# Compare Zoho CRM vs Salesforce Starter 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare Zoho CRM and Salesforce Starter based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/155928-227088/Zoho-CRM-vs-Salesforce-Starter

---

# Zoho CRM vs Salesforce Starter Features and Cost Comparison

Last updated May 6th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

Zoho CRMSalesforce Starter2/4 selected

[Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)[4.3 (6,972)](https://www.capterra.com/p/155928/Zoho-CRM/reviews/)

[Salesforce Starter](https://www.capterra.com/p/227088/Salesforce-Starter/)[4.4 (224)](https://www.capterra.com/p/227088/Salesforce-Starter/reviews/)

[## Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)[4.3 (6,972)](https://www.capterra.com/p/155928/Zoho-CRM/reviews/)

Starting Price

$14.00/month

Value-for-Money

4.3

Functionality

4.3

Ease of Use

4.2

Customer Service

4.1

Reviews Sentiment

Based on [6,972 reviews](#user-reviews)

Positive

5,937

Neutral

782

Negative

253

[## Salesforce Starter](https://www.capterra.com/p/227088/Salesforce-Starter/)[4.4 (224)](https://www.capterra.com/p/227088/Salesforce-Starter/reviews/)

Starting Price

$25.00/month

Value-for-Money

4

Functionality

4.2

Ease of Use

4

Customer Service

4.1

Reviews Sentiment

Based on [224 reviews](#user-reviews)

Positive

198

Neutral

18

Negative

8

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## Summary

* * *

Key features rated by users

Features selected based on 17,500 reviews from crm software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

84%Fit

High performer

Feature ratings

Data Security

4.5

Contact Management

4.4

Lead Management

4.4

Sales Pipeline Management

4.3

Activity Dashboard

4.6

72%Fit

Missing features

Feature ratings

Data Security

NA

Contact Management

4.7

Lead Management

4.5

Sales Pipeline Management

4.7

Activity Dashboard

4.4

User satisfaction

User satisfaction

4.3

User reviews[6,972](https://www.capterra.com/p/155928/Zoho-CRM/reviews/)

Ease of use

4.2

Functionality

4.3

Value for money

4.3

Customer support

4.1

User satisfaction

4.4

User reviews[224](https://www.capterra.com/p/227088/Salesforce-Starter/reviews/)

Ease of use

4.0

Functionality

4.2

Value for money

4.0

Customer support

4.1

Price starts from

Price starts from

$14Per User, Per Month

-   Free version
-   Free trial

Price starts from

$25Per User, Per Month

-   Free version
-   Free trial

Best for

Best for

Zoho CRM can be used by businesses of all sizes. Teams can even build a custom version of Zoho CRM.

Best for

Salesforce Starter supports small and medium sized business with a simple CRM for marketing, sales, and service.

## User reviews

Pros & cons

VR

Verified Reviewer

Project Analyst

> "Zoho CRM made it easy to manage our Sales pipeline by providing a structured view of leads/deals, plentiful integration options, out of the box analytics and a helpful support team."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7107263)

Joseph T.

CEO

> "During that time, Zoho repeatedly threatened service suspension despite being unable to provide a functioning invoice or payment method. When a usable invoice and payment link were finally..."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7094111)

RS

Radha S.

Legal Assistant

> "It’s a robust, feature‑rich platform that excels at centralizing customer data, automating workflows, and supporting end‑to‑end CRM processes."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7139286)

VR

Verified Reviewer

Ceo

> "Zoho CRM's biggest drawbacks are its steep learning curve due to a cluttered interface and inconsistent customer support response times for non-premium users."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7100569)

Harshul S.

Senior. Technical Support Specialist for Network Operations

> "It helps me keep track of leads, follow‑ups and tasks without losing things in emails. Once everything is set up properly it runs smooth and fits into my daily workflow."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7131806)

RS

Radha S.

Legal Assistant

> "In some areas, the user interface also felt a bit less intuitive or cluttered, particularly when navigating between modules or customizing layouts, which could slow things down for new users."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7139286)

RS

Radha S.

Legal Assistant

> "I also appreciated how seamlessly it integrates with other Zoho applications—email, reporting, automation, and analytics—which made managing customer data and follow‑ups much more efficient..."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7139286)

VR

Verified Reviewer

Commercial manager

> "I don't like how it displays the names together.it needs better google integration..its very weak on how it links your mail .i found other crm eadier.more options to not save a mail in crm"

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7082808)

VR

Verified Reviewer

Project Analyst

> "Zoho CRM is a solid product with a helpful support team and a strong product roadmap, Zoho CRM is a strong choice for any small business looking to manage their sales activity."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7107263)

AS

AJ S.

