# Compare Klaviyo vs SendGrid 2026 | Capterra > Unsure of what to choose? Check Capterra to compare Klaviyo and SendGrid based on pricing, features, product details, and verified reviews. Source: https://www.capterra.com/compare/156699-204113/Klaviyo-vs-SendGrid --- # Klaviyo vs SendGrid Features and Cost Comparison Last updated March 13th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: KlaviyoSendGrid2/4 selected [Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[4.6 (524)](https://www.capterra.com/p/156699/Klaviyo/reviews/) [SendGrid](https://www.capterra.com/p/204113/SendGrid/)[4.2 (751)](https://www.capterra.com/p/204113/SendGrid/reviews/) [## Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[4.6 (524)](https://www.capterra.com/p/156699/Klaviyo/reviews/) Starting Price $20.00/month Value-for-Money 4.3 Functionality 4.6 Ease of Use 4.5 Customer Service 4.3 Reviews Sentiment Based on [524 reviews](#user-reviews) Positive 498 Neutral 20 Negative 6 [## SendGrid](https://www.capterra.com/p/204113/SendGrid/)[4.2 (751)](https://www.capterra.com/p/204113/SendGrid/reviews/) Starting Price $15.00/month Value-for-Money 4 Functionality 4.1 Ease of Use 4.1 Customer Service 3.7 Reviews Sentiment Based on [751 reviews](#user-reviews) Positive 619 Neutral 55 Negative 77 What’s your intended use case? ## Summary * * * Key features rated by users Features selected based on 13,971 reviews from email marketing software users. about the Fit Score methodology. Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology 63%Fit Missing features Not enough reviews Feature ratings Email Campaign Management 4.7 Campaign Scheduling 4.8 Newsletter Management NA Email Tracking \-- Customizable Branding 4.4 69%Fit Missing features Feature ratings Email Campaign Management 4.3 Campaign Scheduling 4.4 Newsletter Management NA Email Tracking 4.1 Customizable Branding 4.0 User satisfaction User satisfaction 4.6 User reviews[524](https://www.capterra.com/p/156699/Klaviyo/reviews/) Ease of use 4.5 Functionality 4.6 Value for money 4.3 Customer support 4.3 User satisfaction 4.2 User reviews[751](https://www.capterra.com/p/204113/SendGrid/reviews/) Ease of use 4.1 Functionality 4.1 Value for money 4.0 Customer support 3.7 Price starts from Price starts from $20Usage Based, Per Month - Free version - Free trial Price starts from $15Usage Based, Per Month - Free version - Free trial Best for Best for Klaviyo serves B2C businesses of all sizes with 400+ native integrations, including Shopify, WooCommerce, Magento, Salesforce Commerce Cloud, Square Online, Mindbody, and more. Best for SendGrid serves everyone from independent developers to enterprise level corporations, marketers, high-volume senders, enterprises, eCommerce businesses, and startups. ## User reviews Pros & cons LW Lee W. Owner > "Easy ability to see how much money generated for each email sent, good visibility of who opened emails and who was active on the site and how long..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7077455) Dan J. Lead Strategist, Designer > "They've continued to add features to try and justify the costs, but it gets harder to keep up as a small business." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7115526) IS Ilayda S. Marketing Director > "It’s improved email open rates and resulted in more sales as we can send our fashion customers targetted promotions and keep them engaged with new..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6783045) Doga I. Director > "Some features are not available for every account/business." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7096566) VR Verified Reviewer Digital and Marketing senior specialist > "During my time at Playmaker and Reper International, I’ve utilized Klaviyo to bridge the gap between complex data and personalized customer..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7114621) VR Verified Reviewer Marketing > "The recent price increases have come unexpectedly where they now charge for x amount of profiles, this wasn't something we expected when we renewed..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6857226) Elena D. Marketing Manager > "It provides a lot of emails templates and a lot of drag sections to quick launch a Email marketing campaign and also you could design workflows to..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6686651) JF Jonah F. Manager of Product Development and Business Operations > "We experienced issues with contacts being overwritten when multiple sign-ups/subscriptions came through the same form." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6234071) Sam Z. Director Of Marketing And DTC > "Klaviyo remains the easiest way for marketers to easily segment, personalize, and create behavior based automations." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7058703) Joseph E. Ecommerce and IT Manager > "I don't like the pricing structure for a lot of it." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7038090) OC Owen C. MD > "its huge amount of integrations with a range of ecommerce platforms, specifically in our case the tight integration with Shopify, helping us to..