# Compare Klaviyo vs Project Broadcast 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare Project Broadcast and Klaviyo based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/156699-10015149/Klaviyo-vs-Project-Broadcast

---

# Project Broadcast vs Klaviyo Features and Cost Comparison

Last updated March 13th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

Project BroadcastKlaviyo2/4 selected

[Project Broadcast](https://www.capterra.com/p/10015149/Project-Broadcast/)[4.9 (647)](https://www.capterra.com/p/10015149/Project-Broadcast/reviews/)

[Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[4.6 (524)](https://www.capterra.com/p/156699/Klaviyo/reviews/)

[## Project Broadcast](https://www.capterra.com/p/10015149/Project-Broadcast/)[4.9 (647)](https://www.capterra.com/p/10015149/Project-Broadcast/reviews/)

Starting Price

$21.00/month

Value-for-Money

4.7

Functionality

4.7

Ease of Use

4.5

Customer Service

4.8

Reviews Sentiment

NC

BW

SM

Based on [647 reviews](#user-reviews)

Positive

644

Neutral

1

Negative

2

[## Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[4.6 (524)](https://www.capterra.com/p/156699/Klaviyo/reviews/)

Starting Price

$20.00/month

Value-for-Money

4.3

Functionality

4.6

Ease of Use

4.5

Customer Service

4.3

Reviews Sentiment

Based on [524 reviews](#user-reviews)

Positive

498

Neutral

20

Negative

6

## Summary

* * *

Key features rated by users

Features selected based on 6,436 reviews from sms marketing software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

89%Fit

High performer

Feature ratings

SMS Messaging

4.8

Mass Texting

4.9

Campaign Scheduling

4.8

Message Personalization

4.8

Scheduled Messaging

4.9

82%Fit

Feature ratings

SMS Messaging

4.3

Mass Texting

4.5

Campaign Scheduling

4.8

Message Personalization

4.8

Scheduled Messaging

4.8

User satisfaction

User satisfaction

4.9

User reviews[647](https://www.capterra.com/p/10015149/Project-Broadcast/reviews/)

Ease of use

4.5

Functionality

4.7

Value for money

4.7

Customer support

4.8

User satisfaction

4.6

User reviews[524](https://www.capterra.com/p/156699/Klaviyo/reviews/)

Ease of use

4.5

Functionality

4.6

Value for money

4.3

Customer support

4.3

Price starts from

Price starts from

$21Flat Rate, Per Month

-   Free version
-   Free trial

Price starts from

$20Usage Based, Per Month

-   Free version
-   Free trial

Best for

Best for

Businesses looking to maximize their customer engagement and leverage the power of SMS / text message marketing.

Best for

Klaviyo serves B2C businesses of all sizes with 400+ native integrations, including Shopify, WooCommerce, Magento, Salesforce Commerce Cloud, Square Online, Mindbody, and more.

## User reviews

Pros & cons

NC

Nora C.

Independent Sales Consultant

> "It allows me to use the time I would be using texting follow ups, host coaching, bookings, etc every single customer, hostess,..."

[See full review](https://www.capterra.com/p/10015149/Project-Broadcast/#Capterra___6269119)

AK

Angie K.

Owner

> "I can't use PB as a verification number for things like FB and such as it won't allow text messages from those types of things..."

[See full review](https://www.capterra.com/p/10015149/Project-Broadcast/#Capterra___6256932)

BW

Brenda W.

Independent Pampered Chef Consultant

> "PB allows me schedule posts in advance for my business like message blasts, follow up messages and assists with keeping me in..."

[See full review](https://www.capterra.com/p/10015149/Project-Broadcast/#Capterra___6620676)

TL

Tiffany L.

Beauty Consultant

> "I was using a different service for the past couple of months & I had a separate number, but I couldnt see or control the..."

[See full review](https://www.capterra.com/p/10015149/Project-Broadcast/#Capterra___6567674)

SM

Stacy M.

Independent consultant

> "My overall experience has been excellent I’ve used it daily since joining and it is made messaging my customers a lot easier and..."

[See full review](https://www.capterra.com/p/10015149/Project-Broadcast/#Capterra___7042723)

NB

Nicole B.

Owner

> "You can never pause your account or downgrade or you lose all your credits."

[See full review](https://www.capterra.com/p/10015149/Project-Broadcast/#Capterra___6767825)

SN

Sabrina N.

Director

> "I also love how it can be scheduled so it dont matter what time I'm working I can get things done. When I've had issues I..."

[See full review](https://www.capterra.com/p/10015149/Project-Broadcast/#Capterra___7112726)

KT

Karen T.

