# Compare AppsFlyer vs Power My Analytics 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare AppsFlyer and Power My Analytics based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/156811-214290/AppsFlyer-vs-Power-My-Analytics

---

# AppsFlyer vs Power My Analytics Features and Cost Comparison

Last updated April 21st, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

AppsFlyerPower My Analytics2/4 selected

[AppsFlyer](https://www.capterra.com/p/156811/AppsFlyer/)[4.5 (138)](https://www.capterra.com/p/156811/AppsFlyer/reviews/)

[Power My Analytics](https://www.capterra.com/p/214290/Power-My-Analytics/)[4.7 (182)](https://www.capterra.com/p/214290/Power-My-Analytics/reviews/)

[## AppsFlyer](https://www.capterra.com/p/156811/AppsFlyer/)[4.5 (138)](https://www.capterra.com/p/156811/AppsFlyer/reviews/)

Starting Price

Contact vendor

Value-for-Money

4.3

Functionality

4.4

Ease of Use

4.5

Customer Service

4.3

Reviews Sentiment

Based on [138 reviews](#user-reviews)

Positive

135

Neutral

3

Negative

0

[## Power My Analytics](https://www.capterra.com/p/214290/Power-My-Analytics/)[4.7 (182)](https://www.capterra.com/p/214290/Power-My-Analytics/reviews/)

Starting Price

Contact vendor

Value-for-Money

4.7

Functionality

4.6

Ease of Use

4.6

Customer Service

4.6

Reviews Sentiment

Based on [182 reviews](#user-reviews)

Positive

175

Neutral

4

Negative

3

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## Send this comparison chart to my inbox

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## Summary

* * *

Key features rated by users

Features selected based on 2,556 reviews from marketing analytics software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

\--%Fit

Missing features

Feature ratings

Performance Metrics

4.6

Engagement Tracking

NA

Reporting & Statistics

NA

Campaign Analytics

4.7

Data Visualization

NA

82%Fit

High performer

Feature ratings

Performance Metrics

4.7

Engagement Tracking

4.5

Reporting & Statistics

4.9

Campaign Analytics

4.8

Data Visualization

4.7

User satisfaction

User satisfaction

4.5

User reviews[138](https://www.capterra.com/p/156811/AppsFlyer/reviews/)

Ease of use

4.5

Functionality

4.4

Value for money

4.3

Customer support

4.3

User satisfaction

4.7

User reviews[182](https://www.capterra.com/p/214290/Power-My-Analytics/reviews/)

Ease of use

4.6

Functionality

4.6

Value for money

4.7

Customer support

4.6

Price starts from

Price starts from

\--

-   Free version
-   Free trial

Price starts from

\--

-   Free version
-   Free trial

Best for

Best for

App owners, UA managers, campaign managers, mobile marketers, BI managers and developers across all verticals and regions in the digital ecosystem.

Best for

Digital marketing agencies and in-house marketing professionals looking to save time through reporting automation, consolidate metrics across platforms, and retain valuable marketing data over time.

## User reviews

Pros & cons

AT

Alex T.

User Acquisition Analyst

> "It is our single source of truth for marketing mobile games, we trust the numbers and it has all the features that we require to..."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___7073712)

PL

Prateek L.

Manager, Performance Marketing

> "Inconsistency in some reports when it comes to fields - you can only view certain metrics in certain reports."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6428404)

AB

Asli B.

Growth Specialist

> "The platform offers powerful tools for mobile attribution and marketing analytics, providing detailed insights that have..."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6424650)

Rishabh C.

Business Development Manager

> "The marketing analytics sometimes take more than 24 hours to be reflected in the campaign level, that's the only slight weak point..."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6412167)

CL

Chi L.

User Acquisition Specialist

> "Have useful metrics for marketer, very good at combining game data, simple setup: as a marketer who doesn't know and also doesn't..."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6407119)

ST

Sandro T.

Reporting

> "Occasional delays in data processing and syncing can also hinder real-time analysis."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6407547)

Rafael G.

