# Compare AppsFlyer vs Looker 2026 | Capterra > Unsure of what to choose? Check Capterra to compare AppsFlyer and Looker based on pricing, features, product details, and verified reviews. Source: https://www.capterra.com/compare/156811-169053/AppsFlyer-vs-Looker --- # AppsFlyer vs Looker Features and Cost Comparison Last updated April 21st, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: AppsFlyerLooker2/4 selected [AppsFlyer](https://www.capterra.com/p/156811/AppsFlyer/)[4.5 (138)](https://www.capterra.com/p/156811/AppsFlyer/reviews/) [Looker](https://www.capterra.com/p/169053/Looker/)[4.5 (282)](https://www.capterra.com/p/169053/Looker/reviews/) [## AppsFlyer](https://www.capterra.com/p/156811/AppsFlyer/)[4.5 (138)](https://www.capterra.com/p/156811/AppsFlyer/reviews/) Starting Price Contact vendor Value-for-Money 4.3 Functionality 4.4 Ease of Use 4.5 Customer Service 4.3 Reviews Sentiment Based on [138 reviews](#user-reviews) Positive 135 Neutral 3 Negative 0 [## Looker](https://www.capterra.com/p/169053/Looker/)[4.5 (282)](https://www.capterra.com/p/169053/Looker/reviews/) Starting Price $2000.00/month Value-for-Money 4.4 Functionality 4.4 Ease of Use 4.3 Customer Service 4.5 Reviews Sentiment Based on [282 reviews](#user-reviews) Positive 264 Neutral 16 Negative 2 ## Not a match? 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Best for Looker is used by data analysts, business intelligence professionals, developers, marketers, IT administrators, and enterprises managing cloud costs. ## User reviews Pros & cons AT Alex T. User Acquisition Analyst > "It is our single source of truth for marketing mobile games, we trust the numbers and it has all the features that we require to..." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___7073712) PL Prateek L. Manager, Performance Marketing > "Inconsistency in some reports when it comes to fields - you can only view certain metrics in certain reports." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6428404) AB Asli B. Growth Specialist > "The platform offers powerful tools for mobile attribution and marketing analytics, providing detailed insights that have..." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6424650) Rishabh C. Business Development Manager > "The marketing analytics sometimes take more than 24 hours to be reflected in the campaign level, that's the only slight weak point..." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6412167) CL Chi L. User Acquisition Specialist > "Have useful metrics for marketer, very good at combining game data, simple setup: as a marketer who doesn't know and also doesn't..." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6407119) ST Sandro T. Reporting > "Occasional delays in data processing and syncing can also hinder real-time analysis." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6407547) Rafael G. Data Insights AdTech Manager > "Besides all data analysis capabilities, the integration for partners is something crucial, since it permits us to receive online..." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6421842) VR Verified Reviewer Director of Account Management > "There were also instances where the customer support response time was slower than expected, which impacted the resolution of..." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6407131) ST Sandro T. Reporting > "AppsFlyer offers robust and comprehensive analytics features that allow for detailed tracking of user behavior and marketing..." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6407547) TMG Tahir Mutlu G. Digital Marketing Specialist > "Sometimes I can't go to certain pages for a long time or I can't go directly to the site itself." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6412716) MK Mikail K. Media Manager > "Appsflyer has been a pivotal tool for our day to day tracking of our KPIs and ensuring our partners deliverers the committed..." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6414947) VR Verified Reviewer Digital Marketing Specialist > "It might feel this way because I haven't used it extensively but I struggle with its dark theme and the extensive use of tabs." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6425115) RK Rajat K. Operations Anayst > "Also various features like campaign dashboard, P360 dashboard, raw data access, API integrations makes it the most useful product..." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6413009) JMC Juan Manuel C. Head of Growth > "SKAN metrics cannot be added to the custom dashboard." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6407761) AS Amanda S. Senior Media Analyst > "After working with three other app trackers, I can say that AppsFlyer has the most robust solution in terms of measurement,..." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6420931) AL Adrianna L. Digital Media Specialist > "Can often glitch when trying to save filter templates" [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6349026) LZ Lena Z. Growth Marketing Manager > "The proactive team at AppsFlyer has been exceptional in alerting us to potential fraudulent activities, allowing us to safeguard our..." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6374224) VR Verified Reviewer Director of Account Management > "Additionally, the cost of using the platform can be quite high, especially for smaller businesses or startups." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6407131) DO Dwight O. Digital Media Buyer > "What I like most about Appsflyer are: the functionality of the platform, customer support, the learning and knowledge base,..." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6418717) AA Arman A. SR Growth marketing > "Its complicated to get daily bases data when you download it" [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6424676) CDC Carla Daniela C. UA > "The ease with which the platform can be used, the integration with partners, detailed information, customization of dashboards, and..." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6416912) DO Dwight O. Digital Media Buyer > "Not much likely, but I find it difficult to analyze as I sometimes get lost while navigating the platform." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6418717) AB Amit B. Marketing Director > "It helps to track the benchmarks among all channels, providing a better view of the ROI and hence optimize the spends." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6412675) II Ilko I. CEO > "These days clicks/installs are insufficient, which is a report based on 5 Years of experience." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6423803) SV Sarah V. Mobile Marketing Specialist > "The level of detail about traffic gives us the opportunity to make more strategic decisions, as well as the Protect 360 feature..." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6412475) AB Amit B. Marketing Director > "The audiences created stops syncing at times." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6412675) Rafael G. Data Insights AdTech Manager > "Appsflyer is one of the most complete MMP, with a wide range of features and sub-products that all mobile app need (or will need..." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6421842) VR Verified Reviewer Manager > "back dated reports not available and late response from support" [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6425711) WJ Wu J. Senior Data Analysis Manager > "There are many channel connections, and the attribution data is accurate, which can meet most of the channel connection needs." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6424271) AB Abhay B. Account Manager > "Not accessible for all the networks, use access is very riskey, no sampling" [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6424655) CG Crystal G. Senior Account Manager > "The OneLinks feature is particularly valuable for us, as it significantly enhances our ability to drive conversions." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6410161) ST Sandro T. Reporting > "The initial setup and configuration process can be complex and time-consuming." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6407547) DIO Dwight Irvin O. Business Development Manager > "I've been using Appsflyer for quite some time, since my days at Dynata. While I'm relatively new to the mobile world, I have..." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6409939) VR Verified Reviewer Digital Marketing Specialist > "I've been using Appsflyer for over 6 months and my initial impression is its complexity and difficulty of use." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6425115) TV Tanishq V. Marketing intern > "Overall, the Appsflyer application is very useful as it releases my stress when it comes to prepare the overall report of the..." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6414521) SV Sarah V. Mobile Marketing Specialist > "I think the price ends up being unaffordable for many companies." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6412475) RH Rehmath H. Client Solutions Lead - Apps > "Additionally, it simplifies the process for supply-side partners to incorporate new inventories into marketing budgets." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6426647) MP Mukesh P. Product Manager > "There is less clarity on AF rejects the conversations." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6420805) VR Vikas R. Manager- Business operations > "Out of all MMPs, Appsflyer gives me more clarity and easier access to manage my campaigns." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6424370) DIO Dwight Irvin O. Business Development Manager > "It's probably not AF's fault, but more likely my lack of knowledge on how to operate it for now." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6409939) AlL Angélica L. Paid Media Analyst > "to used and it have the data in one uniform platform is very good for me because i need a only SDK in my app" [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6425690) KG Kim G. Performance Marketing Manager > "The support doesn't always reply in time." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6349463) LZ Lena Z. Growth Marketing Manager > "As an app marketer, I've found AppsFlyer to be an invaluable tool for our mobile marketing efforts." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6374224) YH Yavor H. Media buyer > "The customer support probably needs improving" [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6407615) VD Vikaskumar D. Deputy Manager > "Good to see that overall appflyer application is very useful as any time we want data you get the same & even the data accuracy is..." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6412485) HK Hardik K. Campaign Manager > "Data doesn't look boring at all. " [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6424549) HK Hardik K. Campaign Manager > "The customer support is amazing, the learning portal is fantastic, event just surfing through Appsflyer feels fun." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6424549) RK Rajat K. Operations Anayst > "Customer support could have been better." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6413009) JZ Jialin Z. Ads Operations > "One of the features I appreciate is the ability to customize the dashboard." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6407486) TMG Tahir Mutlu G. Digital Marketing Specialist > "It's very frustrating during busy hours" [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6412716) UY Uday Y. Data analyst > "My expericane is Good with apps flyer it has helped me for understanding the Reports better" [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6412741) VR Verified Reviewer Account Manager > "Partner onboarding process is hard." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6414432) AS Amanda S. Senior Media Analyst > "We also have ongoing support from the account management team, so all our questions and needs are covered." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6420931) VR Verified Reviewer UA team lead > "The platform is expensive, the dashboards are very slow to load, not very convenient for reporting" [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6279434) VD Vikaskumar D. Deputy Manager > "Data is easily viewable & even setting any campaign with appsflyer is very easy" [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6412485) AA Avner A. Product manager > "Xpend and data locker are in reading the payment highly and making it less worth if you need more data then the aggregated one." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___3527251) YH Yakir H. Social Acquisition > "Also their solutions for iOS attribution I believe are above and beyond what competitors offer." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6377303) IM Ilan M. Media Buyer > "This does not have all export data features we want." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6255243) DIO Dwight Irvin O. Business Development Manager > "I also love their Knowledgebase and the free courses that help users get familiar with the platform." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6409939) MB Mohammad B. Field and digital marketing manager > "Another one is having only one admin, which is an issue as sometimes one does need more than one admin due to new people joining the..." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___3570260) NH Nina H. Head of Performance Marketing > "Relatively simple user interface with customizable dashboards." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6409826) IM Ido M. BDM > "I find it a little bit difficult to go through the publishers ststistics." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6255245) LZ Lena Z. Growth Marketing Manager > "It has easy API integration with our dashboards." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6374224) PH Paula H. Paid UA Manager > "The message we got from their salesperson was basically "pay now or you won't have this back"." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6270300) VM Vivian M. Growth analyst > "It is a complete tool, with a good interface and solutions that help us a lot" [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6415226) PH Paula H. Paid UA Manager > "Bad customer service and an attitude that they really don't care for their clients." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6270300) GC Gabriel C. Assistant Marketing Manager > "AppsFlyer provides a lot of information to make good choices." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6425695) AJ Ariel J. affilete > "the customer service is is hard to reach sometimes" [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6285147) SM Sam M. Performance Marketing Manager > "Appsflyer is a great MMP for mobile games." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6407838) VR Verified Reviewer Digital Marketing Manager > "Just the fact that the software is super expensive and have to use it properly to justify the ROI." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___4381593) PB Piyush B. Associate Manager > "My overall experience with Appsflyer is fine I've used Appsflyer more then any tracking platform." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6424751) MB Mohammad B. Field and digital marketing manager > "The user-interface is a bit difficult for starters to use" [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___3570260) TMG Tahir Mutlu G. Digital Marketing Specialist > "Appsflyer's interface is difficult to understand at first, but then it becomes very easy." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6412716) Adir R. Director of Growth > "The dashboards can sometimes be a bit overwhelming, especially if this is the first time you're using the product." [See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___2927655) [View Reviews](https://www.capterra.com/p/156811/AppsFlyer/reviews/) EG Erika G. Data Analyst > "It has blended data feature which allows to create a single table from different data sources like Google Analytics and Google Search Console." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6871859) DS Daniel S. Project Lead > "Looker does fall down a little bit when it comes to more advanced data handling and lacks some more complex data visualisation tools which..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___7085107) DS Daniel S. Project Lead > "It provides a great selection of basic data visual tools and data integration options across several platforms." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___7085107) DS Daniel S. Project Lead > "There are ways of doing this in looker however it requires several workarounds that are not the most accurate and don't deliver the requirements..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___7085107) CB Christoph B. COO > "Looker is a user-friendly and versatile cloud solution to provide analytics to a larger organization." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___7129767) Parsa G. AI Data and Insights Analyst > "Some was that there were discrepancies between the main database and GCP, which resulted in missing data in the final dashboard." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6870674) AW Adrian W. Fleet Operative > "Looker is a comprehensive reporting tool, it saves a lot of time as the data is imported automatically from different sources like sheets,..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6585510) RS Robert S. Data Visualization Engineer > "I found that blending data from multiple data sources can be a hassle." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___7016630) MH Matthew H. Analyst > "The application does a great job at transforming intricate datasets into visuals that can be understood within a short span of time making it..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6495614) Willem G. Commercial manager > "The guys got stuck when loading lots of data." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___7093319) LS Laura S. SDR > "Great tool to have all the organizational data in a visual dashboard to interpret, we mainly use it to compare sales objetives vs results, and..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6812965) LE Lucie E. Customer Service Consultant > "For a first timer Looker will be difficult to work with as there are many options and complex options." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6631440) Manish S. Data Analyst > "Moreover, looker has a plethora of customizable visualizations which also has ability to add advanced drill down to make it more interactive." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6465027) JL James L. Product Management > "My main gripe is with the visualizations." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6823861) BAF Bogdan Alexandu F. Stock Manager > "I have created a dashboard with all the information I need, and with the graphs created, it is easier to analyze the evolution and what needs to..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6380397) HB Harlan B. Data Analyst > "Insufficient data transformation in platform" [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6554494) AL Alexandra L. Customer success manager > "The reports are very customable, you can design a report almost as if you were working in power point." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6857400) GD Gerrit D. Solutions Engineer > "It's a complex software (because it does so much) and obviously not the easiest to throw at an intern to learn." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6622237) JL James L. Product Management > "Even though I sometimes wish for cooler native charts, Looker's flexibility and data modeling capabilities definitely make up for it." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6823861) IM Ian M. Snr Account Director > "It does however come across as a bit basic sometimes" [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6575450) CW Chris W. Account Manager > "Sharing the reports with others is eay, as you can share the live report where data is updated automatically or export as a PDF." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6429484) IA Isam A. CFO > "Google Looker is complex and hard to learn especially when you are trying to make complex data collection or reports." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___4844036) TMG Tahir Mutlu G. Digital Marketing Specialist > "We were wasting a lot of time trying to visualize our source data in gsheets. When we started using Looker, it saved us a lot of time and helped..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6515033) LN Laban N. Research and development analyst > "Running complex queries on this tool affects system performance occasionally which is not ideal." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6225506) CW Chris W. Account Manager > "It offers many types of charts and graphs where you can integrate data from different sources easily." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6429484) LH Lucien H. Head of GTM > "With Looker, we've struggled to get non-data people into the tool to really use it as they find it hard to use without significant training." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6288917) Manish S. Data Analyst > "My most liked feature of google looker is LookML which has been a great helped me made complex data relationships easier and saved me a lot of..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6465027) Suru S. BigData Engineer > "Also some issues with the buffer, when the command is run again and again after creating the reports. When a report's format changes, my..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___4582309) PG Peter G. Manager > "Another good feature that worth to be mentioned is that I can share these reports with my colleagues with a shareable link or easily export in..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6559755) RC Ross C. PPC Account Executive > "Given that any tool providing the features that Looker does, I do not think that any alternatives would eliminate the difficulties sometimes..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6156410) AM Advaldo M. Director > "Looker is an impressive tool for every business, it shows a lot of important data, reports are easy to share to see live results or export as a..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6411729) LH Lucien H. Head of GTM > "It is not the most user friendly tool and can have performance issues around loading." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6288917) AW Adrian W. Fleet Operative > "The most I like that I can connect different data sources witch will import automatically and create a complex dashboard for a better overview." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6585510) Anoop K. Senior Analyst > "Customer support is gone from good to bad. When I had queries , customer support team could not help as they themselves were not aware of the..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___4615803) Parsa G. AI Data and Insights Analyst > "For any company where GCP is their main source of ground truth, it is best choice but if you have equal possibility of using alternatives, there..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6870674) VR Verified Reviewer Head of Marketing Strategy > "Some charts take long to load." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6043983) JL James L. Product Management > "It's a solid BI platform that truly shines in how it handles data and lets people help themselves." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6823861) AS Ankur S. Design Quality Advisor > "Sometimes It lags a lot and doesn't respond in the urgent need. If I look at Google analytics it gives too fluence experience" [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___3565649) Anshu Y. Sr. Data Analyst > "This helps us set realistic targets for the team and boosts overall productivity." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___7019268) ER Eric R. Revenue Operations Manager > "Looker was an attempt to deliver a single source of truth dashboard to senior leaders. Because much of our data lives in different warehouses,..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___3309801) MH Matthew H. Analyst > "Looker Studio is very customizable providing possibilities of creating specific dashboards for a given clientele." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6495614) VR Verified Reviewer Front End Engineer > "poor documentation, poor react visualization components" [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___3541805) TMG Tahir Mutlu G. Digital Marketing Specialist > "It visualizes your data in a very short time and facilitates KPI tracking." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6515033) MW Molly W. Technical Specialist > "Can be difficult to connect data sources." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___4584705) CP Carly P. Accounts Administrator > "The fact that I can connect more data sources, is saves me a lot of time as data is imported automatically." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6754962) AK Anuja K. Financial Analyst > "The software often lags too." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___3684836) AV Albert V. Manager > "The most important feature for me is that you can import all sort of data into looker." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6348878) JR Jo R. Coaching Specialist > "Seriously, it is glitchy every single day. " [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___4320184) Manish S. Data Analyst > "I am impressed with the user-friendly interface, easy to understand data modelling, and integration with other google tools like google sheet and..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6465027) VR Verified Reviewer Data Scientist > "It gets down very often, requires very good internet connection and building dashboards is not very easy and intuitive for non professionals,..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___2816937) VR Verified Reviewer Fulfillment Associate > "Looker provides the real-time data with great support and customization." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6757844) VR Verified Reviewer Supervisor > "It takes forever to load a look or dashboard." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___3341293) ZW Zyad W. Technical IT Support > "Google Looker is the best business intelligence tool for your business it can be integrated with many software and tools to collect data and..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6044702) MR Michelle R. Product Manager > "I haven't found anything I don't like about the software yet, but I am a relatively new user to this product." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___2562103) [View Reviews](https://www.capterra.com/p/169053/Looker/reviews/) ## User interface [AppsFlyer](https://www.capterra.com/p/156811/AppsFlyer/) 4.54 (138) [Looker](https://www.capterra.com/p/169053/Looker/) 4.55 (282) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features AppsFlyer 19/44 - A/B Testing - Activity Dashboard - Advertising Management - Affiliate Management - AI Copilot - AI/Machine Learning - Alerts/Notifications - API - Attribution Modeling - Audience Targeting - Behavior Tracking - Campaign Analytics - Campaign Management - Campaign Planning - Campaign Segmentation - Channel Management - Conversion Rate Optimization - Conversion Tracking - CRM - Cross Channel Attribution - Customer Activity Tracking - Customer Journey Mapping - Customer Segmentation - Customizable Reports - Dashboard Creation - Data Import/Export - Engagement Tracking - Generative AI - Lead Capture - Lead Management - Lead Qualification - Monitoring - Multi-Campaign - Multi-Channel Management - Multi-Channel Marketing - Multi-Touch Attribution - Performance Metrics - Predictive Analytics - Reporting/Analytics - ROI Tracking - Social Media Integration - Third-Party Integrations - Visitor Tracking - Website Analytics [See all features](https://www.capterra.com/p/156811/AppsFlyer/#features) Looker Top features 20/44 - A/B Testing - Activity Dashboard - Advertising Management - Affiliate Management - AI Copilot - AI/Machine Learning - Alerts/Notifications - API - Attribution Modeling - Audience Targeting - Behavior Tracking - Campaign Analytics - Campaign Management - Campaign Planning - Campaign Segmentation - Channel Management - Conversion Rate Optimization - Conversion Tracking - CRM - Cross Channel Attribution - Customer Activity Tracking - Customer Journey Mapping - Customer Segmentation - Customizable Reports - Dashboard Creation - Data Import/Export - Engagement Tracking - Generative AI - Lead Capture - Lead Management - Lead Qualification - Monitoring - Multi-Campaign - Multi-Channel Management - Multi-Channel Marketing - Multi-Touch Attribution - Performance Metrics - Predictive Analytics - Reporting/Analytics - ROI Tracking - Social Media Integration - Third-Party Integrations - Visitor Tracking - Website Analytics [See all features](https://www.capterra.com/p/169053/Looker/#features) ### Recognition No recognitions have been awarded to AppsFlyer Looker is recognized as a top-rated tool in 3 Capterra Shortlist reports Best Value DashboardSoftware (2023)  ### Deployment & support AppsFlyer Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Looker Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details AppsFlyer - By AppsFlyer - Located in United States - Founded in 2011 Looker - By Google - Located in United States - Founded in ## Popular Comparisons [AppsFlyer](https://www.capterra.com/p/156811/AppsFlyer/)[4.54 (138)](https://www.capterra.com/p/156811/AppsFlyer/reviews/) vs [CTM](https://www.capterra.com/p/152004/Call-tracking-software/)[4.65 (158)](https://www.capterra.com/p/152004/Call-tracking-software/reviews/) $0 Price $79/month 4.4 Features 4.6 4.5 Ease of Use 4.5 [View full comparison](https://www.capterra.com/compare/152004-156811/Call-tracking-software-vs-AppsFlyer) [Looker](https://www.capterra.com/p/169053/Looker/)[4.55 (282)](https://www.capterra.com/p/169053/Looker/reviews/) vs [Microsoft Power BI](https://www.capterra.com/p/176586/Power-BI/)[4.58 (1,879)](https://www.capterra.com/p/176586/Power-BI/reviews/) $2000/month Price $10/month 4.4 Features 4.5 4.3 Ease of Use 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(138)](https://www.capterra.com/p/156811/AppsFlyer/reviews/) vs [Adobe Analytics](https://www.capterra.com/p/202871/Adobe-Analytics/)[4.46 (237)](https://www.capterra.com/p/202871/Adobe-Analytics/reviews/) $0 Price Contact vendor for pricing 4.4 Features 4.4 4.5 Ease of Use 3.9 [View full comparison](https://www.capterra.com/compare/156811-202871/AppsFlyer-vs-Adobe-Analytics) [Looker](https://www.capterra.com/p/169053/Looker/)[4.55 (282)](https://www.capterra.com/p/169053/Looker/reviews/) vs [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,091)](https://www.capterra.com/p/177042/Google-Analytics/reviews/) $2000/month Price Contact vendor for pricing 4.4 Features 4.6 4.3 Ease of Use 4.2 [View full comparison](https://www.capterra.com/compare/169053-177042/Looker-vs-Google-Analytics) [AppsFlyer](https://www.capterra.com/p/156811/AppsFlyer/)[4.54 (138)](https://www.capterra.com/p/156811/AppsFlyer/reviews/) vs [Marketo 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