Independent Sales Director

> "I used a different provider before and it came to my attention that about half weren’t actually receiving my texts, so while PB..."

[See full review](https://www.capterra.com/p/10015149/Project-Broadcast/#Capterra___6492245)

IR

Irina R.

solo

> "As the owner of Sourdough Circle Micro-Bakery, I’ve found Project Broadcast incredibly helpful for staying connected with my..."

[See full review](https://www.capterra.com/p/10015149/Project-Broadcast/#Capterra___7033680)

SS

Sara S.

Virtual Technician and Assistant

> "I don’t care for the fact that there are some words that would mark a message as “spam”, & then the message won’t be sent out."

[See full review](https://www.capterra.com/p/10015149/Project-Broadcast/#Capterra___6290565)

SN

Sabrina N.

Director

> "I like how they have many options to make sending out bulk messages to my customers easier."

[See full review](https://www.capterra.com/p/10015149/Project-Broadcast/#Capterra___7112726)

LS

Leanna S.

Independent Consultant

> "I don’t like that I cannot like/heart texts from customers just to confirm I received it without using another text. "

[See full review](https://www.capterra.com/p/10015149/Project-Broadcast/#Capterra___6656789)

AG

Andrea G.

Infidelity Coach

> "I didn't have a text service before and I'm excited to integrate one into my small business to help grow and reach more people."

[See full review](https://www.capterra.com/p/10015149/Project-Broadcast/#Capterra___7059233)

PH

Pamela H.

Independent Consultant

> "Sometimes my scheduled posts take longer than predicted to send, and on occasion was delivered late."

[See full review](https://www.capterra.com/p/10015149/Project-Broadcast/#Capterra___6546891)

SY

Shelly Y.

Consultant

> "I love that I have an exact spot for all my business messages and they can all go at once and not clog up my personal feed with..."

[See full review](https://www.capterra.com/p/10015149/Project-Broadcast/#Capterra___6789941)

AS

Amanda S.

Brand Partner

> "When messages fail to send, the error messages are confusing and I often don't know what they mean."

[See full review](https://www.capterra.com/p/10015149/Project-Broadcast/#Capterra___6374791)

SM

Stacy M.

Independent consultant

> "I was able to upload all my contacts and start sending messages immediately."

[See full review](https://www.capterra.com/p/10015149/Project-Broadcast/#Capterra___7042723)

SW

Stephanie W.

Independent Beauty Consultant

> "That customers were confused with messages not coming from my regular mobile phone number."

[See full review](https://www.capterra.com/p/10015149/Project-Broadcast/#Capterra___6653438)

HN

Heidi N.

Advanced Director PC Consultant

> "I love it for my customer service follow ups, and to send thank you messages for orders, and sales messages when sales are..."

[See full review](https://www.capterra.com/p/10015149/Project-Broadcast/#Capterra___6293807)

CM

Christie M.

Senior Director

> "If I use it as much as I would like, it becomes a bit too pricey for my budget."

[See full review](https://www.capterra.com/p/10015149/Project-Broadcast/#Capterra___6269256)

LS

Lauren S.

Owner of social Selling Business

> "Great app to use for networking and connecting with leads Which allows me to let my business run on auto pilot and work on other..."

[See full review](https://www.capterra.com/p/10015149/Project-Broadcast/#Capterra___6575728)

CB

Catherine B.

Independent sales consultant

> "I noticed certain actions aren’t available on phones vs a laptop."

[See full review](https://www.capterra.com/p/10015149/Project-Broadcast/#Capterra___6672190)

RT

Rachel T.

Owner

> "My favorite is creating messages for my customers, then scheduling them to send whenever I want!"

[See full review](https://www.capterra.com/p/10015149/Project-Broadcast/#Capterra___6784576)

DF

Diane F.

Independent Stylist

> "I dont like that u cant put subscription on hold for a month without losing all credits on account"

[See full review](https://www.capterra.com/p/10015149/Project-Broadcast/#Capterra___6249367)

CM

Charity M.

Independent Consultant

> "It allows us to quickly send and schedule messages or sets of messages to best serve our customers."

[See full review](https://www.capterra.com/p/10015149/Project-Broadcast/#Capterra___6285246)

NB

Nicole B.

Owner

> "Have to keep paying every month or you lose them."

[See full review](https://www.capterra.com/p/10015149/Project-Broadcast/#Capterra___6767825)

LS

Liz S.

wellness advocate

> "I like the ease of being able to send a message out to my clients quickly, and also setup key words to guide them to documents..."

