# Compare Klaviyo vs Buttondown 2026 | Capterra > Unsure of what to choose? Check Capterra to compare Klaviyo and Buttondown based on pricing, features, product details, and verified reviews. Source: https://www.capterra.com/compare/156699-10008721/Klaviyo-vs-Buttondown --- # Klaviyo vs Buttondown Features and Cost Comparison Last updated June 3rd, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: KlaviyoButtondown2/4 selected [Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[4.6 (530)](https://www.capterra.com/p/156699/Klaviyo/reviews/) [Buttondown](https://www.capterra.com/p/10008721/Buttondown/)[4.8 (114)](https://www.capterra.com/p/10008721/Buttondown/reviews/) [## Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[4.6 (530)](https://www.capterra.com/p/156699/Klaviyo/reviews/) Starting Price $20.00/month Value-for-Money 4.3 Functionality 4.6 Ease of Use 4.5 Customer Service 4.3 Reviews Sentiment Based on [530 reviews](#user-reviews) Positive 504 Neutral 20 Negative 6 [## Buttondown](https://www.capterra.com/p/10008721/Buttondown/)[4.8 (114)](https://www.capterra.com/p/10008721/Buttondown/reviews/) Starting Price $9.00/month Value-for-Money 4.6 Functionality 4.6 Ease of Use 4.5 Customer Service 4.9 Reviews Sentiment Based on [114 reviews](#user-reviews) Positive 108 Neutral 6 Negative 0 ## Not a match? 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Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology 72%Fit Not enough reviews Feature ratings Email Campaign Management 4.7 Campaign Scheduling 4.8 Newsletter Management 4.5 Email Tracking \-- Customizable Branding 4.5 \--%Fit Missing features Not enough reviews Feature ratings Email Campaign Management 4.8 Campaign Scheduling 4.8 Newsletter Management NA Email Tracking \-- Customizable Branding \-- User satisfaction User satisfaction 4.6 User reviews[530](https://www.capterra.com/p/156699/Klaviyo/reviews/) Ease of use 4.5 Functionality 4.6 Value for money 4.3 Customer support 4.3 User satisfaction 4.8 User reviews[114](https://www.capterra.com/p/10008721/Buttondown/reviews/) Ease of use 4.5 Functionality 4.6 Value for money 4.6 Customer support 4.9 Price starts from Price starts from $20Usage Based, Per Month - Free version - Free trial Price starts from $9Flat Rate, Per Month - Free version - Free trial Best for Best for Klaviyo serves B2C businesses of all sizes with 400+ native integrations, including Shopify, WooCommerce, Magento, Salesforce Commerce Cloud, Square Online, Mindbody, and more. Best for Businesses and organizations who don't want to spend all day dealing with yet another tool. Thousands of businesses trust us because we're easy and reliable. ## User reviews Pros & cons DN Dmytro N. CEO > "Klaviyo deep data integration allows us to track exact customer behavior and trigger precise email campaigns based on purchase history, which heavily..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7151543) Dan J. Lead Strategist, Designer > "They've continued to add features to try and justify the costs, but it gets harder to keep up as a small business." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7115526) DN Dmytro N. CEO > "It gives us deep insights into customer behavior and allows us to build complex, high-converting automated flows that consistently generate sales...." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7151543) AD Alexandre D. Secretary General > "Customer support is quick, however at the peak time it is sometimes slow which is frustrating for troubleshooting." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7175900) LW Lee W. Owner > "Easy ability to see how much money generated for each email sent, good visibility of who opened emails and who was active on the site and how long for..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7077455) VR Verified Reviewer Sr Manager, Digital Marketing > "Reporting is clunky and the UI buries things that should be front and center." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7128746) VR Verified Reviewer Digital and Marketing senior specialist > "During my time at Playmaker and Reper International, I’ve utilized Klaviyo to bridge the gap between complex data and personalized customer experiences." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7114621) Doga I. Director > "Some features are not available for every account/business." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7096566) AD Alexandre D. Secretary General > "It is an excellent solution for an IT related business such as ours where security and organization matter, but may not be worth the investment for..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7175900) VR Verified Reviewer Marketing > "The recent price increases have come unexpectedly where they now charge for x amount of profiles, this wasn't something we expected when we renewed our..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6857226) Cody A. President > "You can make an infinite number of email flows, campaigns, text campaigns, form, etc." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7143026) VR Verified Reviewer Sr Manager, Digital Marketing > "The UX and support don't match what you're paying at scale." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7128746) Linda S. CEO Founder > "As an agency, the majority of our clients use Klaviyo, so I’ve had extensive hands-on experience with it across a wide range of ecommerce brands and..