# Klaviyo Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Klaviyo Software - reviews, pricing plans, popular comparisons to other Email Marketing products and more. Source: https://www.capterra.com/compare/156699-202442/Klaviyo-vs-Recart --- # Klaviyo Software Review 2026: Features, Integrations, Pros & Cons Last updated on May 12, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. Independent research methodology Capterra’s researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. 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[Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/) [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Users](#users)[Pros and Cons](#pros-cons)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Klaviyo ## What is Klaviyo? Klaviyo is the all-in-one platform purpose-built to help B2C businesses grow, combining marketing, analytics, and service in one intuitive solution. Powered by unified data and built-in AI, Klaviyo makes it easy to scale marketing automation and personalization across email, SMS/RCS, WhatsApp, push, and ads. With 400+ native integrations, 100+ prebuilt templates and flows, and unlockable analytics like RFM and funnel reporting, Klaviyo helps you move faster, simplify operations, and build stronger customer relationships. ## What is Klaviyo used for? [Email Marketing](https://www.capterra.com/email-marketing-software/)[Marketing Automation](https://www.capterra.com/marketing-automation-software/)[Campaign Management](https://www.capterra.com/campaign-management-software/) Recognitions Shortlist Top alternative Featured Overall rating Based on 528 user reviews Reviews sentiment Positive 95% Neutral 4% Negative 1% Pros & cons Comprehensive email marketing suite Intuitive platform for beginners High and complex pricing structure Frequent technical glitches and slowdowns Starting price $20 Usage Based, Per Month Free trial available Capterra Shortlist charts the highest-rated and most popular products... - CRM / 2026 - Email Marketing / 2026 - SMS Marketing / 2026 Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Klaviyo?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://www.klaviyo.com/&name=Klaviyo) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Klaviyo 4.6 (528) VS. [4.6 (3,446)](https://www.capterra.com/p/132996/brevo/reviews/) Starting Price $20 Usage Based, Per Month Starting Price $9 Usage Based, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.5 (525) Ease Of Use 4.6 (3,434) Value For Money 4.3 (451) Value For Money 4.5 (3,014) Customer Service 4.3 (439) Customer Service 4.5 (3,014) ## Klaviyo alternatives [4.5 (6,230)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) Starting price $15.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 93% of reviewers rated it above 4 stars [4.3 (710)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 87% of reviewers rated it above 4 stars [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) [4.5 (17,604)](https://www.capterra.com/p/110228/MailChimp/reviews/) Starting price $13.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 92% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/110228/MailChimp/) Highest Rated [Gmail](https://www.capterra.com/p/202338/Gmail/) [4.8 (13,411)](https://www.capterra.com/p/202338/Gmail/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/202338/Gmail/) [View all alternatives](https://www.capterra.com/p/156699/Klaviyo/alternatives/) ## FAQs about Klaviyo Overview ### What problems does Klaviyo solve? Klaviyo solves inefficient e-commerce email marketing by centralizing customer data, Shopify and store integrations, audience segmentation, and automated flows. It reduces manual campaign setup, broad untargeted sends, spam risk, and weak performance visibility. E-commerce marketers, retention teams, agencies, and online store operators benefit most from its targeted campaigns, templates, and analytics. Answer based on 291 reviews Overview ### Which roles and teams benefit most from Klaviyo? Klaviyo is most used by business owners, founders, and executives, along with marketing and ecommerce teams. Leaders use it to track campaign revenue and customer engagement, while marketing managers and coordinators build automated email and SMS flows, segment audiences, and optimize promotions, retention, and online store performance. Answer based on 505 reviews Overview ### What company size and industries is Klaviyo built for? Klaviyo is built for small B2C businesses, with 92% of reviewers from small companies, and it is used most in Retail at 20%. It also serves midsize and enterprise teams, but reviewer use centers on Marketing and Advertising at 16% and Apparel & Fashion at 9%, alongside ecommerce integrations. Answer based on 528 reviews Features and Usability ### What are the key features of Klaviyo? Klaviyo includes core email marketing features such as email automation, drag-and-drop email templates, A/B testing, and campaign analytics. Differentiating features include customer segmentation, flow setup for abandoned cart and welcome series, ecommerce integrations like Shopify and WooCommerce, plus SMS marketing and signup forms for lead capture. Answer based on 231 reviews Pricing ### How much does it cost and what fees or limitations are included? Klaviyo starts with a free plan for 0–250 active profiles, plus a free trial. Paid pricing begins at $20/month for the Email plan and $35/month for Email + SMS. Reviewers say profile-based pricing can get expensive as lists grow, though some find the free tier and functionality worth it. Answer based on 161 reviews Integrations ### Which third-party tools and platforms does Klaviyo integrate with? Klaviyo integrates with