# Compare Brevo vs Klaviyo 2026 | Capterra > Unsure of what to choose? Check Capterra to compare Brevo and Klaviyo based on pricing, features, product details, and verified reviews. Source: https://www.capterra.com/compare/156699-132996/Klaviyo-vs-Brevo --- # Brevo vs Klaviyo Features and Cost Comparison Last updated March 13th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: BrevoKlaviyo2/4 selected [Brevo](https://www.capterra.com/p/132996/brevo/)[4.6 (3,406)](https://www.capterra.com/p/132996/brevo/reviews/) [Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[4.6 (524)](https://www.capterra.com/p/156699/Klaviyo/reviews/) [## Brevo](https://www.capterra.com/p/132996/brevo/)[4.6 (3,406)](https://www.capterra.com/p/132996/brevo/reviews/) Starting Price $9.00/month Value-for-Money 4.5 Functionality 4.5 Ease of Use 4.6 Customer Service 4.5 Reviews Sentiment Based on [3,406 reviews](#user-reviews) Positive 3,208 Neutral 116 Negative 82 [## Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[4.6 (524)](https://www.capterra.com/p/156699/Klaviyo/reviews/) Starting Price $20.00/month Value-for-Money 4.3 Functionality 4.6 Ease of Use 4.5 Customer Service 4.3 Reviews Sentiment Based on [524 reviews](#user-reviews) Positive 498 Neutral 20 Negative 6 What’s your intended use case? ## Summary * * * Key features rated by users Features selected based on 13,971 reviews from email marketing software users. about the Fit Score methodology. Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology 75%Fit Missing features Feature ratings Email Campaign Management 4.6 Campaign Scheduling 4.7 Newsletter Management NA Email Tracking 4.6 Customizable Branding 4.4 63%Fit Missing features Not enough reviews Feature ratings Email Campaign Management 4.7 Campaign Scheduling 4.8 Newsletter Management NA Email Tracking \-- Customizable Branding 4.4 User satisfaction User satisfaction 4.6 User reviews[3,406](https://www.capterra.com/p/132996/brevo/reviews/) Ease of use 4.6 Functionality 4.5 Value for money 4.5 Customer support 4.5 User satisfaction 4.6 User reviews[524](https://www.capterra.com/p/156699/Klaviyo/reviews/) Ease of use 4.5 Functionality 4.6 Value for money 4.3 Customer support 4.3 Price starts from Price starts from $9Usage Based, Per Month - Free version - Free trial Price starts from $20Usage Based, Per Month - Free version - Free trial Best for Best for Brevo is used by entrepreneurs, ecommerce retailers, marketers, sales teams, developers, agencies, and enterprise organizations. Best for Klaviyo serves B2C businesses of all sizes with 400+ native integrations, including Shopify, WooCommerce, Magento, Salesforce Commerce Cloud, Square Online, Mindbody, and more. ## User reviews Pros & cons Clare P. WordPress Development Lead > "Brevo's delegated account access means that my clients can take care of simple tasks by themselves, and I can easily access their account if they need help with more technical tasks." [See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7036177) CG Charles G. Owner > "The biggest pain point so far seems to be process for adding new individual contacts. Because Brevo offers many features beyond emailing, it means that adding a new contact involves a..." [See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6778102) Faydra D. F. Most-Things Web Consultant > "I primarily use Brevo as a tool so that I and my clients can receive transactional emails through our WordPress sites, and it's outstanding for that." [See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7029342) SM Sherry M. Executive Manager > "We also may get unsubscribes that do not realize we use Brevo for informational purposes and not just marketing and we get concerned the guests may no longer get pertinent emails." [See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7116190) GM Giulio M. CEO > "I'm using Brevo from almost 5 years, it simplify at the most my needs to make campaigns to have more leads, even for wide or very small numbers of sendings." [See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7024863) MT Marios T. President > "The interface can feel cluttered and not very intuitive, especially when navigating between campaigns, contacts, and automation." [See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7118246) SB Stefano B. Founder and CEO > "The customization capabilities have allowed us to create workflows that match our exact processes rather than forcing us to adapt to rigid system limitations. While the webhook..." [See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7014349) AP Anil P. Founder > "The inability to find how to use transactional emails, as each click on transactional->templates redirected to campaigns->templates." [See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6822712) SG Sebastian G. coo > "The drag-and-drop email builder is ituitive, and the automation workflows make it simple to create personalized experiences for different customer segments." [See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6828497) Lauren R. Owners > "With migration of our database to Brevo, we lost several hundred contacts bc they were from Gravity forms outside of the “allowed timeframe” I did feel that this hurt us in the..." [See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6856016) TV Tuananh V. Marketing > "I also appreciate having multiple features (email, SMS, CRM) in one place, which promises to save time and effort in the future. While it's still too early to give a deeper assessment..." [See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6852296) RG Renato G. Cofounder > "The SMS confirming my phone number never arrived, so I had to use the chat to resolve a problem that could have been easier to resolve." [See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7097771) Roman