# Compare Format vs Shogun 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare Format and Shogun based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/157153-201037/Format-vs-Shogun

---

# Format vs Shogun Features and Cost Comparison

Last updated March 13th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

FormatShogun2/4 selected

[Format](https://www.capterra.com/p/157153/Format/)[4.7 (207)](https://www.capterra.com/p/157153/Format/reviews/)

[Shogun](https://www.capterra.com/p/201037/Shogun/)[4.8 (105)](https://www.capterra.com/p/201037/Shogun/reviews/)

[## Format](https://www.capterra.com/p/157153/Format/)[4.7 (207)](https://www.capterra.com/p/157153/Format/reviews/)

Starting Price

$7.00/month

Value-for-Money

4.6

Functionality

4.4

Ease of Use

4.7

Customer Service

4.8

Reviews Sentiment

IM

IM

SD

Based on [207 reviews](#user-reviews)

Positive

201

Neutral

5

Negative

1

[## Shogun](https://www.capterra.com/p/201037/Shogun/)[4.8 (105)](https://www.capterra.com/p/201037/Shogun/reviews/)

Starting Price

$39.00/month

Value-for-Money

4.5

Functionality

4.5

Ease of Use

4.7

Customer Service

5

Reviews Sentiment

AA

LB

Based on [105 reviews](#user-reviews)

Positive

104

Neutral

0

Negative

1

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## Summary

* * *

Key features rated by users

Features selected based on 7,504 reviews from website builder software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

\--%Fit

Missing features

Not enough reviews

Feature ratings

Website Management

4.0

Website Hosting

NA

Design Management

\--

SSL Security

\--

Customizable Fields

NA

63%Fit

Missing features

Feature ratings

Website Management

4.7

Website Hosting

NA

Design Management

4.7

SSL Security

NA

Customizable Fields

4.6

User satisfaction

User satisfaction

4.7

User reviews[207](https://www.capterra.com/p/157153/Format/reviews/)

Ease of use

4.7

Functionality

4.4

Value for money

4.6

Customer support

4.8

User satisfaction

4.8

User reviews[105](https://www.capterra.com/p/201037/Shogun/reviews/)

Ease of use

4.7

Functionality

4.5

Value for money

4.5

Customer support

5.0

Price starts from

Price starts from

$7Per User, Per Month

-   Free version
-   Free trial

Price starts from

$39Flat Rate, Per Month

-   Free version
-   Free trial

Best for

Best for

Photographers, videographers, artists, designers, models, architects and all creative professionals that are looking to build an online portfolio or portfolio website.

Best for

Trusted by over 35,000 ecommerce brands like Beardbrand, Rumpl, and The Ridge, Shogun enables you to differentiate and increase conversions without needing to code.

## User reviews

Pros & cons

IM

Ian M.

freelance photographer and videographer

> "My favourite thing has been just playing around with the layout and getting things the way i want them to look for my..."

[See full review](https://www.capterra.com/p/157153/Format/#Capterra___3497079)

HF

Heather F.

Freelance Designer and Artist

> "The caps on the number of images or projects I could include felt very limiting, but the next tier of subscription felt..."

[See full review](https://www.capterra.com/p/157153/Format/#Capterra___4223731)

IM

Ian M.

freelance photographer and videographer

> "its all new to me making a website and the staff/ team have been so helpful."

[See full review](https://www.capterra.com/p/157153/Format/#Capterra___3497079)

HF

Heather F.

Freelance Designer and Artist

> "For the price I was paying, I felt that I wasn't getting the most out of my investment."

[See full review](https://www.capterra.com/p/157153/Format/#Capterra___4223731)

SD

Stacy D.

Arts Department Chair

> "The customer service people are knowledgeable, king, and patient. "

[See full review](https://www.capterra.com/p/157153/Format/#Capterra___3462729)

FP

Frank P.

photographer

> "Perhaps they folded when they got an anonymous compliant? Or maybe they just don't like art, free expression, ideas and..."

[See full review](https://www.capterra.com/p/157153/Format/#Capterra___2377139)

DB

Darren B.

Photographer

> "Stunning templates."

[See full review](https://www.capterra.com/p/157153/Format/#Capterra___3541515)

AW

Alex W.

Photographer

> "One thing I dislike about Format is that you cannot pay for a 6 month plan."

[See full review](https://www.capterra.com/p/157153/Format/#Capterra___2174386)

[View Reviews](https://www.capterra.com/p/157153/Format/reviews/)

AA

Adam A.

Head of PPC

> "How it integrates directly with Shopify, allowing me to build on brand landing pages for our ppc campaigns using the theme's..."

