# Compare Klaviyo vs Flodesk 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare Klaviyo and Flodesk based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/156699-207268/Klaviyo-vs-Flodesk

---

# Klaviyo vs Flodesk Features and Cost Comparison

Last updated March 13th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

KlaviyoFlodesk2/4 selected

[Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[4.6 (524)](https://www.capterra.com/p/156699/Klaviyo/reviews/)

[Flodesk](https://www.capterra.com/p/207268/Flodesk/)[4.5 (167)](https://www.capterra.com/p/207268/Flodesk/reviews/)

[## Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[4.6 (524)](https://www.capterra.com/p/156699/Klaviyo/reviews/)

Starting Price

$20.00/month

Value-for-Money

4.3

Functionality

4.6

Ease of Use

4.5

Customer Service

4.3

Reviews Sentiment

Based on [524 reviews](#user-reviews)

Positive

498

Neutral

20

Negative

6

[## Flodesk](https://www.capterra.com/p/207268/Flodesk/)[4.5 (167)](https://www.capterra.com/p/207268/Flodesk/reviews/)

Starting Price

$38.00/month

Value-for-Money

4.5

Functionality

4.4

Ease of Use

4.7

Customer Service

4.4

Reviews Sentiment

Based on [167 reviews](#user-reviews)

Positive

147

Neutral

7

Negative

13

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## Summary

* * *

Key features rated by users

Features selected based on 13,971 reviews from email marketing software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

63%Fit

Missing features

Not enough reviews

Feature ratings

Email Campaign Management

4.7

Campaign Scheduling

4.8

Newsletter Management

NA

Email Tracking

\--

Customizable Branding

4.4

64%Fit

Missing features

Not enough reviews

Feature ratings

Email Campaign Management

4.5

Campaign Scheduling

4.8

Newsletter Management

NA

Email Tracking

\--

Customizable Branding

4.8

User satisfaction

User satisfaction

4.6

User reviews[524](https://www.capterra.com/p/156699/Klaviyo/reviews/)

Ease of use

4.5

Functionality

4.6

Value for money

4.3

Customer support

4.3

User satisfaction

4.5

User reviews[167](https://www.capterra.com/p/207268/Flodesk/reviews/)

Ease of use

4.7

Functionality

4.4

Value for money

4.5

Customer support

4.4

Price starts from

Price starts from

$20Usage Based, Per Month

-   Free version
-   Free trial

Price starts from

$38Flat Rate, Per Month

-   Free version
-   Free trial

Best for

Best for

Klaviyo serves B2C businesses of all sizes with 400+ native integrations, including Shopify, WooCommerce, Magento, Salesforce Commerce Cloud, Square Online, Mindbody, and more.

Best for

Small business owners who want to send beautiful emails with easy to use online marketing tools and great design without hiring help.

## User reviews

Pros & cons

LW

Lee W.

Owner

> "Easy ability to see how much money generated for each email sent, good visibility of who opened emails and who was active on the site and how long..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7077455)

Dan J.

Lead Strategist, Designer

> "They've continued to add features to try and justify the costs, but it gets harder to keep up as a small business."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7115526)

IS

Ilayda S.

Marketing Director

> "It’s improved email open rates and resulted in more sales as we can send our fashion customers targetted promotions and keep them engaged with new..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6783045)

Doga I.

Director

> "Some features are not available for every account/business."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7096566)

VR

Verified Reviewer

Digital and Marketing senior specialist

> "During my time at Playmaker and Reper International, I’ve utilized Klaviyo to bridge the gap between complex data and personalized customer..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7114621)

VR

Verified Reviewer

Marketing

> "The recent price increases have come unexpectedly where they now charge for x amount of profiles, this wasn't something we expected when we renewed..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6857226)

Elena D.

Marketing Manager

> "It provides a lot of emails templates and a lot of drag sections to quick launch a Email marketing campaign and also you could design workflows to..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6686651)

JF

Jonah F.

Manager of Product Development and Business Operations

> "We experienced issues with contacts being overwritten when multiple sign-ups/subscriptions came through the same form."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6234071)

Sam Z.

Director Of Marketing And DTC

> "Klaviyo remains the easiest way for marketers to easily segment, personalize, and create behavior based automations."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7058703)

Joseph E.

Ecommerce and IT Manager

> "I don't like the pricing structure for a lot of it."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7038090)

OC

Owen C.

MD

> "its huge amount of integrations with a range of ecommerce platforms, specifically in our case the tight integration with Shopify, helping us to..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6497002)

KC

Katie C.

Email Team LEad

> "Cost and pricing structure are not my favorite."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6813794)

Kennedy K.

freelancer

> "The thing I love is how powerful the tool is in terms of email marketing and how it can be easily integrated with big platforms such as Shopify and..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6689292)

ZP

Zenia P.

