more than 3 months now."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6580310)

BJ

Benjamin J.

AE

> "I mainly rely on it to get prospect data into the CRM, which makes sequencing so much easier."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6757344)

RR

Richard R.

IT Support Manager

> "Tech support was not that great when we could not validate our domain."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6835205)

SS

Shawn S.

Business Relations

> "I liked that they had a single user offering that still had substantive tools that allowed you to have effective prospecting without..."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6564249)

MO

Maddy O.

Founder

> "There are a lot of features, so it can be a little confusing to muddle through the differences between plan levels."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6590466)

VR

Verified Reviewer

Director of Market Research

> "Very positive, I don't think I've ever had to deal with technical support and the platform fulfill all our needs."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7137224)

Luciana L.

Client Partner

> "Sometimes Apollo gets dry and it can take some time for it to find new companies/ prospects."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6338270)

VR

Verified Reviewer

Account Executive

> "I think its a great tool for sales management and is definitely a good value for the money!"

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7090907)

MD

Melanie D.

Regional Director

> "I can see there has been some innovation with the use of new AI tools, but the tool still feels outdated."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6781044)

JS

Jon S.

Sales Manager

> "I like filters, they help when you want very specific profiles."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6816756)

AP

Aleksandra P.

Data and research lead

> "I'm not completely impressed with the accuracy of Apollo.ai's phone number database."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6575505)

SR

Suvankar R.

Lead generation specialist

> "I also generated a strong pipeline of leads using databases sourced from Apollo."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7003532)

SA

Shakeel A.

Director Operations

> "Mobile credits traceability is very difficult."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6703374)

AS

Ajay S.

Senior Business Development Associate

> "apollo is helping me get more direct and headquarter numbers as well as professional email ids of the hospitality and ecommerce leaders..."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6173489)

Rafay A.

Research

> "Apollo has become very disappointing."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7075631)

AM

Alex M.

Sales Operations Manager

> "Enrichment, Engagement, Conversations - and these were given to Admins to either turn on or off for users, it would be a lot easier to..."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6712712)

DH

David H.

Founder

> "Due to the company's weak support and broken functionality I was unable to properly execute an outreach campaign during an expensive..."

[See full review](https://www.capterra.com/p/158696/Apollo/#GetApp___5057465)

Almir B.

SDR

> "The software offers a remarkable ability to integrate with other tools, including customer relationship management (CRM) software,..."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___4844951)

VR

Verified Reviewer

CEO and Founder

> "This is on me, but there are a lot of features I dont know how to use or why theyd benefit me to use."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6651138)

NO

Nurudeen O.

Business Outreach Analyst

> "What I love most about Apollo is how intuitive the user interface is."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7138458)

NG

Nimish G.

SVP

> "Phone numbers accuracy is low and the click and open tracking is not accurate."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6059365)

Almir B.

SDR

> "By seamlessly connecting with CRM software, users can maintain a cohesive and efficient system that streamlines their workflow and enhances..."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___4844951)

MN

Mike N.

CEO

> "They don't provide the leads they say they will, they give nonsense answers to why they don't provide unlimited emails in the "Unlimited..."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___4957359)

AP

Aleksandra P.

Data and research lead

> "Apollo.ai is a solid tool that helps automate tasks and save time."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6575505)

VR

Verified Reviewer

Chief of Staff

> "I least liked the popups whilst using Apollo or the signposts to sign up to a higher tier membership it was distracting when using the..."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___4847211)

MO

Maddy O.

Founder

> "I was involved in implementing it and work with my team on a weekly basis to make sure we're making the most of our use of it."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6590466)

VR

Verified Reviewer

Head of Sales

> "They just dont understand thry are getting exactly what they paid for."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7000457)

AS

Aryan S.

Project Manager

> "I checked the database against some information that we had about our prospects and it seemed pretty accurate."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6674875)

AM

Alex M.

Sales Operations Manager

> "It is hard to know what to do when starting up."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6712712)

LS

Lindsey S.

Director of Marketing Operations

> "Apollo is easy to use for sales enablement teams, it's a solid resource for sales development representatives."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7047296)

DH

David H.

Founder

> "Support is too based on copy and paste templates leading to wasted time."

[See full review](https://www.capterra.com/p/158696/Apollo/#GetApp___5057465)

Satyam S.

Founder

> "The features that help me to operate on every operation there is for prospecting makes apollo the very best of tools that should be used..."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___4839167)

RM

Rebecca M.

Marketing Lead

> "It often creates duplicate account records, so then I get errors when pushing leads (so I have to find the account in Apollo, merge it, and..."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___3583402)

ML

Mor L.

