# Compare MaxBulk Mailer vs Buttondown 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare MaxBulk Mailer and Buttondown based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/157470-10008721/MaxBulk-Mailer-vs-Buttondown

---

# MaxBulk Mailer vs Buttondown Features and Cost Comparison

Last updated June 3rd, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

MaxBulk MailerButtondown2/4 selected

[MaxBulk Mailer](https://www.capterra.com/p/157470/MaxBulk-Mailer/)[4.3 (136)](https://www.capterra.com/p/157470/MaxBulk-Mailer/reviews/)

[Buttondown](https://www.capterra.com/p/10008721/Buttondown/)[4.8 (114)](https://www.capterra.com/p/10008721/Buttondown/reviews/)

[## MaxBulk Mailer](https://www.capterra.com/p/157470/MaxBulk-Mailer/)[4.3 (136)](https://www.capterra.com/p/157470/MaxBulk-Mailer/reviews/)

Starting Price

$99.95one time

Value-for-Money

4.2

Functionality

4

Ease of Use

3.9

Customer Service

3.8

Reviews Sentiment

Based on [136 reviews](#user-reviews)

Positive

111

Neutral

17

Negative

8

[## Buttondown](https://www.capterra.com/p/10008721/Buttondown/)[4.8 (114)](https://www.capterra.com/p/10008721/Buttondown/reviews/)

Starting Price

$9.00/month

Value-for-Money

4.6

Functionality

4.6

Ease of Use

4.5

Customer Service

4.9

Reviews Sentiment

Based on [114 reviews](#user-reviews)

Positive

108

Neutral

6

Negative

0

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## Send this comparison chart to my inbox

### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.

## Summary

* * *

Key features rated by users

Features selected based on 14,491 reviews from email marketing software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

\--%Fit

Missing features

Not enough reviews

Feature ratings

Email Campaign Management

5.0

Campaign Scheduling

\--

Newsletter Management

\--

Email Tracking

\--

Customizable Branding

NA

\--%Fit

Missing features

Not enough reviews

Feature ratings

Email Campaign Management

4.8

Campaign Scheduling

4.8

Newsletter Management

NA

Email Tracking

\--

Customizable Branding

\--

User satisfaction

User satisfaction

4.3

User reviews[136](https://www.capterra.com/p/157470/MaxBulk-Mailer/reviews/)

Ease of use

3.9

Functionality

4.0

Value for money

4.2

Customer support

3.8

User satisfaction

4.8

User reviews[114](https://www.capterra.com/p/10008721/Buttondown/reviews/)

Ease of use

4.5

Functionality

4.6

Value for money

4.6

Customer support

4.9

Price starts from

Price starts from

$99.95Per User, One Time

-   Free version
-   Free trial

Price starts from

$9Flat Rate, Per Month

-   Free version
-   Free trial

Best for

Best for

Solution is suited for small companies and individuals.

Best for

Businesses and organizations who don't want to spend all day dealing with yet another tool. Thousands of businesses trust us because we're easy and reliable.

## User reviews

Pros & cons

Not enough reviews

DR

David R.

Towering Figure

> "The interface is beautiful and IT WORKS, the free analytics provided are just what I want, and the personal service is unmatched."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6466068)

AK

Alexander K.

CEO and Founder

> "So it might be a cookie-setting issue or so, not sure. And there was incidence in August where emails were stuck in the "Draft" status and I didn’t..."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___7003084)

ES

Ezra S.

Creator

> "The default templates and options are appropriate for most basic newsletters, and I was up and running in no time."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6405352)

SK

Scott K.

Owner, Engineer

> "One of the only things I've found missing so far is that I'd like an option to go back and schedule posts that were published before setting up..."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___5025276)

MC

Mags C.

Writer

> "I’ve been using Buttondown to write and distribute a personal newsletter — I take paid subscriptions, but it’s essentially a small-scale,..."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___5080566)

CV

Cristiano V.

Director

> "There are same function that still need to be better implemented, I do not like that I can only dived the list in paid and free, and that on the..."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___4934503)

EB

Eivind B.

Consultant

> "For people looking for a straight forward way to communicate with their audience, I think Buttondown gives the most straight forward way of doing..."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6424523)

DR

David R.

Towering Figure

> "If a person signs up twice, the sign-up is simply ignored and I don't think the signer-upper gets notice either."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6466068)

DR

David R.

Towering Figure

> "I am not a huge user but I use it to sell artwork and promote shows, and it works."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6466068)

MS

Maggie S.

Therapist

> "Some of the language is a bit confusing for folks who don't have a coding background."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6673539)

KM

Kolawole M.