[See full review](https://www.capterra.com/p/201037/Shogun/#Capterra___6494827)

SH

Samantha H.

Marketing Director

> "I do have issues with sizing things(containers/font/spacing) across different formats like desktop vs tablet vs laptop"

[See full review](https://www.capterra.com/p/201037/Shogun/#Capterra___6491946)

LB

Lidia B.

Operations Manager

> "Intuitive drag and drop page builder, extra option to add custom CSS, being able to include custom fonts and of course, the..."

[See full review](https://www.capterra.com/p/201037/Shogun/#Capterra___6476289)

AH

Ash H.

eCommerce Manager

> "Slight frustration is that it would be great to use our own CDN for imagery to improve speed of load and also the same for some..."

[See full review](https://www.capterra.com/p/201037/Shogun/#Capterra___6439166)

GB

Guy B.

Community and Content Manager

> "We were able to create highly customised landing and internal pages that greatly contributed to the communication objectives for..."

[See full review](https://www.capterra.com/p/201037/Shogun/#Capterra___6383645)

MR

Malin R.

Digital Project Manager

> "The regular text element don't have different settings for mobile which makes the adjustment for different width a bit tricky."

[See full review](https://www.capterra.com/p/201037/Shogun/#Capterra___6523372)

EL

Erika L.

Web Content Manager

> "The ability to include links, whether through hyper-links or buttons is nice, it is perfect for our product pages and blogs."

[See full review](https://www.capterra.com/p/201037/Shogun/#Capterra___6466261)

AB

Amanda B.

Manager

> "It is very expensive and the price difference between each plan is massive, so you can't make small upgrades as you grow."

[See full review](https://www.capterra.com/p/201037/Shogun/#Capterra___6402367)

LM

Lance M.

Web Developer

> "Sections and elements are fully customizable and you can even add raw HTML and Javascript if needed."

[See full review](https://www.capterra.com/p/201037/Shogun/#Capterra___6417459)

JP

Jeff P.

Chief Creative Officer

> "When it doesn't save or post and I need to reset the page and redo work already done."

[See full review](https://www.capterra.com/p/201037/Shogun/#Capterra___6370981)

MC

Morga C.

eCommerce Manager

> "We use Shogun for our home page and landing pages as it's relatively easy and quick with its no-code functionality."

[See full review](https://www.capterra.com/p/201037/Shogun/#Capterra___6437240)

DN

Dustin N.

Multimedia Designer

> "I noticed once switching to shogun my page speeds suffered a bit, but it isn't something too noticeable on the front end."

[See full review](https://www.capterra.com/p/201037/Shogun/#Capterra___6467214)

AA

Adam A.

Head of PPC

> "Great so far, allows us to build dedicated ppc landing pages quickly and on brand."

[See full review](https://www.capterra.com/p/201037/Shogun/#Capterra___6494827)

MB

Molly B.

graphic design

> "I think we're also missing some of the newest features because we're on a legacy plan, but upgrading is out of our budget right..."

[See full review](https://www.capterra.com/p/201037/Shogun/#Capterra___6441389)

MA

Macsen A.

Marketing Manager

> "Great interface, lots of templates and design options to go beyond the limitations of Shopify website design."

[See full review](https://www.capterra.com/p/201037/Shogun/#Capterra___6358285)

NB

Nicole B.

Owner

> "It takes forever to save and load and often doesn't save my changes, also."

[See full review](https://www.capterra.com/p/201037/Shogun/#Capterra___6484219)

SN

Shireen N.

Owner

> "I can set up my own templates and adjust them very quickly, a major time saver for this small business owner."

[See full review](https://www.capterra.com/p/201037/Shogun/#Capterra___6343462)

WG

Will G.

Creative Director

> "Some elements can be glitchy which limits scope for widespread use."

[See full review](https://www.capterra.com/p/201037/Shogun/#Capterra___6454181)

AE

Alia E.

Marketing Manager

> "The drag-and-drop builder makes it so easy to design stunning pages, and the templates are a huge time-saver."

[See full review](https://www.capterra.com/p/201037/Shogun/#Capterra___6496673)

MB

Molly B.

graphic design

> "Some of the responsive settings are also confusing and difficult to navigate."

[See full review](https://www.capterra.com/p/201037/Shogun/#Capterra___6441389)

TS

Tanya S.

Marketing Manager

> "Easy drag and drop design elements, and several layout options/tools that exceed what BigCommerce platform offers."

[See full review](https://www.capterra.com/p/201037/Shogun/#Capterra___6335167)

TS

Tomo S.

