# Compare Thryv vs Apptivo 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare Apptivo and Thryv based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/156926-228915/Thryv-vs-Apptivo

---

# Apptivo vs Thryv Features and Cost Comparison

Last updated June 8th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

ApptivoThryv2/4 selected

[Apptivo](https://www.capterra.com/p/228915/Apptivo/)[4.4 (708)](https://www.capterra.com/p/228915/Apptivo/reviews/)

[Thryv](https://www.capterra.com/p/156926/Thryv/)[4.2 (533)](https://www.capterra.com/p/156926/Thryv/reviews/)

[## Apptivo](https://www.capterra.com/p/228915/Apptivo/)[4.4 (708)](https://www.capterra.com/p/228915/Apptivo/reviews/)

Starting Price

$15.00/month

Value-for-Money

4.7

Functionality

4.3

Ease of Use

4.2

Customer Service

4.7

Reviews Sentiment

Based on [708 reviews](#user-reviews)

Positive

643

Neutral

51

Negative

14

[## Thryv](https://www.capterra.com/p/156926/Thryv/)[4.2 (533)](https://www.capterra.com/p/156926/Thryv/reviews/)

Starting Price

$244.00/month

Value-for-Money

4

Functionality

4.1

Ease of Use

4.1

Customer Service

4.2

Reviews Sentiment

Based on [533 reviews](#user-reviews)

Positive

435

Neutral

29

Negative

69

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## Summary

* * *

Key features rated by users

Features selected based on 17,855 reviews from crm software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

69%Fit

Not enough reviews

Feature ratings

Data Security

\--

Contact Management

4.6

Lead Management

4.6

Sales Pipeline Management

4.5

Activity Dashboard

3.3

68%Fit

Not enough reviews

Feature ratings

Data Security

\--

Contact Management

4.4

Lead Management

4.3

Sales Pipeline Management

3.9

Activity Dashboard

3.6

User satisfaction

User satisfaction

4.4

User reviews[708](https://www.capterra.com/p/228915/Apptivo/reviews/)

Ease of use

4.2

Functionality

4.3

Value for money

4.7

Customer support

4.7

User satisfaction

4.2

User reviews[533](https://www.capterra.com/p/156926/Thryv/reviews/)

Ease of use

4.1

Functionality

4.1

Value for money

4.0

Customer support

4.2

Price starts from

Price starts from

$15Per User, Per Month

-   Free version
-   Free trial

Price starts from

$244Flat Rate, Per Month

-   Free version
-   Free trial

Best for

Best for

Designed for businesses of all sizes from independent consultants to billion-dollar enterprises. Apptivo offers business different apps that are highly configurable for most types of companies.

Best for

Thryv helps small and midsize service businesses manage CRM, marketing, scheduling, payments, and customer communication from one platform.

## User reviews

Pros & cons

Linda S.

Owner

> "Its integration capabilities allow me to create a tailored tech ecosystem that perfectly suits my unique requirements."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___5074053)

HO

Herman O.

Business Analyst

> "The receiving email functionality is not great and we will continue using Outlook."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___5030807)

TLC

Theresa L C.

Executive Director

> "Customer Service is great. If you have an IT department that can do your troubleshooting you will find a willing and..."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4949005)

SKV

Sumit Kumar V.

Tech Lead

> "Little bit costly and performance is average."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___5022187)

MZ

Maira Z.

Director of Sales

> "We required significant system customizations and most were successfully implemented. While we have trouble resolving..."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4225813)

VR

Verified Reviewer

sole trader

> "Having paid for a years sub, I tried using Apptivo and just couldn't get on with it. "

[See full review](https://www.capterra.com/p/228915/Apptivo/#GetApp___4932375)

Linda S.

Owner

> "It's like a seamless extension of my experience at Google, making my CRM journey that much smoother."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___5074053)

VR

Verified Reviewer

sole trader

> "I am self employed and was going through a lot of personal strain and worry at the time. "

[See full review](https://www.capterra.com/p/228915/Apptivo/#GetApp___4932375)

SK

Sal K.

CEO

> "This program with all its functionalities helps to manage my company."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4950429)

SW

Scott W.

Principal

> "The android app is not ideal."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___5050513)

SS

Sagnik S.

ceo

> "very easy to used"

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___6385593)

MM

Michael M.

CTO

> "System updates on the hosted version are not communicated so we don't know when updates happen."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3826321)

TM

Tracie M.

Certified Wedding Planner

> "We have been searching for a software to take over bridal lead follow-up and my assistant found this and although it..."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3676993)

ML

Michele L.

Project Manager

> "The inability to report on fields that live in different apps."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4646815)

Andrei P.