CIO - Chief Information Officer

> "Advanced Analytics to get core business intelligence is tricky, Core Metric tracking can be complete pain if embedded system values are over-written with semantics that are friendly to a..."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7026283)

VR

Verified Reviewer

Travel Consultant

> "My overall experience with Zoho CRM has been positive most times, once i set up my page, ZOHO CRM does an amazing job keeping everything organized from leads, contacts, deals and..."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7135940)

AS

AJ S.

CIO - Chief Information Officer

> "Customisation - especially for Zoho Books for users moving from Tally - is a very long drawn out and painful process - from a development as well as a psychological perspective."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7026283)

AS

Alan S.

IT Project Manager

> "It’s highly customizable — you can easily customize modules, fields, layouts, workflows, and dashboards to match business processes."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7001282)

AM

Andrea M.

Academic Director

> "What’s worse, after simply requesting a demo, I was relentlessly bombarded with calls—up to 10 times a day, starting as early as 7 a.m. While I understand the intention is to offer support,..."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6810176)

EW

Evangeline W.

Small Business Owner

> "Zoho CRM offers powerful tool that allows me to manage sales, marketing and customer support procedures in one spot."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7008596)

DM

David M.

Technical Support Engineer

> "I do not like that fields and reports require time to be customized; I still use our administrator to make more complicated changes."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7065659)

CC

Connor C.

Data Analyst

> "We are able to design the software to fit our very specific needs, and it can be different for each of our separate teams."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7118584)

AS

AJ S.

CIO - Chief Information Officer

> "The CRM system is very difficult to customise - especially if you want a proper view of the business - Sales, Operations, Support, Accounts, Admin."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7026283)

KK

Krishna K.

Admin

> "Zoho CRM displays a high level of quality marketing automation capabilities, more so on striking a good balance between functionality, customization and affordability."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7000719)

RS

Radha S.

Legal Assistant

> "Some areas of the interface can feel a bit dense, which may slow down new users initially."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7139286)

CC

Connor C.

Data Analyst

> "Overall, Zoho fits our needs well and the workflows and custom nature of the CRM are great, but also leads to it being complicated to manage."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7118584)

RR

Rasilkrishnan R.

Data analyst

> "It is very hard to create new developments inside zoho with is not default in Zoho"

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7136401)

MND

Mamute Nicholas D.

Sales and Marketing Specialist

> "Its proficiency in assessing the effectiveness of marketing campaigns provides performance details, reach and outcomes that helps us understand the impact of our campaigns on target..."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6777466)

VR

Verified Reviewer

Marketing Manager

> "The standard reports didn't quite fit what we required and it was difficult to find the relevant fields when creating custom reports."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7012119)

AS

Abhishek S.

Ops Manager

> "Two things I liked the most about Zoho CRM is the AI powered Sales Assistant Zia which has helped me analyze quicker and second the way I was able to Analyze and find a pattern on my..."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6656933)

Joseph T.

CEO

> "This occurred despite Zoho being fully aware that the delay was caused entirely by its own billing failures."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7094111)

MRUR

MD RIAJ UDDIN R.

Marketing Manager

> "Its deal pipeline feature helps streamline lead management by organizing them according to their stages, making it easier to track progress and close deals efficiently."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6548669)

VR

Verified Reviewer

Travel Consultant

> "That being said, it's not perfect, in the early startup, it was a bit frustrating and every now and then, the platform looked a bit clustered."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7135940)

FH

Firas H.

Manager information systems

> "The platform's customizability and integration capabilities make it a robust choice for businesses looking to streamline their customer relationship management. While there are areas that..."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6381114)

MS

Mallory S.

Clinical Operations Manager

> "I do not always love the lay out, sometimes it is not super intuitive, especially if you are not in it on a daily basis."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7114287)

Ziva R.

Sales Services Manager

> "Zoho CRM allows us to engage with our customers effectively during sales operations and offer them personalized communications which has helped us make more sales."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6298689)

VR

Verified Reviewer

HR and Admin Manager

> "According to me the only con is - Content management limitations - Data import and data export limitations only."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7003720)

EJ

Emily J.

Sales Manager

> "I used it to manage a pipeline of more than 100 prospects and the real-time analytics allowed me to recognize opportunities and close deals quicker."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6745866)

PB

Philip B.

