# Compare Zoho CRM vs Wati 2026 | Capterra > Unsure of what to choose? Check Capterra to compare Zoho CRM and Wati based on pricing, features, product details, and verified reviews. Source: https://www.capterra.com/compare/155928-204314/Zoho-CRM-vs-WATI --- # Zoho CRM vs Wati Features and Cost Comparison Last updated May 14th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: Zoho CRMWati2/4 selected [Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)[4.3 (6,977)](https://www.capterra.com/p/155928/Zoho-CRM/reviews/) [Wati](https://www.capterra.com/p/204314/WATI/)[4.6 (203)](https://www.capterra.com/p/204314/WATI/reviews/) [## Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)[4.3 (6,977)](https://www.capterra.com/p/155928/Zoho-CRM/reviews/) Starting Price $14.00/month Value-for-Money 4.3 Functionality 4.3 Ease of Use 4.2 Customer Service 4.1 Reviews Sentiment Based on [6,977 reviews](#user-reviews) Positive 5,942 Neutral 781 Negative 254 [## Wati](https://www.capterra.com/p/204314/WATI/)[4.6 (203)](https://www.capterra.com/p/204314/WATI/reviews/) Starting Price $59.00/month Value-for-Money 4.3 Functionality 4.5 Ease of Use 4.6 Customer Service 4.2 Reviews Sentiment Based on [203 reviews](#user-reviews) Positive 189 Neutral 1 Negative 13 ## Send this comparison chart to my inbox ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. What’s your intended use case? ## Summary * * * Key features rated by users Features selected based on 17,643 reviews from crm software users. about the Fit Score methodology. Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology 85%Fit High performer Feature ratings Data Security 4.5 Contact Management 4.4 Lead Management 4.4 Sales Pipeline Management 4.3 Activity Dashboard 4.6 62%Fit Missing features Feature ratings Data Security NA Contact Management 4.4 Lead Management 4.6 Sales Pipeline Management NA Activity Dashboard 4.6 User satisfaction User satisfaction 4.3 User reviews[6,977](https://www.capterra.com/p/155928/Zoho-CRM/reviews/) Ease of use 4.2 Functionality 4.3 Value for money 4.3 Customer support 4.1 User satisfaction 4.6 User reviews[203](https://www.capterra.com/p/204314/WATI/reviews/) Ease of use 4.6 Functionality 4.5 Value for money 4.3 Customer support 4.2 Price starts from Price starts from $14Per User, Per Month - Free version - Free trial Price starts from $59Flat Rate, Per Month - Free version - Free trial Best for Best for Zoho CRM can be used by businesses of all sizes. Teams can even build a custom version of Zoho CRM. Best for The AI-Powered Customer Engagement Platform built for Revenue Growth. ## User reviews Pros & cons VR Verified Reviewer Project Analyst > "Zoho CRM made it easy to manage our Sales pipeline by providing a structured view of leads/deals, plentiful integration options, out of the box analytics and a helpful support team." [See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7107263) Joseph T. CEO > "During that time, Zoho repeatedly threatened service suspension despite being unable to provide a functioning invoice or payment method. When a usable invoice and payment link were finally..." [See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7094111) RS Radha S. Legal Assistant > "It’s a robust, feature‑rich platform that excels at centralizing customer data, automating workflows, and supporting end‑to‑end CRM processes." [See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7139286) VR Verified Reviewer Ceo > "Zoho CRM's biggest drawbacks are its steep learning curve due to a cluttered interface and inconsistent customer support response times for non-premium users." [See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7100569) Harshul S. Senior. Technical Support Specialist for Network Operations > "It helps me keep track of leads, follow‑ups and tasks without losing things in emails. Once everything is set up properly it runs smooth and fits into my daily workflow." [See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7131806) RS Radha S. Legal Assistant > "In some areas, the user interface also felt a bit less intuitive or cluttered, particularly when navigating between modules or customizing layouts, which could slow things down for new users." [See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7139286) RS Radha S. Legal Assistant > "I also appreciated how seamlessly it integrates with other Zoho applications—email, reporting, automation, and analytics—which made managing customer data and follow‑ups much more efficient..." [See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7139286) VR Verified Reviewer Commercial manager > "I don't like how it displays the names together.it needs better google integration..its very weak on how it links your mail .i found other crm eadier.more options to not save a mail in crm" [See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7082808) SM Sourav M. Supervisor > "The Workflow Management tools are highly customizable—you can automate almost any repetitive task if you take the time to map it out." [See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7161540) AS AJ S. CIO - Chief Information Officer > "Advanced Analytics to get core business intelligence is tricky, Core Metric tracking can be complete pain if embedded system values are over-written with semantics that are friendly to a..." [See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7026283) VR Verified Reviewer Project Analyst > "Zoho CRM is a solid product with a helpful support team and a strong product roadmap, Zoho CRM is a strong choice for any small business looking to manage their sales activity." [See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7107263) AS AJ S. CIO - Chief Information Officer > "Customisation - especially for Zoho Books for users moving from Tally - is a very long drawn out and