Shopify, WooCommerce, BigCommerce, WordPress, Yotpo, Gorgias, Google Analytics 360, and Smile.io. It supports over 50 integrations overall, with catalog coverage extending into ecommerce, customer support, analytics, and commerce tools such as Adobe Commerce, AfterShip, and Chargebee. Answer based on 205 reviews Getting Started and Support ### How easy is it to onboard and train a team on Klaviyo? Klaviyo is fairly quick to onboard for marketers familiar with email tools and for nontechnical users handling basic campaigns, helped by live online sessions, webinars, videos, and documentation. Admins and teams setting up flows, analytics, or integrations usually need more time, and some reviewers wanted clearer tutorials or more guided onboarding. Answer based on 63 reviews Getting Started and Support ### What customer support options does Klaviyo offer, and how do users rate the experience? Klaviyo offers email/help desk, chat, a knowledge base, and FAQ/forum resources. Users often say the help center and educational materials are useful for solving issues independently, while direct support gets mixed feedback: some report helpful setup assistance, but others mention slow replies, long chat waits, inconsistent guidance, and delays during urgent troubleshooting. Answer based on 193 reviews ## Who uses Klaviyo? Based on Capterra reviews from the past 2 years Talk to a software expert to get a free software list tailored to your business needs Company size Based on 105 reviews 100% 75% 50% 25% Smallbusiness Midsizebusinesses Enterprise Top job functions Based on 105 reviews Marketing 38% Marketing 38% Administrative 17% Entrepreneurs/ Owners 13% Creative & Design 10% Others 23% Top industries Based on 105 reviews Marketing and Advertising 37% Retail 27% Apparel & Fashion 19% Consumer Goods 10% Other 7% ## Pros and Cons Comprehensive email marketing suite 94% positive reviews out of 116 Most reviewers find email marketing highly effective due to robust segmentation, campaign customization, detailed analytics, and seamless integration with major e-commerce platforms, enabling targeted and personalized communications. Dhiren G MD, 2 - 10 employees. "This allows for the crafting of highly targeted email campaigns that resonate well with each customer segment." High and complex pricing structure 54% negative reviews out of 99 Some reviewers describe pricing as a drawback, citing rapid cost increases with list growth, confusing billing models, and higher expenses compared to competitors, making it challenging for small businesses to justify ongoing costs. Maral P Marketing, 51 - 200 employees. "The recent price increases have come unexpectedly where they now charge for x amount of profiles, this wasn't something we expected when we renewed our contract." Intuitive platform for beginners 95% positive reviews out of 43 Most reviewers describe ease of use as a major advantage, highlighting the platform’s straightforward navigation, simple setup, and minimal learning curve, which allows new users to quickly become productive without technical expertise. Frequent technical glitches and slowdowns 71% negative reviews out of 49 Some reviewers report bugs and issues, including platform slowdowns, editor glitches, integration errors, and occasional poor customer support, which disrupt workflow and create frustration during campaign setup and management. Jonah F Manager of Product Development and Business Operations, 2 - 10 employees. "We experienced issues with contacts being overwritten when multiple sign-ups/subscriptions came through the same form." Advanced marketing automation tools 93% positive reviews out of 42 Most reviewers appreciate automation for reducing manual tasks, offering flexible workflow customization, and providing easy-to-use visual builders that streamline campaign management and improve marketing efficiency. Aleksej S CEO, 2 - 10 employees. "My favorite is the automation builder, I think it's the most advanced and customizable out there." ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Email Campaign Management 4.7 (162) 74.07% of 162 reviewers that rated this feature as important or highly important With this capability, you easily create, organize, and monitor email campaigns using visual tools and flexible templates. Reviewers appreciate the straightforward workflow, real-time metrics, and A/B testing, though some find list limits and adding individuals restrictive. Mobile Optimization 4.5 (112) 74.11% of 112 reviewers that rated this feature as important or highly important Klaviyo offers robust mobile optimization, letting you preview, adjust, and design emails for both desktop and mobile. Some reviewers find it easy to ensure responsive layouts and device-specific elements, though a few want more editing options for mobile blocks. Campaign Scheduling 4.8 (72) 80.56% of 72 reviewers that rated this feature as important or highly important It gives you the flexibility to automate and plan campaign sends for optimal timing. Users think scheduling is simple, with options to pause, edit, or reschedule. They value smart sends by time zone and segment, but some wish for more advanced timing suggestions. Marketing Automation 4.7 (65) 76.92% of 65 reviewers that rated this feature as important or highly important Automate workflows and trigger campaigns based on customer actions Email Marketing 4.8 (62) 79.03% of 62 reviewers that rated this feature as important or highly important Create and send email blasts/campaigns Campaign Analytics 4.6 (59) 86.44% of 59 reviewers that rated this feature as important or highly important Track and interpret campaign performance metrics Klaviyo 148 features Send and receive text messages to communicate