# Dynamics 365 vs Act!: Features and Cost Comparison 2026 | Capterra > Dynamics 365 vs Act!: Which crm tool is right for you? Dive into our detailed comparison of their features, costs, and user experience to make your decision. Source: https://www.capterra.com/compare/157279-175860/Dynamics-365-vs-Act --- # Dynamics 365 vs Act! Features and Cost Comparison Last updated May 11th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: Dynamics 365Act!2/4 selected [Dynamics 365](https://www.capterra.com/p/157279/Dynamics-365/)[4.4 (5819)](https://www.capterra.com/p/157279/Dynamics-365/reviews/) [Act!](https://www.capterra.com/p/175860/Act/)[3.9 (906)](https://www.capterra.com/p/175860/Act/reviews/) [## Dynamics 365](https://www.capterra.com/p/157279/Dynamics-365/)[4.4 (5819)](https://www.capterra.com/p/157279/Dynamics-365/reviews/) [## Act!](https://www.capterra.com/p/175860/Act/)[3.9 (906)](https://www.capterra.com/p/175860/Act/reviews/) Starting Price $50.00/month Starting Price $50.00/month Value-for-Money 4.1 Functionality 4.3 Ease of Use 4.1 Customer Service 4.2 Starting Price $30.00/month Starting Price $30.00/month Value-for-Money 3.8 Functionality 3.9 Ease of Use 3.9 Customer Service 3.6 Reviews Sentiment Based on [5,819 reviews](https://www.capterra.com/p/157279/Dynamics-365/reviews/) Positive 5,135 Neutral 549 Negative 135 Positive 5,135 Neutral 549 Negative 135 Reviews Sentiment JS Based on [906 reviews](https://www.capterra.com/p/175860/Act/reviews/) Positive 647 Neutral 107 Negative 152 Positive 647 Neutral 107 Negative 152 Best for (according to reviews) - **Business size**: Small businesses account for 47% of reviews (2,750), suggesting strong market traction in this segment compared to enterprise (16%) and midsize (14%) organizations. - **Industry**: Computer software, IT services, and education management together represent 23% of reviews, indicating adoption across technology and educational sectors. - **Use cases**: CRM (34%), business management (33%), and dashboard (17%) functions are frequently cited, highlighting its role in customer and operational management. Best for (according to reviews) - **Business size**: Small businesses account for 582 reviews, representing 70% of feedback, indicating strong adoption among this segment. - **Industry**: Management consulting, financial services, and real estate together contribute 18% of reviews, showing moderate engagement across these sectors. - **Use cases**: CRM (52%), contact management (41%), and marketing automation (19%) are primary uses, highlighting focus on customer and contact management. ## Not a match? Find software alternatives tailored to your priorities. These software suggestions are similar to those you’re currently comparing. Highest Rated ### Brevo 4.6 (3,439) * * * Starting Price $9.00 Usage Based,Per Month Free Trial Free Version * * * User rating 94% of reviewers rated it above 4 stars * * * ### NetSuite 4.2 (2,035) * * * Starting Price Contact vendor for pricing Free Trial Free Version * * * User rating 85% of reviewers rated it above 4 stars * * * ### Wrike 4.4 (2,984) * * * Starting Price $10.00 Per User,Per Month Free Trial Free Version * * * User rating 89% of reviewers rated it above 4 stars * * * ### Xero 4.4 (3,290) * * * Starting Price $25.00 Flat Rate,Per Month Free Trial Free Version * * * User rating 88% of reviewers rated it above 4 stars * * * ## Send this comparison chart to my inbox ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. ## Reviewer verdict Dynamics 365 Reviewers find Dynamics 365 best suited for organizations seeking a comprehensive CRM platform with strong integration into the Microsoft ecosystem, including Outlook, Excel, and SharePoint. Users value its advanced analytics, automation, and customizable pipeline management, saying these features support complex sales and business processes. They note that it provides a unified view across CRM, ERP, and other business functions, though they mention the high cost and steep learning curve as potential barriers for smaller teams. Act! Act! users consider it ideal for small businesses or teams prioritizing affordability and straightforward contact management. They highlight its user-friendly interface, efficient lead and sales tracking, and easy migration from tools like Excel and Word. Reviewers appreciate its customizable fields and Outlook integration, mentioning that it offers essential CRM capabilities without overwhelming complexity, though they note that software upgrades and customer support can be challenging. ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Features comparison When looking at crm tools like Dynamics 365 and Act!, price is just one factor to consider. Understanding their features and differences can help determine which one best suits your needs, maximizing efficiency while avoiding unnecessary costs. Here's how they compare in key areas that matter most. \[[1](#source-item-1)\] Key features rated by users Features selected based on 44,336 reviews from CRM users. about the Fit Score methodology. Fit Score methodology To calculate the Fit Score, our proprietary methodology factors in the following: - The importance level for each feature. By default, this is determined by user reviews. They can rate a feature Critical, High, Low, or Not Used. - Feedback from real users on how the product performs for each key feature, derived from verified user reviews and ratings. Please note: - To calculate the Fit Score, the number of reviews for those features and the actual rating carry the same weight. You might see that, in some cases, even though the ratings are the same, we still determine a winner because it had more reviews. - If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Dynamics 365 82%Fit High performer Feature ratings Contact Database 4.5 Contact Management 4.4 Lead Management 4.4 Sales Pipeline Management 4.4 Act! 78%Fit Feature ratings Contact Database 4.6 Contact Management 4.3 Lead Management 4.0 Sales Pipeline Management 4.0 Contact Database 4.5 (368) 4.6 (96) Dynamics 365 users appreciate the centralized repository for contact information, which they say enhances CRM capabilities and integrates seamlessly with other Microsoft tools. They value the customization options and robust data analysis capabilities, though some users mention challenges when migrating from other systems. Users also highlight the security and compliance features. Act! users find the contact database easy to use and manage, saying that they can categorize and retrieve detailed information quickly. They appreciate the customizable fields and the ease of migrating from Excel and Word documents. Overall, users value Dynamics 365 for its integration and customization, while they find Act! user-friendly and efficient for managing large volumes of contacts. Contact Management 4.4 (603) 4.3 (120) Dynamics 365 reviewers value the seamless integration with Microsoft tools, centralized data, and advanced analytics for enhancing customer relationships. They appreciate the ability to track interactions, segment contacts, and automate tasks, which they say improves operational efficiency. Some users mention the need for regular updates to keep the data accurate. Act! users highlight the ease of tracking interactions and scheduling tasks, appreciating the customizable fields and user-friendly interface. They find it essential for maintaining client relationships and organizing contact data. In summary, users find Dynamics 365 valuable for its integration and advanced features, while they appreciate Act! for its simplicity and effectiveness in managing contacts. Lead Management 4.4 (401) 4.0 (89) Dynamics 365 users appreciate the comprehensive lead management features, including lead scoring, automated capture, and nurturing capabilities. They find it enhances sales efficiency and drives revenue growth, though some users mention integration challenges with marketing automation tools. Act! users value the ability to categorize leads by campaign and track interactions, which they say helps in staying organized and proactive. They find it essential for managing daily workloads and maintaining client relationships. Overall, users think Dynamics 365 offers robust lead management with advanced automation, while they value Act! for its intuitive categorization and tracking features. Sales Pipeline Management 4.4 (408) 4.0 (58) Dynamics 365 users highlight the importance of sales pipeline management for tracking opportunities, forecasting, and optimizing sales processes. They appreciate the visual