# Compare Klaviyo vs Twilio 2026 | Capterra > Unsure of what to choose? Check Capterra to compare Klaviyo and Twilio based on pricing, features, product details, and verified reviews. Source: https://www.capterra.com/compare/156699-180158/Klaviyo-vs-Twilio-Communications-Platform --- # Klaviyo vs Twilio Features and Cost Comparison Last updated May 12th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: KlaviyoTwilio2/4 selected [Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[4.6 (527)](https://www.capterra.com/p/156699/Klaviyo/reviews/) [Twilio](https://www.capterra.com/p/180158/Twilio-Communications-Platform/)[4.4 (502)](https://www.capterra.com/p/180158/Twilio-Communications-Platform/reviews/) [## Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[4.6 (527)](https://www.capterra.com/p/156699/Klaviyo/reviews/) Starting Price $20.00/month Value-for-Money 4.3 Functionality 4.6 Ease of Use 4.5 Customer Service 4.3 Reviews Sentiment Based on [527 reviews](#user-reviews) Positive 501 Neutral 20 Negative 6 [## Twilio](https://www.capterra.com/p/180158/Twilio-Communications-Platform/)[4.4 (502)](https://www.capterra.com/p/180158/Twilio-Communications-Platform/reviews/) Starting Price $0.01 Value-for-Money 4.2 Functionality 4.5 Ease of Use 4.1 Customer Service 4 Reviews Sentiment Based on [502 reviews](#user-reviews) Positive 444 Neutral 26 Negative 32 ## Send this comparison chart to my inbox ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. ## Summary * * * Key features rated by users Features selected based on 6,488 reviews from sms marketing software users. about the Fit Score methodology. Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology 82%Fit High performer Feature ratings SMS Messaging 4.3 Mass Texting 4.5 Campaign Scheduling 4.8 Message Personalization 4.8 Scheduled Messaging 4.8 71%Fit Missing features Feature ratings SMS Messaging 4.3 Mass Texting 4.3 Campaign Scheduling NA Message Personalization 4.4 Scheduled Messaging 4.4 User satisfaction User satisfaction 4.6 User reviews[527](https://www.capterra.com/p/156699/Klaviyo/reviews/) Ease of use 4.5 Functionality 4.6 Value for money 4.3 Customer support 4.3 User satisfaction 4.4 User reviews[502](https://www.capterra.com/p/180158/Twilio-Communications-Platform/reviews/) Ease of use 4.1 Functionality 4.5 Value for money 4.2 Customer support 4.0 Price starts from Price starts from $20Usage Based, Per Month - Free version - Free trial Price starts from $0.01Usage Based, Not provided by vendor - Free version - Free trial Best for Best for Klaviyo serves B2C businesses of all sizes with 400+ native integrations, including Shopify, WooCommerce, Magento, Salesforce Commerce Cloud, Square Online, Mindbody, and more. Best for Twilio is used by developers, contact centers, customer service departments, marketing teams, healthcare providers, customer loyalty teams, sales orgs and more in over 180 countries. ## User reviews Pros & cons LW Lee W. Owner > "Easy ability to see how much money generated for each email sent, good visibility of who opened emails and who was active on the site and how long..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7077455) Dan J. Lead Strategist, Designer > "They've continued to add features to try and justify the costs, but it gets harder to keep up as a small business." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7115526) VR Verified Reviewer Digital and Marketing senior specialist > "During my time at Playmaker and Reper International, I’ve utilized Klaviyo to bridge the gap between complex data and personalized customer..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7114621) VR Verified Reviewer Sr Manager, Digital Marketing > "Reporting is clunky and the UI buries things that should be front and center." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7128746) Cody A. President > "You can make an infinite number of email flows, campaigns, text campaigns, form, etc." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7143026) Doga I. Director > "Some features are not available for every account/business." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7096566) Linda S. CEO Founder > "As an agency, the majority of our clients use Klaviyo, so I’ve had extensive hands-on experience with it across a wide range of ecommerce brands..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7134527) VR Verified Reviewer Marketing > "The recent price increases have come unexpectedly where they now charge for x amount of profiles, this wasn't something we expected when we renewed..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6857226) Elena D. Marketing Manager > "It provides a lot of emails templates and a lot of drag sections to quick launch a Email marketing campaign and also you could design workflows to..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6686651) VR Verified Reviewer Sr Manager, Digital Marketing > "The UX and support don't match what you're paying at scale." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7128746) Sam Z. Director Of Marketing And DTC > "Klaviyo remains the easiest way for marketers to easily segment, personalize, and create behavior based automations." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7058703) KC Katie C. Email Team LEad > "Cost and pricing structure are not my favorite." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6813794) OC Owen C. MD > "its huge amount of integrations with a range of ecommerce platforms, specifically in our case the tight integration with Shopify, helping us to..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6497002) ZP Zenia P. Marketing Coordinator > "Also, it bills based on profiles, and takes ALL profiles from your Woocommerce account whether they're signed up for email or not. When I made..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___4873198) Kennedy K. freelancer > "The thing I love is how powerful the tool is in terms of email marketing and how it can be easily integrated with big platforms such as Shopify and..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6689292) GD Grant D. Production and Product Line Manager formerly Marketing and Web Manager > "A bit pricy and tiers and auto upgrades take a while to get used to" [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6572455) RO Ricki O. Owner > "Klaviyo's best features include: 1) creating targeted campaigns and automating email workflows 2) detailed insights into email performance to be..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6551659) Raphael F. Head of Ecommerce > "It's a bit abusive even though the service is great." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6860235) VR Verified Reviewer Digital and Marketing senior specialist > "Being Klaviyo certified, I’ve seen firsthand how their predictive analytics and behavioral "Flows" outperform basic newsletters." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7114621) VR Verified Reviewer Chief of Staff > "The interface can feel dense at first." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6823065) IS Ilayda S. Marketing Director > "It’s improved email open rates and resulted in more sales as we can send our fashion customers targetted promotions and keep them engaged with new..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6783045) Joseph E. Ecommerce and IT Manager > "I don't like the pricing structure for a lot of it." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7038090) KK Kevin K. Marketing Manager > "The flow builder is powerful, flexible, and ideal for organizations that rely on data-driven automation." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7045217) AW Adam W. eCommerce > "The import from mailchimp was a bit of a hassle, and the sync between Klaviyo and Shopify has some unexpected issues that crop up, but that's..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___4821411) DANIEL V. Consultor > "I have several clients with whom I have implemented the tool and at least 40% of sales are thanks to the flows, registration pages and campaigns..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6483491) Raphael F. Head of Ecommerce > "We didn't appreciate the drastic price increase last year in 2024." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6860235) SO Sophie O. Head of ecommerce > "More and more start-ups are launching complementary services to Klaviyo, such as Wax (Whatsapp solution) and Loyoly (loyalty program), so we've..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6728534) MV Mariana V. Social media lead > "It is a little more expensive than other similar tools." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6810154) RO Ricki O. Owner > "Its powerful segmentation and automation tools allow me to create highly targeted and personalized email campaigns." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6551659) Cody A. President > "Their pricing is honestly insane." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7143026) VR Verified Reviewer Marketing > "They host weekly webinars, which are usually worthwhile and useful for the team to attend to learn about email marketing best practices." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6857226) SK Sabri K. does not refund money > "We canceled a plan by mistake, they do not take it back and do not give refunds" [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6359313) LE Lindsey E. Owner - Head Designer > "I love the ease of connecting Klaviyo to my Shopify store and other apps." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7090949) KM Kortney M. Owner > "The cost was getting high especially for a small list. And the support was not always available straight away" [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6665441) AW Angela W. Graphic Designer > "We’ve seen better engagement, stronger results, and feel much more confident in our marketing since using Klaviyo." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7075018) IA Isaac A. Student > "The only bad thing I found about this tool was that as the number of subscribers increased, the cost of Klaviyo also increased considerably, which..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___4907836) JV Jeannie V. Operations Manager > "Klaviyo has got some major perks—think advanced segmentation, in-depth analytics, and automation that’s perfect for eCommerce." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6541060) MB Miriam B. Administrator > "It was pretty complicated to manage the email domain switch." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6752033) Kennedy K. freelancer > "It has been the best which has helped me in my journey to e-commerce and selling online, thus bridging the gap between me and my customers." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6689292) AS Allison S. Email Designer > "It could take a while for the support team to understand what I was asking for help with." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6564905) Samuel A. Digital marketing manager > "I enjoyed using Klaviyo especially for email marketing, it's easy integration with website to interact with signups makes a great option for me" [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6652553) JF Jonah F. Manager of Product Development and Business Operations > "We experienced issues with contacts being overwritten when multiple sign-ups/subscriptions came through the same form." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6234071) Doga I. Director > "Best email marketing platform for D2C ecommerce businesses." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7096566) Bo K. Customer Service Ambassador > "Has lots of reporting and analytics features but customizing them are not so practical, high management might not see them appealing." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6019114) RG Rob G. CEO > "good email campaigns with automation, easy to setup flows, integration with ecommerce stores worked well." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7006781) TA Trevor A. Owner > "The lack of human response when you have an issue, while paying a premium price, makes us not want to recommend Klaviyo to any of our clients." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___5062600) JN Joshua N. Application Specialist > "Especially during the tough times of retail trade we have found it very successful in assisting with our conversion and driving traffic into our..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6366295) SR Steve R. Digital Producer > "Klaviyo list management is also poor, and like some other platforms (seems to be a trend), Klaviyo gears the system towards pushing you to pay for..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___3934652) VR Verified Reviewer CEO > "I've used it for multiple clients and it's a very powerful and reliable app. If you've got the budget - go for it. If you're on a tight budget -..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6621821) LC Lataysha C. Owner > "My overall experience has been difficult to where I’ve used it and gave up on understanding it." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6768547) MK Madhura K. Marketing Strategist > "It’s a very good integration and this AI was able to capture the essence of our branding very well in a couple tryouts." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6367231) KV Katya V. Developer > "We had to download a separate integration tool and were still unable to integrate the emails without the automatic double confirmation email (even..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___4159014) SW Simona W. Head of marketing > "For the structure our emails, Klaviyo has been an effective tool." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6862781) SR Steve R. Digital Producer > "Basic requirements for flows are unnecessarily difficult to implement. When you contact Klaviyo support, staff gives information that contradicts..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___3934652) Linda S. CEO Founder > "I’ve been using the platform for around 8–10 years, so I have a strong understanding of how it works and what it can do." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7134527) NA Ndifon A. Founder and CEO > "It's a significant drawback, especially for small businesses or those with limited budgets." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6008250) JM Javier M. Project Manager > "Flows are easy to create, user profiles are really complete with all the info on a specific contact (if you have an ecommerce integration active)" [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6504218) VR Verified Reviewer Eigenaar > "Klaviyo keeps deducting money from our creditcard" [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6133256) IA Isaac A. Student > "In addition, thanks to its advanced segmentation system, I was able to reach my target audience precisely, obtaining a higher opening and..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___4907836) John S. Social Media Consultant > "One potential downside of this platform is its pricing structure. While there is a free version of Klaviyo available, the more advanced features..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___4607346) CL Carissa L. Marketing and Sales Manager > "I really like the ease of use with Klaviyo and how they are constantly updating and releasing new features like Ai components" [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6825703) MC Maria C. Sales Executive > "It's frustrating when Klaviyo slows down and we have to start over from scratch after making edits, especially if the Email we're creating has a..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___4679341) Bo K. Customer Service Ambassador > "Klaviyo could be the best when it comes to behaviour based automations especially building customer profiles and targets the correct customers when..