# Compare Klaviyo vs Kit 2026 | Capterra > Unsure of what to choose? Check Capterra to compare Klaviyo and Kit based on pricing, features, product details, and verified reviews. Source: https://www.capterra.com/compare/156699-175000/Klaviyo-vs-ConvertKit --- # Klaviyo vs Kit Features and Cost Comparison Last updated May 12th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: KlaviyoKit2/4 selected [Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[4.6 (527)](https://www.capterra.com/p/156699/Klaviyo/reviews/) [Kit](https://www.capterra.com/p/175000/ConvertKit/)[4.6 (241)](https://www.capterra.com/p/175000/ConvertKit/reviews/) [## Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[4.6 (527)](https://www.capterra.com/p/156699/Klaviyo/reviews/) Starting Price $20.00/month Value-for-Money 4.3 Functionality 4.6 Ease of Use 4.5 Customer Service 4.3 Reviews Sentiment Based on [527 reviews](#user-reviews) Positive 501 Neutral 20 Negative 6 [## Kit](https://www.capterra.com/p/175000/ConvertKit/)[4.6 (241)](https://www.capterra.com/p/175000/ConvertKit/reviews/) Starting Price $33.00/month Value-for-Money 4.3 Functionality 4.5 Ease of Use 4.4 Customer Service 4.5 Reviews Sentiment Based on [241 reviews](#user-reviews) Positive 225 Neutral 13 Negative 3 ## Not a match? 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What’s your intended use case? ## Summary * * * Key features rated by users Features selected based on 14,179 reviews from email marketing software users. about the Fit Score methodology. Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology 72%Fit Not enough reviews Feature ratings Email Campaign Management 4.7 Campaign Scheduling 4.8 Newsletter Management 4.5 Email Tracking \-- Customizable Branding 4.4 61%Fit Missing features Not enough reviews Feature ratings Email Campaign Management 4.7 Campaign Scheduling NA Newsletter Management \-- Email Tracking 4.5 Customizable Branding 3.7 User satisfaction User satisfaction 4.6 User reviews[527](https://www.capterra.com/p/156699/Klaviyo/reviews/) Ease of use 4.5 Functionality 4.6 Value for money 4.3 Customer support 4.3 User satisfaction 4.6 User reviews[241](https://www.capterra.com/p/175000/ConvertKit/reviews/) Ease of use 4.4 Functionality 4.5 Value for money 4.3 Customer support 4.5 Price starts from Price starts from $20Usage Based, Per Month - Free version - Free trial Price starts from $33Flat Rate, Per Month - Free version - Free trial Best for Best for Klaviyo serves B2C businesses of all sizes with 400+ native integrations, including Shopify, WooCommerce, Magento, Salesforce Commerce Cloud, Square Online, Mindbody, and more. Best for Creators, entrepreneurs, and small businesses looking to grow their audience, build relationships, and generate revenue through email marketing, automation, and digital products. ## User reviews Pros & cons LW Lee W. Owner > "Easy ability to see how much money generated for each email sent, good visibility of who opened emails and who was active on the site and how long..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7077455) Dan J. Lead Strategist, Designer > "They've continued to add features to try and justify the costs, but it gets harder to keep up as a small business." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7115526) VR Verified Reviewer Digital and Marketing senior specialist > "During my time at Playmaker and Reper International, I’ve utilized Klaviyo to bridge the gap between complex data and personalized customer..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7114621) VR Verified Reviewer Sr Manager, Digital Marketing > "Reporting is clunky and the UI buries things that should be front and center." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7128746) Cody A. President > "You can make an infinite number of email flows, campaigns, text campaigns, form, etc." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7143026) Doga I. Director > "Some features are not available for every account/business." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7096566) Linda S. CEO Founder > "As an agency, the majority of our clients use Klaviyo, so I’ve had extensive hands-on experience with it across a wide range of ecommerce brands..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7134527) VR Verified Reviewer Marketing > "The recent price increases have come unexpectedly where they now charge for x amount of profiles, this wasn't something we expected when we renewed..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6857226) Elena D. Marketing Manager > "It provides a lot of emails templates and a lot of drag sections to quick launch a Email marketing campaign and also you could design workflows to..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6686651) VR Verified Reviewer Sr Manager, Digital Marketing > "The UX and support don't match what you're paying at scale." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7128746) Sam Z. Director Of Marketing And DTC > "Klaviyo remains the easiest way for marketers to easily segment, personalize, and create behavior based automations." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7058703) KC Katie C. Email Team LEad > "Cost and pricing structure are not my favorite." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6813794) OC Owen C. MD > "its huge amount of integrations with a range of ecommerce platforms, specifically in our case the tight integration with Shopify, helping us to..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6497002) ZP Zenia P. Marketing Coordinator > "Also, it bills based on profiles, and takes ALL profiles from your Woocommerce account whether they're signed up for email or not. When I made..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___4873198) Kennedy K. freelancer > "The thing I love is how powerful the tool is in terms of email marketing and how it can be easily integrated with big platforms such as Shopify and..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6689292) GD Grant D. Production and Product Line Manager formerly Marketing and Web Manager > "A bit pricy and tiers and auto upgrades take a while to get used to" [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6572455) RO Ricki O. Founder > "Klaviyo's best features include: 1) creating targeted campaigns and automating email workflows 2) detailed insights into email performance to be..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6551659) Raphael F. Head of Ecommerce > "It's a bit abusive even though the service is great." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6860235) VR Verified Reviewer Digital and Marketing senior specialist > "Being Klaviyo certified, I’ve seen firsthand how their predictive analytics and behavioral "Flows" outperform basic newsletters." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7114621) VR Verified Reviewer Chief of Staff > "The interface can feel dense at first." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6823065) IS Ilayda S. Marketing Director > "It’s improved email open rates and resulted in more sales as we can send our fashion customers targetted promotions and keep them engaged with new..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6783045) Joseph E. Ecommerce and IT Manager > "I don't like the pricing structure for a lot of it." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7038090) KK Kevin K. Marketing Manager > "The flow builder is powerful, flexible, and ideal for organizations that rely on data-driven automation." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7045217) AW Adam W. eCommerce > "The import from mailchimp was a bit of a hassle, and the sync between Klaviyo and Shopify has some unexpected issues that crop up, but that's..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___4821411) DANIEL V. Consultor > "I have several clients with whom I have implemented the tool and at least 40% of sales are thanks to the flows, registration pages and campaigns..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6483491) Raphael F. Head of Ecommerce > "We didn't appreciate the drastic price increase last year in 2024." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6860235) SO Sophie O. Head of ecommerce > "More and more start-ups are launching complementary services to Klaviyo, such as Wax (Whatsapp solution) and Loyoly (loyalty program), so we've..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6728534) MV Mariana V. Social media lead > "It is a little more expensive than other similar tools." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6810154) RO Ricki O. Founder > "Its powerful segmentation and automation tools allow me to create highly targeted and personalized email campaigns." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6551659) Cody A. President > "Their pricing is honestly insane." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7143026) VR Verified Reviewer Marketing > "They host weekly webinars, which are usually worthwhile and useful for the team to attend to learn about email marketing best practices." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6857226) SK Sabri K. does not refund money > "We canceled a plan by mistake, they do not take it back and do not give refunds" [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6359313) LE Lindsey E. Owner - Head Designer > "I love the ease of connecting Klaviyo to my Shopify store and other apps." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7090949) KM Kortney M. Owner > "The cost was getting high especially for a small list. And the support was not always available straight away" [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6665441) AW Angela W. Graphic Designer > "We’ve seen better engagement, stronger results, and feel much more confident in our marketing since using Klaviyo." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7075018) IA Isaac A. Student > "The only bad thing I found about this tool was that as the number of subscribers increased, the cost of Klaviyo also increased considerably, which..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___4907836) JV Jeannie V. Operations Manager > "Klaviyo has got some major perks—think advanced segmentation, in-depth analytics, and automation that’s perfect for eCommerce." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6541060) MB Miriam B. Administrator > "It was pretty complicated to manage the email domain switch." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6752033) Kennedy K. freelancer > "It has been the best which has helped me in my journey to e-commerce and selling online, thus bridging the gap between me and my customers." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6689292) AS Allison S. Email Designer > "It could take a while for the support team to understand what I was asking for help with." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6564905) Samuel A. Digital marketing manager > "I enjoyed using Klaviyo especially for email marketing, it's easy integration with website to interact with signups makes a great option for me" [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6652553) JF Jonah F. Manager of Product Development and Business Operations > "We experienced issues with contacts being overwritten when multiple sign-ups/subscriptions came through the same form." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6234071) Doga I. Director > "Best email marketing platform for D2C ecommerce businesses." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7096566) Bo K. Customer Service Ambassador > "Has lots of reporting and analytics features but customizing them are not so practical, high management might not see them appealing." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6019114) RG Rob G. CEO > "good email campaigns with automation, easy to setup flows, integration with ecommerce stores worked well." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7006781) TA Trevor A. Owner > "The lack of human response when you have an issue, while paying a premium price, makes us not want to recommend Klaviyo to any of our clients." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___5062600) JN Joshua N. Application Specialist > "Especially during the tough times of retail trade we have found it very successful in assisting with our conversion and driving traffic into our..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6366295) SR Steve R. Digital Producer > "Klaviyo list management is also poor, and like some other platforms (seems to be a trend), Klaviyo gears the system towards pushing you to pay for..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___3934652) VR Verified Reviewer CEO > "I've used it for multiple clients and it's a very powerful and reliable app. If you've got the budget - go for it. If you're on a tight budget -..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6621821) LC Lataysha C. Owner > "My overall experience has been difficult to where I’ve used it and gave up on understanding it." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6768547) MK Madhura K. Marketing Strategist > "It’s a very good integration and this AI was able to capture the essence of our branding very well in a couple tryouts." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6367231) KV Katya V. Developer > "We had to download a separate integration tool and were still unable to integrate the emails without the automatic double confirmation email (even..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___4159014) SW Simona W. Head of marketing > "For the structure our emails, Klaviyo has been an effective tool." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6862781) SR Steve R. Digital Producer > "Basic requirements for flows are unnecessarily difficult to implement. When you contact Klaviyo support, staff gives information that contradicts..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___3934652) Linda S. CEO Founder > "I’ve been using the platform for around 8–10 years, so I have a strong understanding of how it works and what it can do." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7134527) NA Ndifon A. Founder and CEO > "It's a significant drawback, especially for small businesses or those with limited budgets." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6008250) JM Javier M. Project Manager > "Flows are easy to create, user profiles are really complete with all the info on a specific contact (if you have an ecommerce integration active)" [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6504218) VR Verified Reviewer Eigenaar > "Klaviyo keeps deducting money from our creditcard" [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6133256) IA Isaac A. Student > "In addition, thanks to its advanced segmentation system, I was able to reach my target audience precisely, obtaining a higher opening and..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___4907836) John S. Social Media Consultant > "One potential downside of this platform is its pricing structure. While there is a free version of Klaviyo available, the more advanced features..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___4607346) CL Carissa L. Marketing and Sales Manager > "I really like the ease of use with Klaviyo and how they are constantly updating and releasing new features like Ai components" [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6825703) MC Maria C. Sales Executive > "It's frustrating when Klaviyo slows down and we have to start over from scratch after making edits, especially if the Email we're creating has a..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___4679341) Bo K. Customer Service Ambassador > "Klaviyo could be the best when it comes to behaviour based automations especially building customer profiles and targets the correct customers when..