# Compare Klaviyo vs Encharge 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare Klaviyo and Encharge based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/156699-228178/Klaviyo-vs-Encharge

---

# Klaviyo vs Encharge Features and Cost Comparison

Last updated June 3rd, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

KlaviyoEncharge2/4 selected

[Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[4.6 (530)](https://www.capterra.com/p/156699/Klaviyo/reviews/)

[Encharge](https://www.capterra.com/p/228178/Encharge/)[4.9 (297)](https://www.capterra.com/p/228178/Encharge/reviews/)

[## Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[4.6 (530)](https://www.capterra.com/p/156699/Klaviyo/reviews/)

Starting Price

$20.00/month

Value-for-Money

4.3

Functionality

4.6

Ease of Use

4.5

Customer Service

4.3

Reviews Sentiment

Based on [530 reviews](#user-reviews)

Positive

504

Neutral

20

Negative

6

[## Encharge](https://www.capterra.com/p/228178/Encharge/)[4.9 (297)](https://www.capterra.com/p/228178/Encharge/reviews/)

Starting Price

$49.00/month

Value-for-Money

4.8

Functionality

4.7

Ease of Use

4.8

Customer Service

4.8

Reviews Sentiment

Based on [297 reviews](#user-reviews)

Positive

293

Neutral

3

Negative

1

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## Summary

* * *

Key features rated by users

Features selected based on 5,758 reviews from marketing automation software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

81%Fit

High performer

Feature ratings

Email Marketing

4.8

Marketing Automation

4.7

CRM

3.7

Lead Capture

4.4

Workflow Management

5.0

63%Fit

Missing features

Not enough reviews

Feature ratings

Email Marketing

4.9

Marketing Automation

4.8

CRM

4.0

Lead Capture

NA

Workflow Management

\--

User satisfaction

User satisfaction

4.6

User reviews[530](https://www.capterra.com/p/156699/Klaviyo/reviews/)

Ease of use

4.5

Functionality

4.6

Value for money

4.3

Customer support

4.3

User satisfaction

4.9

User reviews[297](https://www.capterra.com/p/228178/Encharge/reviews/)

Ease of use

4.8

Functionality

4.7

Value for money

4.8

Customer support

4.8

Price starts from

Price starts from

$20Usage Based, Per Month

-   Free version
-   Free trial

Price starts from

$49Flat Rate, Per Month

-   Free version
-   Free trial

Best for

Best for

Klaviyo serves B2C businesses of all sizes with 400+ native integrations, including Shopify, WooCommerce, Magento, Salesforce Commerce Cloud, Square Online, Mindbody, and more.

Best for

Startups Digital businesses Digital content creators Marketers Agencies Digital services

## User reviews

Pros & cons

DN

Dmytro N.

CEO

> "Klaviyo deep data integration allows us to track exact customer behavior and trigger precise email campaigns based on purchase history, which heavily..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7151543)

Dan J.

Lead Strategist, Designer

> "They've continued to add features to try and justify the costs, but it gets harder to keep up as a small business."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7115526)

DN

Dmytro N.

CEO

> "It gives us deep insights into customer behavior and allows us to build complex, high-converting automated flows that consistently generate sales...."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7151543)

AD

Alexandre D.

Secretary General

> "Customer support is quick, however at the peak time it is sometimes slow which is frustrating for troubleshooting."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7175900)

LW

Lee W.

Owner

> "Easy ability to see how much money generated for each email sent, good visibility of who opened emails and who was active on the site and how long for..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7077455)

VR

Verified Reviewer

Sr Manager, Digital Marketing

> "Reporting is clunky and the UI buries things that should be front and center."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7128746)

VR

Verified Reviewer

Digital and Marketing senior specialist

> "During my time at Playmaker and Reper International, I’ve utilized Klaviyo to bridge the gap between complex data and personalized customer experiences."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7114621)

Doga I.

Director

> "Some features are not available for every account/business."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7096566)

AD

Alexandre D.

Secretary General

> "It is an excellent solution for an IT related business such as ours where security and organization matter, but may not be worth the investment for..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7175900)

VR

Verified Reviewer

Marketing

> "The recent price increases have come unexpectedly where they now charge for x amount of profiles, this wasn't something we expected when we renewed our..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6857226)

Cody A.

