# Compare Pipedrive vs Apollo.io 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare Pipedrive and Apollo.io based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/158696-132666/Apollo-vs-Pipedrive

---

# Pipedrive vs Apollo.io Features and Cost Comparison

Last updated March 13th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

PipedriveApollo.io2/4 selected

[Pipedrive](https://www.capterra.com/p/132666/Pipedrive/)[4.5 (3,042)](https://www.capterra.com/p/132666/Pipedrive/reviews/)

[Apollo.io](https://www.capterra.com/p/158696/Apollo/)[4.5 (387)](https://www.capterra.com/p/158696/Apollo/reviews/)

[## Pipedrive](https://www.capterra.com/p/132666/Pipedrive/)[4.5 (3,042)](https://www.capterra.com/p/132666/Pipedrive/reviews/)

Starting Price

$19.00/month

Value-for-Money

4.4

Functionality

4.3

Ease of Use

4.5

Customer Service

4.4

Reviews Sentiment

Based on [3,042 reviews](#user-reviews)

Positive

2,843

Neutral

138

Negative

61

[## Apollo.io](https://www.capterra.com/p/158696/Apollo/)[4.5 (387)](https://www.capterra.com/p/158696/Apollo/reviews/)

Starting Price

Contact vendor

Value-for-Money

4.4

Functionality

4.5

Ease of Use

4.5

Customer Service

4.2

Reviews Sentiment

Based on [387 reviews](#user-reviews)

Positive

354

Neutral

16

Negative

17

What’s your intended use case?

## Summary

* * *

Key features rated by users

Features selected based on 3,616 reviews from lead generation software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

69%Fit

Missing features

Feature ratings

Lead Capture

4.2

Drip Campaigns

4.2

Engagement Tracking

NA

Customizable Branding

4.3

Email Management

4.0

61%Fit

Missing features

Feature ratings

Lead Capture

4.5

Drip Campaigns

NA

Engagement Tracking

4.1

Customizable Branding

NA

Email Management

4.4

User satisfaction

User satisfaction

4.5

User reviews[3,042](https://www.capterra.com/p/132666/Pipedrive/reviews/)

Ease of use

4.5

Functionality

4.3

Value for money

4.4

Customer support

4.4

User satisfaction

4.5

User reviews[387](https://www.capterra.com/p/158696/Apollo/reviews/)

Ease of use

4.5

Functionality

4.5

Value for money

4.4

Customer support

4.2

Price starts from

Price starts from

$19Per User, Per Month

-   Free version
-   Free trial

Price starts from

\--

-   Free version
-   Free trial

Best for

Best for

Designed for sales teams in small and mid-sized businesses, the cloud-based sales tool helps teams stay organized.

Best for

Our B2B data quantity and quality offer sales, marketing, recruiting, and financial professionals an edge to access the information they can’t get elsewhere.

## User reviews

Pros & cons

VR

Verified Reviewer

Account Executive

> "Overall it has helped me manage my funnel of leads much more effectively. If your company is sales focused it is built for that line of work"

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___7098719)

MS

Marvin S.

Product Development Lead

> "I'm only reporting/reviewing from the perspective of an admin user, and the only downside I can see is that with the mass of our leads we need to temper..."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6406018)

DL

Daniela L.

Sales Manager

> "It’s like having a chessboard where each piece represents a sales opportunity, and you can easily move them from one stage to another. Plus, the task..."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6453472)

JA

Josh A.

Co-founder, VP of Marketing

> "All the customization can make it difficult to decide how to best implement the services across the company."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6545697)

MM

Meelis M.

IT support

> "In addition PipeDrive has its own marketplace that allows you to install wide range of different applications to your PipeDrive to make the tracking and..."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6318147)

DL

Daniela L.

Sales Manager

> "It can get a bit pricey. While the interface is generally cool, it can sometimes feel a bit overwhelming with all the options and settings available."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6453472)

RM

Rick M.

Account Manager

> "We have been able to create properties, link to web forms, and generate automations within first couple of days of creating account."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6551913)

JM

Japhet M.