Data Scientist

> "The great thing about Apptivo is that it can scale and reach other areas/departments as your company growths. "

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3827293)

KE

Kristin E.

marketing consultant

> "The \[SENSITIVE CONTENT\] of the rescue is not tech savvy and is constantly on the road picking up feral cats, taking..."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3329032)

VS

Veronica S.

Consultant

> "The settings interface within each app makes it very easy to learn how to customize basic field, views, and list..."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3316192)

VR

Verified Reviewer

sole trader

> "I didn't like it at all and wanted a refund. "

[See full review](https://www.capterra.com/p/228915/Apptivo/#GetApp___4932375)

VS

Veronica S.

Consultant

> "Apptivo allows for a broad range of customization possibilities, making it an excellent out-of-the box option for..."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3316192)

AB

Amy B.

Marketing Manager

> "A little clunky at times, desktop app doesn't have full functionality."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4380911)

DR

Daniel R.

Head of Regional Development

> "It is an easy to use product and has the flexibility to customise"

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4898292)

RI

Robert I.

Energy Reporting Team Lead / Software Support

> "Custom reporting capabilities are limited."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4779434)

MR

Masud R.

Human Resource Manager

> "It is a great help desk solution and makes customer success easy"

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___6129273)

AO

Amanda O.

CEO

> "sometimes it gives some errors and hangs and it is not possible to support it at the time"

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4428247)

DB

Dawn B.

Marketing Manager

> "It has moved on from being a simple contact and email marketing system to a business tool that helps our internal..."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3237277)

VR

Verified Reviewer

sole trader

> "Not pleasant to interact with. "

[See full review](https://www.capterra.com/p/228915/Apptivo/#GetApp___4932375)

MS

Marc S.

Director

> "My configuration support rep ("\[sensitive content hidden\]") has been a tremendous help in custom configuration..."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4573743)

SP

Saijal P.

CEO

> "I was charged and then harassed for more money and when I didn't pay they locked me out of my account."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4459262)

Linda S.

Owner

> "One of the key selling points is its ease of use."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___5074053)

VR

Verified Reviewer

sole trader

> "Buying it was a mistake."

[See full review](https://www.capterra.com/p/228915/Apptivo/#GetApp___4932375)

MG

Mitch G.

Director

> "Apptivo is a fantastic system which incorporates many areas of our business in to one system."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4626592)

Minsu K.

CEO

> "Importing new addresses is difficult."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4416129)

MO

Mallard O.

COO

> "Selected this software based on flexibility to use modules and customize to enable the creation of an entire workflow..."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3266781)

SP

Saijal P.

CEO

> "I've asked repeatedly to be refunded for the several months I couldn't use the program but I've received no response."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4459262)

SW

Scott W.

Principal

> "Very customizable."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___5050513)

MZ

Maira Z.

Director of Sales

> "Outlook integration is less user-friendly / flexible than ideal."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4225813)

JN

James N.

Owner

> "The simplicity and robust features let alone value make it impossible to consider switching to another CRM platform."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3764060)

SW

Steve W.

Managing Director

> "Has also been difficult training some of staff on the system."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3836563)

DS

Daniel S.

Developer

> "Integration with existing business functions was seamless with the help of customer support."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4787145)

LS

Liam S.

Vehicle adaptation engineer

> "The work orders and how everything is long winded and just backwards."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3704767)

PY

Puja Y.

Sales Coordinator

> "Apptivo makes the tedious task easier, that saves lot of time and paper work."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4611269)

RB

Richard B.

Director

> "Some documentation is out of date, eg."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4351492)

AT

Andy T.

Owner. Impact Speaker

> "Improved the professionalism of my email campaigns while saving me time."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4351944)

MH

Michele H.

Accountant

> "Customer help kept repeating the same thing which didn't help."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4201950)

AT

Andy T.

Owner. Impact Speaker

> "Video library is impressive for teaching the software."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4351944)

TP

Tiphanie P.

Marketing Manager

> "For now, I would say the layering is a little strange."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3786889)

ML

Matthew L.

Business Development Manager Fire Training Solutions

> "I can customize any app the way I want to."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4312551)

AJ

Al J.

VP

> "Just a lot to learn in the beginning as with any CRM. While it may be intuitive for some for those who are not CRM..."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3476424)

Minsu K.

CEO

> "It is useful for keeping connections up to date and relevant."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4416129)

BG

Becki G.

Sales assistant

> "Slow to load screens"

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3687254)

CF

Clare F.

Director/Consultant

> "Apptivo's team we feel that we now have a simple and detailed way to manage our clients projects and keep up to date..."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3117244)

MH

Michele H.

Accountant

> "Gave up on the connection."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4201950)

GK

GILLIAN K.

FINANVCE & OFFICE MANAGER

> "I also love the sales ledger side, with the email templates for sending out invoices to customers."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___2966927)

JD

Jason D.

