# Compare Klaviyo vs Gmail 2026 | Capterra > Unsure of what to choose? Check Capterra to compare Klaviyo and Gmail based on pricing, features, product details, and verified reviews. Source: https://www.capterra.com/compare/156699-202338/Klaviyo-vs-Gmail --- # Klaviyo vs Gmail Features and Cost Comparison Last updated June 3rd, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: KlaviyoGmail2/4 selected [Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[4.6 (530)](https://www.capterra.com/p/156699/Klaviyo/reviews/) [Gmail](https://www.capterra.com/p/202338/Gmail/)[4.8 (13,477)](https://www.capterra.com/p/202338/Gmail/reviews/) [## Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[4.6 (530)](https://www.capterra.com/p/156699/Klaviyo/reviews/) Starting Price $20.00/month Value-for-Money 4.3 Functionality 4.6 Ease of Use 4.5 Customer Service 4.3 Reviews Sentiment Based on [530 reviews](#user-reviews) Positive 504 Neutral 20 Negative 6 [## Gmail](https://www.capterra.com/p/202338/Gmail/)[4.8 (13,477)](https://www.capterra.com/p/202338/Gmail/reviews/) Starting Price Contact vendor Value-for-Money 4.8 Functionality 4.7 Ease of Use 4.8 Customer Service 4.4 Reviews Sentiment Based on [13,477 reviews](#user-reviews) Positive 13,246 Neutral 199 Negative 32 ## Not a match? 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What’s your intended use case? ## Summary * * * Key features rated by users Features selected based on 12,154 reviews from email management software users. about the Fit Score methodology. Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology \--%Fit Missing features Not enough reviews Feature ratings Mobile App NA Email Distribution 4.5 Inbox Management \-- Email Monitoring 5.0 Access Controls/Permissions \-- 66%Fit Missing features Feature ratings Mobile App 4.8 Email Distribution NA Inbox Management 4.7 Email Monitoring 4.6 Access Controls/Permissions NA User satisfaction User satisfaction 4.6 User reviews[530](https://www.capterra.com/p/156699/Klaviyo/reviews/) Ease of use 4.5 Functionality 4.6 Value for money 4.3 Customer support 4.3 User satisfaction 4.8 User reviews[13,477](https://www.capterra.com/p/202338/Gmail/reviews/) Ease of use 4.8 Functionality 4.7 Value for money 4.8 Customer support 4.4 Price starts from Price starts from $20Usage Based, Per Month - Free version - Free trial Price starts from \-- - Free version - Free trial Best for Best for Klaviyo serves B2C businesses of all sizes with 400+ native integrations, including Shopify, WooCommerce, Magento, Salesforce Commerce Cloud, Square Online, Mindbody, and more. Best for Designed for businesses of all types and sizes, it is a cloud-based email marketing solution that assists with creating custom professional email addresses, sending bulk emails, and more. ## User reviews Pros & cons DN Dmytro N. CEO > "Klaviyo deep data integration allows us to track exact customer behavior and trigger precise email campaigns based on purchase history, which heavily..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7151543) Dan J. Lead Strategist, Designer > "They've continued to add features to try and justify the costs, but it gets harder to keep up as a small business." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7115526) DN Dmytro N. CEO > "It gives us deep insights into customer behavior and allows us to build complex, high-converting automated flows that consistently generate sales...." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7151543) AD Alexandre D. Secretary General > "Customer support is quick, however at the peak time it is sometimes slow which is frustrating for troubleshooting." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7175900) LW Lee W. Owner > "Easy ability to see how much money generated for each email sent, good visibility of who opened emails and who was active on the site and how long for..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7077455) VR Verified Reviewer Sr Manager, Digital Marketing > "Reporting is clunky and the UI buries things that should be front and center." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7128746) VR Verified Reviewer Digital and Marketing senior specialist > "During my time at Playmaker and Reper International, I’ve utilized Klaviyo to bridge the gap between complex data and personalized customer experiences." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7114621) Doga I. Director > "Some features are not available for every account/business." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7096566) AD Alexandre D. Secretary General > "It is an excellent solution for an IT related business such as ours where security and organization matter, but may not be worth the investment for..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7175900) VR Verified Reviewer Marketing > "The recent price increases have come unexpectedly where they now charge for x amount of profiles, this wasn't something we expected when we renewed our..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6857226) Cody A. President > "You can make an infinite number of email flows, campaigns, text campaigns, form, etc." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7143026) VR Verified Reviewer Sr Manager, Digital Marketing > "The UX and support don't match what you're paying at scale." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7128746) Linda S. CEO Founder > "As an agency, the majority of our clients use Klaviyo, so I’ve had extensive hands-on experience with it across a wide range of ecommerce brands and..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7134527) GD Grant D. Production and Product Line Manager formerly Marketing and Web Manager > "A bit pricy and tiers and auto upgrades take a while to get used to" [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6572455) Elena D. Marketing Manager > "It provides a lot of emails templates and a lot of drag sections to quick launch a Email marketing campaign and also you could design workflows to..