painful process - from a development as well as a psychological perspective." [See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7026283) VR Verified Reviewer Travel Consultant > "My overall experience with Zoho CRM has been positive most times, once i set up my page, ZOHO CRM does an amazing job keeping everything organized from leads, contacts, deals and..." [See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7135940) DM David M. Technical Support Engineer > "I do not like that fields and reports require time to be customized; I still use our administrator to make more complicated changes." [See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7065659) AS Alan S. IT Project Manager > "It’s highly customizable — you can easily customize modules, fields, layouts, workflows, and dashboards to match business processes." [See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7001282) AS AJ S. CIO - Chief Information Officer > "The CRM system is very difficult to customise - especially if you want a proper view of the business - Sales, Operations, Support, Accounts, Admin." [See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7026283) PRAGATI S. HR Manager > "It helps streamline customer management, track leads, and organize sales activities in an efficient way." [See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7152340) SM Sourav M. Supervisor > "The platform's overall Design can feel a bit dated and cluttered compared to more modern CRMs. Because of its depth, Ease of Use takes a hit initially; there is a undeniably steep learning..." [See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7161540) EW Evangeline W. Small Business Owner > "Zoho CRM offers powerful tool that allows me to manage sales, marketing and customer support procedures in one spot." [See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7008596) RS Radha S. Legal Assistant > "Some areas of the interface can feel a bit dense, which may slow down new users initially." [See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7139286) CC Connor C. Data Analyst > "We are able to design the software to fit our very specific needs, and it can be different for each of our separate teams." [See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7118584) RR Rasilkrishnan R. Data analyst > "It is very hard to create new developments inside zoho with is not default in Zoho" [See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7136401) KK Krishna K. Admin > "Zoho CRM displays a high level of quality marketing automation capabilities, more so on striking a good balance between functionality, customization and affordability." [See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7000719) VR Verified Reviewer Marketing Manager > "The standard reports didn't quite fit what we required and it was difficult to find the relevant fields when creating custom reports." [See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7012119) CC Connor C. Data Analyst > "Overall, Zoho fits our needs well and the workflows and custom nature of the CRM are great, but also leads to it being complicated to manage." [See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7118584) Joseph T. CEO > "This occurred despite Zoho being fully aware that the delay was caused entirely by its own billing failures." [See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7094111) MND Mamute Nicholas D. Sales and Marketing Specialist > "Its proficiency in assessing the effectiveness of marketing campaigns provides performance details, reach and outcomes that helps us understand the impact of our campaigns on target..." [See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6777466) VR Verified Reviewer Travel Consultant > "That being said, it's not perfect, in the early startup, it was a bit frustrating and every now and then, the platform looked a bit clustered." [See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7135940) AS Abhishek S. Ops Manager > "Two things I liked the most about Zoho CRM is the AI powered Sales Assistant Zia which has helped me analyze quicker and second the way I was able to Analyze and find a pattern on my..." [See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6656933) AM Andrea M. Academic Director > "What’s worse, after simply requesting a demo, I was relentlessly bombarded with calls—up to 10 times a day, starting as early as 7 a.m. While I understand the intention is to offer support,..." [See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6810176) MRUR MD RIAJ UDDIN R. Marketing Manager > "Its deal pipeline feature helps streamline lead management by organizing them according to their stages, making it easier to track progress and close deals efficiently." [See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6548669) MS Mallory S. Clinical Operations Manager > "I do not always love the lay out, sometimes it is not super intuitive, especially if you are not in it on a daily basis." [See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7114287) FH Firas H. Manager information systems > "The platform's customizability and integration capabilities make it a robust choice for businesses looking to streamline their customer relationship management. While there are areas that..." [See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6381114) VR Verified Reviewer HR and Admin Manager > "According to me the only con is - Content management limitations - Data import and data export limitations only." [See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7003720) EJ Emily J. Sales Manager > "I used it to manage a pipeline of more than 100 prospects and the real-time analytics allowed me to recognize opportunities and close deals quicker." [See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6745866) PB Philip B. Operations