Software Architect

> "Import functionality for Orders is not available yet."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3136585)

AJ

Al J.

VP

> "I like that once you become familiar with the various CRM features it is very customizable to the way you business..."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3476424)

PL

Paula L.

Owner

> "You can only integrate one mail platform so I cannot pull my mail from my various accounts into the Apptivo Suite. "

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___2857156)

AT

Andy T.

Owner. Impact Speaker

> "Questions are quickly answered by 24/7 customer service."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4351944)

SG

Suzie G.

Associate

> "I would find it hard to rely on it if it were solely for accounts purposes and not targets."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3619466)

HB

Heath B.

IT Manager

> "Apptivio was already a full-featured product when we identified it as a suitable replacement for our existing CRM..."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___2974615)

GK

GILLIAN K.

FINANVCE & OFFICE MANAGER

> "Sometimes we have problems with Xero integrations."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___2966927)

SG

Sai G.

Manager

> "repeating UI patterns is making usability very easy."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3642600)

TP

Tanya P.

IT Director

> "Integration with Calendar has been problematic."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3043561)

AM

Anda M.

marketing manager

> "marketing tools, customer help the way the people helped me"

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4885592)

TH

Timothy H.

Member

> "hard to set-up."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3978698)

LS

Lori S.

Senior Project Manager

> "It is also very flexible so it can suit your business the way you do business"

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3750103)

CR

Chris R.

Director

> "Not a fault of the software, but our biggest challenge is simply unlearning how the old software worked, along with..."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___2834661)

JS

Jacquleyn S.

Marketing Director

> "SENSITIVE CONTENT\] was wonderful and completed what needed to be done and worked with his programers to resolve it."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3744346)

CV

Carlos V.

Managing Partner

> "Then the Newsletter app for campaigns also has a lot of problems."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3431246)

MO

Mallard O.

COO

> "It took us 11 months (somewhat due to the constraints with the pandemic and some very busy months) to launch the..."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3266781)

CS

Camila S.

Administrative Assistant

> "It is too manual, need more automized features"

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3493188)

ER

Elizabeth R.

President

> "My experience with Apptivo is that it has allowed me and my team to become much more efficient in terms of quoting,..."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___2684769)

VS

Veronica S.

Consultant

> "As with any option in this price category, there are occasional bugs."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3316192)

LC

Laura C.

Managing Director of Partnerships

> "Having the ability to tie together sales info with project details all in the same system allows us to scale as our..."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___2698437)

CB

Chip B.

President

> "We spent a significant amount of money on the professional implementation, which ended up being 2 months late."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3392084)

ML

Mark L.

VP Sales

> "I enjoy the flexibility to set up customer contact fields that mirror my customer's data fields-helps me with running..."

[See full review](https://www.capterra.com/p/228915/Apptivo/#SoftwareAdvice___2515215)

NB

Nick B.

Customer Support Manager

> "Can be slow at times and isnt always the easiest to intuitively set things up the way you want."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3294244)

RM

Rafael M.

BDM

> "The easy way to manage the sales forecast."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___4169994)

JF

Jack F.

President

> "Sometimes support doesn't know how to fix things and they have to get others involved."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3569448)

BB

Bill B.

Sales Manager

> "I find it very helpful in recording key contacts and and notes on sales visits."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3257251)

MO

Marcel O.

CFO

> "For some applications the missing 5% make it very difficult to use."

[See full review](https://www.capterra.com/p/228915/Apptivo/#Capterra___3313238)

[View Reviews](https://www.capterra.com/p/228915/Apptivo/reviews/)

LR

Lara R.

Director of Marketing

> "Having social, reviews, listings, campaigns, and website widgets all in one platform makes it easier to stay organized and..."

[See full review](https://www.capterra.com/p/156926/Thryv/#Capterra___7162002)

BK

Blerta K.

Language Instructor

> "Sometimes the system gets slow when I'm trying to update multiple student profiles at once."

[See full review](https://www.capterra.com/p/156926/Thryv/#Capterra___7152798)

GD

Gary D.

President

> "I have been working with the Thryv platform and \[sensitive content hidden\] for the last few years to improve my CRM..."

[See full review](https://www.capterra.com/p/156926/Thryv/#Capterra___7137750)

TC

Tammy C.

Social Media Marketing Manager

> "The option to post videos to all the platforms is below average and could be upgraded."

[See full review](https://www.capterra.com/p/156926/Thryv/#Capterra___7164792)

TC

Tammy C.

Social Media Marketing Manager

> "Overall, this is a well-rounded solution that excels in task management while maintaining strong customer support, good..."

[See full review](https://www.capterra.com/p/156926/Thryv/#Capterra___7164792)

IS

Ilayda S.

