# Compare Klaviyo vs Gmail 2026 | Capterra > Unsure of what to choose? Check Capterra to compare Klaviyo and Gmail based on pricing, features, product details, and verified reviews. Source: https://www.capterra.com/compare/156699-202338/Klaviyo-vs-Gmail --- # Klaviyo vs Gmail Features and Cost Comparison Last updated May 12th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: KlaviyoGmail2/4 selected [Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[4.6 (527)](https://www.capterra.com/p/156699/Klaviyo/reviews/) [Gmail](https://www.capterra.com/p/202338/Gmail/)[4.8 (13,397)](https://www.capterra.com/p/202338/Gmail/reviews/) [## Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[4.6 (527)](https://www.capterra.com/p/156699/Klaviyo/reviews/) Starting Price $20.00/month Value-for-Money 4.3 Functionality 4.6 Ease of Use 4.5 Customer Service 4.3 Reviews Sentiment Based on [527 reviews](#user-reviews) Positive 501 Neutral 20 Negative 6 [## Gmail](https://www.capterra.com/p/202338/Gmail/)[4.8 (13,397)](https://www.capterra.com/p/202338/Gmail/reviews/) Starting Price Contact vendor Value-for-Money 4.8 Functionality 4.7 Ease of Use 4.8 Customer Service 4.4 Reviews Sentiment Based on [13,397 reviews](#user-reviews) Positive 13,167 Neutral 199 Negative 31 ## Not a match? Find software alternatives tailored to your priorities. These software suggestions are similar to those you’re currently comparing. ### Marketo Engage 4.3 (710) * * * Starting Price Contact vendor for pricing Free Trial Free Version * * * User rating 87% of reviewers rated it above 4 stars * * * ### EmailOctopus 4.8 (655) * * * Starting Price $9.00 Per Feature,Per Month Free Trial Free Version * * * User rating 97% of reviewers rated it above 4 stars * * * ### HubSpot Marketing Hub 4.5 (6,228) * * * Starting Price $15.00 Per User,Per Month Free Trial Free Version * * * User rating 93% of reviewers rated it above 4 stars * * * Highest Rated ### Omnisend 4.7 (836) * * * Starting Price $16.00 Usage Based,Per Month Free Trial Free Version * * * User rating 98% of reviewers rated it above 4 stars * * * ## Send this comparison chart to my inbox ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. What’s your intended use case? ## Summary * * * Key features rated by users Features selected based on 11,865 reviews from email management software users. about the Fit Score methodology. Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology \--%Fit Missing features Not enough reviews Feature ratings Mobile App NA Email Distribution 4.5 Inbox Management \-- Email Monitoring 5.0 Access Controls/Permissions \-- 66%Fit Missing features Feature ratings Mobile App 4.8 Email Distribution NA Inbox Management 4.7 Email Monitoring 4.6 Access Controls/Permissions NA User satisfaction User satisfaction 4.6 User reviews[527](https://www.capterra.com/p/156699/Klaviyo/reviews/) Ease of use 4.5 Functionality 4.6 Value for money 4.3 Customer support 4.3 User satisfaction 4.8 User reviews[13,397](https://www.capterra.com/p/202338/Gmail/reviews/) Ease of use 4.8 Functionality 4.7 Value for money 4.8 Customer support 4.4 Price starts from Price starts from $20Usage Based, Per Month - Free version - Free trial Price starts from \-- - Free version - Free trial Best for Best for Klaviyo serves B2C businesses of all sizes with 400+ native integrations, including Shopify, WooCommerce, Magento, Salesforce Commerce Cloud, Square Online, Mindbody, and more. Best for Designed for businesses of all types and sizes, it is a cloud-based email marketing solution that assists with creating custom professional email addresses, sending bulk emails, and more. ## User reviews Pros & cons LW Lee W. Owner > "Easy ability to see how much money generated for each email sent, good visibility of who opened emails and who was active on the site and how long..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7077455) Dan J. Lead Strategist, Designer > "They've continued to add features to try and justify the costs, but it gets harder to keep up as a small business." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7115526) VR Verified Reviewer Digital and Marketing senior specialist > "During my time at Playmaker and Reper International, I’ve utilized Klaviyo to bridge the gap between complex data and personalized customer..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7114621) VR Verified Reviewer Sr Manager, Digital Marketing > "Reporting is clunky and the UI buries things that should be front and center." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7128746) Cody A. President > "You can make an infinite number of email flows, campaigns, text campaigns, form, etc." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7143026) Doga I. Director > "Some features are not available for every account/business." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7096566) Linda S. CEO Founder > "As an agency, the majority of our clients use Klaviyo, so I’ve had extensive hands-on experience with it across a wide range of ecommerce brands..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7134527) VR Verified Reviewer Marketing > "The recent price increases have come unexpectedly where they now charge for x amount of profiles, this wasn't something we expected when we renewed..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6857226) Elena D. Marketing Manager > "It provides a lot of emails templates and a lot of drag sections to quick launch a Email marketing campaign and also you could design workflows to..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6686651) VR Verified Reviewer Sr Manager, Digital Marketing > "The UX and support don't match what you're paying at scale." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7128746) Sam Z. Director Of Marketing And DTC > "Klaviyo remains the easiest way for marketers to easily segment, personalize, and create behavior based automations." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7058703) KC Katie C. Email Team LEad > "Cost and pricing structure are not my favorite." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6813794) OC Owen C. MD > "its huge amount of integrations with a range of ecommerce platforms, specifically in our case the tight integration with Shopify, helping us to..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6497002) ZP Zenia P. Marketing Coordinator > "Also, it bills based on profiles, and takes ALL profiles from your Woocommerce account whether they're signed up for email or not. When I made..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___4873198) Kennedy K. freelancer > "The thing I love is how powerful the tool is in terms of email marketing and how it can be easily integrated with big platforms such as Shopify and..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6689292) GD Grant D. Production and Product Line Manager formerly Marketing and Web Manager > "A bit pricy and tiers and auto upgrades take a while to get used to" [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6572455) RO Ricki O. Owner > "Klaviyo's best features include: 1) creating targeted campaigns and automating email workflows 2) detailed insights into email performance to be..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6551659) Raphael F. Head of Ecommerce > "It's a bit abusive even though the service is great." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6860235) VR Verified Reviewer Digital and Marketing senior specialist > "Being Klaviyo certified, I’ve seen firsthand how their predictive analytics and behavioral "Flows" outperform basic newsletters." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7114621) VR Verified Reviewer Chief of Staff > "The interface can feel dense at first." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6823065) IS Ilayda S. Marketing Director > "It’s improved email open rates and resulted in more sales as we can send our fashion customers targetted promotions and keep them engaged with new..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6783045) Joseph E. Ecommerce and IT Manager > "I don't like the pricing structure for a lot of it." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7038090) KK Kevin K. Marketing Manager > "The flow builder is powerful, flexible, and ideal for organizations that rely on data-driven automation." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7045217) AW Adam W. eCommerce > "The import from mailchimp was a bit of a hassle, and the sync between Klaviyo and Shopify has some unexpected issues that crop up, but that's..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___4821411) DANIEL V. Consultor > "I have several clients with whom I have implemented the tool and at least 40% of sales are thanks to the flows, registration pages and campaigns..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6483491) Raphael F. Head of Ecommerce > "We didn't appreciate the drastic price increase last year in 2024." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6860235) SO Sophie O. Head of ecommerce > "More and more start-ups are launching complementary services to Klaviyo, such as Wax (Whatsapp solution) and Loyoly (loyalty program), so we've..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6728534) MV Mariana V. Social media lead > "It is a little more expensive than other similar tools." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6810154) RO Ricki O. Owner > "Its powerful segmentation and automation tools allow me to create highly targeted and personalized email campaigns." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6551659) Cody A. President > "Their pricing is honestly insane." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7143026) VR Verified Reviewer Marketing > "They host weekly webinars, which are usually worthwhile and useful for the team to attend to learn about email marketing best practices." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6857226) SK Sabri K. does not refund money > "We canceled a plan by mistake, they do not take it back and do not give refunds" [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6359313) LE Lindsey E. Owner - Head Designer > "I love the ease of connecting Klaviyo to my Shopify store and other apps." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7090949) KM Kortney M. Owner > "The cost was getting high especially for a small list. And the support was not always available straight away" [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6665441) AW Angela W. Graphic Designer > "We’ve seen better engagement, stronger results, and feel much more confident in our marketing since using Klaviyo." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7075018) IA Isaac A. Student > "The only bad thing I found about this tool was that as the number of subscribers increased, the cost of Klaviyo also increased considerably, which..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___4907836) JV Jeannie V. Operations Manager > "Klaviyo has got some major perks—think advanced segmentation, in-depth analytics, and automation that’s perfect for eCommerce." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6541060) MB Miriam B. Administrator > "It was pretty complicated to manage the email domain switch." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6752033) Kennedy K. freelancer > "It has been the best which has helped me in my journey to e-commerce and selling online, thus bridging the gap between me and my customers." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6689292) AS Allison S. Email Designer > "It could take a while for the support team to understand what I was asking for help with." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6564905) Samuel A. Digital marketing manager > "I enjoyed using Klaviyo especially for email marketing, it's easy integration with website to interact with signups makes a great option for me" [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6652553) JF Jonah F. Manager of Product Development and Business Operations > "We experienced issues with contacts being overwritten when multiple sign-ups/subscriptions came through the same form." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6234071) Doga I. Director > "Best email marketing platform for D2C ecommerce businesses." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7096566) Bo K. Customer Service Ambassador > "Has lots of reporting and analytics features but customizing them are not so practical, high management might not see them appealing." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6019114) RG Rob G. CEO > "good email campaigns with automation, easy to setup flows, integration with ecommerce stores worked well." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7006781) TA Trevor A. Owner > "The lack of human response when you have an issue, while paying a premium price, makes us not want to recommend Klaviyo to any of our clients." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___5062600) JN Joshua N. Application Specialist > "Especially during the tough times of retail trade we have found it very successful in assisting with our conversion and driving traffic into our..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6366295) SR Steve R. Digital Producer > "Klaviyo list management is also poor, and like some other platforms (seems to be a trend), Klaviyo gears the system towards pushing you to pay for..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___3934652) VR Verified Reviewer CEO > "I've used it for multiple clients and it's a very powerful and reliable app. If you've got the budget - go for it. If you're on a tight budget -..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6621821) LC Lataysha C. Owner > "My overall experience has been difficult to where I’ve used it and gave up on understanding it." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6768547) MK Madhura K. Marketing Strategist > "It’s a very good integration and this AI was able to capture the essence of our branding very well in a couple tryouts." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6367231) KV Katya V. Developer > "We had to download a separate integration tool and were still unable to integrate the emails without the automatic double confirmation email (even..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___4159014) SW Simona W. Head of marketing > "For the structure our emails, Klaviyo has been an effective tool." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6862781) SR Steve R. Digital Producer > "Basic requirements for flows are unnecessarily difficult to implement. When you contact Klaviyo support, staff gives information that contradicts..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___3934652) Linda S. CEO Founder > "I’ve been using the platform for around 8–10 years, so I have a strong understanding of how it works and what it can do." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7134527) NA Ndifon A. Founder and CEO > "It's a significant drawback, especially for small businesses or those with limited budgets." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6008250) JM Javier M. Project Manager > "Flows are easy to create, user profiles are really complete with all the info on a specific contact (if you have an ecommerce integration active)" [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6504218) VR Verified Reviewer Eigenaar > "Klaviyo keeps deducting money from our creditcard" [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6133256) IA Isaac A. Student > "In addition, thanks to its advanced segmentation system, I was able to reach my target audience precisely, obtaining a higher opening and..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___4907836) John S. Social Media Consultant > "One potential downside of this platform is its pricing structure. While there is a free version of Klaviyo available, the more advanced features..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___4607346) CL Carissa L. Marketing and Sales Manager > "I really like the ease of use with Klaviyo and how they are constantly updating and releasing new features like Ai components" [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6825703) MC Maria C. Sales Executive > "It's frustrating when Klaviyo slows down and we have to start over from scratch after making edits, especially if the Email we're creating has a..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___4679341) Bo K. Customer Service Ambassador > "Klaviyo could be the best when it comes to behaviour based automations especially building customer profiles and targets the correct customers when..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6019114) Md R. Graphics Designe > "I don't like Klaviyo campaign system it's take some times" [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___4821612) BJ Brittany J. Operations Manager > "I like that it has so many features that are one or two clicks to implement, like the follow up email feature." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6778473) RR Ricardo R. Marketing > "Can get expensive, especially if using old email lists." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6292703) Bill L. Vice President of Sales and Operations > "We like how the data graphs." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7089137) JP Juliette P. CEO > "Klaviyo is a little expensive compared to sendinblue that we used before." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6007467) SL Suzanne L. Head of CRM > "Great functionality for building automations" [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6839745) MO Maria O. Growth Hacking Analyst > "It has some essential features in a small letter size which is complicated and complex to read; sometimes it isn't as intuitive as you would like..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___3685319) SB Sam B. E-Commerce Manager > "It integrates with Shopify remarkably well, and creating workflows via Shopify is very easy." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6746071) GN Gerald N. Marketing > "It's starting to get super expensive as our list grows." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6249682) IL Isaac L. Director of Sales and Business Development > "Their company continually develops new products that help merchants achieve greater success." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6859213) TB Tanya B. CRM Manager > "You cannot add users to a list based on their engagement actions in a workflow." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___3547680) MK Madhura K. Marketing Strategist > "I love how Klaviyo not only focuses on triggered flows and campaigns but sms too." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6367231) VR Verified Reviewer Owner > "I didn't know anything about email marketing before using Klaviyo." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6043278) SL Suzanne L. Head of CRM > "Frequent platform updates bringing new and improved capabilities" [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6839745) KN Kyle N. Owner > "It is a lot of work and their support is very limited." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6296706) NM Natasha M. Controller > "Syncs to Shopify and has good reporting." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6824030) Ben U. CTO > "a bit expensive if you dont know what your doing." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6060970) [View Reviews](https://www.capterra.com/p/156699/Klaviyo/reviews/) VR Verified Reviewer Accountant > "It keeps my emails organized, has a powerful search feature, and works seamlessly with other Google tools, which makes managing my communication much easier" [See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7069272) Rahul W. Student > "i really dont like the new layout with the chat and meet tabs taking up space i never use those features and they just make the screen feel cluttered it was much better when it was just a..." [See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7064417) Sven S. Director > "The strong search function, smart inbox organization, and seamless integration with other Google tools like Calendar and Drive are especially helpful in a busy work environment." [See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7128928) BY Brian Y. Visa Consulting Specialist > "I hate when my add-ons sometimes malfunction, or even when notifications take a long time on my phone because a client could have lost his or her slot after missing a time-sensitive consular..." [See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7064815) JPN Jean-Pierre N. Instructional Designer > "I like the free storage, search, amazing spam filtering, and seamless integration with Google Docs, Drive, accessiblity accros may devices." [See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7068518) NC Nikki C. Permit Technician > "Additionally, while it offers a lot of features, the settings and customization options can feel overwhelming and not very intuitive if you’re trying to fine-tune your inbox experience." [See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7136268) SV Sammi V. Senior Client Manager > "I really like the built-in spam protection, automatic sorting into tabs (Primary, Promotions, Social), and integration with other Google Workspace apps like Drive, Calendar, and Meet." [See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7044781) CC Cody C. Warehouse Team Lead > "Trying to delete emails can be a little difficult as when you sort by age, it sometimes only gives you a small amount of the emails for the requested dates." [See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7069799) BY Brian Y. Visa Consulting Specialist > "Gmail has played the fundamental role in my visa consulting practice, enabling to store client emails, forms, and consular messages in a searchable and well-organized way in a reasonably..." [See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7064815) Sven S. Director > "Some users may also find Gmail’s organization system less traditional than classic folder-based email clients, and privacy concerns are sometimes mentioned as a drawback." [See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7128928) Rahul W. Student > "the search feature is honestly the best part because i can type one keyword and instantly find an email from five years ago it saves me so much time when i am looking for old receipts or..." [See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7064417) TH Trinity H. Teacher > "Additionally, customization options are somewhat limited compared to other email platforms, and the layout can feel cluttered at times." [See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7143621) MY Melyssa Y. Manager > "Customization options like labels, filters, and priority inbox allow you to tailor your experience to fit your workflow. Whether you’re managing personal emails or handling professional..." [See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7122562) Gina M. Online Business Service Provider > "another thing I don't like about gmail is if you try and send an email with a large attachment, the email does not go through, it does not get saved as a Draft, you do not receive a warning..." [See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___6867879) RR Rebecca R. Production manager > "The powerful search tools, strong spam filtering, and integration with other Google services like Drive