Marketing Coordinator

> "Also, it bills based on profiles, and takes ALL profiles from your Woocommerce account whether they're signed up for email or not. When I made..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___4873198)

RO

Ricki O.

Owner

> "Klaviyo's best features include: 1) creating targeted campaigns and automating email workflows 2) detailed insights into email performance to be..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6551659)

GD

Grant D.

Production and Product Line Manager formerly Marketing and Web Manager

> "A bit pricy and tiers and auto upgrades take a while to get used to"

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6572455)

VR

Verified Reviewer

Digital and Marketing senior specialist

> "Being Klaviyo certified, I’ve seen firsthand how their predictive analytics and behavioral "Flows" outperform basic newsletters."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7114621)

Raphael F.

Head of Ecommerce

> "It's a bit abusive even though the service is great."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6860235)

KK

Kevin K.

Marketing Manager

> "The flow builder is powerful, flexible, and ideal for organizations that rely on data-driven automation."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7045217)

VR

Verified Reviewer

Chief of Staff

> "The interface can feel dense at first."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6823065)

DANIEL V.

Consultor

> "I have several clients with whom I have implemented the tool and at least 40% of sales are thanks to the flows, registration pages and campaigns..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6483491)

AW

Adam W.

eCommerce

> "The import from mailchimp was a bit of a hassle, and the sync between Klaviyo and Shopify has some unexpected issues that crop up, but that's likely..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___4821411)

SO

Sophie O.

Head of ecommerce

> "More and more start-ups are launching complementary services to Klaviyo, such as Wax (Whatsapp solution) and Loyoly (loyalty program), so we've..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6728534)

Raphael F.

Head of Ecommerce

> "We didn't appreciate the drastic price increase last year in 2024."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6860235)

RO

Ricki O.

Owner

> "Its powerful segmentation and automation tools allow me to create highly targeted and personalized email campaigns."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6551659)

MV

Mariana V.

Social media lead

> "It is a little more expensive than other similar tools."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6810154)

VR

Verified Reviewer

Marketing

> "They host weekly webinars, which are usually worthwhile and useful for the team to attend to learn about email marketing best practices."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6857226)

SK

Sabri K.

does not refund money

> "We canceled a plan by mistake, they do not take it back and do not give refunds"

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6359313)

LE

Lindsey E.

Owner - Head Designer

> "I love the ease of connecting Klaviyo to my Shopify store and other apps."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7090949)

LC

Lataysha C.

Owner

> "My overall experience has been difficult to where I’ve used it and gave up on understanding it."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6768547)

BJ

Brittany J.

Operations Manager

> "I like that it has so many features that are one or two clicks to implement, like the follow up email feature."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6778473)

KM

Kortney M.

Owner

> "The cost was getting high especially for a small list. And the support was not always available straight away"

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6665441)

AW

Angela W.

Graphic Designer

> "We’ve seen better engagement, stronger results, and feel much more confident in our marketing since using Klaviyo."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7075018)

IA

Isaac A.

Student

> "The only bad thing I found about this tool was that as the number of subscribers increased, the cost of Klaviyo also increased considerably, which..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___4907836)

JV

Jeannie V.

Operations Manager

> "Klaviyo has got some major perks—think advanced segmentation, in-depth analytics, and automation that’s perfect for eCommerce."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6541060)

MB

Miriam B.

Administrator

> "It was pretty complicated to manage the email domain switch."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6752033)

Kennedy K.

freelancer

> "It has been the best which has helped me in my journey to e-commerce and selling online, thus bridging the gap between me and my customers."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6689292)

AS

Allison S.

Email Designer

> "It could take a while for the support team to understand what I was asking for help with."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6564905)

Samuel A.

Digital marketing manager

> "I enjoyed using Klaviyo especially for email marketing, it's easy integration with website to interact with signups makes a great option for me"

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6652553)

RR

Ricardo R.

Marketing

> "Can get expensive, especially if using old email lists."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6292703)

Doga I.

Director

> "Best email marketing platform for D2C ecommerce businesses."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7096566)

GN

Gerald N.

Marketing

> "It's starting to get super expensive as our list grows."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6249682)

RG

Rob G.

CEO

> "good email campaigns with automation, easy to setup flows, integration with ecommerce stores worked well."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7006781)

Bo K.

Customer Service Ambassador

> "Has lots of reporting and analytics features but customizing them are not so practical, high management might not see them appealing."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6019114)

JN

Joshua N.

Application Specialist

> "Especially during the tough times of retail trade we have found it very successful in assisting with our conversion and driving traffic into our..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6366295)

TA

Trevor A.

Owner

> "The lack of human response when you have an issue, while paying a premium price, makes us not want to recommend Klaviyo to any of our clients."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___5062600)

VR

Verified Reviewer

CEO

> "I've used it for multiple clients and it's a very powerful and reliable app. If you've got the budget - go for it. If you're on a tight budget -..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6621821)

KN

Kyle N.

