--- title: "Compare Klaviyo vs HubSpot Marketing Hub 2026 | Capterra" description: "Unsure of what to choose? Check Capterra to compare HubSpot Marketing Hub and Klaviyo based on pricing, features, product details, and verified reviews." source_url: "https://www.capterra.com/compare/156699-171840/Klaviyo-vs-HubSpot-Marketing" page_type: "comparison" language: "en" --- # HubSpot Marketing Hub vs Klaviyo Features and Cost Comparison Last updated August 27th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: HubSpot Marketing HubKlaviyo2/4 selected [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.5 (6,253)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) [Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[4.6 (537)](https://www.capterra.com/p/156699/Klaviyo/reviews/) [## HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.5 (6,253)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) Starting Price $15.00/month Value-for-Money 4.2 Functionality 4.4 Ease of Use 4.3 Customer Service 4.4 Reviews Sentiment Based on [6,253 reviews](#user-reviews) Positive 5,810 Neutral 360 Negative 83 [## Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[4.6 (537)](https://www.capterra.com/p/156699/Klaviyo/reviews/) Starting Price $20.00/month Value-for-Money 4.3 Functionality 4.6 Ease of Use 4.5 Customer Service 4.3 Reviews Sentiment Based on [537 reviews](#user-reviews) Positive 509 Neutral 21 Negative 7 What’s your intended use case? ## Summary * * * Key features rated by users Features selected based on 14,941 reviews from email marketing software users. about the Fit Score methodology. Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology 74%Fit Missing features Not enough reviews Feature ratings Email Campaign Management 4.6 Campaign Scheduling 4.6 Email Tracking 5.0 Customizable Branding NA Customer Segmentation 4.4 73%Fit Not enough reviews Feature ratings Email Campaign Management 4.7 Campaign Scheduling 4.7 Email Tracking \-- Customizable Branding 4.4 Customer Segmentation 4.8 User satisfaction User satisfaction 4.5 User reviews[6,253](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) Ease of use 4.3 Functionality 4.4 Value for money 4.2 Customer support 4.4 User satisfaction 4.6 User reviews[537](https://www.capterra.com/p/156699/Klaviyo/reviews/) Ease of use 4.5 Functionality 4.6 Value for money 4.3 Customer support 4.3 Price starts from Price starts from $15Per User, Per Month - Free version - Free trial Price starts from $20Usage Based, Per Month - Free version - Free trial Best for Best for Over 100,000 customers in more than 120 countries use HubSpot's software to attract, engage, and delight their customers. Best for Klaviyo serves B2C businesses of all sizes with 400+ native integrations, including Shopify, WooCommerce, Magento, Salesforce Commerce Cloud, Square Online, Mindbody, and more. ## User reviews Pros & cons SS Stacy S. Sales Marketing Coordinator > "From email marketing and social media scheduling to landing pages, forms, workflows, and campaign reporting, everything works together..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7175865) BRIJ K. IT Exedutive > "Restricted Customization on Lower Tiers: The reporting and template customization options feel unnecessarily locked down in the basic plans,..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7186921) CC Christine C. Administrator > "What I liked about HubSpot Marketing Hub is how seamlessly it connects email campaigns, landing pages, automation workflows, and analytics in..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7102332) SS Stacy S. Sales Marketing Coordinator > "Additionally, some customization options for emails and landing pages can feel limiting compared to specialized design tools." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7175865) JB Joanne B. Director of Content > "I like that it consolidates CRM, marketing automation, sales engagement, customer service, website CMS, and operations, under one roof." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7181462) James P. Owner > "Terrible - we thought we would give it our best shot, but on signing the contract, the sales team had changed us from a month-to-month contract..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7107184) SS Stacy S. Sales Marketing Coordinator > "The automation capabilities have saved our team a significant amount of time by streamlining repetitive tasks and ensuring leads receive timely,..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7175865) Tony U. Head of Growth Marketing > "The main downside is pricing, especially once you start needing the more advanced features or larger contact limits." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7124609) Tony U. Head of Growth Marketing > "It is one of the most user-friendly marketing platforms I have worked with, especially for email marketing, automation, contact management, and..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7124609) VR Verified Reviewer Paid User Acquisition Specialist > "The number of marketing contacts is not an agile package. Once the number extends the limit, the package is automatically upgraded and is quite..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6458707) VR Verified Reviewer Senior Director, Brand and Marketing > "The CRM integration is seamless, and the reporting tools provide valuable insights that help optimize marketing efforts." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7180992) DGF Daniel Gabriel F. Administrator > "She explicitly stated that it was not her responsibility to speak with a manager regarding my issue, left me waiting without any communication,..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7087454) KM Karen M. Managing Editor > "I like HubSpot Marketing Hub because, within one dashboard, it offers top quality in lead generation, bulk emailing, and campaign management." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7044013) KW Kate W. Office Manager > "For what we needed it was too advanced and too expensive to justify using all the features." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7121542) VR Verified Reviewer VP Marketing > "Hubspot is a great CRM that can be used for sales process and contact management, email marketing, and email automation." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7179445) EO Emple O. Principal Project Manager > "Contact filters for smart lists do not have well-developed filtering for intricate interconnection of filters." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6775582) JB Joanne B. Director of Content > "The day-to-day experience for me — tracking activity, seeing a contact's full history, moving deals through a pipeline — is genuinely smooth." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7181462) NN Nitta N. Manager Sales and Marketing. > "The least thing I like about HubSpot Marketing Hub is that it can get expensive as you grow, especially if you need advanced features or a..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6837550) YM Yasmin M. Operation Assistant > "It’s a powerful, all-in-one marketing platform that makes it easy to manage campaigns, track performance, and nurture leads in one place." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7128713) FC Fergus C. Marketing Executive > "There is a lack of flexibility in the email template creator, making it difficult to design emails that stand out visually." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6856186) Tony U. Head of Growth Marketing > "The email builder is straightforward, contact segmentation is powerful, and the workflows make it much easier to automate repetitive tasks." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7124609) Jonathan L. Product Strategist > "For example there's no way of hosting the images, such as award logos." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7091588) BRIJ K. IT Exedutive > "It makes setting up drip campaigns, nurturing leads, and updating contact lists automatic and effortless." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7186921) NH Nicky H. Account Manager > "Higher pricing tiers can be costly for small businesses, and customisation options are more limited compared to other platforms." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6571930) YM Yasmin M. Operation Assistant > "I also liked the drag-and-drop tools for creating emails and landing pages, since they don’t require any technical skills." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7128713) Dipati S. Digital Marketing Manager > "Keep up with the expense is difficult for small businesses." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7146126) ES Ellie S. Marketing Manager > "Having landing pages, email flows, and contact tracking all in one place is useful." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7162691) PC Patrick C. VP Strategy > "The learning curve was less than I've experieced with some similar projects." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7151924) KW Kelvin W. Chief Executive Officer > "The entire lead process can be mapped and organized using this tool, saving you a lot of work and making new customer acquisition more efficient." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7017355) RM Rian M. Founder > "It becomes complicated to use another CRM epically because some CRM don’t have that specific feature and have criteria’s different from HubSpot..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6775372) KC Kaycee C. Senior marketing executive > "It has a lot of useful functions and tools for both email marketing and social media posts and ads management." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7176514) AA Armando A. Head of Product Development > "It's very limited to connections with other platforms outside of it's own environment, making it difficult to integrate with some projects." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6493816) SG Sauve G. Sales Representative > "Creating and sending targeted email campaigns to clients and prospects is what I like most about HubSpot Marketing Hub .Easy to use interface..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7165029) MK Matt K. Growth Marketer > "Sometimes the editor doesn't work at all, and I have to edit elements directly in the source code." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6538346) AH Amir H. E-Commerce Manager > "I do this as it helps me to centralize our marketing efforts and automate our email flows." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7106743) AN André N. VP > "Of course, they give promotions to smaller business as try outs, but compared to Zoho One, the price is too high for the value you get." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6568966) EL Eurie L. Senior Brand Manager > "My overall experience in Hubspot Marketing Hub are the clean platform design, the strealine marketing features in email marketing, landing page..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6596397) VR Verified Reviewer VP Marketing > "The main downside of Hubspot is pricing." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7179445) JW Jordan W. Head of Digital > "A great all in one platform for email management, lead tracking and fully realised CRM system." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7139008) MK Matt K. Growth Marketer > "Actually even tough it's way more expensive than alternatives, it's way worse, and it takes much more time for sending our marketing emails in..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6538346) Gisel B. Marketing and Digital Communication Specialist > "We are able to use this complete package of tools to coordinate our marketing activities, starting with the leads and ending with the customers." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6508538) DGF Daniel Gabriel F. Administrator > "After that, he simply stopped responding while I was still on the line, forcing me to end the call myself." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7087454) Anna B. Founder and CEO > "It is unmatched in terms of email management on a large scale and tracking emails." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7104608) NP Nicola P. Director > "I found it difficult to navigate as a beginner and I couldn't find any help resources that worked for me." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6824654) Gisel B. Marketing and Digital Communication Specialist > "In this series, HubSpot’s Marketing Hub is particularly possible thanks to being an integrated solution that functions as CRM, marketing..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6508538) Yolandi E. Founder > "Contact Limits Can Be Painful – If your list grows, so does your bill." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6714530) SV Shameek V. Director > "The platform’s seamless integration with CRM, email marketing, automation, and lead nurturing tools has made it easy to manage campaigns from..