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Taboola vs Perpetua: Which is a better fit?

Updated on January 14th, 2025
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Summary
Features in PPC
24
Best performer
43
  • API
  • Audience Targeting
  • Campaign Planning
18
43
  • Account Alerts
  • Data Visualization
  • Goal Setting/Tracking
User satisfaction
4.4
User reviews50
Ease of use
4.4
Functionality
4.4
Value for money
4.3
Customer support
4.4
3.1
User reviews13
Ease of use
3.3
Functionality
3.2
Value for money
2.8
Customer support
2.9
Price starts from
--
Not provided by vendor
Free version
Free trial
Monthly subscription
Free version
Free trial
Best for

Digital properties, big brands, performance marketers, affiliate marketers, ecommerce marketers.

eCommerce brands and agencies who advertise online. Perfect for media buyers and PPC managers at agencies, Heads of eCommerce and Marketers at brands, and Amazon & Walmart Sellers.

User reviews
pros & cons
1 / 4
View Reviews
1 / 4
View Reviews
Video reviews
No video reviews yet
No video reviews yet
User interface
No videos provided by vendor
No videos provided by vendor
No screenshots provided by vendor
184755
5 screenshots

Taboola

Top Features
24/43
  • Account Alerts
  • Click Tracking
  • Conversion Rate Optimization
  • Data Import/Export
  • Data Visualization
  • For PPC Campaigns
  • Fraud Detection
  • Goal Setting/Tracking
  • Landing Pages/Web Forms
  • Performance Metrics
  • Real-Time Analytics
  • Real-Time Monitoring
  • Real-Time Updates
  • Scheduled/Automated Reports
  • SEO Management
  • Third-Party Integrations
  • URL Builder
  • Visual Analytics
  • Web Traffic Monitoring
  • A/B Testing
  • Activity Dashboard
  • Advertising Management
  • API
  • Audience Targeting
  • Bid Management
  • Budget Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Segmentation
  • Conversion Tracking
  • Customizable Reports
  • Engagement Tracking
  • Geotargeting
  • Keyword Research Tools
  • Keyword Tracking
  • Multi-Campaign
  • Performance Management
  • Real-Time Reporting
  • ROI Tracking
  • Social Media Monitoring
  • Trend Analysis
  • Web Traffic Reporting
See All features
Hide PPC Software Features -

Perpetua

18/43
Show PPC Software Features +

Taboola

--

Perpetua

--

Taboola
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Perpetua
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Taboola
  • By Taboola
  • Located in United States
Perpetua
  • By Perpetua Labs
  • Located in United States
  • Founded in 2017
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