President

> "You can make an infinite number of email flows, campaigns, text campaigns, form, etc."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7143026)

VR

Verified Reviewer

Sr Manager, Digital Marketing

> "The UX and support don't match what you're paying at scale."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7128746)

Linda S.

CEO Founder

> "As an agency, the majority of our clients use Klaviyo, so I’ve had extensive hands-on experience with it across a wide range of ecommerce brands and..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7134527)

GD

Grant D.

Production and Product Line Manager formerly Marketing and Web Manager

> "A bit pricy and tiers and auto upgrades take a while to get used to"

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6572455)

Elena D.

Marketing Manager

> "It provides a lot of emails templates and a lot of drag sections to quick launch a Email marketing campaign and also you could design workflows to..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6686651)

Raphael F.

Head of Ecommerce

> "It's a bit abusive even though the service is great."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6860235)

OC

Owen C.

MD

> "its huge amount of integrations with a range of ecommerce platforms, specifically in our case the tight integration with Shopify, helping us to easily..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6497002)

Joseph E.

Ecommerce and IT Manager

> "I don't like the pricing structure for a lot of it."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7038090)

Kennedy K.

freelancer

> "The thing I love is how powerful the tool is in terms of email marketing and how it can be easily integrated with big platforms such as Shopify and..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6689292)

Raphael F.

Head of Ecommerce

> "We didn't appreciate the drastic price increase last year in 2024."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6860235)

RO

Ricki O.

Owner

> "Klaviyo's best features include: 1) creating targeted campaigns and automating email workflows 2) detailed insights into email performance to be able..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6551659)

Cody A.

President

> "Their pricing is honestly insane."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7143026)

VR

Verified Reviewer

Digital and Marketing senior specialist

> "Being Klaviyo certified, I’ve seen firsthand how their predictive analytics and behavioral "Flows" outperform basic newsletters."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7114621)

KM

Kortney M.

Owner

> "The cost was getting high especially for a small list. And the support was not always available straight away"

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6665441)

IS

Ilayda S.

Marketing Director

> "It’s improved email open rates and resulted in more sales as we can send our fashion customers targetted promotions and keep them engaged with new..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6783045)

KC

Katie C.

Email Team LEad

> "Cost and pricing structure are not my favorite."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6813794)

DANIEL V.

Consultor

> "I have several clients with whom I have implemented the tool and at least 40% of sales are thanks to the flows, registration pages and campaigns that I..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6483491)

IA

Isaac A.

Student

> "The only bad thing I found about this tool was that as the number of subscribers increased, the cost of Klaviyo also increased considerably, which can..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___4907836)

SO

Sophie O.

Head of ecommerce

> "More and more start-ups are launching complementary services to Klaviyo, such as Wax (Whatsapp solution) and Loyoly (loyalty program), so we've managed..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6728534)

MB

Miriam B.

Administrator

> "It was pretty complicated to manage the email domain switch."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6752033)

RO

Ricki O.

Owner

> "Its powerful segmentation and automation tools allow me to create highly targeted and personalized email campaigns."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6551659)

AS

Allison S.

Email Designer

> "It could take a while for the support team to understand what I was asking for help with."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6564905)

SG

Sauve G.

Sales Representative

> "Also many pre bulit tempates that helps to make emails very quick."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7169381)

JF

Jonah F.

Manager of Product Development and Business Operations

> "We experienced issues with contacts being overwritten when multiple sign-ups/subscriptions came through the same form."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6234071)

VR

Verified Reviewer

Marketing

> "They host weekly webinars, which are usually worthwhile and useful for the team to attend to learn about email marketing best practices."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6857226)

Bo K.

Customer Service Ambassador

> "Has lots of reporting and analytics features but customizing them are not so practical, high management might not see them appealing."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6019114)

LE

Lindsey E.

Owner - Head Designer

> "I love the ease of connecting Klaviyo to my Shopify store and other apps."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7090949)

VR

Verified Reviewer

Chief of Staff

> "The interface can feel dense at first."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6823065)

Sam Z.

Director Of Marketing And DTC

> "Klaviyo remains the easiest way for marketers to easily segment, personalize, and create behavior based automations."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7058703)

TA

Trevor A.

Owner

> "The lack of human response when you have an issue, while paying a premium price, makes us not want to recommend Klaviyo to any of our clients."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___5062600)

AW

Angela W.