Operations Manager

> "Impossible to get a timely or logical response to an obvious problem caused by Zoho."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7131331)

GC

GODWILL C.

Customer Care Representative

> "The ability to tailor the platform to specific business needs, such as automating workflows and creating custom reports, made it very efficient."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#GetApp___6465304)

VR

Verified Reviewer

Recruitment Specialist

> "They keep re-inventing the wheel without making sure they have their products solid, this has resulted in a proverbial "dogs breakfast" of apps that don't relate properly rendering ZOHO just..."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#GetApp___6389890)

Arpit P.

IT Consultant

> "The platform allows you to customize modules, workflows, and dashboards to place with specific business needs which makes it highly adaptable."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6558299)

PS

Peter S.

Director

> "Not keen on having to visit separate window for each module."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7096821)

MND

Mamute Nicholas D.

Sales and Marketing Specialist

> "Additionally , it is flexible and offers customization options to fit into our workflow and has allowed us to tailor it to our unique needs and requirements."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6777466)

DJL

David J. L.

Creative Production Manager

> "The mobile app is slightly clunky compared with the desktop web interface, especially when updating project notes on the fly."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6800187)

Hemant A.

Data Analyst

> "Also a thing that i like about zoho is that it integrates seamlessly with a wide range of third-party applications which allows us to connect various systems and helps in enhancing overall..."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6429716)

NP

Narender P.

Pre-sales consultant

> "All is good, but scheduling a reminder calls sometimes i get frustrated because when we done the calls everytime they ask how much the duration of calls like they ask minutes or seconds..."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6595893)

MS

Mallory S.

Clinical Operations Manager

> "I like the various features within to help keep the team organized and easily locate our client's information."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7114287)

SS

Shenella S.

Business Development Executive

> "The system tends to lag at times."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7099824)

Ziva R.

Sales Services Manager

> "It provides us with great tools which help us manage all our sales activities including customer communications and closing sales deals."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6298689)

KO

Katie O.

Admin Assistant

> "I could never get the appointment also known as "meetings" on the CRM to link to the Zoho Calendar."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6848682)

Jamie Morgan W.

Sales Associate

> "Zoho CRM offers very reliable customer engagement tools that has helped us to streamline our interactions with customers and close sales deals quickly."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6754697)

VR

Verified Reviewer

Executive Assistant

> "Many users report that Zoho CRM's customer support can be slow and unresponsive, making it frustrating to resolve critical issues or seek assistance."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6618626)

VR

Verified Reviewer

Business Analyst

> "I liked the dashboard analytics and AI features in the Zoho CRM, almost all the things have been automated by this crm software which are necessary to run your business and the solution..."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6599377)

VR

Verified Reviewer

VP of Marketing

> "Zoho CRM feels clunky and overly complex for daily email marketing use."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6846480)

VR

Verified Reviewer

Owner

> "I particularly like the automation abilities in the entire the sales process, including sending emails, following up with leads, and updating fields."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6490581)

MK

Megan K.

Senior Marketing Manager

> "I came from HubSpot so maybe I have been spoilt but I’ve found the transition to Zoho difficult and cumbersome - it doesn’t have the built in basic functionality that HubSpot has and I’ve..."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6739858)

GC

GODWILL C.

Customer Care Representative

> "The platform offered a wide range of features that were essential for managing customer relationships, tracking sales, and improving workflow efficiency."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#GetApp___6465304)

OA

Okan A.

Director

> "One of them accepted to honor refund as per their terms and condition within 30 days, and then wasted 3 weeks to response only to be told it is passed the 30 days."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6564315)

AMM

Asan Mohammed M.

STRUCTURE DESIGN

> "Zoho CRM is user-friendly and versatile,affordable and accessible to businesses of all sizes,and offers multiple editions with different pricing plans,has improved their lead management and..."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6617394)

EH

Erin H.

Office Manager

> "There were frequent connectivity issues where employees we unable to access app."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6878372)

Junko O.

Business Consultant

> "We implemented Zoho CRM in our company six months ago and it has been a remarkable transformation in our customer relationship management. Since incorporating sales automation, we have seen..."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6581301)

TW

Toshia W.

Owner

> "The mobile app can feel clunky, and support response times can be slow, which can be frustrating when you need quick help."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6547855)

AS

AJ S.