Owner

> "It is a lot of work and their support is very limited."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6296706)

MK

Madhura K.

Marketing Strategist

> "It’s a very good integration and this AI was able to capture the essence of our branding very well in a couple tryouts."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6367231)

SR

Steve R.

Digital Producer

> "Klaviyo list management is also poor, and like some other platforms (seems to be a trend), Klaviyo gears the system towards pushing you to pay for..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___3934652)

SW

Simona W.

Head of marketing

> "For the structure our emails, Klaviyo has been an effective tool."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6862781)

SL

Simon L.

Manager

> "Pricing seems a little high compared to others"

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6281452)

JM

Javier M.

Project Manager

> "Flows are easy to create, user profiles are really complete with all the info on a specific contact (if you have an ecommerce integration active)"

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6504218)

Mariia S.

Cosmetic Selling Manager

> "Not being able simply to transfer the email list of customers from our customer service database"

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___4777891)

IA

Isaac A.

Student

> "In addition, thanks to its advanced segmentation system, I was able to reach my target audience precisely, obtaining a higher opening and engagement..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___4907836)

KV

Katya V.

Developer

> "We had to download a separate integration tool and were still unable to integrate the emails without the automatic double confirmation email (even..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___4159014)

CL

Carissa L.

Marketing and Sales Manager

> "I really like the ease of use with Klaviyo and how they are constantly updating and releasing new features like Ai components"

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6825703)

SR

Steve R.

Digital Producer

> "Basic requirements for flows are unnecessarily difficult to implement. When you contact Klaviyo support, staff gives information that contradicts..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___3934652)

Bo K.

Customer Service Ambassador

> "Klaviyo could be the best when it comes to behaviour based automations especially building customer profiles and targets the correct customers when..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6019114)

NA

Ndifon A.

Founder and CEO

> "It's a significant drawback, especially for small businesses or those with limited budgets."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6008250)

Bill L.

Vice President of Sales and Operations

> "We like how the data graphs."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7089137)

VR

Verified Reviewer

Eigenaar

> "Klaviyo keeps deducting money from our creditcard"

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6133256)

TO

Tareq O.

Sales Engineer

> "The segmentation tools enable us to create custom lists effortlessly, resulting in targeted mailings and improved results."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___4737543)

John S.

Social Media Consultant

> "One potential downside of this platform is its pricing structure. While there is a free version of Klaviyo available, the more advanced features and..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___4607346)

MS

Megha S.

marketing automation specialist

> "Klaviyo is appreciated by users for its user-friendly interface, advanced segmentation capabilities, integrations with other tools, analytics, and..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___4788112)

MC

Maria C.

Sales Executive

> "It's frustrating when Klaviyo slows down and we have to start over from scratch after making edits, especially if the Email we're creating has a lot..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___4679341)

SL

Suzanne L.

Head of CRM

> "Great functionality for building automations"

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6839745)

Md R.

Graphics Designe

> "I don't like Klaviyo campaign system it's take some times"

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___4821612)

SB

Sam B.

E-Commerce Manager

> "It integrates with Shopify remarkably well, and creating workflows via Shopify is very easy."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6746071)

JP

Juliette P.

CEO

> "Klaviyo is a little expensive compared to sendinblue that we used before."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6007467)

IL

Isaac L.

Director of Sales and Business Development

> "Their company continually develops new products that help merchants achieve greater success."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6859213)

MO

Maria O.

Growth Hacking Analyst

> "It has some essential features in a small letter size which is complicated and complex to read; sometimes it isn't as intuitive as you would like it..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___3685319)

MK

Madhura K.

Marketing Strategist

> "I love how Klaviyo not only focuses on triggered flows and campaigns but sms too."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6367231)

TB

Tanya B.

CRM Manager

> "You cannot add users to a list based on their engagement actions in a workflow."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___3547680)

SL

Suzanne L.

Head of CRM

> "Frequent platform updates bringing new and improved capabilities"

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6839745)

VR

Verified Reviewer

Owner

> "I didn't know anything about email marketing before using Klaviyo."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6043278)

NM

Natasha M.

Controller

> "Syncs to Shopify and has good reporting."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6824030)

Ben U.

CTO

> "a bit expensive if you dont know what your doing."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6060970)

VR

Verified Reviewer

Marketing

> "It's easy to use, and the ability to build lists and segments is useful and also user friendly."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6857226)

MH

Mia H.

Associate Manager Marketing

> "Sometimes it is hard to monitor campaigns when there are multiple going on at once"

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___4462927)

[View Reviews](https://www.capterra.com/p/156699/Klaviyo/reviews/)

Stephanie P.

American Accent Coach

> "Their ecommerce option is also the most intuitive I've encountered online and makes setting up landing pages and checkouts a breeze. And whenever I get stuck..."