Graphic Designer

> "We’ve seen better engagement, stronger results, and feel much more confident in our marketing since using Klaviyo."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7075018)

SR

Steve R.

Digital Producer

> "Klaviyo list management is also poor, and like some other platforms (seems to be a trend), Klaviyo gears the system towards pushing you to pay for more..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___3934652)

JV

Jeannie V.

Operations Manager

> "Klaviyo has got some major perks—think advanced segmentation, in-depth analytics, and automation that’s perfect for eCommerce."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6541060)

MV

Mariana V.

Social media lead

> "It is a little more expensive than other similar tools."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6810154)

KK

Kevin K.

Marketing Manager

> "The flow builder is powerful, flexible, and ideal for organizations that rely on data-driven automation."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7045217)

LC

Lataysha C.

Owner

> "My overall experience has been difficult to where I’ve used it and gave up on understanding it."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6768547)

Kennedy K.

freelancer

> "It has been the best which has helped me in my journey to e-commerce and selling online, thus bridging the gap between me and my customers."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6689292)

ZP

Zenia P.

Marketing Coordinator

> "Also, it bills based on profiles, and takes ALL profiles from your Woocommerce account whether they're signed up for email or not. When I made noises..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___4873198)

Samuel A.

Digital marketing manager

> "I enjoyed using Klaviyo especially for email marketing, it's easy integration with website to interact with signups makes a great option for me"

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6652553)

KV

Katya V.

Developer

> "We had to download a separate integration tool and were still unable to integrate the emails without the automatic double confirmation email (even..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___4159014)

Doga I.

Director

> "Best email marketing platform for D2C ecommerce businesses."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7096566)

SR

Steve R.

Digital Producer

> "Basic requirements for flows are unnecessarily difficult to implement. When you contact Klaviyo support, staff gives information that contradicts their..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___3934652)

RG

Rob G.

CEO

> "good email campaigns with automation, easy to setup flows, integration with ecommerce stores worked well."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7006781)

NA

Ndifon A.

Founder and CEO

> "It's a significant drawback, especially for small businesses or those with limited budgets."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6008250)

VR

Verified Reviewer

CEO

> "I've used it for multiple clients and it's a very powerful and reliable app. If you've got the budget - go for it. If you're on a tight budget - there..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6621821)

AW

Adam W.

eCommerce

> "The import from mailchimp was a bit of a hassle, and the sync between Klaviyo and Shopify has some unexpected issues that crop up, but that's likely..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___4821411)

SW

Simona W.

Head of marketing

> "For the structure our emails, Klaviyo has been an effective tool."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6862781)

VR

Verified Reviewer

Eigenaar

> "Klaviyo keeps deducting money from our creditcard"

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6133256)

Linda S.

CEO Founder

> "I’ve been using the platform for around 8–10 years, so I have a strong understanding of how it works and what it can do."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7134527)

SK

Sabri K.

does not refund money

> "We canceled a plan by mistake, they do not take it back and do not give refunds"

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6359313)

JM

Javier M.

Project Manager

> "Flows are easy to create, user profiles are really complete with all the info on a specific contact (if you have an ecommerce integration active)"

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6504218)

John S.

Social Media Consultant

> "One potential downside of this platform is its pricing structure. While there is a free version of Klaviyo available, the more advanced features and..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___4607346)

IA

Isaac A.

Student

> "In addition, thanks to its advanced segmentation system, I was able to reach my target audience precisely, obtaining a higher opening and engagement..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___4907836)

MC

Maria C.

Sales Executive

> "It's frustrating when Klaviyo slows down and we have to start over from scratch after making edits, especially if the Email we're creating has a lot of..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___4679341)

Bo K.

Customer Service Ambassador

> "Klaviyo could be the best when it comes to behaviour based automations especially building customer profiles and targets the correct customers when..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6019114)

RR

Ricardo R.

Marketing

> "Can get expensive, especially if using old email lists."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6292703)

BJ

Brittany J.

Operations Manager

> "I like that it has so many features that are one or two clicks to implement, like the follow up email feature."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6778473)

JP

Juliette P.

CEO

> "Klaviyo is a little expensive compared to sendinblue that we used before."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6007467)

Bill L.

Vice President of Sales and Operations

> "We like how the data graphs."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7089137)

MO

Maria O.