CIO - Chief Information Officer

> "It's been a 3+ year journey with Zoho. If the Zoho ecosystem had been a bit better thought-out with easy customisations the journey shouldn't have taken more than 1 year. If you are looking..."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7026283)

DA

Dana A.

Managing Partner

> "I try to strip out the clutter to keep it user-friendly, but their limits on customization make that difficult—and that’s frustrating when I just want simplicity.""

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6797825)

VR

Verified Reviewer

Care Nvaigator

> "TechRadar notes that it's “very easy to use,” with handy features like social media and LinkedIn contact capture, business card scanning, automated workflows, pipeline management, and..."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6873911)

OP

Orla P.

Head of Sales

> "However, its steep learning curve and occasional performance issues can create initial challenges for new users, particularly those without prior CRM experience."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6564281)

Jamie Morgan W.

Sales Associate

> "Zoho CRM has customer segmentation functions which help us to offer our customers with personalized services based on their preferences."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6754697)

NP

Nikita P.

IT-Developer

> "The mobile app also lacks some key desktop features."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6837200)

MND

Mamute Nicholas D.

Sales and Marketing Specialist

> "We are reaping tons of benefits ranging from streamlined sales and marketing processes, improved customer relationships and retention to enhanced business performance."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6777466)

DG

David G.

Head of Commercial Growth and Partnerships

> "The sheer number of options can sometimes be excessive, leading to features going unused or confusing users who don’t need advanced capabilities."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6584703)

MW

Mark W.

Owner

> "I like how I can sign and avoid paying for extra features on my other current platforms."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7076431)

AS

Abhishek S.

Ops Manager

> "I was not able to perform a lot of customization probably because I have not explored all the customizations that is possible."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6656933)

Junko O.

Business Consultant

> "With a wide range of features and functionalities, this system suits the needs of small and large businesses, allowing full control over the customer lifecycle."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6581301)

FR

Farheen R.

Senior Manager- New Business

> "The reminders that we set only appears as web-based push notifications and I often tends to lose it."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6663851)

TW

Toshia W.

Owner

> "The automation features save me so much time, and I can customize it to fit my business perfectly. Plus, it’s budget-friendly, which is a huge plus for me as a small business owner!"

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6547855)

AMM

Asan Mohammed M.

STRUCTURE DESIGN

> "Zoho CRM requires extensive customization to be usable,CRM has technical limitations, such as:"

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6617394)

MT

Morton T.

CEO

> "Integration with other tools, like our email and marketing platforms, is seamless, ensuring a smooth flow of information across our systems."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6409318)

OA

Okan A.

Director

> "Dishonest people, They just wasted time tool 3 weeks to respond and than told me it was passed due. if it wasn't upfront 1 year payment i would move my company, i will probably move to..."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6564315)

MT

Morton T.

CEO

> "Integration with other tools, like our email and marketing platforms, is seamless, ensuring a smooth flow of information across our systems."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6409318)

PG

Praveen G.

Assistant manager

> "While Zoho CRM integrates with many tools, setting up and maintaining these integrations can sometimes be tricky or unreliable"

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6582098)

NP

Nikita P.

IT-Developer

> "Workflow automation, email integration, and the intuitive Kanban view save us hours each week."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6837200)

DD

Danielle D.

Inside Sales

> "At times emails won't go through and the space isn't large enough to send multiple files."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6427458)

Harshul S.

Senior. Technical Support Specialist for Network Operations

> "What I like most about Zoho CRM is how easy it is to track contacts and deals in one place."

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___7131806)

VR

Verified Reviewer

Care Nvaigator

> "There are major limitations in what you can do / access / change"

[See full review](https://www.capterra.com/p/155928/Zoho-CRM/#Capterra___6873911)

[View Reviews](https://www.capterra.com/p/155928/Zoho-CRM/reviews/)

BK

Blerta K.

Language Instructor

> "The ability to have all student inquiries, follow-ups and enrollment conversation tracked all in a single location made my..."

[See full review](https://www.capterra.com/p/227088/Salesforce-Starter/#Capterra___7138877)

RL

Rico L.

AE

> "Sometimes the reporting can track figures incorrectly, but not sure if that is an internal issue."

[See full review](https://www.capterra.com/p/227088/Salesforce-Starter/#Capterra___7067755)

VR

Verified Reviewer

App Developer

> "What I liked most about Salesforce Starter was how easy it made CRM setup—intuitive interface, guided onboarding, and..."

[See full review](https://www.capterra.com/p/227088/Salesforce-Starter/#Capterra___7098838)

Khilah B.