[See full review](https://www.capterra.com/p/207268/Flodesk/#Capterra___7093846)

Julia D.

Dr Julia Dalalba

> "It doesn't offer a direct link to Zenler, so I have to use Zapier as a third-party. And, it doesn't provide a section to keep the phone numbers of my e-mail..."

[See full review](https://www.capterra.com/p/207268/Flodesk/#Capterra___7062665)

CW

Candy W.

Founder, Content Creator

> "It helps me to create a seamless relationship between my personal brand and audience that leads to loyalty, added value, sales, and brand awareness."

[See full review](https://www.capterra.com/p/207268/Flodesk/#Capterra___7028992)

MD

Mieko D.

Marketing Coach for Creative Entrepreneurs

> "I can’t use the Checkout feature because of where I live, and I really wish this function were available anywhere Stripe works."

[See full review](https://www.capterra.com/p/207268/Flodesk/#Capterra___7034397)

KL

Kayla L.

CEO and Creative Director

> "It saves me (and my clients) so much time because the drag-and-drop builder is seamless, the layouts are stunning, and the branding stays consistent without..."

[See full review](https://www.capterra.com/p/207268/Flodesk/#Capterra___7035267)

FM

Faran M.

Life coach

> "When a client unsubscribe and change their mind, it’s not possible to add them manually, unless this has changed"

[See full review](https://www.capterra.com/p/207268/Flodesk/#Capterra___7025948)

Natasha W.

Founder, Coach

> "I spent hours comparing all the email service providers and settled on Flodesk because of its ability to design beautiful and elegant emails that really..."

[See full review](https://www.capterra.com/p/207268/Flodesk/#Capterra___7098322)

SI

Samantha I.

Owner

> "Not sure if it's an issue still. When I pause a workflow to update, if I remember correctly, it does something janky to the email people who are in the midst..."

[See full review](https://www.capterra.com/p/207268/Flodesk/#Capterra___7104144)

JS

Jake S.

Founder

> "Pricing based on functionality rather than audience size also felt a lot less punitive than MailChimp (which I used for almost 10 years before finally..."

[See full review](https://www.capterra.com/p/207268/Flodesk/#Capterra___7036717)

MU

Mel U.

Photographer

> "I don’t love all the template options available and sometimes want to do more than simply adding the image as is."

[See full review](https://www.capterra.com/p/207268/Flodesk/#Capterra___7026259)

MD

Mieko D.

Marketing Coach for Creative Entrepreneurs

> "Being able to upload my own fonts is one of my favorite features because it helps me keep my brand consistent and unique."

[See full review](https://www.capterra.com/p/207268/Flodesk/#Capterra___7034397)

GD

Gloria D.

Owner

> "I don't have anything negative to say, but the only beef I have is that there is no way to find out who the unsent emails are without manually going through..."

[See full review](https://www.capterra.com/p/207268/Flodesk/#Capterra___7082396)

Mona F.

CEO

> "Even my marketing coaching clients, many of whom are new to email marketing, adapt to it quickly and feel confident creating campaigns on their own."

[See full review](https://www.capterra.com/p/207268/Flodesk/#Capterra___7039081)

Tiziana S.

owner

> "Setting up the workflows can be a bit challenging, and bulk actions are slow."

[See full review](https://www.capterra.com/p/207268/Flodesk/#Capterra___7101561)

MD

Mieko D.

Marketing Coach for Creative Entrepreneurs

> "I started my business just two months ago and currently have only 27 subscribers, but thanks to Flodesk’s beautiful and intuitive interface, I’ve been able to..."

[See full review](https://www.capterra.com/p/207268/Flodesk/#Capterra___7034397)

ER

Ellie R.

Speech Language Pathologist and CEO

> "Sometimes I get a little held up in my creation flow due to those limitations."

[See full review](https://www.capterra.com/p/207268/Flodesk/#Capterra___7099331)

Sara R.

Large Ensembles Festival Coordinator

> "Importing contacts is easy, duplicates are dealt with and we don't end up with duplicate contact records, and best of all, I don't dread the process of laying..."

[See full review](https://www.capterra.com/p/207268/Flodesk/#Capterra___7096095)

Sue D.

Creative Founder

> "Sometimes have trouble centering my photos."

[See full review](https://www.capterra.com/p/207268/Flodesk/#Capterra___7034013)

Emiko R.

Funder, Busineness and Brand Consultant

> "Creating polls takes seconds, and I can download the results instantly, making communication feel personal and fun."

[See full review](https://www.capterra.com/p/207268/Flodesk/#Capterra___7041400)

BH

Brienne H.

Founder

> "Sometimes the lead magnet pages are not as optimized on mobile view. "

[See full review](https://www.capterra.com/p/207268/Flodesk/#Capterra___6241836)

Natasha W.

Founder, Coach

> "Flodesk's onboarding is fantastic - webinars, tutorials, a help function that actually helps, meant that I was up and running really quickly."

