# PrimePay vs Asure: Features and Cost Comparison 2026 | Capterra > PrimePay vs Asure: Which payroll tool is right for you? Dive into our detailed comparison of their features, costs, and user experience to make your decision. Source: https://www.capterra.com/compare/156904-159581/PrimePay-vs-Payroll-Tax-Management --- # PrimePay vs Asure Features and Cost Comparison Last updated March 27th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: PrimePayAsure2/4 selected [PrimePay](https://www.capterra.com/p/156904/PrimePay/)[4.0 (381)](https://www.capterra.com/p/156904/PrimePay/reviews/) [Asure](https://www.capterra.com/p/159581/Payroll-Tax-Management/)[4.2 (284)](https://www.capterra.com/p/159581/Payroll-Tax-Management/reviews/) [## PrimePay](https://www.capterra.com/p/156904/PrimePay/)[4.0 (381)](https://www.capterra.com/p/156904/PrimePay/reviews/) [## Asure](https://www.capterra.com/p/159581/Payroll-Tax-Management/)[4.2 (284)](https://www.capterra.com/p/159581/Payroll-Tax-Management/reviews/) Starting Price Contact vendor Starting Price Contact vendor for pricing Value-for-Money 3.9 Functionality 3.8 Ease of Use 3.9 Customer Service 3.8 Starting Price Contact vendor Starting Price Contact vendor for pricing Value-for-Money 4 Functionality 4 Ease of Use 4 Customer Service 4 Reviews Sentiment ND ND LQ Based on [381 reviews](https://www.capterra.com/p/156904/PrimePay/reviews/) Positive 281 Neutral 28 Negative 72 Positive 281 Neutral 28 Negative 72 Reviews Sentiment Based on [284 reviews](https://www.capterra.com/p/159581/Payroll-Tax-Management/reviews/) Positive 222 Neutral 39 Negative 23 Positive 222 Neutral 39 Negative 23 Best for (according to reviews) - **Business size**: Small businesses account for 329 reviews, representing 86% of feedback, suggesting strong market traction among this segment. - **Industry**: Construction, insurance, and non-profit management collectively contribute 21% of reviews, indicating moderate adoption across these sectors. - **Use cases**: Payroll (86%), human resources (16%), and time clock (14%) are primary functions, with payroll being the most frequently cited application. Best for (according to reviews) - **Business size**: Small businesses account for 244 reviews, representing 88% of feedback, suggesting strong market traction among smaller organizations. - **Industry**: Construction, non-profit, and healthcare sectors together contribute 23% of reviews, indicating moderate adoption across these diverse industries. - **Use cases**: Payroll management dominates with 75% of reviews, while online HR and time tracking collectively make up 11%, highlighting a focus on payroll functionality. ## Not a match? Find software alternatives tailored to your priorities. These software suggestions are similar to those you’re currently comparing. Highest Rated ### BambooHR 4.6 (3,427) * * * Starting Price $10.00 Per User,Per Month Free Trial Free Version * * * User rating 95% of reviewers rated it above 4 stars * * * ### Paycom 4.4 (1,271) * * * Starting Price Contact vendor for pricing Free Trial Free Version * * * User rating 87% of reviewers rated it above 4 stars * * * ### Paycor 4.3 (3,038) * * * Starting Price Contact vendor for pricing Free Trial Free Version * * * User rating 87% of reviewers rated it above 4 stars * * * ### Gusto 4.6 (4,205) * * * Starting Price $49.00 Other,Per Month Free Trial Free Version * * * User rating 93% of reviewers rated it above 4 stars * * * ## Send this comparison chart to my inbox ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Features comparison Choosing a payroll solution like PrimePay or Asure Payroll & Tax Management involves more than just comparing prices. Evaluating the features and capabilities of each option is key to finding the right fit. Selecting a solution that integrates well with your needs can improve efficiency and prevent spending on features you don't require. Here's how these two options measure up in key areas. \[[1](#source-item-1)\] Key features rated by users Features selected based on 66,938 reviews from Payroll users. about the Fit Score methodology. Fit Score methodology To calculate the Fit Score, our proprietary methodology factors in the following: - The importance level for each feature. By default, this is determined by user reviews. They can rate a feature Critical, High, Low, or Not Used. - Feedback from real users on how the product performs for each key feature, derived from verified user reviews and ratings. Please note: - To calculate the Fit Score, the number of reviews for those features and the actual rating carry the same weight. You might see that, in some cases, even though the ratings are the same, we still determine a winner because it had more reviews. - If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. PrimePay 79%Fit Feature ratings Payroll Management 4.1 Direct Deposit 4.5 Payroll Reporting 4.3 Tax Compliance 4.2 Asure 78%Fit Feature ratings Payroll Management 4.2 Direct Deposit 4.5 Payroll Reporting 4.1 Tax Compliance 4.2 Payroll Management 4.1 (158) 4.2 (151) PrimePay users appreciate the payroll processing capabilities, citing its importance for financial records and timely pay. However, they report issues with day-to-day hour accounting, lengthy calculation times, and poor customer service. Asure Payroll & Tax Management users value the comprehensive management of payroll, which they say saves time and ensures accuracy. They also appreciate the ease of use but mention frustrations with customer service and system rigidity. In general, PrimePay users find the system essential but limited, while Asure users appreciate the comprehensive service despite some customer service issues. Direct Deposit 4.5 (126) 4.5 (117) PrimePay users find direct deposit easy to set up and appreciate