Owner

> "I do not particularly like that there are so many features that can be used but the price to upgrade is a bit much for a..."

[See full review](https://www.capterra.com/p/227088/Salesforce-Starter/#Capterra___7076699)

VR

Verified Reviewer

Salesforce Consultant

> "It gives you the exposure to find out what you need as you continue to grow."

[See full review](https://www.capterra.com/p/227088/Salesforce-Starter/#Capterra___7123343)

VR

Verified Reviewer

Advisor

> "Customization options are basic."

[See full review](https://www.capterra.com/p/227088/Salesforce-Starter/#Capterra___7107416)

VR

Verified Reviewer

Advisor

> "Slight learning curve early, but useful once workflows are set."

[See full review](https://www.capterra.com/p/227088/Salesforce-Starter/#Capterra___7107416)

BK

Blerta K.

Language Instructor

> "Not as easy as Starter label suggests."

[See full review](https://www.capterra.com/p/227088/Salesforce-Starter/#Capterra___7138877)

Jeff T.

AE

> "Best CRM on the market i have enjoyed using it throughout my career at multiple companies"

[See full review](https://www.capterra.com/p/227088/Salesforce-Starter/#Capterra___7091777)

PB

Phoebe B.

Payroll Administrator

> "Response was time consuming."

[See full review](https://www.capterra.com/p/227088/Salesforce-Starter/#Capterra___7088055)

RS

Rob S.

Managing Director

> "Its intuitive design, responsiveness, and simplicity in implementation make it a standout choice in the market. Whether you're..."

[See full review](https://www.capterra.com/p/227088/Salesforce-Starter/#Capterra___5085157)

MHS

Mohammed Hareez S.

Customer Success representative

> "To be honest there is nothing i dislike about salesforce but sometimes its bit slow"

[See full review](https://www.capterra.com/p/227088/Salesforce-Starter/#Capterra___6681865)

PB

Phoebe B.

Payroll Administrator

> "Overall experience was okay and easy to navigate. "

[See full review](https://www.capterra.com/p/227088/Salesforce-Starter/#Capterra___7088055)

LD

Lisa D.

Billing Administrator

> "I don't like the email functionality or the notes / tasks available. "

[See full review](https://www.capterra.com/p/227088/Salesforce-Starter/#Capterra___4839430)

James W.

Revenue Operations Manager

> "Extremely customisable, has a wide range of features and functionality, extremely powerful In the amount of automations and..."

[See full review](https://www.capterra.com/p/227088/Salesforce-Starter/#Capterra___5084445)

HML

Hector Manuel L.

Bookings Office Admin

> "Export data might require some experience using this app. If not used to work with SF you might find a little bit frustrated..."

[See full review](https://www.capterra.com/p/227088/Salesforce-Starter/#Capterra___4768423)

PW

Peggie W.

Acct Resolution

> "Compact and streamlined which goes well with small business."

[See full review](https://www.capterra.com/p/227088/Salesforce-Starter/#Capterra___6582490)

PC

Patrick C.

Financial Planner

> "It took too much of my time and the only way to get customer service is to hire a third party vendor to help with all aspects..."

[See full review](https://www.capterra.com/p/227088/Salesforce-Starter/#Capterra___3715765)

DV

Donovan V.

Retirement Benefit Analyst II

> "Salesforce starter is a great tool that we're able to utilize in our workplace."

[See full review](https://www.capterra.com/p/227088/Salesforce-Starter/#Capterra___6649475)

JW

Janet W.

Project Manager

> "That they moved to lightning and it is not as good as classic"

[See full review](https://www.capterra.com/p/227088/Salesforce-Starter/#Capterra___6030896)

VR

Verified Reviewer

CEO

> "Salesforce is great because you can work to keep track of real-time user and purchase analytics, customer support, customer..."

[See full review](https://www.capterra.com/p/227088/Salesforce-Starter/#Capterra___4456584)

RS

Roberto S.

Project Manager

> "If you're not an admin, is difficult to know the rules behind the dashboard reports and automated emails."

[See full review](https://www.capterra.com/p/227088/Salesforce-Starter/#Capterra___3548806)

NB

Nichole B.

Owner

> "It is easy to set up, use, maintain and set sales goals with it."

[See full review](https://www.capterra.com/p/227088/Salesforce-Starter/#Capterra___6630138)

PC

Patrick C.