[See full review](https://www.capterra.com/p/207268/Flodesk/#Capterra___7098322)

Michelle K.

Founder

> "I used aweber for many years, but it seemed like the software was outdated. "

[See full review](https://www.capterra.com/p/207268/Flodesk/#Capterra___7034747)

MU

Mel U.

Photographer

> "I love the ability to make everything match my branding and just really customize it to how I want it."

[See full review](https://www.capterra.com/p/207268/Flodesk/#Capterra___7026259)

JD

Joane D.

CEO and Brand Strategist

> "That is how my whole business is set up as I serve mostly USA/Canada-based clients and so I couldn't use this feature (after spending hours setting up a..."

[See full review](https://www.capterra.com/p/207268/Flodesk/#Capterra___5013520)

ER

Ellie R.

Speech Language Pathologist and CEO

> "What I love the most about Flodesk is the ability to customize it to your brand and your needs. "

[See full review](https://www.capterra.com/p/207268/Flodesk/#Capterra___7099331)

Faisal S.

Project Manager

> "I have tried to contact them through social media, but they don't reply their- If you are running a business through Flodesk, change your software now,..."

[See full review](https://www.capterra.com/p/207268/Flodesk/#Capterra___4871134)

BH

Brienne H.

Founder

> "I can use lead magnets easily and even set up event page automations to enroll people and process payments with a Zapier connection."

[See full review](https://www.capterra.com/p/207268/Flodesk/#Capterra___6241836)

Faisal S.

Project Manager

> "They will suspend your account without any notice or warning- After account suspension, they will not initiate a refund for the remaining days- They will not..."

[See full review](https://www.capterra.com/p/207268/Flodesk/#Capterra___4871134)

Tanya B.

Wedding and Event Planner

> "I has allowed me to send email campaigns to potential clients and grow my email list."

[See full review](https://www.capterra.com/p/207268/Flodesk/#Capterra___7103810)

Faisal S.

Project Manager

> "I have send mails to all employees, CEO, CO, marketing team but did not get any respond from anywhere-"

[See full review](https://www.capterra.com/p/207268/Flodesk/#Capterra___4871134)

SP

Shannon P.

Brand Designer and Web Designer

> "I have played with several other ESPs, and Flodesk has them all beat. Besides the beautiful designs, intuitive user interface, and ease of use - the customer..."

[See full review](https://www.capterra.com/p/207268/Flodesk/#Capterra___7029191)

RM

Rebecca M.

Writer and Marketer

> "There's no way to track the revenue generated by an e-mail campaign."

[See full review](https://www.capterra.com/p/207268/Flodesk/#Capterra___6180866)

JS

Jake S.

Founder

> "In addition, customer service has been phenomenal from the get-go, which really helped me to quickly get started after migrating from MailChimp."

[See full review](https://www.capterra.com/p/207268/Flodesk/#Capterra___7036717)

VR

Verified Reviewer

Founder

> "An auto-responder emailed me, "This is our third and final attempt to complete your set-up," threatening to cancel my subscription."

[See full review](https://www.capterra.com/p/207268/Flodesk/#Capterra___4964633)

HV

Haseeb V.

Lead - Online Ops

> "Simple, super cost effective and allows everything that a small business like mine needs at the fraction of a cost."

[See full review](https://www.capterra.com/p/207268/Flodesk/#Capterra___7036967)

JD

Judy D.

Director

> "The first week most of the emails were delivered, the second - and for a reason unknown to me - Flodesk suspended my account and demanded we supply them with..."

[See full review](https://www.capterra.com/p/207268/Flodesk/#Capterra___3486535)

Sue D.

Creative Founder

> "Creatives templates that I can use for my business and keeping in touch with my subscribers."

[See full review](https://www.capterra.com/p/207268/Flodesk/#Capterra___7034013)

RM

Rebecca M.

Writer and Marketer

> "Flodesk is not designed for e-commerce."

[See full review](https://www.capterra.com/p/207268/Flodesk/#Capterra___6180866)

AG

Amy G.

Founder

> "It has been such an incredible relief in a sea of programming that we all have to use for our online businesses to find something that is always a burden..."

[See full review](https://www.capterra.com/p/207268/Flodesk/#Capterra___7033674)

KC

Kierra C.

Director of Operations

> "I don't like that I have to create a new segment when starting a new workflow and add people to a new segment for a workflow to work."

[See full review](https://www.capterra.com/p/207268/Flodesk/#Capterra___4578247)

Emiko R.

Funder, Busineness and Brand Consultant

> "The platform makes it effortless to see who’s engaging and tailor my emails accordingly."

[See full review](https://www.capterra.com/p/207268/Flodesk/#Capterra___7041400)

VR

Verified Reviewer

CEO

> "Even though you can do it, the workflows can be glitchy and lack some of the options of more robust email platforms."

