--- title: "Compare Klaviyo vs Salesforce Marketing Cloud 2026 | Capterra" description: "Unsure of what to choose? Check Capterra to compare Klaviyo and Salesforce Marketing Cloud based on pricing, features, product details, and verified reviews." source_url: "https://www.capterra.com/compare/156699-248536/Klaviyo-vs-Salesforce-Marketing-Cloud" page_type: "comparison" language: "en" publication_date: "2026-11-10" --- # Klaviyo vs Salesforce Marketing Cloud Features and Cost Comparison Last updated November 10th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: KlaviyoSalesforce Marketing Cloud2/4 selected [Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[4.6 (540)](https://www.capterra.com/p/156699/Klaviyo/reviews/) [Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/)[4.2 (1,151)](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/reviews/) [## Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[4.6 (540)](https://www.capterra.com/p/156699/Klaviyo/reviews/) Starting Price $20.00/month Value-for-Money 4.3 Functionality 4.6 Ease of Use 4.5 Customer Service 4.3 Reviews Sentiment Based on [540 reviews](#user-reviews) Positive 512 Neutral 21 Negative 7 [## Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/)[4.2 (1,151)](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/reviews/) Starting Price $25.00/month Value-for-Money 3.8 Functionality 4.1 Ease of Use 3.8 Customer Service 3.9 Reviews Sentiment Based on [1,151 reviews](#user-reviews) Positive 934 Neutral 161 Negative 56 ## Not a match? Find software alternatives tailored to your priorities. These software suggestions are similar to those you’re currently comparing. ### Bitrix24 4.2 (1,009) * * * Starting Price $69.00 Flat Rate,Per Month Free Trial Free Version * * * User rating 82% of reviewers rated it above 4 stars * * * Highest Rated ### GMass 4.8 (1,424) * * * Starting Price $25.00 Flat Rate,Per Month Free Trial Free Version * * * User rating 99% of reviewers rated it above 4 stars * * * ### monday AI Work Platform 4.6 (6,134) * * * Starting Price $9.00 Per User,Per Month Free Trial Free Version * * * User rating 94% of reviewers rated it above 4 stars * * * ### Marketo Engage 4.3 (720) * * * Starting Price Contact vendor for pricing Free Trial Free Version * * * User rating 87% of reviewers rated it above 4 stars * * * What’s your intended use case? ## Summary * * * Key features rated by users Features selected based on 3,640 reviews from marketing automation software users. about the Fit Score methodology. Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology 80%Fit High performer Feature ratings Email Marketing 4.8 CRM 3.7 Data Import/Export 4.5 Lead Capture 4.4 Campaign Management 4.6 80%Fit Feature ratings Email Marketing 4.3 CRM 4.8 Data Import/Export 4.4 Lead Capture 4.4 Campaign Management 4.2 User satisfaction User satisfaction 4.6 User reviews[540](https://www.capterra.com/p/156699/Klaviyo/reviews/) Ease of use 4.5 Functionality 4.6 Value for money 4.3 Customer support 4.3 User satisfaction 4.2 User reviews[1,151](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/reviews/) Ease of use 3.8 Functionality 4.1 Value for money 3.8 Customer support 3.9 Price starts from Price starts from $20Usage Based, Per Month - Free version - Free trial Price starts from $25Per User, Per Month - Free version - Free trial Best for Best for Klaviyo serves B2C businesses of all sizes with 400+ native integrations, including Shopify, WooCommerce, Magento, Salesforce Commerce Cloud, Square Online, Mindbody, and more. Best for Designed for small and midsize businesses in various industries. ## User reviews Pros & cons Gary A W. Founder CEO > "Klaviyo is the undisputed gold standard for e-commerce email and SMS marketing, known for turning granular customer data into..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7198491) Gary A W. Founder CEO > "Complex Add-On Costs: Features like SMS credits, extra data storage, advanced analytics, and product reviews operate on separate credit..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7198491) DN Dmytro N. CEO > "Klaviyo deep data integration allows us to track exact customer behavior and trigger precise email campaigns based on purchase history,..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7151543) JR Jeff R. CEO > "They terminated our account because we sell research peptides — completely legal products, clearly labeled “research use only.”" [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7202201) DN Dmytro N. CEO > "It gives us deep insights into customer behavior and allows us to build complex, high-converting automated flows that consistently..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7151543) AD Alexandre D. Secretary General > "Customer support is quick, however at the peak time it is sometimes slow which is frustrating for troubleshooting." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7175900) AC Andy C. Sales Director > "The segmentation lets me separate bulk buyers from individual customers, which helps when our reps follow up on abandoned carts or push..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7194044) PP Pritam P. Early Childhood Educator > "Learning curve was steeper than expected, took me a few weeks to really understand flows versus campaigns." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7202707) AD Alexandre D. Secretary General > "It is an excellent solution for an IT related business such as ours where security and organization matter, but may not be worth the..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7175900) JR Jeff R. CEO > "Horrible. If you were looking at this company to do business with encounter on for your marketing needs, you might want to reconsider." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7202201) LW Lee W. Owner > "Easy ability to see how much money generated for each email sent, good visibility of who opened emails and who was active on the site..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7077455) JR Jeff R. CEO > "Keep your data. And pick a provider that doesn’t play moral high ground with your livelihood." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7202201) Charlotte K. President > "Overall, I would highly recommend Klayvio to any marketing teams with established strategy and more senior teams. If you are working..