J. onwer > "When we ran into difficulties, the support team helped us with advice and opened our eyes to the fact that it’s not just about the quantity of emails sent, but also about the content..." [See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7093439) JG Jerzy G. DJ, Producer and Remixer > "when sending a campaign having a limited amount of mails to send, there is a big inconvenience: if let's say your monthly limit is 300, you might want to select 2 contact categories..." [See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6470031) LGW Leisa Grace W. Editorial Director > "For someone like me who manages a few different projects, the client management capabilities work smoothly and keep everything organised without mixing things up." [See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7032391) AV Arnaud V. Founder > "The editor can be tinkering if you want to work with conditional variables and specific layout/styles. But maybe I'm overcomplicating my logic in the e-mails too..." [See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7005928) NH Neil H. Owner > "The automations are user-friendly and I have set mine up to really walk me through engagement as I have a complicated workflow (i.e., "Hey Neil, someone signed up from your website..." [See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6776051) MK Max K. CEO > "I think Brevo has an overly sensitive algorithm related to email deliverability and customer engagement." [See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7046744) GR Gustavo R. Chief Enthusiast > "Very generous free plan (300 e-mail messages per day which can not only be used for e-mail marketing, but also for transactional e-mails and SMTP sending)." [See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6827819) Renan D. Founder > "I like least about Brevo is the loading of unnecessary resources in e-commerce, the lack of clarity about the billing process, and the limited automation features for push notifications." [See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6500673) VR Verified Reviewer IT Engineer > "I’ve used it as an SMTP server for several websites’ contact forms, and it has worked flawlessly." [See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7039217) JS Joao S. Team leader > "The user interface can be confusing at times and not very user-friendly, which occasionally makes simple tasks take longer than they should." [See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7049987) RS Radenko S. CEO > "Positive, good support service, tools necceserz to start and run zour email campaigns, segmentatyion is good, good repaort even in the free plan" [See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7079068) SG Sebastian G. coo > "Some parts of the interface feel a bit clunky or uninuitive, especially when navigating between campaigns, contacts, and automation workflows." [See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6828497) Henrique de Souza R. Head of Customer Success > "I really like Brevo because it's easy to create templates and integrations, and it also allows you to view logs in real time." [See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7117568) VR Verified Reviewer Backend Developer > "My account got suspended without warning(first bad experience) and I couldn’t find any immediate answers from the terms and conditions or the help page (second one)." [See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7034385) LW Llewellyn W. Media and Communications Manager > "Additionally, setting up workflows and managing subscriber lists is straightforward, helping users save time and focus on engaging their audience effectively." [See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6828150) LC Lucy C. Business Technology Consultant > "When using a popup form it is not possible to customise the URL for double opt-in subscribers." [See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6853381) DR Domagoj R. Business Development Manager > "Setting up campaigns is straightforward, and the drag-and-drop email builder makes designing emails simple and efficient, even for complex tasks." [See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6785545) PD Paul D. Operations Manager > "The cost of the packs is quite high, so make your subscription work for you, can get expensive if your database fills up" [See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6821044) SB Stas B. CEO and Founder > "I have set up several email chains using Automation, where I created different chains depending on user behaviour. And all this, i did in several days... which is amazing and showing..." [See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6780992) OA Odueki A. CEO > "Some users might not like or could find it limiting due to the learning curve — especially when it comes to setting up workflows, lead scoring, and tagging." [See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6854447) WD Warren D. Marketing Manager > "affordability, we do not send a huge number of emails out per month but do have a lot of contacts across several entities and Brevo's fix rate monthly account works very well for us." [See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6883558) MN Muna N. Designer > "Occasional delays in email delivery or reporting may occur." [See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7083179) NO Naj O. Digital CRM > "We appreciate the intuitive and comprehensive features the most, especially how easy it was to manage email campaigns, segment audiences and track analytics in one place." [See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7050024) VR Verified Reviewer Marketing Executive > "The email template customization options are limited and less visually