Financial Planner

> "As it can be an expensive and time consuming set-up, it was not necessary for me to have such a customizable software. "

[See full review](https://www.capterra.com/p/227088/Salesforce-Starter/#Capterra___3715765)

JL

Judith L.

office manager

> "it is good, I like it but it is pricely."

[See full review](https://www.capterra.com/p/227088/Salesforce-Starter/#Capterra___6814031)

CG

Clayton G.

Database Manager

> "It is up to us as employees to make the software work the most productive for us, and that should not be expected from us when..."

[See full review](https://www.capterra.com/p/227088/Salesforce-Starter/#SoftwareAdvice___3264312)

NB

Nichole B.

Owner

> "It was easy to install, easy to use, and made managing sales a breeze."

[See full review](https://www.capterra.com/p/227088/Salesforce-Starter/#Capterra___6630138)

NZB

Nastazija Zivaljevic B.

Customer Support Specialist

> "There are too many features, which at times are repetitive and sometimes not easy to find/ not distinct enough to know what to..."

[See full review](https://www.capterra.com/p/227088/Salesforce-Starter/#Capterra___2966383)

VR

Verified Reviewer

Quality Systems Manager

> "Salesforce Essentials is the best way to provide better service to our customers."

[See full review](https://www.capterra.com/p/227088/Salesforce-Starter/#Capterra___4933814)

VR

Verified Reviewer

HR Lead

> "I also think that the knowledge articles are very hard to work with and its not really clear when they're published or in..."

[See full review](https://www.capterra.com/p/227088/Salesforce-Starter/#Capterra___2909707)

VR

Verified Reviewer

Business Operations Analyst

> "It offers a range of tools and features, and can be highly customizable to fit the specific needs of businesses of various..."

[See full review](https://www.capterra.com/p/227088/Salesforce-Starter/#Capterra___4605252)

NN

Nomava N.

Freelancer

> "For a limited business, over there is too much to sort through for everything we need."

[See full review](https://www.capterra.com/p/227088/Salesforce-Starter/#Capterra___3209891)

AD

Alexis D.

Operations Direcot

> "It is very handy even though it needs some expertise to set it up but don't let this stop you, their resources library is..."

[See full review](https://www.capterra.com/p/227088/Salesforce-Starter/#Capterra___4745886)

ED

Elizabeth D.

Marketing

> "This product is not designed for the Financial Services industry."

[See full review](https://www.capterra.com/p/227088/Salesforce-Starter/#Capterra___2898851)

MHS

Mohammed Hareez S.

Customer Success representative

> "My overall experience is wonderful with salesforce"

[See full review](https://www.capterra.com/p/227088/Salesforce-Starter/#Capterra___6681865)

JW

JAMES W.

Sales Engineer

> "Too many unused fields that muddy up the screen and info can get lost in all the blank fields."

[See full review](https://www.capterra.com/p/227088/Salesforce-Starter/#Capterra___2786888)

Rick K.

Owner

> "We've been super happy with it and my personal favorite part is being able to do so much from my phone."

[See full review](https://www.capterra.com/p/227088/Salesforce-Starter/#Capterra___5091696)

PS

Paul S.

Chief Engineer

> "My biggest issue with Salesforce is that it is so big."

[See full review](https://www.capterra.com/p/227088/Salesforce-Starter/#Capterra___3007447)

Julio Cesar M.

SALES MANAGER

> "Basically, all my days at work depens on salesforce, very efficient at the moment, it also helps me out to improve my sales..."

[See full review](https://www.capterra.com/p/227088/Salesforce-Starter/#Capterra___4650211)

MK

Mayank K.

Assistant Manager - Digital Marketing

> "Role Hierarchy & Permission sets are difficult to understand and multiple roles assigning can be difficult."

[See full review](https://www.capterra.com/p/227088/Salesforce-Starter/#Capterra___2779825)

JW

Janet W.

Project Manager

> "It was much more intuitive and easier to locate information."

[See full review](https://www.capterra.com/p/227088/Salesforce-Starter/#Capterra___6030896)

HW

Heather W.

Compliance Analyst

> "It is overwhelming at first to get a handle on the software."

[See full review](https://www.capterra.com/p/227088/Salesforce-Starter/#Capterra___3006744)

Rick K.

Owner

> "It's been part of the reason we've been able to stay so organized."

[See full review](https://www.capterra.com/p/227088/Salesforce-Starter/#Capterra___5091696)

MB

Matthew B.

