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Lead Forensics vs Demandbase One: Which is a better fit?

Updated on February 9th, 2025
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Summary
Features in Buyer Intent
23
Best performer
50
  • Activity Tracking
  • API
  • Contact Management
23
50
  • B2B Lead Generation
  • Competitive Analysis
  • Content Marketing
User satisfaction
4.3
User reviews122
Ease of use
4.4
Functionality
4.2
Value for money
4.1
Customer support
4.5
4.4
User reviews17
Ease of use
4.0
Functionality
4.2
Value for money
3.6
Customer support
3.8
Price starts from
Monthly subscription
Free version
Free trial
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Not provided by vendor
Free version
Free trial
Best for

Designed for B2B organizations of all sizes - gain exceptional insight into your website visitors, transfer that insight over to your sales, marketing, and account management teams in real-time.

Not provided by vendor

User reviews
pros & cons
1 / 4
View Reviews
1 / 4
View Reviews
Video reviews
video-21ec96a7-283e-4adb-d146-08dbdfa5ba82
Gary H
Marketing Specialist
4.0

Gary H.: Hi, my name is Gary. I am a marketing specialist in the manufacturing industry, specifically for mining, dredging, and power. And I give Lead Forensics a four out of five rating. Well, like a lot of others in the sales industry, we were using Google Analytics for a majority of our website tracking. And we found that Google Analytics just wasn't cutting it as far as figuring out who our customers were, our potential customers were, and our leads were. We were really looking for some more information, so that's why we considered going with the product from Lead Forensics, and we've found that it has been more than adequate in helping us identify our customers that are visiting, coming back, what pages they're looking at, et cetera. Our company chose Lead Forensics because of the detailed tracking and biographical information that the dashboard offered. We were not finding similar or even close product offerings from other companies, and our past offering from Google Analytics didn't offer near the breadth and depth of information that Lead Forensics offered. So, the dashboard with the warm leads was an excellent resource that we have been leveraging to help grow in our industry, and the biographical information that tells us where our customers are from and what geographic area they're visiting from has been invaluable in building a list of leads and new clients. The onboarding and setup process with Lead Forensics was extremely simple. Our team was able to liaise with the Lead Forensics team. We had a dedicated account manager and problem-solvers on their end, and our account manager has been excellent every step of the way, helping us solve problems and issues. And the setup and startup process was extremely simple. Within a matter of a few hours we were up and running, and we've had virtually no issues and downtime since then. If you're currently using Google Analytics or a similar analytics tracking software, I think Lead Forensics is an excellent tool to add to your arsenal, because there are so many additional things that Lead Forensics adds to the conversation that platforms like Google Analytics just can't do. If you're looking for additional information about the folks that are visiting your website, if you're looking for a daily report of warm leads, I would definitely consider adding Lead Forensics to your repertoire of tools.

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Lead Forensics

23/50
  • B2B Lead Generation
  • Built-In Database
  • Competitive Analysis
  • Content Marketing
  • Conversion Rate Optimization
  • CRM
  • Customer Activity Tracking
  • Customer Database
  • Customer Journey Mapping
  • Customer Profiles
  • Customer Segmentation
  • Customizable Reports
  • Database Support
  • Data Visualization
  • Email Alerts
  • Event Triggered Actions
  • Intent Data
  • Multi-Channel Attribution
  • Performance Metrics
  • Pipeline Reports
  • Prioritization
  • Real-Time Data
  • Real-Time Updates
  • Sales Management
  • Summary Reports
  • Third-Party Integrations
  • Trend Analysis
  • Activity Dashboard
  • Activity Tracking
  • API
  • Behavior Tracking
  • Contact Database
  • Contact Management
  • Data Import/Export
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Lead Notifications
  • Lead Nurturing
  • Lead Qualification
  • Pipeline Management
  • Predictive Analytics
  • Real-Time Analytics
  • Real-Time Notifications
  • Real-Time Reporting
  • Reporting/Analytics
  • Reporting & Statistics
  • Sales Trend Analysis
  • Search/Filter
  • Web Traffic Reporting
See All features
Hide Buyer Intent Software Features -

Demandbase One

23/50
Show Buyer Intent Software Features +

Lead Forensics

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Demandbase One

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Lead Forensics
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Demandbase One
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Lead Forensics
  • By Lead Forensics
  • Located in United Kingdom
  • Founded in 2009
Demandbase One
  • By Demandbase
  • Located in United States
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