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6019114) Md R. Graphics Designe > "I don't like Klaviyo campaign system it's take some times" [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___4821612) BJ Brittany J. Operations Manager > "I like that it has so many features that are one or two clicks to implement, like the follow up email feature." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6778473) RR Ricardo R. Marketing > "Can get expensive, especially if using old email lists." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6292703) Bill L. Vice President of Sales and Operations > "We like how the data graphs." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7089137) JP Juliette P. CEO > "Klaviyo is a little expensive compared to sendinblue that we used before." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6007467) SL Suzanne L. Head of CRM > "Great functionality for building automations" [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6839745) MO Maria O. Growth Hacking Analyst > "It has some essential features in a small letter size which is complicated and complex to read; sometimes it isn't as intuitive as you would like..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___3685319) SB Sam B. E-Commerce Manager > "It integrates with Shopify remarkably well, and creating workflows via Shopify is very easy." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6746071) GN Gerald N. Marketing > "It's starting to get super expensive as our list grows." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6249682) IL Isaac L. Director of Sales and Business Development > "Their company continually develops new products that help merchants achieve greater success." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6859213) TB Tanya B. CRM Manager > "You cannot add users to a list based on their engagement actions in a workflow." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___3547680) MK Madhura K. Marketing Strategist > "I love how Klaviyo not only focuses on triggered flows and campaigns but sms too." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6367231) VR Verified Reviewer Owner > "I didn't know anything about email marketing before using Klaviyo." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6043278) SL Suzanne L. Head of CRM > "Frequent platform updates bringing new and improved capabilities" [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6839745) KN Kyle N. Owner > "It is a lot of work and their support is very limited." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6296706) NM Natasha M. Controller > "Syncs to Shopify and has good reporting." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6824030) Ben U. CTO > "a bit expensive if you dont know what your doing." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6060970) [View Reviews](https://www.capterra.com/p/156699/Klaviyo/reviews/) Faydra D. F. Most-Things-Web Consultant > "Kit makes it SO super simple to create email content and send out email broadcasts that there are hardly any customization options." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___7141304) Faydra D. F. Most-Things-Web Consultant > "The lack of a quick WYSIWYG-to-code toggle is frustrating if you are comfortable writing HTML/CSS directly, and the limited CTA/form/email..." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___7141304) Javier M. Oracle DBA - Teacher - Content Creator > "I have Kit integrated with WP, LearnWorlds (previously with Patreon and Teachable) and I could tag all subscribers to drive campaigns to..." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6789885) Tracie B. Executive Director > "The templates provided for paid subscribers are very basic, must be edited on a desk top, and the price increases significantly with..." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___7098145) JY Julianna Y. CEO and Coach > "Their segmentation, automation and variety of landing pages could be overwhelming (or distracting), but doesn't really need to be. Since..." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6298657) Faydra D. F. Most-Things-Web Consultant > "That creates a real problem for bootstrapping solopreneurs. If you have invested many hours into learning all the INs and OUTs of Kit..." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___7141304) RO Ricki O. Founder > "The intuitive interface and powerful automation features have helped me streamline their email marketing and find a way to build a loyal..." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6540870) VR Verified Reviewer Government Relations Coordinator > "Occasionally, the user interface was clunky and led to avoidable mistakes, but most of this was more user error than an actual problem..." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___7125918) SB Sabre B. Systems Strategist > "I loved using it to start my email marketing journey." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___7120397) Faydra D. F. Most-Things-Web Consultant > "At that point, switching platforms may feel disruptive, but staying may suddenly become expensive." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___7141304) AM Andreea M. Founder > "I really love all the features available and how easy it is to create forms, send out newsletter, resend to unopens, collect email..." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6561529) CW Cassidy W. Health Coach > "Despite the wealth of instruction, I'm still finding myself hung up and confused at times about how to navigate setting up a landing page..." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6776485) VR Verified Reviewer Owner > "ConvertKit has many tools that were helpful in developing marketing instruments for my brand." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6464106) Judith S. Email Marketing Specialist > "There is less flexibility when researching advanced customization options.- It also lacks advanced features like AB testing and advanced..." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___5088825) SB Sabre B. Systems Strategist > "I also liked the creator profile and the link in bio." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___7120397) AC Allison C. Founder > "Felt pretty limited in workflows, low customer support, not the best UI." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6698883) Javier M. Oracle DBA - Teacher - Content Creator > "I like the automations and sequences, and the segmentation and tagging features." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6789885) Zachary W. Enterprise Account Manager > "Did not like their segmentation and popup capabilities, both seem pretty limiting for an ESP." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6685394) SB Sabre B. Systems Strategist > "It was easy to use and there was a lot of a resources and support l" [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___7120397) ED Emily D. Small Business Owner - Sole Proprietor > "They even allowed me to downgrade after I tried the paid version for a few months. " [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6565301) VR Verified Reviewer Government Relations Coordinator > "Kit is very easy to personalize to our organization's style." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___7125918) SG Shannon G. Master Coach > "It pretty expensive for new startups trying to get a foot in the door." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6683477) MN Morgan N. Operations Manager > "Our \[sensitive content hidden\] has utilized ConvertKit for email campaign management for years and the features just continue to get..." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6489553) RO Ricki O. Founder > "It can get pricey." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6540870) AL Andrea L. Marketing Manager > "I easily uploaded my list and created a template faster than I've ever done with others." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6793083) Ngala Emmanuel S. Web Designer > "I think the landing page builder still lacks some advanced features." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___5013387) CD Caleb D. Lifecycle Marketing Manager > "I also love that their customer support team is active and will reply with solutions quickly." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___7042534) Tchameni C. Creative Motion Graphic Designer And WordPress Web Designer > "there are quite a few number of advanced options that I find to be missing.-" [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___5079302) VR Verified Reviewer Owner/CEO > "It is also easy to create new broadcasts (emails), and ConvertKit recently added the ability to have saved brand colors, so changing the..." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___5006362) SR Sanket R. Customer service > "I'm not new to email marketing, but I tried ConvertKit and didn't stick with them." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___4945574) VI Vanessa I. Registered Dietitian > "It's very easy to use, most things I can do intuitively, and if not, then there are easy-to-follow videos to walk me through." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6815957) SM Stephanie M. Owner > "For landing page design, there's a lot of customization that's missing, but I don't use it for that primarily." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___3560799) MN Morgan N. Operations Manager > "It has played a vital role in lead generation and the continued success of our company." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6489553) LC LaMeshia C. Founder > "I can't change or insert fields." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6107962) JC Jacqueline C. Brand Designer > "This platform is great for growing your audience regardless of where you're starting in the process." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6656191) JM Juliana M. Chief Operations Manager > "I still think the price is a little high if you compare to other softwares, specially if the dollar is not your main currency." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___3580276) RM Rachel M. Digital Campaign Executive > "ConvertKit is a good tool for email marketing, but it's expensive." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6578404) Favour N. CEO > "It has an easy to use interface but I don't like how some features are not so visible which could make it unknown to people that the..." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___4381639) MH Monica H. Executive Director > "There is a bit of a learning curve when you first start, but CK is a powerful email marketing tool with loads of customizations and..." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___4894784) Laura D. Owner > "I had a little trouble figuring out how to customize the text at bottom of my emails, the update subscriber info and unsubscribe." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___3448177) AM Andreea M. Founder > "It has many of the features I need in a newsletter provider." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6561529) NS Nicola S. CEO > "As the company grew the price became higher without significant improvement in the product" [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___4601087) AL Andrea L. Marketing Manager > "Kit has the most robust free plan I've seen in the email marketing space, and their platform was extremely easy to use." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6793083) AS Aimee S. Director > "Right now I haven’t found anything that’s been difficult to use or any features that I wish were included." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___3799111) CW Cassidy W. Health Coach > "I was looking for something simple and easy to navigate, while still presenting a polished look with functionality." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6776485) SM Stephanie M. Owner > "I can't think of anything I don't love about ConvertKit for email." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___3560799) Judith S. Email Marketing Specialist > "I like Convertkit because its templates are easily customizable compared to some other landing page builders that I've tried." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___5088825) Dustin S. CEO > "What I don't like the most about ConvertKit is the pricing." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___3820788) VR Verified Reviewer Social media manager > "It was one of the best newsletter software I used and helped me gain an audience" [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6686220) MV Manideep V. Podcaster > "Even though it's a good product it has its flaws." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___4600263) JL Jennifer L. Owner > "There are a lot of integrations with course platforms and other software that work with convertkit. " [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___5001097) AS Angela S. Blogger/Owner > "No big dislikes for Convertkit so far because I don't need the full range of features yet for where I am in my business" [See full review](https://www.capterra.com/p/175000/ConvertKit/#GetApp___3160442) SR Sanket R. Customer service > "I changed stages because I needed to create an evergreen 30-day email series that anyone could access at any time." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___4945574) GL Gina L. Founder > "ConvertKit allows you to tag people who purchase products through their various integrations but it's a bit lacking in terms of data on..." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___2486464) OZ Olga Z. Founding CEO & Principal Business Growth and Marketing Coachsultant > "Finally, ConvertKit has all the features we need for our email marketing efforts to be a success: great segmentation, automations, and..." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___3733596) VR Verified Reviewer Business Coach > "The positive is that they give you a lot of options as to what you can do in email marketing and then the negative is that they give you..." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___2429502) VR Verified Reviewer Owner > "I enjoyed using the free version of the platform." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6464106) LS Leigh S. Company Director > "I've now raised these exact same questions again to convertkit to seek help, hopefully I won't get an automated response and have to wait..." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___2283169) RM Rachel M. Digital Campaign Executive > "ConvertKit is easy to use and has a lot of features." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6578404) AF Amy F. Owner > "I've noticed that certain things that should just work need special attention... like moving to the next part of an automation sequence..." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___2667721) Arthur C. Director > "Convert Kit prioritizes user experience, especially evident in its automation features." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6048788) AF Amy F. Owner > "There's literally no way to troubleshoot this stuff on your own the information is just not available so you'd have to go through every..." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___2667721) CW Chandler W. Freelancer > "The customer support is always outstanding, with quick replies and they always can solve an issue for me, and if they can't they get back..." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___4854735) VR Verified Reviewer President > "I was never alerted that a .org was not an acceptable email to mail out from and my entire campaign that was to be sent out over a 10day..." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___2206067) VR Verified Reviewer Writer > "Overall easy to use, though I'd like more onboarding and I think the price is too high." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6326968) VR Verified Reviewer Email. Marketer > "It is quite expensive for a newbie who is trying to expand the market." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___3056388) LC LaMeshia C. Founder > "When I first used Convertkit to create a simple landing page it was fantastic." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6107962) MM Marie M. Founder > "I'm not sure what I'm missing, but I do wish I could have better data from CK on best days and time of day my emails are being received." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___2416704) BM Becky M. Coach > "Using ConvertKit has helped me grow my business by maintaining a regular email list and keeping in frequent contact with my audience." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___3814645) AF Amy F. Owner > "They are not happy. When people get stuck in sequences they go "cold"... then I end up sending a reengagement sequence before removing..." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___2667721) LH Louise H. Business Owner > "I really like the function that you can tag leads and send them into different funnels and send them personalized emails." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___3603293) Jared D. Manufacturing Engineering and Facilities Manager > "Convert kit doesn't have as many design tools as some of the other email services." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___2701889) MS Mikaela S. Assistant Manager > "Very helpful and easy to use." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6793278) VR Verified Reviewer Business Coach > "I feel like ConvertKit isn't beginner friendly because when you first sign onto there the interface is too overwhelming." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___2429502) ED Emily D. Small Business Owner - Sole Proprietor > "The customer service is fantastic. " [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6565301) Emil E. Growth Marketer > "So make sure you don't upload any purchased list or something, immediately the team will block your account." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___2838382) MS Mikaela S. Assistant Manager > "It’s very helpful and offers many good and helpful tools!" [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6793278) AF Amy F. Owner > "I also don't like that there's very little you can do to customize emails." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___2667721) MH Monica H. Executive Director > "I also love the email templates that make my weekly emails easy to complete. " [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___4894784) JB Jeremy B. Web Owner > "They make it extremely difficult to get anything out of it, with all their technical jargon and crap." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___2207464) [View Reviews](https://www.capterra.com/p/175000/ConvertKit/reviews/) ## User interface [Klaviyo](https://www.capterra.com/p/156699/Klaviyo/) 4.64 (527) [Kit](https://www.capterra.com/p/175000/ConvertKit/) 4.63 (241) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Do these products fit your needs? Prioritize real-user-identified key features according to your needs to find your best fit. \--% Fit vs \--% Fit A/B Testing 207 Important Activity Dashboard 150 Important AI Copilot 120 Important Klaviyo Top features 45/45 - A/B Testing - Activity Dashboard - AI Copilot - API - Autoresponders - Campaign Analytics - Campaign Scheduling - CAN-SPAM Compliance - Click Tracking - Contact Management - Customer Journey Mapping - Customer Segmentation - Customer Surveys - Customizable Branding - Customizable CTAs - Customizable Fields - Drip Campaigns - Dynamic Content - Email Campaign Management - Email Sequences - Email Tracking - Engagement Tracking - Event Triggered Actions - GDPR Compliance - Generative AI - HTML Editor - Image Library - Landing Pages/Web Forms - Lead Capture - List Management - Mobile Optimization - Multi-Channel Marketing - Multi-Language - Newsletter Management - Personalization - Preview Functionality - Process/Workflow Automation - Product Recommendations - Real-Time Analytics - Reporting/Analytics - ROI Tracking - Subscriber Management - Template Management - Third-Party Integrations - WYSIWYG Editor [See all features](https://www.capterra.com/p/156699/Klaviyo/#features) Kit 34/45 - A/B Testing - Activity Dashboard - AI Copilot - API - Autoresponders - Campaign Analytics - Campaign Scheduling - CAN-SPAM Compliance - Click Tracking - Contact Management - Customer Journey Mapping - Customer Segmentation - Customer Surveys - Customizable Branding - Customizable CTAs - Customizable Fields - Drip Campaigns - Dynamic Content - Email Campaign Management - Email Sequences - Email Tracking - Engagement Tracking - Event Triggered Actions - GDPR Compliance - Generative AI - HTML Editor - Image Library - Landing Pages/Web Forms - Lead Capture - List Management - Mobile Optimization - Multi-Channel Marketing - Multi-Language - Newsletter Management - Personalization - Preview Functionality - Process/Workflow Automation - Product Recommendations - Real-Time Analytics - Reporting/Analytics - ROI Tracking - Subscriber Management - Template Management - Third-Party Integrations - WYSIWYG Editor [See all features](https://www.capterra.com/p/175000/ConvertKit/#features) ### Recognition Klaviyo is recognized as a top-rated tool in 5 Capterra Shortlist reports Kit is recognized as a top-rated tool in 3 Capterra Shortlist reports ### Deployment & support Klaviyo Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Kit Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details Klaviyo - By Klaviyo - Located in United States - Founded in 2012 Kit - By ConvertKit - Located in United States - Founded in 2013 ## Popular Comparisons [Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[4.64 (527)](https://www.capterra.com/p/156699/Klaviyo/reviews/) vs [Brevo](https://www.capterra.com/p/132996/brevo/)[4.62 (3,439)](https://www.capterra.com/p/132996/brevo/reviews/) $20/month Price $9/month 4.6 Features 4.5 4.5 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/132996-156699/brevo-vs-Klaviyo) [Kit](https://www.capterra.com/p/175000/ConvertKit/)[4.63 (241)](https://www.capterra.com/p/175000/ConvertKit/reviews/) vs [Brevo](https://www.capterra.com/p/132996/brevo/)[4.62 (3,439)](https://www.capterra.com/p/132996/brevo/reviews/) $33/month Price $9/month 4.5 Features 4.5 4.4 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/132996-175000/brevo-vs-ConvertKit) [Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[4.64 (527)](https://www.capterra.com/p/156699/Klaviyo/reviews/) vs [Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,600)](https://www.capterra.com/p/110228/MailChimp/reviews/) $20/month Price $13/month 4.6 Features 4.4 4.5 Ease of Use 4.4 [View full comparison](https://www.capterra.com/compare/110228-156699/MailChimp-vs-Klaviyo) [Kit](https://www.capterra.com/p/175000/ConvertKit/)[4.63 (241)](https://www.capterra.com/p/175000/ConvertKit/reviews/) vs [Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,600)](https://www.capterra.com/p/110228/MailChimp/reviews/) $33/month Price $13/month 4.5 Features 4.4 4.4 Ease of Use 4.4 [View full comparison](https://www.capterra.com/compare/110228-175000/MailChimp-vs-ConvertKit) [Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[4.64 (527)](https://www.capterra.com/p/156699/Klaviyo/reviews/) vs [Gmail](https://www.capterra.com/p/202338/Gmail/)[4.81 (13,398)](https://www.capterra.com/p/202338/Gmail/reviews/) $20/month Price $0 4.6 Features 4.7 4.5 Ease of Use 4.8 [View full comparison](https://www.capterra.com/compare/156699-202338/Klaviyo-vs-Gmail) [Kit](https://www.capterra.com/p/175000/ConvertKit/)[4.63 (241)](https://www.capterra.com/p/175000/ConvertKit/reviews/) vs [Gmail](https://www.capterra.com/p/202338/Gmail/)[4.81 (13,398)](https://www.capterra.com/p/202338/Gmail/reviews/) $33/month Price $0 4.5 Features 4.7 4.4 Ease of Use 4.8 [View full comparison](https://www.capterra.com/compare/175000-202338/ConvertKit-vs-Gmail) [Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[4.64 (527)](https://www.capterra.com/p/156699/Klaviyo/reviews/) vs [MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,259)](https://www.capterra.com/p/136603/MailerLite/reviews/) $20/month Price $10/month 4.6 Features 4.5 4.5 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/136603-156699/MailerLite-vs-Klaviyo) [Kit](https://www.capterra.com/p/175000/ConvertKit/)[4.63 (241)](https://www.capterra.com/p/175000/ConvertKit/reviews/) vs [MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,259)](https://www.capterra.com/p/136603/MailerLite/reviews/) $33/month Price $10/month 4.5 Features 4.5 4.4 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/136603-175000/MailerLite-vs-ConvertKit) [Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[4.64 (527)](https://www.capterra.com/p/156699/Klaviyo/reviews/) vs [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) $20/month Price $15/month 4.6 Features 4.5 4.5 Ease of Use 4.2 [View full comparison](https://www.capterra.com/compare/79367-156699/ActiveCampaign-vs-Klaviyo) [Kit](https://www.capterra.com/p/175000/ConvertKit/)[4.63 (241)](https://www.capterra.com/p/175000/ConvertKit/reviews/) vs [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) $33/month Price $15/month 4.5 Features 4.5 4.4 Ease of Use 4.2 [View full comparison](https://www.capterra.com/compare/79367-175000/ActiveCampaign-vs-ConvertKit) [Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[4.64 (527)](https://www.capterra.com/p/156699/Klaviyo/reviews/) vs [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.34 (2,923)](https://www.capterra.com/p/31898/Constant-Contact/reviews/) $20/month Price $12/month 4.6 Features 4.2 4.5 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/31898-156699/Constant-Contact-vs-Klaviyo) [Kit](https://www.capterra.com/p/175000/ConvertKit/)[4.63 (241)](https://www.capterra.com/p/175000/ConvertKit/reviews/) vs [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.34 (2,923)](https://www.capterra.com/p/31898/Constant-Contact/reviews/) $33/month Price $12/month 4.5 Features 4.2 4.4 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/31898-175000/Constant-Contact-vs-ConvertKit)