Growth Hacking Analyst

> "It has some essential features in a small letter size which is complicated and complex to read; sometimes it isn't as intuitive as you would like it to..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___3685319)

SB

Sam B.

E-Commerce Manager

> "It integrates with Shopify remarkably well, and creating workflows via Shopify is very easy."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6746071)

GN

Gerald N.

Marketing

> "It's starting to get super expensive as our list grows."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6249682)

IL

Isaac L.

Director of Sales and Business Development

> "Their company continually develops new products that help merchants achieve greater success."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6859213)

VR

Verified Reviewer

Owner

> "I didn't know anything about email marketing before using Klaviyo."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6043278)

VR

Verified Reviewer

Marketing

> "It's easy to use, and the ability to build lists and segments is useful and also user friendly."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6857226)

KN

Kyle N.

Owner

> "It is a lot of work and their support is very limited."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6296706)

JW

Joe W.

Marketing Lead

> "Email templates, data analysis, contact management are all great"

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6590782)

Ben U.

CTO

> "a bit expensive if you dont know what your doing."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6060970)

Kennedy K.

freelancer

> "also, it is highly customizable that also connects perfectly with the vendors and customers."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6689292)

SL

Simon L.

Manager

> "Pricing seems a little high compared to others"

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6281452)

[View Reviews](https://www.capterra.com/p/156699/Klaviyo/reviews/)

VR

Verified Reviewer

sales

> "Overall, Encharge is a capable marketing automation tool that offers flexibility and control. Once you get past the learning curve,..."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___7077389)

SB

Sabre B.

Systems Strategist

> "That I can’t create appealing forms for the form page."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___7099855)

Jeremy B.

Owner Founder

> "Instead of needing third-party integrations, I can spin up a branded form in minutes, connect it to any automation, and start..."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___7034991)

Joe M.

Founder

> "Contact management is the only part of the Encharge experience which can feel a little clunky at times."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___6869335)

Jong Hyuk P.

Administrative Coordinator

> "I appreciate its ability to connect different flows and create complex automations, which allows for effective and sophisticated..."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___7052488)

Yash P.

Founder

> "Things I didn't like is the lack of Newer payment API integrations, as well as newer trendy tools that people are using."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___6794480)

Jeremy B.

Owner Founder

> "What sets it apart is how effortless it makes connecting forms, automations, and behavior-based email sequences — all without the..."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___7034991)

D

Dubravko Ž.

CEO

> "Also, the lack of native A/B testing within the flow builder limits direct experimentation unless you create workaround branches."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___6843375)

Jong Hyuk P.

Administrative Coordinator

> "It enables us to send unlimited emails to many subscribers and integrates with systems like Pavly and Google Form."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___7052488)

DP

David P.

Teacher

> "The interface can be a bit slow to load at times, especially when you have several active flows."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___6789089)

Jong Hyuk P.

Administrative Coordinator

> "Its drag-and-drop builder simplifies email design, eliminating the need for coding, saving us time and resources."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___7052488)

VR

Verified Reviewer

Academic Dean

> "I still can’t get one of my domains recognized, and that’s a basic thing I expected to have resolved."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___7013947)

Jong Hyuk P.

Administrative Coordinator

> "This feature is a game-changer because it eliminates the need for coding emails, which can often be a time-consuming and cumbersome..."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___7052488)

GA

Geeno A.

Allround creative

> "The easy interface makes it easy not to like the platform"

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___6832257)

VR

Verified Reviewer

CEO

> "When I evaluate a tech platform, I’m looking for more than features; I want flow, intuitive working, ease and efficiency."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___7081929)

VR

Verified Reviewer

Academic Dean

> "That said, the onboarding wasn’t smooth."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___7013947)

MR

Michelle R.

Crafter

> "I use it to follow up with customers, onboard new subscribers, and promote products and classes and it’s helped increase my..."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___6808262)

Andrey K.

Marketing

> "The true reason they disabled it is because they sold a lifetime deal on Appsumo, so these clients are just causing them additional..."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___3644825)

AM

Annemarie M.

Owner

> "I came from tools where I constantly felt limited in tracking and personalization, and Encharge finally gives me everything I need..."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___7054340)

VR

Verified Reviewer

Marketing & Metrics Specialist

> "Ad the answers from customer services are vague and problems are not solved."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___4476685)

DN

Danica N.