[See full review](https://www.capterra.com/p/10015149/Project-Broadcast/#Capterra___6263286)

DP

Danyelle P.

Consultant

> "I can't use my personal number to send the texts"

[See full review](https://www.capterra.com/p/10015149/Project-Broadcast/#Capterra___6493582)

TB

Teal B.

Independent consultant

> "Love prescheduled messages, tracking, being able to call using that phone number, how it tracks who says “stop”"

[See full review](https://www.capterra.com/p/10015149/Project-Broadcast/#Capterra___6285673)

RP

Rami P.

Independent Seint Beauty artist

> "I just got lazy being able to do that with my cell phone service SMS. "

[See full review](https://www.capterra.com/p/10015149/Project-Broadcast/#Capterra___6257140)

BW

Brenda W.

Independent Pampered Chef Consultant

> "I have no need to get an additional phone for my business thru my mobile carrier and keeps my private number private. Plus I..."

[See full review](https://www.capterra.com/p/10015149/Project-Broadcast/#Capterra___6620676)

CO

Claudine O.

Consultant

> "Consumers are reluctant to opt in to receive additional information through links."

[See full review](https://www.capterra.com/p/10015149/Project-Broadcast/#Capterra___6234811)

KW

Kim W.

Team Leader

> "Being able to schedule my messages, even my replies can be scheduled which is key for me because I work odd hrs."

[See full review](https://www.capterra.com/p/10015149/Project-Broadcast/#Capterra___6404000)

AF

Amy F.

Manager

> "I want to have all my prospects saved in one application and now I can't."

[See full review](https://www.capterra.com/p/10015149/Project-Broadcast/#Capterra___6609598)

RB

Rachel B.

Managing Market Builder

> "I love that I can contact all of my clients at one time with a text straight to their inbox that tells them all of the info they..."

[See full review](https://www.capterra.com/p/10015149/Project-Broadcast/#Capterra___6296459)

CE

Cheryl E.

Independent consultant

> "Cost factor. But nothing is free these days"

[See full review](https://www.capterra.com/p/10015149/Project-Broadcast/#Capterra___6778469)

TLP

Terri Lee P.

Owner

> "I also love that there is an app for my phone so I can do it on the fly."

[See full review](https://www.capterra.com/p/10015149/Project-Broadcast/#Capterra___7065370)

AR

Anna R.

volunteer coordinator

> "the set up is sometime difficult to manage. "

[See full review](https://www.capterra.com/p/10015149/Project-Broadcast/#Capterra___6762935)

JW

Jennifer W.

Star Consultant

> "PB has been a total game changer for my business and the number of people I need to reach that may not always be tuned into my..."

[See full review](https://www.capterra.com/p/10015149/Project-Broadcast/#Capterra___6674770)

EW

Elizabeth W.

Sales Leader

> "The only thing I don’t like is when messages are not delivered."

[See full review](https://www.capterra.com/p/10015149/Project-Broadcast/#Capterra___6293930)

KW

Kate W.

Owner

> "I love that it helps me keep all of the customers messages in one app as opposed to taking over my text messages."

[See full review](https://www.capterra.com/p/10015149/Project-Broadcast/#Capterra___6628543)

TS

Tonia S.

CEO

> "I tried to pause an automated text to a group of people due to the holiday and if there was the option to do that I couldn’t..."

[See full review](https://www.capterra.com/p/10015149/Project-Broadcast/#Capterra___6101054)

JO

Julie O.

Sales Consultant

> "Project Broadcast has been great for me as I have not had a lot of time to invest in my business, but this allows me to reach..."

[See full review](https://www.capterra.com/p/10015149/Project-Broadcast/#Capterra___6298203)

LD

Lisa D.

Director

> "Hard to edit and it doesn’t save my work."

[See full review](https://www.capterra.com/p/10015149/Project-Broadcast/#Capterra___6252304)

BR

Beth R.

Business owner

> "There are so many functions that can accomplish anything I could possibly want as far as text and call is concerned with my..."

[See full review](https://www.capterra.com/p/10015149/Project-Broadcast/#Capterra___6263409)

TB

Teal B.

Independent consultant

> "It’s a little bit hard to learn and navigate the training"

[See full review](https://www.capterra.com/p/10015149/Project-Broadcast/#Capterra___6285673)

TLP

Terri Lee P.

Owner

> "I love the ease of sending out messages to my entire team with one simple set up."

[See full review](https://www.capterra.com/p/10015149/Project-Broadcast/#Capterra___7065370)

JH

Jessica H.