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6686651) Raphael F. Head of Ecommerce > "It's a bit abusive even though the service is great." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6860235) OC Owen C. MD > "its huge amount of integrations with a range of ecommerce platforms, specifically in our case the tight integration with Shopify, helping us to easily..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6497002) Joseph E. Ecommerce and IT Manager > "I don't like the pricing structure for a lot of it." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7038090) Kennedy K. freelancer > "The thing I love is how powerful the tool is in terms of email marketing and how it can be easily integrated with big platforms such as Shopify and..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6689292) Raphael F. Head of Ecommerce > "We didn't appreciate the drastic price increase last year in 2024." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6860235) RO Ricki O. Owner > "Klaviyo's best features include: 1) creating targeted campaigns and automating email workflows 2) detailed insights into email performance to be able..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6551659) Cody A. President > "Their pricing is honestly insane." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7143026) VR Verified Reviewer Digital and Marketing senior specialist > "Being Klaviyo certified, I’ve seen firsthand how their predictive analytics and behavioral "Flows" outperform basic newsletters." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7114621) KM Kortney M. Owner > "The cost was getting high especially for a small list. And the support was not always available straight away" [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6665441) IS Ilayda S. Marketing Director > "It’s improved email open rates and resulted in more sales as we can send our fashion customers targetted promotions and keep them engaged with new..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6783045) KC Katie C. Email Team LEad > "Cost and pricing structure are not my favorite." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6813794) DANIEL V. Consultor > "I have several clients with whom I have implemented the tool and at least 40% of sales are thanks to the flows, registration pages and campaigns that I..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6483491) IA Isaac A. Student > "The only bad thing I found about this tool was that as the number of subscribers increased, the cost of Klaviyo also increased considerably, which can..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___4907836) SO Sophie O. Head of ecommerce > "More and more start-ups are launching complementary services to Klaviyo, such as Wax (Whatsapp solution) and Loyoly (loyalty program), so we've managed..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6728534) MB Miriam B. Administrator > "It was pretty complicated to manage the email domain switch." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6752033) RO Ricki O. Owner > "Its powerful segmentation and automation tools allow me to create highly targeted and personalized email campaigns." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6551659) AS Allison S. Email Designer > "It could take a while for the support team to understand what I was asking for help with." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6564905) SG Sauve G. Sales Representative > "Also many pre bulit tempates that helps to make emails very quick." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7169381) JF Jonah F. Manager of Product Development and Business Operations > "We experienced issues with contacts being overwritten when multiple sign-ups/subscriptions came through the same form." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6234071) VR Verified Reviewer Marketing > "They host weekly webinars, which are usually worthwhile and useful for the team to attend to learn about email marketing best practices." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6857226) Bo K. Customer Service Ambassador > "Has lots of reporting and analytics features but customizing them are not so practical, high management might not see them appealing." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6019114) LE Lindsey E. Owner - Head Designer > "I love the ease of connecting Klaviyo to my Shopify store and other apps." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7090949) VR Verified Reviewer Chief of Staff > "The interface can feel dense at first." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6823065) Sam Z. Director Of Marketing And DTC > "Klaviyo remains the easiest way for marketers to easily segment, personalize, and create behavior based automations." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7058703) TA Trevor A. Owner > "The lack of human response when you have an issue, while paying a premium price, makes us not want to recommend Klaviyo to any of our clients." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___5062600) AW Angela W. Graphic Designer > "We’ve seen better engagement, stronger results, and feel much more confident in our marketing since using Klaviyo." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7075018) SR Steve R. Digital Producer > "Klaviyo list management is also poor, and like some other platforms (seems to be a trend), Klaviyo gears the system towards pushing you to pay for more..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___3934652) JV Jeannie V. Operations Manager > "Klaviyo has got some major perks—think advanced segmentation, in-depth analytics, and automation that’s perfect for eCommerce." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6541060) MV Mariana V. Social media lead > "It is a little more expensive than other similar tools." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6810154) KK Kevin K. Marketing Manager > "The flow builder is powerful, flexible, and ideal for organizations that rely on data-driven automation." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7045217) LC Lataysha C. Owner > "My overall experience has been difficult to where I’ve used it and gave up on understanding it." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6768547) Kennedy K. freelancer > "It has been the best which has helped me in my journey to e-commerce and selling online, thus bridging the gap between me and my customers." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6689292) ZP Zenia P. Marketing Coordinator > "Also, it bills based on profiles, and takes ALL profiles from your Woocommerce account whether they're signed up for email or not. When I made noises..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___4873198) Samuel A. Digital marketing manager > "I enjoyed using Klaviyo especially for email marketing, it's easy integration with website to interact with signups makes a great option for me" [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6652553) KV Katya V. Developer > "We had to download a separate integration tool and were still unable to integrate the emails without the automatic double confirmation email (even..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___4159014) Doga I. Director > "Best email marketing platform for D2C ecommerce businesses." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7096566) SR Steve R. Digital Producer > "Basic requirements for flows are unnecessarily difficult to implement. When you contact Klaviyo support, staff gives information that contradicts their..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___3934652) RG Rob G. CEO > "good email campaigns with automation, easy to setup flows, integration with ecommerce stores worked well." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7006781) NA Ndifon A. Founder and CEO > "It's a significant drawback, especially for small businesses or those with limited budgets." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6008250) VR Verified Reviewer CEO > "I've used it for multiple clients and it's a very powerful and reliable app. If you've got the budget - go for it. If you're on a tight budget - there..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6621821) AW Adam W. eCommerce > "The import from mailchimp was a bit of a hassle, and the sync between Klaviyo and Shopify has some unexpected issues that crop up, but that's likely..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___4821411) SW Simona W. Head of marketing > "For the structure our emails, Klaviyo has been an effective tool." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6862781) VR Verified Reviewer Eigenaar > "Klaviyo keeps deducting money from our creditcard" [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6133256) Linda S. CEO Founder > "I’ve been using the platform for around 8–10 years, so I have a strong understanding of how it works and what it can do." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7134527) SK Sabri K. does not refund money > "We canceled a plan by mistake, they do not take it back and do not give refunds" [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6359313) JM Javier M. Project Manager > "Flows are easy to create, user profiles are really complete with all the info on a specific contact (if you have an ecommerce integration active)" [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6504218) John S. Social Media Consultant > "One potential downside of this platform is its pricing structure. While there is a free version of Klaviyo available, the more advanced features and..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___4607346) IA Isaac A. Student > "In addition, thanks to its advanced segmentation system, I was able to reach my target audience precisely, obtaining a higher opening and engagement..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___4907836) MC Maria C. Sales Executive > "It's frustrating when Klaviyo slows down and we have to start over from scratch after making edits, especially if the Email we're creating has a lot of..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___4679341) Bo K. Customer Service Ambassador > "Klaviyo could be the best when it comes to behaviour based automations especially building customer profiles and targets the correct customers when..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6019114) RR Ricardo R. Marketing > "Can get expensive, especially if using old email lists." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6292703) BJ Brittany J. Operations Manager > "I like that it has so many features that are one or two clicks to implement, like the follow up email feature." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6778473) JP Juliette P. CEO > "Klaviyo is a little expensive compared to sendinblue that we used before." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6007467) Bill L. Vice President of Sales and Operations > "We like how the data graphs." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7089137) MO Maria O. Growth Hacking Analyst > "It has some essential features in a small letter size which is complicated and complex to read; sometimes it isn't as intuitive as you would like it to..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___3685319) SB Sam B. E-Commerce Manager > "It integrates with Shopify remarkably well, and creating workflows via Shopify is very easy." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6746071) GN Gerald N. Marketing > "It's starting to get super expensive as our list grows." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6249682) IL Isaac L. Director of Sales and Business Development > "Their company continually develops new products that help merchants achieve greater success." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6859213) VR Verified Reviewer Owner > "I didn't know anything about email marketing before using Klaviyo." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6043278) VR Verified Reviewer Marketing > "It's easy to use, and the ability to build lists and segments is useful and also user friendly." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6857226) KN Kyle N. Owner > "It is a lot of work and their support is very limited." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6296706) JW Joe W. Marketing Lead > "Email templates, data analysis, contact management are all great" [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6590782) Ben U. CTO > "a bit expensive if you dont know what your doing." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6060970) Kennedy K. freelancer > "also, it is highly customizable that also connects perfectly with the vendors and customers." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6689292) SL Simon L. Manager > "Pricing seems a little high compared to others" [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6281452) [View Reviews](https://www.capterra.com/p/156699/Klaviyo/reviews/) Sven S. Director > "The strong search function, smart inbox organization, and seamless integration with other Google tools like Calendar and Drive are especially helpful in a busy work environment." [See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7128928) NW Nadra W. Administrative Assistant > "It fills up way faster than you'd expect, especially when you're running a business and dealing with large attachments, invoices, and files daily. Before you know it, you're getting that warning..." [See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7154230) Taquina D. Managing Partner > "Labels, filters, and the powerful search feature save me time, and the integration with Google Drive and Calendar keeps everything connected in one place." [See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7150017) Enguerran M. Fullstack Web Developer > "The user interface becomes cluttered when users have multiple threads and the 'Labels' system lacks intuitive design for some users because it provides more flexibility than standard folder systems." [See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7147870) MG Milagros G. Content creator and Social Media Manager > "I’ve used it for years for personal and work-related tasks, from receiving appointment reminders and bills, read my favorite newsletters to handling documents and communication for work and content..." [See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7155870) JW Jeffrey W. Owner > "Managing multiple labels and folders can take some time to learn, and the search results occasionally return more emails than expected, making it harder to find a specific message quickly." [See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7175935) DH Daniel H. Senior Lecturer > "Gmail offers a secure way to share any type of information from messages to documents and this helps me to securely share lecture updates with my students." [See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7179187) AB Andreja B. Senior Platform Engineer > "Additionally, the mobile interface is starting to feel a bit overcrowded with the forced integration of Chat and Meet at the bottom of the screen, reducing the space dedicated to reading emails." [See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7146677) MY Melyssa Y. Manager > "Customization options like labels, filters, and priority inbox allow you to tailor your experience to fit your workflow. Whether you’re managing personal emails or handling professional..." [See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7122562) AF Avery F. Artist and Tour Manager > "Furthermore, I find that the mobile interface has become a bit cluttered lately with the rather forced integration of chat and video conferencing tabs at the bottom of the screen." [See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7151703) RR Rebecca R. Production manager > "The powerful search tools, strong spam filtering, and integration with other Google services like Drive and Calendar add a lot of convenience. While inbox organization can take some effort and..." [See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7139330) BN Brennan N. Insurance Agent > "The web interface can feel a bit cluttered and heavy, especially with the chat, spaces, and meet sidebars constantly competing for screen real estate." [See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7177493) VP Valentin P. Administration Manager > "We have also used customisation options such as signatures, forwarding rules, shared mailbox access, and filters, which are very useful in a business environment." [See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7139079) PC Patty C. Manager > "Sometimes I have issues with email grouping, which causes a long email string that is hard to navigate. Although, I was able to eventually disable that feature." [See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7158562) DH Daniel H. Senior Lecturer > "Gmail has a message scheduling feature which makes it possible to schedule the delivery of a message for a later time and this help me to ensure that i send communications to my students about class..." [See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7179187) NC Nikki C. Permit Technician > "Additionally, while it offers a lot of features, the settings and customization options can feel overwhelming and not very intuitive if you’re trying to fine-tune your inbox experience." [See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7136268) VR Verified Reviewer Sr. SDET > "It works smoothly with tools like Google Drive, Google Calendar, and Google Meet, making it easy to attach files, schedule events, or jump into