Marketing Director

> "The UI isn’t as smooth as seen on some newer platforms, and some features (email campaign tools, for example) feel somewhat..."

[See full review](https://www.capterra.com/p/156926/Thryv/#Capterra___6788333)

BK

Blerta K.

Language Instructor

> "The appointment calendar really saves me time - students can book their own lessons and I get notifications."

[See full review](https://www.capterra.com/p/156926/Thryv/#Capterra___7152798)

GD

Gary D.

President

> "Many of the general posts did not reflect the quality of work that we perform."

[See full review](https://www.capterra.com/p/156926/Thryv/#Capterra___7137750)

BK

Blerta K.

Language Instructor

> "The price feels a bit high for just 8 employees, but the time it saves me from administrative tasks lets me focus more on..."

[See full review](https://www.capterra.com/p/156926/Thryv/#Capterra___7152798)

GD

Gary D.

President

> "The standard Social media post program was a little hit or miss."

[See full review](https://www.capterra.com/p/156926/Thryv/#Capterra___7137750)

JS

Joseph S.

Owner

> "They covered everything we needed in a website and SEO needs as well as a Business Google profile. "

[See full review](https://www.capterra.com/p/156926/Thryv/#Capterra___7167930)

ZM

Zaimah M.

CEO

> "My account manager haven’t reached out to me to set an appointment and I’m needing to talk to him."

[See full review](https://www.capterra.com/p/156926/Thryv/#Capterra___7172227)

MB

Mary B.

Admin Office Mgr

> "sensitive content hidden\] is our performance success mgr and handles every question with care and really listens to what we..."

[See full review](https://www.capterra.com/p/156926/Thryv/#Capterra___7170097)

Leigha R.

Marketing Director

> "We were miscategorized, leading to not only fewer calls, but calls for another industry taking vital time away from..."

[See full review](https://www.capterra.com/p/156926/Thryv/#Capterra___6550351)

SB

Steven B.

Owner

> "The appointment management of the Thryv team demonstrates a high level of consideration for the complexities of an in-home..."

[See full review](https://www.capterra.com/p/156926/Thryv/#Capterra___7165719)

RT

Ricki T.

Owner

> "It's not really worth it for me as a small business owner."

[See full review](https://www.capterra.com/p/156926/Thryv/#Capterra___7079737)

TC

TJ C.

Owner

> "It does streamline the process of running a business and bringing back existing customers"

[See full review](https://www.capterra.com/p/156926/Thryv/#Capterra___7134487)

SM

Sheri M.

Ceo

> "The price increases so often. "

[See full review](https://www.capterra.com/p/156926/Thryv/#Capterra___7166944)

AH

Alan H.

Director of Operations and Accounts

> "It performs all services it provides well, and at a competitive price point for our small business. "

[See full review](https://www.capterra.com/p/156926/Thryv/#Capterra___7162116)

TD

Tom D.

Owner and Lead Photographer

> "Thryv became too costly and quirky, and they outsourced their tech support overseas."

[See full review](https://www.capterra.com/p/156926/Thryv/#Capterra___6724193)

SM

Steve M.

Sales manager

> "Being able to send customers quotes and invoices are easy."

[See full review](https://www.capterra.com/p/156926/Thryv/#Capterra___7161998)

JJ

Jenny J.

Manager

> "Customer service was terrible and critical errors about our business including the wrong phone number, the WRONG type of..."

[See full review](https://www.capterra.com/p/156926/Thryv/#SoftwareAdvice___5004229)

ET

Eva T.

EXECUTIVE ASSISTANT

> "The invoicing is also good as it sends it to our clients phone"

[See full review](https://www.capterra.com/p/156926/Thryv/#Capterra___7170666)

AL

Andrew L.

ownder

> "Very little accountability on the side of upper management."

[See full review](https://www.capterra.com/p/156926/Thryv/#Capterra___6551245)

ZM

Zaimah M.

CEO

> "I like when they communicate with me and keep in touch with me not just take my money and I don’t hear anything"

[See full review](https://www.capterra.com/p/156926/Thryv/#Capterra___7172227)

Leigha R.

Marketing Director

> "It was difficult to get them to attend to our account."

[See full review](https://www.capterra.com/p/156926/Thryv/#Capterra___6550351)

TC

TJ C.

Owner

> "Email function is good and invoice sending is simple. "

[See full review](https://www.capterra.com/p/156926/Thryv/#Capterra___7134487)

BH

Bridget H.

Owner/Operator

> "Lack of integration, timezone challenges from the start with scheduling, cannot load my logo or photos onto the Google My..."

[See full review](https://www.capterra.com/p/156926/Thryv/#Capterra___4569645)

TB

Terry B.

