# Zoom Events and Webinars vs GoTo Webinar: Features and Cost Comparison 2026 | Capterra

> Zoom Events and Webinars vs GoTo Webinar: Which webinar tool is right for you? Dive into our detailed comparison of their features, costs, and user experience to make your decision.

Source: https://www.capterra.com/compare/157062-163335/Zoom-Video-Webinar-vs-GoToWebinar

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# Zoom Events and Webinars vs GoTo Webinar Features and Cost Comparison

Last updated March 13th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

Zoom Events and WebinarsGoTo Webinar2/4 selected

[Zoom Events and Webinars](https://www.capterra.com/p/157062/Zoom-Video-Webinar/)[4.6 (6051)](https://www.capterra.com/p/157062/Zoom-Video-Webinar/reviews/)

[GoTo Webinar](https://www.capterra.com/p/163335/GoToWebinar/)[4.5 (2072)](https://www.capterra.com/p/163335/GoToWebinar/reviews/)

[## Zoom Events and Webinars](https://www.capterra.com/p/157062/Zoom-Video-Webinar/)[4.6 (6051)](https://www.capterra.com/p/157062/Zoom-Video-Webinar/reviews/)

[## GoTo Webinar](https://www.capterra.com/p/163335/GoToWebinar/)[4.5 (2072)](https://www.capterra.com/p/163335/GoToWebinar/reviews/)

Starting Price

$500.00/month

Starting Price

$500.00/month

Value-for-Money

4.5

Functionality

4.6

Ease of Use

4.6

Customer Service

4.3

Starting Price

$59.00/month

Starting Price

$59.00/month

Value-for-Money

4.3

Functionality

4.4

Ease of Use

4.4

Customer Service

4.3

Reviews Sentiment

Based on [6,051 reviews](https://www.capterra.com/p/157062/Zoom-Video-Webinar/reviews/)

Positive

5,811

Neutral

217

Negative

23

Positive

5,811

Neutral

217

Negative

23

Reviews Sentiment

Based on [2,072 reviews](https://www.capterra.com/p/163335/GoToWebinar/reviews/)

Positive

1,909

Neutral

133

Negative

30

Positive

1,909

Neutral

133

Negative

30

Best for (according to reviews)

-   **Business size**: Small businesses account for 67% of reviews (4042), reflecting high usage rates compared to enterprises (19%) and midsize businesses (14%).
-   **Industry**: Education management, computer software, and IT/services together represent 21% of reviews, indicating diverse adoption across these sectors.
-   **Use cases**: Webinars dominate usage with 99% of reviews, while virtual events and event management are noted in a small fraction, highlighting a strong focus on online presentations.

Best for (according to reviews)

-   **Business size**: Small businesses account for 1,325 reviews (64%), demonstrating broad uptake among this segment compared to enterprise and midsize organizations.
-   **Industry**: Computer software, IT services, and marketing industries collectively represent 20% of reviews, indicating diverse adoption across technology and marketing sectors.
-   **Use cases**: Webinars (59%), online meetings (36%), and training (35%) are the main applications, highlighting strong usage for virtual events and collaboration.

## Not a match? Find software alternatives tailored to your priorities.

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## Send this comparison chart to my inbox

### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.

## Reviewer verdict

Zoom Events and Webinars

Reviewers find Zoom Events and Webinars best for users seeking a flexible, scalable, and affordable platform for hosting a variety of online events, from business meetings to webinars. Users appreciate its screen sharing, live chat, and file sharing—especially with integrations like Google Drive and Microsoft OneDrive—citing enhanced collaboration and broad device compatibility. They mention its value for money, particularly for small to mid-sized groups, though some note technical glitches and limitations with the free plan.

GoTo Webinar

GoTo Webinar users say it is well-suited for organizations that prioritize reliable webinar management tools, such as scheduling, registration, and attendee management, along with straightforward file sharing and a user-friendly mobile experience. Reviewers highlight its smooth screen sharing, robust attendee features, and competitive pricing for larger events, though they mention the interface could be improved and that costs may be high for smaller businesses.

## Features comparison

When comparing Zoom Events and Webinars and GoTo Webinar in the webinar space, it's important to look beyond price and assess the specific features each one offers. This ensures that the choice you make aligns with your needs and prevents unnecessary costs. Here's a look at some key factors to consider and how these options compare. \[[1](#source-item-1)\]

Key features rated by users

Features selected based on 25,122 reviews from Webinar users.  
about the Fit Score methodology.