Data Insights AdTech Manager

> "Besides all data analysis capabilities, the integration for partners is something crucial, since it permits us to receive online..."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6421842)

VR

Verified Reviewer

Director of Account Management

> "There were also instances where the customer support response time was slower than expected, which impacted the resolution of..."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6407131)

ST

Sandro T.

Reporting

> "AppsFlyer offers robust and comprehensive analytics features that allow for detailed tracking of user behavior and marketing..."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6407547)

TMG

Tahir Mutlu G.

Digital Marketing Specialist

> "Sometimes I can't go to certain pages for a long time or I can't go directly to the site itself."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6412716)

MK

Mikail K.

Media Manager

> "Appsflyer has been a pivotal tool for our day to day tracking of our KPIs and ensuring our partners deliverers the committed..."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6414947)

VR

Verified Reviewer

Digital Marketing Specialist

> "It might feel this way because I haven't used it extensively but I struggle with its dark theme and the extensive use of tabs."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6425115)

RK

Rajat K.

Operations Anayst

> "Also various features like campaign dashboard, P360 dashboard, raw data access, API integrations makes it the most useful product..."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6413009)

JMC

Juan Manuel C.

Head of Growth

> "SKAN metrics cannot be added to the custom dashboard."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6407761)

AS

Amanda S.

Senior Media Analyst

> "After working with three other app trackers, I can say that AppsFlyer has the most robust solution in terms of measurement,..."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6420931)

AL

Adrianna L.

Digital Media Specialist

> "Can often glitch when trying to save filter templates"

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6349026)

LZ

Lena Z.

Growth Marketing Manager

> "The proactive team at AppsFlyer has been exceptional in alerting us to potential fraudulent activities, allowing us to safeguard our..."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6374224)

VR

Verified Reviewer

Director of Account Management

> "Additionally, the cost of using the platform can be quite high, especially for smaller businesses or startups."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6407131)

DO

Dwight O.

Digital Media Buyer

> "What I like most about Appsflyer are: the functionality of the platform, customer support, the learning and knowledge base,..."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6418717)

AA

Arman A.

SR Growth marketing

> "Its complicated to get daily bases data when you download it"

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6424676)

CDC

Carla Daniela C.

UA

> "The ease with which the platform can be used, the integration with partners, detailed information, customization of dashboards, and..."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6416912)

DO

Dwight O.

Digital Media Buyer

> "Not much likely, but I find it difficult to analyze as I sometimes get lost while navigating the platform."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6418717)

AB

Amit B.

Marketing Director

> "It helps to track the benchmarks among all channels, providing a better view of the ROI and hence optimize the spends."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6412675)

II

Ilko I.

CEO

> "These days clicks/installs are insufficient, which is a report based on 5 Years of experience."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6423803)

SV

Sarah V.

Mobile Marketing Specialist

> "The level of detail about traffic gives us the opportunity to make more strategic decisions, as well as the Protect 360 feature..."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6412475)

AB

Amit B.

Marketing Director

> "The audiences created stops syncing at times."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6412675)

Rafael G.

Data Insights AdTech Manager

> "Appsflyer is one of the most complete MMP, with a wide range of features and sub-products that all mobile app need (or will need..."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6421842)

VR

Verified Reviewer

Manager

> "back dated reports not available and late response from support"

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6425711)

WJ

Wu J.

Senior Data Analysis Manager

> "There are many channel connections, and the attribution data is accurate, which can meet most of the channel connection needs."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6424271)

AB

Abhay B.

Account Manager

> "Not accessible for all the networks, use access is very riskey, no sampling"

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6424655)

CG

Crystal G.

Senior Account Manager

> "The OneLinks feature is particularly valuable for us, as it significantly enhances our ability to drive conversions."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6410161)

ST

Sandro T.

Reporting

> "The initial setup and configuration process can be complex and time-consuming."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6407547)

DIO

Dwight Irvin O.

