# Compare Lead Forensics vs ZoomInfo Sales 2026 | Capterra > Unsure of what to choose? Check Capterra to compare ZoomInfo Sales and Lead Forensics based on pricing, features, product details, and verified reviews. Source: https://www.capterra.com/compare/156889-168264/Lead-Forensics-vs-ZoomInfo-sales --- # ZoomInfo Sales vs Lead Forensics Features and Cost Comparison Last updated May 19th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: ZoomInfo SalesLead Forensics2/4 selected [ZoomInfo Sales](https://www.capterra.com/p/168264/ZoomInfo-sales/)[4.1 (318)](https://www.capterra.com/p/168264/ZoomInfo-sales/reviews/) [Lead Forensics](https://www.capterra.com/p/156889/Lead-Forensics/)[4.5 (247)](https://www.capterra.com/p/156889/Lead-Forensics/reviews/) [## ZoomInfo Sales](https://www.capterra.com/p/168264/ZoomInfo-sales/)[4.1 (318)](https://www.capterra.com/p/168264/ZoomInfo-sales/reviews/) Starting Price Contact vendor Value-for-Money 3.5 Functionality 4.2 Ease of Use 4.3 Customer Service 3.8 Reviews Sentiment Based on [318 reviews](#user-reviews) Positive 247 Neutral 41 Negative 30 [## Lead Forensics](https://www.capterra.com/p/156889/Lead-Forensics/)[4.5 (247)](https://www.capterra.com/p/156889/Lead-Forensics/reviews/) Starting Price $0.01/month Value-for-Money 4.2 Functionality 4.3 Ease of Use 4.5 Customer Service 4.7 Reviews Sentiment Based on [247 reviews](#user-reviews) Positive 230 Neutral 4 Negative 13 ## Send this comparison chart to my inbox ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. What’s your intended use case? ## Summary * * * Key features rated by users Features selected based on 3,712 reviews from lead generation software users. about the Fit Score methodology. Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology \--%Fit Missing features Feature ratings Lead Capture 3.9 Drip Campaigns NA Engagement Tracking NA Email Management 4.5 Customizable Branding NA \--%Fit Missing features Feature ratings Lead Capture 4.5 Drip Campaigns NA Engagement Tracking NA Email Management NA Customizable Branding NA User satisfaction User satisfaction 4.1 User reviews[318](https://www.capterra.com/p/168264/ZoomInfo-sales/reviews/) Ease of use 4.3 Functionality 4.2 Value for money 3.5 Customer support 3.8 User satisfaction 4.5 User reviews[247](https://www.capterra.com/p/156889/Lead-Forensics/reviews/) Ease of use 4.5 Functionality 4.3 Value for money 4.2 Customer support 4.7 Price starts from Price starts from \-- - Free version - Free trial Price starts from $0.01Per Feature, Per Month - Free version - Free trial Best for Best for ZoomInfo Sales is the trusted go-to-market platform for businesses to find, acquire, and grow their customers. Best for Designed for B2B organizations of all sizes - gain exceptional insight into your website visitors, transfer that insight over to your sales, marketing, and account management teams in real-time. ## User reviews Pros & cons MW Marissa W. Senior Account Executive > "Overall, ZoomInfo has been a crucial part of my day to day in sales with prospecting and allows me to not only easily import contact..." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___7076134) NW Nolan W. Head of Sales > "It allowed some complex searches and customization for a niche industry in real estate, but ultimately we ran into issues with the..." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6826807) Eric N. BDR > "I enjoy the fact that it also gives you scoops and intent signals on companies you are trying to prospect." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___7062631) Eric N. BDR > "The login window for the extension or even to get on the platform, it takes ages to load and bugs out all the time." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___7062631) NW Nolan W. Head of Sales > "There is a reason why ZoomInfo has been the top company for business prospecting, and they have a massive database of contacts." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6826807) GS George S. Director > "The intent data, heavily marketed as a core value proposition, proved consistently inaccurate and ultimately unusable by our outbound..." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6815488) BS Beatricia S. Sales Specialist > "I like that the reports can be displayed along with additional information about who is submitting them. Since I can now get in touch..." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6416425) GS George S. Director > "Far more concerning, however, is ZoomInfo's commercial posture. Despite providing a written communication confirming that our renewal had..." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6815488) MA Mike A. Sales > "I do like the amount a accurate details you can gain from the portal when looking up a business / direct contact information. " [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___7019522) SS Shawn S. Business Relations > "Inability to build effectively off a lead with robust notes and history, the lack of effectiveness of much of their data as it's dated..." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6580530) AD Amanda D. VP - Marketing > "We compared data from ZoomInfo side-by-side with two other similar tools, and ZoomInfo had a much more robust database than the others." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6654093) GS George S. Director > "Their actions demonstrate a complete absence of commercial integrity and reflect a business model built on rigid enforcement rather than..." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6815488) SR Suvankar R. Lead Generation Specialist > "I especially love the LinkedIn plugin — it’s incredibly useful for lead generation and has become one of my go-to tools." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___7025248) Chance R. CEO > "I was massively disappointed by how little data we were able to get on our ICP." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___7145087) AD Amanda D. VP - Marketing > "It has saved me countless hours of gathering contacts and contact information for marketing campaigns, sales requests, etc." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6654093) VR Verified Reviewer Business Development Manager > "The cost can be a burden to some, but I dislike that phone numbers are not updated enough to the point 10% are probably wrong." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6875554) MA Mike A. Sales > "I love how many times the person that I need and their e-mail address is listed in the portal for me to use!" [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___7019522) RJ Regina J. Founder > "ZoomInfo.com promised cell phone numbers for HR buyers and they literally “argued” with me about providing them when we maybe received..." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6441274) VR Verified Reviewer Sr. Solutions Engineer > "Overall good experience, certainly better than not having it and does save time when creating account plans and PG strategies." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___7092812) MW Marissa W. Senior Account Executive > "Very frequently, the information is outdated." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___7076134) SR Suvankar R. Lead Generation Specialist > "ZoomInfo offers a vast database and seamless integration." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___7025248) SC Sean C. VP, Marketing and Program Management > "Also, the credit system seems a bit archaic." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6814469) TL Thomas L. Marketing Director > "Good search tools within the platform (although prefer Cognism UI)" [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6867248) HC Harry C. Sales Development Representative > "Sometimes the data can be inaccurate but this is inevitable and out of Zoominfos control." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6785639) PJ Peter J. Market Researcher > "The user friendly design is intuitive, and it has lots of tools to help me find people I often didn't even know." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6631422) MA Mike A. Sales > "It is hard to believe that us dumb salespeople were ever able to get anything done before we implemented ZoomInfo!" [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___7019522) SS Shahbaz S. Analyst > "additional features, enrichment, form complete & websights are all very good" [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6770961) Steve P. Head of Sales BD > "Is costly and will need time to properly extract real value." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6877021) GS George S. Director > "There are better products, better commercial practices, and better companies to deal with." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6815488) WG William G. Account Executive > "I also think a lot of the new bells and whistles are not necessary for most people and "noisy"" [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6602919) Chance R. CEO > "It made me think that ZoomInfo would have good data." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___7145087) JD Jeffrey D. Operations Manager > "They wanted a year payment in advance which was another deal killer." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6853778) AD Amanda D. VP - Marketing > "ZoomInfo Sales has saved me countless hours of time researching companies and contacts." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6654093) RJ Regina J. Founder > "Spoke with a manager who was highly dismissive and disrespectful when we clearly reached out within weeks of using ZoomInfo!" [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6441274) PJ Peter J. Market Researcher > "It's also very user friendly, offering me helpful suggestions to expand or narrow my search as needed." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6631422) ML Mellora L. Founder & President > "The only people who respond is the AR team when they want money. or after you pay them upon receipt of the invoice, they continue to..." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#SoftwareAdvice___4868330) VR Verified Reviewer Sr Sales Development > "The chrome extension makes it extremely easy for me to use in my daily workflow." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6582934) VR Verified Reviewer Account executive > "Some outdated infoMore information than competitors, but less accurate Quantity over quality sometimes (in relation to contact..." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___4943125) AK Allison K. Account Executive > "Helps me daily with tasks and keeps me on track" [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6437532) DP Dan P. CEO > "I was baited by their shiny claims of superb lead generation and marketing tools, but once they got my money, the reality was as..." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#GetApp___4892024) SS Shawn S. Business Relations > "The customized feed was a nice feature to have as well." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6580530) SO Sean O. GM > "They over promise and under deliver, at extreme cost." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#SoftwareAdvice___6672429) JD Jeffrey D. Operations Manager > "Downloading was pretty straightforward and easy to use." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6853778) RJ Regina J. Founder > "They were untrustworthy and untruthful to simply get a sale." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6441274) Reunaldo P. Senior Data Analyst > "The ability to quickly set up custom dashboards and reports for my team was especially helpful, as it allowed us to quickly gain insights..." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___4544765) ML Mellora L. Founder & President > "Their legal department are sheisters and have made it so that the NEVER have to honor their product actually providing the information as..." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#SoftwareAdvice___4868330) AD Amanda D. VP - Marketing > "A colleague convinced me to trial ZoomInfo Sales." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6654093) Iyer A. National Sales Manager > "Some entries have no information on them, doesn't have the best CRM features, and the price is a bit high." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6239190) PH Peter H. Enterprise Account Executive > "It is used by the whole sales team and our single source of truth regarding lead generation and lead quality. Since outbound sales is our..." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___3581054) VR Verified Reviewer Director of Business Development > "Sometimes the data was outdated and contacts would not have direct lines." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6220719) VR Verified Reviewer SDR > "The unique features of Zoominfo are the intent data and scoop features, which provide insights into company happenings not known to the..." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___3836386) AK Alan K. IT Client Service > "They can be from other companies or the data does not populate correctly" [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6118163) VR Verified Reviewer CX Manager > "We were able to deliver all the lists of companies and contacts we needed and to refresh our own database efficiently with accurate..." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___4441644) ME Michelle E. Inside Sales > "New version makes drilling into company contacts much more difficult." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6243661) EB Eutiquio B. Data Analyst > "ZoomInfo SalesOS has an up-to-date database and recommended for prospecting leads and also the emails and phone numbers are 95% accurate..." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___3643852) VR Verified Reviewer Sr Sales Development > "Not much I didnt like - super accurate info." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6582934) FT Farhan T. Product manager > "Zoominfo salesOS provides an a very useful UI within Salesforce and other CRMs that helps sales team to lookup information and makes..." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___4482475) MC Michael C. CFO and Partner > "After signing the contract, they do not live up to their promises at all and threaten legal action etc." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6034615) SS Shubham S. Analyst > "You can import all data into CSV format which is very useful." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6270841) AM Asif M. Sales and Marketing Director > "The data that we have been getting is inaccurate, we have contacted Zoominfo a few times and they said that they check data every 6..." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___3668011) RM Rachit M. Senior AE > "Basic info such as Competitive landscape, industry, latest trends, revenue, etc.. provide a really good source of information for..." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___4357823) AK Alan K. IT Client Service > "Sometimes the contacts are NOT correct." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6118163) VR Verified Reviewer Business Development Rep > "I love the Intent and Technologies function on SalesOS, which helps you to know what your prospects are searching for online and the..." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___3579778) DK David K. Owner > "I reached out to cancel my subscription however, I was told that an account manager will call us." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6236184) AB Almodyr B. Data Analyst > "By streamlining our sales procedures and automating a lot of our operations, it has allowed us to boost our sales productivity." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___4597312) MC Michael C. CFO and Partner > "Zoominfo promises high data quality but it is very poor." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6034615) WG William G. Account Executive > "I think it is a really powerful platform with a lot of really great information" [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6602919) JL Jill L. Marketing Operations Specialist > "I did consider integrating with our CRM to add complete contact details when we had information missing, but it made me nervous with..." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___3599272) AK Alan K. IT Client Service > "ZoomInfo is a great platform to generate new leads and explore CSuite contacts" [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6118163) ML Mellora L. Founder & President > "They are non responsive (except for AR to get your money), and LIE." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#SoftwareAdvice___4868330) RF Roselin F. Lead Development Representative > "Dashboards and charts enhance the data presentation and help make better ICP evaluation & prospecting decisions." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___3814635) TH Trevor H. Logistics Sales Representative > "A lot of incorrect information, but also have generated many leads." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___4920063) LM Laurent M. BDD > "Zoominfo database is not only very accurate and frequently updated (contact info accuracy is great), but it is also extremely user..." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___3795337) DK David K. Owner > "Aside from it is very expensive, zoominfo's customer service is really poor." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6236184) AM Asif M. Sales and Marketing Director > "The chrome extension is good that helps in visiting any website and finding out the contacts within that company." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___3668011) DK David K. Owner > "Aside from it is very expensive, zoominfo's customer service is really poor." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6236184) JN Jean N. Business development > "Great database provides up to date accurate information on potential leads with phone number and LinkedIn profiles" [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___4369418) BB Brigita B. Senior SDR > "Have found that it's not the best for prospecting outside of US." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6007698) DP Dan P. CEO > "ZoomInfo turned out to be a masterclass in over-promising and under-delivering." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#GetApp___4892024) VR Verified Reviewer Director, Business Development & Technology > "Often times my list still has folks that aren't my ideal prospect. And filtering them out again before I export to Excel and am charged..." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___4618271) [View Reviews](https://www.capterra.com/p/168264/ZoomInfo-sales/reviews/) VR Verified Reviewer Marketing manager > "It provides clear insights into which companies visit our website, which pages they view (page insights), and where those visitors come from." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7070884) LR Laurence R. Business Development Manager > "The only minor drawback is not knowing exactly who is viewing our content; however, we recognise this isn't a limitation of the system, but rather an impossible metric to..." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7112148) EA Emma A. Head of Marketing > "It allows us to find customers with buying intent by setting up the product to show prospects on key buying pages such as pricing." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7138959) VR Verified Reviewer Marketing manager > "One downside is that the pricing can feel high relative to the measurable return, especially when not all identified leads convert into concrete sales opportunities." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7070884) Maciek P. Operations Manager > "Even with the occasional wrong company match or missing contact name, the behavioural insights and PPC tracking alone make it a totally solid tool for our team." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7126895) Tammy S. Marketing Manager > "At present, we are unable to integrate it directly with our CRM, which means some manual handling of data is required." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7102099) Maciek P. Operations Manager > "It turns anonymous web traffic into actionable data, letting us clearly see which marketing channels work best and what our prospects actually care about." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7126895) SB Sasha B. Sales Executive > "Not being able to find out who exactly from a company was on the website, there aren't many contacts that have contact numbers so can sometimes be difficult to get through..." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6842454) Hector M. Business Development Manager > "That has directly supported smarter outreach, better prioritisation, and the ability to identify contacts to begin building relationships with the right people at the right..." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7095431) MD Matthew D. Sales and Marketing Director > "It can be a bit frustrating when a large organisation visits and trying to use the filters to narrow down the role or person selection is clunky." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6820116) ED EHSAN D. Director > "The platform effectively bridges the gap between anonymous web traffic and actionable sales intelligence, enabling our team to identify high-potential leads we would have..." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6825663) James T. Head of Marketing > "Can be a little slow to load if spanning over a long period of time. " [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7086592) Dan N. Relationship Manager > "Overall, it’s been a great system for capturing data and creating opportunities to engage with prospective clients. When used consistently, it’s a valuable tool for..." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7135222) VR Verified Reviewer Business Development Team Member > "Something I have felt is a negative ( But may be outside of anybody's control to change ) is the ability to see who has been viewing our website within an organisation." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7011161) MN Mark N. Senior Account Manager > "The real-time reporting on visits via the Latest Visits section of the Dashboard helps us procatively react to opportunities immediately as they arise." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6848588) VR Verified Reviewer Sales Account Executive > "The reports export too much information, that might not be necessary." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7122039) Sheridan R. Marketing and Communications Officer > "Our Customer Success Manager has really taken the time to get to know our business and customer base, offering suggestions on how we can improve our content and user..." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7090110) NB Natassja B. CEO > "Sometimes when very large companies and corporates are on our website, it is almost impossible to find the right person or department to reach out to." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6833487) LS Lianne S. Senior Marketing Admin > "I liked the insight it has given us to see who has visited our website, even when they don't fill out a form it allowed me to make more detailed, informative decisions :)" [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7027805) IB India B. Business Development > "sometimes when they leave the number its the office number which then doesn't help getting hold of the actual department or team." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7032438) Tammy S. Marketing Manager > "It moves us beyond anonymous traffic and allows us to prioritise outreach based on real engagement." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7102099) VR Verified Reviewer Commercial Director > "We've been a long term customer of Lead Forensics, price hikes each year without improving the software has made it difficult to justify this software over alternative..." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6803238) CM Colby M. Business Development Manager > "We currently dominate one industry sector and Lead Forensics has given us the knowledge and insights into how many additional industries are looking at our products." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7000775) EB Eloise B. Senior Inbound SDR > "Some of the company data is occasionally inaccurate e.g. number of employees so acting with due diligence and further research is important." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6793799) VC Victoria C. Sales Executive > "The platform delivers real-time insights into which companies are visiting our website, even if they don't fill out a form. " [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7032432) SM Silvan M. CEO > "As an SME based in Switzerland, where many employees are not fluent in English, this can present a barrier to broader internal adoption and ease of use across teams." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6767244) LB Louise B. Administrator > "The contacts list tool enables you to reach out to potential new customers with ease and efficiency." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7135068) PM Peter M. Sales > "Not all web visits lead to leads as information such as contacts cant be found due to companies being too large." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6658750) Hector M. Business Development Manager > "sensitive content hidden\]supported the onboarding process and helped ensure we were configured in a way that matched my goals from the outset." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7095431) James W. Sales Executive > "Does not give you the information of the specific person who looked at the website." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7001535) DR Daniel R. Operations and Finance Director > "Our company is starting to see the benefits and cost effective way of marketing, enhancing our product range to what the customer is reviewing to pitch correctly." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6885698) CB CASPAR B. Digital Marketing Manager > "Interface possibly a bit dated, but doesn't affect usability." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7024413) Charlotte S. Marketing Manager > "has helped us through every step from setting up our account, teaching us to get the most out of the interface and always gives us great ideas to improve our conversions. " [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7102739) MS Mike S. Business Development Manager > "It occasionally made it harder to qualify leads quickly." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6826565) JB Joe B. Sales Director > "The insight we receive to understand the quality of the traffic to our website to help us understand and improve our marketing, and to help us establish new leads is..." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6810558) AF Amy F. Sales and Marketing Operations Manager > "Data Accuracy: Occasionally, the data might not be 100% accurate, requiring manual verification." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6413791) CS Caroline S. Founder > "First class customer experience that has closed the gap between marketing and sales, generated genuine opportunities for our clients and giving us valuable insights into..." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6375201) TB Tove B. Brand and Marketing Manager > "The portal loading times are pretty slow so it can take a while to gather information sometimes." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6664061) TB Tom B. Marketing Manager > "Our current Account Manager, \[sensitive content hidden\], has been really helpful when it comes to showing new starters around the platform and constantly sharing ideas of..." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6842295) VR Verified Reviewer Technical Sales Engineer > "The online portal can sometimes be slightly slow." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7017724) Hayley Y. Marketing Manager - Oil and Gas > "Having access to potential contacts by job title within the visiting companies is a powerful tool for marketing." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7136645) DF David F. Head of Sales > "Tracking the individual down using external tools can be extremely difficult at times." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6795134) PF Phil F. CMO > "Lead Forensics is a great all-round tool for tracking campaign and other marketing efforts without the need to sit and wait for people to trigger forms or reach out via..." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6658675) PP Paige P. Business Team > "It makes it longer to process your new leads." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7032444) SR Sara R. Lead generation manager > "The leads manager function allows me to track the progress of leads within the sales team easily." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7010747) RH Randall H. Director of Sales and Marketing > "Some of the reports were difficult to set up without help from our Lead Forensics customer support guy." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6404645) CA Connor A. sdr > "as an SDR, it helps my job daily and gives me insights of what companies to go after whilst also indicating what pages companies are looking at on our website which shows..." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6607246) VR Verified Reviewer Urethane Fellow > "autogenerated reports fail repeatedly." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6787486) LC Liz C. Marketing Manager > "The software is great and the support from the guys at Lead Forensics is excellent, with monthly calls and account reviews to make sure we are getting the most out of the..." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6348458) BS Brian S. Product Marketing > "There is really no way of seeing if this thing will actually work unless you commit to a year subscription. And my situation, the leads I was seeing were just registered..." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___5027767) VR Verified Reviewer Sales Associate > "You can see the parts of the website that people are enjoying overall, and where each prospect spend the majority of their time, which is really helpful in prepping for..." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6406928) VR Verified Reviewer Managing Director > "Unfortunately as more businesses had staff working from home, the data and product that LF provided us was no longer fit for purpose." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#GetApp___4915752) SW Sophia W. Business Development Executive > "Lead Forensics constantly updates current leads, allowing me to reach out to new companies who are interested in the company, and act on them rapidly, maximising potential..." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6349831) VR Verified Reviewer CEO > "The customer service: the customer service is very poor, the customer success team forces clients to stay onboard even if your company is not using the service and the..." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___4525740) LR Lewis R. Marketing Manager > "Lead Forensics does what it says on the tin, seamlessly turning numeric website data into useful and actionable insights about which companies are interested in your..." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6564925) VR Verified Reviewer Managing Director > "I am very disappointed in Lead Forensics and happy to share my feedback as the treatment from LF after being a loyal customer since \[sensitive content hidden\] was very poor." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#GetApp___4915752) HA Hayleigh A. Marketing Manager > "Excellent account manager, easy to understand dashboard, plenty of configuration options. As my website isn't optimised currently, we aren't utilising LF to it's potential,..." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7110703) AM Asif M. Sales and Marketing Director > "It did help us at the beginning but most of the data were not accurate which resulted in us waiting for our contract to finish with them." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___3667981) Holly W. Marketing Executive > "Being able to see which businesses are engaging with our site has opened up some valuable opportunities that we would otherwise have missed." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7110230) BS Brian S. Product Marketing > "I was also oversold on the HubSpot integration. " [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___5027767) HK Hannah K. Account Manager > "Along with aiding the sales teams, it helps analyse whether our outreach is working." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7086000) VR Verified Reviewer Co-founder > "IP databases aren't exactly accurate and sometimes the company is categorised by their HQ, which means that if an office in Italy reviewed your products you still might see..." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___2608276) LB Louise B. Administrator > "Being able to categorise websites to filter out any non-relevant companies is very helpful." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7135068) Austin G. President > "Not only is the tool completely useless to us (we get the exact same data in our CRM for FREE - than you Hubspot) but their customer service is horrendous and they have..." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___2551449) CM Colm M. Head of Surety > "sensitive content hidden\] has assisted us by regularly advising on new addons or tweaking our data so we maximise our usage of Lead Forensics." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6856505) KA Katy A. Vice President > "We reached out multiple times and they either ignores us completely or offered the same weak solution and excuses." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___2803407) CJ Chris J. Commercial Director > "Always goes out of his way to really understand your business and makes you aware of many other benefits such as the various stats and reports available to you when using..." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6694823) VR Verified Reviewer Director > "CONSTANT spam e-mails and calls. Despite telling them many times not to get in touch." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___2298783) TM Tom M. Sales and marketing coordinator > "It has allowed us to understand the market better alongside curating better leads for the business." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7110298) KA Katy A. Vice President > "I stopped making payments thinking they would reach out and help find a solution and for over two months we heard NOTHING." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___2803407) Charlotte H. Business Development Team Manager > "Ultimately using LF can provide a competitive edge, allowing businesses to engage with leads at the right moment and increase conversion rates." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7011259) Austin G. President > "Their sales team is super pushy and just wants to make a sale." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___2551449) PF Phil F. CMO > "We have visibility of where our limited budgets should be spent while also being able to start a conversation with prospects via LinkedIn contact info that Lead Forensics..." [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6658675) KA Katy A. Vice President > "We complained and they said we did not have enough "training" but" [See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___2803407) [View Reviews](https://www.capterra.com/p/156889/Lead-Forensics/reviews/) ## User interface 4.11 (318) [Lead Forensics](https://www.capterra.com/p/156889/Lead-Forensics/) 4.51 (247) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Do these products fit your needs? Prioritize real-user-identified key features according to your needs to find your best fit. \--% Fit vs \--% Fit Activity Dashboard 207 Important Activity Tracking 150 Important AI Copilot 120 Important ZoomInfo Sales Top features 25/47 - Activity Dashboard - Activity Tracking - AI Copilot - Alerts/Notifications - API - Autoresponders - Campaign Analytics - Campaign Management - Campaign Planning - Campaign Segmentation - Chat/Messaging - Contact Database - Contact Management - Conversion Tracking - CRM - Customer Segmentation - Customizable Branding - Customizable Templates - Data Import/Export - Drag & Drop - Drip Campaigns - Email Management - Email Marketing - Email Tracking - Engagement Tracking - Event Triggered Actions - Forms Management - Generative AI - Landing Pages/Web Forms - Lead Capture - Lead Management - Lead Nurturing - Lead Qualification - Lead Scoring - Lead Segmentation - Lead Verification/Validation - Multi-Campaign - Multi-Channel Marketing - Pipeline Management - Prospecting Tools - Real-Time Notifications - Reporting & Statistics - Search/Filter - Social Media Integration - Template Management - Third-Party Integrations - Web Forms [See all features](https://www.capterra.com/p/168264/ZoomInfo-sales/#features) Lead Forensics 20/47 - Activity Dashboard - Activity Tracking - AI Copilot - Alerts/Notifications - API - Autoresponders - Campaign Analytics - Campaign Management - Campaign Planning - Campaign Segmentation - Chat/Messaging - Contact Database - Contact Management - Conversion Tracking - CRM - Customer Segmentation - Customizable Branding - Customizable Templates - Data Import/Export - Drag & Drop - Drip Campaigns - Email Management - Email Marketing - Email Tracking - Engagement Tracking - Event Triggered Actions - Forms Management - Generative AI - Landing Pages/Web Forms - Lead Capture - Lead Management - Lead Nurturing - Lead Qualification - Lead Scoring - Lead Segmentation - Lead Verification/Validation - Multi-Campaign - Multi-Channel Marketing - Pipeline Management - Prospecting Tools - Real-Time Notifications - Reporting & Statistics - Search/Filter - Social Media Integration - Template Management - Third-Party Integrations - Web Forms [See all features](https://www.capterra.com/p/156889/Lead-Forensics/#features) ### Recognition ZoomInfo Sales is recognized as a top-rated tool in 2 Capterra Shortlist