# Compare Format vs Bookmark 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare Format and Bookmark based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/157153-158081/Format-vs-Bookmark

---

# Format vs Bookmark Features and Cost Comparison

Last updated March 13th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

FormatBookmark2/4 selected

[Format](https://www.capterra.com/p/157153/Format/)[4.7 (207)](https://www.capterra.com/p/157153/Format/reviews/)

[Bookmark](https://www.capterra.com/p/158081/Bookmark/)[4.6 (134)](https://www.capterra.com/p/158081/Bookmark/reviews/)

[## Format](https://www.capterra.com/p/157153/Format/)[4.7 (207)](https://www.capterra.com/p/157153/Format/reviews/)

Starting Price

$7.00/month

Value-for-Money

4.6

Functionality

4.4

Ease of Use

4.7

Customer Service

4.8

Reviews Sentiment

IM

DB

JO

Based on [207 reviews](#user-reviews)

Positive

201

Neutral

5

Negative

1

[## Bookmark](https://www.capterra.com/p/158081/Bookmark/)[4.6 (134)](https://www.capterra.com/p/158081/Bookmark/reviews/)

Starting Price

$29.99/month

Value-for-Money

4.6

Functionality

4.3

Ease of Use

4.5

Customer Service

4.6

Reviews Sentiment

AI

Based on [134 reviews](#user-reviews)

Positive

124

Neutral

8

Negative

2

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## Send this comparison chart to my inbox

### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.

## Summary

* * *

Key features rated by users

Features selected based on 7,679 reviews from website builder software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

\--%Fit

Missing features

Not enough reviews

Feature ratings

Website Management

4.0

Website Hosting

NA

Design Management

\--

SSL Security

\--

Customizable Fields

NA

\--%Fit

Missing features

Not enough reviews

Feature ratings

Website Management

4.0

Website Hosting

NA

Design Management

\--

SSL Security

\--

Customizable Fields

NA

User satisfaction

User satisfaction

4.7

User reviews[207](https://www.capterra.com/p/157153/Format/reviews/)

Ease of use

4.7

Functionality

4.4

Value for money

4.6

Customer support

4.8

User satisfaction

4.6

User reviews[134](https://www.capterra.com/p/158081/Bookmark/reviews/)

Ease of use

4.5

Functionality

4.3

Value for money

4.6

Customer support

4.6

Price starts from

Price starts from

$7Per User, Per Month

-   Free version
-   Free trial

Price starts from

$29.99Flat Rate, Per Month

-   Free version
-   Free trial

Best for

Best for

Photographers, videographers, artists, designers, models, architects and all creative professionals that are looking to build an online portfolio or portfolio website.

Best for

Bookmark is the perfect platform for people who don't have any web design or coding experience. Our simple Ai makes creating a professional website fast, easy and fun.

## User reviews

Pros & cons

IM

Ian M.

freelance photographer and videographer

> "My favourite thing has been just playing around with the layout and getting things the way i want them to look for my site."

[See full review](https://www.capterra.com/p/157153/Format/#Capterra___3497079)

HF

Heather F.

Freelance Designer and Artist

> "The caps on the number of images or projects I could include felt very limiting, but the next tier of subscription felt above my..."

[See full review](https://www.capterra.com/p/157153/Format/#Capterra___4223731)

DB

Darren B.

Photographer

> "Stunning templates."

[See full review](https://www.capterra.com/p/157153/Format/#Capterra___3541515)

HF

Heather F.

Freelance Designer and Artist

> "For the price I was paying, I felt that I wasn't getting the most out of my investment."

[See full review](https://www.capterra.com/p/157153/Format/#Capterra___4223731)

JO

Joseph O.

Owner

> "For the most part it is a great software but could still use a little tweaking"

[See full review](https://www.capterra.com/p/157153/Format/#Capterra___2944589)

FP

Frank P.

photographer

> "Perhaps they folded when they got an anonymous compliant? Or maybe they just don't like art, free expression, ideas and open dialog?"

[See full review](https://www.capterra.com/p/157153/Format/#Capterra___2377139)

[View Reviews](https://www.capterra.com/p/157153/Format/reviews/)

AI

Adibah I.

Account assistant

> "Adding modules and complete pre-built content areas, which you can then further personalise, is..."

[See full review](https://www.capterra.com/p/158081/Bookmark/#Capterra___4437519)

Joel S.

Co-owner

> "When changing a design on a section, you lose the text you've entered."

[See full review](https://www.capterra.com/p/158081/Bookmark/#Capterra___2881046)

AI

Adibah I.

Account assistant

> "It also works quite well on touch screens."

[See full review](https://www.capterra.com/p/158081/Bookmark/#Capterra___4437519)

CW

Craig W.

Director

> "Shop url capabilities are seriously poor too, the last ecommerce website we built we had to..."

[See full review](https://www.capterra.com/p/158081/Bookmark/#SoftwareAdvice___2557151)

Joel S.

Co-owner

> "Aida, the AI sure builder takes hours out of the design process, giving you several options in..."

[See full review](https://www.capterra.com/p/158081/Bookmark/#Capterra___2881046)

NL

Nathan L.

Freelance Web Developer

> "Bookmark lacks a lot of customization firepower compared to WordPress."

[See full review](https://www.capterra.com/p/158081/Bookmark/#Capterra___2685184)

VR

Verified Reviewer

Designer

> "It offers royalty free images on any topic saving time on copyrighted images."