Business Development Manager

> "I've been using Appsflyer for quite some time, since my days at Dynata. While I'm relatively new to the mobile world, I have..."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6409939)

VR

Verified Reviewer

Digital Marketing Specialist

> "I've been using Appsflyer for over 6 months and my initial impression is its complexity and difficulty of use."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6425115)

TV

Tanishq V.

Marketing intern

> "Overall, the Appsflyer application is very useful as it releases my stress when it comes to prepare the overall report of the..."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6414521)

SV

Sarah V.

Mobile Marketing Specialist

> "I think the price ends up being unaffordable for many companies."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6412475)

RH

Rehmath H.

Client Solutions Lead - Apps

> "Additionally, it simplifies the process for supply-side partners to incorporate new inventories into marketing budgets."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6426647)

MP

Mukesh P.

Product Manager

> "There is less clarity on AF rejects the conversations."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6420805)

VR

Vikas R.

Manager- Business operations

> "Out of all MMPs, Appsflyer gives me more clarity and easier access to manage my campaigns."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6424370)

DIO

Dwight Irvin O.

Business Development Manager

> "It's probably not AF's fault, but more likely my lack of knowledge on how to operate it for now."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6409939)

AlL

Angélica L.

Paid Media Analyst

> "to used and it have the data in one uniform platform is very good for me because i need a only SDK in my app"

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6425690)

KG

Kim G.

Performance Marketing Manager

> "The support doesn't always reply in time."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6349463)

LZ

Lena Z.

Growth Marketing Manager

> "As an app marketer, I've found AppsFlyer to be an invaluable tool for our mobile marketing efforts."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6374224)

YH

Yavor H.

Media buyer

> "The customer support probably needs improving"

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6407615)

VD

Vikaskumar D.

Deputy Manager

> "Good to see that overall appflyer application is very useful as any time we want data you get the same & even the data accuracy is..."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6412485)

HK

Hardik K.

Campaign Manager

> "Data doesn't look boring at all. "

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6424549)

HK

Hardik K.

Campaign Manager

> "The customer support is amazing, the learning portal is fantastic, event just surfing through Appsflyer feels fun."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6424549)

RK

Rajat K.

Operations Anayst

> "Customer support could have been better."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6413009)

JZ

Jialin Z.

Ads Operations

> "One of the features I appreciate is the ability to customize the dashboard."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6407486)

TMG

Tahir Mutlu G.

Digital Marketing Specialist

> "It's very frustrating during busy hours"

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6412716)

UY

Uday Y.

Data analyst

> "My expericane is Good with apps flyer it has helped me for understanding the Reports better"

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6412741)

VR

Verified Reviewer

Account Manager

> "Partner onboarding process is hard."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6414432)

AS

Amanda S.

Senior Media Analyst

> "We also have ongoing support from the account management team, so all our questions and needs are covered."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6420931)

VR

Verified Reviewer

UA team lead

> "The platform is expensive, the dashboards are very slow to load, not very convenient for reporting"

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6279434)

VD

Vikaskumar D.

Deputy Manager

> "Data is easily viewable & even setting any campaign with appsflyer is very easy"

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6412485)

AA

Avner A.

Product manager

> "Xpend and data locker are in reading the payment highly and making it less worth if you need more data then the aggregated one."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___3527251)

YH

Yakir H.

Social Acquisition

> "Also their solutions for iOS attribution I believe are above and beyond what competitors offer."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6377303)

IM

Ilan M.

Media Buyer

> "This does not have all export data features we want."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6255243)

DIO

Dwight Irvin O.

Business Development Manager

> "I also love their Knowledgebase and the free courses that help users get familiar with the platform."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6409939)

MB

Mohammad B.

Field and digital marketing manager

> "Another one is having only one admin, which is an issue as sometimes one does need more than one admin due to new people joining the..."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___3570260)

NH

Nina H.

Head of Performance Marketing

> "Relatively simple user interface with customizable dashboards."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6409826)

IM

Ido M.

BDM

> "I find it a little bit difficult to go through the publishers ststistics."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6255245)

LZ

Lena Z.

Growth Marketing Manager

> "It has easy API integration with our dashboards."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6374224)

PH

Paula H.