Director

> "Sometime the wording of different areas are hard to understand"

[See full review](https://www.capterra.com/p/10015149/Project-Broadcast/#Capterra___6269399)

HM

Hannah M.

Influencer

> "I am using project broadcast for my business and I’m able to check back in with people easier by scheduling messages"

[See full review](https://www.capterra.com/p/10015149/Project-Broadcast/#Capterra___6683985)

MP

Marjean P.

Independent Consultant

> "messages talk a long time to process through - mine take about 3 hours"

[See full review](https://www.capterra.com/p/10015149/Project-Broadcast/#Capterra___6291216)

CN

Cindy N.

Owner

> "I have been able to get a few more sales from people that hadn't purchased in a while because a text message is more personal..."

[See full review](https://www.capterra.com/p/10015149/Project-Broadcast/#Capterra___6236902)

REW

Ronald Earl W.

Founder

> "Support is sometimes slow and not clear."

[See full review](https://www.capterra.com/p/10015149/Project-Broadcast/#Capterra___6250021)

RP

Renee P.

Executive Director

> "It allows me to streamline my communication for my clients and saves me so much time!"

[See full review](https://www.capterra.com/p/10015149/Project-Broadcast/#Capterra___6252366)

CH

Christina H.

Owner

> "Can be difficult to pick back up if you haven’t setup something new for a while."

[See full review](https://www.capterra.com/p/10015149/Project-Broadcast/#Capterra___6286402)

HB

Heather B.

Direct sales consultant

> "I can even plan parties with ease and do follow up campaigns that keep my in good standing with customer service."

[See full review](https://www.capterra.com/p/10015149/Project-Broadcast/#Capterra___6290753)

HM

Hannah M.

Influencer

> "It doesn’t open the chats the way I expected"

[See full review](https://www.capterra.com/p/10015149/Project-Broadcast/#Capterra___6683985)

EW

Erin W.

Scentsy independent consultant

> "Project Broadcast has been great for keeping in touch with my team and my customers"

[See full review](https://www.capterra.com/p/10015149/Project-Broadcast/#Capterra___6802375)

PA

Phyllis A.

Self Employed

> "Doesn’t allow for 3 way messaging if someone decides to add a person it separates the message."

[See full review](https://www.capterra.com/p/10015149/Project-Broadcast/#Capterra___6079381)

AK

Angie K.

Owner

> "I love how much time it saves me to be able to easily set up a set of messages for my customers and stay in contact with them..."

[See full review](https://www.capterra.com/p/10015149/Project-Broadcast/#Capterra___6256932)

CA

Chelsea A.

Director

> "Having a lot of unsent messages so far with no justification"

[See full review](https://www.capterra.com/p/10015149/Project-Broadcast/#Capterra___6369145)

KL

Kristie L.

Owner

> "The ability to include pictures, links and really customize."

[See full review](https://www.capterra.com/p/10015149/Project-Broadcast/#Capterra___6710544)

SC

Sonya C.

Network Marketing Professional

> "It can be difficult to sort through to see what you want."

[See full review](https://www.capterra.com/p/10015149/Project-Broadcast/#Capterra___6583083)

AA

Angela A.

Distributor Consultant

> "Love being able ro send multiple texts at one time with individual personalization."

[See full review](https://www.capterra.com/p/10015149/Project-Broadcast/#Capterra___6265128)

KT

Kelly T.

Ambassador

> "It isn't as user friendly in some areas as I would expect."

[See full review](https://www.capterra.com/p/10015149/Project-Broadcast/#Capterra___6291082)

LB

Laura B.

Independent Certified Health Coach

> "I can schedule in advance, never miss a birthday or client anniversary celebration, the support is amazing and the tool gives me..."

[See full review](https://www.capterra.com/p/10015149/Project-Broadcast/#Capterra___6054593)

CR

Carina R.

Consultant

> "I cant find how to pay my bill."

[See full review](https://www.capterra.com/p/10015149/Project-Broadcast/#Capterra___6683214)

NB

Nicole B.

Independent Beauty Consultant

> "I do like the overall idea and quality of pb that I have actually suggested it to family members for kids going to college and..."

[See full review](https://www.capterra.com/p/10015149/Project-Broadcast/#Capterra___6202856)

LS

Liz S.

wellness advocate

> "the cost is a little high in my opinion for what it does"

[See full review](https://www.capterra.com/p/10015149/Project-Broadcast/#Capterra___6263286)

AW

Ashley W.

Independent Scentsy Consultant

> "Overall PB is a must have if you need to mass reach a ton of customers at once about your business - Have them come to you &..."