Engineering Writer

> "The tool job is to help you craft emails and send them, it does it best."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6818969)

MT

Matt T.

writer

> "the pricing structure meant that I could not create two newsletters without paying a higher payment plan, despite both newsletters having a small..."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6155502)

AW

Aaron W.

NA

> "I love being able to support handmade software that is built by people who care about quality and service."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6408709)

BL

Ben L.

Writer

> "It doesn’t look like I’m able to use any analytics software."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6818711)

VR

Verified Reviewer

Owner

> "I like the small personalized feel of the service, the \[sensitive content hidden\] and the communications. "

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6407760)

SV

Sylvia V.

Owner

> "A bit slower than our previous newsletter subscription co."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6478184)

SC

Sascha C.

Consultant

> "Buttondown offers the easiest and fastest way to set up a regular newsletter."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6474742)

IC

Isabel C.

Author

> "I wish I could look at the list of my sent emails in descending order from email last sent to oldest email, but perhaps I have not figured out how..."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6158287)

EMA

E M A.

Author

> "I was amazed to even find a page about when and how Buttondown provides information to law enforcement - all platforms have a clause in their..."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6031295)

VL

Vincent L.

Sommelier

> "I've had to spend a lot of time to understand how to configure the whole thing."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6779012)

AM

Andrew M.

Owner

> "Clean design, but fully featured for all my email needs."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6485595)

SN

Steph N.

Freelance Editor and Writer

> "I would like a way to select fonts and a means of centering the text, but, so far, I haven't discovered how to do so."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6308381)

KH

Kate H.

Productivity Coach

> "I've reached out with questions a few times and \[sensitive content hidden\] has responded promptly and with really clear instructions."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6698722)

AR

Alis R.

author

> "A lot of this is my own ignorance; some of it might be helped with a little more explanatory text or even "explain it to me like I'm a five year..."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6137072)

KC

Kevin C.

Self Employed

> "The editor supports writing in both rich text and Markdown modes, plus comes with a live preview."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6133093)

RM

Rupert M.

CEO

> "I never got a response to my support emails!"

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6678783)

JW

Jenny W.

Writer

> "I feel like this is going to help cultivate a much more genuine connection with people who read my words."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6847345)

SM

Scott M.

Author

> "I don't really have any bug reports or problems worth mentioning."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6565038)

MK

Matthew K.

Strategy Partner

> "Simple yet powerful features like automation+ Wide range of subscription methods, including API+ Amazing support from the team"

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___5056181)

GA

Geoffrey A.

Proprietor

> "it is disappointing that most email clients trash carefully created CSS formatting tweaks."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6104650)

ER

Ed R.

Co-Founder and Principal

> "It was really straightforward to go from "Shall I start a newsletter?" to "Let's hit Send on my first email""

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6776437)

NR

Noel R.

Software Author

> "I've had some issues with styling of code snippets in different browsers"

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___5080104)

ES

Ezra S.

Creator

> "It is a relatively simple platform, which is a godsend when starting out as an independent creator."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6405352)

TH

Thom H.

owner

> "A couple of the create/send interactions have what seem like an extra, confusing step in them."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6320060)

KM

Kolawole M.

Engineering Writer

> "Customization is solid, and the writing experience is smooth."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6818969)

MF

Maria F.

Writer

> "Setting up a newsletter took a little bit of figuring out - but as it's my first newsletter, I can't compare and was on a steep learning curve in..."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___5030776)

DP

Dusty P.

Author

> "As a developer, I particularly like how easy the subscribe form is to set up and customize."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6668253)

JA

Johan A.

Board President

> "It took me a bit to figure out how to setup my custom send domain."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6181256)

AH

Alan H.

Owner

> "Pleasant, easy, and frustration free setup, use, and even upgrades to premium features."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6636757)

RT

Ryan T.

Owner

> "My initial newsletter had a weird mobile formatting issue that I needed help with."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6181929)

RM

Rupert M.

CEO

> "Independent, simple user interface, RSS connection, relatively affordable."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6678783)

EMA

E M A.

Author

> "It's not very intuitive, which does create more of a learning curve for me as someone who isn't tech savvy than I might have on other platforms."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6031295)

SN

Steph N.

Freelance Editor and Writer

> "I've just begun to build my email list, and Buttondown makes it incredibly easy to add subscribers, prepare, and send each "campaign.""

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6308381)

AR

Alis R.

author

> "As well, I don't have the settings fully set up because I don't understand some of them."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6137072)

CM

Chris M.