and Calendar add a lot of convenience. While inbox organization can take some effort..." [See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7139330) RR Rebecca R. Production manager > "It can also be a bit overwhelming to manage a high volume of emails if you don’t stay on top of organization tools like labels and folders." [See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7139330) VP Valentin P. Administration Manager > "We have also used customisation options such as signatures, forwarding rules, shared mailbox access, and filters, which are very useful in a business environment." [See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7139079) Mahendra K. Self > "The drawbacks of Gmails are limited, one being the spam emails and advertisements once the email spreads to a third party." [See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7069309) AD Aaron D. Tech Specialist > "The amount of features you get with your gmail account is very good deal especially if you pay for the built in gemini features that helps summarize email threads and can tell you by priority..." [See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7047935) Stephanie W. Owner > "I don't like that I couln't find a free app for my Macbook where I can have multiple accounts logged in at once like on my Iphone." [See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7116547) VR Verified Reviewer Sr. SDET > "It works smoothly with tools like Google Drive, Google Calendar, and Google Meet, making it easy to attach files, schedule events, or jump into meetings." [See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7127095) KB Katie B. Business analyst > "I find when you are searching for an email ,the search functions isnt great and you can be trailing through a lot of emails to find the email you need." [See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7118620) Sven S. Director > "Google Mail offers excellent email organization with labels, filters, categories, and automatic sorting into tabs like Primary, Promotions, and Social, which makes it easy to stay on top of..." [See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7128928) ES Ehsan S. Production Manager > "Syncing hiccups every now and then and insufficient advanced customization can ruin workflow, although coping with massive quantities of emails during ramp-up production necessitates manual..." [See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7012037) MTM Mishell Tera M. Managing DIRECTOR > "It is fast, dependable, and the mobile app is exceptionally user-friendly. While the storage limits can be a hurdle for long-term users, the sheer convenience of having my email, calendar,..." [See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7106726) TA Taher A. Teaching Assistant > "In my experience the compatibility with other email services is also worse with Gmail, for instance if an email sent from Outlook contains attachments or images, they don't appear in the..." [See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___6811219) VW Victoria W. Occupational therapy assistant > "Gmail offers multiple ways to help store and customize your email for better organization which is also helpful when trying to clear out your inbox while saving emails that are important." [See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7044658) SQ Sara Q. School Counselor > "Sometimes it doesn't sort things correctly between spam, priority, social, and other inboxes, so I have to look for emails." [See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7121644) SV Sammi V. Senior Client Manager > "It’s secure, integrates effortlessly with other Google tools, and makes managing communication efficient and organized. While it has a few minor drawbacks, it’s an excellent choice for both..." [See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7044781) RH Ronisha H. Entrepreneur > "The storage is a big thing for me and here lately even when you delete a lot it still says you are running out storage forcing you to pay for more." [See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7048348) AA Ashley A. Volunteer > "It's best from securing my account, help me keeping my records, help me retaining my contacts, helping me to access my documentation" [See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7100056) Sven S. Director > "On mobile, a few features are not as complete as in the web version, which can occasionally limit flexibility for advanced users." [See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7128928) Crystal O. Librarian > "It plays nicely with sharing sheets, docs, slides, etc and organizes emails and attachments in a cohesive manner." [See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7063824) VR Verified Reviewer Project Management > "I don’t like that subfolders can’t be hidden, and the integration with Google Calendar reminders can be a bit unreliable." [See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7067092) JS Jack S. Finance Director > "The search function is really handy even when I’m juggling conversations with several people at once, I can dig up an old brief or message within seconds." [See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7069210) PT Peiyuan T. Engineer > "Once an email is permanently removed from the inbox or trash folder, it cannot be restored through standard recovery methods." [See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7052512) David V. Lead Developer > "Gmail provides great value for money. If you run your business through email, then Gmail is a must for customer support, mobile access, and customization options." [See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7073665) VR Verified Reviewer Technician > "I sometimes am unable to find certain email threads even when searching exact names found in the title of