meetings." [See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7127095) VR Verified Reviewer VP Marketing > "Gmail lacks some more in-depth security features and allows for too much spam to pass through into normal inboxes" [See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7179440) Sven S. Director > "Google Mail offers excellent email organization with labels, filters, categories, and automatic sorting into tabs like Primary, Promotions, and Social, which makes it easy to stay on top of important..." [See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7128928) SB Scott B. Electrician > "If you have multiple emails, the app will make you a collective inbox, which can be annoying, but you can switch to primary at any time." [See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7177802) YA Yasser A. Graphic Designer > "I can easily find all of the emails from my clients, inspiration or project approvals without sifting through tons of emails in my inbox. When I share design files, the integration with Google Drive..." [See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7162980) Sven S. Director > "Some users may also find Gmail’s organization system less traditional than classic folder-based email clients, and privacy concerns are sometimes mentioned as a drawback." [See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7128928) Alejandro A. C. Postdoctoral Research Associate > "The app is able to sort my emails depending on their topic, which makes it really convenient because I can avoid updates and notifications when I want to look for my main inbox." [See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7158387) TH Trinity H. Teacher > "Additionally, customization options are somewhat limited compared to other email platforms, and the layout can feel cluttered at times." [See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7143621) MTM Mishell Tera M. Managing DIRECTOR > "It is fast, dependable, and the mobile app is exceptionally user-friendly. While the storage limits can be a hurdle for long-term users, the sheer convenience of having my email, calendar, and cloud..." [See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7106726) Gina M. Online Business Service Provider > "another thing I don't like about gmail is if you try and send an email with a large attachment, the email does not go through, it does not get saved as a Draft, you do not receive a warning of a 'too..." [See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___6867879) BE Ben E. Marketing and Communications Executive > "Gmail helps to organise all your emails and has a better process for any workspace using an email service that actually filters out the unnecessary emails." [See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7163705) RR Rebecca R. Production manager > "It can also be a bit overwhelming to manage a high volume of emails if you don’t stay on top of organization tools like labels and folders." [See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7139330) PP Piyusha P. Customer service > "The platform makes it easy to manage emails through powerful search functionality, smart categorization, spam filtering, and customizable labels." [See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7168840) FGC Federico Gastaldo C. Operatore di Patronato e Caf > "The app has social and promotional tabs that may misclassify our emails and make us miss on some important ones" [See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7172823) MK Manpreet K. Physiotherapist > "It is simple, dependable, and works seamlessly across my phone, tablet, and computer. Whether it's important work notifications, exam results, immigration updates, or everyday communication, Gmail..." [See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7174498) Stephanie W. Owner > "I don't like that I couln't find a free app for my Macbook where I can have multiple accounts logged in at once like on my Iphone." [See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7116547) AF Avery F. Artist and Tour Manager > "The power of the internal search engine is also a major asset: I just type a keyword or a contact's name, and I can find a message from several months ago in a single second." [See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7151703) KB Katie B. Business analyst > "I find when you are searching for an email ,the search functions isnt great and you can be trailing through a lot of emails to find the email you need." [See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7118620) AA Ashley A. Volunteer > "It's best from securing my account, help me keeping my records, help me retaining my contacts, helping me to access my documentation" [See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7100056) ES Ehsan S. Production Manager > "Syncing hiccups every now and then and insufficient advanced customization can ruin workflow, although coping with massive quantities of emails during ramp-up production necessitates manual..." [See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7012037) PP Piyusha P. Customer service > "I also appreciate how well it integrates with Google Drive, Calendar, Meet, and other productivity tools, creating a complete communication ecosystem." [See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7168840) SQ Sara Q. School Counselor > "Sometimes it doesn't sort things correctly between spam, priority, social, and other inboxes, so I have to look for emails." [See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7121644) SP Sonu P. Systems Analyst > "Features like labels, filters, categories, and customizable inbox settings help improve productivity and email organization." [See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7152523) Sven S. Director > "On mobile, a few features are not as complete as in the web version, which can occasionally limit flexibility for advanced