[See full review](https://www.capterra.com/p/207268/Flodesk/#Capterra___4551353)

DO

Diego O.

Consultant

> "There’s no need to wrestle with complicated menus or templates; the platform guides you step by step with simplicity and elegance."

[See full review](https://www.capterra.com/p/207268/Flodesk/#Capterra___7041869)

VR

Verified Reviewer

Founder

> "Not because the product is simple to use but because the setup and service were a complete failure."

[See full review](https://www.capterra.com/p/207268/Flodesk/#Capterra___4964633)

Stephanie P.

American Accent Coach

> "In the rare event that I can't find what I'm looking for in their help articles, their support team is so quick to reply and incredibly patient in answering..."

[See full review](https://www.capterra.com/p/207268/Flodesk/#Capterra___7093846)

JW

Jade W.

Designer

> "On top of this, I'm running into issues with domain verification with Flodesk, which wasn't an issue with Mailerlite."

[See full review](https://www.capterra.com/p/207268/Flodesk/#Capterra___4324313)

JV

Jenniffer V.

Founder and Website Designer

> "You actually get to talk to a real person who takes the time to understand your question, helps you out, and even follows up if you’re still having issues."

[See full review](https://www.capterra.com/p/207268/Flodesk/#Capterra___7035851)

MH

Marianne H.

photographer

> "There's no public API and your only option for atomization is Zapier, a very pricey software."

[See full review](https://www.capterra.com/p/207268/Flodesk/#Capterra___3489303)

DP

Dafhtne P.

Creator

> "I am a creative blogger, which makes some of the "office tasks" pretty boring to me. But email is for sure one of my favorite things to do, and I honestly..."

[See full review](https://www.capterra.com/p/207268/Flodesk/#Capterra___7040728)

VR

Verified Reviewer

Founder

> "my account is STILL under review a month later."

[See full review](https://www.capterra.com/p/207268/Flodesk/#Capterra___4964633)

MD

Mieko D.

Marketing Coach for Creative Entrepreneurs

> "I really appreciate the unlimited subscribers feature — even though my list is still small, I don’t have to worry about scaling later."

[See full review](https://www.capterra.com/p/207268/Flodesk/#Capterra___7034397)

KC

Kierra C.

Director of Operations

> "There aren't any capabilities that allow you to test subject lines B)"

[See full review](https://www.capterra.com/p/207268/Flodesk/#Capterra___4578247)

Michelle K.

Founder

> "I love the visual element of flodesk along with the ease of setting up workflows, lists and audiences."

[See full review](https://www.capterra.com/p/207268/Flodesk/#Capterra___7034747)

LH

Lauren H.

Founder

> "I am not one to write negative reviews about a product or service (I never do) but I am sitting here trying to get help from this company to send a weekly..."

[See full review](https://www.capterra.com/p/207268/Flodesk/#Capterra___3495393)

Emiko R.

Funder, Busineness and Brand Consultant

> "Managing and segmenting my audience is also incredibly easy, which is especially helpful during launch periods when organization is key."

[See full review](https://www.capterra.com/p/207268/Flodesk/#Capterra___7041400)

LR

Laura R.

Life Coach- Founder

> "The workflow creation and management is a little tricky and not the easiest to edit once it is already created!"

[See full review](https://www.capterra.com/p/207268/Flodesk/#Capterra___4097130)

JV

Jenniffer V.

Founder and Website Designer

> "Most platforms overcomplicate everything and make it overwhelming, but Flodesk stays true to its original idea and keeps things beautifully simple."

[See full review](https://www.capterra.com/p/207268/Flodesk/#Capterra___7035851)

JW

Jade W.

Designer

> "Significantly fewer subscribers are able to actually see my emails."

[See full review](https://www.capterra.com/p/207268/Flodesk/#Capterra___4324313)

Aubre W.

Website and brand designer

> "It actually makes email marketing enjoyable. With it being similarly priced to other email marketing platforms, it makes Flodesk an even easier choice!"

[See full review](https://www.capterra.com/p/207268/Flodesk/#Capterra___7039220)

VR

Verified Reviewer

Sales Director

> "Occasionally, I have trouble linking websites in my emails."

[See full review](https://www.capterra.com/p/207268/Flodesk/#Capterra___4153261)

KL

Kayla L.

CEO and Creative Director

> "It is the perfect blend of sophisticated design, user-friendly functionality, and true small-business value."

[See full review](https://www.capterra.com/p/207268/Flodesk/#Capterra___7035267)

VR

Verified Reviewer

Founder

> "I find Flodesk's forms to be a bit limiting."

[See full review](https://www.capterra.com/p/207268/Flodesk/#Capterra___4292095)

Emiko R.

Funder, Busineness and Brand Consultant

> "Even when I don’t know how to do certain things, there are always excellent resources available to guide me, and their customer service is fantastic — warm,..."