threads." [See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7109633) Patricia L. Operations Manager > "Gmail is the best account from my account for sharing files and communicating with my colleagues in the organization with google hangouts." [See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7129378) JS Johnathan S. Database Developer > "I faced forwarding issues many times when I wanted to filter some important mails and avoid receiving promotions in my pro email address." [See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7047738) VR Verified Reviewer CSR > "Gmail provides excellent value, especially since the standard version is free and includes a large storage allowance shared with Google Drive and other Google services." [See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7111504) VR Verified Reviewer Head of marketing > "What I like least is that for some reason it stopped feeding me incoming emails out of the blue, and missed an important meeting because of it. Although I reset my phone, it still not working." [See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7075000) Nathaniel C. Account Executive > "Features like Smart Compose, powerful search, labels, and filters make managing high email volume simple and efficient." [See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7085322) AR Andrew R. Virtual Logistics Agent > "Storage limitations, Synchronization delays, Spam filter accuracy, Privacy concerns." [See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7049575) VW Victoria W. Occupational therapy assistant > "As a person who has multiple different email accounts I also like the ability that I have to link all of my Gmail accounts together to make it easier to jump between them." [See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7044658) MY Melyssa Y. Manager > "Limited Customer Support for Free Users If something goes wrong, it can be hard to get direct help unless you’re using a paid Google Workspace account." [See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7122562) VR Verified Reviewer CSR > "These tools allow users to organize their inbox efficiently and tailor the email workflow to their needs." [See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7111504) MY Melyssa Y. Manager > "Ads in Inbox (especially in the Promotions tab), which can make the inbox feel less clean or more commercial." [See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7122562) Sven S. Director > "In addition, the close integration with other Google services adds a lot of convenience, especially when switching between email, calendar, files, and meetings." [See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7128928) EK Ernest K. Accounting Professional, CPA candidate > "The automatic sorting isn’t always accurate — some important emails end up in the promotions tab. And the free storage fills up quickly if you receive a lot of attachments." [See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7031938) JH Jeff H. Account Executive > "Gmail is used all day every day in my role - the overall experience has been very positive because I need to respond quickly, not lose track of conversations, and the new AI tool they built..." [See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7071060) Harshul S. Senior. Technical Support Specialist for Network Operations > "There are small annoyances like cluttered threads or limited customization, but nothing major that stops me from using it." [See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7131802) Angel L. Office Manager > "There are never any problems with the Gmail server, and it never lets us down vs using other domain servers, it's always crashing and never has enough storage." [See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7056933) DC Daniel C. Benefits and Compliance Manager > "I think the layout and ability to compose and edit emails is not quite as good as Outlook. " [See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7143211) ES Ehsan S. Production Manager > "Easy-to-use interface and powerful search in Gmail means working with inbox using filters and labels is easy; customization capabilities align experience to production workflows and..." [See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7012037) VR Verified Reviewer Crisis Intervention Peer Specialist > "I sometimes have issues with sent emails going to a "queued" folder rather than actually sending but that could be on my side as my son doesnt experience this." [See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7121502) DS Danielli S. Architect > "This feature streamlines the process of accessing services, eliminating the need to create and memorize additional passwords, and this integration also gives me greater confidence and..." [See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___6854511) EH Elizabeth H. MYSELF > "Only con is the spam and now they have added a "promotions" folder where spam can still sneak in. " [See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7069844) OP Olivia P. Senior Technical Strategist > "Smooth experience, smart inbox sorting, strong spam protection, reliable syncing across devices, and great integration with other Google products." [See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7041392) AP Abdiel P. ait > "There isnt much i dislike about Gmail, maybe that sometimes it flags some emails as spam, but that happens in every email tool." [See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7050058) Nathaniel C. Account Executive > "Gmail offers unmatched reliability, intuitive design, and seamless integration with the broader Google Workspace ecosystem." [See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7085322) DP Dana P. Admin > "Some people don’t use Gmail and sending them invites sometimes does not work because they are using a different email