Manager > "Impossible to get a timely or logical response to an obvious problem caused by Zoho." [See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7131331) GC GODWILL C. Customer Care Representative > "The ability to tailor the platform to specific business needs, such as automating workflows and creating custom reports, made it very efficient." [See full review](https://www.capterra.com/p/155928/Zoho-CRM/#GetApp___6465304) VR Verified Reviewer Recruitment Specialist > "They keep re-inventing the wheel without making sure they have their products solid, this has resulted in a proverbial "dogs breakfast" of apps that don't relate properly rendering ZOHO just..." [See full review](https://www.capterra.com/p/155928/Zoho-CRM/#GetApp___6389890) Arpit P. IT Consultant > "The platform allows you to customize modules, workflows, and dashboards to place with specific business needs which makes it highly adaptable." [See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6558299) PS Peter S. Director > "Not keen on having to visit separate window for each module." [See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7096821) MND Mamute Nicholas D. Sales and Marketing Specialist > "Additionally , it is flexible and offers customization options to fit into our workflow and has allowed us to tailor it to our unique needs and requirements." [See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6777466) DJL David J. L. Creative Production Manager > "The mobile app is slightly clunky compared with the desktop web interface, especially when updating project notes on the fly." [See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6800187) Hemant A. Data Analyst > "Also a thing that i like about zoho is that it integrates seamlessly with a wide range of third-party applications which allows us to connect various systems and helps in enhancing overall..." [See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6429716) NP Narender P. Pre-sales consultant > "All is good, but scheduling a reminder calls sometimes i get frustrated because when we done the calls everytime they ask how much the duration of calls like they ask minutes or seconds..." [See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6595893) MS Mallory S. Clinical Operations Manager > "I like the various features within to help keep the team organized and easily locate our client's information." [See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7114287) SS Shenella S. Business Development Executive > "The system tends to lag at times." [See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7099824) JR John R. Social media marketer > "We rely on it in our work and in the reports we provide due to its clarity and ease of understanding for non-specialists." [See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7159243) KO Katie O. Admin Assistant > "I could never get the appointment also known as "meetings" on the CRM to link to the Zoho Calendar." [See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6848682) Jamie Morgan W. Sales Associate > "Zoho CRM offers very reliable customer engagement tools that has helped us to streamline our interactions with customers and close sales deals quickly." [See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6754697) VR Verified Reviewer Executive Assistant > "Many users report that Zoho CRM's customer support can be slow and unresponsive, making it frustrating to resolve critical issues or seek assistance." [See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6618626) VR Verified Reviewer Business Analyst > "I liked the dashboard analytics and AI features in the Zoho CRM, almost all the things have been automated by this crm software which are necessary to run your business and the solution..." [See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6599377) VR Verified Reviewer VP of Marketing > "Zoho CRM feels clunky and overly complex for daily email marketing use." [See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6846480) VR Verified Reviewer Owner > "I particularly like the automation abilities in the entire the sales process, including sending emails, following up with leads, and updating fields." [See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6490581) MK Megan K. Senior Marketing Manager > "I came from HubSpot so maybe I have been spoilt but I’ve found the transition to Zoho difficult and cumbersome - it doesn’t have the built in basic functionality that HubSpot has and I’ve..." [See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6739858) GC GODWILL C. Customer Care Representative > "The platform offered a wide range of features that were essential for managing customer relationships, tracking sales, and improving workflow efficiency." [See full review](https://www.capterra.com/p/155928/Zoho-CRM/#GetApp___6465304) OA Okan A. Director > "One of them accepted to honor refund as per their terms and condition within 30 days, and then wasted 3 weeks to response only to be told it is passed the 30 days." [See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6564315) SG Sauve G. Sales Representative > "I really like how Zoho CRM centralize customer data and potential leads in one organized place .An" [See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7161378) EH Erin H. Office Manager > "There were frequent connectivity issues where employees we unable to access app." [See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6878372) PRAGATI S. HR Manager > "It makes it easy to track leads, manage sales pipelines, and follow up with clients efficiently." [See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7152340) TW Toshia W. Owner > "The mobile app can feel clunky, and support response times can be slow, which can be frustrating when you need quick