Digital Engagement Officer

> "It can be difficult to resolve problems without having to search for help topics."

[See full review](https://www.capterra.com/p/227088/Salesforce-Starter/#Capterra___2789605)

[View Reviews](https://www.capterra.com/p/227088/Salesforce-Starter/reviews/)

## User interface

4.31 (6,972)

[Salesforce Starter](https://www.capterra.com/p/227088/Salesforce-Starter/)

4.40 (224)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

Activity Dashboard

207

Important

AI Copilot

150

Important

Alerts/Notifications

120

Important

Zoho CRM

Top features

40/40

-   Activity Dashboard
-   AI Copilot
-   Alerts/Notifications
-   API
-   Calendar Management
-   Campaign Management
-   Contact Management
-   Customer Journey Mapping
-   Customizable Fields
-   Customizable Reports
-   Data Import/Export
-   Data Security
-   Document Storage
-   Drag & Drop
-   Email Management
-   Email Marketing
-   Email Templates
-   Forecasting
-   Generative AI
-   Interaction Tracking
-   Lead Capture
-   Lead Generation
-   Lead Management
-   Lead Qualification
-   Lead Scoring
-   Marketing Automation
-   Mobile Access
-   Multi-Channel Communication
-   Predictive Analytics
-   Quotes/Estimates
-   Referral Tracking
-   Reminders
-   Reporting/Analytics
-   Sales Pipeline Management
-   Sales Reports
-   Segmentation
-   Task Management
-   Territory Management
-   Third-Party Integrations
-   Workflow Management

[See all features](https://www.capterra.com/p/155928/Zoho-CRM/#features)

Salesforce Starter

36/40

-   Activity Dashboard
-   AI Copilot
-   Alerts/Notifications
-   API
-   Calendar Management
-   Campaign Management
-   Contact Management
-   Customer Journey Mapping
-   Customizable Fields
-   Customizable Reports
-   Data Import/Export
-   Data Security
-   Document Storage
-   Drag & Drop
-   Email Management
-   Email Marketing
-   Email Templates
-   Forecasting
-   Generative AI
-   Interaction Tracking
-   Lead Capture
-   Lead Generation
-   Lead Management
-   Lead Qualification
-   Lead Scoring
-   Marketing Automation
-   Mobile Access
-   Multi-Channel Communication
-   Predictive Analytics
-   Quotes/Estimates
-   Referral Tracking
-   Reminders
-   Reporting/Analytics
-   Sales Pipeline Management
-   Sales Reports
-   Segmentation
-   Task Management
-   Territory Management
-   Third-Party Integrations
-   Workflow Management

[See all features](https://www.capterra.com/p/227088/Salesforce-Starter/#features)

### Recognition

Zoho CRM is recognized as a top-rated tool in 5 Capterra Shortlist reports

No recognitions have been awarded to Salesforce Starter

### Deployment & support

Zoho CRM

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Salesforce Starter

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Zoho CRM

-   By Zoho
-   Located in United States
-   Founded in 1996

Salesforce Starter

-   By Salesforce
-   Located in United States
-   Founded in 2003

## Popular Comparisons

[Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)[4.31 (6,972)](https://www.capterra.com/p/155928/Zoho-CRM/reviews/)

vs

[Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[4.40 (18,781)](https://www.capterra.com/p/61368/Salesforce/reviews/)

$14/month

Price

$25/month

4.3

Features

4.4

4.2

Ease of Use

4.0

[View full comparison](https://www.capterra.com/compare/61368-155928/Salesforce-vs-Zoho-CRM)

[Salesforce Starter](https://www.capterra.com/p/227088/Salesforce-Starter/)[4.40 (224)](https://www.capterra.com/p/227088/Salesforce-Starter/reviews/)

vs

[Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[4.40 (18,781)](https://www.capterra.com/p/61368/Salesforce/reviews/)

$25/month

Price

$25/month

4.2

Features

4.4

4.0

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4.0

[View full comparison](https://www.capterra.com/compare/61368-227088/Salesforce-vs-Salesforce-Starter)

[Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)[4.31 (6,972)](https://www.capterra.com/p/155928/Zoho-CRM/reviews/)

vs

[HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[4.52 (4,458)](https://www.capterra.com/p/152373/HubSpot-CRM/reviews/)

$14/month

Price

$20/month

4.3

Features

4.4

4.2

Ease of Use

4.4

[View full comparison](https://www.capterra.com/compare/152373-155928/HubSpot-CRM-vs-Zoho-CRM)