Senior Presales Engineer

> "I loved its presentation style, where names and contact information are always clear."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6648121)

JA

Jordan A.

Founder

> "My account was hacked and Apollo took days to look into it and still couldn't keep account secure."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___5043842)

AM

Alessandro M.

Consultant

> "So far, my experience is very positive. If budget weren't a consideration, this would definitely be a tool I wouldn't mind paying for. "

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7015180)

JA

Jordan A.

Founder

> "My account was hacked and Apollo took days to look into it and still couldn't keep account secure"

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___5043842)

YD

Yasmin D.

Ceo

> "I like the assistant feature I think that’s something a lot of people need for businesses especially small businesses."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6781877)

Rodion M.

Marketer

> "It also has a lot of bugs and inconsistencies in the lead search, some of which I already described in this review, and I've also..."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___3732500)

AM

Alessandro M.

Consultant

> "Setting up the client on your machine is quick and painless. "

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7015180)

Rubesh D.

Business development manager

> "I feel disappointed with their customer support; sometimes they are not so responsive when you hardly need their support."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6022316)

JT

Joe T.

Head of Marketing

> "Great experience, simple to read instructions, easy set up, seems to have good support."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7119409)

DH

David H.

Founder

> "Many key functionalities don't work as expected."

[See full review](https://www.capterra.com/p/158696/Apollo/#GetApp___5057465)

Connor G.

Business Development Representative

> "I like Apollo, it's easy to set up and get started."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7129091)

VR

Verified Reviewer

Business Development Associate

> "The paid feature is very costly and the UI/UX of navigation between pages of the free trial isn't that user-friendly."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___4634160)

AR

Andrei R.

CEO

> "Apollo has grown and become almost the default go to when it comes to leads contact data, as it consistently seem to be having the largest..."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6104123)

JS

Juliette S.

Curator

> "Sometimes all the info is not entirely correct - however most of it is."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6039583)

Peter W.

Managing Consultant

> "Overall, I had some success with it, but I needed better phone data."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6649651)

Andy F.

Founder

> "Bills you for unused services, makes it impossible to cancel, and will steal your data and sell it."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___4568175)

BS

Brittnie S.

Reputation Coordinator

> "I love that I have access to millions of customers and can put them in different lists for different projects."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___4837118)

VR

Verified Reviewer

Dir of Ops

> "Also, it's hard to track which clients we've pull on lists to import into other platforms."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___4683667)

Steven S.

Owner | Creative Designer

> "The extension allows a simple button on the side of the screen that you select and it goes to work. While the Gmail integration allows me..."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___3812040)

HL

Hayan L.

SDR

> "The contact enrichment suffers at times due to poor data health."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___3634026)

VR

Verified Reviewer

CEO and Founder

> "I love that they have a ton of features available for free!"

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6651138)

Kriti A.

Freelance Content Writer

> "It has only been a few days since I started using this tool. Although it's super helpful 90% of the time, rarely, it takes too much time to..."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___2988407)

VR

Verified Reviewer

Affiiate Services Director

> "The cost of Apollo is reasonable for the amount of credits for leads you can get contact info for"

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6020078)

CC

Clare C.

UK Customer Lead

> "We have found that about 50% of the data we pull has email addresses that bounce so we have had to pay for an additional 3rd party service..."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___3251101)

[View Reviews](https://www.capterra.com/p/158696/Apollo/reviews/)

## User interface

4.31 (6,972)

[Apollo.io](https://www.capterra.com/p/158696/Apollo/)

4.52 (393)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

Activity Dashboard

207

Important

AI Copilot

150

Important

Alerts/Notifications

120

Important

Zoho CRM

Top features

39/39

-   Activity Dashboard
-   AI Copilot
-   Alerts/Notifications
-   API
-   Calendar Management
-   Campaign Management
-   Contact Management
-   CRM
-   Customizable Fields
-   Document Storage
-   Drag & Drop
-   Email Marketing
-   Email Tracking
-   For Sales Teams/Organizations
-   Generative AI
-   Interaction Tracking
-   Lead Capture
-   Lead Distribution
-   Lead Generation
-   Lead Nurturing
-   Lead Qualification
-   Lead Segmentation
-   Monitoring
-   Opportunity Management
-   Pipeline Management
-   Prospecting Tools
-   Real-Time Data
-   Reminders
-   Reporting/Analytics
-   Sales Forecasting
-   Sales Reports
-   Sales Trend Analysis
-   Social Media Integration
-   Source Tracking
-   Task Management
-   Template Management
-   Third-Party Integrations
-   Web Forms
-   Workflow Management