[See full review](https://www.capterra.com/p/10015149/Project-Broadcast/#Capterra___6257092)

TL

Tracy L.

seint artist

> "does not send me text to update if out of credits and scheduled messages will not be sent"

[See full review](https://www.capterra.com/p/10015149/Project-Broadcast/#Capterra___6192906)

LG

Lola G.

Direct sales

> "Very user friendly with courses designed to make using programs simple and offers ways to improve and grow my marketing campaigns"

[See full review](https://www.capterra.com/p/10015149/Project-Broadcast/#Capterra___6274300)

BV

Brittany V.

Sexual Wellness Educator

> "Not sure how to set up things within in."

[See full review](https://www.capterra.com/p/10015149/Project-Broadcast/#Capterra___6274273)

AC

Amy C.

CEO

> "I can also set messages to go out on dates and times that I have already set, so my campaigns run smooth, and the schedule..."

[See full review](https://www.capterra.com/p/10015149/Project-Broadcast/#Capterra___6119839)

SC

Sonya C.

Network Marketing Professional

> "I got orders from people who dont always order."

[See full review](https://www.capterra.com/p/10015149/Project-Broadcast/#Capterra___6583083)

MT

Melissa T.

Manager

> "Love the fact that I can schedule messages with individual names for a mass text."

[See full review](https://www.capterra.com/p/10015149/Project-Broadcast/#Capterra___6282379)

MM

Melanie M.

Owner

> "I have a hard time with the campaigns."

[See full review](https://www.capterra.com/p/10015149/Project-Broadcast/#Capterra___6301367)

SS

Sara S.

Virtual Technician and Assistant

> "I love being able to set up campaigns & send out scheduled messages to my customers."

[See full review](https://www.capterra.com/p/10015149/Project-Broadcast/#Capterra___6290565)

RP

Rachael P.

Wellness Consultant

> "Occasional glitches that dumped my messages while I was creating/writing in the app."

[See full review](https://www.capterra.com/p/10015149/Project-Broadcast/#Capterra___6176781)

CK

Cheryl K.

Director

> "I love being able to send a personalized message to all my clients (currently 200+) in one click, I love the AI feature and the..."

[See full review](https://www.capterra.com/p/10015149/Project-Broadcast/#Capterra___6208824)

JL

Jody L.

Senior Exec Manager

> "I'm just alittle confused about how to add credits and how many credits I use each time I send a text."

[See full review](https://www.capterra.com/p/10015149/Project-Broadcast/#Capterra___6141323)

[View Reviews](https://www.capterra.com/p/10015149/Project-Broadcast/reviews/)

LW

Lee W.

Owner

> "Easy ability to see how much money generated for each email sent, good visibility of who opened emails and who was active on the site and how long..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7077455)

Dan J.

Lead Strategist, Designer

> "They've continued to add features to try and justify the costs, but it gets harder to keep up as a small business."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7115526)

IS

Ilayda S.

Marketing Director

> "It’s improved email open rates and resulted in more sales as we can send our fashion customers targetted promotions and keep them engaged with new..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6783045)

Doga I.

Director

> "Some features are not available for every account/business."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7096566)

VR

Verified Reviewer

Digital and Marketing senior specialist

> "During my time at Playmaker and Reper International, I’ve utilized Klaviyo to bridge the gap between complex data and personalized customer..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7114621)

VR

Verified Reviewer

Marketing

> "The recent price increases have come unexpectedly where they now charge for x amount of profiles, this wasn't something we expected when we renewed..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6857226)

Elena D.

Marketing Manager

> "It provides a lot of emails templates and a lot of drag sections to quick launch a Email marketing campaign and also you could design workflows to..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6686651)

JF

Jonah F.

Manager of Product Development and Business Operations

> "We experienced issues with contacts being overwritten when multiple sign-ups/subscriptions came through the same form."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6234071)

Sam Z.

Director Of Marketing And DTC

> "Klaviyo remains the easiest way for marketers to easily segment, personalize, and create behavior based automations."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7058703)

Joseph E.

Ecommerce and IT Manager

> "I don't like the pricing structure for a lot of it."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7038090)

OC

Owen C.

MD

> "its huge amount of integrations with a range of ecommerce platforms, specifically in our case the tight integration with Shopify, helping us to..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6497002)

KC

Katie C.

Email Team LEad

> "Cost and pricing structure are not my favorite."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6813794)

Kennedy K.

freelancer

> "The thing I love is how powerful the tool is in terms of email marketing and how it can be easily integrated with big platforms such as Shopify and..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6689292)

ZP

Zenia P.