Administrator

> "The on boarding team were fantastic in helping us get it all set up and running smoothly and effectively."

[See full review](https://www.capterra.com/p/156926/Thryv/#Capterra___7178424)

LS

Lisa S.

Directpr

> "I can't pull reports that include all my customers due to line restrictions."

[See full review](https://www.capterra.com/p/156926/Thryv/#Capterra___6223018)

IS

Ilayda S.

Marketing Director

> "The automated reminders and review prompts brought in more feedback, which we’ve leveraged to refine our marketing."

[See full review](https://www.capterra.com/p/156926/Thryv/#Capterra___6788333)

TP

Tyrone P.

Franchise owner

> "The mobile app doesn't go back to home that easy, you have to either close app or hit back a bunch of times."

[See full review](https://www.capterra.com/p/156926/Thryv/#Capterra___4907277)

RA

Rahman A.

Marketing Specialist

> "It has simplified our system for working with customers and tracking their responses."

[See full review](https://www.capterra.com/p/156926/Thryv/#Capterra___6793855)

CM

Christopher M.

CEO

> "Poor at best."

[See full review](https://www.capterra.com/p/156926/Thryv/#Capterra___6629877)

BB

Brandon B.

Owner

> "Overall, switching to this hosting company has made my online experience seamless and enjoyable!"

[See full review](https://www.capterra.com/p/156926/Thryv/#Capterra___7137403)

VR

Verified Reviewer

V.P.

> "they admittedly didn't provide proper services to us, we asked for one option to be credit back on our credit card while we..."

[See full review](https://www.capterra.com/p/156926/Thryv/#GetApp___4857415)

BB

Brandon B.

Owner

> "I love my new internet hosting company for several reasons."

[See full review](https://www.capterra.com/p/156926/Thryv/#Capterra___7137403)

BH

Bridget H.

Owner/Operator

> "Lack of integration with obvious things like Google My Business, lack of timezone integration for a month and just too many..."

[See full review](https://www.capterra.com/p/156926/Thryv/#Capterra___4569645)

TC

Tammy C.

Social Media Marketing Manager

> "Users can expect helpful guidance and reliable customer support."

[See full review](https://www.capterra.com/p/156926/Thryv/#Capterra___7164792)

BF

Benjamin F.

Owner

> "They took me money with no returns. when I tried to cancel they said I had to pay for more moths even though i didn't sign..."

[See full review](https://www.capterra.com/p/156926/Thryv/#SoftwareAdvice___4649043)

DR

Deanna R.

Sales Account Manager

> "We appreciate customer support and the ease of invoicing. "

[See full review](https://www.capterra.com/p/156926/Thryv/#Capterra___7132231)

SB

Susan B.

Vice President

> "Still being charged 5 months after cancellation letter was received."

[See full review](https://www.capterra.com/p/156926/Thryv/#SoftwareAdvice___6109610)

JS

Joseph S.

Owner

> "Their pricing was very reasonable for what was and still is offered. "

[See full review](https://www.capterra.com/p/156926/Thryv/#Capterra___7167930)

SB

Susan B.

Vice President

> "Unable to cancel after several attempts."

[See full review](https://www.capterra.com/p/156926/Thryv/#SoftwareAdvice___6109610)

IJ

Idania J.

President owner

> "I have received good leads and enjoy the contacts i have made."

[See full review](https://www.capterra.com/p/156926/Thryv/#Capterra___7138243)

JM

Jonathan M.

CPA

> "Fictitious customers created, duplicates, anything with a street address of "PO Box" in QuickBooks get deleted randomly,..."

[See full review](https://www.capterra.com/p/156926/Thryv/#SoftwareAdvice___3316801)

JH

Jeanette H.

Store Manager

> "The price point is excellent as well. "

[See full review](https://www.capterra.com/p/156926/Thryv/#Capterra___7164701)

RW

Rafer W.

Founder

> "there's a reason they lock you into a 6-month contract--because the platform sucks and they know after two months people..."

[See full review](https://www.capterra.com/p/156926/Thryv/#GetApp___3668232)

LR

Lara R.

Director of Marketing

> "Thryv has been a really helpful tool in my day-to-day work."

[See full review](https://www.capterra.com/p/156926/Thryv/#Capterra___7162002)

VR

Verified Reviewer

V.P.

> "Then the 2 representatives we were working with decided it was best to stop communicating back with us. If I/we did that..."

[See full review](https://www.capterra.com/p/156926/Thryv/#GetApp___4857415)

JR

Justin R.

General Manager

> "My favorite part of Thryv was the single inbox for all of our channels. "

[See full review](https://www.capterra.com/p/156926/Thryv/#Capterra___6827868)

MA

Melanie A.

Office Manager

> "Some areas refer to open invoices as payments which is not just inaccurate, but the opposite of what they are."