[See all features](https://www.capterra.com/p/155928/Zoho-CRM/#features)

Apollo.io

29/39

-   Activity Dashboard
-   AI Copilot
-   Alerts/Notifications
-   API
-   Calendar Management
-   Campaign Management
-   Contact Management
-   CRM
-   Customizable Fields
-   Document Storage
-   Drag & Drop
-   Email Marketing
-   Email Tracking
-   For Sales Teams/Organizations
-   Generative AI
-   Interaction Tracking
-   Lead Capture
-   Lead Distribution
-   Lead Generation
-   Lead Nurturing
-   Lead Qualification
-   Lead Segmentation
-   Monitoring
-   Opportunity Management
-   Pipeline Management
-   Prospecting Tools
-   Real-Time Data
-   Reminders
-   Reporting/Analytics
-   Sales Forecasting
-   Sales Reports
-   Sales Trend Analysis
-   Social Media Integration
-   Source Tracking
-   Task Management
-   Template Management
-   Third-Party Integrations
-   Web Forms
-   Workflow Management

[See all features](https://www.capterra.com/p/158696/Apollo/#features)

### Recognition

Zoho CRM is recognized as a top-rated tool in 5 Capterra Shortlist reports

No recognitions have been awarded to Apollo.io

### Deployment & support

Zoho CRM

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Apollo.io

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Zoho CRM

-   By Zoho
-   Located in United States
-   Founded in 1996

Apollo.io

-   By Apollo.io
-   Located in United States
-   Founded in 2015

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Contact vendor for pricing

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[Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)[4.31 (6,972)](https://www.capterra.com/p/155928/Zoho-CRM/reviews/)

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Ease of Use

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[Apollo.io](https://www.capterra.com/p/158696/Apollo/)[4.52 (393)](https://www.capterra.com/p/158696/Apollo/reviews/)

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[Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)[4.31 (6,972)](https://www.capterra.com/p/155928/Zoho-CRM/reviews/)

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Price

$50/month

4.3

Features

4.3

4.2

Ease of Use

4.1

[View full comparison](https://www.capterra.com/compare/155928-157279/Zoho-CRM-vs-Dynamics-365)

[Apollo.io](https://www.capterra.com/p/158696/Apollo/)[4.52 (393)](https://www.capterra.com/p/158696/Apollo/reviews/)

vs

[Cognism](https://www.capterra.com/p/169083/Cognism/)[4.70 (256)](https://www.capterra.com/p/169083/Cognism/reviews/)

$0/month

Price

$1000/month

4.5

Features

4.6

4.5

Ease of Use

4.8

[View full comparison](https://www.capterra.com/compare/158696-169083/Apollo-vs-Cognism)

[Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)[4.31 (6,972)](https://www.capterra.com/p/155928/Zoho-CRM/reviews/)

vs

[Pipedrive](https://www.capterra.com/p/132666/Pipedrive/)[4.53 (3,050)](https://www.capterra.com/p/132666/Pipedrive/reviews/)

$14/month

Price

$19/month

4.3

Features

4.3

4.2

Ease of Use

4.5

[View full comparison](https://www.capterra.com/compare/132666-155928/Pipedrive-vs-Zoho-CRM)

[Apollo.io](https://www.capterra.com/p/158696/Apollo/)[4.52 (393)](https://www.capterra.com/p/158696/Apollo/reviews/)

vs

[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

$0/month

Price

$15/month

4.5

Features

4.5

4.5

Ease of Use

4.2

[View full comparison](https://www.capterra.com/compare/79367-158696/ActiveCampaign-vs-Apollo)

[Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)[4.31 (6,972)](https://www.capterra.com/p/155928/Zoho-CRM/reviews/)

vs

[EngageBay CRM](https://www.capterra.com/p/178819/EngageBay-Marketing/)[4.65 (907)](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/)

$14/month

Price

$14.99/month

4.3

Features

4.6

4.2

Ease of Use

4.5

[View full comparison](https://www.capterra.com/compare/155928-178819/Zoho-CRM-vs-EngageBay-Marketing)

[Apollo.io](https://www.capterra.com/p/158696/Apollo/)[4.52 (393)](https://www.capterra.com/p/158696/Apollo/reviews/)

vs

[Lusha](https://www.capterra.com/p/198383/Lusha/)[4.04 (398)](https://www.capterra.com/p/198383/Lusha/reviews/)

$0/month

Price

$49/month

4.5

Features

4.1

4.5

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/158696-198383/Apollo-vs-Lusha)