with clients or prospects in real-time Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Define levels of authorization for access to specific files or systems Dashboard to view the status of ongoing processes, identify current incidents and track past activities Track and document all activities across devices, networks, and other systems A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Application programming interface that allows for integration with other systems/databases Moving and separately storing data that is not actively used or continuous storage of data for compliance purposes Creation, approval, versioning, and distribution of visual assets and designs Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention Automatic reply functionality for incoming messages Automatically create schedules based on business needs or employee availability and qualifications Create and automatically send premade copy in response to customer messages Track and analyze user behavior within a system or network Track visitors'/audience's responses across web pages and other optimized content Track and analyse user behavior within a system or network Provides centralized location and shareable capabilities for storage, distribution, and editing of brand guidelines Monitor social media posts or web that mention a particular brand Track and interpret campaign performance metrics Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Plan and strategize marketing campaigns It gives you the flexibility to automate and plan campaign sends for optimal timing. Users think scheduling is simple, with options to pause, edit, or reschedule. They value smart sends by time zone and segment, but some wish for more advanced timing suggestions. Group campaigns by project, client, or campaign for better management. Ensure all emails are compliant with anti-spam guidelines, as required by the CAN-SPAM Act Shortcuts for inputting frequently used messages Manage various distribution channels, build relations with channel partners, and track their performance Communicate using direct chat or messages within the system Track the amount of clicks on individual products to measure campaign results Manage and track all internal and external communication conducted via calls, email, text, or chat Track and manage adherence to policies for any service, product, process, or supplier Manage user consent requests and documents Centralized database of stakeholders and their contact information such as names, address, phone number etc. Manage, organize, and store contact information Centralized repository to store content and assets Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving Plan to upload and publish specific content on social media platforms, screens etc. Improving user journey to boost the percentage of visitors who take a desired action (sign-ups or purchases) Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system A report showing what actions customers perform A collection of customer information such as contact details, demographics, previous interactions, etc. Visualize and analyze customer experience across all touchpoints and channels Record customer information, purchase history, and other notes Process of dividing customers into groups based on common characteristics Tool to send questionnaires to customers to gauge feedback Add customized logos and colors to align with company branding Create unique call-to-actions to drive clicks (buttons, banners, graphics, etc.) Customize data fields to support various needs and use cases Customize contracts and forms to collect specific information Alter the layout and content of reports Pre-designed layouts that can be customized to match preferences and requirements Create labels for products that contain required information such as colors, sizes, dates, etc. Import and export data to and from software applications Combining data from different sources and providing a unified view Protect sensitive data for digital privacy Manage digital assets Assemble applications and processes by dragging over and arranging pre-built components Send automated marketing emails based on user actions over a predetermined period Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience With this capability, you easily create, organize, and monitor email campaigns using visual tools and flexible templates. Reviewers appreciate the straightforward workflow, real-time metrics, and A/B testing, though some find list limits and adding individuals restrictive. Manage, store and organize emails within the system or via third-party apps Create and send email blasts/campaigns Ability to oversee and optimize the operations of a mail server Set up automated email sequences to streamline outreach and engage leads/contacts Pre-made examples and templates for emails Track delivered, received, and opened emails Tracks metrics that provide insight into how a user interacts with any interface or product Predefined actions automatically performed on the occurance of specific events Store, manage and track all forms in a centralized location Ensure compliance with the General Data Protection Regulation protocols Use AI to generate content in the form of text, images, videos, etc. Add, edit, and manipulate HTML code directly Edit, touch up, and convert images for publishing Store and manage images Organize, prioritize, and manage incoming communications Track interaction history by documenting conversations for contacts Create landing pages or online forms designed to capture new leads and prospects Automatically identify and save contact information of potential customers Manage the process of attracting and converting business prospects