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7195398) Dan J. Lead Strategist, Designer > "They've continued to add features to try and justify the costs, but it gets harder to keep up as a small business." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7115526) Elena D. Marketing Manager > "It provides a lot of emails templates and a lot of drag sections to quick launch a Email marketing campaign and also you could design..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6686651) JR Jeff R. CEO > "Klaviyo Will Drop You the Second Your Business Becomes Inconvenient — Stay Far Away" [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7202201) Kennedy K. freelancer > "The thing I love is how powerful the tool is in terms of email marketing and how it can be easily integrated with big platforms such as..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6689292) VR Verified Reviewer Sr Manager, Digital Marketing > "Reporting is clunky and the UI buries things that should be front and center." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7128746) IS Ilayda S. Marketing Director > "It’s improved email open rates and resulted in more sales as we can send our fashion customers targetted promotions and keep them..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6783045) Doga I. Director > "Some features are not available for every account/business." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7096566) PP Pritam P. Early Childhood Educator > "Integrating with Shopify was pretty straightforward and it syncs our customer data automatically." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7202707) VR Verified Reviewer Marketing > "The recent price increases have come unexpectedly where they now charge for x amount of profiles, this wasn't something we expected..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6857226) PP Pritam P. Early Childhood Educator > "The segmentation is honestly great, we can drill down by purchase history, browsing activity, the whole works." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7202707) JR Jeff R. CEO > "I would not recommend Klaviyo to anyone who actually needs to rely on their service." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7202201) VR Verified Reviewer Digital and Marketing senior specialist > "During my time at Playmaker and Reper International, I’ve utilized Klaviyo to bridge the gap between complex data and personalized..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7114621) VR Verified Reviewer Sr Manager, Digital Marketing > "The UX and support don't match what you're paying at scale." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7128746) Cody A. President > "You can make an infinite number of email flows, campaigns, text campaigns, form, etc." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7143026) KM Kortney M. Owner > "The cost was getting high especially for a small list. And the support was not always available straight away" [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6665441) SO Sophie O. Head of ecommerce > "More and more start-ups are launching complementary services to Klaviyo, such as Wax (Whatsapp solution) and Loyoly (loyalty program),..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6728534) KC Katie C. Email Team LEad > "Cost and pricing structure are not my favorite." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6813794) Linda S. CEO Founder > "As an agency, the majority of our clients use Klaviyo, so I’ve had extensive hands-on experience with it across a wide range of..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7134527) MB Miriam B. Administrator > "It was pretty complicated to manage the email domain switch." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6752033) SG Sauve G. Sales Representative > "Also many pre bulit tempates that helps to make emails very quick." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7169381) JF Jonah F. Manager of Product Development and Business Operations > "We experienced issues with contacts being overwritten when multiple sign-ups/subscriptions came through the same form." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6234071) Sam Z. Director Of Marketing And DTC > "Klaviyo remains the easiest way for marketers to easily segment, personalize, and create behavior based automations." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7058703) Raphael F. Head of Ecommerce > "It's a bit abusive even though the service is great." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6860235) VR Verified Reviewer Digital and Marketing senior specialist > "Being Klaviyo certified, I’ve seen firsthand how their predictive analytics and behavioral "Flows" outperform basic newsletters." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7114621) Bo K. Customer Service Ambassador > "Has lots of reporting and analytics features but customizing them are not so practical, high management might not see them appealing." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6019114) KK Kevin K. Marketing Manager > "The flow builder is powerful, flexible, and ideal for organizations that rely on data-driven automation." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7045217) VR Verified Reviewer Chief of Staff > "The interface can feel dense at first." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6823065) SO Shane O. Operations > "While we only used it for around six months, we found it very handing and did get sales from Klaviyo" [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7185783) Joseph E. Ecommerce and IT Manager > "I don't like the pricing structure for a lot of it." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7038090) Kennedy K. freelancer > "It has been the best which has helped me in my journey to e-commerce and selling online, thus bridging the gap between me and my..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6689292) Raphael F. Head of Ecommerce > "We didn't appreciate the drastic price increase last year in 2024." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6860235) AN Ana N. Founder > "Support answered my questions about integration fast enough that we didn't lose momentum during setup." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7209978) MV Mariana V. Social media lead > "It is a little more expensive than other similar tools." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6810154) Samuel A. Digital marketing manager > "I enjoyed using Klaviyo especially for email marketing, it's easy integration with website to interact with signups makes a great..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6652553) Cody A. President > "Their pricing is honestly insane." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7143026) CK Cortney K. Director of People > "We loved using Klaviyo for email campaigns." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7193233) LC Lataysha C. Owner > "My overall experience has been difficult to where I’ve used it and gave up on understanding it." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6768547) VR Verified Reviewer CEO > "I've used it for multiple clients and it's a very powerful and reliable app. If you've got the budget - go for it. If you're on a tight..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6621821) ZP Zenia P. Marketing Coordinator > "Also, it bills based on profiles, and takes ALL profiles from your Woocommerce account whether they're signed up for email or not. When..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___4873198) CK Cortney K. Director of People > "The user interface is great and the customer service is awesome." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7193233) GD Grant D. Production and Product Line Manager formerly Marketing and Web Manager > "A bit pricy and tiers and auto upgrades take a while to get used to" [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6572455) VR Verified Reviewer Marketing > "They host weekly webinars, which are usually worthwhile and useful for the team to attend to learn about email marketing best practices." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6857226) AW Adam W. eCommerce > "The import from mailchimp was a bit of a hassle, and the sync between Klaviyo and Shopify has some unexpected issues that crop up, but..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___4821411) LE Lindsey E. Owner - Head Designer > "I love the ease of connecting Klaviyo to my Shopify store and other apps." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7090949) VR Verified Reviewer Eigenaar > "Klaviyo keeps deducting money from our creditcard" [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6133256) OC Owen C. MD > "its huge amount of integrations with a range of ecommerce platforms, specifically in our case the tight integration with Shopify,..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6497002) SK Sabri K. does not refund money > "We canceled a plan by mistake, they do not take it back and do not give refunds" [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6359313) RO Ricki O. Owner > "Klaviyo's best features include: 1) creating targeted campaigns and automating email workflows 2) detailed insights into email..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6551659) IA Isaac A. Student > "The only bad thing I found about this tool was that as the number of subscribers increased, the cost of Klaviyo also increased..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___4907836) Bo K. Customer Service Ambassador > "Klaviyo could be the best when it comes to behaviour based automations especially building customer profiles and targets the correct..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6019114) John S. Social Media Consultant > "One potential downside of this platform is its pricing structure. While there is a free version of Klaviyo available, the more advanced..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___4607346) BJ Brittany J. Operations Manager > "I like that it has so many features that are one or two clicks to implement, like the follow up email feature." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6778473) AS Allison S. Email Designer > "It could take a while for the support team to understand what I was asking for help with." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6564905) AW Angela W. Graphic Designer > "We’ve seen better engagement, stronger results, and feel much more confident in our marketing since using Klaviyo." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7075018) MC Maria C. Sales Executive > "It's frustrating when Klaviyo slows down and we have to start over from scratch after making edits, especially if the Email we're..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___4679341) SB Sam B. E-Commerce Manager > "It integrates with Shopify remarkably well, and creating workflows via Shopify is very easy." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6746071) RR Ricardo R. Marketing > "Can get expensive, especially if using old email lists." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6292703) Doga I. Director > "Best email marketing platform for D2C ecommerce businesses." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7096566) GN Gerald N. Marketing > "It's starting to get super expensive as our list grows." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6249682) RG Rob G. CEO > "good email campaigns with automation, easy to setup flows, integration with ecommerce stores worked well." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7006781) VR Verified Reviewer Owner > "I didn't know anything about email marketing before using Klaviyo." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6043278) DANIEL V. Consultor > "I have several clients with whom I have implemented the tool and at least 40% of sales are thanks to the flows, registration pages and..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6483491) TA Trevor A. Owner > "The lack of human response when you have an issue, while paying a premium price, makes us not want to recommend Klaviyo to any of our..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___5062600) JW Joe W. Marketing Lead > "Email templates, data analysis, contact management are all great" [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6590782) KN Kyle N. Owner > "It is a lot of work and their support is very limited." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6296706) RO Ricki O. Owner > "Its powerful segmentation and automation tools allow me to create highly targeted and personalized email campaigns." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6551659) Ben U. CTO > "a bit expensive if you dont know what your doing." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6060970) BM Brian M. Data Analyst and IT > "I have been the administrator which creates the list in Klavyo and so far everything has been smooth." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6830020) VR Verified Reviewer Chief of Staff > "The interface can feel dense at first." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6823065) CX Caitlin X. Retention Manager > "Easy to use, intuitive platform." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7055645) KS Kanneeswari S. Owner > "A little bit of the Email tools are not easy to use and not a lot of HTML tools are available to design." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___4459471) AK Anthony K. Head of E-commerce > "Intuitive and easy to use." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6737511) JK John K. K > "The interface is clunky and difficult to use, and it does not provide users' needed features." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___3612260) JM Javier M. Project Manager > "The interface is one of the cleanest we've worked with, and it actually works!" [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6504218) SR Steve R. Digital Producer > "Generally also poor UI for the visual builder." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___3934652) PP Pritam P. Early Childhood Educator > "Integrating with Shopify was pretty straightforward and it syncs our customer data automatically." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7202707) KV Katya V. Developer > "Integrations and deliverability were where Klaviyo fell short." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___4159014) SB Sam B. E-Commerce Manager > "It integrates with Shopify remarkably well, and creating workflows via Shopify is very easy." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6746071) LC Lataysha C. Owner > "My overall experience has been difficult to where I’ve used it and gave up on understanding it." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6768547) MK Madhura K. Marketing Strategist > "It’s a very good integration and this AI was able to capture the essence of our branding very well in a couple tryouts." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6367231) Toluwanimi O. Growth marketer > "It was difficult to understand at first." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___2756529) VR Verified Reviewer Marketing Operations Specialist > "Integrations work great, event if it takes a couple of minutes to trigger the actions." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6223377) AD Alexandre D. Secretary General > "Customer support is quick, however at the peak time it is sometimes slow which is frustrating for troubleshooting." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7175900) Cristian F. Manager > "It's software that is very easy to use once you get the hang of it." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___4722915) JR Jeff R. CEO > "Horrible. If you were looking at this company to do business with encounter on for your marketing needs, you might want to reconsider." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7202201) VR Verified Reviewer Growth Consultant > "Klaviyo is extremely easy to use." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___3595871) JR Jeff R. CEO > "I would not recommend Klaviyo to anyone who actually needs to rely on their service." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7202201) DN Dmytro N. CEO > "It gives us deep insights into customer behavior and allows us to build complex, high-converting automated flows that consistently..." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7151543) VR Verified Reviewer Sr Manager, Digital Marketing > "The UX and support don't match what you're paying at scale." [See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7128746) [View Reviews](https://www.capterra.com/p/156699/Klaviyo/reviews/) VR Verified Reviewer Sales > "Overall, Salesforce Marketing Cloud has been a mixed but workable experience — it delivers strong email management and template capabilities with a polished user..." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___7135401) CK Christina K. Manager > "Salesforce Marketing Cloud does have new leads put in their information but sometimes leads put in non valid phone numbers or emails so that makes it hard to follow..." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___7157065) SF Sarah F. Marketing Technologist > "Keep in mind that Pardot operates best when adopting a no duplicate record strategy in Salesforce, meaning it is ideal for an ABM go to market strategy." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___7160153) AD Amanda D. VP - Marketing > "I've used many different marketing automation solutionsbefore, and each have their pro's and con's, but anytime I'm working within a Salesforce environment,..." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6651467) CC Clara C. Marketing Operations Manager > "Overall, I've had a solid experience with Salesforce Marketing Cloud, with its robust features and regular use making it a valuable tool in my role." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___7192963) VR Verified Reviewer Sales > "The steep learning curve makes ease of use a challenge for new users, performance and speed can lag during heavy campaigns, customer support response times are..." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___7135401) SM Simon M. CRM Specialist > "Features like A/B testing, dynamic content, and predictive engagement ensure that every email is optimized for performance. Whether it’s a one-time campaign or a..." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___7039601) JC Jeffrey C. Enrollment Systems Administrator > "The Marketing Cloud user interface seems disjointed." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___7136105) JS John S. Manager > "What I liked most about Salesforce Marketing Cloud is the ability to manage email, social media, and text messaging from one platform." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6638589) VR Verified Reviewer Software Engineer > "It's not intuitive enough to compete with office 365 or Google platform." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6660894) SF Sarah F. Marketing Technologist > "It works fairly seamlessly with Salesforce and the initial integration is not too complex." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___7160153) VR Verified Reviewer Marketing Automation Specialist > "Not for new or small companies that can't afford a learning curve of 4-6 months to launch and keep the Salesforce partner or dedicated in-house team to..." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6223247) IS Ilayda S. Marketing Director > "I especially love the robust segmentation tools we are able to customize promotions for our customers based on how they shop." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6794413) SK Sarah K. Content Marketing Manager > "Navigating through its interface and setting up campaigns can be time-consuming, especially without prior experience or adequate training." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6473423) CC Clara C. Marketing Operations Manager > "Salesforce Marketing Cloud is pretty solid for campaign management." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___7192963) WT Weronika T. Manager > "One drawback I experienced with Salesforce Marketing Cloud Account Engagement was the complexity of the platform, which required a significant learning curve to..." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4818486) CC Clara C. Marketing Operations Manager > "I like the workflow automation features, especially the 'journey builder'." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___7192963) VR Verified Reviewer Director of Demand Gen > "I do not like how there is lots of tedious work that is required for the majority of programs through having to clone forms and limitations that the lead scoring..." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4185840) Taylor O. Digital Marketing Manager > "Its send speed is unmatched, even on multi-step automations across different channels." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___7134546) GL Gitte L. Business Owner > "The cost is the main issue with this tool as well as getting it implemented and set up because of the vast number of features and customization available." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4705885) Rachid K. Sales Executive > "Salesforce marketing cloud is one of the best way to maintain such as a strong relationships with customers and grow your business." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6619406) Ipek Nil B. Sales Marketing Specialits > "This tool unfortunately comes with a huge cost, not only to buy but also to maintain." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6293653) CC Clara C. Marketing Operations Manager > "It's really helpful for creating multi-step campaigns." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___7192963) Richard G. Communication and Media Analyst > "Although bugs occur infrequently, they can temporarily disrupt work because they are irreplaceable and essential tools for the business." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4714748) Taylor O. Digital Marketing Manager > "Larger orgs and multi-brand enterprises are definitely the target market for this tool, not small nonprofits like my employer." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___7134546) MK Matt K. Direct Marketing Lead > "It was clunky like 2003 have just called and ask to return it back." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6556987) JS John S. Manager > "Our overall experience with Salesforce Marketing Cloud has been mixed. While implementation, cost, and learning curve were issues, once we knew what we were doing,..." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6638589) NE Noel E. Computer Specialist > "Limited Reporting: Some users have also reported limited reporting and analytics capabilities compared to other marketing automation platforms." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4777884) Taylor O. Digital Marketing Manager > "Salesforce Marketing Cloud is the most powerful marketing automation platform I've used in my ten year career." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___7134546) VR Verified Reviewer Marketing Manager > "The other feature that tends to be frustrating is the speed or actions when having multiple splits in their journey builder." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___5078217) AD Amanda D. VP - Marketing > "No other marketing automation system that I've used works as smoothly with Salesforce CRM as Salesforce Marketing Cloud." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6651467) SA Saul A. Innovation Manager > "Integration with systems and importing data bases is basically impossible, even with IT support." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4829663) Kenidra S. Sales Representative > "What I like most about Salesforce is how the customer's information populates." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___7095244) Jessica F. Merchant Experience Intern > "User Interface can be tricky sometimes... most of the navigation is not very intuitive and even know you can learn by watching/reading tutorials, building emails..." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___3450001) RF Rebecca F. Customer support > "I like how you can see the date & time as well as how often someone opens an email." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6774073) KC Kyle C. Manager, Application Support > "In terms of using marketing cloud for marketing communication, or any kind of communication, it really falls short. " [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4586280) SB Sunil B. Connect Partner > "Very customisable to businesses of varied needs and requirements fostering a more inclusive environment!" [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6822895) VR Verified Reviewer Social Media Marketing Specialist > "Also, the platform can be costly, especially for startups or smaller companies with limited budgets." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4631428) Rachid K. Sales Executive > "The system provide many ways to grow the business you have." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6619406) NE Noel E. Computer Specialist > "Salesforce Marketing Cloud can be expensive, particularly for small and medium-sized businesses." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4777884) EC Ellese C. Sales Consultant > "With Salesforce Marketing Cloud, I am able to create and customize AI-powered campaigns." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6515006) VR Verified Reviewer Social Media Marketing Specialist > "It could take some time and effort to learn how to use the platform because it is a large and complicated platform." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4631428) SS Sarah S. Assistant Head of Company > "I have enjoyed Salesforce as a way to stay organized with several parts of information within my company and disperse it to other employees easily." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6573176) Jana F. Senior Director Of Marketing > "It is always frustrating how long it takes for an email activity to load in Journey Builder." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4962795) VR Verified Reviewer Marketing Operations Manager > "I really appreciated how Salesforce Marketing Cloud Account Engagement (Pardot) allowed me to easily create and automate personalized marketing campaigns that..." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6007074) VP Vishal P. inside sales evangelist > "sometimes for new user it is difficult to manage and it takes time to apply the filters" [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4667409) SS Samantha S. Program Manager > "It is a great CRM solution and one that we use to manage Customer relationships and worldwide questions received." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6523286) AFT Ali Furkan T. Junior Software Developer > "Additionally, the platform can be difficult to learn and requires a lot of time and effort to master all its features." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4327005) MS Madhusudan S. Software Engineer > "With the help of the powerful CRM SalesForce, corporate firms can use account and customer information to enhance customer relationships, boost marketing and sales,..." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4616726) VR Verified Reviewer CTO > "the solution is quite expensive, the reporting is a bit limited" [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4282606) NE Noel E. Computer Specialist > "For me Salesforce Marketing Cloud has wide range of features and capabilities, including:Email Marketing: enables businesses to create, send, and track email..." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4777884) VR Verified Reviewer Director, Growth & Revenue Operations > "The need to pay extra for detailed add-ons, particularly a dedicated IP (a basic need for email marketing), is really annoying (only available in their higher..." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___3745383) Richard G. Communication and Media Analyst > "At first, getting members to enter data is difficult, but as the number of items entered correctly increases, each salesperson's activities become more apparent...." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4714748) NE Noel E. Computer Specialist > "Support: Some of us have reported difficulty in getting timely and effective support from Salesforce's customer service team." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4777884) NE Noel E. Computer Specialist > "Advertising: enables businesses to create and manage advertising campaigns across multiple channels, including social media, search engines, and display networks." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4777884) LL Lucie L. Content manager > "It’s not really easy to use for beginners" [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6234448) Pratik H. Assoicate Project Coordinator > "Salesforce Marketing cloud Account Engagement is a well established tool which helps our organization to reach out to customers on a large scale, Email automation..." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4439095) MR Maggie R. Content Manager > "One of our campaigns bugged and contacts received duplicate emails. When I tried to contact customer service, it was almost impossible to get in touch so we had to..." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___3995927) Jennifer W. Human Resources Generalist > "Through the use of granular criteria and personalization, we have increased user engagement across all modes of communication, including Email, SMS, WhatsApp, and..." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4993968) VR Verified Reviewer Marketing Manager > "The speed for SFMC can sometimes be questionable." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___5078217) WT Weronika T. Manager > "My overall experience with Salesforce Marketing Cloud Account Engagement has been positive, as it provided a powerful and comprehensive solution for managing..." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4818486) RB Rilwan B. Product Designer > "The only con will be the pricing as it is a bit on the hefty side." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___5100928) FZ Fakhar Z. HlR Assistant > "This software is a great tool to publish a newsletter of your company or creating Marketing Emails for your costumers. Once you have you template set then it is..." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4598271) VR Verified Reviewer Marketing Director > "My small team had to spend hundreds of hours troubleshooting significant, bottom-line impacting issues caused by the platform with little to no help from Salesforce." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#GetApp___3342920) Ashfaque S. digital marketer > "Its personalization and analytics features, integration capabilities, and collaboration tools make it ideal for businesses looking to enhance their marketing..." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4619233) NE Noel E. Computer Specialist > "For this Salesforce Marketing Cloud product, here are just some of the some issues i and a few others have." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4777884) VP Vishal P. inside sales evangelist > "Salesforce Marketing Cloud is a powerful tool for businesses looking to create personalized, targeted, and engaging marketing campaigns across multiple channels." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4667409) Aadeeb S. Brand Manager > "We are used to A/B testing method for email campaigns, however Pardot does not let us use this feature with the standard plan." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___3830433) AFT Ali Furkan T. Junior Software Developer > "The platform integrates a variety of marketing channels, including email, SMS, social media, and web, making it easy to create and track campaigns." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4327005) Melina S. Sales Executive > "Although it is more expensive, onboarding the entire team is a significant cost for us." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4631355) WT Weronika T. Manager > "One aspect I liked most about Salesforce Marketing Cloud Account Engagement was its comprehensive set of tools and features for managing and engaging with customer..." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4818486) VR Verified Reviewer Demand Generation Marketing Manager > "There is no way to create a custom report, making it very difficult for our team to track ROI." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___3265155) WT Weronika T. Manager > "The platform's ability to create personalized and targeted marketing campaigns, along with its robust analytics capabilities, allowed for effective customer..." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4818486) Sukesha W. BDM > "It is not easy to customise reports on the software." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4561907) MLV Maria Lourdes V. Lead Associate > "provides different reports in an instant which help analyze team perfomance" [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6429481) SA Saul A. Innovation Manager > "Salesforce Sales is part of the struggle." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4829663) TO Tareq O. Sales Engineer > "The intuitive reporting features and customizable dashboards enable the management of a lot of data across interconnected databases." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4751705) VR Verified Reviewer Marketing Director > "error on SFMCs part caused high SPAM rating on our account, so very few emails on our list were receiving messages" [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#GetApp___3342920) SL Stephanie L. Web Manager > "Salesforce Marketing Cloud is critical to managing our Marketo forms and making sure they turn into actionable next steps for our CX team that we can then track." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4884658) QW Quinn W. Sales and Marketing Specialist > "Although the platform is quite expensive, I do not believe my company is adequately compensated for it." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4713739) MS Madhusudan S. Software Engineer > "My marketing campaigns were set up and customised without much difficulty because to the user interface's excellent usability and intuitiveness." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4616726) SK Sarah K. Content Marketing Manager > "Navigating through its interface and setting up campaigns can be time-consuming, especially without prior experience or adequate training." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6473423) Tuğçe M. Social Media Manager > "Easy to use, user friendly interface." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___6344743) AV Alex V. Demand generation manager > "The graphic design of the platform looks a little bit old but nothing too bad." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___3797389) VR Verified Reviewer Associate manager > "Good customer support- User friendly interface- Comprehensive features" [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___5003041) CR Chevy R. Solution Architect > "The tool does so much that it be a little bit too complicated at time." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___3734049) KA Kemal A. Customer Support > "Great and simple UI, making searching easier." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___2846830) NE Noel E. Computer Specialist > "Support: Some of us have reported difficulty in getting timely and effective support from Salesforce's customer service team." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___4777884) SF Sarah F. Marketing Technologist > "It works fairly seamlessly with Salesforce and the initial integration is not too complex." [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___7160153) FT Farhan T. IT Business System Analyst > "Salesforce customer support also is not ideal" [See full review](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#Capterra___3076208) [View Reviews](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/reviews/) ## User interface [Klaviyo](https://www.capterra.com/p/156699/Klaviyo/) 4.64 (540) [Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/) 4.17 (1,151) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Do these products fit your needs? Prioritize real-user-identified key features according to your needs to find your best fit. \--% Fit vs \--% Fit A/B Testing 207 Important Activity Dashboard 150 Important Activity Tracking 120 Important Klaviyo Top features 35/50 - A/B Testing - Activity Dashboard - Activity Tracking - Adaptive Learning - AI Copilot - API - Automated Alerts and Tasks - Automated Email Responses - Automated Scheduling - Autonomous Task Execution - Basic Reporting - Behavior Analytics - Breadth of Partner Applications - Budgeting - Building and Personalizing Emails - Calendaring - Campaign Analytics - Campaign Management - Campaign Planning - Campaign Scheduling - Campaign Segmentation - Content Management - Conversion Rate Optimization - Conversion Tracking - CRM - Cross-system Integration - Customer Journey Mapping - Customizable Branding - Customizable CTAs - Customizable Forms - Customizable Templates - Customization - Data Import/Export - Data Import & Export Tools - Data Quality Management - Decision Making - Drag & Drop - Drip Campaigns - Dynamic Content - Email Marketing - Email Templates - Email Tracking - Engagement Tracking - Event Triggered Actions - Event / Webinar Marketing - Generative AI - Internationalization - Landing Pages/Web Forms - Lead Capture - Lead Generation [See all features](https://www.capterra.com/p/156699/Klaviyo/#features) Salesforce Marketing Cloud 33/50 - A/B Testing - Activity Dashboard - Activity Tracking - Adaptive Learning - AI Copilot - API - Automated Alerts