representation, customization options, and integration with other modules. Some users mention the need for accurate data entry to ensure reliable insights. Act! users find the sales pipeline management feature easy to use and valuable for forecasting and tracking sales stages. They appreciate the ability to monitor goals and identify revenue strengths and weaknesses. In general, users find Dynamics 365 beneficial for its comprehensive and customizable pipeline management, while they value Act! for its straightforward and effective tracking capabilities. ## Pricing comparison ### Starting prices Dynamics 365 $50.00 Per User (Per Month) Free Trial Free Version [View pricing plans](https://www.capterra.com/p/157279/Dynamics-365/pricing/) Act! $30.00 Per User (Per Month) Free Trial Free Version [View pricing plans](https://www.capterra.com/p/175860/Act/pricing/) ### Value-for-money analysis 4.1 (5819) 3.8 (906) A dive into reviewer perceptions about the value for money of both Dynamics 365 and Act! demonstrates that Dynamics 365 reviewers consider it to offer a comprehensive suite of business applications, while Act! reviewers comment on its affordability and suitability for small businesses. Reviewers find Dynamics 365 to be a robust and integrated platform that covers various business areas such as sales, marketing, finance, and operations. They appreciate its cloud-based nature, which reduces hardware costs, and its ability to streamline workflows and improve efficiency. However, some users note that the software can be expensive, particularly for small businesses, and the complex licensing structure can add to the overall cost. When it comes to Act!, reviewers appreciate its cost-effectiveness, especially for small businesses. They highlight its reasonable pricing, the availability of a perpetual license, and the ability to add functionalities as needed. However, some users mention that the subscription model and additional costs for support and upgrades can be prohibitive. They also indicate that the software may not be as feature-rich as some competitors, which can be a drawback for larger organizations. ## Integrations Popular Integrations Compare available integrations between Dynamics 365 and Act!. ### LinkedIn for Business Dynamics 365 Act! ### Microsoft Outlook Dynamics 365 Act! ### Microsoft 365 Dynamics 365 Act! ### Microsoft Excel Dynamics 365 Act! ### Zapier Dynamics 365 Act! ### airSlate SignNow Dynamics 365 Act! ### iCloud Dynamics 365 Act! ### ADP Workforce Now Dynamics 365 Act! Total Integrations 24 Microsoft Outlook Reviewers mention that Dynamics 365 integrates seamlessly with Outlook, which they note helps manage emails, calendars, and contacts efficiently, enhancing communication and lead tracking. Microsoft Excel Users report that Dynamics 365 integrates well with Excel, citing that it facilitates data import/export, report generation, and detailed data analysis, making it essential for business operations. Microsoft SharePoint Reviewers state that Dynamics 365 integrates smoothly with SharePoint, which they say enables efficient document management, secure storage, and collaboration, enhancing overall business workflow. Dynamics 365 Integrations (24) - [ADP Workforce Now](https://www.capterra.com/p/155895/WorkforceNow/) - [airSlate SignNow](https://www.capterra.com/p/154418/SignNow/) - [Ameyo](https://www.capterra.com/p/85852/Ameyo/) - [AskNicely](https://www.capterra.com/p/141434/AskNicely-for-NPS/) - [Campaign Monitor by Marigold](https://www.capterra.com/p/76928/Campaign-Monitor/) - [Docusign](https://www.capterra.com/p/121506/Docusign/) - [Five9](https://www.capterra.com/p/132405/Five9/) - [Gainsight CS](https://www.capterra.com/p/148980/Gainsight/) - [InsideView](https://www.capterra.com/p/178108/Apex/) - [Lattice Engines](https://www.capterra.com/p/167480/Predictive-Insights-Platform/) - [LinkedIn for Business](https://www.capterra.com/p/213505/LinkedIn-for-Business/) - [Microsoft 365](https://www.capterra.com/p/227157/Microsoft-365/) - [Microsoft Azure](https://www.capterra.com/p/16365/Azure/) - [Microsoft Excel](https://www.capterra.com/p/176574/Excel/) - [Microsoft Outlook](https://www.capterra.com/p/227138/Microsoft-Outlook/) - [Microsoft Power BI](https://www.capterra.com/p/176586/Power-BI/) - [Microsoft