Marketing Coordinator

> "Also, it bills based on profiles, and takes ALL profiles from your Woocommerce account whether they're signed up for email or not. When I made..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___4873198)

RO

Ricki O.

Owner

> "Klaviyo's best features include: 1) creating targeted campaigns and automating email workflows 2) detailed insights into email performance to be..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6551659)

GD

Grant D.

Production and Product Line Manager formerly Marketing and Web Manager

> "A bit pricy and tiers and auto upgrades take a while to get used to"

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6572455)

VR

Verified Reviewer

Digital and Marketing senior specialist

> "Being Klaviyo certified, I’ve seen firsthand how their predictive analytics and behavioral "Flows" outperform basic newsletters."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7114621)

Raphael F.

Head of Ecommerce

> "It's a bit abusive even though the service is great."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6860235)

KK

Kevin K.

Marketing Manager

> "The flow builder is powerful, flexible, and ideal for organizations that rely on data-driven automation."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7045217)

VR

Verified Reviewer

Chief of Staff

> "The interface can feel dense at first."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6823065)

DANIEL V.

Consultor

> "I have several clients with whom I have implemented the tool and at least 40% of sales are thanks to the flows, registration pages and campaigns..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6483491)

AW

Adam W.

eCommerce

> "The import from mailchimp was a bit of a hassle, and the sync between Klaviyo and Shopify has some unexpected issues that crop up, but that's likely..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___4821411)

SO

Sophie O.

Head of ecommerce

> "More and more start-ups are launching complementary services to Klaviyo, such as Wax (Whatsapp solution) and Loyoly (loyalty program), so we've..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6728534)

Raphael F.

Head of Ecommerce

> "We didn't appreciate the drastic price increase last year in 2024."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6860235)

RO

Ricki O.

Owner

> "Its powerful segmentation and automation tools allow me to create highly targeted and personalized email campaigns."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6551659)

MV

Mariana V.

Social media lead

> "It is a little more expensive than other similar tools."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6810154)

VR

Verified Reviewer

Marketing

> "They host weekly webinars, which are usually worthwhile and useful for the team to attend to learn about email marketing best practices."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6857226)

SK

Sabri K.

does not refund money

> "We canceled a plan by mistake, they do not take it back and do not give refunds"

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6359313)

LE

Lindsey E.

Owner - Head Designer

> "I love the ease of connecting Klaviyo to my Shopify store and other apps."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7090949)

LC

Lataysha C.

Owner

> "My overall experience has been difficult to where I’ve used it and gave up on understanding it."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6768547)

BJ

Brittany J.

Operations Manager

> "I like that it has so many features that are one or two clicks to implement, like the follow up email feature."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6778473)

KM

Kortney M.

Owner

> "The cost was getting high especially for a small list. And the support was not always available straight away"

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6665441)

AW

Angela W.

Graphic Designer

> "We’ve seen better engagement, stronger results, and feel much more confident in our marketing since using Klaviyo."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7075018)

IA

Isaac A.

Student

> "The only bad thing I found about this tool was that as the number of subscribers increased, the cost of Klaviyo also increased considerably, which..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___4907836)

JV

Jeannie V.

Operations Manager

> "Klaviyo has got some major perks—think advanced segmentation, in-depth analytics, and automation that’s perfect for eCommerce."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6541060)

MB

Miriam B.

Administrator

> "It was pretty complicated to manage the email domain switch."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6752033)

Kennedy K.

freelancer

> "It has been the best which has helped me in my journey to e-commerce and selling online, thus bridging the gap between me and my customers."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6689292)

AS

Allison S.

Email Designer

> "It could take a while for the support team to understand what I was asking for help with."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6564905)

Samuel A.

Digital marketing manager

> "I enjoyed using Klaviyo especially for email marketing, it's easy integration with website to interact with signups makes a great option for me"

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6652553)

RR

Ricardo R.

Marketing

> "Can get expensive, especially if using old email lists."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6292703)

Doga I.

Director

> "Best email marketing platform for D2C ecommerce businesses."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7096566)

GN

Gerald N.

Marketing

> "It's starting to get super expensive as our list grows."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6249682)

RG

Rob G.

CEO

> "good email campaigns with automation, easy to setup flows, integration with ecommerce stores worked well."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7006781)

Bo K.

Customer Service Ambassador

> "Has lots of reporting and analytics features but customizing them are not so practical, high management might not see them appealing."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6019114)

JN

Joshua N.