Founder

> "I especially love the built-in A/B testing feature, which helps me optimize my messaging and subject lines for better engagement."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___6797223)

Andrey K.

Marketing

> "The company disabled my account and said I broke their terms of service."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___3644825)

Joe M.

Founder

> "Encharge is a powerful, clean, and focused on automations that actually supports product-led growth and SaaS funnels."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___6869335)

Andrey K.

Marketing

> "No integrity from Encharge's team what so ever."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___3644825)

Jeremy B.

Owner Founder

> "I’ve used nearly every automation and email tool out there, from Mailchimp to ActiveCampaign, and nothing has been as intuitive and..."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___7034991)

Sergey Z.

CEO

> "The premium features like Segment Integration, Salesforce Integration, Event-Based Segments, Transactional Emails, are missing."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___2850438)

Jong Hyuk P.

Administrative Coordinator

> "Encharge also allows automation through complex flows, and supports A/B email testing."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___7052488)

Gabriel G.

CEO

> "That it does not integrate with FB Lead Ads only audiences"

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___3053093)

D

Dubravko Ž.

CEO

> "Instead, we’ve built an end-to-end system that sends welcome messages, check-ins, reminders, and post-program follow-ups all..."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___6843375)

AK

Alexander K.

CEO

> "The fact that the website tracking totally does not work"

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___3230903)

VR

Verified Reviewer

CEO

> "The standout feature for me is the visual flow builder."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___7079898)

Santiago R.

Inbuond Leader

> "We were very frustrated with the lack of a native form builder inside the software, we have to go to an external app to connect with..."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___2856103)

VR

Verified Reviewer

Academic Dean

> "The automation flows are intuitive, the segmentation is solid, and the integrations give you plenty of flexibility."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___7013947)

VR

Verified Reviewer

Founder

> "So far, there isn't a native Woocommerce integration so far, meaning I have to rely on expensive third-party tools to get the..."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___2854741)

Jong Hyuk P.

Administrative Coordinator

> "Encharge serves as a comprehensive solution by enabling everything to be done within a single system."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___7052488)

ICO

Ivan Camilo O.

CEO

> "They allow you to move the contacts you don't need to archive, but sometimes you don't want to see them anymore and you just want to..."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___2830494)

Mario S.

CEO

> "Encharge helped me centralize my email marketing and reduced the need for multiple tools."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___7012610)

Juliette S.

Visibility Strategist

> "My email marketing is more about nurturing than sales and having to pay huge fees without direct ROI is what ActiveCampaign has lost..."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___2820495)

Jeremy B.

Owner Founder

> "It gives you true control of your automations and makes email marketing something you can actually enjoy again."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___7034991)

Juliette S.

Visibility Strategist

> "I have been a loyal ActiveCampaign user for years, but it has become very expensive if you really want to grow your audience, plus..."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___2820495)

D

Dubravko Ž.

CEO

> "Integrating with Google Sheets and others works smoothly, and the behavioral triggers help us create dynamic and personalized..."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___6843375)

VR

Verified Reviewer

Marketing Lead

> "It also takes a lot of work to set up segmentations and sequences, especially when tracking visitors/users behaviors."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___2915023)

TP

Terri P.

Coach

> "I also really appreciate being able to send emails based on the reader’s time zone without having to upgrade my plan (something that..."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___6829429)

Sergey Z.

CEO

> "Importing from your existing email marketing provider can be a headache as tags can't be programmatically added in the CSV. Or am I..."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___2850438)

Mario S.

CEO

> "I managed to connect my website sign-ups to email sequences without needing any technical skills."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___7012610)

Tyson B.

Director

> "Unable to auto-map/add tags using the CSV import at the moment"

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___2782064)

MR

Michelle R.

Crafter

> "As someone who juggles crafting, product sales, and online classes, I appreciate how easy it is to create personalized email flows..."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___6808262)

VR

Verified Reviewer

Senior Creative Designer

> "The explanation for my poor attendance at my activities was a lack of hype and excitement leading up to the event until everyone had..."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___2845240)

DN

Danica N.

Founder

> "I really needed to up my game when it comes to emails (for sales, newsletters, etc.) and Encharge is the perfect tool to make this..."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___6797223)

Tiger S.