its accuracy and timeliness. They mention that it reduces paper use and is well-received by employees. However, some users report issues with incorrect entries and delays. Asure Payroll & Tax Management users value the convenience and efficiency of direct deposit, noting that it eliminates the need for physical checks and ensures timely payments. They also appreciate the ease of setup and use, though some have experienced issues with third-party vendors. Overall, PrimePay users appreciate the ease and accuracy of direct deposit, while Asure users value its convenience and efficiency. Payroll Reporting 4.3 (137) 4.1 (145) PrimePay users find payroll reporting critical for accounting and audits, appreciating the availability of reports. However, they mention slow performance, lack of customization, and occasional access issues. Asure Payroll & Tax Management users value the ability to generate reports for audits and reviews, noting the helpfulness of team support. They appreciate the ease of accessing reports but mention a need for more customization and accurate debiting. In summary, PrimePay users find reporting essential but limited, while Asure users appreciate the support and accessibility despite some customization needs. Tax Compliance 4.2 (125) 4.2 (118) PrimePay users value the tax compliance features, highlighting the importance of accurate deductions and timely payments. They appreciate the peace of mind and reduced workload but report occasional issues with response times and penalties. Asure Payroll & Tax Management users trust the service for handling all tax-related tasks, noting the importance of compliance and timely reporting. They appreciate the knowledgeable support and stress-free experience but mention occasional penalties and unresponsiveness. Overall, PrimePay users appreciate the reliability and reduced workload, while Asure users value the comprehensive handling of tax compliance despite some issues. ## Pricing comparison ### Starting prices PrimePay Contact vendor for pricing Asure Contact vendor for pricing ## How does the user experience compare on PrimePay vs Asure? ### Overall rating 4.0 (381) 4.2 (284) ### User interface PrimePay Asure ### Customer service and support PrimePay Email/Help Desk FAQs/Forum Knowledge Base Phone Support 24/7 (Live rep) Chat Asure Email/Help Desk FAQs/Forum Knowledge Base Phone Support 24/7 (Live rep) Chat ## What users say about the pros and cons of PrimePay vs Asure When it comes to payroll tools, PrimePay and Asure Payroll & Tax Management are two options that have been reviewed on Capterra by verified reviewers. Explore the experiences our reviewers have shared about PrimePay and Asure Payroll & Tax Management to see how they stack up against one another and pick the one that would best fit your needs. \[[2](#source-item-2)\] Pros PrimePay ND Nikki D AccountantAccounting, 2 - 10 employeesUsed the software for: More than 2 years. “The automation of these tasks helps reduce manual errors and ensures compliance without having to constantly monitor deadlines.“ May 23, 2025 ND Nikki D AccountantAccounting, 2 - 10 employeesUsed the software for: More than 2 years. “One of the biggest advantages of using PrimePay is how seamlessly it handles all tax filings and quarterly reports.“ May 23, 2025 Asure MrElonElon u ConsultantFinancial Services, 1,001 - 5,000 employeesUsed the software for: 6-12 months. “For example, linking time tracking directly to payroll and cost allocation reduces manual reconciliation and improves reliability, which is critical in structured environments.“ April 18, 2026 NM Nicole M DirectorChild Day Care Services, 2 - 10 employeesUsed the software for: More than 2 years. “It was better before our smaller payroll company was bought out by Asure...now there are plenty of online options for easily running payroll ourselves.“ January 7, 2025 Cons PrimePay CH Christina H HR DirectorConstruction, 51 - 200 employeesUsed the software for: More than 2 years. “It had some ability to modify the set up and codes but when it came to customer service, it was difficult to get answers and help without starting from ground zero and explaining your whole company/ process to each person.“ November 24, 2025 AB Alicia B Accountant and Payroll AdministratorAccounting, 11 - 50 employeesUsed the software for: 1-2 years. “Our company has had some communication issues with taxes being paid in correctly or overpaid from switching over mid-year.“ May 23, 2025 Asure JM Jenna M IOCFine Art, 2 - 10 employeesUsed the software for: 6-12 months. “Even if you do not have issues just to submit payroll it's overly complicated system is not worth it.“ February 12, 2026 Jeff L PresidentAccounting, 2 - 10 employeesUsed the software for: More than 2 years. “I had to request the report from customer service which is a huge inconvenience.“ March 22, 2026 * * * Sources 1. Our research team identified features from vendor websites based on their analysis of what users find valuable or expect from payroll software. This list is not exhaustive. For additional features, refer to the vendor’s website. 2. Review excerpts are passages extracted from longer reviews written by verified reviewers. We obtain these excerpts by applying an algorithm that considers factors including, but not limited to, length, topic coverage, and thematic relevance. Excerpts are evaluated for positive or negative sentiment and receive a sentiment score. They represent user opinion and do not represent the views of, nor constitute, an endorsement by Capterra or its affiliates. Excerpts are not edited for clarity or grammar. * * * Need Help Deciding Between PrimePay and Asure? Talk to a Capterra advisor for free and get results within 15 minutes. 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