# Compare Lead Forensics vs Apollo.io 2026 | Capterra > Unsure of what to choose? Check Capterra to compare Lead Forensics and Apollo.io based on pricing, features, product details, and verified reviews. Source: https://www.capterra.com/compare/156889-158696/Lead-Forensics-vs-Apollo --- # Lead Forensics vs Apollo.io Features and Cost Comparison Last updated May 19th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: Lead ForensicsApollo.io2/4 selected [Lead Forensics](https://www.capterra.com/p/156889/Lead-Forensics/)[4.5 (247)](https://www.capterra.com/p/156889/Lead-Forensics/reviews/) [Apollo.io](https://www.capterra.com/p/158696/Apollo/)[4.5 (393)](https://www.capterra.com/p/158696/Apollo/reviews/) [## Lead Forensics](https://www.capterra.com/p/156889/Lead-Forensics/)[4.5 (247)](https://www.capterra.com/p/156889/Lead-Forensics/reviews/) Starting Price $0.01/month Value-for-Money 4.2 Functionality 4.3 Ease of Use 4.5 Customer Service 4.7 Reviews Sentiment Based on [247 reviews](#user-reviews) Positive 230 Neutral 4 Negative 13 [## Apollo.io](https://www.capterra.com/p/158696/Apollo/)[4.5 (393)](https://www.capterra.com/p/158696/Apollo/reviews/) Starting Price Contact vendor Value-for-Money 4.4 Functionality 4.5 Ease of Use 4.5 Customer Service 4.3 Reviews Sentiment Based on [393 reviews](#user-reviews) Positive 360 Neutral 16 Negative 17 ## Not a match? 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What’s your intended use case? ## Summary * * * Key features rated by users Features selected based on 3,708 reviews from lead generation software users. about the Fit Score methodology. Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology \--%Fit Missing features Feature ratings Lead Capture 4.5 Drip Campaigns NA Engagement Tracking NA Email Management NA Customizable Branding NA 61%Fit Missing features Feature ratings Lead Capture 4.5 Drip Campaigns NA Engagement Tracking 4.2 Email Management 4.4 Customizable Branding NA User satisfaction User satisfaction 4.5 User reviews[247](https://www.capterra.com/p/156889/Lead-Forensics/reviews/) Ease of use 4.5 Functionality 4.3 Value for money 4.2 Customer support 4.7 User satisfaction 4.5 User reviews[393](https://www.capterra.com/p/158696/Apollo/reviews/) Ease of use 4.5 Functionality 4.5 Value for money 4.4 Customer support 4.3 Price starts from Price starts from $0.01Per Feature, Per Month - Free version - Free trial Price starts from \-- - Free version - Free trial Best for Best for Designed for B2B organizations of all sizes - gain exceptional insight into your website visitors, transfer that insight over to your sales, marketing, and account management teams in real-time. Best for Our B2B data quantity and quality offer sales, marketing, recruiting, and financial professionals an edge to access the information they can’t get elsewhere. ## User reviews Pros & cons VR Verified Reviewer Marketing manager > "It provides clear insights into which companies visit our website, which pages they view (page insights), and where those visitors come from." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7070884) LR Laurence R. Business Development Manager > "The only minor drawback is not knowing exactly who is viewing our content; however, we recognise this isn't a limitation of the system, but rather an impossible metric to..." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7112148) EA Emma A. Head of Marketing > "It allows us to find customers with buying intent by setting up the product to show prospects on key buying pages such as pricing." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7138959) VR Verified Reviewer Marketing manager > "One downside is that the pricing can feel high relative to the measurable return, especially when not all identified leads convert into concrete sales opportunities." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7070884) Maciek P. Operations Manager > "Even with the occasional wrong company match or missing contact name, the behavioural insights and PPC tracking alone make it a totally solid tool for our team." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7126895) Tammy S. Marketing Manager > "At present, we are unable to integrate it directly with our CRM, which means some manual handling of data is required." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7102099) Maciek P. Operations Manager > "It turns anonymous web traffic into actionable data, letting us clearly see which marketing channels work best and what our prospects actually care about." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7126895) SB Sasha B. Sales Executive > "Not being able to find out who exactly from a company was on the website, there aren't many contacts that have contact numbers so can sometimes be difficult to get through..." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6842454) Hector M. Business Development Manager > "That has directly supported smarter outreach, better prioritisation, and the ability to identify contacts to begin building relationships with the right people at the right..." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7095431) MD Matthew D. Sales and Marketing Director > "It can be a bit frustrating when a large organisation visits and trying to use the filters to narrow down the role or person selection is clunky." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6820116) ED EHSAN D. Director > "The platform effectively bridges the gap between anonymous web traffic and actionable sales intelligence, enabling our team to identify high-potential leads we would have..." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6825663) James T. Head of Marketing > "Can be a little slow to load if spanning over a long period of time. " [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7086592) Dan N. Relationship Manager > "Overall, it’s been a great system for capturing data and creating opportunities to engage with prospective clients. When used consistently, it’s a valuable tool for..." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7135222) VR Verified Reviewer Business Development Team Member > "Something I have felt is a negative ( But may be outside of anybody's control to change ) is the ability to see who has been viewing our website within an organisation." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7011161) MN Mark N. Senior Account Manager > "The real-time reporting on visits via the Latest Visits section of the Dashboard helps us procatively react to opportunities immediately as they arise." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6848588) VR Verified Reviewer Sales Account Executive > "The reports export too much information, that might not be necessary." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7122039) Sheridan R. Marketing and Communications Officer > "Our Customer Success Manager has really taken the time to get to know our business and customer base, offering suggestions on how we can improve our content and user..." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7090110) NB Natassja B. CEO > "Sometimes when very large companies and corporates are on our website, it is almost impossible to find the right person or department to reach out to." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6833487) LS Lianne S. Senior Marketing Admin > "I liked the insight it has given us to see who has visited our website, even when they don't fill out a form it allowed me to make more detailed, informative decisions :)" [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7027805) IB India B. Business Development > "sometimes when they leave the number its the office number which then doesn't help getting hold of the actual department or team." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7032438) Tammy S. Marketing Manager > "It moves us beyond anonymous traffic and allows us to prioritise outreach based on real engagement." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7102099) VR Verified Reviewer Commercial Director > "We've been a long term customer of Lead Forensics, price hikes each year without improving the software has made it difficult to justify this software over alternative..." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6803238) CM Colby M. Business Development Manager > "We currently dominate one industry sector and Lead Forensics has given us the knowledge and insights into how many additional industries are looking at our products." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7000775) EB Eloise B. Senior Inbound SDR > "Some of the company data is occasionally inaccurate e.g. number of employees so acting with due diligence and further research is important." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6793799) VC Victoria C. Sales Executive > "The platform delivers real-time insights into which companies are visiting our website, even if they don't fill out a form. " [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7032432) SM Silvan M. CEO > "As an SME based in Switzerland, where many employees are not fluent in English, this can present a barrier to broader internal adoption and ease of use across teams." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6767244) LB Louise B. Administrator > "The contacts list tool enables you to reach out to potential new customers with ease and efficiency." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7135068) PM Peter M. Sales > "Not all web visits lead to leads as information such as contacts cant be found due to companies being too large." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6658750) Hector M. Business Development Manager > "sensitive content hidden\]supported the onboarding process and helped ensure we were configured in a way that matched my goals from the outset." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7095431) James W. Sales Executive > "Does not give you the information of the specific person who looked at the website." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7001535) DR Daniel R. Operations and Finance Director > "Our company is starting to see the benefits and cost effective way of marketing, enhancing our product range to what the customer is reviewing to pitch correctly." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6885698) CB CASPAR B. Digital Marketing Manager > "Interface possibly a bit dated, but doesn't affect usability." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7024413) Charlotte S. Marketing Manager > "has helped us through every step from setting up our account, teaching us to get the most out of the interface and always gives us great ideas to improve our conversions. " [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7102739) MS Mike S. Business Development Manager > "It occasionally made it harder to qualify leads quickly." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6826565) JB Joe B. Sales Director > "The insight we receive to understand the quality of the traffic to our website to help us understand and improve our marketing, and to help us establish new leads is..." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6810558) AF Amy F. Sales and Marketing Operations Manager > "Data Accuracy: Occasionally, the data might not be 100% accurate, requiring manual verification." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6413791) CS Caroline S. Founder > "First class customer experience that has closed the gap between marketing and sales, generated genuine opportunities for our clients and giving us valuable insights into..." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6375201) TB Tove B. Brand and Marketing Manager > "The portal loading times are pretty slow so it can take a while to gather information sometimes." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6664061) TB Tom B. Marketing Manager > "Our current Account Manager, \[sensitive content hidden\], has been really helpful when it comes to showing new starters around the platform and constantly sharing ideas of..." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6842295) VR Verified Reviewer Technical Sales Engineer > "The online portal can sometimes be slightly slow." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7017724) Hayley Y. Marketing Manager - Oil and Gas > "Having access to potential contacts by job title within the visiting companies is a powerful tool for marketing." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7136645) DF David F. Head of Sales > "Tracking the individual down using external tools can be extremely difficult at times." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6795134) PF Phil F. CMO > "Lead Forensics is a great all-round tool for tracking campaign and other marketing efforts without the need to sit and wait for people to trigger forms or reach out via..." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6658675) PP Paige P. Business Team > "It makes it longer to process your new leads." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7032444) SR Sara R. Lead generation manager > "The leads manager function allows me to track the progress of leads within the sales team easily." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7010747) RH Randall H. Director of Sales and Marketing > "Some of the reports were difficult to set up without help from our Lead Forensics customer support guy." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6404645) CA Connor A. sdr > "as an SDR, it helps my job daily and gives me insights of what companies to go after whilst also indicating what pages companies are looking at on our website which shows..." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6607246) VR Verified Reviewer Urethane Fellow > "autogenerated reports fail repeatedly." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6787486) LC Liz C. Marketing Manager > "The software is great and the support from the guys at Lead Forensics is excellent, with monthly calls and account reviews to make sure we are getting the most out of the..." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6348458) BS Brian S. Product Marketing > "There is really no way of seeing if this thing will actually work unless you commit to a year subscription. And my situation, the leads I was seeing were just registered..." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___5027767) VR Verified Reviewer Sales Associate > "You can see the parts of the website that people are enjoying overall, and where each prospect spend the majority of their time, which is really helpful in prepping for..." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6406928) VR Verified Reviewer Managing Director > "Unfortunately as more businesses had staff working from home, the data and product that LF provided us was no longer fit for purpose." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#GetApp___4915752) SW Sophia W. Business Development Executive > "Lead Forensics constantly updates current leads, allowing me to reach out to new companies who are interested in the company, and act on them rapidly, maximising potential..." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6349831) VR Verified Reviewer CEO > "The customer service: the customer service is very poor, the customer success team forces clients to stay onboard even if your company is not using the service and the..." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___4525740) LR Lewis R. Marketing Manager > "Lead Forensics does what it says on the tin, seamlessly turning numeric website data into useful and actionable insights about which companies are interested in your..." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6564925) VR Verified Reviewer Managing Director > "I am very disappointed in Lead Forensics and happy to share my feedback as the treatment from LF after being a loyal customer since \[sensitive content hidden\] was very poor." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#GetApp___4915752) HA Hayleigh A. Marketing Manager > "Excellent account manager, easy to understand dashboard, plenty of configuration options. As my website isn't optimised currently, we aren't utilising LF to it's potential,..." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7110703) AM Asif M. Sales and Marketing Director > "It did help us at the beginning but most of the data were not accurate which resulted in us waiting for our contract to finish with them." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___3667981) Holly W. Marketing Executive > "Being able to see which businesses are engaging with our site has opened up some valuable opportunities that we would otherwise have missed." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7110230) BS Brian S. Product Marketing > "I was also oversold on the HubSpot integration. " [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___5027767) HK Hannah K. Account Manager > "Along with aiding the sales teams, it helps analyse whether our outreach is working." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7086000) VR Verified Reviewer Co-founder > "IP databases aren't exactly accurate and sometimes the company is categorised by their HQ, which means that if an office in Italy reviewed your products you still might see..." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___2608276) LB Louise B. Administrator > "Being able to categorise websites to filter out any non-relevant companies is very helpful." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7135068) Austin G. President > "Not only is the tool completely useless to us (we get the exact same data in our CRM for FREE - than you Hubspot) but their customer service is horrendous and they have..." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___2551449) CM Colm M. Head of Surety > "sensitive content hidden\] has assisted us by regularly advising on new addons or tweaking our data so we maximise our usage of Lead Forensics." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6856505) KA Katy A. Vice President > "We reached out multiple times and they either ignores us completely or offered the same weak solution and excuses." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___2803407) CJ Chris J. Commercial Director > "Always goes out of his way to really understand your business and makes you aware of many other benefits such as the various stats and reports available to you when using..." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6694823) VR Verified Reviewer Director > "CONSTANT spam e-mails and calls. Despite telling them many times not to get in touch." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___2298783) TM Tom M. Sales and marketing coordinator > "It has allowed us to understand the market better alongside curating better leads for the business." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7110298) KA Katy A. Vice President > "I stopped making payments thinking they would reach out and help find a solution and for over two months we heard NOTHING." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___2803407) Charlotte H. Business Development Team Manager > "Ultimately using LF can provide a competitive edge, allowing businesses to engage with leads at the right moment and increase conversion rates." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7011259) Austin G. President > "Their sales team is super pushy and just wants to make a sale." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___2551449) PF Phil F. CMO > "We have visibility of where our limited budgets should be spent while also being able to start a conversation with prospects via LinkedIn contact info that Lead Forensics..." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6658675) KA Katy A. Vice President > "We complained and they said we did not have enough "training" but" [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___2803407) [View Reviews](https://www.capterra.com/p/156889/Lead-Forensics/reviews/) SW Shasta W. Director of Sales Support > "I also really value the all-in-one functionality—being able to find contacts, verify emails, and manage outreach in one system saves a lot..." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7115622) Rafay A. Research > "Unclear pricing, forced waterfall verification, slow email access, and excessive credit consumption even for email-only exports." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7075631) NO Nurudeen O. Business Outreach Analyst > "Being able to input a simple prompt and get highly relevant leads along with the exact information I need saves a lot of time and removes..." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7138458) RP Ryan P. Owner > "The interface can feel a bit overwhelming at first, and I accidentally spent a bunch of time individually selecting people only to click on..." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7037500) Connor G. Business Development Representative > "I like how the contact information is very accurate, especially compared to other software where I sometimes get irrelevant numbers." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7129091) SD Sanket D. Media Buyer Manager > "The UI can feel slightly cluttered, and initial setup takes some time to get right." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7128521) AP Aleksandra P. Data and research lead > "It helps our team save time by automating outreach and follow-up tasks, allowing us to focus on closing deals instead of busywork." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6575505) VR Verified Reviewer Founder's Office > "It's very frustrating to see them change credits usage so often and they don't pass on the benefits of new features and changes to users..." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6858398) NO Nurudeen O. Business Outreach Analyst > "It’s easy to navigate across different sections, and the built-in AI makes the experience even smoother." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7138458) VR Verified Reviewer Account Executive > "My biggest dislike or should i say learning curve was all the filters but a quick live meeting answered those questions for me." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7090907) SS Shane S. CEO > "Apollo.i has enabled the distributions of messages for our targeted marketing campaigns." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6832108) AM Alessandro M. Consultant > "Sometimes, structuring a search requires a bit of lateral thinking; the search syntax may not fit everyone's intuition." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7015180) Tommy M. Growth Team > "The contact database and filters are very robust and making finding ICP contacts easy and cheaper compared to other databases." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6403470) VR Verified Reviewer Founder's Office > "The data quality is not that great and somehow they still haven't been able to decide the pricing and credits usage." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6858398) Eric N. BDR > "It has always been super useful especially the fact that it gives you emails for free." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7062603) VR Verified Reviewer Founder's Office > "My experience was very bad with Apollo as they came up with a new credit usage system but didn't pass the benefits to us as we were billing..." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6858398) AM Alex M. Sales Operations Manager > "We use it for enrichment and it does this well. If it could guide people through its process better, and be very clear about the various..." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6712712) JS Jon S. Sales Manager > "Had cases where sent messages didn’t appear, and had to double check outside." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6816756) MD Melanie D. Regional Director > "I like being able to create email templates which can either use in sequences or have available in Gmail" [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6781044) VR Verified Reviewer Head of Sales > "those dont work BUT you have to pay to get them - and then you can't downgrade. When they admit its their problem." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7000457) Sarp O. Founder > "Awesome to be able to track everything in one app and access business intelligence and contact data like phone and email." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6644769) VR Verified Reviewer Senior Strategist > "We export data and make it meaningful manually (which is also pretty time-consuming): since problems such as actual replies vs not..." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___4935347) SW Shasta W. Director of Sales Support > "What I like most about Apollo.io is how powerful and easy it is to use for prospecting and outbound sales." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7115622) DB Dishank B. Head Of Business > "My account got hacked & there has been no solution provided by their customer support team till now, it has been more than 3 months now." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6580310) BJ Benjamin J. AE > "I mainly rely on it to get prospect data into the CRM, which makes sequencing so much easier." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6757344) RR Richard R. IT Support Manager > "Tech support was not that great when we could not validate our domain." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6835205) SS Shawn S. Business Relations > "I liked that they had a single user offering that still had substantive tools that allowed you to have effective prospecting without..." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6564249) MO Maddy O. Founder > "There are a lot of features, so it can be a little confusing to muddle through the differences between plan levels." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6590466) VR Verified Reviewer Director of Market Research > "Very positive, I don't think I've ever had to deal with technical support and the platform fulfill all our needs." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7137224) Luciana L. Client Partner > "Sometimes Apollo gets dry and it can take some time for it to find new companies/ prospects." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6338270) VR Verified Reviewer Account Executive > "I think its a great tool for sales management and is definitely a good value for the money!" [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7090907) MD Melanie D. Regional Director > "I can see there has been some innovation with the use of new AI tools, but the tool still feels outdated." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6781044) JS Jon S. Sales Manager > "I like filters, they help when you want very specific profiles." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6816756) AP Aleksandra P. Data and research lead > "I'm not completely impressed with the accuracy of Apollo.ai's phone number database." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6575505) SR Suvankar R. Lead generation specialist > "I also generated a strong pipeline of leads using databases sourced from Apollo." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7003532) SA Shakeel A. Director Operations > "Mobile credits traceability is very difficult." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6703374) AS Ajay S. Senior Business Development Associate > "apollo is helping me get more direct and headquarter numbers as well as professional email ids of the hospitality and ecommerce leaders..." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6173489) Rafay A. Research > "Apollo has become very disappointing." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7075631) AM Alex M. Sales Operations Manager > "Enrichment, Engagement, Conversations - and these were given to Admins to either turn on or off for users, it would be a lot easier to..." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6712712) DH David H. Founder > "Due to the company's weak support and broken functionality I was unable to properly execute an outreach campaign during an expensive..." [See full review](https://www.capterra.com/p/158696/Apollo/#GetApp___5057465) Almir B. SDR > "The software offers a remarkable ability to integrate with other tools, including customer relationship management (CRM) software,..." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___4844951) VR Verified Reviewer CEO and Founder > "This is on me, but there are a lot of features I dont know how to use or why theyd benefit me to use." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6651138) NO Nurudeen O. Business Outreach Analyst > "What I love most about Apollo is how intuitive the user interface is." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7138458) NG Nimish G. SVP > "Phone numbers accuracy is low and the click and open tracking is not accurate." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6059365) Almir B. SDR > "By seamlessly connecting with CRM software, users can maintain a cohesive and efficient system that streamlines their workflow and enhances..." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___4844951) MN Mike N. CEO > "They don't provide the leads they say they will, they give nonsense answers to why they don't provide unlimited emails in the "Unlimited..." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___4957359) AP Aleksandra P. Data and research lead > "Apollo.ai is a solid tool that helps automate tasks and save time." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6575505) VR Verified Reviewer Chief of Staff > "I least liked the popups whilst using Apollo or the signposts to sign up to a higher tier membership it was distracting when using the..." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___4847211) MO Maddy O. Founder > "I was involved in implementing it and work with my team on a weekly basis to make sure we're making the most of our use of it." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6590466) VR Verified Reviewer Head of Sales > "They just dont understand thry are getting exactly what they paid for." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7000457) AS Aryan S. Project Manager > "I checked the database against some information that we had about our prospects and it seemed pretty accurate." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6674875) AM Alex M. Sales Operations Manager > "It is hard to know what to do when starting up." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6712712) LS Lindsey S. Director of Marketing Operations > "Apollo is easy to use for sales enablement teams, it's a solid resource for sales development representatives." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7047296) DH David H. Founder > "Support is too based on copy and paste templates leading to wasted time." [See full review](https://www.capterra.com/p/158696/Apollo/#GetApp___5057465) Satyam S. Founder > "The features that help me to operate on every operation there is for prospecting makes apollo the very best of tools that should be used..." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___4839167) RM Rebecca M. Marketing Lead > "It often creates duplicate account records, so then I get errors when pushing leads (so I have to find the account in Apollo, merge it, and..." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___3583402) ML Mor L. Senior Presales Engineer > "I loved its presentation style, where names and contact information are always clear." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6648121) JA Jordan A. Founder > "My account was hacked and Apollo took days to look into it and still couldn't keep account secure." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___5043842) AM Alessandro M. Consultant > "So far, my experience is very positive. If budget weren't a consideration, this would definitely be a tool I wouldn't mind paying for. " [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7015180) JA Jordan A. Founder > "My account was hacked and Apollo took days to look into it and still couldn't keep account secure" [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___5043842) YD Yasmin D. Ceo > "I like the assistant feature I think that’s something a lot of people need for businesses especially small businesses." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6781877) Rodion M. Marketer > "It also has a lot of bugs and inconsistencies in the lead search, some of which I already described in this review, and I've also..." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___3732500) AM Alessandro M. Consultant > "Setting up the client on your machine is quick and painless. " [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7015180) Rubesh D. Business development manager > "I feel disappointed with their customer support; sometimes they are not so responsive when you hardly need their support." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6022316) JT Joe T. Head of Marketing > "Great experience, simple to read instructions, easy set up, seems to have good support." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7119409) DH David H. Founder > "Many key functionalities don't work as expected." [See full review](https://www.capterra.com/p/158696/Apollo/#GetApp___5057465) Connor G. Business Development Representative > "I like Apollo, it's easy to set up and get started." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7129091) VR Verified Reviewer Business Development Associate > "The paid feature is very costly and the UI/UX of navigation between pages of the free trial isn't that user-friendly." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___4634160) AR Andrei R. CEO > "Apollo has grown and become almost the default go to when it comes to leads contact data, as it consistently seem to be having the largest..." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6104123) JS Juliette S. Curator > "Sometimes all the info is not entirely correct - however most of it is." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6039583) Peter W. Managing Consultant > "Overall, I had some success with it, but I needed better phone data." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6649651) Andy F. Founder > "Bills you for unused services, makes it impossible to cancel, and will steal your data and sell it." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___4568175) BS Brittnie S. Reputation Coordinator > "I love that I have access to millions of customers and can put them in different lists for different projects." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___4837118) VR Verified Reviewer Dir of Ops > "Also, it's hard to track which clients we've pull on lists to import into other platforms." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___4683667) Steven S. Owner | Creative Designer > "The extension allows a simple button on the side of the screen that you select and it goes to work. While the Gmail integration allows me..." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___3812040) HL Hayan L. SDR > "The contact enrichment suffers at times due to poor data health." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___3634026) VR Verified Reviewer CEO and Founder > "I love that they have a ton of features available for free!" [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6651138) Kriti A. Freelance Content Writer > "It has only been a few days since I started using this tool. Although it's super helpful 90% of the time, rarely, it takes too much time to..." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___2988407) VR Verified Reviewer Affiiate Services Director > "The cost of Apollo is reasonable for the amount of credits for leads you can get contact info for" [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6020078) CC Clare C. UK Customer Lead > "We have found that about 50% of the data we pull has email addresses that bounce so we have had to pay for an additional 3rd party service..." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___3251101) [View Reviews](https://www.capterra.com/p/158696/Apollo/reviews/) ## User interface [Lead Forensics](https://www.capterra.com/p/156889/Lead-Forensics/) 4.51 (247) [Apollo.io](https://www.capterra.com/p/158696/Apollo/) 4.52 (393) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Do these products fit your needs? Prioritize real-user-identified key features according to your needs to find your best fit. \--% Fit vs \--% Fit Activity Dashboard 207 Important Activity Tracking 150 Important AI Copilot 120 Important Lead Forensics 20/47 - Activity Dashboard - Activity Tracking - AI Copilot - Alerts/Notifications - API - Autoresponders - Campaign Analytics - Campaign Management - Campaign Planning - Campaign Segmentation - Chat/Messaging - Contact Database - Contact Management - Conversion Tracking - CRM - Customer Segmentation - Customizable Branding - Customizable Templates - Data Import/Export - Drag & Drop - Drip Campaigns - Email Management - Email Marketing - Email Tracking - Engagement Tracking - Event Triggered Actions - Forms Management - Generative AI - Landing Pages/Web Forms - Lead Capture - Lead Management - Lead Nurturing - Lead Qualification - Lead Scoring - Lead Segmentation - Lead Verification/Validation - Multi-Campaign - Multi-Channel Marketing - Pipeline Management - Prospecting Tools - Real-Time Notifications - Reporting & Statistics - Search/Filter - Social Media Integration - Template Management - Third-Party Integrations - Web Forms [See all features](https://www.capterra.com/p/156889/Lead-Forensics/#features) Apollo.io Top features 35/47 - Activity Dashboard - Activity Tracking - AI Copilot - Alerts/Notifications - API - Autoresponders - Campaign Analytics - Campaign Management - Campaign Planning - Campaign Segmentation - Chat/Messaging - Contact Database - Contact Management - Conversion Tracking - CRM - Customer Segmentation - Customizable Branding - Customizable Templates - Data Import/Export - Drag & Drop - Drip Campaigns - Email Management - Email Marketing - Email Tracking - Engagement Tracking - Event Triggered Actions - Forms Management - Generative AI - Landing Pages/Web Forms - Lead Capture - Lead Management - Lead Nurturing - Lead Qualification - Lead Scoring - Lead Segmentation - Lead Verification/Validation - Multi-Campaign - Multi-Channel Marketing - Pipeline Management - Prospecting Tools - Real-Time Notifications - Reporting & Statistics - Search/Filter - Social Media Integration - Template Management - Third-Party Integrations - Web Forms [See all features](https://www.capterra.com/p/158696/Apollo/#features) ### Recognition Lead Forensics is recognized as a top-rated tool in 1 Capterra Shortlist reports No recognitions have been awarded to Apollo.io ### Deployment & support Lead Forensics Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Apollo.io Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details Lead Forensics - By Lead Forensics - Located in United Kingdom - Founded in 2009 Apollo.io - By Apollo.io - Located in United States - Founded in 2015 ## Popular Comparisons [Lead Forensics](https://www.capterra.com/p/156889/Lead-Forensics/)[4.51 (247)](https://www.capterra.com/p/156889/Lead-Forensics/reviews/) vs [Seamless](https://www.capterra.com/p/207295/Seamless-AI/)[4.52 (527)](https://www.capterra.com/p/207295/Seamless-AI/reviews/) $0.01/month Price Contact vendor for pricing 4.3 Features 4.5 4.5 Ease of Use 4.5 [View full comparison](https://www.capterra.com/compare/156889-207295/Lead-Forensics-vs-Seamless-AI) [Apollo.io](https://www.capterra.com/p/158696/Apollo/)[4.52 (393)](https://www.capterra.com/p/158696/Apollo/reviews/) vs [Seamless](https://www.capterra.com/p/207295/Seamless-AI/)[4.52 (527)](https://www.capterra.com/p/207295/Seamless-AI/reviews/) $0/month Price Contact vendor for pricing 4.5 Features 4.5 4.5 Ease of Use 4.5 [View full comparison](https://www.capterra.com/compare/158696-207295/Apollo-vs-Seamless-AI) [Lead Forensics](https://www.capterra.com/p/156889/Lead-Forensics/)[4.51 (247)](https://www.capterra.com/p/156889/Lead-Forensics/reviews/) vs [useArtemis](https://www.capterra.com/p/267486/useArtemis/)[4.73 (171)](https://www.capterra.com/p/267486/useArtemis/reviews/) $0.01/month Price $29/month 4.3 Features 4.6 4.5 Ease of Use 4.8 [View full comparison](https://www.capterra.com/compare/156889-267486/Lead-Forensics-vs-useArtemis) [Apollo.io](https://www.capterra.com/p/158696/Apollo/)[4.52 (393)](https://www.capterra.com/p/158696/Apollo/reviews/) vs [useArtemis](https://www.capterra.com/p/267486/useArtemis/)[4.73 (171)](https://www.capterra.com/p/267486/useArtemis/reviews/) $0/month Price $29/month 4.5 Features 4.6 4.5 Ease of Use 4.8 [View full comparison](https://www.capterra.com/compare/158696-267486/Apollo-vs-useArtemis) [Lead Forensics](https://www.capterra.com/p/156889/Lead-Forensics/)[4.51 (247)](https://www.capterra.com/p/156889/Lead-Forensics/reviews/) vs [Dripify](https://www.capterra.com/p/215082/Dripify/)[4.71 (476)](https://www.capterra.com/p/215082/Dripify/reviews/) $0.01/month Price $39/month 4.3 Features 4.4 4.5 Ease of Use 4.7 [View full comparison](https://www.capterra.com/compare/156889-215082/Lead-Forensics-vs-Dripify) [Apollo.io](https://www.capterra.com/p/158696/Apollo/)[4.52 (393)](https://www.capterra.com/p/158696/Apollo/reviews/) vs [Dripify](https://www.capterra.com/p/215082/Dripify/)[4.71 (476)](https://www.capterra.com/p/215082/Dripify/reviews/) $0/month Price $39/month 4.5 Features 4.4 4.5 Ease of Use 4.7 [View full comparison](https://www.capterra.com/compare/158696-215082/Apollo-vs-Dripify) [Lead Forensics](https://www.capterra.com/p/156889/Lead-Forensics/)[4.51 (247)](https://www.capterra.com/p/156889/Lead-Forensics/reviews/) vs [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,229)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) $0.01/month Price $15/month 4.3 Features 4.4 4.5 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/156889-171840/Lead-Forensics-vs-HubSpot-Marketing) [Apollo.io](https://www.capterra.com/p/158696/Apollo/)[4.52 (393)](https://www.capterra.com/p/158696/Apollo/reviews/) vs [Cognism](https://www.capterra.com/p/169083/Cognism/)[4.70 (256)](https://www.capterra.com/p/169083/Cognism/reviews/) $0/month Price $1000/month 4.5 Features 4.6 4.5 Ease of Use 4.8 [View full comparison](https://www.capterra.com/compare/158696-169083/Apollo-vs-Cognism) [Lead Forensics](https://www.capterra.com/p/156889/Lead-Forensics/)[4.51 (247)](https://www.capterra.com/p/156889/Lead-Forensics/reviews/) vs [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) $0.01/month Price $15/month 4.3 Features 4.5 4.5 Ease of Use 4.2 [View full comparison](https://www.capterra.com/compare/79367-156889/ActiveCampaign-vs-Lead-Forensics) [Apollo.io](https://www.capterra.com/p/158696/Apollo/)[4.52 (393)](https://www.capterra.com/p/158696/Apollo/reviews/) vs [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) $0/month Price $15/month 4.5 Features 4.5 4.5 Ease of Use 4.2 [View full comparison](https://www.capterra.com/compare/79367-158696/ActiveCampaign-vs-Apollo) [Lead Forensics](https://www.capterra.com/p/156889/Lead-Forensics/)[4.51 (247)](https://www.capterra.com/p/156889/Lead-Forensics/reviews/) vs [Cognism](https://www.capterra.com/p/169083/Cognism/)[4.70 (256)](https://www.capterra.com/p/169083/Cognism/reviews/) $0.01/month Price $1000/month 4.3 Features 4.6 4.5 Ease of Use 4.8 [View full comparison](https://www.capterra.com/compare/156889-169083/Lead-Forensics-vs-Cognism) [Apollo.io](https://www.capterra.com/p/158696/Apollo/)[4.52 (393)](https://www.capterra.com/p/158696/Apollo/reviews/) vs [Lusha](https://www.capterra.com/p/198383/Lusha/)[4.04 (398)](https://www.capterra.com/p/198383/Lusha/reviews/) $0/month Price $49/month 4.5 Features 4.1 4.5 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/158696-198383/Apollo-vs-Lusha)