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6019114) Md R. Graphics Designe > "I don't like Klaviyo campaign system it's take some times" [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___4821612) BJ Brittany J. Operations Manager > "I like that it has so many features that are one or two clicks to implement, like the follow up email feature." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6778473) RR Ricardo R. Marketing > "Can get expensive, especially if using old email lists." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6292703) Bill L. Vice President of Sales and Operations > "We like how the data graphs." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7089137) JP Juliette P. CEO > "Klaviyo is a little expensive compared to sendinblue that we used before." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6007467) SL Suzanne L. Head of CRM > "Great functionality for building automations" [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6839745) MO Maria O. Growth Hacking Analyst > "It has some essential features in a small letter size which is complicated and complex to read; sometimes it isn't as intuitive as you would like..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___3685319) SB Sam B. E-Commerce Manager > "It integrates with Shopify remarkably well, and creating workflows via Shopify is very easy." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6746071) GN Gerald N. Marketing > "It's starting to get super expensive as our list grows." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6249682) IL Isaac L. Director of Sales and Business Development > "Their company continually develops new products that help merchants achieve greater success." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6859213) TB Tanya B. CRM Manager > "You cannot add users to a list based on their engagement actions in a workflow." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___3547680) MK Madhura K. Marketing Strategist > "I love how Klaviyo not only focuses on triggered flows and campaigns but sms too." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6367231) VR Verified Reviewer Owner > "I didn't know anything about email marketing before using Klaviyo." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6043278) SL Suzanne L. Head of CRM > "Frequent platform updates bringing new and improved capabilities" [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6839745) KN Kyle N. Owner > "It is a lot of work and their support is very limited." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6296706) NM Natasha M. Controller > "Syncs to Shopify and has good reporting." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6824030) Ben U. CTO > "a bit expensive if you dont know what your doing." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6060970) [View Reviews](https://www.capterra.com/p/156699/Klaviyo/reviews/) SS Shane S. CEO > "Twilio enabled quick and easy integration with my WordPress site to enable the notification of lead capture and form submissions." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___6832103) Eric T. Director, DX > "When Twilio goes down or there are issues with a number, it is on the "user" to figure out what is broken." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___7086351) DS David S. Vice President > "Twilio is very powerful and allows me to not only send bulk emails but also text." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___7074898) EP Emanuele P. Software Engineer > "It's really expensive for basic services, but unfortunately it's the only way to have everything integrated in one place" [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___7051415) VR Verified Reviewer Software Engineer > "Anytime I have issues or questions with twilio development, I can easily reach out to the support and they will respond with solutions quickly." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___7082379) JC Jessica C. Customer service representative > "the amount of times there were issues receiving calls and or there were no calls coming in thru the lines without rebooting the system." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___7040475) WS William S. Director > "Twilio provides API access so you have full control over all your call data" [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___6850543) MT Mario T. Admin > "They are charging me for services I never used and previously blocked, such as long-distance and regular calls." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#GetApp___7024426) Nikita V. Marketing Manager CRM > "Each sales managers operates in their own market and language, due to this setup many other tools were skipped and Twilio actually solved this issue for..." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___6356663) JS Josh S. IT Coordinator > "The configuration can be a little tedious getting the campaign and everything situated.. be prepared to configure it a couple of times." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___6813991) Andrew B. Owner/ Operator > "You can get add-ons from GitHub, integrate into your website especially Shopify and answer calls with a number that you can bring with you or they..." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___4983185) CM Clancy M. CEO > "They allowed our start up to get scammed via toll fraud then when we disputed the payment they abruptly paused our account a month later without warning..." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___6378498) Lydia L. Blow Mold Operator > "It allows us to collect our customer data and analyze them so as to achieve a better understanding of our customers at a more personal level." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___6025564) MF Megan F. Owner Manager > "I do not like how hard it was to get our A2P registration set up and the back and forth with the support team, I don't like the cost on top of everything..." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___6649987) AS Arjan S. CEO > "The value for money is excellent, especially with the robust features for automating SMS and emails in India." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___6593213) VR Verified Reviewer CTO > "Overall, it feels more like a developer tax than a reliable communication platform." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___7090660) VR Verified Reviewer Outreach Director > "For the kind of work I do, I am happy to have a resource that makes it possible, even if it feels difficult." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___6865179) PG Paul G. Programmer > "Do not use this company for text messaging." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___7047071) RA Rahman A. Marketing Specialist > "It’s helped us get to customers more quickly and more directly, especially when email is simply ignored." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___6793859) GS Gaurav S. Director > "Not meant for Canada as 70% of outbound calls show as Spam to the receiver and causes loss of leads." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#SoftwareAdvice___6405062) ZS Zoltan S. Developer > "The cost was very low compared to other options I saw and handled bulk API requests very well" [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___6625963) VR Verified Reviewer CTO > "The worst part of Twilio is its support model." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___7090660) James C. Director of Digital Marketing > "good platform for mass SMS blasts to reach a wide audience" [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___6583894) PG Paul G. Programmer > "They wasted two months of development time for our company." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___7047071) VR Verified Reviewer VP of Marketing > "Our devs like their clear docs." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___6836673) JB Justin B. Manager > "For a company that markets itself as developer-friendly with seamless integration, their customer onboarding experience contradicts this promise entirely." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___6791743) VR Verified Reviewer Lead Egineer > "SMS sending is easy with multiple numbers with multiple countries" [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___6685305) JB Justin B. Manager > "Meanwhile, my purchased toll-free number remained unusable, returning busy signals when called." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___6791743) VL Vinicius L. Software Engineer > "Twillio SMS sending stands out for it's efficiency." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___6699580) JB Justin B. Manager > "The lack of internal communication between support teams resulted in days of back-and-forth for what should have been a simple implementation." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___6791743) VR Verified Reviewer CDO > "I like the company proposition, how there are tutorials and thorough documentation for everything that you will rarely talk to support about an error for..." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___6245197) MT Mario T. Admin > "Customer service is terrible; they don't understand that they have a responsibility for the options they give us." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#GetApp___7024426) SG Steven G. Production Supervisor > "I wish it was a bit more stable, but the fact it allows hundreds of CCRs/CCAs/sales reps to be on calls simultaneously is a huge plus." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___6000651) VR Verified Reviewer VP of Marketing > "You often feel ripped off, and pay for things you don't need." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___6836673) VR Verified Reviewer Senior Frontend Engineer. > "I find their customer service team very responsive to queries and inquiries and I love how Twilio has SDK's in my favorite programming language." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___6148613) MO Meghann O. Customer Success Manager > "Overall it feels like we're stuck using them because they integrate and have international numbers." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___6575656) GB Goma B. Instructor > "The wide range of communication channels provided by Twilio gives me flexibility in engaging with my users globally." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___4797308) Nikita V. Marketing Manager CRM > "Sometimes reliability issues arise, the pricing felt jumpy too." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___6356663) RC Rachel C. Customer Support Lead > "It's easy to find call and message records without too much trouble." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___6419918) LC Luke C. CEO > "The Twilio console and services more broadly are highly unreliable." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___6751311) EF Ed F. Owner > "I like that Twillio integrates with my CRM" [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___6618704) VR Verified Reviewer CEO > "Twilio suspended my account for weeks on an error through their system and through numerous emails, they took their time to unsuspend it while my..." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#GetApp___4953537) CP Charlie P. Director > "Easy to customise the message content and deploy instantly." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___6568341) Tanya D. Head > "Being a global service provider based in the US, they do not take into account the time zone differences and the customer support response time is..." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___5063552) DB Diana B. Founder > "Everything works together quite nicely, and their pricing is quite good for what you get." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___6659506) BA Brent A. Lead Developer > "The process to get a verified campaign, brand, and messaging service is dismal despite even after 8 months of working with their new system." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___6123416) AkG Ajay kumar G. Full Stack Developer > "Two things motivate me to use Twilio one is, compare to other SMS Platform it's very easy to get the payed API Key and and minimum of code." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___6109809) James C. Director of Digital Marketing > "not a ton of support and working with carriers can be tricky" [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___6583894) AG Adarsh G. Analyst > "the software offers a range of communication channels, including voice, SMS, and chat, making it a comprehensive solution for businesses of all sizes." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___4632940) JB Justin B. Manager > "This experience makes me question their operational efficiency and customer-centric approach." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___6791743) Efezino U. Managing Director & Software Developer > "Features: Twilio offers a range of advanced features, including tracking and analytics, voice recognition, and integration with other tools and services." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___4333116) Muhammad Aamer K. full stack developer > "so the sms sent is from twilio's own username i do not know why is twilio not allowing to use a custom sender name in all countries but yes this is the..." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___6090319) Matthew K. Director of IT > "It works well, and is relatively inexpensive." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___7018144) DB Diana B. Founder > "It can be very overwhelming to use if you're not an advanced A2P communications user." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___6659506) AM Aseel M. Account > "I benefited a lot from the application, as it provided me with many functions and capabilities that helped me greatly in performing the work and..." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___4792300) Kim L. Franchise Owner > "The initial setup of a phone number for use with Twilio was a little confusing as it wasn't clear that I could only select the phone number through..." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___4976316) Suzi L. Project Manager > "It also offers a variety of ways to get in touch, including phone, text, video, and electronic mail, so that each user's experience can be tailored to..." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___4697335) VR Verified Reviewer CEO > "Twilio has very bad customer service. If your app, website or product depends on its service like API or SMS, I would look somewhere else like Plivo or..." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#GetApp___4953537) AM Aseel M. Account > "I found many advantages of making voice calls and sending text messages through the application and using them in the performance of the company's work,..." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___4792300) LC Leifur C. Software Engineer > "Twilio is a disaster of a product, and I would never ever use it again, it randomly stopped working and I got a Forbidden error that really had no..." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___5014987) Ahmed A. Founder, Biomedical Engineer & Data Scientist > "Twilio's platform also provides a variety of features such as call routing, message personalization, 2-way messaging, contact management, online voice..." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___4496334) VR Verified Reviewer COO > "There is no chat support for all customers (you have to pay for this support type in addition to the contracted service)." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#GetApp___6165916) FM FAUZIA M. Owner > "Easy to integrate with your setup." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___6713914) ZH Zachary H. Operations Support > "Somewhat costly for higher usage customers." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___6324430) Josip L. Athletic coach > "Choosing the phone number from which you will send a message is sometimes a better solution since you can then also receive messages and for example,..." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___3799769) AS Arjan S. CEO > "It took some time to fully grasp all the functionalities." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___6593213) DG Disha G. Associate Business Development Manager > "It helps companies connect and make meaningful relationships with users internationally." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___4826131) MA Mohamad A. manager > "charging without providing service , scam" [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#SoftwareAdvice___6710380) Andrew B. Owner/ Operator > "I also have it embedded in my website for a chat option that more people actually use." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___4983185) RH Robert H. CTO > "They poorly explained the contract and even made promises that were not true. After we inked a volume deal with them, the support from sales became..." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___4985892) PX Phill X. Personal Trainer > "Great product, I use it to remind clients of appointments, send bulk messages as well as automated reminders to myself." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___4351060) EB Ewa B. Marketing Team Lead > "When having unstable internet connectivity,I find it difficult to make or receive phone calls with Twilio." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___6287823) VR Verified Reviewer IT Manager > "Everything from creating an account, setting up services, integrating with other systems (PBX and CRM), funding and managing services has been nearly..." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___3649716) VR Verified Reviewer CDO > "A lot of bureaucracy and long wait times are not suitable for businesses looking for a solution." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___6245197) AA Armando A. Marketing Manager > "Twilio is simply the most compatible SMS platform out there and basically a ''must-have'' for a lot of businesses." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___6246537) VR Verified Reviewer COO > "The ticket response time lasts an average of 24 hours. If it's an important issue your company will suffer the consequences." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#GetApp___6165916) VR Verified Reviewer Marketing Consultant > "Their phone number rental and call fees are very reasonable too making it affordable for anyone to create a telecoms presence in almost any country." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___4149613) Marty W. Founder > "It is kind of a pain in the neck to set up." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___6540913) AA Anish A. Software Development Engineer > "We use Twilio to buy virtual numbers and connect with our customer support center which helps us save tons of time" [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___4752420) AD Anil D. Founder and lead consultant, tpm > "The product is on the way to universal acceptability and unstability, reliability are some concerns with scripting for communication, the automated..." [See full review](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#Capterra___4424965) [View Reviews](https://www.capterra.com/p/180158/Twilio-Communications-Platform/reviews/) ## User interface [Klaviyo](https://www.capterra.com/p/156699/Klaviyo/) 4.64 (527) 4.39 (502) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Do these products fit your needs? Prioritize real-user-identified key features according to your needs to find your best fit. \--% Fit vs \--% Fit 2-Way Messaging 207 Important Activity Tracking 150 Important AI Copilot 120 Important Klaviyo Top features 32/37 - 2-Way Messaging - Activity Tracking - AI Copilot - Alerts/Notifications - API - Automated Responses - Campaign Planning - Campaign Scheduling - Communication Management - Compliance Management - Consent Management - Contact Management - Customer Segmentation - Customizable Templates - Drip Campaigns - Engagement Tracking - Generative AI - Interaction Tracking - Keyword Tracking - Landing Pages/Web Forms - Marketing Automation - Mass Texting - Message Personalization - Mobile Coupons - Multi-Campaign - Multi-Language - Natural Language Processing - Open Rate Tracking - Polls/Voting - QR Codes - Reporting/Analytics - Reputation Management - Scheduled Messaging - Shortcodes - SMS Messaging - Text-to-Win - Third-Party Integrations [See all features](https://www.capterra.com/p/156699/Klaviyo/#features) Twilio 17/37 - 2-Way Messaging - Activity Tracking - AI Copilot - Alerts/Notifications - API - Automated Responses - Campaign Planning - Campaign Scheduling - Communication Management - Compliance Management - Consent Management - Contact Management - Customer Segmentation - Customizable Templates - Drip Campaigns - Engagement Tracking - Generative AI - Interaction Tracking - Keyword Tracking - Landing Pages/Web Forms - Marketing Automation - Mass Texting - Message Personalization - Mobile Coupons - Multi-Campaign - Multi-Language - Natural Language Processing - Open Rate Tracking - Polls/Voting - QR Codes - Reporting/Analytics - Reputation Management - Scheduled Messaging - Shortcodes - SMS Messaging - Text-to-Win - Third-Party Integrations [See all features](https://www.capterra.com/p/180158/Twilio-Communications-Platform/#features) ### Recognition Klaviyo is recognized as a top-rated tool in 5 Capterra