Writer

> "Easy to use interface, simple to set up and get started, continuing addition of features to improve the product over time."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6574993)

AR

Alis R.

author

> "I found it difficult to set up in large part because much of the "language" is foreign to me."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6137072)

SN

Sophie N.

Musician

> "It feels intuitive, and it does everything I need it to do without overcomplicating things."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6768911)

PI

Paul I.

owner

> "It is a little bit rough around the edges, as you would expect from any small shop with a complex product. But don’t get me wrong, this barely..."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___4843256)

GA

Geoffrey A.

Proprietor

> "It is easy to work with, I use the RSS feed to trigger the creation of a newsletter email, have it sit in my drafts (so I can tweak it if need be)..."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6104650)

Cassidy W.

Software Engineer

> "The analytics are not very intensive."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___4922644)

RB

Rahel B.

Content Strategy & Operations Consultant

> "I can send emails without jumping through a lot of hoops and can play around with new features as I go."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___4978506)

NS

Nora S.

Artist

> "This seems not good for the potential that people might forward the one they receive to others, and that that might come out hard to read on the..."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___4837101)

SM

Scott M.

Author

> "Buttondown was my first experience setting up a newsletter, and it was pretty much painless."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6565038)

JC

Joe C.

Freelance Copywriter

> "It felt like every provider on the market promised a dozen features, but none cared about providing an easy, efficient, simple product."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___4837283)

PK

Paloma K.

Creative Technologist

> "Support for HTML form so I can implement with consistent style on my website"

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6104652)

JE

Jesse E.

Owner

> "The UI is buggy enough that it seriously detracts from my overall experience."

[See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___4837688)

[View Reviews](https://www.capterra.com/p/10008721/Buttondown/reviews/)

## User interface

[MaxBulk Mailer](https://www.capterra.com/p/157470/MaxBulk-Mailer/)

4.26 (136)

[Buttondown](https://www.capterra.com/p/10008721/Buttondown/)

4.78 (114)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

A/B Testing

207

Important

Activity Dashboard

150

Important

AI Copilot

120

Important

MaxBulk Mailer

23/45

-   A/B Testing
-   Activity Dashboard
-   AI Copilot
-   API
-   Autoresponders
-   Campaign Analytics
-   Campaign Scheduling
-   CAN-SPAM Compliance
-   Click Tracking
-   Contact Management
-   Customer Journey Mapping
-   Customer Segmentation
-   Customer Surveys
-   Customizable Branding
-   Customizable CTAs
-   Customizable Fields
-   Drip Campaigns
-   Dynamic Content
-   Email Campaign Management
-   Email Sequences
-   Email Tracking
-   Engagement Tracking
-   Event Triggered Actions
-   GDPR Compliance
-   Generative AI
-   HTML Editor
-   Image Library
-   Landing Pages/Web Forms
-   Lead Capture
-   List Management
-   Mobile Optimization
-   Multi-Channel Marketing
-   Multi-Language
-   Newsletter Management
-   Personalization
-   Preview Functionality
-   Product Recommendations
-   Real-Time Analytics
-   Reporting/Analytics
-   ROI Tracking
-   Subscriber Management
-   Template Management
-   Third-Party Integrations
-   Workflow Automation
-   WYSIWYG Editor

[See all features](https://www.capterra.com/p/157470/MaxBulk-Mailer/#features)

Buttondown

Top features

33/45

-   A/B Testing
-   Activity Dashboard
-   AI Copilot
-   API
-   Autoresponders
-   Campaign Analytics
-   Campaign Scheduling
-   CAN-SPAM Compliance
-   Click Tracking
-   Contact Management
-   Customer Journey Mapping
-   Customer Segmentation
-   Customer Surveys
-   Customizable Branding
-   Customizable CTAs
-   Customizable Fields
-   Drip Campaigns
-   Dynamic Content
-   Email Campaign Management
-   Email Sequences
-   Email Tracking
-   Engagement Tracking
-   Event Triggered Actions
-   GDPR Compliance
-   Generative AI
-   HTML Editor
-   Image Library
-   Landing Pages/Web Forms
-   Lead Capture
-   List Management
-   Mobile Optimization
-   Multi-Channel Marketing
-   Multi-Language
-   Newsletter Management
-   Personalization
-   Preview Functionality
-   Product Recommendations
-   Real-Time Analytics
-   Reporting/Analytics
-   ROI Tracking
-   Subscriber Management
-   Template Management
-   Third-Party Integrations
-   Workflow Automation
-   WYSIWYG Editor

[See all features](https://www.capterra.com/p/10008721/Buttondown/#features)