Fit Score methodology

To calculate the Fit Score, our proprietary methodology factors in the following:

  

-   The importance level for each feature. By default, this is determined by user reviews. They can rate a feature Critical, High, Low, or Not Used.
-   Feedback from real users on how the product performs for each key feature, derived from verified user reviews and ratings.

  

Please note:

  

-   To calculate the Fit Score, the number of reviews for those features and the actual rating carry the same weight. You might see that, in some cases, even though the ratings are the same, we still determine a winner because it had more reviews.
-   If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation.

Zoom Events and Webinars

94%Fit

High performer

Feature ratings

Screen Sharing

4.7

Live Chat

4.7

Mobile Access

4.6

File Sharing

4.3

GoTo Webinar

80%Fit

Feature ratings

Screen Sharing

4.5

Live Chat

4.4

Mobile Access

4.4

File Sharing

4.4

Screen Sharing

4.7 (2664)

4.5 (290)

Zoom Events and Webinars users appreciate the screen sharing feature for its ability to share audio, whiteboards, and screens, which they say enhances engagement and collaboration. They find it useful for presentations, teaching, and real-time content sharing. However, some users report occasional lags and technical issues. GoTo Webinar users also value screen sharing for its smooth performance and ability to share various content types like slideshows, documents, and videos. They highlight its ease of use and reliability, though some mention the need for practice sessions on Mac. Overall, users find Zoom Events and Webinars' screen sharing enhances collaboration, while GoTo Webinar users appreciate its smooth and reliable performance.

Live Chat

4.7 (2562)

4.4 (165)

Zoom Events and Webinars users find the live chat feature essential for real-time interaction, audience engagement, and instant feedback. They appreciate its ability to foster communication without interrupting the speaker, though some find the threading system confusing. GoTo Webinar users also value live chat for its role in Q&A sessions and real-time communication. They find it beneficial for addressing questions and improving engagement, though some mention the user interface could be improved. In general, users think both platforms' live chat features enhance engagement and interaction, with Zoom Events and Webinars offering more control options and GoTo Webinar providing a straightforward experience.

Mobile Access

4.6 (2495)

4.4 (66)

Zoom Events and Webinars users appreciate the flexibility of mobile access, which they say allows them to join meetings and webinars from anywhere. They find it convenient for on-the-go participation, though some mention challenges with smaller screens and limited functionality compared to desktop versions. GoTo Webinar users also value mobile access for its ease of use and ability to join webinars while traveling. They highlight its good audio-video quality and convenience, though some prefer using a computer for full functionality. Overall, users find both platforms' mobile access features enhance accessibility and convenience, with Zoom Events and Webinars offering broad device compatibility and GoTo Webinar providing a user-friendly mobile experience.

File Sharing

4.3 (2106)

4.4 (98)

Zoom Events and Webinars users find file sharing useful for distributing documents and enhancing collaboration. They appreciate the integration with services like Google Drive and Microsoft OneDrive, though some find the feature not user-friendly for new users and wish for post-meeting access to shared files. GoTo Webinar users also value file sharing for its ease of use and ability to upload and share files directly within the platform. They find it helpful for providing handouts and relevant materials during webinars. In summary, users think both platforms' file sharing features enhance collaboration, with Zoom Events and Webinars offering integration with popular services and GoTo Webinar providing a straightforward sharing process.

## Pricing comparison

### Starting prices

Zoom Events and Webinars

$500.00

Per User

(Per Month)

Free Trial

Free Version

[View pricing plans](https://www.capterra.com/p/157062/Zoom-Video-Webinar/pricing/)

GoTo Webinar

$59.00

Per User

(Per Month)

Free Trial

Free Version

[View pricing plans](https://www.capterra.com/p/163335/GoToWebinar/pricing/)

### Value-for-money analysis

4.5 (6051)

4.3 (2072)

A dive into reviewer perceptions about the value for money of both Zoom Events and Webinars and GoTo Webinar demonstrates that Zoom Events and Webinars reviewers consider it to offer a versatile and affordable solution, while GoTo Webinar reviewers comment on its comprehensive features and competitive pricing. Reviewers find Zoom Events and Webinars to be cost-effective, especially appreciating the free version for small meetings and the affordable paid plans for larger events. They highlight its user-friendly tools and the ability to save on travel expenses. However, some users mention that the 40-minute limit on free meetings and the cost of premium plans can be drawbacks for small businesses. When it comes to GoTo Webinar, reviewers appreciate its cost-effectiveness for larger organizations and its comprehensive features, including integration with other tools. They value the free trial and the competitive pricing for the features offered. However, some users feel that the subscription tiers can be expensive for small businesses and that the pricing structure could be more flexible.