Application Specialist

> "Especially during the tough times of retail trade we have found it very successful in assisting with our conversion and driving traffic into our..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6366295)

TA

Trevor A.

Owner

> "The lack of human response when you have an issue, while paying a premium price, makes us not want to recommend Klaviyo to any of our clients."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___5062600)

VR

Verified Reviewer

CEO

> "I've used it for multiple clients and it's a very powerful and reliable app. If you've got the budget - go for it. If you're on a tight budget -..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6621821)

KN

Kyle N.

Owner

> "It is a lot of work and their support is very limited."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6296706)

MK

Madhura K.

Marketing Strategist

> "It’s a very good integration and this AI was able to capture the essence of our branding very well in a couple tryouts."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6367231)

SR

Steve R.

Digital Producer

> "Klaviyo list management is also poor, and like some other platforms (seems to be a trend), Klaviyo gears the system towards pushing you to pay for..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___3934652)

SW

Simona W.

Head of marketing

> "For the structure our emails, Klaviyo has been an effective tool."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6862781)

SL

Simon L.

Manager

> "Pricing seems a little high compared to others"

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6281452)

JM

Javier M.

Project Manager

> "Flows are easy to create, user profiles are really complete with all the info on a specific contact (if you have an ecommerce integration active)"

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6504218)

Mariia S.

Cosmetic Selling Manager

> "Not being able simply to transfer the email list of customers from our customer service database"

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___4777891)

IA

Isaac A.

Student

> "In addition, thanks to its advanced segmentation system, I was able to reach my target audience precisely, obtaining a higher opening and engagement..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___4907836)

KV

Katya V.

Developer

> "We had to download a separate integration tool and were still unable to integrate the emails without the automatic double confirmation email (even..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___4159014)

CL

Carissa L.

Marketing and Sales Manager

> "I really like the ease of use with Klaviyo and how they are constantly updating and releasing new features like Ai components"

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6825703)

SR

Steve R.

Digital Producer

> "Basic requirements for flows are unnecessarily difficult to implement. When you contact Klaviyo support, staff gives information that contradicts..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___3934652)

Bo K.

Customer Service Ambassador

> "Klaviyo could be the best when it comes to behaviour based automations especially building customer profiles and targets the correct customers when..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6019114)

NA

Ndifon A.

Founder and CEO

> "It's a significant drawback, especially for small businesses or those with limited budgets."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6008250)

Bill L.

Vice President of Sales and Operations

> "We like how the data graphs."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7089137)

VR

Verified Reviewer

Eigenaar

> "Klaviyo keeps deducting money from our creditcard"

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6133256)

TO

Tareq O.

Sales Engineer

> "The segmentation tools enable us to create custom lists effortlessly, resulting in targeted mailings and improved results."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___4737543)

John S.

Social Media Consultant

> "One potential downside of this platform is its pricing structure. While there is a free version of Klaviyo available, the more advanced features and..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___4607346)

MS

Megha S.

marketing automation specialist

> "Klaviyo is appreciated by users for its user-friendly interface, advanced segmentation capabilities, integrations with other tools, analytics, and..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___4788112)

MC

Maria C.

Sales Executive

> "It's frustrating when Klaviyo slows down and we have to start over from scratch after making edits, especially if the Email we're creating has a lot..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___4679341)

SL

Suzanne L.

Head of CRM

> "Great functionality for building automations"

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6839745)

Md R.

Graphics Designe

> "I don't like Klaviyo campaign system it's take some times"

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___4821612)

SB

Sam B.

E-Commerce Manager

> "It integrates with Shopify remarkably well, and creating workflows via Shopify is very easy."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6746071)

JP

Juliette P.

CEO

> "Klaviyo is a little expensive compared to sendinblue that we used before."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6007467)

IL

Isaac L.

Director of Sales and Business Development

> "Their company continually develops new products that help merchants achieve greater success."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6859213)

MO

Maria O.

Growth Hacking Analyst

> "It has some essential features in a small letter size which is complicated and complex to read; sometimes it isn't as intuitive as you would like it..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___3685319)

MK

Madhura K.

Marketing Strategist

> "I love how Klaviyo not only focuses on triggered flows and campaigns but sms too."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6367231)

TB

Tanya B.

CRM Manager

> "You cannot add users to a list based on their engagement actions in a workflow."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___3547680)

SL

Suzanne L.

Head of CRM

> "Frequent platform updates bringing new and improved capabilities"

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6839745)

VR

Verified Reviewer

Owner

> "I didn't know anything about email marketing before using Klaviyo."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6043278)

NM

Natasha M.