reports Lead Forensics is recognized as a top-rated tool in 1 Capterra Shortlist reports ### Deployment & support ZoomInfo Sales Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Lead Forensics Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details ZoomInfo Sales - By ZoomInfo - Located in United States - Founded in 2000 Lead Forensics - By Lead Forensics - Located in United Kingdom - Founded in 2009 ## Popular Comparisons [ZoomInfo Sales](https://www.capterra.com/p/168264/ZoomInfo-sales/)[4.11 (318)](https://www.capterra.com/p/168264/ZoomInfo-sales/reviews/) vs [Seamless](https://www.capterra.com/p/207295/Seamless-AI/)[4.52 (529)](https://www.capterra.com/p/207295/Seamless-AI/reviews/) Contact vendor for pricing Price Contact vendor for pricing 4.2 Features 4.5 4.3 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/168264-207295/ZoomInfo-sales-vs-Seamless-AI) [Lead Forensics](https://www.capterra.com/p/156889/Lead-Forensics/)[4.51 (247)](https://www.capterra.com/p/156889/Lead-Forensics/reviews/) vs [Seamless](https://www.capterra.com/p/207295/Seamless-AI/)[4.52 (529)](https://www.capterra.com/p/207295/Seamless-AI/reviews/) $0.01/month Price Contact vendor for pricing 4.3 Features 4.5 4.5 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/156889-207295/Lead-Forensics-vs-Seamless-AI) [ZoomInfo Sales](https://www.capterra.com/p/168264/ZoomInfo-sales/)[4.11 (318)](https://www.capterra.com/p/168264/ZoomInfo-sales/reviews/) vs [useArtemis](https://www.capterra.com/p/267486/useArtemis/)[4.73 (171)](https://www.capterra.com/p/267486/useArtemis/reviews/) Contact vendor for pricing Price $29/month 4.2 Features 4.6 4.3 Ease of Use 4.8 [View full comparison](https://www.capterra.com/compare/168264-267486/ZoomInfo-sales-vs-useArtemis) [Lead Forensics](https://www.capterra.com/p/156889/Lead-Forensics/)[4.51 (247)](https://www.capterra.com/p/156889/Lead-Forensics/reviews/) vs [useArtemis](https://www.capterra.com/p/267486/useArtemis/)[4.73 (171)](https://www.capterra.com/p/267486/useArtemis/reviews/) $0.01/month Price $29/month 4.3 Features 4.6 4.5 Ease of Use 4.8 [View full comparison](https://www.capterra.com/compare/156889-267486/Lead-Forensics-vs-useArtemis) [ZoomInfo Sales](https://www.capterra.com/p/168264/ZoomInfo-sales/)[4.11 (318)](https://www.capterra.com/p/168264/ZoomInfo-sales/reviews/) vs [Dripify](https://www.capterra.com/p/215082/Dripify/)[4.71 (476)](https://www.capterra.com/p/215082/Dripify/reviews/) Contact vendor for pricing Price $39/month 4.2 Features 4.4 4.3 Ease of Use 4.7 [View full comparison](https://www.capterra.com/compare/168264-215082/ZoomInfo-sales-vs-Dripify) [Lead Forensics](https://www.capterra.com/p/156889/Lead-Forensics/)[4.51 (247)](https://www.capterra.com/p/156889/Lead-Forensics/reviews/) vs [Dripify](https://www.capterra.com/p/215082/Dripify/)[4.71 (476)](https://www.capterra.com/p/215082/Dripify/reviews/) $0.01/month Price $39/month 4.3 Features 4.4 4.5 Ease of Use 4.7 [View full comparison](https://www.capterra.com/compare/156889-215082/Lead-Forensics-vs-Dripify) [ZoomInfo Sales](https://www.capterra.com/p/168264/ZoomInfo-sales/)[4.11 (318)](https://www.capterra.com/p/168264/ZoomInfo-sales/reviews/) vs [Cognism](https://www.capterra.com/p/169083/Cognism/)[4.70 (256)](https://www.capterra.com/p/169083/Cognism/reviews/) Contact vendor for pricing Price $1000/month 4.2 Features 4.6 4.3 Ease of Use 4.8 [View full comparison](https://www.capterra.com/compare/168264-169083/ZoomInfo-sales-vs-Cognism) [Lead Forensics](https://www.capterra.com/p/156889/Lead-Forensics/)[4.51 (247)](https://www.capterra.com/p/156889/Lead-Forensics/reviews/) vs [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,230)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) $0.01/month Price $15/month 4.3 Features 4.4 4.5 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/156889-171840/Lead-Forensics-vs-HubSpot-Marketing) [ZoomInfo Sales](https://www.capterra.com/p/168264/ZoomInfo-sales/)[4.11 (318)](https://www.capterra.com/p/168264/ZoomInfo-sales/reviews/) vs [Lusha](https://www.capterra.com/p/198383/Lusha/)[4.04 (398)](https://www.capterra.com/p/198383/Lusha/reviews/) Contact vendor for pricing Price $49/month 4.2 Features 4.1 4.3 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/168264-198383/ZoomInfo-sales-vs-Lusha) [Lead Forensics](https://www.capterra.com/p/156889/Lead-Forensics/)[4.51 (247)](https://www.capterra.com/p/156889/Lead-Forensics/reviews/) vs [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) $0.01/month Price $15/month 4.3 Features 4.5 4.5 Ease of Use 4.2 [View full comparison](https://www.capterra.com/compare/79367-156889/ActiveCampaign-vs-Lead-Forensics) [ZoomInfo Sales](https://www.capterra.com/p/168264/ZoomInfo-sales/)[4.11 (318)](https://www.capterra.com/p/168264/ZoomInfo-sales/reviews/) vs [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,230)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) Contact vendor for pricing Price $15/month 4.2 Features 4.4 4.3 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/168264-171840/ZoomInfo-sales-vs-HubSpot-Marketing) [Lead Forensics](https://www.capterra.com/p/156889/Lead-Forensics/)[4.51 (247)](https://www.capterra.com/p/156889/Lead-Forensics/reviews/) vs [Cognism](https://www.capterra.com/p/169083/Cognism/)[4.70 (256)](https://www.capterra.com/p/169083/Cognism/reviews/) $0.01/month Price $1000/month 4.3 Features 4.6 4.5 Ease of Use 4.8 [View full comparison](https://www.capterra.com/compare/156889-169083/Lead-Forensics-vs-Cognism)