appealing." [See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7004529) KB Konrad B. Fundraiser > "Brevo allows me to do my most important part of work - be in a constant contact with the donors of my organisation." [See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7097933) EL Eddy L. Founder > "Campaign builder and pre-configured campaigns are sometimes confusing and most of the time not inline with our cms." [See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6823451) KB Konrad B. Fundraiser > "Marketing campaigns allow me to send my most important messages for the donors of my organisation." [See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7097933) MW Mark W. Owner > "Payments can fail and during the weekend, support can be slow." [See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7080740) SC Simone C. Writer > "I use it to send out my noncommercial newsletter about writing. Both the stats and the way they're presented are very helpful in my understanding my public." [See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6852183) HPK Himadri Protim K. MD > "I haven't been able to find the merging option, which would allow me to avoid repeating the contact entry twice." [See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6839277) AH Adrian H. CEO > "There are simple ways to set up forms within the interface that allows sign-up connection without the need to use any other form plugin." [See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7003130) AB Arthur B. Product Manager > "I also find the pricing model somewhat unclear; most of the support tickets I’ve opened were to clarify doubts about how pricing works." [See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6824051) RCR Rodel C R. Journal Editor > "Segmentation, templates, and scheduling aid us to notify authors and reviewers adequately with good value, without aggressive learning curves." [See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6877106) LS Luke S. Marketing and Web Admin > "If you have a large list of contacts which is not up to date, you could get your account suspended for having to many unsubscribed contacts." [See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6730381) MV Marian V. Community Manager > "It lets you send emails, create landing pages, and automate tasks without needing coding skills." [See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6798179) FG Fernando G. Owner > "automating email blasts and social media posts isnt a capability that it currently has." [See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6859549) AB Alessandra B. Founder > "I also like the fact they give me free access to the platform as I'm starting my business, it just requires time and to be willing to learn something new!" [See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7032573) FS Frhan S. Clara > "Many messages end up in spam, making them invisible and failing to achieve the campaign's goal." [See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6819999) BY Bahnas Y. Project Manager > "The layout is clean and the tools are organized in a way that makes sense even if you are not deeply experienced with email platforms." [See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7048165) MnM Mônica M. GMT > "Since I am still learning, I sometimes find the automation features a bit confusing to set up." [See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7098560) IB Ilenia B. Marketing Automation manager > "The automation features are particularly interesting because they allow you to manage the database with internal actions as well as automate external communications via email or SMS." [See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6495091) MD Mo D. Marketing Associate > "Sometimes the functionality of moving certain elements in the email can be cumbersome." [See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6857443) VR Verified Reviewer Graphic Designer > "Overall, Brevo is a solid email marketing platform that is user-friendly for designers, offering a quick way to create attractive campaigns and manage client communication, but it may..." [See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6575696) YZ Yoav Z. Director > "Also pricing feels a bit confused: for example, looks like it's more worthwhile to stay on a free package than move to pay as you go because you lose your free allocation?" [See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6814343) MM Michele M. Operations Manager > "Not only did it allow us to mass mail to all our clients weekly news letters which cut our time in half but it also incorporates many other wonderful features that we were able to..." [See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6680142) AB Arthur B. Product Manager > "There are also occasional stability issues — I’ve been locked out of the platform at times when I really needed access." [See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6824051) AK Anuj K. President > "Bravo allows us to merge our mailing lists and prepare the newsletter via the platform." [See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6817603) CB Christian B. CEO > "What I disliked about the platform is that, due to the fact that it is a multi-tool platform, it takes a few hours to learn how to use it well." [See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6828871) Clare P. WordPress Development Lead > "It's easy to set up, provides all the functionality our clients need at the best pricepoint, and the account configuration makes it very easy to co-work and troubleshoot across..." [See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7036177) SJ Sophia J. Chief Creative Officer CCO > "Learning curve using the platform is not very user friendly, especially when it comes to the more technical