[See full review](https://www.capterra.com/p/156926/Thryv/#Capterra___4897400)

IS

Ilayda S.

Marketing Director

> "It saves time and standardizes the tone across our brand."

[See full review](https://www.capterra.com/p/156926/Thryv/#Capterra___6788333)

MA

Melanie A.

Office Manager

> "I am not happy with the search function in the Billing & Invoicing section."

[See full review](https://www.capterra.com/p/156926/Thryv/#Capterra___4897400)

AH

Alan H.

Director of Operations and Accounts

> "The customer support has been consistently very good."

[See full review](https://www.capterra.com/p/156926/Thryv/#Capterra___7162116)

TW

Tony W.

President

> "I have to physically enter every appointment that does not come through the software."

[See full review](https://www.capterra.com/p/156926/Thryv/#Capterra___3996912)

JS

Joseph S.

Owner

> "Excellent, professional and enthusiastic. "

[See full review](https://www.capterra.com/p/156926/Thryv/#Capterra___7167930)

AB

Adam B.

Owner

> "Provided zero leads and all I got was 10-15 robo spam calls"

[See full review](https://www.capterra.com/p/156926/Thryv/#SoftwareAdvice___4294252)

TB

Terry B.

Administrator

> "Excellent system, easy to set up and understand."

[See full review](https://www.capterra.com/p/156926/Thryv/#Capterra___7178424)

CL

Cesar L.

Construction

> "Was using software for a while and was told if I add an seo it would put me on 1st spot in richland wa on Google search, ..."

[See full review](https://www.capterra.com/p/156926/Thryv/#SoftwareAdvice___3594363)

TC

TJ C.

Owner

> "Great service from my team and the product suite is great. "

[See full review](https://www.capterra.com/p/156926/Thryv/#Capterra___7134487)

JH

Jorge H.

Painting

> "Never recommend this company just waisted Time and money"

[See full review](https://www.capterra.com/p/156926/Thryv/#Capterra___6005824)

HS

Heather S.

Owner

> "This program is very easy to use. "

[See full review](https://www.capterra.com/p/156926/Thryv/#Capterra___7161992)

HS

Hannah S.

Owner/Life Integration Consultant

> "I don't think they are set up to work well with Neurodivergent folks, but that's systemic."

[See full review](https://www.capterra.com/p/156926/Thryv/#Capterra___4897244)

LM

Lynda M.

Admin

> "I worked with the same team and we really had fun. "

[See full review](https://www.capterra.com/p/156926/Thryv/#Capterra___7164990)

MA

Melanie A.

Office Manager

> "I find the reporting to be clunky and cumbersome as well."

[See full review](https://www.capterra.com/p/156926/Thryv/#Capterra___4897400)

IJ

Idania J.

President owner

> "Customer support is always available."

[See full review](https://www.capterra.com/p/156926/Thryv/#Capterra___7138243)

SA

Samuel A.

public adjuster/office help

> "The email marketing campaigns are a little confusing to know when they start."

[See full review](https://www.capterra.com/p/156926/Thryv/#Capterra___3745233)

Tyrell T.

Owner

> "Everyone that I have encountered in Thryv has been extremely professional, genuine, and knowledgeable."

[See full review](https://www.capterra.com/p/156926/Thryv/#Capterra___7137840)

AM

Andrew M.

President

> "I canceled my account after about 1 year, and they continued billing me."

[See full review](https://www.capterra.com/p/156926/Thryv/#GetApp___4333134)

Charles T.

COO and Franchise Development

> "The team is great to work with."

[See full review](https://www.capterra.com/p/156926/Thryv/#Capterra___7137821)

MK

Michelle K.

owner

> "It's as if someone came up with a good concept and then hired I don't know who to develop lousy software, thinking that if..."

[See full review](https://www.capterra.com/p/156926/Thryv/#SoftwareAdvice___3543603)

JL

Jeromy L.

Owner and Founder

> "The customization you can develop and the ease to adapt to the ever changing business world is crucial and central to the..."

[See full review](https://www.capterra.com/p/156926/Thryv/#Capterra___4907442)

AM

Andrew M.

President

> "Customer service confirmed the cancellation, but the bills kept on coming."

[See full review](https://www.capterra.com/p/156926/Thryv/#GetApp___4333134)

AL

Andrew L.

ownder

> "My experience with Thryv started off great; I was super excited to find a CRM that really seemed to cater towards small..."

[See full review](https://www.capterra.com/p/156926/Thryv/#Capterra___6551245)

SB

Shawn B.

Owner

> "reminder process seems a bit too aggressive"

[See full review](https://www.capterra.com/p/156926/Thryv/#Capterra___3706048)

JR

Justin R.