Paid UA Manager

> "The message we got from their salesperson was basically "pay now or you won't have this back"."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6270300)

VM

Vivian M.

Growth analyst

> "It is a complete tool, with a good interface and solutions that help us a lot"

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6415226)

PH

Paula H.

Paid UA Manager

> "Bad customer service and an attitude that they really don't care for their clients."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6270300)

GC

Gabriel C.

Assistant Marketing Manager

> "AppsFlyer provides a lot of information to make good choices."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6425695)

AJ

Ariel J.

affilete

> "the customer service is is hard to reach sometimes"

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6285147)

SM

Sam M.

Performance Marketing Manager

> "Appsflyer is a great MMP for mobile games."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6407838)

VR

Verified Reviewer

Digital Marketing Manager

> "Just the fact that the software is super expensive and have to use it properly to justify the ROI."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___4381593)

PB

Piyush B.

Associate Manager

> "My overall experience with Appsflyer is fine I've used Appsflyer more then any tracking platform."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6424751)

MB

Mohammad B.

Field and digital marketing manager

> "The user-interface is a bit difficult for starters to use"

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___3570260)

TMG

Tahir Mutlu G.

Digital Marketing Specialist

> "Appsflyer's interface is difficult to understand at first, but then it becomes very easy."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___6412716)

Adir R.

Director of Growth

> "The dashboards can sometimes be a bit overwhelming, especially if this is the first time you're using the product."

[See full review](https://www.capterra.com/p/156811/AppsFlyer/#Capterra___2927655)

[View Reviews](https://www.capterra.com/p/156811/AppsFlyer/reviews/)

Olle A.

Founder

> "Simple and cost-effective solution to get necessary advertising and analytics data displayed on a dashboard."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___7038357)

LF

Lorenzo F.

Marketing and Sales Manager

> "The only downside I noticed was that some of the more advanced LinkedIn metrics required a higher-tier plan."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___6794852)

AS

Anastasia S.

SEO Strategist

> "I was looking for a reasonably priced platform that integrates with Data Studio and can pull information from..."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___6619671)

IG

Ilaria G.

head of performance

> "Missing dimensions and the connection is not always updated so I missed some data"

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___6799823)

IG

Ilaria G.

head of performance

> "We had a lot of Connectors and the pricing is gorgeous and so competitive with others"

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___6799823)

NS

Nitsan S.

CEO

> "The connectors are constantly failing, rendering the service completely unreliable."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___6478207)

LF

Lorenzo F.

Marketing and Sales Manager

> "I liked how easy it was to connect my LinkedIn Pages and Business Manager accounts to Looker Studio."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___6794852)

NS

Nitsan S.

CEO

> "I paid for an Enterprise yearly plan expecting a professional experience, but instead, I’ve been drowning in..."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___6478207)

SK

Sap K.

Marketing Manager

> "It got api connection with different platform, I can easily connect ad platform like linkedin to Google data..."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___5010386)

ZC

Zachary C.

Director

> "The Shopify connector doesn't work, and I'm sure they know this because its taken them 6 weeks since I..."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___5081194)

PG

Paul G.

support

> "So far so good, we just used the free trial and we have automated creating all reports unlike before when our..."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___6137373)

TV

Tejas V.

Consultant

> "I clicked dashboards, and all my existing sheets got deleted without any warning message."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___4813315)

FG

Fabrice G.

Global Search Manager

> "It can easily bring in your data sources into Data Studio to help with data visualization"

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___5010200)

PZ

Peter Z.

Analtics

> "it takes too much steps to optimize and i cant see the data i get from the connectors"

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___5088346)

Abhishek M.

Marketing Manager

> "It significantly reduces the time and effort required to generate comprehensive reports and engaging..."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___4823026)

NS

Nitsan S.

CEO

> "It’s a complete disaster of a service."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___6478207)

JS

Jack S.

Creative Director

> "After trialling multiple competitors PMA stands out as a simple, but robust solution to connect data across..."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___6154706)

HN

Harry N.