[See full review](https://www.capterra.com/p/207268/Flodesk/#Capterra___7041400)

KC

Kierra C.

Director of Operations

> "This makes it hard when I'm looking for specific segments C)"

[See full review](https://www.capterra.com/p/207268/Flodesk/#Capterra___4578247)

Emiko R.

Funder, Busineness and Brand Consultant

> "It allows me to connect with my audience in a simple, engaging way."

[See full review](https://www.capterra.com/p/207268/Flodesk/#Capterra___7041400)

AR

Adrienne R.

Owner

> "They will send you canned responses and not help resolve your issues."

[See full review](https://www.capterra.com/p/207268/Flodesk/#SoftwareAdvice___3601910)

MS

Mel S.

Founder and Lead Designer

> "I've been a Flodesk user for years, and have built my entire workflow with their email and checkout products. "

[See full review](https://www.capterra.com/p/207268/Flodesk/#Capterra___7096649)

ER

Erin R.

Creator & Host

> "I recently went to customer support with an issue, I had received a coupon code and figured I'd need to create a new account, lose all my data and start over..."

[See full review](https://www.capterra.com/p/207268/Flodesk/#Capterra___2879211)

JV

Jenniffer V.

Founder and Website Designer

> "I switched to Flodesk about a year ago looking for something long-term, with beautiful and minimalist templates, and it’s been exactly that."

[See full review](https://www.capterra.com/p/207268/Flodesk/#Capterra___7035851)

Daryle D.

CEO

> "We operate in the Food & Beverage recruiting sector, and once the pandemic hit, a lot of our clients and contracts lost their jobs, thus losing their email..."

[See full review](https://www.capterra.com/p/207268/Flodesk/#Capterra___2648980)

Mona F.

CEO

> "The interface is clean, logical, and built for people who want results without the tech struggle."

[See full review](https://www.capterra.com/p/207268/Flodesk/#Capterra___7039081)

SD

Stephanie D.

Operations Director

> "I was unable to upload my subscriber list and could not get anyone to help."

[See full review](https://www.capterra.com/p/207268/Flodesk/#Capterra___2812782)

Sara R.

Large Ensembles Festival Coordinator

> "I use it in my own personal business and loved it so much that I suggested it to some of my contracts, and now we have started using it there too."

[See full review](https://www.capterra.com/p/207268/Flodesk/#Capterra___7096095)

YH

Yadah H.

Educator

> "It can be a bit tricky to integrate with other websites if you aren't tech-savvy (like me)."

[See full review](https://www.capterra.com/p/207268/Flodesk/#Capterra___2818790)

MRR

Maria Rosalyn R.

Email Marketing Strategists

> "I also love their onboarding emails, they have great email copy on how to make impactful campaigns, etc."

[See full review](https://www.capterra.com/p/207268/Flodesk/#Capterra___7039234)

Daryle D.

CEO

> "Flodesk immediately suspended our account and demanded we supply them with our subscriber's information, date and the exact time they subscribed, and their IP..."

[See full review](https://www.capterra.com/p/207268/Flodesk/#Capterra___2648980)

HV

Haseeb V.

Lead - Online Ops

> "I looked at a lot of options before signing up with Flodesk, and I cant compliment them enough for the work they have done with the end product."

[See full review](https://www.capterra.com/p/207268/Flodesk/#Capterra___7036967)

LH

Lauren H.

Founder

> "This is not a simple transition. "

[See full review](https://www.capterra.com/p/207268/Flodesk/#Capterra___3495393)

Ali B.

Owner

> "For female focused brands - Flodesks designs are elegant and you have much better template options than other email platforms."

[See full review](https://www.capterra.com/p/207268/Flodesk/#Capterra___6822555)

LB

Logan B.

Marketing Manager

> "Customer support is non existent, they just forward your questions to a blog post or something like that. "

[See full review](https://www.capterra.com/p/207268/Flodesk/#Capterra___2813792)

[View Reviews](https://www.capterra.com/p/207268/Flodesk/reviews/)

## User interface

[Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)

4.64 (524)

[Flodesk](https://www.capterra.com/p/207268/Flodesk/)

4.53 (167)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

A/B Testing

207

Important

Activity Dashboard

150

Important

AI Copilot

120

Important

Klaviyo

Top features

37/45

-   A/B Testing
-   Activity Dashboard
-   AI Copilot
-   API
-   Autoresponders
-   Campaign Analytics
-   Campaign Scheduling
-   CAN-SPAM Compliance
-   Click Tracking
-   Contact Management
-   Customer Journey Mapping
-   Customer Segmentation
-   Customer Surveys
-   Customizable Branding
-   Customizable CTAs
-   Customizable Fields
-   Drip Campaigns
-   Dynamic Content
-   Email Campaign Management
-   Email Sequences
-   Email Tracking
-   Engagement Tracking
-   Event Triggered Actions
-   GDPR Compliance
-   Generative AI
-   HTML Editor
-   Image Library
-   Landing Pages/Web Forms
-   Lead Capture
-   List Management
-   Mobile Optimization
-   Multi-Channel Marketing
-   Multi-Language
-   Newsletter Management
-   Personalization
-   Preview Functionality
-   Process/Workflow Automation
-   Product Recommendations
-   Real-Time Analytics
-   Reporting/Analytics
-   ROI Tracking
-   Subscriber Management
-   Template Management
-   Third-Party Integrations
-   WYSIWYG Editor