help." [See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6547855) AMM Asan Mohammed M. STRUCTURE DESIGN > "Zoho CRM is user-friendly and versatile,affordable and accessible to businesses of all sizes,and offers multiple editions with different pricing plans,has improved their lead management and..." [See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6617394) DA Dana A. Managing Partner > "I try to strip out the clutter to keep it user-friendly, but their limits on customization make that difficult—and that’s frustrating when I just want simplicity."" [See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6797825) Junko O. Business Consultant > "We implemented Zoho CRM in our company six months ago and it has been a remarkable transformation in our customer relationship management. Since incorporating sales automation, we have seen..." [See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6581301) OP Orla P. Head of Sales > "However, its steep learning curve and occasional performance issues can create initial challenges for new users, particularly those without prior CRM experience." [See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6564281) AS AJ S. CIO - Chief Information Officer > "It's been a 3+ year journey with Zoho. If the Zoho ecosystem had been a bit better thought-out with easy customisations the journey shouldn't have taken more than 1 year. If you are looking..." [See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7026283) NP Nikita P. IT-Developer > "The mobile app also lacks some key desktop features." [See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6837200) VR Verified Reviewer Care Nvaigator > "TechRadar notes that it's “very easy to use,” with handy features like social media and LinkedIn contact capture, business card scanning, automated workflows, pipeline management, and..." [See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6873911) DG David G. Head of Commercial Growth and Partnerships > "The sheer number of options can sometimes be excessive, leading to features going unused or confusing users who don’t need advanced capabilities." [See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6584703) Jamie Morgan W. Sales Associate > "Zoho CRM has customer segmentation functions which help us to offer our customers with personalized services based on their preferences." [See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6754697) AS Abhishek S. Ops Manager > "I was not able to perform a lot of customization probably because I have not explored all the customizations that is possible." [See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6656933) SM Sourav M. Supervisor > "Once properly configured, it’s an incredibly powerful engine for managing data and automating workflows." [See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7161540) FR Farheen R. Senior Manager- New Business > "The reminders that we set only appears as web-based push notifications and I often tends to lose it." [See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6663851) MND Mamute Nicholas D. Sales and Marketing Specialist > "We are reaping tons of benefits ranging from streamlined sales and marketing processes, improved customer relationships and retention to enhanced business performance." [See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6777466) AMM Asan Mohammed M. STRUCTURE DESIGN > "Zoho CRM requires extensive customization to be usable,CRM has technical limitations, such as:" [See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6617394) MW Mark W. Owner > "I like how I can sign and avoid paying for extra features on my other current platforms." [See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7076431) OA Okan A. Director > "Dishonest people, They just wasted time tool 3 weeks to respond and than told me it was passed due. if it wasn't upfront 1 year payment i would move my company, i will probably move to..." [See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6564315) Junko O. Business Consultant > "With a wide range of features and functionalities, this system suits the needs of small and large businesses, allowing full control over the customer lifecycle." [See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6581301) PG Praveen G. Assistant manager > "While Zoho CRM integrates with many tools, setting up and maintaining these integrations can sometimes be tricky or unreliable" [See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6582098) TW Toshia W. Owner > "The automation features save me so much time, and I can customize it to fit my business perfectly. Plus, it’s budget-friendly, which is a huge plus for me as a small business owner!" [See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6547855) DD Danielle D. Inside Sales > "At times emails won't go through and the space isn't large enough to send multiple files." [See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6427458) [View Reviews](https://www.capterra.com/p/155928/Zoho-CRM/reviews/) VR Verified Reviewer Owner > "It has a good integration with tools like Zapier, CRM systems, and external databases so it’s best suited for more complex business processes." [See full review](https://www.capterra.com/p/204314/WATI/#Capterra___7068246) VR Verified Reviewer CEO > "The process is confusing and filled with unnecessary friction — support becomes unresponsive once you request cancellation, and the chatbot and..." [See full review](https://www.capterra.com/p/204314/WATI/#Capterra___7042885) VR Verified Reviewer Associate > "The interface is simple, and it really helps us respond faster to customers and stay organized also very good at sending WhatsApp messages to..." [See full review](https://www.capterra.com/p/204314/WATI/#Capterra___7068609) KKJ Kaushal Kumar J. Zoho Developer > "one thing i least like