aspects like DMARC and ensuring you don't get flagged as spam." [See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7005145) KE Khalid E. Founder > "It saves time and offers fantastic features like multiple mailing lists, easy-to-run advanced campaigns, seamless integration of web interfaces and chat elements, and highly..." [See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6501425) LS Layna S. Media Manager > "I wish I could delete some campaigns or put them into a folder where I don't see them as often." [See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6835303) OT Ojo T. Copywriter, Mobile and Web developer, Data analyst > "I did so for but for Brevo, I unconsciously dived into it, started checking around and within 10 minutes I got a hang of what it does and how it was perfect for my needs(which is a..." [See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6493808) SP Samantha P. Founder and artistic researcher > "As far as I know, this is constantly being worked on and upgraded - unfortunately, it has led to some deliverability issues, 'broken' chains in the automation flow, and made it..." [See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6500110) UJ Umer J. Corporate Sales Manager > "I recently run an email campaign for our upcoming webinar and Brevo helped me to design a really eye-catching design for that." [See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6815114) BY Bahnas Y. Project Manager > "None of these problems were deal breakers, but they did interrupt the workflow on occasion." [See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7048165) HG Hannah G. Design and Projects Marketing Manager > "We made the switch to Brevo from a well-known large e-marketing platform and we found the ease of use better, the design capabilities better and the quality of customer service better,..." [See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6409130) NT Neel T. ceo > "Occasionally, the automation workflows can be a bit limited, making it challenging to implement more complex marketing sequences." [See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6577073) KB Konrad B. Fundraiser > "Free plan for unlimited contacts with not so small amount of e-mails per day (300)." [See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7097933) BE Bonnie E. Administrative Assitant and IT > "I don't have the cloudflare sign in, so I'm unable to authenticate without pushing this sky high in the company." [See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6842610) DK Dhaval K. SR BDE and Consultant > "The best thing they have taken care of is when you draft your email you can have a mobile as well as desktop version that how your email would look like so these are small things that..." [See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6465254) PR Pramod R. CMO > "A bit difficult to design email templates or import them from other tools." [See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6833655) UG Ulysses G. CTO > "For a company like ours with a large contact base and varied use cases, it's helpful to have a platform that handles multiple tasks under one roof." [See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6854937) PP Panos P. Founder > "Greek language not supported on some features." [See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7045201) TM Tiffany M. CEO > "My overall experience with Brevo has been positive—effective spam blocking with room for improved notifications." [See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7044028) Faydra D. F. Most-Things Web Consultant > "I haven't used their customer support in quite some time, because they used to give me answers that weren't correct." [See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7029342) VR Verified Reviewer Web Developer > "The platform is very intuitive, and the documentation is extensive, so I can usually find everything I need without contacting support." [See full review](https://www.capterra.com/p/132996/brevo/#Capterra___7054728) PLT Patrizia Liza T. Teacher and Coach > "Another issue I had was that I haven't succeeded in matching my domain name/domain related email." [See full review](https://www.capterra.com/p/132996/brevo/#Capterra___6828243) [View Reviews](https://www.capterra.com/p/132996/brevo/reviews/) LW Lee W. Owner > "Easy ability to see how much money generated for each email sent, good visibility of who opened emails and who was active on the site and how long..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7077455) Dan J. Lead Strategist, Designer > "They've continued to add features to try and justify the costs, but it gets harder to keep up as a small business." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7115526) IS Ilayda S. Marketing Director > "It’s improved email open rates and resulted in more sales as we can send our fashion customers targetted promotions and keep them engaged with new..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6783045) Doga I. Director > "Some features are not available for every account/business." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7096566) VR Verified Reviewer Digital and Marketing senior specialist > "During my time at Playmaker and Reper International, I’ve utilized Klaviyo to bridge the gap between complex data and personalized customer..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7114621) VR Verified Reviewer Marketing > "The recent price increases have come unexpectedly where they now charge for x amount of profiles, this wasn't something we expected when we renewed..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6857226) Elena D. Marketing Manager > "It provides a lot of emails templates and a lot of drag sections to quick launch a Email marketing campaign and also you could design workflows to..