[See all features](https://www.capterra.com/p/156699/Klaviyo/#features)

Flodesk

26/45

-   A/B Testing
-   Activity Dashboard
-   AI Copilot
-   API
-   Autoresponders
-   Campaign Analytics
-   Campaign Scheduling
-   CAN-SPAM Compliance
-   Click Tracking
-   Contact Management
-   Customer Journey Mapping
-   Customer Segmentation
-   Customer Surveys
-   Customizable Branding
-   Customizable CTAs
-   Customizable Fields
-   Drip Campaigns
-   Dynamic Content
-   Email Campaign Management
-   Email Sequences
-   Email Tracking
-   Engagement Tracking
-   Event Triggered Actions
-   GDPR Compliance
-   Generative AI
-   HTML Editor
-   Image Library
-   Landing Pages/Web Forms
-   Lead Capture
-   List Management
-   Mobile Optimization
-   Multi-Channel Marketing
-   Multi-Language
-   Newsletter Management
-   Personalization
-   Preview Functionality
-   Process/Workflow Automation
-   Product Recommendations
-   Real-Time Analytics
-   Reporting/Analytics
-   ROI Tracking
-   Subscriber Management
-   Template Management
-   Third-Party Integrations
-   WYSIWYG Editor

[See all features](https://www.capterra.com/p/207268/Flodesk/#features)

### Recognition

No recognitions have been awarded to Klaviyo

No recognitions have been awarded to Flodesk

### Deployment & support

Klaviyo

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Flodesk

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Klaviyo

-   By Klaviyo
-   Located in United States
-   Founded in 2012

Flodesk

-   By Flodesk
-   Located in United States
-   Founded in

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Ease of Use

4.4

[View full comparison](https://www.capterra.com/compare/110228-207268/MailChimp-vs-Flodesk)

[Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[4.64 (524)](https://www.capterra.com/p/156699/Klaviyo/reviews/)

vs

[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

$20/month

Price

$15/month

4.6

Features

4.5

4.5

Ease of Use

4.2

[View full comparison](https://www.capterra.com/compare/79367-156699/ActiveCampaign-vs-Klaviyo)

[Flodesk](https://www.capterra.com/p/207268/Flodesk/)[4.53 (167)](https://www.capterra.com/p/207268/Flodesk/reviews/)

vs

[Success.ai](https://www.capterra.com/p/10013316/Success-ai/)[4.84 (415)](https://www.capterra.com/p/10013316/Success-ai/reviews/)

$38/month

Price

$33/month

4.4

Features

4.8

4.7

Ease of Use

4.8

[View full comparison](https://www.capterra.com/compare/207268-10013316/Flodesk-vs-Success-ai)

[Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[4.64 (524)](https://www.capterra.com/p/156699/Klaviyo/reviews/)

vs

[MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,256)](https://www.capterra.com/p/136603/MailerLite/reviews/)

$20/month

Price

$10/month

4.6

Features

4.5

4.5

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/136603-156699/MailerLite-vs-Klaviyo)

[Flodesk](https://www.capterra.com/p/207268/Flodesk/)[4.53 (167)](https://www.capterra.com/p/207268/Flodesk/reviews/)

vs

[MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,256)](https://www.capterra.com/p/136603/MailerLite/reviews/)

$38/month

Price

$10/month

4.4

Features

4.5

4.7

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/136603-207268/MailerLite-vs-Flodesk)

[Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[4.64 (524)](https://www.capterra.com/p/156699/Klaviyo/reviews/)

vs

[Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.34 (2,911)](https://www.capterra.com/p/31898/Constant-Contact/reviews/)

$20/month

Price

$12/month

4.6

Features

4.2

4.5

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/31898-156699/Constant-Contact-vs-Klaviyo)

[Flodesk](https://www.capterra.com/p/207268/Flodesk/)[4.53 (167)](https://www.capterra.com/p/207268/Flodesk/reviews/)

vs

[EmailOctopus](https://www.capterra.com/p/147415/EmailOctopus/)[4.79 (653)](https://www.capterra.com/p/147415/EmailOctopus/reviews/)

$38/month

Price

$9/month

4.4

Features

4.5

4.7

Ease of Use

4.7

[View full comparison](https://www.capterra.com/compare/147415-207268/EmailOctopus-vs-Flodesk)