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7134527) GD Grant D. Production and Product Line Manager formerly Marketing and Web Manager > "A bit pricy and tiers and auto upgrades take a while to get used to" [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6572455) Elena D. Marketing Manager > "It provides a lot of emails templates and a lot of drag sections to quick launch a Email marketing campaign and also you could design workflows to..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6686651) Raphael F. Head of Ecommerce > "It's a bit abusive even though the service is great." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6860235) OC Owen C. MD > "its huge amount of integrations with a range of ecommerce platforms, specifically in our case the tight integration with Shopify, helping us to easily..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6497002) Joseph E. Ecommerce and IT Manager > "I don't like the pricing structure for a lot of it." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7038090) Kennedy K. freelancer > "The thing I love is how powerful the tool is in terms of email marketing and how it can be easily integrated with big platforms such as Shopify and..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6689292) Raphael F. Head of Ecommerce > "We didn't appreciate the drastic price increase last year in 2024." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6860235) RO Ricki O. Owner > "Klaviyo's best features include: 1) creating targeted campaigns and automating email workflows 2) detailed insights into email performance to be able..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6551659) Cody A. President > "Their pricing is honestly insane." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7143026) VR Verified Reviewer Digital and Marketing senior specialist > "Being Klaviyo certified, I’ve seen firsthand how their predictive analytics and behavioral "Flows" outperform basic newsletters." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7114621) KM Kortney M. Owner > "The cost was getting high especially for a small list. And the support was not always available straight away" [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6665441) IS Ilayda S. Marketing Director > "It’s improved email open rates and resulted in more sales as we can send our fashion customers targetted promotions and keep them engaged with new..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6783045) KC Katie C. Email Team LEad > "Cost and pricing structure are not my favorite." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6813794) DANIEL V. Consultor > "I have several clients with whom I have implemented the tool and at least 40% of sales are thanks to the flows, registration pages and campaigns that I..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6483491) IA Isaac A. Student > "The only bad thing I found about this tool was that as the number of subscribers increased, the cost of Klaviyo also increased considerably, which can..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___4907836) SO Sophie O. Head of ecommerce > "More and more start-ups are launching complementary services to Klaviyo, such as Wax (Whatsapp solution) and Loyoly (loyalty program), so we've managed..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6728534) MB Miriam B. Administrator > "It was pretty complicated to manage the email domain switch." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6752033) RO Ricki O. Owner > "Its powerful segmentation and automation tools allow me to create highly targeted and personalized email campaigns." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6551659) AS Allison S. Email Designer > "It could take a while for the support team to understand what I was asking for help with." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6564905) SG Sauve G. Sales Representative > "Also many pre bulit tempates that helps to make emails very quick." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7169381) JF Jonah F. Manager of Product Development and Business Operations > "We experienced issues with contacts being overwritten when multiple sign-ups/subscriptions came through the same form." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6234071) VR Verified Reviewer Marketing > "They host weekly webinars, which are usually worthwhile and useful for the team to attend to learn about email marketing best practices." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6857226) Bo K. Customer Service Ambassador > "Has lots of reporting and analytics features but customizing them are not so practical, high management might not see them appealing." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6019114) LE Lindsey E. Owner - Head Designer > "I love the ease of connecting Klaviyo to my Shopify store and other apps." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7090949) VR Verified Reviewer Chief of Staff > "The interface can feel dense at first." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6823065) Sam Z. Director Of Marketing And DTC > "Klaviyo remains the easiest way for marketers to easily segment, personalize, and create behavior based automations." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7058703) TA Trevor A. Owner > "The lack of human response when you have an issue, while paying a premium price, makes us not want to recommend Klaviyo to any of our clients." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___5062600) AW Angela W. Graphic Designer > "We’ve seen better engagement, stronger results, and feel much more confident in our marketing since using Klaviyo." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7075018) SR Steve R. Digital Producer > "Klaviyo list management is also poor, and like some other platforms (seems to be a trend), Klaviyo gears the system towards pushing you to pay for more..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___3934652) JV Jeannie V. Operations Manager > "Klaviyo has got some major perks—think advanced segmentation, in-depth analytics, and automation that’s perfect for eCommerce." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6541060) MV Mariana V. Social media lead > "It is a little more expensive than other similar tools." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6810154) KK Kevin K. Marketing Manager > "The flow builder is powerful, flexible, and ideal for organizations that rely on data-driven automation." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7045217) LC Lataysha C. Owner > "My overall experience has been difficult to where I’ve used it and gave up on understanding it." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6768547) Kennedy K. freelancer > "It has been the best which has helped me in my journey to e-commerce and selling online, thus bridging the gap between me and my customers." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6689292) ZP Zenia P. Marketing Coordinator > "Also, it bills based on profiles, and takes ALL profiles from your Woocommerce account whether they're signed up for email or not. When I made noises..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___4873198) Samuel A. Digital marketing manager > "I enjoyed using Klaviyo especially for email marketing, it's easy integration with website to interact with signups makes a great option for me" [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6652553) KV Katya V. Developer > "We had to download a separate integration tool and were still unable to integrate the emails without the automatic double confirmation email (even..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___4159014) Doga I. Director > "Best email marketing platform for D2C ecommerce businesses." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7096566) SR Steve R. Digital Producer > "Basic requirements for flows are unnecessarily difficult to implement. When you contact Klaviyo support, staff gives information that contradicts their..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___3934652) RG Rob G. CEO > "good email campaigns with automation, easy to setup flows, integration with ecommerce stores worked well." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7006781) NA Ndifon A. Founder and CEO > "It's a significant drawback, especially for small businesses or those with limited budgets." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6008250) VR Verified Reviewer CEO > "I've used it for multiple clients and it's a very powerful and reliable app. If you've got the budget - go for it. If you're on a tight budget - there..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6621821) AW Adam W. eCommerce > "The import from mailchimp was a bit of a hassle, and the sync between Klaviyo and Shopify has some unexpected issues that crop up, but that's likely..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___4821411) SW Simona W. Head of marketing > "For the structure our emails, Klaviyo has been an effective tool." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6862781) VR Verified Reviewer Eigenaar > "Klaviyo keeps deducting money from our creditcard" [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6133256) Linda S. CEO Founder > "I’ve been using the platform for around 8–10 years, so I have a strong understanding of how it works and what it can do." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7134527) SK Sabri K. does not refund money > "We canceled a plan by mistake, they do not take it back and do not give refunds" [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6359313) JM Javier M. Project Manager > "Flows are easy to create, user profiles are really complete with all the info on a specific contact (if you have an ecommerce integration active)" [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6504218) John S. Social Media Consultant > "One potential downside of this platform is its pricing structure. While there is a free version of Klaviyo available, the more advanced features and..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___4607346) IA Isaac A. Student > "In addition, thanks to its advanced segmentation system, I was able to reach my target audience precisely, obtaining a higher opening and engagement..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___4907836) MC Maria C. Sales Executive > "It's frustrating when Klaviyo slows down and we have to start over from scratch after making edits, especially if the Email we're creating has a lot of..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___4679341) Bo K. Customer Service Ambassador > "Klaviyo could be the best when it comes to behaviour based automations especially building customer profiles and targets the correct customers when..