SharePoint](https://www.capterra.com/p/1167/SharePoint/) - [Microsoft Teams](https://www.capterra.com/p/168668/Microsoft-Teams/) - [PandaDoc](https://www.capterra.com/p/131735/PandaDoc/) - [PROS Smart CPQ](https://www.capterra.com/p/79260/PROS-Smart-CPQ/) - [Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/) - [Sana Commerce](https://www.capterra.com/p/139645/Sana-Commerce/) - [SOFT4Spaces](https://www.capterra.com/p/169422/SOFT4-RealEstate/) - [Tacton CPQ](https://www.capterra.com/p/58632/Tacton-Configurator/) Total Integrations 24 Microsoft Outlook Users mention that Act! integrates with Outlook for email tracking, synchronization, and managing communication history, which they say enhances contact management and streamlines email-related tasks. Act! Integrations (24) - [BigCommerce](https://www.capterra.com/p/131883/Bigcommerce/) - [Dropbox Business](https://www.capterra.com/p/143068/Dropbox-Business/) - [Ecwid](https://www.capterra.com/p/143648/Ecwid/) - [Eventbrite](https://www.capterra.com/p/114949/Eventbrite/) - [FreshBooks](https://www.capterra.com/p/142390/FreshBooks/) - [Freshdesk](https://www.capterra.com/p/124981/Freshdesk/) - [Google Contacts](https://www.capterra.com/p/203196/Google-Contacts/) - [Google Workspace](https://www.capterra.com/p/247901/Google-Workspace/) - [iCloud](https://www.capterra.com/p/204717/iCloud/) - [Instagram](https://www.capterra.com/p/210721/Instagram/) - [LinkedIn for Business](https://www.capterra.com/p/213505/LinkedIn-for-Business/) - [Meta for Business](https://www.capterra.com/p/213257/Facebook/) - [Microsoft 365](https://www.capterra.com/p/227157/Microsoft-365/) - [Microsoft Outlook](https://www.capterra.com/p/227138/Microsoft-Outlook/) - [QuickBooks Online](https://www.capterra.com/p/190778/QuickBooks-Online/) - [Shopify](https://www.capterra.com/p/83891/Shopify/) - [Slack](https://www.capterra.com/p/135003/Slack/) - [SurveyMonkey](https://www.capterra.com/p/253516/SurveyMonkey/) - [Twitter/X](https://www.capterra.com/p/214056/Twitter/) - [Volusion](https://www.capterra.com/p/32398/Volusion-eCommerce/) - [Wufoo](https://www.capterra.com/p/224990/Wufoo/) - [Xero](https://www.capterra.com/p/120109/Xero/) - [Zapier](https://www.capterra.com/p/130182/Zapier/) - [Zendesk Suite](https://www.capterra.com/p/164283/Zendesk/) For each product, we show you the most common integrations according to our user reviews and analyze themes in what reviewers say to highlight what you need to know. ## How does the user experience compare on Dynamics 365 vs Act!? ### Overall rating 4.4 (5819) 3.9 (906) ### User interface Dynamics 365 Act! ### Customer service and support Dynamics 365 Email/Help Desk FAQs/Forum Knowledge Base Phone Support 24/7 (Live rep) Chat Act! Email/Help Desk FAQs/Forum Knowledge Base Phone Support 24/7 (Live rep) Chat ## What users say about the pros and cons of Dynamics 365 vs Act! When it comes to crm tools, Dynamics 365 and Act! are two options that have been reviewed on Capterra by verified reviewers. Explore the experiences our reviewers have shared about Dynamics 365 and Act! to see how they stack up against one another and pick the one that would best fit your needs. Users appreciate Dynamics 365 for its seamless integration with other Microsoft products, such as Office 365 and Azure, enhancing productivity and data sharing. They also value its comprehensive CRM management, which ties together CRM, ERP, and other functions for a 360-degree business view. Additionally, reviewers find its task management tools, powered by AI and automation, effective in streamlining business processes. At the same time, Act! users highlight its robust contact management features, which help organize customer information efficiently. They also commend its flexible CRM system and the ability to customize the platform to meet specific business needs. As for the cons, Dynamics 365 users mention its high pricing and complex licensing structure as significant drawbacks. They also find the user interface challenging and note a steep learning curve. Meanwhile, Act! users criticize the software upgrades for being problematic and expensive. They also express dissatisfaction with customer service and issues related to different software versions. \[[2](#source-item-2)\] Pros Dynamics 365 Manish C Microsoft AdminAccounting, 201 - 500 employeesUsed the software for: 6-12 months. “It offers strong customization, centralized administration, and scalable cloud capabilities, which make managing users, workflows, and data efficient.