users." [See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7128928) RJ Rashaad J. Junior A and R Associate > "The search feature is one of the biggest strengths in my opinion, especially when you need to quickly find an old conversation, a contract, or a shared file from several weeks ago." [See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7149417) RJ Rashaad J. Junior A and R Associate > "If the organization is not very structured, notification syncing can sometimes be a bit inconsistent depending on the devices being used." [See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7149417) Patricia L. Operations Manager > "Gmail is the best account from my account for sharing files and communicating with my colleagues in the organization with google hangouts." [See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7129378) VR Verified Reviewer Technician > "I sometimes am unable to find certain email threads even when searching exact names found in the title of threads." [See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7109633) VR Verified Reviewer CSR > "Gmail provides excellent value, especially since the standard version is free and includes a large storage allowance shared with Google Drive and other Google services." [See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7111504) VR Verified Reviewer Head of marketing > "What I like least is that for some reason it stopped feeding me incoming emails out of the blue, and missed an important meeting because of it. Although I reset my phone, it still not working." [See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7075000) Nathaniel C. Account Executive > "Features like Smart Compose, powerful search, labels, and filters make managing high email volume simple and efficient." [See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7085322) KB Kim B. RBT > "I do not like that I run out of space but don't mind having to pay for additional storage as needed as they have good and fair prices and a variety of options for different needs." [See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7167482) Enguerran M. Fullstack Web Developer > "The integration with the rest of the Google Workspace (especially Drive and Calendar) is seamless and essential for my daily workflow." [See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7147870) MY Melyssa Y. Manager > "Limited Customer Support for Free Users If something goes wrong, it can be hard to get direct help unless you’re using a paid Google Workspace account." [See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7122562) VR Verified Reviewer CSR > "These tools allow users to organize their inbox efficiently and tailor the email workflow to their needs." [See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7111504) IP Indra P. IT Manager > "However, it does not have a lot of flexibility when it comes to interface design and could better deal with unique support requests." [See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7176537) Sven S. Director > "In addition, the close integration with other Google services adds a lot of convenience, especially when switching between email, calendar, files, and meetings." [See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7128928) MY Melyssa Y. Manager > "Ads in Inbox (especially in the Promotions tab), which can make the inbox feel less clean or more commercial." [See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7122562) Rahul W. Student > "the search feature is honestly the best part because i can type one keyword and instantly find an email from five years ago it saves me so much time when i am looking for old receipts or forgotten..." [See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7064417) EK Ernest K. Accounting Professional, CPA candidate > "The automatic sorting isn’t always accurate — some important emails end up in the promotions tab. And the free storage fills up quickly if you receive a lot of attachments." [See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7031938) AD Aaron D. Tech Specialist > "The amount of features you get with your gmail account is very good deal especially if you pay for the built in gemini features that helps summarize email threads and can tell you by priority level..." [See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7047935) Rahul W. Student > "i really dont like the new layout with the chat and meet tabs taking up space i never use those features and they just make the screen feel cluttered it was much better when it was just a simple..." [See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7064417) SV Sammi V. Senior Client Manager > "I really like the built-in spam protection, automatic sorting into tabs (Primary, Promotions, Social), and integration with other Google Workspace apps like Drive, Calendar, and Meet." [See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7044781) CM Claudio M. Digital Marketing Manager > "Gmail has minimal customization options and this makes it rigid and less responsive" [See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7174859) ES Ehsan S. Production Manager > "Easy-to-use interface and powerful search in Gmail means working with inbox using filters and labels is easy; customization capabilities align experience to production workflows and monitoring tools..." [See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7012037) Harshul S. Senior. Technical Support Specialist for Network Operations > "There are small annoyances like cluttered threads or limited customization, but nothing major that stops me from using it." [See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7131802) JPN Jean-Pierre N. Instructional Designer > "I like the free storage, search, amazing spam filtering, and seamless integration with Google Docs, Drive, accessiblity accros may devices." [See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7068518) DC Daniel