platform" [See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7045400) Montesan B. Marketing Consultant > "Gmail has a schedule send feature which allows me to customize my preferred time when i want my emails to be delivered." [See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___6874651) AM Anna M. Customer Service Agent > "It’s no longer possible to create a new Gmail account without providing a phone number for verification." [See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7132031) RR Richard R. IT Support Manager > "Feature-rich, but allows the ability to manage email sending from different devices, seamlessly and you can pick up from one device to another, custom signatures, delayed email sending is..." [See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___6837917) MK Mohammed K. Teacher > "the attaching big files not supported, and promotion emails are annoying and there no how to stop that." [See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7103433) SY Salimata Y. Officer,Financial Center Assistant Manager > "I use Gmail as my main platform for both professional and personal emails — it’s a reliable service that offers good organization and efficient message management." [See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___6831969) Swarnima G. Software Engineer > "Most of the time, help comes from articles or community discussions rather than direct assistance, which can be frustrating when dealing with specific issues." [See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7138198) KS Katie S. Operations Manager > "It keeps my inbox organized, makes searching fast, and works seamlessly with Google Drive and Calendar, which makes daily work much smoother." [See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___6881663) Zach P. Marketing Coordinator > "This can lead to you missing important emails if you don't pay as close attention to these email subfolders." [See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7104646) RH Renee H. Manager > "Its one of the main support systems to our business, we have several emails that we use daily and need to toggle between based on needs." [See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7088539) JB Juan B. BDR > "If you prefer a comprehensive email suite that caters to various needs or simply excel at utilizing email’s features in a highly specialized manner, then Gmail falls short." [See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___6834950) April V. Loan Processor > "The search, labels, and filtering tools save time, and it integrates seamlessly with other tools I use daily." [See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7070611) Charlie L. Videographer and Editor > "Recently, they've added an unsubscribe button up top, but I've found that not to work as well as manually doing it." [See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7099338) LH Luke H. Financial Advisor > "Many professional email providers condition you to manage your emails with a bodthered interface and Gmail solves this issue, freely." [See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7055642) DR Delores R. administrative assistant > "The least I like about Gmail is having an issue with how to view my messages while having multiple emails." [See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7052776) LH Luke H. Financial Advisor > "My favorite part is definitely its capabilities to manage external emails such as Hotmail, Yahoo Mail or even enterprise email addresses." [See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7055642) MH Michael H. President > "My biggest problem with Gmail is the occasional sluggishness, particularly on the mobile app for me." [See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7070243) ET Ebony T. Ceo > "It also offers free basic service and extra tools for scheduling, calendars, alarms , and so on" [See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7109035) DO Daniel O. Post Doctoral researcher > "The spam features of gmail are a bit lacking since it allows a lot of spam to go through your inbox." [See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___6807438) [View Reviews](https://www.capterra.com/p/202338/Gmail/reviews/) ## User interface [Klaviyo](https://www.capterra.com/p/156699/Klaviyo/) 4.64 (527) [Gmail](https://www.capterra.com/p/202338/Gmail/) 4.81 (13,397) ### Features Do these products fit your needs? Prioritize real-user-identified key features according to your needs to find your best fit. \--% Fit vs \--% Fit Access Controls/Permissions 207 Important Activity Dashboard 150 Important AI Copilot 120 Important Klaviyo Top features 40/47 - Access Controls/Permissions - Activity Dashboard - AI Copilot - Alerts/Notifications - API - Archiving & Retention - Autoresponders - Campaign Analytics - Campaign Management - Canned Responses - Chat/Messaging - Collaboration Tools - Contact Management - Customer Segmentation - Customizable Fields - Customizable Forms - Customizable Templates - Data Recovery - Drag & Drop - Email Distribution - Email Marketing - Email Monitoring - Email Templates - Email Tracking - Generative AI - Inbox Management - Mobile App - Multiple User Accounts - Prioritization - Process/Workflow Automation - Queue Management - Real-Time Analytics - Real-Time Monitoring - Real-Time Reporting - Reporting/Analytics - Response Management - Routing - Search/Filter - Shared Inboxes - Signature Management - Social Media Integration - Spam Blocker - Support Ticket Management - Tagging - Third-Party Integrations - Whitelisting/Blacklisting - Workflow Management [See all features](https://www.capterra.com/p/156699/Klaviyo/#features) Gmail 19/47 - Access Controls/Permissions - Activity Dashboard - AI Copilot - Alerts/Notifications - API - Archiving & Retention - Autoresponders - Campaign Analytics - Campaign Management - Canned Responses - Chat/Messaging - Collaboration