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6686651) JF Jonah F. Manager of Product Development and Business Operations > "We experienced issues with contacts being overwritten when multiple sign-ups/subscriptions came through the same form." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6234071) Sam Z. Director Of Marketing And DTC > "Klaviyo remains the easiest way for marketers to easily segment, personalize, and create behavior based automations." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7058703) Joseph E. Ecommerce and IT Manager > "I don't like the pricing structure for a lot of it." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7038090) OC Owen C. MD > "its huge amount of integrations with a range of ecommerce platforms, specifically in our case the tight integration with Shopify, helping us to..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6497002) KC Katie C. Email Team LEad > "Cost and pricing structure are not my favorite." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6813794) Kennedy K. freelancer > "The thing I love is how powerful the tool is in terms of email marketing and how it can be easily integrated with big platforms such as Shopify and..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6689292) ZP Zenia P. Marketing Coordinator > "Also, it bills based on profiles, and takes ALL profiles from your Woocommerce account whether they're signed up for email or not. When I made..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___4873198) RO Ricki O. Owner > "Klaviyo's best features include: 1) creating targeted campaigns and automating email workflows 2) detailed insights into email performance to be..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6551659) GD Grant D. Production and Product Line Manager formerly Marketing and Web Manager > "A bit pricy and tiers and auto upgrades take a while to get used to" [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6572455) VR Verified Reviewer Digital and Marketing senior specialist > "Being Klaviyo certified, I’ve seen firsthand how their predictive analytics and behavioral "Flows" outperform basic newsletters." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7114621) Raphael F. Head of Ecommerce > "It's a bit abusive even though the service is great." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6860235) KK Kevin K. Marketing Manager > "The flow builder is powerful, flexible, and ideal for organizations that rely on data-driven automation." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7045217) VR Verified Reviewer Chief of Staff > "The interface can feel dense at first." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6823065) DANIEL V. Consultor > "I have several clients with whom I have implemented the tool and at least 40% of sales are thanks to the flows, registration pages and campaigns..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6483491) AW Adam W. eCommerce > "The import from mailchimp was a bit of a hassle, and the sync between Klaviyo and Shopify has some unexpected issues that crop up, but that's likely..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___4821411) SO Sophie O. Head of ecommerce > "More and more start-ups are launching complementary services to Klaviyo, such as Wax (Whatsapp solution) and Loyoly (loyalty program), so we've..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6728534) Raphael F. Head of Ecommerce > "We didn't appreciate the drastic price increase last year in 2024." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6860235) RO Ricki O. Owner > "Its powerful segmentation and automation tools allow me to create highly targeted and personalized email campaigns." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6551659) MV Mariana V. Social media lead > "It is a little more expensive than other similar tools." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6810154) VR Verified Reviewer Marketing > "They host weekly webinars, which are usually worthwhile and useful for the team to attend to learn about email marketing best practices." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6857226) SK Sabri K. does not refund money > "We canceled a plan by mistake, they do not take it back and do not give refunds" [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6359313) LE Lindsey E. Owner - Head Designer > "I love the ease of connecting Klaviyo to my Shopify store and other apps." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7090949) LC Lataysha C. Owner > "My overall experience has been difficult to where I’ve used it and gave up on understanding it." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6768547) BJ Brittany J. Operations Manager > "I like that it has so many features that are one or two clicks to implement, like the follow up email feature." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6778473) KM Kortney M. Owner > "The cost was getting high especially for a small list. And the support was not always available straight away" [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6665441) AW Angela W. Graphic Designer > "We’ve seen better engagement, stronger results, and feel much more confident in our marketing since using Klaviyo." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7075018) IA Isaac A. Student > "The only bad thing I found about this tool was that as the number of subscribers increased, the cost of Klaviyo also increased considerably, which..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___4907836) JV Jeannie V. Operations Manager > "Klaviyo has got some major perks—think advanced segmentation, in-depth analytics, and automation that’s perfect for eCommerce." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6541060) MB Miriam B. Administrator > "It was pretty complicated to manage the email domain switch." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6752033) Kennedy K. freelancer > "It has been the best which has helped me in my journey to e-commerce and selling online, thus bridging the gap between me and my customers." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6689292) AS Allison S. Email Designer > "It could take a while for the support team to understand what I was asking for help with." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6564905) Samuel A. Digital marketing manager > "I enjoyed using Klaviyo especially for email marketing, it's easy integration with website to interact with signups makes a great option for me" [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6652553) RR Ricardo R. Marketing > "Can get expensive, especially if using old email lists." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6292703) Doga I. Director > "Best email marketing platform for D2C ecommerce businesses." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7096566) GN Gerald N. Marketing > "It's starting to get super expensive as our list grows." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6249682) RG Rob G. CEO > "good email campaigns with automation, easy to setup flows, integration with ecommerce stores worked well." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7006781) Bo K. Customer Service Ambassador > "Has lots of reporting and analytics features but customizing them are not so practical, high management might not see them appealing." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6019114) JN Joshua N. Application Specialist > "Especially during the tough times of retail trade we have found it very successful in assisting with our conversion and driving traffic into our..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6366295) TA Trevor A. Owner > "The lack of human response when you have an issue, while paying a premium price, makes us not want to recommend Klaviyo to any of our clients." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___5062600) VR Verified Reviewer CEO > "I've used it for multiple clients and it's a very powerful and reliable app. If you've got the budget - go for it. If you're on a tight budget -..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6621821) KN Kyle N. Owner > "It is a lot of work and their support is very limited." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6296706) MK Madhura K. Marketing Strategist > "It’s a very good integration and this AI was able to capture the essence of our branding very well in a couple tryouts." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6367231) SR Steve R. Digital Producer > "Klaviyo list management is also poor, and like some other platforms (seems to be a trend), Klaviyo gears the system towards pushing you to pay for..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___3934652) SW Simona W. Head of marketing > "For the structure our emails, Klaviyo has been an effective tool." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6862781) SL Simon L. Manager > "Pricing seems a little high compared to others" [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6281452) JM Javier M. Project Manager > "Flows are easy to create, user profiles are really complete with all the info on a specific contact (if you have an ecommerce integration active)" [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6504218) Mariia S. Cosmetic Selling Manager > "Not being able simply to transfer the email list of customers from our customer service database" [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___4777891) IA Isaac A. Student > "In addition, thanks to its advanced segmentation system, I was able to reach my target audience precisely, obtaining a higher opening and engagement..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___4907836) KV Katya V. Developer > "We had to download a separate integration tool and were still unable to integrate the emails without the automatic double confirmation email (even..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___4159014) CL Carissa L. Marketing and Sales Manager > "I really like the ease of use with Klaviyo and how they are constantly updating and releasing new features like Ai components" [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6825703) SR Steve R. Digital Producer > "Basic requirements for flows are unnecessarily difficult to implement. When you contact Klaviyo support, staff gives information that contradicts..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___3934652) Bo K. Customer Service Ambassador > "Klaviyo could be the best when it comes to behaviour based automations especially building customer profiles and targets the correct customers when..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6019114) NA Ndifon A. Founder and CEO > "It's a significant drawback, especially for small businesses or those with limited budgets." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6008250) Bill L. Vice President of Sales and Operations > "We like how the data graphs." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7089137) VR Verified Reviewer Eigenaar > "Klaviyo keeps deducting money from our creditcard" [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6133256) TO Tareq O. Sales Engineer > "The segmentation tools enable us to create custom lists effortlessly, resulting in targeted mailings and improved results." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___4737543) John S. Social Media Consultant > "One potential downside of this platform is its pricing structure. While there is a free version of Klaviyo available, the more advanced features and..