Owner

> "I can't really search for things, I have to scroll for things when building emails and automation."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___2786360)

VR

Verified Reviewer

Founder

> "I didn’t have to deal with a steep learning curve, and I moved all my automations over from Kit in less than hour."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___7011208)

RC

Renato C.

Content Creator

> "Also broadcasting speed needs to improve as I find it a bit slow broadcasting even with only to subscribers."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___2790705)

SB

Sabre B.

Systems Strategist

> "As a systems strategist who loves automations, and seeing the data."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___7099855)

SB

Sanjeev B.

Director

> "They are missing some ecommerce integrations and they don't have Thrive Leads integration YET."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___2807184)

Eddy C.

Buisness owner

> "Customer service is fast and super helpfull as and when needed."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___7079985)

VR

Verified Reviewer

Digital Marketing Specialist

> "The lack of native integrations with other tools has been a bit difficult for me to get going in some things."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___2868910)

WG

Wojciech G.

Kursy online

> "Support has also been responsive whenever I had questions, which is a big plus."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___7075209)

Selle E.

CEO

> "No e-commerce integrations currently and it lacks some automation functionality"

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___2823461)

AD

Alex D.

CEO

> "I was happy to discover that all other tools I'm using for my business were possible to connect to Encharge quite easily."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___7062294)

VR

Verified Reviewer

Writer

> "There is (currently) no sign-up form for new users, so they have to be added manually."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___2821590)

AD

Alex D.

CEO

> "There's an easy to use tagging system, you can build easy or more complicated flows, depending on your needs."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___7062294)

VR

Verified Reviewer

Digital Marketing Specialist

> "I don't like that I can't actually build landing pages in the email software. "

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___2868910)

Daniel K. B.

Owner Operator

> "I had a friend suggest a different scheduling program, but after getting to know this program (it only took a couple hours), I'm..."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___7062765)

Omær B.

CEO

> "I will replace the current email marketing tool I have which is very expensive and has too many features I don't use."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___2787608)

MlR

Mjølner R.

Solopreneur

> "I am really looking forward to using it more and will be making it my primary mode of sending emails as soon as I’ve moved all my..."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___6811740)

WS

William S.

owner

> "I do use some less than popular softwares and I noticed that this software doesn't integrate with them but then again neither do the..."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___2790360)

JV

Josef V.

Owner

> "I’ve been using Encharge for several months and it’s now my go-to tool for email marketing automation."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___6832202)

VR

Verified Reviewer

Owner

> "No WooCommerce integration and integrations overall are lacking a bit."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___2827726)

DP

David P.

Teacher

> "I started with the free trial and ended up subscribing because it genuinely made my marketing workflow easier."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___6789089)

CS

Calvin S.

Research

> "Lack of embedded surveys in newsletters"

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___2836858)

DP

David P.

Teacher

> "Encharge helped me automate campaigns without needing deep tech skills."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___6789089)

CJ S.

Digital Marketing Consultant

> "Overall, I find that the host of features that Encharge provides would cost you a lot more elsewhere."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___2807965)

AM

Annemarie M.

Owner

> "What I like most about Encharge is how intuitive the entire platform feels."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___7054340)

MS

Mario S.

Director

> "I guess too many functionalities can make the tool a bit overwhelming."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___2941751)

MR

Michelle R.

Crafter

> "It’s user-friendly, reliable, and powerful enough to handle advanced automations without the learning curve you get with other..."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___6808262)

JD

Jeroen D.

CEO

> "I'm missing some e-commerce integrations."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___2803070)

CM

Claudia M.

Digital Marketing Consultant

> "I have used many different platforms in the past (I implement tools for my clients), and I can seriously say this is one of the best..."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___6803387)

DV

Darshan V.

CTO

> "it reduce customer support ticket"

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___2835112)

Nagy E.

Company Ownser

> "Even though there’s a learning curve, the documentation and support make it manageable."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___6803144)

FW

Fabian W.