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6797407) MC Miranda C. IT Director > "Overall we were disappointed because what we were told it could do was only on the really expensive plan and there was nothing in between the..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6677259) YM Yasmin M. Operation Assistant > "I really appreciated how well it integrates with the CRM and other tools, which helps keep everything organized and connected." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7128713) SG Stephenie G. Sales and Marketing Manager > "The calling feature in Hubspot can be a little wonky." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6576278) Ankith T. Software Developer > "What I like most about HubSpot Marketing Hub is that it keeps all my marketing activities in one place." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7186761) AB Ann B. IT Expert > "There is no live support for free users and it is inflexible." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6544622) KW Kate W. Office Manager > "Really impressed with the set up and customer support, however for a smaller business who needs to dip into different features the pricing just..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7121542) AM Anna M. owner, designer, webdeveloper > "I am not sure if all the options and possibilities are as crucial as they seem, but this might be my lack of experience in this specific field." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6803375) LV Luis V. Account Executive > "It makes client communication and workflow management easier with multiple accounts." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7169333) VR Verified Reviewer Owner > "Make it difficult to have a conversation to discuss options." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7023552) BRIJ K. IT Exedutive > "The platform delivers excellent performance and reliable customer support, but the steep pricing remains a hurdle for growing teams." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7186921) AP Andrew P. Senior Web Developer & SEO Specialist > "There is some limitations with Hubspot, on the technical side the Domain control, email control and security SSL settings are limited and could..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___5062779) Eric N. Business Development Representative > "Honestly great for tracking campaigns, managing sequences, outreaching existing and potential customers." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7054437) HJ Himanshu J. Real estate Sales Specialist > "It require little time for learning and basic understanding otherwise it will be a big problem." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6615087) JG Jamie G. Account Manager > "Its all-in-one platform makes it easy to manage everything from email campaigns to SEO, landing pages, and social media, with a strong focus on..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6545954) JL Jenna L. Owner > "I have not had the best customer service experience which is not an indicator of the product itself (that has been wonderful) but more so the..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6497571) AJ Antoine J. Creative Director > "Hubspot is more than a marketing automation platform, it is a community of marketers, an ecosystem of people with experiences that is willing to..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6602783) DGF Daniel Gabriel F. Administrator > "I will be filing an international complaint regarding this incident." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7087454) Marc G. Digital CRM marketing senior specialist > "As a senior consultant with certification, hubspot is the best CRM for entry level but also for bigger scale companies." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7112919) DT Durgesh T. Business Development Executive > "they keep spamming about renewal which is a bit irritating." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6690539) VR Verified Reviewer Marketing Operations Analyst > "Plenty of resources between customer service, knowledge base, user groups and consultants." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7124481) Blair Mychal J. CEO > "While HubSpot Marketing Hub offers many valuable features, one potential downside is its pricing structure, which may be prohibitive for smaller..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6158735) MK Megan K. Marketing > "HubSpot Marketing makes campaigns as seamless and easy as possible - having everything in one platform makes sure your data is connected and you..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6751529) BN Brittney N. Marketing Manager > "A little confusing for the other functions but did not receive proper training on the system." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6579263) Jordan V. Sales Specialist > "I like being able to easily track all my daily tasks to complete." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7147641) AR Alicia R. Technical accounting > "Sometimes the reporting functions can be a bit challenging to navigate, and I wish there were more advanced customization options for email..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6089357) GR Gaven R. Hybrid Transformation Expert > "The Hub is a powerful tool for the small business I am a part of as it includes more professional-like features compared to entry-level..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6863717) MM Melisa M. eCommerce and Technology Manager > "The menus and navigation are confusing at the best of times." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6462499) RB Ritu B. Computer Facilitator > "Getting to create segmented workflows and witnessing the response of the audiences in real-time helped greatly in understanding the interests of..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6775316) DK Daniel K. Associate Director > "It can sometimes be difficult to understand or explain tasks to clients." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6479080) GC Graziana C. Customer Operations Lead > "HubSpot is a brilliant approach that supports marketing, ensuring that every operations that supports advertising is well supported" [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7077786) AP Alyssa P. VP of Customer Success > "The cost was way too high for my small startup company to afford." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6835323) MC Milena C. Office Manager > "It also houses a ton of data for your company and can give you a ton of statistics and tools." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7045401) SC SHEFALI C. marketng > "Hubspot can be expensive for small companies ." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6746872) JB Juan B. BDR > "I've used it for so many years to the point where I'm so familiar with it, while also having liked its interface over most other CRM tools, that..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6830445) SB Stephen B. Marketing > "First, the user interface can be a bit confusing and overwhelming." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___3788648) JB Joanne B. Director of Content > "I find the user interface pretty intuitive." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7181462) AA Armando A. Head of Product Development > "It's very limited to connections with other platforms outside of it's own environment, making it difficult to integrate with some projects." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6493816) RO Ricki O. Owner > "HubSpot Marketing Hub's easy interface and comprehensive tools were a breeze to navigate and implement strategies with." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6594603) AJ Andrea J. Director of CS > "Integrating with other platforms is very basic and with lots of gaps, which is a pity for a CRM tool." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6056532) MT Mary T. Director > "What stands out most about HubSpot Marketing Hub is its intuitive and user-friendly interface." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6586235) VR Verified Reviewer CEO > "It didn't integrate well with both MLS groups to which I am subscribed." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6292308) YM Yasmin M. Operation Assistant > "I really appreciated how well it integrates with the CRM and other tools, which helps keep everything organized and connected." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7128713) MD Mufaddal D. Product lead > "It cannot be integrated with third party solutions easily" [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6116061) NT Nidhin T. Marketing Executive > "Easy integration support with 3rd party vendors and software's." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6494975) VR Verified Reviewer Owner > "Make it difficult to have a conversation to discuss options." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7023552) AA Armando A. Head of Product Development > "It integrates well with the rest of Hubspot's environment" [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6493816) SM Shaun M. Partner > "It doesnt have the best user facing app. " [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6614905) FV Felipe V. AE > "It can be integrated with pretty much anything you could think." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6555268) JG Joseph G. Demand Generation Marketer > "There are a few pieces of functionality that I need that is not in the system. But every business is different and it can be hard to cater to..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___4706248) JL Jenna L. Owner > "What drew me most to Hubspot is how user-friendly the interface is and how intuitive the workflows are. With so many software products are..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6497571) VR Verified Reviewer Admin > "I have tried the mobile app but it was not very user friendly" [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6284075) MK Misty K. Office Coordinator > "What I liked most about HubSpot Marketing Hub was that it was easy to use and did not feel overly complicated." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7183236) AB Ann B. IT Expert > "There is no live support for free users and it is inflexible." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6544622) JC Jayson C. Inside Sales > "It make daily functions much easier than any other tools that I have used." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7032878) JL Jenna L. Owner > "I have not had the best customer service experience which is not an indicator of the product itself (that has been wonderful) but more so the..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6497571) VR Verified Reviewer Senior executive > "User-Friendly Interface, Comprehensive Feature Set, Strong Integration Capabilities, Excellent Customer Support" [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6546981) Brus B. Head of Marketing Business Development > "Another negative point is the customer service, when having a problem, they do not give a timely response, but instead have a guide to the..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___4508398) VR Verified Reviewer Marketing Operations Analyst > "Plenty of resources between customer service, knowledge base, user groups and consultants." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7124481) CS Courtney S. Teacher and Office manager > "Hard to finde certain information such as customer notes" [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___4804035) [View Reviews](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) DN Dmytro N. CEO > "Klaviyo deep data integration allows us to track exact customer behavior and trigger precise email campaigns based on purchase history,..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7151543) Dan J. Lead Strategist, Designer > "They've continued to add features to try and justify the costs, but it gets harder to keep up as a small business." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7115526) DN Dmytro N. CEO > "It gives us deep insights into customer behavior and allows us to build complex, high-converting automated flows that consistently..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7151543) AD Alexandre D. Secretary General > "Customer support is quick, however at the peak time it is sometimes slow which is frustrating for troubleshooting." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7175900) VR Verified Reviewer Digital CRM marketing senior specialist > "During my time at Playmaker and Reper International, I’ve utilized Klaviyo to bridge the gap between complex data and personalized..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7114621) VR Verified Reviewer Sr Manager, Digital Marketing > "Reporting is clunky and the UI buries things that should be front and center." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7128746) AD Alexandre D. Secretary General > "It is an excellent solution for an IT related business such as ours where security and organization matter, but may not be worth the..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7175900) VR Verified Reviewer Sr Manager, Digital Marketing > "The UX and support don't match what you're paying at scale." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7128746) Cody A. President > "You can make an infinite number of email flows, campaigns, text campaigns, form, etc." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7143026) Doga I. Director > "Some features are not available for every account/business." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7096566) Linda S. CEO Founder > "As an agency, the majority of our clients use Klaviyo, so I’ve had extensive hands-on experience with it across a wide range of..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7134527) VR Verified Reviewer Marketing > "The recent price increases have come unexpectedly where they now charge for x amount of profiles, this wasn't something we expected when..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6857226) LW Lee W. Owner > "Easy ability to see how much money generated for each email sent, good visibility of who opened emails and who was active on the site..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7077455) GD Grant D. Production and Product Line Manager formerly Marketing and Web Manager > "A bit pricy and tiers and auto upgrades take a while to get used to" [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6572455) Elena D. Marketing Manager > "It provides a lot of emails templates and a lot of drag sections to quick launch a Email marketing campaign and also you could design..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6686651) Joseph E. Ecommerce and IT Manager > "I don't like the pricing structure for a lot of it." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7038090) OC Owen C. MD > "its huge amount of integrations with a range of ecommerce platforms, specifically in our case the tight integration with Shopify,..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6497002) Cody A. President > "Their pricing is honestly insane." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7143026) Kennedy K. freelancer > "The thing I love is how powerful the tool is in terms of email marketing and how it can be easily integrated with big platforms such as..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6689292) KM Kortney M. Owner > "The cost was getting high especially for a small list. And the support was not always available straight away" [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6665441) RO Ricki O. Owner > "Klaviyo's best features include: 1) creating targeted campaigns and automating email workflows 2) detailed insights into email..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6551659) KC Katie C. Email Team LEad > "Cost and pricing structure are not my favorite." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6813794) VR Verified Reviewer Digital CRM marketing senior specialist > "Being Klaviyo certified, I’ve seen firsthand how their predictive analytics and behavioral "Flows" outperform basic newsletters." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7114621) MB Miriam B. Administrator > "It was pretty complicated to manage the email domain switch." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6752033) IS Ilayda S. Marketing Director > "It’s improved email open rates and resulted in more sales as we can send our fashion customers targetted promotions and keep them..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6783045) AS Allison S. Email Designer > "It could take a while for the support team to understand what I was asking for help with." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6564905) DANIEL V. Consultor > "I have several clients with whom I have implemented the tool and at least 40% of sales are thanks to the flows, registration pages and..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6483491) JF Jonah F. Manager of Product Development and Business Operations > "We experienced issues with contacts being overwritten when multiple sign-ups/subscriptions came through the same form." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6234071) SO Sophie O. Head of ecommerce > "More and more start-ups are launching complementary services to Klaviyo, such as Wax (Whatsapp solution) and Loyoly (loyalty program),..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6728534) Raphael F. Head of Ecommerce > "It's a bit abusive even though the service is great." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6860235) RO Ricki O. Owner > "Its powerful segmentation and automation tools allow me to create highly targeted and personalized email campaigns." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6551659) Bo K. Customer Service Ambassador > "Has lots of reporting and analytics features but customizing them are not so practical, high management might not see them appealing." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6019114) SG Sauve G. Sales Representative > "Also many pre bulit tempates that helps to make emails very quick." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7169381) VR Verified Reviewer Chief of Staff > "The interface can feel dense at first." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6823065) Sam Z. Director Of Marketing And DTC > "Klaviyo remains the easiest way for marketers to easily segment, personalize, and create behavior based automations." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7058703) Raphael F. Head of Ecommerce > "We didn't appreciate the drastic price increase last year in 2024." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6860235) JV Jeannie V. Operations Manager > "Klaviyo has got some major perks—think advanced segmentation, in-depth analytics, and automation that’s perfect for eCommerce." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6541060) TA Trevor A. Owner > "The lack of human response when you have an issue, while paying a premium price, makes us not want to recommend Klaviyo to any of our..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___5062600) KK Kevin K. Marketing Manager > "The flow builder is powerful, flexible, and ideal for organizations that rely on data-driven automation." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7045217) SR Steve R. Digital Producer > "Klaviyo list management is also poor, and like some other platforms (seems to be a trend), Klaviyo gears the system towards pushing you..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___3934652) SO Shane O. Operations > "While we only used it for around six months, we found it very handing and did get sales from Klaviyo" [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7185783) MV Mariana V. Social media lead > "It is a little more expensive than other similar tools." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6810154) Kennedy K. freelancer > "It has been the best which has helped me in my journey to e-commerce and selling online, thus bridging the gap between me and my..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6689292) LC Lataysha C. Owner > "My overall experience has been difficult to where I’ve used it and gave up on understanding it." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6768547) Samuel A. Digital marketing manager > "I enjoyed using Klaviyo especially for email marketing, it's easy integration with website to interact with signups makes a great option..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6652553) ZP Zenia P. Marketing Coordinator > "Also, it bills based on profiles, and takes ALL profiles from your Woocommerce account whether they're signed up for email or not. When..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___4873198) RG Rob G. CEO > "good email campaigns with automation, easy to setup flows, integration with ecommerce stores worked well." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7006781) KV Katya V. Developer > "We had to download a separate integration tool and were still unable to integrate the emails without the automatic double confirmation..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___4159014) VR Verified Reviewer CEO > "I've used it for multiple clients and it's a very powerful and reliable app. If you've got the budget - go for it. If you're on a tight..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6621821) SR Steve R. Digital Producer > "Basic requirements for flows are unnecessarily difficult to implement. When you contact Klaviyo support, staff gives information that..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___3934652) VR Verified Reviewer Marketing > "They host weekly webinars, which are usually worthwhile and useful for the team to attend to learn about email marketing best practices." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6857226) NA Ndifon A. Founder and CEO > "It's a significant drawback, especially for small businesses or those with limited budgets." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6008250) LE Lindsey E. Owner - Head Designer > "I love the ease of connecting Klaviyo to my Shopify store and other apps." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7090949) AW Adam W. eCommerce > "The import from mailchimp was a bit of a hassle, and the sync between Klaviyo and Shopify has some unexpected issues that crop up, but..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___4821411) Linda S. CEO Founder > "I’ve been using the platform for around 8–10 years, so I have a strong understanding of how it works and what it can do." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7134527) VR Verified Reviewer Eigenaar > "Klaviyo keeps deducting money from our creditcard" [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6133256) JM Javier M. Project Manager > "Flows are easy to create, user profiles are really complete with all the info on a specific contact (if you have an ecommerce..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6504218) SK Sabri K. does not refund money > "We canceled a plan by mistake, they do not take it back and do not give refunds" [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6359313) Bo K. Customer Service Ambassador > "Klaviyo could be the best when it comes to behaviour based automations especially building customer profiles and targets the correct..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6019114) IA Isaac A. Student > "The only bad thing I found about this tool was that as the number of subscribers increased, the cost of Klaviyo also increased..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___4907836) BJ Brittany J. Operations Manager > "I like that it has so many features that are one or two clicks to implement, like the follow up email feature." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6778473) John S. Social Media Consultant > "One potential downside of this platform is its pricing structure. While there is a free version of Klaviyo available, the more advanced..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___4607346) AW Angela W. Graphic Designer > "We’ve seen better engagement, stronger results, and feel much more confident in our marketing since using Klaviyo." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7075018) MC Maria C. Sales Executive > "It's frustrating when Klaviyo slows down and we have to start over from scratch after making edits, especially if the Email we're..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___4679341) SB Sam B. E-Commerce Manager > "It integrates with Shopify remarkably well, and creating workflows via Shopify is very easy." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6746071) RR Ricardo R. Marketing > "Can get expensive, especially if using old email lists." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6292703) Doga I. Director > "Best email marketing platform for D2C ecommerce businesses." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7096566) JP Juliette P. CEO > "Klaviyo is a little expensive compared to sendinblue that we used before." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6007467) JW Joe W. Marketing Lead > "Email templates, data analysis, contact management are all great" [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6590782) GN Gerald N. Marketing > "It's starting to get super expensive as our list grows." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6249682) Kennedy K. freelancer > "also, it is highly customizable that also connects perfectly with the vendors and customers." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6689292) VR Verified Reviewer Owner > "I didn't know anything about email marketing before using Klaviyo." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6043278) Pedro A. Marketing & Growth Ops > "Despite me not being from Ecommerce, I can see this tool to be the best one to use on that usecase;- All in one solution for all of your..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___5084255) KN Kyle N. Owner > "It is a lot of work and their support is very limited." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6296706) VR Verified Reviewer CEO > "My favorite is the automation builder, I think it's the most advanced and customizable out there." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6621821) Ben U. CTO > "a bit expensive if you dont know what your doing." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6060970) Jade M. Digital Marketing Specialist > "Targeting customers becomes really easy with the options available." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7003629) SL Simon L. Manager > "Pricing seems a little high compared to others" [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6281452) SW Simona W. Head of marketing > "For the structure our emails, Klaviyo has been an effective tool." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6862781) Mariia S. Cosmetic Selling Manager > "Not being able simply to transfer the email list of customers from our customer service database" [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___4777891) BM Brian M. Data Analyst and IT > "I have been the administrator which creates the list in Klavyo and so far everything has been smooth." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6830020) VR Verified Reviewer Chief of Staff > "The interface can feel dense at first." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6823065) JM Javier M. Project Manager > "The interface is one of the cleanest we've worked with, and it actually works!" [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6504218) KS Kanneeswari S. Owner > "A little bit of the Email tools are not easy to use and not a lot of HTML tools are available to design." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___4459471) CX Caitlin X. Retention Manager > "Easy to use, intuitive platform." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7055645) SR Steve R. Digital Producer > "Generally also poor UI for the visual builder." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___3934652) AK Anthony K. Head of E-commerce > "Intuitive and easy to use." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6737511) JK John K. K > "The interface is clunky and difficult to use, and it does not provide users' needed features." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___3612260) SB Sam B. E-Commerce Manager > "It integrates with Shopify remarkably well, and creating workflows via Shopify is very easy." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6746071) KV Katya V. Developer > "Integrations and deliverability were where Klaviyo fell short." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___4159014) MK Madhura K. Marketing Strategist > "It’s a very good integration and this AI was able to capture the essence of our branding very well in a couple tryouts." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6367231) LC Lataysha C. Owner > "My overall experience has been difficult to where I’ve used it and gave up on understanding it." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6768547) VR Verified Reviewer Marketing Operations Specialist > "Integrations work great, event if it takes a couple of minutes to trigger the actions." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6223377) Toluwanimi O. Growth marketer > "It was difficult to understand at first." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___2756529) EA Enis A. Founder > "It integrates well with Shopify enabling you to observe customer data." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___4072429) AD Alexandre D. Secretary General > "Customer support is quick, however at the peak time it is sometimes slow which is frustrating for troubleshooting." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7175900) Cristian F. Manager > "It's software that is very easy to use once you get the hang of it." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___4722915) VR Verified Reviewer Sr Manager, Digital Marketing > "The UX and support don't match what you're paying at scale." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7128746) VR Verified Reviewer Growth Consultant > "Klaviyo is extremely easy to use." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___3595871) AS Allison S. Email Designer > "It could take a while for the support team to understand what I was asking for help with." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6564905) DN Dmytro N. CEO > "It gives us deep insights into customer behavior and allows us to build complex, high-converting automated flows that consistently..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7151543) Raphael F. Head of Ecommerce > "It's a bit abusive even though the service is great." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6860235) [View Reviews](https://www.capterra.com/p/156699/Klaviyo/reviews/) ## User interface 4.51 (6,253) 4.63 (537) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Do these products fit your needs? Prioritize real-user-identified key features according to your needs to find your best fit. \--% Fit vs \--% Fit A/B Testing 207 Important Activity Dashboard 150 Important AI Copilot 120 Important HubSpot Marketing Hub 25/50 - A/B Testing - Activity Dashboard - AI Copilot - AI Text Generation - AI Text Summarization - API - Automated Email Responses - Autonomous Task Execution - Autoresponders - Basic Reporting - Breadth of Partner Applications - Building and Personalizing Emails - Campaign Analytics - Campaign Scheduling - CAN-SPAM Compliance - Click Tracking - Contact Management - CRM Integration - Cross-system Integration - Customer Journey Mapping - Customer Segmentation - Customer Surveys - Customizable Branding - Customizable CTAs - Customizable Fields - Data Import & Export Tools - Drip Campaigns - Dynamic Content - E-commerce Integration - Email and Mobile Preview - Email Campaign Management - Email Sequences - Email Tracking - Engagement Tracking - Event Triggered Actions - GDPR Compliance - Generative AI - High-Volume Sending - HTML Editor - Image Library - Landing Pages/Web Forms - Lead Capture - List Management - Manage Email Deliverability - Manage Email Lists - Mobile Optimization - Multi-Channel Marketing - Multi-Language - Multi-step Planning - Multi-user Account [See all features](https://www.capterra.com/p/171840/HubSpot-Marketing/#features) Klaviyo Top features 33/50 - A/B Testing - Activity Dashboard - AI Copilot - AI Text Generation - AI Text Summarization - API - Automated Email Responses - Autonomous Task Execution - Autoresponders - Basic Reporting - Breadth of Partner Applications - Building and Personalizing Emails - Campaign Analytics - Campaign Scheduling - CAN-SPAM Compliance - Click Tracking - Contact Management - CRM Integration - Cross-system Integration - Customer Journey Mapping - Customer Segmentation - Customer Surveys - Customizable Branding - Customizable CTAs - Customizable Fields - Data Import & Export Tools - Drip Campaigns - Dynamic Content - E-commerce Integration - Email and Mobile Preview - Email Campaign Management - Email Sequences - Email Tracking - Engagement Tracking - Event Triggered Actions - GDPR Compliance - Generative AI - High-Volume Sending - HTML Editor - Image Library - Landing Pages/Web Forms - Lead Capture - List Management - Manage Email Deliverability - Manage Email Lists - Mobile Optimization - Multi-Channel Marketing - Multi-Language - Multi-step Planning - Multi-user Account [See all features](https://www.capterra.com/p/156699/Klaviyo/#features) ### Recognition HubSpot Marketing Hub is recognized as a top-rated tool in 4 Capterra Shortlist reports Klaviyo is recognized as a top-rated tool in 1 Capterra Shortlist reports ### Deployment & support HubSpot Marketing Hub Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Klaviyo Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details HubSpot Marketing Hub - By HubSpot - Located in United States - Founded in 2012 Klaviyo - By Klaviyo - Located in United States - Founded in 2012 ## Popular Comparisons [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,253)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) vs [Brevo Marketing Platform](https://www.capterra.com/p/132996/brevo/)[4.62 (3,514)](https://www.capterra.com/p/132996/brevo/reviews/) $15/month Price $9/month 4.4 Features 4.5 4.3 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/132996-171840/brevo-vs-HubSpot-Marketing) [Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[4.63 (537)](https://www.capterra.com/p/156699/Klaviyo/reviews/) vs [Brevo Marketing Platform](https://www.capterra.com/p/132996/brevo/)[4.62 (3,514)](https://www.capterra.com/p/132996/brevo/reviews/) $20/month Price $9/month 4.6 Features 4.5 4.5 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/132996-156699/brevo-vs-Klaviyo) [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,253)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) vs [MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,322)](https://www.capterra.com/p/136603/MailerLite/reviews/) $15/month Price $12/month 4.4 Features 4.5 4.3 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/136603-171840/MailerLite-vs-HubSpot-Marketing) [Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[4.63 (537)](https://www.capterra.com/p/156699/Klaviyo/reviews/) vs [Gmail](https://www.capterra.com/p/202338/Gmail/)[4.82 (13,536)](https://www.capterra.com/p/202338/Gmail/reviews/) $20/month Price $0 4.6 Features 4.7 4.5 Ease of Use 4.8 [View full comparison](https://www.capterra.com/compare/156699-202338/Klaviyo-vs-Gmail) [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,253)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) vs [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,568)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) $15/month Price $15/month 4.4 Features 4.5 4.3 Ease of Use 4.2 [View full comparison](https://www.capterra.com/compare/79367-171840/ActiveCampaign-vs-HubSpot-Marketing) [Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[4.63 (537)](https://www.capterra.com/p/156699/Klaviyo/reviews/) vs [MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,322)](https://www.capterra.com/p/136603/MailerLite/reviews/) $20/month Price $12/month 4.6 Features 4.5 4.5 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/136603-156699/MailerLite-vs-Klaviyo) [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,253)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) vs [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.35 (2,945)](https://www.capterra.com/p/31898/Constant-Contact/reviews/) $15/month Price $12/month 4.4 Features 4.2 4.3 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/31898-171840/Constant-Contact-vs-HubSpot-Marketing) [Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[4.63 (537)](https://www.capterra.com/p/156699/Klaviyo/reviews/) vs [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,568)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) $20/month Price $15/month 4.6 Features 4.5 4.5 Ease of Use 4.2 [View full comparison](https://www.capterra.com/compare/79367-156699/ActiveCampaign-vs-Klaviyo) [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,253)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) vs [EmailOctopus](https://www.capterra.com/p/147415/EmailOctopus/)[4.79 (655)](https://www.capterra.com/p/147415/EmailOctopus/reviews/) $15/month Price $9/month 4.4 Features 4.5 4.3 Ease of Use 4.7 [View full comparison](https://www.capterra.com/compare/147415-171840/EmailOctopus-vs-HubSpot-Marketing) [Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[4.63 (537)](https://www.capterra.com/p/156699/Klaviyo/reviews/) vs [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.35 (2,945)](https://www.capterra.com/p/31898/Constant-Contact/reviews/) $20/month Price $12/month 4.6 Features 4.2 4.5 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/31898-156699/Constant-Contact-vs-Klaviyo) [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,253)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) vs [Systeme.io](https://www.capterra.com/p/198994/Systeme/)[4.82 (2,129)](https://www.capterra.com/p/198994/Systeme/reviews/) $15/month Price $17/month 4.4 Features 4.7 4.3 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/171840-198994/HubSpot-Marketing-vs-Systeme) [Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[4.63 (537)](https://www.capterra.com/p/156699/Klaviyo/reviews/) vs [Omnisend](https://www.capterra.com/p/153508/Omnisend/)[4.73 (836)](https://www.capterra.com/p/153508/Omnisend/reviews/) $20/month Price $16/month 4.6 Features 4.5 4.5 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/153508-156699/Omnisend-vs-Klaviyo)