into leads Store information about leads or contacts and track, manage and nurture them throughout the sales process Engage with a lead throughout the sales process by actively providing information Score a lead based on quality or likelihood to buy/convert based on predetermined criteria Divide leads into buckets based on predefined criteria and routing rules Manage contacts across multiple mailing lists Ability to chat online in real time Automate workflows and trigger campaigns based on customer actions See past and upcoming campaigns and communications in a calendar view Send messages to multiple subscribers at the same time Personalize text messages using templates and custom fields Electronic coupons delivered to a mobile device that can be exchanged for a discount Klaviyo offers robust mobile optimization, letting you preview, adjust, and design emails for both desktop and mobile. Some reviewers find it easy to ensure responsive layouts and device-specific elements, though a few want more editing options for mobile blocks. Observe and track the demand, usage, progress or quality of a system, product, or user Manage multiple campaigns in one system Allows communication with customers or users via multiple channels such as phone, email, live chat, etc. Coordinate marketing efforts across channels (email, landing pages, social media, etc.) Manage and support multiple languages Allows users to manage data from a number of sources Allow multiple users with individual logins and varying permissions to use the same account, software, portal, or service Create many versions of emails, forms, or actions and gauge which is most effective Create and update newsletter content to increase engagement Track the number of open emails, messages, and texts for any campaign Adjust communications based on previous interactions or personal preferences Predict future data based on historical data sets Analyzing historical and current data and generating a model to help predict future outcomes. Preview materials before finalizing projects Arrange tasks based on the level of priority or urgency Streamlining repetitive tasks and activities through automated and predefined workflows Product suggestions provided to users based on past behavior and relevant data, such as browsing and purchasing history Tools designed to streamline the process of lead generation and management for sales teams Analyze and gain insights into data in real-time Receive data and information in real time Active monitoring of systems, applications, or networks Active reporting of data and metrics Algorithmically generated suggestions based on user behaviors, preferences, or data patterns to enhance UX, productivity, or engagement Collection, analysis, and representation of numerical data and generation of reports to understand various patterns View and track pertinent metrics to find patterns and gain insights from data Planning and managing of resources and procedures to mitigate the impact of events and incidents Monitor conversion rates and analyze effectiveness and profitability of marketing efforts Track in detail how users interact with your campaigns and pages (scrolling, button interactions, etc.) Reports specific to sales analysis for trends and strategies Send individual or bulk text messages at predetermined times Search and filter data across systems to locate required information by entering keywords or certain criteria Group leads or contacts based on their specific characteristics An email inbox that can be accessed and managed by multiple individuals Short phone numbers that used to opt-in to SMS campaigns Send promotional campaigns or transactional messages via text messages Send messages via SMS Manage campaigns and track engagement for marketing efforts across social media channels Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. Track activity on sites such as Facebook, Twitter, Instagram, etc. Market event via social media tools Filters used to determine different types of malware threats Ability to present data insights in the form of a story to the audience Add or remove subscribers from mailing lists Allow customers/users to submit support queries and service requests Gauge satisfaction and receive information for improvement and success Attach digital tags to documents and assets for identification, search, or monitoring purposes Create, save, and re-purpose templates for emails, forms, etc. Messaging system designed for contests and sweepstakes Set up connections to third-party platforms to improve business processes Track revisions and updates made to files and navigate between different versions Interact with data visualization elements, such as charts and graphs, to drill down into data Web form that allows users to enter data that is sent and processed for different reasons Track and analyze information regarding website visitors Monitor activity of individuals who visit your website using cookies Create, design and manage workflows for repetitive tasks What You See Is What You Get is a no-code tool that allows users to create and edit content using a visual interface Get Advice We can help you find the software with the features you need. Features 4.6 (525) 4.6 Based on 525 reviews ## Pricing Value for money 4.3 (451) Free Trial Free Version [View pricing plan details](https://www.capterra.com/p/156699/Klaviyo/pricing/) Email $20.00 Usage Based,Per Month It includes: - 251 - 500 active profiles - Email support - Chat support - 5,000 Emails per month Email + SMS $35.00 Usage Based,Per Month It includes: - Starting at 5,000 monthly email sends - Email and Chat Support - 1,250 SMS credits per month - Multi-channel A/B testing - Multi-channel attribution - Multi-channel segmentation Value for money 4.3 (451) 4.3 Based on 451 reviews ## Integrations [ Canva](https://www.capterra.com/p/168956/Canva/)[ Wix](https://www.capterra.com/p/169007/Wix/)[ Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)[ Shopify](https://www.capterra.com/p/83891/Shopify/)[ Eventbrite](https://www.capterra.com/p/114949/Eventbrite/)[ Zendesk Suite](https://www.capterra.com/p/164283/Zendesk/)[ Stripe](https://www.capterra.com/p/123889/Stripe/)[ Mindbody](https://www.capterra.com/p/40229/MINDBODY/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.3 (439) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.3 (439) 4.3 Based on 439 reviews ## User reviews Overall rating 4.6 Based on 528 reviews Filter by rating 5(376) 4(126) 3(20) 2(1) 1(5) Mentioned topic Sorted by most recent DN Dmytro N. CEO Retail ### "The ultimate email marketing platform for scaling e-commerce" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 May 16, 2026 Klaviyo is the most powerful email marketing automation tool we've used for our store. It gives us deep insights into customer behavior and allows us to build complex, high-converting automated flows that consistently generate sales. Despite the premium price, the ROI makes it completely worth it. Pros The segmentation capabilities and automated flows are unmatched in the e-commerce space. Klaviyo deep data integration allows us to track exact customer behavior and trigger precise email campaigns based on purchase history, which heavily drives our repeat sales and revenue. Cons The pricing structure scales up quite aggressively as your subscriber list grows, which can be tough for growing brands. Also, the advanced design tools and custom HTML template builders have a bit of a steep learning curve for beginners. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Cody A. President Marketing and Advertising ### "Amazing platform but comes at a cost $$$" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 7/10 May 1, 2026 Overall, it has been very positive. Great platform, good support, amazing capabilities for ecommerce brands. But, if margins are tight and you don't capitalize on email marketing you probably won't be able to afford it Pros Klaviyo is incredibly powerful. You can make an infinite number of email flows, campaigns, text campaigns, form, etc. It can be super granular, you can connect it to Facebook for creating custom audiences, it tracks everything from customer purchase frequency to when they are active on site, etc. I sent out weekly campaigns and it does a great job and allowing me to format them the exact way I want it. Cons Their pricing is honestly insane. I got grandfathered in so I pay a super discounted rate but if I were a new customer looking for an email marketing platform I probably wouldn't go with Klaviyo simply because once you start to scale the cost is ridiculous. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Klaviyo had better functionality and I could customize my flows the exact way I wanted to Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. EM Elizabeth M. VP Luxury Goods & Jewelry ### "Still great to use" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 April 24, 2026 We use klaviyo for email and sms now instead of using multiple platforms to keep up with which is helpful Pros Now that they added canva as a module that has been very helpful for easily creating emails and ads and everything in one place Cons I don’t like their customized templates. I find them very hard to use and edit. I wish reporting was also more advanced like mailchimp or others for profile users Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Linda S. CEO Founder Consumer Services ### "Powerful Ecommerce Email Platform With a Learning Curve" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 3.0 3.0 Likelihood to Recommend 8/10 April 20, 2026 Overall, my experience with Klaviyo has been very positive. I’ve been using the platform for around 8–10 years, so I have a strong understanding of how it works and what it can do. As an agency, the majority of our clients use Klaviyo, so I’ve had extensive hands-on experience with it across a wide range of ecommerce brands and use cases. Pros What I liked most about Klaviyo is that once you get comfortable with the platform, it really stands out as one of the best email tools for ecommerce. It offers strong automation, detailed segmentation, and solid reporting, which makes it very effective for growing and managing email marketing. Cons The biggest downside is the cost. It can be expensive, especially as your subscriber list grows and you scale your email program. Switched from [Omnisend](https://www.capterra.com/p/153508/Omnisend/) wanted a richer analytics platform for my clients Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AU Anonymous User Sr Manager, Digital Marketing Marketing and Advertising ### "Powerful platform, rough edges at scale" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 7/10 April 10, 2026 It's the industry standard for a reason, but it's not frictionless. We use it daily for email and SMS across segmented lists, triggered sends, and campaign reporting. The core functionality works. The UX and support don't match what you're paying at scale. Worth it, but there's room to improve on the operator experience side. Pros Segmentation is genuinely powerful once you learn it. Having email and SMS in one platform makes targeting and list management way cleaner than splitting tools. Shopify integration is solid, flows trigger reliably, and the data is there if you know where to look. Cons Reporting is clunky and the UI buries things that should be front and center. Building anything beyond a basic flow takes way too many clicks. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Dan J. Lead Strategist, Designer Marketing and Advertising ### "Expensive but Effective Email Marketing Solution" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 6/10 March 19, 2026 Pros While expensive, there's really no other email marketing software like it. The built-in segmentation and integration with Shopify make it hard to compete with. Cons Expensive! And it seems like it just keeps going up. They've continued to add features to try and justify the costs, but it gets harder to keep up as a small business. You need to be making significant revenue from email in order to outweigh the expense. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AU Anonymous User Digital and Marketing senior specialist Marketing and Advertising ### "CRM Email automation driven data platform for small business and E-shop " 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 9/10 March 18, 2026 My experience with Klaviyo across retail and agency environments has been transformative. During my time at Playmaker and Reper International, I’ve utilized Klaviyo to bridge the gap between complex data and personalized customer experiences. As a Klaviyo certified professional, I don't just see it as an email tool, but as a sophisticated engine for driving ROI. Whether it was setting up advanced influence-driven campaigns or optimizing high-volume e-commerce retail flows, the platform’s ability to handle intricate segmentation and real-time triggers has allowed me to deliver measurable growth for diverse international clients Pros What I love most about Klaviyo is how it turns data into actual revenue. Being Klaviyo certified, I’ve seen firsthand how their predictive analytics and behavioral "Flows" outperform basic newsletters. The ability to segment audiences based on specific purchase history or browsing habits makes every email feel personal and incredibly effective. Cons The biggest hurdle is definitely the pricing structure. As your list grows, the monthly costs jump significantly, which can be a bit of a sting for scaling brands. Also, while the platform is incredibly powerful, the interface can feel cluttered, making it easy for a beginner to get lost in the weeds. Alternatives considered [HubSpot Sales Hub](https://www.capterra.com/p/214215/HubSpot-SalesHub/) Reasons for choosing Klaviyo for the Sales HUB, for aligning and tracking the SQLs in the sales pipeline Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. DS Dayle S. Web Developer Consumer Goods ### "Excellent product" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 1.0 1.0 Likelihood to Recommend 7/10 February 18, 2026 Pros The simplicity of use for Klaviyo and the amount of features is what makes it so great! Once you have used it, you probably won’t want to use a competitor. Cons It took a bit of time to setup. There are a lot of aspects you must go through first. It’s not a “out of the box” product. But still, worth the while. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) I signed up to Klaviyo as a trial to experience another software other than my current software. So I had some sort of comparison, and to see if there were any additional features. Which I can confirm there are a lot more options, features, and ease of use with Klaviyo. Alternatives considered [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Reasons for choosing Klaviyo I made the switch from MailChimp to Klaviyo after a trial basis of Klaviyo and finding there is more I was able to do and accomplish. However, I later reverted back to using MailChimp as I did not want the errors on my pages that Klaviyo provides, and I did not want to radically decrease the loads speed of pages for my customers. People lose interest quick while waiting for a page to load, page load speeds mean EVERYTHING! So the choice I had was less email features or lose customers. I chose less email features. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. KC Kyle C. CMO Health, Wellness and Fitness ### "Klaviyo is the Best" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 3.0 3.0 Likelihood to Recommend 8/10 February 16, 2026 Overall, my experience with Klaviyo has been great. I plan on continuing my relationship with them for many years. Pros Klaviyo has been a great program in our marketing stack. I love the ease of use and how simple it was to integrate with my Shopify website and other tech I'm using to manage my shop. I also really like how the widgets look on the site. Cons The only thing I wish Klaviyo would improve on is their reviews integration with TikTok Shop. I would love to be able to pass reviews from TikTok Shop to my website, or from my website to TikTok Shop. I see that this is functionality that others reviews platforms have with TikTok Shop. Switched from [Yotpo](https://www.capterra.com/p/144389/Yotpo/) Yotpo began sunsetting email/SMS, and I was forced to find a new solution. Overall, very happy this happened because I like Klaviyo much better. UI is improved, and the reporting is also much better. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Doga I. Director Marketing and Advertising ### "Great for eCommerce brands" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 February 16, 2026 Pros Integrartion with Shopify great. Best email marketing platform for D2C ecommerce businesses. We use it for all our clients. Cons Overall, Klaviyo is great. Some features are not available for every account/business. This might be one. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/156699/Klaviyo/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. 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