Marketer

> "A few little features are still missing but nothing crucial."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___2783851)

[View Reviews](https://www.capterra.com/p/228178/Encharge/reviews/)

## User interface

[Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)

4.64 (530)

[Encharge](https://www.capterra.com/p/228178/Encharge/)

4.90 (297)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

A/B Testing

207

Important

Activity Dashboard

150

Important

AI Copilot

120

Important

Klaviyo

Top features

41/44

-   A/B Testing
-   Activity Dashboard
-   AI Copilot
-   API
-   Campaign Analytics
-   Campaign Management
-   Conversion Tracking
-   CRM
-   Customizable Branding
-   Customizable CTAs
-   Customizable Forms
-   Data Import/Export
-   Drag & Drop
-   Drip Campaigns
-   Dynamic Content
-   Email Marketing
-   Email Tracking
-   Engagement Tracking
-   Event Triggered Actions
-   Generative AI
-   Landing Pages/Web Forms
-   Lead Capture
-   Lead Generation
-   Lead Management
-   Lead Qualification
-   Marketing Automation
-   Marketing Calendar
-   Mobile Access
-   Multi-Campaign
-   Multi-Channel Communication
-   Multi-Channel Marketing
-   Multivariate Testing
-   Real-Time Data
-   ROI Tracking
-   Sales Analytics
-   Search Marketing
-   Segmentation
-   SMS Marketing
-   Social Marketing
-   Template Management
-   Third-Party Integrations
-   Visual Analytics
-   Website Visitor Tracking
-   Workflow Management

[See all features](https://www.capterra.com/p/156699/Klaviyo/#features)

Encharge

29/44

-   A/B Testing
-   Activity Dashboard
-   AI Copilot
-   API
-   Campaign Analytics
-   Campaign Management
-   Conversion Tracking
-   CRM
-   Customizable Branding
-   Customizable CTAs
-   Customizable Forms
-   Data Import/Export
-   Drag & Drop
-   Drip Campaigns
-   Dynamic Content
-   Email Marketing
-   Email Tracking
-   Engagement Tracking
-   Event Triggered Actions
-   Generative AI
-   Landing Pages/Web Forms
-   Lead Capture
-   Lead Generation
-   Lead Management
-   Lead Qualification
-   Marketing Automation
-   Marketing Calendar
-   Mobile Access
-   Multi-Campaign
-   Multi-Channel Communication
-   Multi-Channel Marketing
-   Multivariate Testing
-   Real-Time Data
-   ROI Tracking
-   Sales Analytics
-   Search Marketing
-   Segmentation
-   SMS Marketing
-   Social Marketing
-   Template Management
-   Third-Party Integrations
-   Visual Analytics
-   Website Visitor Tracking
-   Workflow Management

[See all features](https://www.capterra.com/p/228178/Encharge/#features)

### Recognition

Klaviyo is recognized as a top-rated tool in 5 Capterra Shortlist reports

Encharge is recognized as a top-rated tool in 1 Capterra Shortlist reports

Best Value Marketing AutomationSoftware (2026) 

### Deployment & support

Klaviyo

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Encharge

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Klaviyo

-   By Klaviyo
-   Located in United States
-   Founded in 2012

Encharge

-   By Encharge
-   Located in Bulgaria
-   Founded in

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[Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[4.64 (530)](https://www.capterra.com/p/156699/Klaviyo/reviews/)

vs

[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,565)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

$20/month

Price

$15/month

4.6

Features

4.5

4.5

Ease of Use

4.2

[View full comparison](https://www.capterra.com/compare/79367-156699/ActiveCampaign-vs-Klaviyo)

[Encharge](https://www.capterra.com/p/228178/Encharge/)[4.90 (297)](https://www.capterra.com/p/228178/Encharge/reviews/)

vs

[HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,243)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/)

$49/month

Price

$15/month

4.7

Features

4.4

4.8

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/171840-228178/HubSpot-Marketing-vs-Encharge)

[Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[4.64 (530)](https://www.capterra.com/p/156699/Klaviyo/reviews/)

vs

[Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.34 (2,934)](https://www.capterra.com/p/31898/Constant-Contact/reviews/)

$20/month

Price

$12/month

4.6

Features

4.2

4.5

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/31898-156699/Constant-Contact-vs-Klaviyo)

[Encharge](https://www.capterra.com/p/228178/Encharge/)[4.90 (297)](https://www.capterra.com/p/228178/Encharge/reviews/)

vs

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,643)](https://www.capterra.com/p/110228/MailChimp/reviews/)

$49/month

Price

$13/month

4.7

Features

4.4

4.8

Ease of Use

4.4

[View full comparison](https://www.capterra.com/compare/110228-228178/MailChimp-vs-Encharge)