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6019114) RR Ricardo R. Marketing > "Can get expensive, especially if using old email lists." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6292703) BJ Brittany J. Operations Manager > "I like that it has so many features that are one or two clicks to implement, like the follow up email feature." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6778473) JP Juliette P. CEO > "Klaviyo is a little expensive compared to sendinblue that we used before." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6007467) Bill L. Vice President of Sales and Operations > "We like how the data graphs." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7089137) MO Maria O. Growth Hacking Analyst > "It has some essential features in a small letter size which is complicated and complex to read; sometimes it isn't as intuitive as you would like it to..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___3685319) SB Sam B. E-Commerce Manager > "It integrates with Shopify remarkably well, and creating workflows via Shopify is very easy." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6746071) GN Gerald N. Marketing > "It's starting to get super expensive as our list grows." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6249682) IL Isaac L. Director of Sales and Business Development > "Their company continually develops new products that help merchants achieve greater success." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6859213) VR Verified Reviewer Owner > "I didn't know anything about email marketing before using Klaviyo." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6043278) VR Verified Reviewer Marketing > "It's easy to use, and the ability to build lists and segments is useful and also user friendly." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6857226) KN Kyle N. Owner > "It is a lot of work and their support is very limited." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6296706) JW Joe W. Marketing Lead > "Email templates, data analysis, contact management are all great" [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6590782) Ben U. CTO > "a bit expensive if you dont know what your doing." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6060970) Kennedy K. freelancer > "also, it is highly customizable that also connects perfectly with the vendors and customers." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6689292) SL Simon L. Manager > "Pricing seems a little high compared to others" [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6281452) [View Reviews](https://www.capterra.com/p/156699/Klaviyo/reviews/) DR David R. Towering Figure > "The interface is beautiful and IT WORKS, the free analytics provided are just what I want, and the personal service is unmatched." [See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6466068) AK Alexander K. CEO and Founder > "So it might be a cookie-setting issue or so, not sure. And there was incidence in August where emails were stuck in the "Draft" status and I didn’t..." [See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___7003084) ES Ezra S. Creator > "The default templates and options are appropriate for most basic newsletters, and I was up and running in no time." [See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6405352) SK Scott K. Owner, Engineer > "One of the only things I've found missing so far is that I'd like an option to go back and schedule posts that were published before setting up..." [See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___5025276) MC Mags C. Writer > "I’ve been using Buttondown to write and distribute a personal newsletter — I take paid subscriptions, but it’s essentially a small-scale,..." [See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___5080566) CV Cristiano V. Director > "There are same function that still need to be better implemented, I do not like that I can only dived the list in paid and free, and that on the..." [See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___4934503) EB Eivind B. Consultant > "For people looking for a straight forward way to communicate with their audience, I think Buttondown gives the most straight forward way of doing..." [See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6424523) DR David R. Towering Figure > "If a person signs up twice, the sign-up is simply ignored and I don't think the signer-upper gets notice either." [See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6466068) DR David R. Towering Figure > "I am not a huge user but I use it to sell artwork and promote shows, and it works." [See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6466068) MS Maggie S. Therapist > "Some of the language is a bit confusing for folks who don't have a coding background." [See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6673539) KM Kolawole M. Engineering Writer > "The tool job is to help you craft emails and send them, it does it best." [See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6818969) MT Matt T. writer > "the pricing structure meant that I could not create two newsletters without paying a higher payment plan, despite both newsletters having a small..." [See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6155502) AW Aaron W. NA > "I love being able to