about wati is that sending images is a little inconvenient because we have to save the image locally first then it can be..." [See full review](https://www.capterra.com/p/204314/WATI/#Capterra___7068628) VR Verified Reviewer Owner > "It reduced response times by more than half, improved the quality of automation for agents, and vastly increased customer satisfaction." [See full review](https://www.capterra.com/p/204314/WATI/#Capterra___7068246) SA Sulimam A. Designs kitchen > "Sometimes it feels limited in automation options and not flexible enough for complex workflows, and it can take time to set up properly." [See full review](https://www.capterra.com/p/204314/WATI/#Capterra___7069028) JJ Jonathan J. DevOps Engineer > "Without a doubt, it is a quality product that will help you automate and stay on top of all situations in your companies or chats." [See full review](https://www.capterra.com/p/204314/WATI/#Capterra___7069587) Yashraj J. IT Manager > "Its server issue, most of the time its shows timeout or no conversation found." [See full review](https://www.capterra.com/p/204314/WATI/#Capterra___7069352) RK Ruth K. Tuition Manager > "We've been using Wati for our first-response sales service for a year, and it’s proven to be a valuable tool for automating customer..." [See full review](https://www.capterra.com/p/204314/WATI/#Capterra___6484236) AB Aaron B. Co-founder > "Their complete lack of data integrity and abysmal customer service have been nothing short of shocking. Despite multiple requests—five, to be..." [See full review](https://www.capterra.com/p/204314/WATI/#Capterra___6457771) RJ Rohit J. Senior Cruise Counsellor > "WATI offers wide array features like automated response, tags/lables, CRM integration etc that make it powerful communication tool." [See full review](https://www.capterra.com/p/204314/WATI/#Capterra___6585776) VB Vinod B. Community Associate > "The mobile app can sometimes be glitchy, and the Wati dashboard often becomes laggy, especially when exploring analytics and broadcast history." [See full review](https://www.capterra.com/p/204314/WATI/#Capterra___6571346) SbF Sébastien F. Cofounder > "Convenient, with a clean web interface, really helpful for customer care team with a centralised whatsapp account, possibility to assign agents,..." [See full review](https://www.capterra.com/p/204314/WATI/#Capterra___6495467) Samson F. Marketing Lead > "Also, the human customer support are relatively slower compared to others." [See full review](https://www.capterra.com/p/204314/WATI/#Capterra___7069031) HM Hardik M. Senior Project Manager > "It simplifies communication with customers, especially with features like automated messaging, contact segmentation, and template management." [See full review](https://www.capterra.com/p/204314/WATI/#Capterra___6485740) ML Mitul L. Manager > "it may be pricey for smaller businesses, lacks some advanced customization options, and can have a learning curve for full utilization." [See full review](https://www.capterra.com/p/204314/WATI/#Capterra___6580194) OK Onkar K. Director > "Analytics is okay for basic insights however the product could have much better functionality to combine analytics across campaigns, run..." [See full review](https://www.capterra.com/p/204314/WATI/#Capterra___6505724) AV Akshay V. Founder > "Using Wati has been frustrating; the support is weak, the platform feels unstable, and issues remain unresolved." [See full review](https://www.capterra.com/p/204314/WATI/#Capterra___7011933) AJ Atul J. Sales Manager > "Bot feature is the most which we use and this has been helpful to us for operations and sales related enquiries." [See full review](https://www.capterra.com/p/204314/WATI/#Capterra___7069303) TMAHT Tarek Mohamad Al Haddad T. manager > "On top of that, they claim to offer monthly billing, but in reality, force annual payments once you proceed to checkout." [See full review](https://www.capterra.com/p/204314/WATI/#Capterra___6776090) MC Mayan C. Founder > "We have been using Wati for our customer care and marketing messages on WhatsApp, and it has significantly transformed the way we interact with..." [See full review](https://www.capterra.com/p/204314/WATI/#Capterra___6416480) MC Marco C. CEO > "This type of commercial practice may be considered unfair under EU consumer protection laws, especially given the lack of transparency and the..." [See full review](https://www.capterra.com/p/204314/WATI/#Capterra___6813541) SY Sonik Y. Founder's office > "Easy to interact with customers which helps us grow our business in a very positive way and the personal connect with each individual is..." [See full review](https://www.capterra.com/p/204314/WATI/#Capterra___7069273) AK Ashid K. Digital Marketing Team Lead > "The tutorial video has less clarity regarding the details and didn't provide new videos for new updates" [See full review](https://www.capterra.com/p/204314/WATI/#Capterra___6416774) PM Prithvi M. Marketing Manager > "Connecting the flow of data from wati to google sheets has been hassle free and data is complete as per customisation and instantaneously updated." [See full review](https://www.capterra.com/p/204314/WATI/#Capterra___6485693) RS Royston S. Digital Marketing Manager > "The least about it is there is no direct on call customer support, every time we need to depends on send mail and then waiting for them to reply." [See full review](https://www.capterra.com/p/204314/WATI/#Capterra___6819671) ML Mitul L. Manager > "WATI is a powerful WhatsApp automation tool with key benefits like efficient message automation, an easy-to-use interface, and personalized..." [See full review](https://www.capterra.com/p/204314/WATI/#Capterra___6580194) AB Aaron B. Co-founder > "Wati.io seems to have no respect for customer privacy or preferences, which is particularly