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AppsFlyer vs Plezi: Which is a better fit?

Updated on January 19th, 2025
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Summary
Features in Marketing Attribution
19
42
  • A/B Testing
  • Attribution Modeling
  • Channel Management
31
Best performer
42
  • Alerts/Notifications
  • Behavior Tracking
  • Campaign Management
User satisfaction
4.5
User reviews137
Ease of use
4.5
Functionality
4.4
Value for money
4.3
Customer support
4.3
4.6
User reviews33
Ease of use
4.6
Functionality
4.4
Value for money
4.4
Customer support
4.9
Price starts from
--
Monthly subscription
Free version
Free trial
Yearly subscription
Free version
Free trial
Best for

App owners, UA managers, campaign managers, mobile marketers, BI managers and developers across all verticals and regions in the digital ecosystem.

B2B companies, consulting, services, software vendors, ...

User reviews
pros & cons
1 / 4
View Reviews
1 / 4
View Reviews
Video reviews
No video reviews yet
No video reviews yet
User interface
No videos provided by vendor
No videos provided by vendor
156811
5 screenshots
180164
5 screenshots

AppsFlyer

19/42
  • Advertising Management
  • Affiliate Management
  • AI/Machine Learning
  • Alerts/Notifications
  • Behavior Tracking
  • Campaign Management
  • Campaign Planning
  • Campaign Segmentation
  • Conversion Rate Optimization
  • CRM
  • Customer Activity Tracking
  • Customer Segmentation
  • Customizable Reports
  • Dashboard Creation
  • Engagement Tracking
  • Lead Capture
  • Lead Management
  • Lead Qualification
  • Monitoring
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Third-Party Integrations
  • Visitor Tracking
  • A/B Testing
  • Activity Dashboard
  • API
  • Attribution Modeling
  • Audience Targeting
  • Campaign Analytics
  • Channel Management
  • Conversion Tracking
  • Cross Channel Attribution
  • Customer Journey Mapping
  • Data Import/Export
  • Multi-Campaign
  • Multi-Touch Attribution
  • Performance Metrics
  • Predictive Analytics
  • Reporting/Analytics
  • ROI Tracking
  • Social Media Integration
  • Website Analytics
See All features
Hide Marketing Attribution Software Features -

Plezi

Top Features
31/42
Show Marketing Attribution Software Features +

AppsFlyer

--

Plezi

--

AppsFlyer
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Plezi
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
AppsFlyer
  • By AppsFlyer
  • Located in United States
  • Founded in 2011
Plezi
  • By Plezi
  • Located in France
  • Founded in 2015
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