and Tasks - Automated Email Responses - Automated Scheduling - Autonomous Task Execution - Basic Reporting - Behavior Analytics - Breadth of Partner Applications - Budgeting - Building and Personalizing Emails - Calendaring - Campaign Analytics - Campaign Management - Campaign Planning - Campaign Scheduling - Campaign Segmentation - Content Management - Conversion Rate Optimization - Conversion Tracking - CRM - Cross-system Integration - Customer Journey Mapping - Customizable Branding - Customizable CTAs - Customizable Forms - Customizable Templates - Customization - Data Import/Export - Data Import & Export Tools - Data Quality Management - Decision Making - Drag & Drop - Drip Campaigns - Dynamic Content - Email Marketing - Email Templates - Email Tracking - Engagement Tracking - Event Triggered Actions - Event / Webinar Marketing - Generative AI - Internationalization - Landing Pages/Web Forms - Lead Capture - Lead Generation [See all features](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#features) ### Recognition Klaviyo is recognized as a top-rated tool in 4 Capterra Shortlist reports Salesforce Marketing Cloud is recognized as a top-rated tool in 5 Capterra Shortlist reports ### Deployment & support Klaviyo Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Salesforce Marketing Cloud Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details Klaviyo - By Klaviyo - Located in United States - Founded in 2012 Salesforce Marketing Cloud - By Salesforce - Located in United States - Founded in 2003 ## Popular Comparisons [Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[4.64 (540)](https://www.capterra.com/p/156699/Klaviyo/reviews/) vs [Brevo](https://www.capterra.com/p/132996/brevo/)[4.62 (3,528)](https://www.capterra.com/p/132996/brevo/reviews/) $20/month Price $9/month 4.6 Features 4.5 4.5 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/132996-156699/brevo-vs-Klaviyo) [Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/)[4.17 (1,151)](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/reviews/) vs [Brevo](https://www.capterra.com/p/132996/brevo/)[4.62 (3,528)](https://www.capterra.com/p/132996/brevo/reviews/) $25/month Price $9/month 4.1 Features 4.5 3.8 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/132996-248536/brevo-vs-Salesforce-Marketing-Cloud) [Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[4.64 (540)](https://www.capterra.com/p/156699/Klaviyo/reviews/) vs [MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.70 (2,344)](https://www.capterra.com/p/136603/MailerLite/reviews/) $20/month Price $12/month 4.6 Features 4.5 4.5 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/136603-156699/MailerLite-vs-Klaviyo) [Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/)[4.17 (1,151)](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/reviews/) vs [MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.70 (2,344)](https://www.capterra.com/p/136603/MailerLite/reviews/) $25/month Price $12/month 4.1 Features 4.5 3.8 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/136603-248536/MailerLite-vs-Salesforce-Marketing-Cloud) [Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[4.64 (540)](https://www.capterra.com/p/156699/Klaviyo/reviews/) vs [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,574)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) $20/month Price $15/month 4.6 Features 4.5 4.5 Ease of Use 4.2 [View full comparison](https://www.capterra.com/compare/79367-156699/ActiveCampaign-vs-Klaviyo) [Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/)[4.17 (1,151)](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/reviews/) vs [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,574)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) $25/month Price $15/month 4.1 Features 4.5 3.8 Ease of Use 4.2 [View full comparison](https://www.capterra.com/compare/79367-248536/ActiveCampaign-vs-Salesforce-Marketing-Cloud) [Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[4.64 (540)](https://www.capterra.com/p/156699/Klaviyo/reviews/) vs [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.35 (2,956)](https://www.capterra.com/p/31898/Constant-Contact/reviews/) $20/month Price $12/month 4.6 Features 4.2 4.5 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/31898-156699/Constant-Contact-vs-Klaviyo) [Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/)[4.17 (1,151)](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/reviews/) vs [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.35 (2,956)](https://www.capterra.com/p/31898/Constant-Contact/reviews/) $25/month Price $12/month 4.1 Features 4.2 3.8 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/31898-248536/Constant-Contact-vs-Salesforce-Marketing-Cloud) [Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[4.64 (540)](https://www.capterra.com/p/156699/Klaviyo/reviews/) vs [EmailOctopus](https://www.capterra.com/p/147415/EmailOctopus/)[4.79 (657)](https://www.capterra.com/p/147415/EmailOctopus/reviews/) $20/month Price $9/month 4.6 Features 4.5 4.5 Ease of Use 4.7 [View full comparison](https://www.capterra.com/compare/147415-156699/EmailOctopus-vs-Klaviyo) [Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/)[4.17 (1,151)](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/reviews/) vs [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,262)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) $25/month Price $15/month 4.1 Features 4.4 3.8 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/171840-248536/HubSpot-Marketing-vs-Salesforce-Marketing-Cloud) [Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[4.64 (540)](https://www.capterra.com/p/156699/Klaviyo/reviews/) vs [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,262)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) $20/month Price $15/month 4.6 Features 4.4 4.5 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/156699-171840/Klaviyo-vs-HubSpot-Marketing) [Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/)[4.17 (1,151)](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/reviews/) vs [Systeme.io](https://www.capterra.com/p/198994/Systeme/)[4.82 (2,132)](https://www.capterra.com/p/198994/Systeme/reviews/) $25/month Price $17/month 4.1 Features 4.7 3.8 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/198994-248536/Systeme-vs-Salesforce-Marketing-Cloud)