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6497002) KC Katie C. Email Team LEad > "Cost and pricing structure are not my favorite." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6813794) Kennedy K. freelancer > "The thing I love is how powerful the tool is in terms of email marketing and how it can be easily integrated with big platforms such as Shopify and..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6689292) ZP Zenia P. Marketing Coordinator > "Also, it bills based on profiles, and takes ALL profiles from your Woocommerce account whether they're signed up for email or not. When I made..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___4873198) RO Ricki O. Owner > "Klaviyo's best features include: 1) creating targeted campaigns and automating email workflows 2) detailed insights into email performance to be..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6551659) GD Grant D. Production and Product Line Manager formerly Marketing and Web Manager > "A bit pricy and tiers and auto upgrades take a while to get used to" [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6572455) VR Verified Reviewer Digital and Marketing senior specialist > "Being Klaviyo certified, I’ve seen firsthand how their predictive analytics and behavioral "Flows" outperform basic newsletters." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7114621) Raphael F. Head of Ecommerce > "It's a bit abusive even though the service is great." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6860235) KK Kevin K. Marketing Manager > "The flow builder is powerful, flexible, and ideal for organizations that rely on data-driven automation." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7045217) VR Verified Reviewer Chief of Staff > "The interface can feel dense at first." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6823065) DANIEL V. Consultor > "I have several clients with whom I have implemented the tool and at least 40% of sales are thanks to the flows, registration pages and campaigns..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6483491) AW Adam W. eCommerce > "The import from mailchimp was a bit of a hassle, and the sync between Klaviyo and Shopify has some unexpected issues that crop up, but that's likely..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___4821411) SO Sophie O. Head of ecommerce > "More and more start-ups are launching complementary services to Klaviyo, such as Wax (Whatsapp solution) and Loyoly (loyalty program), so we've..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6728534) Raphael F. Head of Ecommerce > "We didn't appreciate the drastic price increase last year in 2024." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6860235) RO Ricki O. Owner > "Its powerful segmentation and automation tools allow me to create highly targeted and personalized email campaigns." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6551659) MV Mariana V. Social media lead > "It is a little more expensive than other similar tools." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6810154) VR Verified Reviewer Marketing > "They host weekly webinars, which are usually worthwhile and useful for the team to attend to learn about email marketing best practices." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6857226) SK Sabri K. does not refund money > "We canceled a plan by mistake, they do not take it back and do not give refunds" [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6359313) LE Lindsey E. Owner - Head Designer > "I love the ease of connecting Klaviyo to my Shopify store and other apps." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7090949) LC Lataysha C. Owner > "My overall experience has been difficult to where I’ve used it and gave up on understanding it." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6768547) BJ Brittany J. Operations Manager > "I like that it has so many features that are one or two clicks to implement, like the follow up email feature." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6778473) KM Kortney M. Owner > "The cost was getting high especially for a small list. And the support was not always available straight away" [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6665441) AW Angela W. Graphic Designer > "We’ve seen better engagement, stronger results, and feel much more confident in our marketing since using Klaviyo." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7075018) IA Isaac A. Student > "The only bad thing I found about this tool was that as the number of subscribers increased, the cost of Klaviyo also increased considerably, which..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___4907836) JV Jeannie V. Operations Manager > "Klaviyo has got some major perks—think advanced segmentation, in-depth analytics, and automation that’s perfect for eCommerce." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6541060) MB Miriam B. Administrator > "It was pretty complicated to manage the email domain switch." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6752033) Kennedy K. freelancer > "It has been the best which has helped me in my journey to e-commerce and selling online, thus bridging the gap between me and my customers." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6689292) AS Allison S. Email Designer > "It could take a while for the support team to understand what I was asking for help with." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6564905) Samuel A. Digital marketing manager > "I enjoyed using Klaviyo especially for email marketing, it's easy integration with website to interact with signups makes a great option for me" [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6652553) RR Ricardo R. Marketing > "Can get expensive, especially if using old email lists." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6292703) Doga I. Director > "Best email marketing platform for D2C ecommerce businesses." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7096566) GN Gerald N. Marketing > "It's starting to get super expensive as our list grows." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6249682) RG Rob G. CEO > "good email campaigns with automation, easy to setup flows, integration with ecommerce stores worked well." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7006781) Bo K. Customer Service Ambassador > "Has lots of reporting and analytics features but customizing them are not so practical, high management might not see them appealing." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6019114) JN Joshua N. Application Specialist > "Especially during the tough times of retail trade we have found it very successful in assisting with our conversion and driving traffic into our..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6366295) TA Trevor A. Owner > "The lack of human response when you have an issue, while paying a premium price, makes us not want to recommend Klaviyo to any of our clients." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___5062600) VR Verified Reviewer CEO > "I've used it for multiple clients and it's a very powerful and reliable app. If you've got the budget - go for it. If you're on a tight budget -..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6621821) KN Kyle N. Owner > "It is a lot of work and their support is very limited." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6296706) MK Madhura K. Marketing Strategist > "It’s a very good integration and this AI was able to capture the essence of our branding very well in a couple tryouts." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6367231) SR Steve R. Digital Producer > "Klaviyo list management is also poor, and like some other platforms (seems to be a trend), Klaviyo gears the system towards pushing you to pay for..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___3934652) SW Simona W. Head of marketing > "For the structure our emails, Klaviyo has been an effective tool." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6862781) SL Simon L. Manager > "Pricing seems a little high compared to others" [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6281452) JM Javier M. Project Manager > "Flows are easy to create, user profiles are really complete with all the info on a specific contact (if you have an ecommerce integration active)" [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6504218) Mariia S. Cosmetic Selling Manager > "Not being able simply to transfer the email list of customers from our customer service database" [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___4777891) IA Isaac A. Student > "In addition, thanks to its advanced segmentation system, I was able to reach my target audience precisely, obtaining a higher opening and engagement..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___4907836) KV Katya V. Developer > "We had to download a separate integration tool and were still unable to integrate the emails without the automatic double confirmation email (even..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___4159014) CL Carissa L. Marketing and Sales Manager > "I really like the ease of use with Klaviyo and how they are constantly updating and releasing new features like Ai components" [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6825703) SR Steve R. Digital Producer > "Basic requirements for flows are unnecessarily difficult to implement. When you contact Klaviyo support, staff gives information that contradicts..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___3934652) Bo K. Customer Service Ambassador > "Klaviyo could be the best when it comes to behaviour based automations especially building customer profiles and targets the correct customers when..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6019114) NA Ndifon A. Founder and CEO > "It's a significant drawback, especially for small businesses or those with limited budgets." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6008250) Bill L. Vice President of Sales and Operations > "We like how the data graphs." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7089137) VR Verified Reviewer Eigenaar > "Klaviyo keeps deducting money from our creditcard" [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6133256) TO Tareq O. Sales Engineer > "The segmentation tools enable us to create custom lists effortlessly, resulting in targeted mailings and improved results." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___4737543) John S. Social Media Consultant > "One potential downside of this platform is its pricing structure. While there is a free version of Klaviyo available, the more advanced features and..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___4607346) MS Megha S. marketing automation specialist > "Klaviyo is appreciated by users for its user-friendly interface, advanced segmentation capabilities, integrations with other tools, analytics, and..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___4788112) MC Maria C. Sales Executive > "It's frustrating when Klaviyo slows down and we have to start over from scratch after making edits, especially if the Email we're creating has a lot..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___4679341) SL Suzanne L. Head of CRM > "Great functionality for building automations" [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6839745) Md R. Graphics Designe > "I don't like Klaviyo campaign system it's take some times" [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___4821612) SB Sam B. E-Commerce Manager > "It integrates with Shopify remarkably well, and creating workflows via Shopify is very easy." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6746071) JP Juliette P. CEO > "Klaviyo is a little expensive compared to sendinblue that we used before." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6007467) IL Isaac L. Director of Sales and Business Development > "Their company continually develops new products that help merchants achieve greater success." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6859213) MO Maria O. Growth Hacking Analyst > "It has some essential features in a small letter size which is complicated and complex to read; sometimes it isn't as intuitive as you would like it..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___3685319) MK Madhura K. Marketing Strategist > "I love how Klaviyo not only focuses on triggered flows and campaigns but sms too." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6367231) TB Tanya B. CRM Manager > "You cannot add users to a list based on their engagement actions in a workflow." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___3547680) SL Suzanne L. Head of CRM > "Frequent platform updates bringing new and improved capabilities" [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6839745) VR Verified Reviewer Owner > "I didn't know anything about email marketing before using Klaviyo." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6043278) NM Natasha M. Controller > "Syncs to Shopify and has good reporting." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6824030) Ben U. CTO > "a bit expensive if you dont know what your doing." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6060970) VR Verified Reviewer Marketing > "It's easy to use, and the ability to build lists and segments is useful and also user friendly." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6857226) MH Mia H. Associate Manager Marketing > "Sometimes it is hard to monitor campaigns when there are multiple going on at once" [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___4462927) [View Reviews](https://www.capterra.com/p/156699/Klaviyo/reviews/) AH Amir H. E-Commerce Manager > "Their flexibility in terms of dynamism in email templates is superb and we can depend on them to provide our retail customers with..." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___7109131) SB Sevval B. Artist > "Sometimes I have to double-save when editing dynamic templates, which can be a bit annoying." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6813299) DS Darren S. Product Owner > "Via well documented APIs, nice reporting, and a generous free tier, getting started and maintaining flow is painless and easy." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___7113185) John W. CEO > "The “expert” on the other end had the audacity to insist that I must log into the account to disable the IP block feature." [See full review](https://www.capterra.com/p/204113/SendGrid/#GetApp___6770138) RP Raxit P. Programmer Analyst > "Excellent detailed insights with filter options to track emails/SMS to customers and comprehensive Analytic features like delivery..." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6752986) John W. CEO > "Sounds sophisticated, right? Except, here’s the kicker: if you dare to use a different device or a new ISP, you’re immediately..." [See full review](https://www.capterra.com/p/204113/SendGrid/#GetApp___6770138) MS Michelle S. Developer > "They provide a lot of pre-made templates and designs that are modern and perfect for our marketing team." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6825957) AH Amir H. E-Commerce Manager > "It is a horse to work with in regard to deliverability yet it is extremely tough to get technical assistance." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___7109131) BT Bill T. Developer > "As a result, we can use SendGrid with many sites to improve email deliverability within Wordpress for free, and it's still affordable..." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6241551) YG You G. IT Intern > "I used it to try and set-up my own email server essentially, but managing an email server was harder than I expected" [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6617249) Babatunde O. SEO Marketer > "SMTP was faily easy to set up anf sendgrid provided API to connect email function to my wordpress sites without stress." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6789371) TH Tyler H. CEO > "We've used SendGrid for nearly 3 years now, and out of nowhere, this weekend they suspended our services claiming our account was..." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6641417) MS Michelle S. Developer > "SendGrid allows an interface for non-technical people at my company." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6825957) VR Verified Reviewer CEO > "Terrible service, it worked in testing mode, and so I purchased their subscription, after I deployed my website to product env, it..." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___4988981) JK Justin K. Owner > "The ability to format emails and build automations was straightforward for our simple use case." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6865606) John W. CEO > "Yes, you read that right: log in to an account from which I was explicitly locked out. " [See full review](https://www.capterra.com/p/204113/SendGrid/#GetApp___6770138) RP Raxit P. Programmer Analyst > "it has some very useful features like open rates and unique customers to track progress of the campaigns." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6752986) JM Justin M. Contractor > "Had they told me I could have upgraded in time, instead i lost a bunch of customers because of it." [See full review](https://www.capterra.com/p/204113/SendGrid/#SoftwareAdvice___6881515) Babatunde O. SEO Marketer > "Its very easy to set up email funnels with sendgrid plus the inbox delivery high and spam rate is low." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6789371) John W. CEO > "Too busy to care about their customers or even pretend to provide support. " [See full review](https://www.capterra.com/p/204113/SendGrid/#GetApp___6770138) MW Madeleine W. Web Designer > "After connecting SendGrid to my WordPress installation the notification emails for my web forms send without any issue." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6251134) FO Fernando O. Admin > "It took SendGrid support 3 day to get back to me." [See full review](https://www.capterra.com/p/204113/SendGrid/#GetApp___7001390) VR Verified Reviewer Board Member > "I like that the pricing is determined by the number of emails you send, which works out free for small organizations." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6557057) ID Irina D. CTO > "The design template library versioning can be confusing" [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6631848) Ava T. Marketing Operations Analyst > "The email list segmentation feature, which allows us to trigger email engagement based on user behavior within our app, has had a..." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___4740514) TH Tyler H. CEO > "This unexpected and unwarranted outage impacted our clients and operations." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6641417) AN Anouar N. Marketing Online in Youtube All Social Media > "It gives free trial packages for life, 100 emails per day, and it has an SMTP feature that can be linked with a programEmails can be..." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___4754606) MH Mohammad H. Inbound marketing specialist > "Support and UI are frustratingly poor and not friendly" [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6636245) VR Verified Reviewer New Business Account Manager > "It provides free trial packages for life, 100 emails every day, and an SMTP feature that can be linked with a program." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___4846909) BH Ben H. Head Honcho > "At the time of my use it was lacking some features like detailed list segmentation / tagging of contact." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___5021613) DS Davide S. Content Creator > "I really like the ease of use, for various projects I have found it easy to implement for sending emails to confirm the user." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6805196) GA Gideon A. Frontend Developer > "The customer is weird, they didn't approve my account for whatever reason, no explanation, I sent mail and still no explanation, they..." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___5070060) AH Ahliman H. Full-Stack Developer > "SendGrid is a reliable option, like other providers, when looking for a free or paid SMTP service." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6599078) ND Nik D. Director > "After years of spending thousands of dollars a month we are suddenly and without warning, "temporarily" blocked from sending emails..." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___5092970) PT Paul T. The Bank Agency Ltd > "Integrated directly (and was recommended) by Replit for a vibe coded project." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___7005960) Russell J. CEO > "SendGrid is the worst vendor in our tech stack, stay away" [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6737255) KM Karl M. EVP > "The core functionalities work as expected and have delivered measurable results for our marketing team. " [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6729343) PK Pranjal K. Co founder > "Use it for its top notch deliverability, reporting and analytics as no other application even comes close to it in these areas but as..." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___3965453) VR Verified Reviewer Director of Marketing > "I love that it integrates with our Salon booking system - Envision." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6234054) FO Fernando O. Admin > "Terrible customer support. " [See full review](https://www.capterra.com/p/204113/SendGrid/#GetApp___7001390) Damien B. Creative Director > "We just really used it to connect it for GrooveMail users." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6529235) Marco S. IT Administrator > "The bad thing is that the IP must be changed so that the mails are not classified as spam and reach their recipients, there are..." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___3856012) MH Mohammad H. Inbound marketing specialist > "Scalable email delivery for larger campaigns." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6636245) Vance W. Digital Marketing Head > "SendGrid always has issues with delivering emails to Yahoo, Outlook, Hotmail, MSN, etc., so that's always a pain." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___4861661) VR Verified Reviewer Senior software developer > "It provides a lot email customization." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6645642) AP Ashley P. Assistant to Founder > "Right now that is not possible and it along with the elements, must be configured in the designer within the platform." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___5076926) VR Verified Reviewer Lead Engineer > "Sending email without getting inside spam is best thing." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6691951) Jennifer W. Human Resources Generalist > "There is no consistency in the percentages of emails opened or clicked." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___5031340) DS Darren S. Product Owner > "It is easy to set up and use." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___7113185) EE Eduardo E. PM > "Templates become hard to manage when using various locales/languages." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___4895127) AS Antonella S. Owner > "it has a free plan and no credit card required" [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6670304) KS Kate S. content > "The newsletter editor is a bit fickly, and how they bill for contacts isn't super clear." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___4872136) LT Lucia T. Customer Experience Manager > "It handles email marketing really well and SendGrid has all we need." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6483257) VR Verified Reviewer Owner > "However, that was limiting for me and it didn't make it worth to invest my time in learning it, especially considering that the cost..." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___4775348) PT Paul T. The Bank Agency Ltd > "A really complete product but with a super simple interface." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___7005960) VR Verified Reviewer Founder > "Our Email/domain strength started decreasing and emails started to land in spam for which we tried various methods but on changing..." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___3689149) FD Fernando D. CTO and General Manager > "The API is very well documented and the email marketing features can easily be used by non-developers without writing a single line..." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6021884) VR Verified Reviewer Executive Director > "After using it for more than a year, we still have to resort to manually paying our invoices every month and type in our credit card..." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___4590233) CP Charlie P. Director > "We've never had an issue with our SendGrid e-mail service, and has been incredibly reliable." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6568344) ND Nik D. Director > "Hours of no communication on their support ticket that suspended our account." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___5092970) KM Karl M. EVP > "We used their email marketing tool for over 5 years and have found their solution to be reliable. " [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6729343) GJ Gustavo J. Marketing Manager > "I had several problems in sending due to differences in the database." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6184244) KM Karl M. EVP > "Their customer support has been decent and met the SLA's stated on our contract." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6729343) Ben U. CTO > "The support seems to be slow to respond at times and/or not very effective." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6113697) Jennifer W. Human Resources Generalist > "Integrating with the email API is a breeze. When compared to other mass email service providers, we have seen that SendGrid..." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___5031340) Danny M. Marketing Manager > "It made it hard to determine which campaigns were actually successful." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6220669) JA Joe A. COO > "As long as you don't have an issue and need CS their tech works great and have a good value proposition. When I can find another..." [See full review](https://www.capterra.com/p/204113/SendGrid/#GetApp___5050178) Danny M. Marketing Manager > "After SendGrid was acquired by Twilio, we saw a downgrade in service." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6220669) CP Charlie P. Director > "Really easy to setup and integrate into our existing application and user flow." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6568344) ML Marco L. CTO > "Too expensive compared to similar software, especially regarding email marketing." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___4764670) AP Ashley P. Assistant to Founder > "We primarily utilize SendGrid to send SingleSend marketing emails and have been able to do so with great success." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___5076926) MC Mohamed C. Lecturer > "Actually, I become slow to recommend SendGrid due to its limited features of contact management; it does not provide many options..." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___4435202) SG Sammy G. Product Designer > "Sendgrid is a very reliable tool and has all the functionalities needed." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6234202) BM Brandon M. CMO > "Appalling service, I genuinely have no idea how these people even have customers to begin with if one can't even sign up...." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___5001707) OC Olivia C. CEO > "SendGrid is straightforward and does what we need it to do for an affordable price." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6309379) PK Pranjal K. Co founder > "Campaign automation, segmentation of contact lists are severe drawbacks of this application." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___3965453) VR Verified Reviewer New Business Account Manager > "The API is cost-effective due to its low operating expenses and lack of application development requirements." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___4846909) VR Verified Reviewer Social Media Marketing Intern > "Also, the API is a bit confusing to set up." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___4834940) IC Isha C. Content Head > "Customizable market emails with an editor that works using drag and drop.- Better email delivery than other platforms as it has..." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___4627483) VR Verified Reviewer Software Developer > "The documentation can be a bit lacking sometimes, often you need to rely on third party information, which isn't inherently bad, we..." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___4579208) [View Reviews](https://www.capterra.com/p/204113/SendGrid/reviews/) ## User interface [Klaviyo](https://www.capterra.com/p/156699/Klaviyo/) 4.64 (524) 4.19 (751) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Do these products fit your needs? Prioritize real-user-identified key features according to your needs to find your best fit. \--% Fit vs \--% Fit A/B Testing 207 Important Activity Dashboard 150 Important AI Copilot 120 Important Klaviyo Top features 37/45 - A/B Testing - Activity Dashboard - AI Copilot - API - Autoresponders - Campaign Analytics - Campaign Scheduling - CAN-SPAM Compliance - Click Tracking - Contact Management - Customer Journey Mapping - Customer Segmentation - Customer Surveys - Customizable Branding - Customizable CTAs - Customizable Fields - Drip Campaigns - Dynamic Content - Email Campaign Management - Email Sequences - Email Tracking - Engagement Tracking - Event Triggered Actions - GDPR Compliance - Generative AI - HTML Editor - Image Library - Landing Pages/Web Forms - Lead Capture - List Management - Mobile Optimization - Multi-Channel Marketing - Multi-Language - Newsletter Management - Personalization - Preview Functionality - Process/Workflow Automation - Product Recommendations - Real-Time Analytics - Reporting/Analytics - ROI Tracking - Subscriber Management - Template Management - Third-Party Integrations - WYSIWYG Editor [See all features](https://www.capterra.com/p/156699/Klaviyo/#features) SendGrid 30/45 - A/B Testing - Activity Dashboard - AI Copilot - API - Autoresponders - Campaign Analytics - Campaign Scheduling - CAN-SPAM Compliance - Click Tracking - Contact Management - Customer Journey Mapping - Customer Segmentation - Customer Surveys - Customizable Branding - Customizable CTAs - Customizable Fields - Drip Campaigns - Dynamic Content - Email Campaign Management - Email Sequences - Email Tracking - Engagement Tracking - Event Triggered Actions - GDPR Compliance - Generative AI - HTML Editor - Image Library - Landing Pages/Web Forms - Lead Capture - List Management - Mobile Optimization - Multi-Channel Marketing - Multi-Language - Newsletter Management - Personalization - Preview Functionality - Process/Workflow Automation - Product Recommendations - Real-Time Analytics - Reporting/Analytics - ROI Tracking - Subscriber Management - Template Management - Third-Party Integrations - WYSIWYG Editor [See all features](https://www.capterra.com/p/204113/SendGrid/#features) ### Recognition No recognitions have been awarded to Klaviyo No recognitions have been awarded to SendGrid ### Deployment & support Klaviyo Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos SendGrid Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details Klaviyo - By Klaviyo - Located in United States - Founded in 2012 SendGrid - By Twilio - Located in United States - Founded in 2008 ## Popular Comparisons [Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[4.64 (524)](https://www.capterra.com/p/156699/Klaviyo/reviews/) vs [Brevo](https://www.capterra.com/p/132996/brevo/)[4.62 (3,406)](https://www.capterra.com/p/132996/brevo/reviews/) $20/month Price $9/month 4.6 Features 4.5 4.5 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/132996-156699/brevo-vs-Klaviyo) [SendGrid](https://www.capterra.com/p/204113/SendGrid/)[4.19 (751)](https://www.capterra.com/p/204113/SendGrid/reviews/) vs [Gmail](https://www.capterra.com/p/202338/Gmail/)[4.81 (13,316)](https://www.capterra.com/p/202338/Gmail/reviews/) $15/month Price $0 4.1 Features 4.7 4.1 Ease of Use 4.8 [View full comparison](https://www.capterra.com/compare/202338-204113/Gmail-vs-SendGrid) [Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[4.64 (524)](https://www.capterra.com/p/156699/Klaviyo/reviews/) vs [Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,565)](https://www.capterra.com/p/110228/MailChimp/reviews/) $20/month Price $13/month 4.6 Features 4.4 4.5 Ease of Use 4.4 [View full comparison](https://www.capterra.com/compare/110228-156699/MailChimp-vs-Klaviyo) [SendGrid](https://www.capterra.com/p/204113/SendGrid/)[4.19 (751)](https://www.capterra.com/p/204113/SendGrid/reviews/) vs [Brevo](https://www.capterra.com/p/132996/brevo/)[4.62 (3,406)](https://www.capterra.com/p/132996/brevo/reviews/) $15/month Price $9/month 4.1 Features 4.5 4.1 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/132996-204113/brevo-vs-SendGrid) [Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[4.64 (524)](https://www.capterra.com/p/156699/Klaviyo/reviews/) vs [Gmail](https://www.capterra.com/p/202338/Gmail/)[4.81 (13,316)](https://www.capterra.com/p/202338/Gmail/reviews/) $20/month Price $0 4.6 Features 4.7 4.5 Ease of Use 4.8 [View full comparison](https://www.capterra.com/compare/156699-202338/Klaviyo-vs-Gmail) [SendGrid](https://www.capterra.com/p/204113/SendGrid/)[4.19 (751)](https://www.capterra.com/p/204113/SendGrid/reviews/) vs [Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,565)](https://www.capterra.com/p/110228/MailChimp/reviews/) $15/month Price $13/month 4.1 Features 4.4 4.1 Ease of Use 4.4 [View full comparison](https://www.capterra.com/compare/110228-204113/MailChimp-vs-SendGrid) [Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[4.64 (524)](https://www.capterra.com/p/156699/Klaviyo/reviews/) vs [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) $20/month Price $15/month 4.6 Features 4.5 4.5 Ease of Use 4.2 [View full comparison](https://www.capterra.com/compare/79367-156699/ActiveCampaign-vs-Klaviyo) [SendGrid](https://www.capterra.com/p/204113/SendGrid/)[4.19 (751)](https://www.capterra.com/p/204113/SendGrid/reviews/) vs [MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,256)](https://www.capterra.com/p/136603/MailerLite/reviews/) $15/month Price $10/month 4.1 Features 4.5 4.1 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/136603-204113/MailerLite-vs-SendGrid) [Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[4.64 (524)](https://www.capterra.com/p/156699/Klaviyo/reviews/) vs [MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,256)](https://www.capterra.com/p/136603/MailerLite/reviews/) $20/month Price $10/month 4.6 Features 4.5 4.5 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/136603-156699/MailerLite-vs-Klaviyo) [SendGrid](https://www.capterra.com/p/204113/SendGrid/)[4.19 (751)](https://www.capterra.com/p/204113/SendGrid/reviews/) vs [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.34 (2,911)](https://www.capterra.com/p/31898/Constant-Contact/reviews/) $15/month Price $12/month 4.1 Features 4.2 4.1 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/31898-204113/Constant-Contact-vs-SendGrid) [Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[4.64 (524)](https://www.capterra.com/p/156699/Klaviyo/reviews/) vs [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.34 (2,911)](https://www.capterra.com/p/31898/Constant-Contact/reviews/) $20/month Price $12/month 4.6 Features 4.2 4.5 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/31898-156699/Constant-Contact-vs-Klaviyo) [SendGrid](https://www.capterra.com/p/204113/SendGrid/)[4.19 (751)](https://www.capterra.com/p/204113/SendGrid/reviews/) vs [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) $15/month Price $15/month 4.1 Features 4.5 4.1 Ease of Use 4.2 [View full comparison](https://www.capterra.com/compare/79367-204113/ActiveCampaign-vs-SendGrid)