Staff

> "I'm not sure if it's due to my PC or slow internet connection."

[See full review](https://www.capterra.com/p/201037/Shogun/#Capterra___6416464)

SS

Shada S.

Product Manager

> "They have a strong support team that is available to help with any ask, whether is updating content, access or just general..."

[See full review](https://www.capterra.com/p/201037/Shogun/#Capterra___6509504)

JD

Jade D.

Founder and Director

> "No more waiting for days for shitty customer service or for your web developer to take their sweet time getting back to you."

[See full review](https://www.capterra.com/p/201037/Shogun/#Capterra___6494334)

SA

Sean A.

CX Director

> "I love creating fun pages and all of the customizable things I can do to assets and blocks I drop in place...still a lot to learn..."

[See full review](https://www.capterra.com/p/201037/Shogun/#Capterra___6329349)

TP

Tom P.

Graphic Designer

> "There's still a level of 'hand-holding' that can make an experienced user frustrated at times."

[See full review](https://www.capterra.com/p/201037/Shogun/#Capterra___6349404)

AE

Alia E.

Marketing Manager

> "It’s helped us elevate our site’s design, and the customer support has always been prompt and helpful whenever I needed..."

[See full review](https://www.capterra.com/p/201037/Shogun/#Capterra___6496673)

AD

Amanda D.

Marketing Coordinator

> "It's difficult to use shogun without using very simple elements."

[See full review](https://www.capterra.com/p/201037/Shogun/#Capterra___6332263)

EA

Emily A.

Director

> "Shogun is a gamechanger and great customisation alternative to expensive Shopify themes."

[See full review](https://www.capterra.com/p/201037/Shogun/#Capterra___6518253)

SS

Shada S.

Product Manager

> "UI is bit difficult to get accustomed to."

[See full review](https://www.capterra.com/p/201037/Shogun/#Capterra___6509504)

[View Reviews](https://www.capterra.com/p/201037/Shogun/reviews/)

## User interface

[Format](https://www.capterra.com/p/157153/Format/)

4.74 (207)

[Shogun](https://www.capterra.com/p/201037/Shogun/)

4.82 (105)

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

Access Controls/Permissions

207

Important

Activity Dashboard

150

Important

Activity Tracking

120

Important

Format

16/40

-   Access Controls/Permissions
-   Activity Dashboard
-   Activity Tracking
-   AI Copilot
-   Alerts/Notifications
-   API
-   Auto Update
-   Content Management
-   CRM
-   Custom Domains
-   Customizable Branding
-   Customizable Fields
-   Customizable Forms
-   Customizable Templates
-   Data Import/Export
-   Design Management
-   Drag & Drop
-   eCommerce Management
-   Generative AI
-   Landing Pages/Web Forms
-   Media Library
-   Multi-Language
-   Online Booking Tools
-   Online Store Builder
-   Pre-built Templates
-   Real Time Editing
-   Reporting/Analytics
-   SEO Management
-   Shopping Cart
-   Social Media Integration
-   SSL Security
-   Survey Builder
-   Third-Party Integrations
-   Visitor Tracking
-   Website Analytics
-   Website Hosting
-   Website Integration
-   Website Management
-   Widgets
-   WYSIWYG Editor

[See all features](https://www.capterra.com/p/157153/Format/#features)

Shogun

Top features

27/40

-   Access Controls/Permissions
-   Activity Dashboard
-   Activity Tracking
-   AI Copilot
-   Alerts/Notifications
-   API
-   Auto Update
-   Content Management
-   CRM
-   Custom Domains
-   Customizable Branding
-   Customizable Fields
-   Customizable Forms
-   Customizable Templates
-   Data Import/Export
-   Design Management
-   Drag & Drop
-   eCommerce Management
-   Generative AI
-   Landing Pages/Web Forms
-   Media Library
-   Multi-Language
-   Online Booking Tools
-   Online Store Builder
-   Pre-built Templates
-   Real Time Editing
-   Reporting/Analytics
-   SEO Management
-   Shopping Cart
-   Social Media Integration
-   SSL Security
-   Survey Builder
-   Third-Party Integrations
-   Visitor Tracking
-   Website Analytics
-   Website Hosting
-   Website Integration
-   Website Management
-   Widgets
-   WYSIWYG Editor

[See all features](https://www.capterra.com/p/201037/Shogun/#features)

### Recognition

No recognitions have been awarded to Format

No recognitions have been awarded to Shogun

### Deployment & support

Format

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Shogun

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Format

-   By Ideaform
-   Located in Canada
-   Founded in 2010

Shogun

-   By Shogun
-   Located in United States
-   Founded in

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