Controller

> "Syncs to Shopify and has good reporting."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6824030)

Ben U.

CTO

> "a bit expensive if you dont know what your doing."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6060970)

VR

Verified Reviewer

Marketing

> "It's easy to use, and the ability to build lists and segments is useful and also user friendly."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6857226)

MH

Mia H.

Associate Manager Marketing

> "Sometimes it is hard to monitor campaigns when there are multiple going on at once"

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___4462927)

[View Reviews](https://www.capterra.com/p/156699/Klaviyo/reviews/)

## User interface

4.88 (647)

[Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)

4.64 (524)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

2-Way Messaging

207

Important

Activity Tracking

150

Important

AI Copilot

120

Important

Project Broadcast

Top features

27/37

-   2-Way Messaging
-   Activity Tracking
-   AI Copilot
-   Alerts/Notifications
-   API
-   Automated Responses
-   Campaign Planning
-   Campaign Scheduling
-   Communication Management
-   Compliance Management
-   Consent Management
-   Contact Management
-   Customer Segmentation
-   Customizable Templates
-   Drip Campaigns
-   Engagement Tracking
-   Generative AI
-   Interaction Tracking
-   Keyword Tracking
-   Landing Pages/Web Forms
-   Marketing Automation
-   Mass Texting
-   Message Personalization
-   Mobile Coupons
-   Multi-Campaign
-   Multi-Language
-   Natural Language Processing
-   Open Rate Tracking
-   Polls/Voting
-   QR Codes
-   Reporting/Analytics
-   Reputation Management
-   Scheduled Messaging
-   Shortcodes
-   SMS Messaging
-   Text-to-Win
-   Third-Party Integrations

[See all features](https://www.capterra.com/p/10015149/Project-Broadcast/#features)

Klaviyo

24/37

-   2-Way Messaging
-   Activity Tracking
-   AI Copilot
-   Alerts/Notifications
-   API
-   Automated Responses
-   Campaign Planning
-   Campaign Scheduling
-   Communication Management
-   Compliance Management
-   Consent Management
-   Contact Management
-   Customer Segmentation
-   Customizable Templates
-   Drip Campaigns
-   Engagement Tracking
-   Generative AI
-   Interaction Tracking
-   Keyword Tracking
-   Landing Pages/Web Forms
-   Marketing Automation
-   Mass Texting
-   Message Personalization
-   Mobile Coupons
-   Multi-Campaign
-   Multi-Language
-   Natural Language Processing
-   Open Rate Tracking
-   Polls/Voting
-   QR Codes
-   Reporting/Analytics
-   Reputation Management
-   Scheduled Messaging
-   Shortcodes
-   SMS Messaging
-   Text-to-Win
-   Third-Party Integrations

[See all features](https://www.capterra.com/p/156699/Klaviyo/#features)

### Recognition

No recognitions have been awarded to Project Broadcast

No recognitions have been awarded to Klaviyo

### Deployment & support

Project Broadcast

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Klaviyo

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Project Broadcast

-   By Project Broadcast
-   Located in United States
-   Founded in

Klaviyo

-   By Klaviyo
-   Located in United States
-   Founded in 2012

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Ease of Use

4.1

[View full comparison](https://www.capterra.com/compare/180158-10015149/Twilio-Communications-Platform-vs-Project-Broadcast)

[Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[4.64 (524)](https://www.capterra.com/p/156699/Klaviyo/reviews/)

vs

[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

$20/month

Price

$15/month

4.6

Features

4.5

4.5

Ease of Use

4.2

[View full comparison](https://www.capterra.com/compare/79367-156699/ActiveCampaign-vs-Klaviyo)

[Project Broadcast](https://www.capterra.com/p/10015149/Project-Broadcast/)[4.88 (647)](https://www.capterra.com/p/10015149/Project-Broadcast/reviews/)

vs

[LabsMobile](https://www.capterra.com/p/10029040/LabsMobile/)[4.73 (44)](https://www.capterra.com/p/10029040/LabsMobile/#reviews)

$21/month

Price

Contact vendor for pricing

4.7

Features

4.6

4.5

Ease of Use

4.8

[View full comparison](https://www.capterra.com/compare/10015149-10029040/Project-Broadcast-vs-LabsMobile)

[Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[4.64 (524)](https://www.capterra.com/p/156699/Klaviyo/reviews/)

vs

[Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.34 (2,911)](https://www.capterra.com/p/31898/Constant-Contact/reviews/)

$20/month

Price

$12/month

4.6

Features

4.2

4.5

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/31898-156699/Constant-Contact-vs-Klaviyo)