## How does the user experience compare on Zoom Events and Webinars vs GoTo Webinar?

### Overall rating

4.6 (6051)

4.5 (2072)

### User interface

Zoom Events and Webinars

GoTo Webinar

### Customer service and support

Zoom Events and Webinars

Email/Help Desk

FAQs/Forum

Knowledge Base

Phone Support

24/7 (Live rep)

Chat

GoTo Webinar

Email/Help Desk

FAQs/Forum

Knowledge Base

Phone Support

24/7 (Live rep)

Chat

## What users say about the pros and cons of Zoom Events and Webinars vs GoTo Webinar

When it comes to webinar tools, Zoom Events and Webinars and GoTo Webinar are two options that have been reviewed on Capterra by verified reviewers. Explore the experiences our reviewers have shared about Zoom Events and Webinars and GoTo Webinar to see how they stack up against one another and pick the one that would best fit your needs. Users appreciate Zoom Events and Webinars for its ability to host large online meetings and webinars, noting its flexibility, scalability, and ease of use. They find it suitable for various events, from business meetings to family gatherings, and value features like private messaging and Q&A customization. At the same time, GoTo Webinar users highlight its robust tools for managing webinars, including scheduling, registration, and attendee management. They also appreciate its large meeting space and mobile accessibility, which they say make it convenient for hosting virtual events and online meetings. When it comes to cons, Zoom Events and Webinars users mention issues with video calls, internet connectivity, and audio control, citing frequent glitches and the need for a stable internet connection. Meanwhile, GoTo Webinar users report problems with the user interface, pricing, and audio control, noting that the platform can be expensive and sometimes experiences technical issues. \[[2](#source-item-2)\]

Pros

Zoom Events and Webinars

SS

Subhobrata S

Co Founder and Lead- Client SuccessManagement Consulting, 2 - 10 employeesUsed the software for: 1-2 years.

“Customisable registration, ticketing, in-event chat, live polling and Q&A makes it a very versatile application.“

June 3, 2025

JC

James C

Customer Success ManagerComputer Software, 2 - 10 employeesUsed the software for: 1-2 years.

“We run our business on Zoom, and its suite of functions helps us manage the scheduling, invitation, tracking, and post-event follow-up that we need.“

April 3, 2025

GoTo Webinar

DD

Doris D

Human Resources GeneralistOil & Energy, 51 - 200 employeesUsed the software for: More than 2 years.

“Scheduling webinars for new hires is among the vital benefits that I realize with GoTo Webinar currently.“

January 15, 2026

DD

Doris D

Human Resources GeneralistOil & Energy, 51 - 200 employeesUsed the software for: More than 2 years.

“Running polls and Q&A is another thing that I like since it allows me to get customer feedback.“

January 15, 2026

Cons

Zoom Events and Webinars

AW

Angie W

FounderE-Learning, Self-employedUsed the software for: 1-2 years.

“The first con is that, unlike Google Meet, their free platform only allows for \[up to\] 45 minutes, While Google Meet allows up to 60 minutes for the free plan. And the second con is that it uses a lot of battery power on my laptop.“

December 25, 2024

CS

Carrie S

Owner, LCSWHealth, Wellness and Fitness, Self-employedUsed the software for: 1-2 years.

“Pop ups come at times that are inconvenient such as when I'm about to start a meeting with a client or begin a group or webinar.“

April 14, 2026

GoTo Webinar

Alyssa C

Director of Professional DevelopmentInsurance, 2 - 10 employeesUsed the software for: More than 2 years.

“I also frequently have to field calls and emails during the beginning of the webinar for registrants that don't have their link to join.“

July 31, 2023

Jb

James b

executive director Civic & Social Organization, 51 - 200 employeesUsed the software for: 1-2 years.

“The application is a bit expensive basically to small and startup businesses due to monthly payments in addition to buying internet bundles“

August 12, 2023

* * *

Sources

1.  Our research team identified features from vendor websites based on their analysis of what users find valuable or expect from webinar software. This list is not exhaustive. For additional features, refer to the vendor’s website.
    
2.  Review excerpts are passages extracted from longer reviews written by verified reviewers. We obtain these excerpts by applying an algorithm that considers factors including, but not limited to, length, topic coverage, and thematic relevance. Excerpts are evaluated for positive or negative sentiment and receive a sentiment score. They represent user opinion and do not represent the views of, nor constitute, an endorsement by Capterra or its affiliates. Excerpts are not edited for clarity or grammar.
    

* * *

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