“ April 29, 2026 LB Lucas B IT Service Desk AnalystFinancial Services, 501 - 1,000 employeesUsed the software for: 6-12 months. “My overall experience with Dynamics 365 has been strong because it brings so many moving parts of a business into one connected platform, making it easier to see the full picture and act on it. Once you get past the initial learning curve, the system feels powerful and flexible—automation, reporting, and integrations all work together to streamline daily operations.“ March 6, 2026 Act! JS Jack S OwnerMarketing and Advertising, 2 - 10 employeesUsed the software for: More than 2 years. “Full data management / CRM making it easy to systematically process the collection, storing, updating and utilizing information about contacts to build and maintain relationships, streamline business operations, and improve customer service.“ December 1, 2025 DS Dominic S Financial advisorFinancial Services, 11 - 50 employeesUsed the software for: More than 2 years. “The contact management features are especially helpful, allowing us to keep detailed records of client interactions, policies, and renewal timelines.“ April 29, 2026 Cons Dynamics 365 Vaibhav C AnalystFinancial Services, 51 - 200 employeesUsed the software for: More than 2 years. “Another limitation is the lack of functionality to clearly distinguish between a quick “hi/hello” phone call and a more meaningful business conversation - both tend to be logged in the same way, which can be misleading when reviewing client engagement.“ February 9, 2026 MG Matt G DirectorInsurance, 201 - 500 employeesUsed the software for: 6-12 months. “The system is very cumbersome, users have a hard time self-servicing and need a lot of hand-holding for simple entry and analysis.“ April 14, 2026 Act! BC Brian C DirectorResearch, 11 - 50 employeesUsed the software for: More than 2 years. “By tying our database to online forms, we increase the risk of bad info overwriting good data.“ March 24, 2026 PR Paul R sales managerPrinting, 11 - 50 employeesUsed the software for: 1-2 years. “Sometimes the phone connection is a little hard to hear and the screen were you need to add new contacts can be difficult.“ May 5, 2026 * * * Sources 1. Our research team identified features from vendor websites based on their analysis of what users find valuable or expect from crm software. This list is not exhaustive. For additional features, refer to the vendor’s website. 2. Review excerpts are passages extracted from longer reviews written by verified reviewers. We obtain these excerpts by applying an algorithm that considers factors including, but not limited to, length, topic coverage, and thematic relevance. Excerpts are evaluated for positive or negative sentiment and receive a sentiment score. They represent user opinion and do not represent the views of, nor constitute, an endorsement by Capterra or its affiliates. Excerpts are not edited for clarity or grammar. * * * Need Help Deciding Between Dynamics 365 and Act!? Talk to a Capterra advisor for free and get results within 15 minutes. Popular comparisons - [Dynamics 365 vs QuickBooks Online](https://www.capterra.com/compare/157279-190778/Dynamics-365-vs-QuickBooks-Online) - [Dynamics 365 vs Salesforce Sales Cloud](https://www.capterra.com/compare/61368-157279/Salesforce-vs-Dynamics-365) - [Dynamics 365 vs Jobber](https://www.capterra.com/compare/127994-157279/Jobber-vs-Dynamics-365) - [Dynamics 365 vs monday.com](https://www.capterra.com/compare/147657-157279/monday-com-vs-Dynamics-365) - [Dynamics 365 vs Odoo](https://www.capterra.com/compare/135618-157279/Odoo-vs-Dynamics-365) - [Act! vs Salesforce Sales Cloud](https://www.capterra.com/compare/61368-175860/Salesforce-vs-Act) - [Act! vs HubSpot CRM](https://www.capterra.com/compare/152373-175860/HubSpot-CRM-vs-Act) - [Act! vs Zoho CRM](https://www.capterra.com/compare/155928-175860/Zoho-CRM-vs-Act) - [Act! vs Bigin by Zoho CRM](https://www.capterra.com/compare/175860-204998/Act-vs-Bigin-by-Zoho-CRM) - [Act! vs eWay-CRM](https://www.capterra.com/compare/152769-175860/eWay-CRM-vs-Act)