Media Performance

> "Sometimes it takes so long to access to the data"

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___4965624)

JS

Jack S.

Creative Director

> "In particular it allows those without API or development experience to easily integrate platforms into their..."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___6154706)

GG

Gintarė G.

Meta Advertising Specialist

> "That sometimes it's have some errors to connect with account."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___5031508)

RK

Rebecca K.

Digital MArketing

> "I had tried a few data connectors for Linkedin ads and found this is the only one that had all the connectors..."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___5092268)

NM

Nicolas M.

Head of Digital Consulting

> "Price structure a bit confusing until the last step"

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___6174286)

Derick D.

Growth Marketing

> "The combination of affordability, quick data integration, and ease of use makes it an excellent choice for..."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___6170726)

SA

Salman A.

Digital Media Performance Assistant Manager

> "The hardship of connecting Amazon ads."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___6082922)

TM

Terrel M.

Paid Media Manager

> "The easy setup with looker studio and connecting the ad platforms with analytics data is key"

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___4851541)

VR

Verified Reviewer

Marketing Executive

> "Trial/evaluation period is too short, considering the testing phase for larger organization adoption takes a..."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___4738963)

LMD

Liza Mariz D.

Junior Accountant/Analyst

> "Built-in template for Looker Studio is neat and helpful so you won't have to start from scratch."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___4833067)

PF

Peter F.

Managing Director

> "So far there's nothing specific that we don't like compared to other solutions we trialled."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___4980731)

AC

Antonino C.

Performance Marketing

> "PMA has helped us getting a real help when it came to make decisions data-based in our marketing team."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___4949619)

ZC

Zachary C.

Director

> "Don't fall for the cheap pricing."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___5081194)

Muhammad Faisal J.

Data Analyst

> "The data extraction into google sheets and the Power My Analytics own template for any data source is..."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___3719526)

EM

Emily M.

Senior SEO Consultant

> "I don't love how you are charged per location as this is always increasing and so the charge will increase..."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___3711423)

ST

Stephen T.

Communication and audiovisual expert

> "I did not use it extensively yet, but my first impression is that it's reliable, easy to set-up, and the data..."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___6051068)

WC

Werner C.

Digital Lead

> "The naming conventions could be much better - I kept finding myself changing the naming conventions"

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___3574057)

MA

Michelle A.

Finance and Operations Manager

> "I am trying to get useful yet automated information to quickly and easily understand the effectiveness of our..."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___3537150)

LT

Le T.

Content

> "The price is high compared to me, and developing countries"

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___4714196)

ZH

Zachariah H.

Head of Marketing

> "Power My Analytics is easy to set-up and connects most of your marketing data needs."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___6156876)

DH

David H.

Owner

> "Until now, I did not encounter any issues or anything I wouldn't like with this software."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___3704537)

HN

Heather N.

Senior Performance Marketing Manager

> "I like that there is a hub with all my data connectors"

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___6134225)

YB

Yann B.

account manager

> "Unfortunately, I didn't have enough time to check if every kpi's were available during the trial."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___3481376)

NM

Nicolas M.

Head of Digital Consulting

> "Good connectors, easy integration for Social Media reporting"

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___6174286)

BR

Ben R.

Paid Media Consultant

> "My client reporting was becoming way too expensive with other data connection providers..."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___3400228)

Abhishek M.

Marketing Manager

> "I highly recommend this tool to anyone looking for a powerful and efficient solution for their reporting and..."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___4823026)

AK

Akshay K.

Digital Marketing Manager

> "sometimes data is not imported fast in data studio"

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___3516016)

AB

Andrew B.

Marketing

> "The easy link in to Google Data Studio has made this a vital tool in setting up data views for the team at..."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___3769610)

FD

Filippa D.

Analyst

> "Not being able to include pinterest ads"

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___3390608)

LMD

Liza Mariz D.

Junior Accountant/Analyst

> "Free onboarding sessions are also helpful."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___4833067)

LM

Laura M.

co-founder

> "Only cons of the product is naming conventions aren't exactly the same as other platforms."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___3377458)

LP

Laura P.