Tools - Contact Management - Customer Segmentation - Customizable Fields - Customizable Forms - Customizable Templates - Data Recovery - Drag & Drop - Email Distribution - Email Marketing - Email Monitoring - Email Templates - Email Tracking - Generative AI - Inbox Management - Mobile App - Multiple User Accounts - Prioritization - Process/Workflow Automation - Queue Management - Real-Time Analytics - Real-Time Monitoring - Real-Time Reporting - Reporting/Analytics - Response Management - Routing - Search/Filter - Shared Inboxes - Signature Management - Social Media Integration - Spam Blocker - Support Ticket Management - Tagging - Third-Party Integrations - Whitelisting/Blacklisting - Workflow Management [See all features](https://www.capterra.com/p/202338/Gmail/#features) ### Recognition Klaviyo is recognized as a top-rated tool in 5 Capterra Shortlist reports Gmail is recognized as a top-rated tool in 3 Capterra Shortlist reports Best Value Email ManagementSoftware (2026)  ### Deployment & support Klaviyo Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Gmail Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details Klaviyo - By Klaviyo - Located in United States - Founded in 2012 Gmail - By Google - Located in United States - Founded in ## Popular Comparisons [Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[4.64 (527)](https://www.capterra.com/p/156699/Klaviyo/reviews/) vs [Brevo](https://www.capterra.com/p/132996/brevo/)[4.62 (3,439)](https://www.capterra.com/p/132996/brevo/reviews/) $20/month Price $9/month 4.6 Features 4.5 4.5 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/132996-156699/brevo-vs-Klaviyo) [Gmail](https://www.capterra.com/p/202338/Gmail/)[4.81 (13,397)](https://www.capterra.com/p/202338/Gmail/reviews/) vs [Microsoft Outlook](https://www.capterra.com/p/227138/Microsoft-Outlook/)[4.54 (2,451)](https://www.capterra.com/p/227138/Microsoft-Outlook/reviews/) $0 Price Contact vendor for pricing 4.7 Features 4.5 4.8 Ease of Use 4.5 [View full comparison](https://www.capterra.com/compare/202338-227138/Gmail-vs-Microsoft-Outlook) [Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[4.64 (527)](https://www.capterra.com/p/156699/Klaviyo/reviews/) vs [Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,599)](https://www.capterra.com/p/110228/MailChimp/reviews/) $20/month Price $13/month 4.6 Features 4.4 4.5 Ease of Use 4.4 [View full comparison](https://www.capterra.com/compare/110228-156699/MailChimp-vs-Klaviyo) [Gmail](https://www.capterra.com/p/202338/Gmail/)[4.81 (13,397)](https://www.capterra.com/p/202338/Gmail/reviews/) vs [Google Workspace](https://www.capterra.com/p/247901/Google-Workspace/)[4.70 (17,549)](https://www.capterra.com/p/247901/Google-Workspace/reviews/) $0 Price $7/month 4.7 Features 4.6 4.8 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/202338-247901/Gmail-vs-Google-Workspace) [Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[4.64 (527)](https://www.capterra.com/p/156699/Klaviyo/reviews/) vs [MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,259)](https://www.capterra.com/p/136603/MailerLite/reviews/) $20/month Price $10/month 4.6 Features 4.5 4.5 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/136603-156699/MailerLite-vs-Klaviyo) [Gmail](https://www.capterra.com/p/202338/Gmail/)[4.81 (13,397)](https://www.capterra.com/p/202338/Gmail/reviews/) vs [Microsoft 365](https://www.capterra.com/p/227157/Microsoft-365/)[4.65 (14,071)](https://www.capterra.com/p/227157/Microsoft-365/reviews/) $0 Price $6/month 4.7 Features 4.6 4.8 Ease of Use 4.5 [View full comparison](https://www.capterra.com/compare/202338-227157/Gmail-vs-Microsoft-365) [Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[4.64 (527)](https://www.capterra.com/p/156699/Klaviyo/reviews/) vs [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) $20/month Price $15/month 4.6 Features 4.5 4.5 Ease of Use 4.2 [View full comparison](https://www.capterra.com/compare/79367-156699/ActiveCampaign-vs-Klaviyo) [Gmail](https://www.capterra.com/p/202338/Gmail/)[4.81 (13,397)](https://www.capterra.com/p/202338/Gmail/reviews/) vs [Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,599)](https://www.capterra.com/p/110228/MailChimp/reviews/) $0 Price $13/month 4.7 Features 4.4 4.8 Ease of Use 4.4 [View full comparison](https://www.capterra.com/compare/110228-202338/MailChimp-vs-Gmail) [Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[4.64 (527)](https://www.capterra.com/p/156699/Klaviyo/reviews/) vs [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.34 (2,922)](https://www.capterra.com/p/31898/Constant-Contact/reviews/) $20/month Price $12/month 4.6 Features 4.2 4.5 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/31898-156699/Constant-Contact-vs-Klaviyo) [Gmail](https://www.capterra.com/p/202338/Gmail/)[4.81 (13,397)](https://www.capterra.com/p/202338/Gmail/reviews/) vs [Brevo](https://www.capterra.com/p/132996/brevo/)[4.62 (3,439)](https://www.capterra.com/p/132996/brevo/reviews/) $0 Price $9/month 4.7 Features 4.5 4.8 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/132996-202338/brevo-vs-Gmail) [Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[4.64 (527)](https://www.capterra.com/p/156699/Klaviyo/reviews/) vs [Omnisend](https://www.capterra.com/p/153508/Omnisend/)[4.73 (836)](https://www.capterra.com/p/153508/Omnisend/reviews/) $20/month Price $16/month 4.6 Features 4.5 4.5 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/153508-156699/Omnisend-vs-Klaviyo) [Gmail](https://www.capterra.com/p/202338/Gmail/)[4.81 (13,397)](https://www.capterra.com/p/202338/Gmail/reviews/) vs [Yahoo Mail](https://www.capterra.com/p/266980/Yahoo-Mail/)[4.23 (850)](https://www.capterra.com/p/266980/Yahoo-Mail/reviews/) $0 Price Contact vendor for pricing 4.7 Features 4.1 4.8 Ease of Use 4.4 [View full comparison](https://www.capterra.com/compare/202338-266980/Gmail-vs-Yahoo-Mail)