General Manager

> "I also enjoyed they would auto post social items for us."

[See full review](https://www.capterra.com/p/156926/Thryv/#Capterra___6827868)

MP

Melanie P.

VP of Operations

> "Thryv support is not very organized and too many people reach out to attempt to fix things and not having nay information..."

[See full review](https://www.capterra.com/p/156926/Thryv/#Capterra___3351018)

JL

Jeromy L.

Owner and Founder

> "They designed a beautiful website and created a professional image both for me, my clients, and my competition. "

[See full review](https://www.capterra.com/p/156926/Thryv/#Capterra___4907442)

JL

Jeff L.

president

> "Can't believe that you cancelled the "work as" function."

[See full review](https://www.capterra.com/p/156926/Thryv/#Capterra___4897153)

[View Reviews](https://www.capterra.com/p/156926/Thryv/reviews/)

## User interface

4.43 (708)

[Thryv](https://www.capterra.com/p/156926/Thryv/)

4.21 (533)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

Activity Dashboard

207

Important

AI Copilot

150

Important

Alerts/Notifications

120

Important

Apptivo

Top features

35/40

-   Activity Dashboard
-   AI Copilot
-   Alerts/Notifications
-   API
-   Calendar Management
-   Campaign Management
-   Contact Management
-   Customer Journey Mapping
-   Customizable Fields
-   Customizable Reports
-   Data Import/Export
-   Data Security
-   Document Storage
-   Drag & Drop
-   Email Management
-   Email Marketing
-   Email Templates
-   Forecasting
-   Generative AI
-   Interaction Tracking
-   Lead Capture
-   Lead Generation
-   Lead Management
-   Lead Qualification
-   Lead Scoring
-   Marketing Automation
-   Mobile Access
-   Multi-Channel Communication
-   Predictive Analytics
-   Quotes/Estimates
-   Referral Tracking
-   Reminders
-   Reporting/Analytics
-   Sales Pipeline Management
-   Sales Reports
-   Segmentation
-   Task Management
-   Territory Management
-   Third-Party Integrations
-   Workflow Management

[See all features](https://www.capterra.com/p/228915/Apptivo/#features)

Thryv

26/40

-   Activity Dashboard
-   AI Copilot
-   Alerts/Notifications
-   API
-   Calendar Management
-   Campaign Management
-   Contact Management
-   Customer Journey Mapping
-   Customizable Fields
-   Customizable Reports
-   Data Import/Export
-   Data Security
-   Document Storage
-   Drag & Drop
-   Email Management
-   Email Marketing
-   Email Templates
-   Forecasting
-   Generative AI
-   Interaction Tracking
-   Lead Capture
-   Lead Generation
-   Lead Management
-   Lead Qualification
-   Lead Scoring
-   Marketing Automation
-   Mobile Access
-   Multi-Channel Communication
-   Predictive Analytics
-   Quotes/Estimates
-   Referral Tracking
-   Reminders
-   Reporting/Analytics
-   Sales Pipeline Management
-   Sales Reports
-   Segmentation
-   Task Management
-   Territory Management
-   Third-Party Integrations
-   Workflow Management

[See all features](https://www.capterra.com/p/156926/Thryv/#features)

### Recognition

Apptivo is recognized as a top-rated tool in 1 Capterra Shortlist reports

Best Value CRMSoftware (2022) 

Thryv is recognized as a top-rated tool in 3 Capterra Shortlist reports

### Deployment & support

Apptivo

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Thryv

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Apptivo

-   By Apptivo
-   Located in United States
-   Founded in 2018

Thryv

-   By Thryv
-   Located in United States
-   Founded in 2011

## Popular Comparisons

[Apptivo](https://www.capterra.com/p/228915/Apptivo/)[4.43 (708)](https://www.capterra.com/p/228915/Apptivo/reviews/)

vs

[Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[4.40 (18,790)](https://www.capterra.com/p/61368/Salesforce/reviews/)

$15/month

Price

$25/month

4.3

Features

4.4

4.2

Ease of Use

4.0

[View full comparison](https://www.capterra.com/compare/61368-228915/Salesforce-vs-Apptivo)

[Thryv](https://www.capterra.com/p/156926/Thryv/)[4.21 (533)](https://www.capterra.com/p/156926/Thryv/reviews/)

vs

[Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[4.40 (18,790)](https://www.capterra.com/p/61368/Salesforce/reviews/)

$244/month

Price

$25/month

4.1

Features

4.4

4.1

Ease of Use

4.0

[View full comparison](https://www.capterra.com/compare/61368-156926/Salesforce-vs-Thryv)

[Apptivo](https://www.capterra.com/p/228915/Apptivo/)[4.43 (708)](https://www.capterra.com/p/228915/Apptivo/reviews/)

vs

[HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[4.51 (4,470)](https://www.capterra.com/p/152373/HubSpot-CRM/reviews/)