Consultant, Data Strategy

> "It was easy to connect Campaign Monitor to Google Data Studio using Power My Analytics which was my main..."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___3577268)

JP

Julia P.

Intern

> "I needed to integrate hubspot and power my analytics, but it's not possible to filter the data."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___2665567)

HN

Heather N.

Senior Performance Marketing Manager

> "The free dashboard templates are very useful"

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___6134225)

NH

Nicholas H.

Art Director

> "I guess the only downside is that its not free :)"

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___3303740)

SC

Spero C.

Consultant

> "I approached PMA with a need to automate my API connection to Amazon AWS & ADS for client reporting. "

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___3740024)

BP

Brittany P.

Partnership

> "Well kinda sucks I only have a free trial, unless my online business makes income"

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___2683404)

FA

Fabian A.

Data Scientist

> "Easy to use and have an useful metrics in for differents apps."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___4817603)

Azril A.

Director, Marketing & Analytics

> "Some features do not work."

[See full review](https://www.capterra.com/p/214290/Power-My-Analytics/#Capterra___2843102)

[View Reviews](https://www.capterra.com/p/214290/Power-My-Analytics/reviews/)

## User interface

[AppsFlyer](https://www.capterra.com/p/156811/AppsFlyer/)

4.54 (138)

[Power My Analytics](https://www.capterra.com/p/214290/Power-My-Analytics/)

4.68 (182)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

A/B Testing

207

Important

Ad hoc Reporting

150

Important

AI Copilot

120

Important

AppsFlyer

17/34

-   A/B Testing
-   Ad hoc Reporting
-   AI Copilot
-   Behavior Tracking
-   Campaign Analytics
-   Campaign Tracking
-   Cohort Analysis
-   Conversion Tracking
-   Customer Journey Mapping
-   Customer Segmentation
-   Customizable Fields
-   Customizable Reports
-   Dashboard
-   Data Import/Export
-   Data Source Connectors
-   Data Visualization
-   Drag & Drop
-   Engagement Tracking
-   Generative AI
-   Keyword Tracking
-   KPI Monitoring
-   Multi-Campaign
-   Multi-Channel Attribution
-   Multi-Channel Data Collection
-   Performance Metrics
-   Predictive Analytics
-   Reporting & Statistics
-   ROI Tracking
-   Search/Filter
-   SEO Management
-   Social Media Integration
-   Tag Management
-   Third-Party Integrations
-   Website Analytics

[See all features](https://www.capterra.com/p/156811/AppsFlyer/#features)

Power My Analytics

Top features

18/34

-   A/B Testing
-   Ad hoc Reporting
-   AI Copilot
-   Behavior Tracking
-   Campaign Analytics
-   Campaign Tracking
-   Cohort Analysis
-   Conversion Tracking
-   Customer Journey Mapping
-   Customer Segmentation
-   Customizable Fields
-   Customizable Reports
-   Dashboard
-   Data Import/Export
-   Data Source Connectors
-   Data Visualization
-   Drag & Drop
-   Engagement Tracking
-   Generative AI
-   Keyword Tracking
-   KPI Monitoring
-   Multi-Campaign
-   Multi-Channel Attribution
-   Multi-Channel Data Collection
-   Performance Metrics
-   Predictive Analytics
-   Reporting & Statistics
-   ROI Tracking
-   Search/Filter
-   SEO Management
-   Social Media Integration
-   Tag Management
-   Third-Party Integrations
-   Website Analytics

[See all features](https://www.capterra.com/p/214290/Power-My-Analytics/#features)

### Recognition

No recognitions have been awarded to AppsFlyer

Power My Analytics is recognized as a top-rated tool in 2 Capterra Shortlist reports

Best Value Marketing AnalyticsSoftware (2022) 

### Deployment & support

AppsFlyer

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Power My Analytics

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

AppsFlyer

-   By AppsFlyer
-   Located in United States
-   Founded in 2011

Power My Analytics

-   By Power My Analytics
-   Located in United States
-   Founded in

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