[See full review](https://www.capterra.com/p/158081/Bookmark/#Capterra___2451319)

CW

Craig W.

Director

> "Serious flaw is no 301 redirect capabilities at the time we built in 2019."

[See full review](https://www.capterra.com/p/158081/Bookmark/#SoftwareAdvice___2557151)

VR

Verified Reviewer

Designer

> "It has numerous customisable templates to choose from making the overall design unique and..."

[See full review](https://www.capterra.com/p/158081/Bookmark/#Capterra___2451319)

SF

Sherry F.

Owner

> "It's extremely hard to keep my instore inventory synced with what is online. "

[See full review](https://www.capterra.com/p/158081/Bookmark/#Capterra___2822396)

KG

Kelly G.

Ceo

> "Easy to create original content with templates."

[See full review](https://www.capterra.com/p/158081/Bookmark/#Capterra___2862110)

MB

Michael B.

Owner

> "We lost dozens of sales due to the issue and Moneris didnt seem to think it was an urgent matter."

[See full review](https://www.capterra.com/p/158081/Bookmark/#Capterra___2845406)

CB

Christophe B.

web designer

> "I like the way Aida is designing the website . But it will be best if Aida can provide the most..."

[See full review](https://www.capterra.com/p/158081/Bookmark/#Capterra___2416478)

CB

Christophe B.

web designer

> "I am not sure how to edith the web , will probably need to watch some videos at first"

[See full review](https://www.capterra.com/p/158081/Bookmark/#Capterra___2416478)

MR

Marquita R.

Owner/Operator

> "I like the drag and drop feature, it does make things really easy."

[See full review](https://www.capterra.com/p/158081/Bookmark/#Capterra___3486276)

BL

Bryan L.

founder

> "I don't like how little known this website is."

[See full review](https://www.capterra.com/p/158081/Bookmark/#Capterra___2818133)

KA

Krystle A.

owner

> "Product suggestion feature makes it easy for customer to view related products (sales)"

[See full review](https://www.capterra.com/p/158081/Bookmark/#Capterra___2483159)

AP

Amber P.

owner

> "I was told it would be easier this way and it is not."

[See full review](https://www.capterra.com/p/158081/Bookmark/#Capterra___2576829)

[View Reviews](https://www.capterra.com/p/158081/Bookmark/reviews/)

## User interface

[Format](https://www.capterra.com/p/157153/Format/)

4.74 (207)

[Bookmark](https://www.capterra.com/p/158081/Bookmark/)

4.57 (134)

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

Access Controls/Permissions

207

Important

Activity Dashboard

150

Important

Activity Tracking

120

Important

Format

16/40

-   Access Controls/Permissions
-   Activity Dashboard
-   Activity Tracking
-   AI Copilot
-   Alerts/Notifications
-   API
-   Auto Update
-   Content Management
-   CRM
-   Custom Domains
-   Customizable Branding
-   Customizable Fields
-   Customizable Forms
-   Customizable Templates
-   Data Import/Export
-   Design Management
-   Drag & Drop
-   eCommerce Management
-   Generative AI
-   Landing Pages/Web Forms
-   Media Library
-   Multi-Language
-   Online Booking Tools
-   Online Store Builder
-   Pre-built Templates
-   Real Time Editing
-   Reporting/Analytics
-   SEO Management
-   Shopping Cart
-   Social Media Integration
-   SSL Security
-   Survey Builder
-   Third-Party Integrations
-   Visitor Tracking
-   Website Analytics
-   Website Hosting
-   Website Integration
-   Website Management
-   Widgets
-   WYSIWYG Editor

[See all features](https://www.capterra.com/p/157153/Format/#features)

Bookmark

Top features

23/40

-   Access Controls/Permissions
-   Activity Dashboard
-   Activity Tracking
-   AI Copilot
-   Alerts/Notifications
-   API
-   Auto Update
-   Content Management
-   CRM
-   Custom Domains
-   Customizable Branding
-   Customizable Fields
-   Customizable Forms
-   Customizable Templates
-   Data Import/Export
-   Design Management
-   Drag & Drop
-   eCommerce Management
-   Generative AI
-   Landing Pages/Web Forms
-   Media Library
-   Multi-Language
-   Online Booking Tools
-   Online Store Builder
-   Pre-built Templates
-   Real Time Editing
-   Reporting/Analytics
-   SEO Management
-   Shopping Cart
-   Social Media Integration
-   SSL Security
-   Survey Builder
-   Third-Party Integrations
-   Visitor Tracking
-   Website Analytics
-   Website Hosting
-   Website Integration
-   Website Management
-   Widgets
-   WYSIWYG Editor

[See all features](https://www.capterra.com/p/158081/Bookmark/#features)

### Recognition

No recognitions have been awarded to Format

Bookmark is recognized as a top-rated tool in 1 Capterra Shortlist reports

### Deployment & support

Format

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Bookmark

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Format

-   By Ideaform
-   Located in Canada
-   Founded in 2010

Bookmark

-   By Bookmark
-   Located in Canada
-   Founded in 2014

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Contact vendor for pricing

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Features

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Ease of Use

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Features

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Ease of Use

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Features

4.5

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Ease of Use

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4.4

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4.3

Features

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4.5

Ease of Use

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4.4

Features

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Ease of Use

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