concerning given the sensitive nature of the data..." [See full review](https://www.capterra.com/p/204314/WATI/#Capterra___6457771) Gagan S. Business head > "It helps in online tracking of work." [See full review](https://www.capterra.com/p/204314/WATI/#Capterra___7068603) MC Marco C. CEO > "Instead, users are required to send an email, and cancellation must be requested at least two days in advance, which is highly inconvenient." [See full review](https://www.capterra.com/p/204314/WATI/#Capterra___6813541) AS Ayush S. Director > "It help us to on analyze on real time message with with quick automation reply plus it's cost effective there support team is very generous help..." [See full review](https://www.capterra.com/p/204314/WATI/#Capterra___6782696) AG Abhinav G. Founders Office > "Interface is really updated and difficult to use and slow when dealing with a lot of data." [See full review](https://www.capterra.com/p/204314/WATI/#Capterra___6834076) SK Sivakumar K. Manager > "WATI is a fantastic WhatsApp Business solution that allows users to create flows and automated responses without any coding." [See full review](https://www.capterra.com/p/204314/WATI/#Capterra___6690567) DY Davis Y. Manager > "Their support system is garbage, seriously, from the website, you will be directed to whatsapp, but from whatsapp, you will directed back to..." [See full review](https://www.capterra.com/p/204314/WATI/#Capterra___6340460) SK Sivakumar K. Manager > "WATI is a fantastic WhatsApp Business solution that allows users to create flows and automated responses without any coding." [See full review](https://www.capterra.com/p/204314/WATI/#Capterra___6690567) TMAHT Tarek Mohamad Al Haddad T. manager > "I booked a Google Meet call through their official calendar — they never showed up, and no follow-up was provided." [See full review](https://www.capterra.com/p/204314/WATI/#Capterra___6776090) AJ Atul J. Sales Manager > "We have been using it since a couple of years now (after multiple products pivot we finally found this which serves our need)" [See full review](https://www.capterra.com/p/204314/WATI/#Capterra___7069303) MK Manjunath K. Director > "Android app is slow, it takes a lot of time to open app from notification bar." [See full review](https://www.capterra.com/p/204314/WATI/#Capterra___6824762) AR Anuj R. Director > "It’s helped us streamline customer support by automating common queries, and we’ve seen a noticeable improvement in how quickly we can respond to..." [See full review](https://www.capterra.com/p/204314/WATI/#Capterra___6476312) AK Ashid K. Digital Marketing Team Lead > "Sometimes it will not load even if the internet is okay, I think it is a bug or something." [See full review](https://www.capterra.com/p/204314/WATI/#Capterra___6416774) SK Sivakumar K. Manager > "Its intuitive drag-and-drop flow builder makes automation effortless, helping businesses streamline customer interactions efficiently." [See full review](https://www.capterra.com/p/204314/WATI/#Capterra___6690567) SJ Sean J. PPC Manager > "The user interface can sometimes be quite clunky, particularly when using the bot builder." [See full review](https://www.capterra.com/p/204314/WATI/#Capterra___6416476) VR Verified Reviewer Owner > "WATI has worked really well for handling support at scale using WhatsApp." [See full review](https://www.capterra.com/p/204314/WATI/#Capterra___7068246) MC Marco C. CEO > "The credit system is not clearly explained, making it difficult to understand what you are actually paying for." [See full review](https://www.capterra.com/p/204314/WATI/#Capterra___6813541) Kapil G. Director > "Looking forward to more customisation of the AI tool, integrating with our own data." [See full review](https://www.capterra.com/p/204314/WATI/#Capterra___7072114) ZA Zaid A. Account Manager > "Now, I have to cancel my bank card to stop the direct debit." [See full review](https://www.capterra.com/p/204314/WATI/#Capterra___6676462) VR Verified Reviewer Associate > "What I liked most about WATI is how easily it manages WhatsApp conversations in one place." [See full review](https://www.capterra.com/p/204314/WATI/#Capterra___7068609) AR Angad R. CEO > "Unable to manage multiple whatsapp numbrs on 1 account" [See full review](https://www.capterra.com/p/204314/WATI/#Capterra___6777872) Gagan S. Business head > "WATI is great for reaching out to multiple types of customers." [See full review](https://www.capterra.com/p/204314/WATI/#Capterra___7068603) OK Onkar K. Director > "However these bots can be very simple and complex functions are not possible." [See full review](https://www.capterra.com/p/204314/WATI/#Capterra___6505724) VR Verified Reviewer Owner > "WATI is a trusted and robust platform for WhatsApp Business automation." [See full review](https://www.capterra.com/p/204314/WATI/#Capterra___7068246) PG Pratik G. Partner > "Editing of contact is not yet easy. And no provision of making payment in INR" [See full review](https://www.capterra.com/p/204314/WATI/#Capterra___6777715) Yashraj J. IT Manager > "Its very useful but a little bit costly but its giving a lot of features that will enhance your business." [See full review](https://www.capterra.com/p/204314/WATI/#Capterra___7069352) AS Amit S. Managar > "Customer Support and pricing are too high." [See full review](https://www.capterra.com/p/204314/WATI/#Capterra___6630667) JS Jasvinder S. Real Estate > "Wati makes it very easy to manage WhatsApp conversations in one place." [See full review](https://www.capterra.com/p/204314/WATI/#Capterra___7133404) PB Prasad B. Web Developer > "Overall, I think WATI is good, but I am not happy with their user interface or customer service." [See full review](https://www.capterra.com/p/204314/WATI/#Capterra___6674402) DM Diptanil M. Senior Manager - Operations and