C. Benefits and Compliance Manager > "I think the layout and ability to compose and edit emails is not quite as good as Outlook. " [See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7143211) BY Brian Y. Visa Consulting Specialist > "Gmail has played the fundamental role in my visa consulting practice, enabling to store client emails, forms, and consular messages in a searchable and well-organized way in a reasonably large number..." [See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7064815) VR Verified Reviewer Crisis Intervention Peer Specialist > "I sometimes have issues with sent emails going to a "queued" folder rather than actually sending but that could be on my side as my son doesnt experience this." [See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7121502) DS Danielli S. Architect > "This feature streamlines the process of accessing services, eliminating the need to create and memorize additional passwords, and this integration also gives me greater confidence and security." [See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___6854511) BY Brian Y. Visa Consulting Specialist > "I hate when my add-ons sometimes malfunction, or even when notifications take a long time on my phone because a client could have lost his or her slot after missing a time-sensitive consular email." [See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7064815) OP Olivia P. Senior Technical Strategist > "Smooth experience, smart inbox sorting, strong spam protection, reliable syncing across devices, and great integration with other Google products." [See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7041392) AM Anna M. Customer Service Agent > "It’s no longer possible to create a new Gmail account without providing a phone number for verification." [See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7132031) VR Verified Reviewer Accountant > "It keeps my emails organized, has a powerful search feature, and works seamlessly with other Google tools, which makes managing my communication much easier" [See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7069272) MK Mohammed K. Teacher > "the attaching big files not supported, and promotion emails are annoying and there no how to stop that." [See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7103433) Nathaniel C. Account Executive > "Gmail offers unmatched reliability, intuitive design, and seamless integration with the broader Google Workspace ecosystem." [See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7085322) Swarnima G. Software Engineer > "Most of the time, help comes from articles or community discussions rather than direct assistance, which can be frustrating when dealing with specific issues." [See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7138198) Montesan B. Marketing Consultant > "Gmail has a schedule send feature which allows me to customize my preferred time when i want my emails to be delivered." [See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___6874651) Zach P. Marketing Coordinator > "This can lead to you missing important emails if you don't pay as close attention to these email subfolders." [See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7104646) KS Katie S. Operations Manager > "It keeps my inbox organized, makes searching fast, and works seamlessly with Google Drive and Calendar, which makes daily work much smoother." [See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___6881663) BE Ben E. Marketing and Communications Executive > "There is not much that I don't like about Gmail; the only thing that could be improved is adding more customisation features." [See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7163705) RH Renee H. Manager > "Its one of the main support systems to our business, we have several emails that we use daily and need to toggle between based on needs." [See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7088539) Charlie L. Videographer and Editor > "Recently, they've added an unsubscribe button up top, but I've found that not to work as well as manually doing it." [See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7099338) [View Reviews](https://www.capterra.com/p/202338/Gmail/reviews/) ## User interface [Klaviyo](https://www.capterra.com/p/156699/Klaviyo/) 4.64 (530) [Gmail](https://www.capterra.com/p/202338/Gmail/) 4.81 (13,477) ### Features Do these products fit your needs? Prioritize real-user-identified key features according to your needs to find your best fit. \--% Fit vs \--% Fit Access Controls/Permissions 207 Important Activity Dashboard 150 Important AI Copilot 120 Important Klaviyo Top features 40/47 - Access Controls/Permissions - Activity Dashboard - AI Copilot - Alerts/Notifications - API - Archiving & Retention - Autoresponders - Campaign Analytics - Campaign Management - Canned Responses - Chat/Messaging - Collaboration Tools - Contact Management - Customer Segmentation - Customizable Fields - Customizable Forms - Customizable Templates - Data Recovery - Drag & Drop - Email Distribution - Email Marketing - Email Monitoring - Email Templates - Email Tracking - Generative AI - Inbox Management - Mobile App - Multiple User Accounts - Prioritization - Queue Management - Real-Time Analytics - Real-Time Monitoring - Real-Time Reporting - Reporting/Analytics - Response Management - Routing - Search/Filter - Shared Inboxes - Signature Management - Social Media Integration - Spam Blocker - Support Ticket Management - Tagging - Third-Party Integrations - Whitelisting/Blacklisting - Workflow Automation - Workflow Management [See all features](https://www.capterra.com/p/156699/Klaviyo/#features) Gmail 19/47 - Access Controls/Permissions - Activity Dashboard - AI Copilot - Alerts/Notifications - API - Archiving & Retention - Autoresponders - Campaign Analytics - Campaign Management - Canned Responses - Chat/Messaging - Collaboration Tools - Contact Management - Customer Segmentation - Customizable Fields - Customizable Forms - Customizable Templates - Data Recovery - Drag & Drop - Email Distribution - Email Marketing - Email Monitoring - Email Templates - Email Tracking - Generative AI - Inbox Management - Mobile App - Multiple User Accounts - Prioritization - Queue Management - Real-Time Analytics - Real-Time Monitoring - Real-Time Reporting - Reporting/Analytics - Response Management - Routing - Search/Filter - Shared Inboxes - Signature Management - Social Media Integration - Spam Blocker - Support Ticket Management - Tagging - Third-Party Integrations - Whitelisting/Blacklisting - Workflow Automation - Workflow Management [See all features](https://www.capterra.com/p/202338/Gmail/#features) ### Recognition Klaviyo is recognized as a top-rated tool in 5 Capterra Shortlist reports Gmail is recognized as a top-rated tool in 3 Capterra Shortlist reports Best Value Email ManagementSoftware (2026)  ### Deployment & support Klaviyo Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Gmail Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details Klaviyo - By Klaviyo - Located in United States - Founded in 2012 Gmail - By Google - Located in United States - Founded in ## Popular Comparisons [Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[4.64 (530)](https://www.capterra.com/p/156699/Klaviyo/reviews/) vs [Brevo](https://www.capterra.com/p/132996/brevo/)[4.62 (3,489)](https://www.capterra.com/p/132996/brevo/reviews/) $20/month Price $9/month 4.6 Features 4.5 4.5 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/132996-156699/brevo-vs-Klaviyo) [Gmail](https://www.capterra.com/p/202338/Gmail/)[4.81 (13,477)](https://www.capterra.com/p/202338/Gmail/reviews/) vs [Microsoft Outlook](https://www.capterra.com/p/227138/Microsoft-Outlook/)[4.54 (2,481)](https://www.capterra.com/p/227138/Microsoft-Outlook/reviews/) $0 Price Contact vendor for pricing 4.7 Features 4.5 4.8 Ease of Use 4.5 [View full comparison](https://www.capterra.com/compare/202338-227138/Gmail-vs-Microsoft-Outlook) [Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[4.64 (530)](https://www.capterra.com/p/156699/Klaviyo/reviews/) vs [Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,643)](https://www.capterra.com/p/110228/MailChimp/reviews/) $20/month Price $13/month 4.6 Features 4.4 4.5 Ease of Use 4.4 [View full comparison](https://www.capterra.com/compare/110228-156699/MailChimp-vs-Klaviyo) [Gmail](https://www.capterra.com/p/202338/Gmail/)[4.81 (13,477)](https://www.capterra.com/p/202338/Gmail/reviews/) vs [Google Workspace](https://www.capterra.com/p/247901/Google-Workspace/)[4.70 (17,618)](https://www.capterra.com/p/247901/Google-Workspace/reviews/) $0 Price $7/month 4.7 Features 4.6 4.8 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/202338-247901/Gmail-vs-Google-Workspace) [Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[4.64 (530)](https://www.capterra.com/p/156699/Klaviyo/reviews/) vs [MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,318)](https://www.capterra.com/p/136603/MailerLite/reviews/) $20/month Price $12/month 4.6 Features 4.5 4.5 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/136603-156699/MailerLite-vs-Klaviyo) [Gmail](https://www.capterra.com/p/202338/Gmail/)[4.81 (13,477)](https://www.capterra.com/p/202338/Gmail/reviews/) vs [Microsoft 365](https://www.capterra.com/p/227157/Microsoft-365/)[4.65 (14,116)](https://www.capterra.com/p/227157/Microsoft-365/reviews/) $0 Price $6/month 4.7 Features 4.6 4.8 Ease of Use 4.5 [View full comparison](https://www.capterra.com/compare/202338-227157/Gmail-vs-Microsoft-365) [Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[4.64 (530)](https://www.capterra.com/p/156699/Klaviyo/reviews/) vs [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,565)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) $20/month Price $15/month 4.6 Features 4.5 4.5 Ease of Use 4.2 [View full comparison](https://www.capterra.com/compare/79367-156699/ActiveCampaign-vs-Klaviyo) [Gmail](https://www.capterra.com/p/202338/Gmail/)[4.81 (13,477)](https://www.capterra.com/p/202338/Gmail/reviews/) vs [Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,643)](https://www.capterra.com/p/110228/MailChimp/reviews/) $0 Price $13/month 4.7 Features 4.4 4.8 Ease of Use 4.4 [View full comparison](https://www.capterra.com/compare/110228-202338/MailChimp-vs-Gmail) [Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[4.64 (530)](https://www.capterra.com/p/156699/Klaviyo/reviews/) vs [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.34 (2,934)](https://www.capterra.com/p/31898/Constant-Contact/reviews/) $20/month Price $12/month 4.6 Features 4.2 4.5 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/31898-156699/Constant-Contact-vs-Klaviyo) [Gmail](https://www.capterra.com/p/202338/Gmail/)[4.81 (13,477)](https://www.capterra.com/p/202338/Gmail/reviews/) vs [Brevo](https://www.capterra.com/p/132996/brevo/)[4.62 (3,489)](https://www.capterra.com/p/132996/brevo/reviews/) $0 Price $9/month 4.7 Features 4.5 4.8 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/132996-202338/brevo-vs-Gmail) [Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[4.64 (530)](https://www.capterra.com/p/156699/Klaviyo/reviews/) vs [Omnisend](https://www.capterra.com/p/153508/Omnisend/)[4.73 (836)](https://www.capterra.com/p/153508/Omnisend/reviews/) $20/month Price $16/month 4.6 Features 4.5 4.5 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/153508-156699/Omnisend-vs-Klaviyo) [Gmail](https://www.capterra.com/p/202338/Gmail/)[4.81 (13,477)](https://www.capterra.com/p/202338/Gmail/reviews/) vs [Yahoo Mail](https://www.capterra.com/p/266980/Yahoo-Mail/)[4.22 (858)](https://www.capterra.com/p/266980/Yahoo-Mail/reviews/) $0 Price Contact vendor for pricing 4.7 Features 4.1 4.8 Ease of Use 4.4 [View full comparison](https://www.capterra.com/compare/202338-266980/Gmail-vs-Yahoo-Mail)