support handmade software that is built by people who care about quality and service." [See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6408709) BL Ben L. Writer > "It doesn’t look like I’m able to use any analytics software." [See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6818711) VR Verified Reviewer Owner > "I like the small personalized feel of the service, the \[sensitive content hidden\] and the communications. " [See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6407760) SV Sylvia V. Owner > "A bit slower than our previous newsletter subscription co." [See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6478184) SC Sascha C. Consultant > "Buttondown offers the easiest and fastest way to set up a regular newsletter." [See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6474742) IC Isabel C. Author > "I wish I could look at the list of my sent emails in descending order from email last sent to oldest email, but perhaps I have not figured out how..." [See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6158287) EMA E M A. Author > "I was amazed to even find a page about when and how Buttondown provides information to law enforcement - all platforms have a clause in their..." [See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6031295) VL Vincent L. Sommelier > "I've had to spend a lot of time to understand how to configure the whole thing." [See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6779012) AM Andrew M. Owner > "Clean design, but fully featured for all my email needs." [See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6485595) SN Steph N. Freelance Editor and Writer > "I would like a way to select fonts and a means of centering the text, but, so far, I haven't discovered how to do so." [See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6308381) KH Kate H. Productivity Coach > "I've reached out with questions a few times and \[sensitive content hidden\] has responded promptly and with really clear instructions." [See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6698722) AR Alis R. author > "A lot of this is my own ignorance; some of it might be helped with a little more explanatory text or even "explain it to me like I'm a five year..." [See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6137072) KC Kevin C. Self Employed > "The editor supports writing in both rich text and Markdown modes, plus comes with a live preview." [See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6133093) RM Rupert M. CEO > "I never got a response to my support emails!" [See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6678783) JW Jenny W. Writer > "I feel like this is going to help cultivate a much more genuine connection with people who read my words." [See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6847345) SM Scott M. Author > "I don't really have any bug reports or problems worth mentioning." [See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6565038) MK Matthew K. Strategy Partner > "Simple yet powerful features like automation+ Wide range of subscription methods, including API+ Amazing support from the team" [See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___5056181) GA Geoffrey A. Proprietor > "it is disappointing that most email clients trash carefully created CSS formatting tweaks." [See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6104650) ER Ed R. Co-Founder and Principal > "It was really straightforward to go from "Shall I start a newsletter?" to "Let's hit Send on my first email"" [See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6776437) NR Noel R. Software Author > "I've had some issues with styling of code snippets in different browsers" [See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___5080104) ES Ezra S. Creator > "It is a relatively simple platform, which is a godsend when starting out as an independent creator." [See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6405352) TH Thom H. owner > "A couple of the create/send interactions have what seem like an extra, confusing step in them." [See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6320060) KM Kolawole M. Engineering Writer > "Customization is solid, and the writing experience is smooth." [See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6818969) MF Maria F. Writer > "Setting up a newsletter took a little bit of figuring out - but as it's my first newsletter, I can't compare and was on a steep learning curve in..." [See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___5030776) DP Dusty P. Author > "As a developer, I particularly like how easy the subscribe form is to set up and customize." [See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6668253) JA Johan A. Board President > "It took me a bit to figure out how to setup my custom send domain." [See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6181256) AH Alan H. Owner > "Pleasant, easy, and frustration free setup, use, and even upgrades to premium features." [See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6636757) RT Ryan T. Owner > "My initial newsletter had a weird mobile formatting issue that I needed help with." [See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6181929) RM Rupert M. CEO > "Independent, simple user interface, RSS connection, relatively affordable." [See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6678783) EMA