Shortlist reports Twilio is recognized as a top-rated tool in 4 Capterra Shortlist reports ### Deployment & support Klaviyo Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Twilio Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details Klaviyo - By Klaviyo - Located in United States - Founded in 2012 Twilio - By Twilio - Located in United States - Founded in 2008 ## Popular Comparisons [Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[4.64 (527)](https://www.capterra.com/p/156699/Klaviyo/reviews/) vs [Brevo](https://www.capterra.com/p/132996/brevo/)[4.62 (3,439)](https://www.capterra.com/p/132996/brevo/reviews/) $20/month Price $9/month 4.6 Features 4.5 4.5 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/132996-156699/brevo-vs-Klaviyo) [Twilio](https://www.capterra.com/p/180158/Twilio-Communications-Platform/)[4.39 (502)](https://www.capterra.com/p/180158/Twilio-Communications-Platform/reviews/) vs [SlickText](https://www.capterra.com/p/155430/SlickText-com/)[4.84 (268)](https://www.capterra.com/p/155430/SlickText-com/reviews/) $0.0079 Price $29/month 4.5 Features 4.7 4.1 Ease of Use 4.8 [View full comparison](https://www.capterra.com/compare/155430-180158/SlickText-com-vs-Twilio-Communications-Platform) [Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[4.64 (527)](https://www.capterra.com/p/156699/Klaviyo/reviews/) vs [Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,599)](https://www.capterra.com/p/110228/MailChimp/reviews/) $20/month Price $13/month 4.6 Features 4.4 4.5 Ease of Use 4.4 [View full comparison](https://www.capterra.com/compare/110228-156699/MailChimp-vs-Klaviyo) [Twilio](https://www.capterra.com/p/180158/Twilio-Communications-Platform/)[4.39 (502)](https://www.capterra.com/p/180158/Twilio-Communications-Platform/reviews/) vs [Omnisend](https://www.capterra.com/p/153508/Omnisend/)[4.73 (836)](https://www.capterra.com/p/153508/Omnisend/reviews/) $0.0079 Price $16/month 4.5 Features 4.5 4.1 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/153508-180158/Omnisend-vs-Twilio-Communications-Platform) [Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[4.64 (527)](https://www.capterra.com/p/156699/Klaviyo/reviews/) vs [Gmail](https://www.capterra.com/p/202338/Gmail/)[4.81 (13,397)](https://www.capterra.com/p/202338/Gmail/reviews/) $20/month Price $0 4.6 Features 4.7 4.5 Ease of Use 4.8 [View full comparison](https://www.capterra.com/compare/156699-202338/Klaviyo-vs-Gmail) [Twilio](https://www.capterra.com/p/180158/Twilio-Communications-Platform/)[4.39 (502)](https://www.capterra.com/p/180158/Twilio-Communications-Platform/reviews/) vs [EZ Texting](https://www.capterra.com/p/145848/Ez-Texting/)[4.44 (245)](https://www.capterra.com/p/145848/Ez-Texting/reviews/) $0.0079 Price $25/month 4.5 Features 4.3 4.1 Ease of Use 4.5 [View full comparison](https://www.capterra.com/compare/145848-180158/Ez-Texting-vs-Twilio-Communications-Platform) [Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[4.64 (527)](https://www.capterra.com/p/156699/Klaviyo/reviews/) vs [MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,259)](https://www.capterra.com/p/136603/MailerLite/reviews/) $20/month Price $10/month 4.6 Features 4.5 4.5 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/136603-156699/MailerLite-vs-Klaviyo) [Twilio](https://www.capterra.com/p/180158/Twilio-Communications-Platform/)[4.39 (502)](https://www.capterra.com/p/180158/Twilio-Communications-Platform/reviews/) vs [Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,599)](https://www.capterra.com/p/110228/MailChimp/reviews/) $0.0079 Price $13/month 4.5 Features 4.4 4.1 Ease of Use 4.4 [View full comparison](https://www.capterra.com/compare/110228-180158/MailChimp-vs-Twilio-Communications-Platform) [Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[4.64 (527)](https://www.capterra.com/p/156699/Klaviyo/reviews/) vs [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) $20/month Price $15/month 4.6 Features 4.5 4.5 Ease of Use 4.2 [View full comparison](https://www.capterra.com/compare/79367-156699/ActiveCampaign-vs-Klaviyo) [Twilio](https://www.capterra.com/p/180158/Twilio-Communications-Platform/)[4.39 (502)](https://www.capterra.com/p/180158/Twilio-Communications-Platform/reviews/) vs [JustCall](https://www.capterra.com/p/157853/JustCall/)[4.12 (224)](https://www.capterra.com/p/157853/JustCall/reviews/) $0.0079 Price $29/month 4.5 Features 4.1 4.1 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/157853-180158/JustCall-vs-Twilio-Communications-Platform) [Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[4.64 (527)](https://www.capterra.com/p/156699/Klaviyo/reviews/) vs [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.34 (2,922)](https://www.capterra.com/p/31898/Constant-Contact/reviews/) $20/month Price $12/month 4.6 Features 4.2 4.5 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/31898-156699/Constant-Contact-vs-Klaviyo) [Twilio](https://www.capterra.com/p/180158/Twilio-Communications-Platform/)[4.39 (502)](https://www.capterra.com/p/180158/Twilio-Communications-Platform/reviews/) vs [Telnyx Suite](https://www.capterra.com/p/173804/Telnyx/)[4.75 (195)](https://www.capterra.com/p/173804/Telnyx/reviews/) $0.0079 Price $1/month 4.5 Features 4.7 4.1 Ease of Use 4.7 [View full comparison](https://www.capterra.com/compare/173804-180158/Telnyx-vs-Twilio-Communications-Platform)