Support > "The analytics feature helps us understand what works best, providing valuable insights to fine-tune our communication." [See full review](https://www.capterra.com/p/204314/WATI/#Capterra___6478546) AD Ambika D. Founder > "Wati's customer care service is not good." [See full review](https://www.capterra.com/p/204314/WATI/#Capterra___6657516) AC Aneel C. MD > "i am Aneel Kumar Chintha, Chairman & Managing Director, Amaravathi Software Innovations Pvt. Ltd., we are using WATI since 5 years and its great..." [See full review](https://www.capterra.com/p/204314/WATI/#Capterra___6472681) PA Peter A. CTO > "We're on a Pro plan, promised with a 24/7 Live support, but they have been using their own automation tools against us basically." [See full review](https://www.capterra.com/p/204314/WATI/#Capterra___6224076) Samson F. Marketing Lead > "Useful product for e-commerce and lead gen." [See full review](https://www.capterra.com/p/204314/WATI/#Capterra___7069031) AB Aaron B. Co-founder > "Save yourself the headache and frustration—this company is not worth your time or trust." [See full review](https://www.capterra.com/p/204314/WATI/#Capterra___6457771) ML Mitul L. Manager > "It integrates well with CRM systems and provides valuable analytics for optimizing communication." [See full review](https://www.capterra.com/p/204314/WATI/#Capterra___6580194) AB Aaron B. Co-founder > "It's alarming that a company like Meta would associate themselves with such an unprofessional service." [See full review](https://www.capterra.com/p/204314/WATI/#Capterra___6457771) SB Sumit B. Business Development > "The multi-agent dashboard makes handling customer queries smooth & efficient." [See full review](https://www.capterra.com/p/204314/WATI/#Capterra___6830459) ZA Zaid A. Account Manager > "impossible to contact, too complicated and no support" [See full review](https://www.capterra.com/p/204314/WATI/#Capterra___6676462) AD Akshay D. Marketing Manager > "I like most about WATI is there chatbot features which helps to provide automatic replay to customers." [See full review](https://www.capterra.com/p/204314/WATI/#Capterra___6703504) SG Sanyal G. BUSINESS HEAD > "Poor service, Expensive, Pathetic customer care support" [See full review](https://www.capterra.com/p/204314/WATI/#Capterra___6483716) RH Rachit H. Confounder > "My clients have particularly enjoyed the seamless communication it enables via WhatsApp, improving engagement and response times." [See full review](https://www.capterra.com/p/204314/WATI/#Capterra___6475395) AB Aaron B. Co-founder > "This disregard for my requests is utterly unacceptable." [See full review](https://www.capterra.com/p/204314/WATI/#Capterra___6457771) Jaime Andrés C. CEO > "The broadcast tools and analytics are also very useful for campaign tracking." [See full review](https://www.capterra.com/p/204314/WATI/#Capterra___6850732) Arjun D. Programs Head > "The reporting is very poor, for example if i have to search for a chat i will have to scroll, it doesn't allow me to filter according to date." [See full review](https://www.capterra.com/p/204314/WATI/#Capterra___4540015) BG Bayo G. Senior Business Manager > "Its ability to message and connect with bulk of our leads on WhatsApp stands Wati out among our go-to-tool." [See full review](https://www.capterra.com/p/204314/WATI/#Capterra___6787490) GM Gomathy M. Founder CEO > "Inability to set up Broadcasts at first shot, invariably fails with some error message or other, Instability in credit card recharges (despite..." [See full review](https://www.capterra.com/p/204314/WATI/#Capterra___3312618) Nilay G. Admin > "It effectively enhances customer engagement by making communication via WhatsApp seamless and more manageable." [See full review](https://www.capterra.com/p/204314/WATI/#Capterra___6479414) OS Oliver S. Director > "The customer support is an absolute shocker." [See full review](https://www.capterra.com/p/204314/WATI/#Capterra___4876537) MK Manjunath K. Director > "You can easily create a lot of automation and integrate internal tools to send customer specific messages" [See full review](https://www.capterra.com/p/204314/WATI/#Capterra___6824762) RV Ram V. CEO > "Competitors may dislike wati for such a beautiful product." [See full review](https://www.capterra.com/p/204314/WATI/#Capterra___3499679) [View Reviews](https://www.capterra.com/p/204314/WATI/reviews/) ## User interface 4.31 (6,977) [Wati](https://www.capterra.com/p/204314/WATI/) 4.59 (203) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Do these products fit your needs? Prioritize real-user-identified key features according to your needs to find your best fit. \--% Fit vs \--% Fit Activity Dashboard 207 Important AI Copilot 150 Important Alerts/Notifications 120 Important Zoho CRM Top features 40/40 - Activity Dashboard - AI Copilot - Alerts/Notifications - API - Calendar Management - Campaign Management - Contact Management - Customer Journey Mapping - Customizable Fields - Customizable Reports - Data Import/Export - Data Security - Document Storage - Drag & Drop - Email Management - Email Marketing - Email Templates - Forecasting - Generative AI - Interaction Tracking - Lead Capture - Lead Generation - Lead Management - Lead Qualification - Lead Scoring - Marketing Automation - Mobile Access - Multi-Channel Communication - Predictive Analytics - Quotes/Estimates - Referral Tracking - Reminders - Reporting/Analytics - Sales Pipeline Management - Sales Reports - Segmentation - Task Management - Territory Management - Third-Party Integrations - Workflow Management [See all features](https://www.capterra.com/p/155928/Zoho-CRM/#features) Wati 10/40 - Activity Dashboard - AI Copilot - Alerts/Notifications - API - Calendar Management - Campaign Management - Contact Management - Customer Journey Mapping - Customizable