E M A. Author > "It's not very intuitive, which does create more of a learning curve for me as someone who isn't tech savvy than I might have on other platforms." [See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6031295) SN Steph N. Freelance Editor and Writer > "I've just begun to build my email list, and Buttondown makes it incredibly easy to add subscribers, prepare, and send each "campaign."" [See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6308381) AR Alis R. author > "As well, I don't have the settings fully set up because I don't understand some of them." [See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6137072) CM Chris M. Writer > "Easy to use interface, simple to set up and get started, continuing addition of features to improve the product over time." [See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6574993) AR Alis R. author > "I found it difficult to set up in large part because much of the "language" is foreign to me." [See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6137072) SN Sophie N. Musician > "It feels intuitive, and it does everything I need it to do without overcomplicating things." [See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6768911) PI Paul I. owner > "It is a little bit rough around the edges, as you would expect from any small shop with a complex product. But don’t get me wrong, this barely..." [See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___4843256) GA Geoffrey A. Proprietor > "It is easy to work with, I use the RSS feed to trigger the creation of a newsletter email, have it sit in my drafts (so I can tweak it if need be)..." [See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6104650) Cassidy W. Software Engineer > "The analytics are not very intensive." [See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___4922644) RB Rahel B. Content Strategy & Operations Consultant > "I can send emails without jumping through a lot of hoops and can play around with new features as I go." [See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___4978506) NS Nora S. Artist > "This seems not good for the potential that people might forward the one they receive to others, and that that might come out hard to read on the..." [See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___4837101) SM Scott M. Author > "Buttondown was my first experience setting up a newsletter, and it was pretty much painless." [See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6565038) JC Joe C. Freelance Copywriter > "It felt like every provider on the market promised a dozen features, but none cared about providing an easy, efficient, simple product." [See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___4837283) PK Paloma K. Creative Technologist > "Support for HTML form so I can implement with consistent style on my website" [See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6104652) JE Jesse E. Owner > "The UI is buggy enough that it seriously detracts from my overall experience." [See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___4837688) [View Reviews](https://www.capterra.com/p/10008721/Buttondown/reviews/) ## User interface [Klaviyo](https://www.capterra.com/p/156699/Klaviyo/) 4.64 (530) [Buttondown](https://www.capterra.com/p/10008721/Buttondown/) 4.78 (114) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Do these products fit your needs? Prioritize real-user-identified key features according to your needs to find your best fit. \--% Fit vs \--% Fit A/B Testing 207 Important Activity Dashboard 150 Important AI Copilot 120 Important Klaviyo Top features 45/45 - A/B Testing - Activity Dashboard - AI Copilot - API - Autoresponders - Campaign Analytics - Campaign Scheduling - CAN-SPAM Compliance - Click Tracking - Contact Management - Customer Journey Mapping - Customer Segmentation - Customer Surveys - Customizable Branding - Customizable CTAs - Customizable Fields - Drip Campaigns - Dynamic Content - Email Campaign Management - Email Sequences - Email Tracking - Engagement Tracking - Event Triggered Actions - GDPR Compliance - Generative AI - HTML Editor - Image Library - Landing Pages/Web Forms - Lead Capture - List Management - Mobile Optimization - Multi-Channel Marketing - Multi-Language - Newsletter Management - Personalization - Preview Functionality - Product Recommendations - Real-Time Analytics - Reporting/Analytics - ROI Tracking - Subscriber Management - Template Management - Third-Party Integrations - Workflow Automation - WYSIWYG Editor [See all features](https://www.capterra.com/p/156699/Klaviyo/#features) Buttondown 33/45 - A/B Testing - Activity Dashboard - AI Copilot - API - Autoresponders - Campaign Analytics - Campaign Scheduling - CAN-SPAM Compliance - Click Tracking - Contact Management - Customer Journey Mapping - Customer Segmentation - Customer Surveys - Customizable Branding - Customizable CTAs - Customizable Fields - Drip Campaigns - Dynamic Content - Email Campaign Management - Email Sequences - Email Tracking - Engagement Tracking - Event Triggered Actions - GDPR Compliance - Generative AI - HTML Editor - Image Library - Landing Pages/Web Forms - Lead Capture - List Management - Mobile Optimization - Multi-Channel Marketing - Multi-Language - Newsletter Management - Personalization - Preview Functionality - Product Recommendations - Real-Time Analytics - Reporting/Analytics - ROI Tracking - Subscriber Management - Template Management - Third-Party Integrations - Workflow Automation - WYSIWYG Editor [See all features](https://www.capterra.com/p/10008721/Buttondown/#features) ### Recognition Klaviyo is recognized as a top-rated tool in 5 Capterra Shortlist reports Buttondown Best Value Email MarketingSoftware (2023)  ### Deployment & support Klaviyo Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Buttondown Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details Klaviyo - By Klaviyo - Located in United States - Founded in 2012 Buttondown - By Buttondown - Located in United States - Founded in ## Popular Comparisons [Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[4.64 (530)](https://www.capterra.com/p/156699/Klaviyo/reviews/) vs [Brevo](https://www.capterra.com/p/132996/brevo/)[4.62 (3,489)](https://www.capterra.com/p/132996/brevo/reviews/) $20/month Price $9/month 4.6 Features 4.5 4.5 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/132996-156699/brevo-vs-Klaviyo) [Buttondown](https://www.capterra.com/p/10008721/Buttondown/)[4.78 (114)](https://www.capterra.com/p/10008721/Buttondown/reviews/) vs [Gmail](https://www.capterra.com/p/202338/Gmail/)[4.81 (13,477)](https://www.capterra.com/p/202338/Gmail/reviews/) $9/month Price $0 4.6 Features 4.7 4.5 Ease of Use 4.8 [View full comparison](https://www.capterra.com/compare/202338-10008721/Gmail-vs-Buttondown) [Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[4.64 (530)](https://www.capterra.com/p/156699/Klaviyo/reviews/) vs [Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,643)](https://www.capterra.com/p/110228/MailChimp/reviews/) $20/month Price $13/month 4.6 Features 4.4 4.5 Ease of Use 4.4 [View full comparison](https://www.capterra.com/compare/110228-156699/MailChimp-vs-Klaviyo) [Buttondown](https://www.capterra.com/p/10008721/Buttondown/)[4.78 (114)](https://www.capterra.com/p/10008721/Buttondown/reviews/) vs [Brevo](https://www.capterra.com/p/132996/brevo/)[4.62 (3,489)](https://www.capterra.com/p/132996/brevo/reviews/) $9/month Price $9/month 4.6 Features 4.5 4.5 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/132996-10008721/brevo-vs-Buttondown) [Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[4.64 (530)](https://www.capterra.com/p/156699/Klaviyo/reviews/) vs [Gmail](https://www.capterra.com/p/202338/Gmail/)[4.81 (13,477)](https://www.capterra.com/p/202338/Gmail/reviews/) $20/month Price $0 4.6 Features 4.7 4.5 Ease of Use 4.8 [View full comparison](https://www.capterra.com/compare/156699-202338/Klaviyo-vs-Gmail) [Buttondown](https://www.capterra.com/p/10008721/Buttondown/)[4.78 (114)](https://www.capterra.com/p/10008721/Buttondown/reviews/) vs [Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,643)](https://www.capterra.com/p/110228/MailChimp/reviews/) $9/month Price $13/month 4.6 Features 4.4 4.5 Ease of Use 4.4 [View full comparison](https://www.capterra.com/compare/110228-10008721/MailChimp-vs-Buttondown) [Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[4.64 (530)](https://www.capterra.com/p/156699/Klaviyo/reviews/) vs [MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,318)](https://www.capterra.com/p/136603/MailerLite/reviews/) $20/month Price $12/month 4.6 Features 4.5 4.5 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/136603-156699/MailerLite-vs-Klaviyo) [Buttondown](https://www.capterra.com/p/10008721/Buttondown/)[4.78 (114)](https://www.capterra.com/p/10008721/Buttondown/reviews/) vs [Success.ai](https://www.capterra.com/p/10013316/Success-ai/)[4.83 (417)](https://www.capterra.com/p/10013316/Success-ai/reviews/) $9/month Price $33/month 4.6 Features 4.8 4.5 Ease of Use 4.8 [View full comparison](https://www.capterra.com/compare/10008721-10013316/Buttondown-vs-Success-ai) [Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[4.64 (530)](https://www.capterra.com/p/156699/Klaviyo/reviews/) vs [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,565)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) $20/month Price $15/month 4.6 Features 4.5 4.5 Ease of Use 4.2 [View full comparison](https://www.capterra.com/compare/79367-156699/ActiveCampaign-vs-Klaviyo) [Buttondown](https://www.capterra.com/p/10008721/Buttondown/)[4.78 (114)](https://www.capterra.com/p/10008721/Buttondown/reviews/) vs [MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,318)](https://www.capterra.com/p/136603/MailerLite/reviews/) $9/month Price $12/month 4.6 Features 4.5 4.5 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/136603-10008721/MailerLite-vs-Buttondown) [Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[4.64 (530)](https://www.capterra.com/p/156699/Klaviyo/reviews/) vs [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.34 (2,934)](https://www.capterra.com/p/31898/Constant-Contact/reviews/) $20/month Price $12/month 4.6 Features 4.2 4.5 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/31898-156699/Constant-Contact-vs-Klaviyo) [Buttondown](https://www.capterra.com/p/10008721/Buttondown/)[4.78 (114)](https://www.capterra.com/p/10008721/Buttondown/reviews/) vs [EmailOctopus](https://www.capterra.com/p/147415/EmailOctopus/)[4.79 (655)](https://www.capterra.com/p/147415/EmailOctopus/reviews/) $9/month Price $9/month 4.6 Features 4.5 4.5 Ease of Use 4.7 [View full comparison](https://www.capterra.com/compare/147415-10008721/EmailOctopus-vs-Buttondown)