$15/month

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$20/month

4.3

Features

4.4

4.2

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4.4

[View full comparison](https://www.capterra.com/compare/152373-228915/HubSpot-CRM-vs-Apptivo)

[Thryv](https://www.capterra.com/p/156926/Thryv/)[4.21 (533)](https://www.capterra.com/p/156926/Thryv/reviews/)

vs

[HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[4.51 (4,470)](https://www.capterra.com/p/152373/HubSpot-CRM/reviews/)

$244/month

Price

$20/month

4.1

Features

4.4

4.1

Ease of Use

4.4

[View full comparison](https://www.capterra.com/compare/152373-156926/HubSpot-CRM-vs-Thryv)

[Apptivo](https://www.capterra.com/p/228915/Apptivo/)[4.43 (708)](https://www.capterra.com/p/228915/Apptivo/reviews/)

vs

[Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)[4.31 (6,982)](https://www.capterra.com/p/155928/Zoho-CRM/reviews/)

$15/month

Price

$14/month

4.3

Features

4.3

4.2

Ease of Use

4.2

[View full comparison](https://www.capterra.com/compare/155928-228915/Zoho-CRM-vs-Apptivo)

[Thryv](https://www.capterra.com/p/156926/Thryv/)[4.21 (533)](https://www.capterra.com/p/156926/Thryv/reviews/)

vs

[Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)[4.31 (6,982)](https://www.capterra.com/p/155928/Zoho-CRM/reviews/)

$244/month

Price

$14/month

4.1

Features

4.3

4.1

Ease of Use

4.2

[View full comparison](https://www.capterra.com/compare/155928-156926/Zoho-CRM-vs-Thryv)

[Apptivo](https://www.capterra.com/p/228915/Apptivo/)[4.43 (708)](https://www.capterra.com/p/228915/Apptivo/reviews/)

vs

[Pipedrive](https://www.capterra.com/p/132666/Pipedrive/)[4.53 (3,056)](https://www.capterra.com/p/132666/Pipedrive/reviews/)

$15/month

Price

$19/month

4.3

Features

4.3

4.2

Ease of Use

4.5

[View full comparison](https://www.capterra.com/compare/132666-228915/Pipedrive-vs-Apptivo)

[Thryv](https://www.capterra.com/p/156926/Thryv/)[4.21 (533)](https://www.capterra.com/p/156926/Thryv/reviews/)

vs

[Dynamics 365](https://www.capterra.com/p/157279/Dynamics-365/)[4.37 (5,834)](https://www.capterra.com/p/157279/Dynamics-365/reviews/)

$244/month

Price

$50/month

4.1

Features

4.3

4.1

Ease of Use

4.1

[View full comparison](https://www.capterra.com/compare/156926-157279/Thryv-vs-Dynamics-365)

[Apptivo](https://www.capterra.com/p/228915/Apptivo/)[4.43 (708)](https://www.capterra.com/p/228915/Apptivo/reviews/)

vs

[Claritysoft CRM](https://www.capterra.com/p/123868/Claritysoft-CRM/)[4.50 (255)](https://www.capterra.com/p/123868/Claritysoft-CRM/reviews/)

$15/month

Price

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4.3

Features

4.2

4.2

Ease of Use

4.5

[View full comparison](https://www.capterra.com/compare/123868-228915/Claritysoft-CRM-vs-Apptivo)

[Thryv](https://www.capterra.com/p/156926/Thryv/)[4.21 (533)](https://www.capterra.com/p/156926/Thryv/reviews/)

vs

[Bigin by Zoho CRM](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/)[4.71 (738)](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/reviews/)

$244/month

Price

$7/year

4.1

Features

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4.1

Ease of Use

4.8

[View full comparison](https://www.capterra.com/compare/156926-204998/Thryv-vs-Bigin-by-Zoho-CRM)

[Apptivo](https://www.capterra.com/p/228915/Apptivo/)[4.43 (708)](https://www.capterra.com/p/228915/Apptivo/reviews/)

vs

[eWay-CRM](https://www.capterra.com/p/152769/eWay-CRM/)[4.47 (823)](https://www.capterra.com/p/152769/eWay-CRM/reviews/)

$15/month

Price

$20/month

4.3

Features

4.3

4.2

Ease of Use

4.4

[View full comparison](https://www.capterra.com/compare/152769-228915/eWay-CRM-vs-Apptivo)

[Thryv](https://www.capterra.com/p/156926/Thryv/)[4.21 (533)](https://www.capterra.com/p/156926/Thryv/reviews/)

vs

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$244/month

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4.1

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4.6

4.1

Ease of Use

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