Fields - Customizable Reports - Data Import/Export - Data Security - Document Storage - Drag & Drop - Email Management - Email Marketing - Email Templates - Forecasting - Generative AI - Interaction Tracking - Lead Capture - Lead Generation - Lead Management - Lead Qualification - Lead Scoring - Marketing Automation - Mobile Access - Multi-Channel Communication - Predictive Analytics - Quotes/Estimates - Referral Tracking - Reminders - Reporting/Analytics - Sales Pipeline Management - Sales Reports - Segmentation - Task Management - Territory Management - Third-Party Integrations - Workflow Management [See all features](https://www.capterra.com/p/204314/WATI/#features) ### Recognition Zoho CRM is recognized as a top-rated tool in 5 Capterra Shortlist reports No recognitions have been awarded to Wati ### Deployment & support Zoho CRM Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Wati Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details Zoho CRM - By Zoho - Located in United States - Founded in 1996 Wati - By WATI.io - Located in Hong Kong SAR China - Founded in 2015 ## Popular Comparisons [Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)[4.31 (6,977)](https://www.capterra.com/p/155928/Zoho-CRM/reviews/) vs [Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[4.40 (18,785)](https://www.capterra.com/p/61368/Salesforce/reviews/) $14/month Price $25/month 4.3 Features 4.4 4.2 Ease of Use 4.0 [View full comparison](https://www.capterra.com/compare/61368-155928/Salesforce-vs-Zoho-CRM) [Wati](https://www.capterra.com/p/204314/WATI/)[4.59 (203)](https://www.capterra.com/p/204314/WATI/reviews/) vs [Viber](https://www.capterra.com/p/180348/Viber/)[4.40 (4,060)](https://www.capterra.com/p/180348/Viber/reviews/) $59/month Price Contact vendor for pricing 4.5 Features 4.3 4.6 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/180348-204314/Viber-vs-WATI) [Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)[4.31 (6,977)](https://www.capterra.com/p/155928/Zoho-CRM/reviews/) vs [HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[4.52 (4,462)](https://www.capterra.com/p/152373/HubSpot-CRM/reviews/) $14/month Price $20/month 4.3 Features 4.4 4.2 Ease of Use 4.4 [View full comparison](https://www.capterra.com/compare/152373-155928/HubSpot-CRM-vs-Zoho-CRM) [Wati](https://www.capterra.com/p/204314/WATI/)[4.59 (203)](https://www.capterra.com/p/204314/WATI/reviews/) vs [Text Request](https://www.capterra.com/p/167015/Text-Request/)[4.63 (1,193)](https://www.capterra.com/p/167015/Text-Request/reviews/) $59/month Price $59/month 4.5 Features 4.5 4.6 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/167015-204314/Text-Request-vs-WATI) [Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)[4.31 (6,977)](https://www.capterra.com/p/155928/Zoho-CRM/reviews/) vs [Bigin by Zoho CRM](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/)[4.71 (731)](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/reviews/) $14/month Price $7/year 4.3 Features 4.5 4.2 Ease of Use 4.8 [View full comparison](https://www.capterra.com/compare/155928-204998/Zoho-CRM-vs-Bigin-by-Zoho-CRM) [Wati](https://www.capterra.com/p/204314/WATI/)[4.59 (203)](https://www.capterra.com/p/204314/WATI/reviews/) vs [Slack](https://www.capterra.com/p/135003/Slack/)[4.66 (24,118)](https://www.capterra.com/p/135003/Slack/reviews/) $59/month Price $8.75/month 4.5 Features 4.6 4.6 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/135003-204314/Slack-vs-WATI) [Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)[4.31 (6,977)](https://www.capterra.com/p/155928/Zoho-CRM/reviews/) vs [Dynamics 365](https://www.capterra.com/p/157279/Dynamics-365/)[4.37 (5,825)](https://www.capterra.com/p/157279/Dynamics-365/reviews/) $14/month Price $50/month 4.3 Features 4.3 4.2 Ease of Use 4.1 [View full comparison](https://www.capterra.com/compare/155928-157279/Zoho-CRM-vs-Dynamics-365) [Wati](https://www.capterra.com/p/204314/WATI/)[4.59 (203)](https://www.capterra.com/p/204314/WATI/reviews/) vs [LiveAgent](https://www.capterra.com/p/102188/LiveAgent/)[4.67 (1,787)](https://www.capterra.com/p/102188/LiveAgent/reviews/) $59/month Price $15/month 4.5 Features 4.6 4.6 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/102188-204314/LiveAgent-vs-WATI) [Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)[4.31 (6,977)](https://www.capterra.com/p/155928/Zoho-CRM/reviews/) vs [Pipedrive](https://www.capterra.com/p/132666/Pipedrive/)[4.53 (3,055)](https://www.capterra.com/p/132666/Pipedrive/reviews/) $14/month Price $19/month 4.3 Features 4.3 4.2 Ease of Use 4.5 [View full comparison](https://www.capterra.com/compare/132666-155928/Pipedrive-vs-Zoho-CRM) [Wati](https://www.capterra.com/p/204314/WATI/)[4.59 (203)](https://www.capterra.com/p/204314/WATI/reviews/) vs [LiveChat](https://www.capterra.com/p/62194/LiveChat/)[4.64 (1,724)](https://www.capterra.com/p/62194/LiveChat/reviews/) $59/month Price $25/month 4.5 Features 4.5 4.6 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/62194-204314/LiveChat-vs-WATI) [Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)[4.31 (6,977)](https://www.capterra.com/p/155928/Zoho-CRM/reviews/) vs [Kylas Sales CRM](https://www.capterra.com/p/210630/Kylas/)[4.81 (595)](https://www.capterra.com/p/210630/Kylas/reviews/) $14/month Price $250/month 4.3 Features 4.7 4.2 Ease of Use 4.8 [View full comparison](https://www.capterra.com/compare/155928-210630/Zoho-CRM-vs-Kylas) [Wati](https://www.capterra.com/p/204314/WATI/)[4.59 (203)](https://www.capterra.com/p/204314/WATI/reviews/) vs [Intercom](https://www.capterra.com/p/134347/Intercom/)[4.50 (1,133)](https://www.capterra.com/p/134347/Intercom/reviews/) $59/month Price $39/month 4.5 Features 4.4 4.6 Ease of Use 4.4 [View full comparison](https://www.capterra.com/compare/134347-204314/Intercom-vs-WATI)