[Salesforce Starter](https://www.capterra.com/p/227088/Salesforce-Starter/)[4.40 (224)](https://www.capterra.com/p/227088/Salesforce-Starter/reviews/)

vs

[HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[4.52 (4,458)](https://www.capterra.com/p/152373/HubSpot-CRM/reviews/)

$25/month

Price

$20/month

4.2

Features

4.4

4.0

Ease of Use

4.4

[View full comparison](https://www.capterra.com/compare/152373-227088/HubSpot-CRM-vs-Salesforce-Starter)

[Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)[4.31 (6,972)](https://www.capterra.com/p/155928/Zoho-CRM/reviews/)

vs

[Bigin by Zoho CRM](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/)[4.71 (730)](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/reviews/)

$14/month

Price

$7/year

4.3

Features

4.5

4.2

Ease of Use

4.8

[View full comparison](https://www.capterra.com/compare/155928-204998/Zoho-CRM-vs-Bigin-by-Zoho-CRM)

[Salesforce Starter](https://www.capterra.com/p/227088/Salesforce-Starter/)[4.40 (224)](https://www.capterra.com/p/227088/Salesforce-Starter/reviews/)

vs

[Bigin by Zoho CRM](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/)[4.71 (730)](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/reviews/)

$25/month

Price

$7/year

4.2

Features

4.5

4.0

Ease of Use

4.8

[View full comparison](https://www.capterra.com/compare/204998-227088/Bigin-by-Zoho-CRM-vs-Salesforce-Starter)

[Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)[4.31 (6,972)](https://www.capterra.com/p/155928/Zoho-CRM/reviews/)

vs

[Dynamics 365](https://www.capterra.com/p/157279/Dynamics-365/)[4.37 (5,819)](https://www.capterra.com/p/157279/Dynamics-365/reviews/)

$14/month

Price

$50/month

4.3

Features

4.3

4.2

Ease of Use

4.1

[View full comparison](https://www.capterra.com/compare/155928-157279/Zoho-CRM-vs-Dynamics-365)

[Salesforce Starter](https://www.capterra.com/p/227088/Salesforce-Starter/)[4.40 (224)](https://www.capterra.com/p/227088/Salesforce-Starter/reviews/)

vs

[Dynamics 365](https://www.capterra.com/p/157279/Dynamics-365/)[4.37 (5,819)](https://www.capterra.com/p/157279/Dynamics-365/reviews/)

$25/month

Price

$50/month

4.2

Features

4.3

4.0

Ease of Use

4.1

[View full comparison](https://www.capterra.com/compare/157279-227088/Dynamics-365-vs-Salesforce-Starter)

[Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)[4.31 (6,972)](https://www.capterra.com/p/155928/Zoho-CRM/reviews/)

vs

[Pipedrive](https://www.capterra.com/p/132666/Pipedrive/)[4.53 (3,050)](https://www.capterra.com/p/132666/Pipedrive/reviews/)

$14/month

Price

$19/month

4.3

Features

4.3

4.2

Ease of Use

4.5

[View full comparison](https://www.capterra.com/compare/132666-155928/Pipedrive-vs-Zoho-CRM)

[Salesforce Starter](https://www.capterra.com/p/227088/Salesforce-Starter/)[4.40 (224)](https://www.capterra.com/p/227088/Salesforce-Starter/reviews/)

vs

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$25/month

Price

$14.99/month

4.2

Features

4.6

4.0

Ease of Use

4.5

[View full comparison](https://www.capterra.com/compare/178819-227088/EngageBay-Marketing-vs-Salesforce-Starter)

[Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)[4.31 (6,972)](https://www.capterra.com/p/155928/Zoho-CRM/reviews/)

vs

[EngageBay CRM](https://www.capterra.com/p/178819/EngageBay-Marketing/)[4.65 (907)](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/)

$14/month

Price

$14.99/month

4.3

Features

4.6

4.2

Ease of Use

4.5

[View full comparison](https://www.capterra.com/compare/155928-178819/Zoho-CRM-vs-EngageBay-Marketing)

[Salesforce Starter](https://www.capterra.com/p/227088/Salesforce-Starter/)[4.40 (224)](https://www.capterra.com/p/227088/Salesforce-Starter/reviews/)

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$25/month

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4.2

Features

4.3

4.0

Ease of Use

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[View full comparison](https://www.capterra.com/compare/152769-227088/eWay-CRM-vs-Salesforce-Starter)