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___4607346) MS Megha S. marketing automation specialist > "Klaviyo is appreciated by users for its user-friendly interface, advanced segmentation capabilities, integrations with other tools, analytics, and..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___4788112) MC Maria C. Sales Executive > "It's frustrating when Klaviyo slows down and we have to start over from scratch after making edits, especially if the Email we're creating has a lot..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___4679341) SL Suzanne L. Head of CRM > "Great functionality for building automations" [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6839745) Md R. Graphics Designe > "I don't like Klaviyo campaign system it's take some times" [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___4821612) SB Sam B. E-Commerce Manager > "It integrates with Shopify remarkably well, and creating workflows via Shopify is very easy." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6746071) JP Juliette P. CEO > "Klaviyo is a little expensive compared to sendinblue that we used before." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6007467) IL Isaac L. Director of Sales and Business Development > "Their company continually develops new products that help merchants achieve greater success." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6859213) MO Maria O. Growth Hacking Analyst > "It has some essential features in a small letter size which is complicated and complex to read; sometimes it isn't as intuitive as you would like it..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___3685319) MK Madhura K. Marketing Strategist > "I love how Klaviyo not only focuses on triggered flows and campaigns but sms too." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6367231) TB Tanya B. CRM Manager > "You cannot add users to a list based on their engagement actions in a workflow." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___3547680) SL Suzanne L. Head of CRM > "Frequent platform updates bringing new and improved capabilities" [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6839745) VR Verified Reviewer Owner > "I didn't know anything about email marketing before using Klaviyo." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6043278) NM Natasha M. Controller > "Syncs to Shopify and has good reporting." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6824030) Ben U. CTO > "a bit expensive if you dont know what your doing." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6060970) VR Verified Reviewer Marketing > "It's easy to use, and the ability to build lists and segments is useful and also user friendly." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6857226) MH Mia H. Associate Manager Marketing > "Sometimes it is hard to monitor campaigns when there are multiple going on at once" [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___4462927) [View Reviews](https://www.capterra.com/p/156699/Klaviyo/reviews/) ## User interface 4.62 (3,406) [Klaviyo](https://www.capterra.com/p/156699/Klaviyo/) 4.64 (524) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Do these products fit your needs? Prioritize real-user-identified key features according to your needs to find your best fit. \--% Fit vs \--% Fit A/B Testing 207 Important Activity Dashboard 150 Important AI Copilot 120 Important Brevo Top features 38/45 - A/B Testing - Activity Dashboard - AI Copilot - API - Autoresponders - Campaign Analytics - Campaign Scheduling - CAN-SPAM Compliance - Click Tracking - Contact Management - Customer Journey Mapping - Customer Segmentation - Customer Surveys - Customizable Branding - Customizable CTAs - Customizable Fields - Drip Campaigns - Dynamic Content - Email Campaign Management - Email Sequences - Email Tracking - Engagement Tracking - Event Triggered Actions - GDPR Compliance - Generative AI - HTML Editor - Image Library - Landing Pages/Web Forms - Lead Capture - List Management - Mobile Optimization - Multi-Channel Marketing - Multi-Language - Newsletter Management - Personalization - Preview Functionality - Process/Workflow Automation - Product Recommendations - Real-Time Analytics - Reporting/Analytics - ROI Tracking - Subscriber Management - Template Management - Third-Party Integrations - WYSIWYG Editor [See all features](https://www.capterra.com/p/132996/brevo/#features) Klaviyo 37/45 - A/B Testing - Activity Dashboard - AI Copilot - API - Autoresponders - Campaign Analytics - Campaign Scheduling - CAN-SPAM Compliance - Click Tracking - Contact Management - Customer Journey Mapping - Customer Segmentation - Customer Surveys - Customizable Branding - Customizable CTAs - Customizable Fields - Drip Campaigns - Dynamic Content - Email Campaign Management - Email Sequences - Email Tracking - Engagement Tracking - Event Triggered Actions - GDPR Compliance - Generative AI - HTML Editor - Image Library - Landing Pages/Web Forms - Lead Capture - List Management - Mobile Optimization - Multi-Channel Marketing - Multi-Language - Newsletter Management - Personalization - Preview Functionality - Process/Workflow Automation - Product Recommendations - Real-Time Analytics - Reporting/Analytics - ROI Tracking - Subscriber Management - Template Management - Third-Party Integrations - WYSIWYG Editor [See all features](https://www.capterra.com/p/156699/Klaviyo/#features) ### Recognition No recognitions have been awarded to Brevo No recognitions have been awarded to Klaviyo ### Deployment & support Brevo Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Klaviyo Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details Brevo - By Sendinblue - Located in France - Founded in 2012 Klaviyo - By Klaviyo - Located in United States - Founded in 2012 ## 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