### Recognition

No recognitions have been awarded to MaxBulk Mailer

Buttondown

Best Value Email MarketingSoftware (2023) 

### Deployment & support

MaxBulk Mailer

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Buttondown

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

MaxBulk Mailer

-   By Maxprog
-   Located in United States
-   Founded in 2002

Buttondown

-   By Buttondown
-   Located in United States
-   Founded in

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[MaxBulk Mailer](https://www.capterra.com/p/157470/MaxBulk-Mailer/)[4.26 (136)](https://www.capterra.com/p/157470/MaxBulk-Mailer/reviews/)

vs

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,643)](https://www.capterra.com/p/110228/MailChimp/reviews/)

$99.95one time

Price

$13/month

4.0

Features

4.4

3.9

Ease of Use

4.4

[View full comparison](https://www.capterra.com/compare/110228-157470/MailChimp-vs-MaxBulk-Mailer)

[Buttondown](https://www.capterra.com/p/10008721/Buttondown/)[4.78 (114)](https://www.capterra.com/p/10008721/Buttondown/reviews/)

vs

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,643)](https://www.capterra.com/p/110228/MailChimp/reviews/)

$9/month

Price

$13/month

4.6

Features

4.4

4.5

Ease of Use

4.4

[View full comparison](https://www.capterra.com/compare/110228-10008721/MailChimp-vs-Buttondown)

[MaxBulk Mailer](https://www.capterra.com/p/157470/MaxBulk-Mailer/)[4.26 (136)](https://www.capterra.com/p/157470/MaxBulk-Mailer/reviews/)

vs

[Success.ai](https://www.capterra.com/p/10013316/Success-ai/)[4.83 (417)](https://www.capterra.com/p/10013316/Success-ai/reviews/)

$99.95one time

Price

$33/month

4.0

Features

4.8

3.9

Ease of Use

4.8

[View full comparison](https://www.capterra.com/compare/157470-10013316/MaxBulk-Mailer-vs-Success-ai)

[Buttondown](https://www.capterra.com/p/10008721/Buttondown/)[4.78 (114)](https://www.capterra.com/p/10008721/Buttondown/reviews/)

vs

[Success.ai](https://www.capterra.com/p/10013316/Success-ai/)[4.83 (417)](https://www.capterra.com/p/10013316/Success-ai/reviews/)

$9/month

Price

$33/month

4.6

Features

4.8

4.5

Ease of Use

4.8

[View full comparison](https://www.capterra.com/compare/10008721-10013316/Buttondown-vs-Success-ai)

[MaxBulk Mailer](https://www.capterra.com/p/157470/MaxBulk-Mailer/)[4.26 (136)](https://www.capterra.com/p/157470/MaxBulk-Mailer/reviews/)

vs

[MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,318)](https://www.capterra.com/p/136603/MailerLite/reviews/)

$99.95one time

Price

$12/month

4.0

Features

4.5

3.9

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/136603-157470/MailerLite-vs-MaxBulk-Mailer)

[Buttondown](https://www.capterra.com/p/10008721/Buttondown/)[4.78 (114)](https://www.capterra.com/p/10008721/Buttondown/reviews/)

vs

[MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,318)](https://www.capterra.com/p/136603/MailerLite/reviews/)

$9/month

Price

$12/month

4.6

Features

4.5

4.5

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/136603-10008721/MailerLite-vs-Buttondown)

[MaxBulk Mailer](https://www.capterra.com/p/157470/MaxBulk-Mailer/)[4.26 (136)](https://www.capterra.com/p/157470/MaxBulk-Mailer/reviews/)

vs

[EmailOctopus](https://www.capterra.com/p/147415/EmailOctopus/)[4.79 (655)](https://www.capterra.com/p/147415/EmailOctopus/reviews/)

$99.95one time

Price

$9/month

4.0

Features

4.5

3.9

Ease of Use

4.7

[View full comparison](https://www.capterra.com/compare/147415-157470/EmailOctopus-vs-MaxBulk-Mailer)

[Buttondown](https://www.capterra.com/p/10008721/Buttondown/)[4.78 (114)](https://www.capterra.com/p/10008721/Buttondown/reviews/)

vs

[EmailOctopus](https://www.capterra.com/p/147415/EmailOctopus/)[4.79 (655)](https://www.capterra.com/p/147415/EmailOctopus/reviews/)

$9/month

Price

$9/month

4.6

Features

4.5

4.5

Ease of Use

4.7

[View full comparison](https://www.capterra.com/compare/147415-10008721/EmailOctopus-vs-Buttondown)