Creative Director

> "In the past, I subscribed to Pipedrive's top-tier package, but I found the automation features to be underwhelming."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6288965)

VR

Verified Reviewer

Head of Sales Operations

> "The platform offers significant customization options, including automation, workflow management, integrated email, activity tracking, insights, and..."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6572746)

NM

Nathan M.

Marketing Manager

> "They're also not as pushy as Hubspot. But not having a phone number to call when the system goes down is bad."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6329435)

VR

Verified Reviewer

Marketing Director

> "The automation features save time on follow-ups, and the email tracking is perfect for optimizing campaigns."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6846476)

DL

Daniela L.

Sales Manager

> "On the downside, the mobile app isn’t as powerful as the desktop version."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6453472)

SE

Sitav E.

Marketing Associate

> "The amount of capabilities that Pipedrive has is absolutely astounding - you can have every detail about a lead, deal, organization, client, and more in..."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6564161)

DL

David L.

CEO

> "It’s confusing that you can’t put in contact information for companies."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6486661)

VR

Verified Reviewer

Head of Sales Operations

> "The customization options and automation features save us valuable time, while email tracking helps ensure that we follow up promptly."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6572746)

AM

Andrew M.

Founder

> "You need to pay for higher levels to even access it and when you do it's still terrible."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6575738)

VR

Verified Reviewer

Marketing Director

> "It’s great for keeping sales organized, though limited built-in marketing tools mean you’ll need integrations for a complete strategy."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6846476)

RM

Rick M.

Account Manager

> "The workflow when going through activities isn't too efficient."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6551913)

AV

Asha V.

Beauty Specialist

> "Pipedrive offers a unique dashboard that successfully tracks tasks and projects amongst a wide range of clients."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6405513)

NM

Nathan M.

Marketing Manager

> "Support when they're having server issues, which is all too often."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6329435)

NN

Nick N.

Owner

> "Pipedrive made sales tracking way easier for me, I used to lose deals just cause I forgot to follow up."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6808205)

KM

Keith M.

President

> "pipedrive customer service is utter garbage, I have been locked out of my primary account for days."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6719495)

MD

Maria D.

Product Marketing Manager

> "Pipedrive features a user-friendly interface and intuitive logic, along with strong customer support and almost seamless automation options."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6694973)

AG

Alyson G.

Head of Finance

> "UI/UX is not as sophisticated as, for example, salesforce"

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6724082)

PW

Peter W.

Onboarding Manager

> "This means anyone associated with the client can visit one central point in Pipedrive and get a clear visibility of the status of the project."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6596088)

KH

Karl H.

Member of the board

> "Did not use it due to the pricing scheme that they have in use."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6558301)

Ava H.

Staff Software Engineer

> "Overall, it simplifies managing sales leads and pipelines, making it easier to focus on closing deals rather than admin tasks."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6574172)

BK

Bernardo K.

CEO

> "There must be no privacy between users emails and the management, just because we need to MANAGE THEM, we need to see if the email they're sending are..."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___4797544)

VR

Verified Reviewer

Managing Director

> "It’s streamlined our sales process and improved efficiency."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___7063080)

MH

Mark H.

Owner

> "I have no interest in using a software that provides zero real time human support and lies that they do when it's just some annoying chat bot that can't..."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6110069)

SR

Spencer R.

Account Manager

> "Extremely powerful, great insights and tremendous information, allowing you to truly understand which contact is generating the most interest, and..."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6758614)

JP

Jen P.

Sales

> "Reports and set up can be confusing and difficult."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6264938)

MM

Mirjam M.

Marketing and Communications Manager

> "I like how the data on leads, deals, persons and organizations all are can be customized and linked together."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6717212)

JW

Jess W.

Business development and marketing

> "Editing emails can be a pain - you need to save and go out and back in each time or we've sometimes found changes have been lost."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6140507)

JM

Japhet M.

Creative Director

> "I would even describe it as modular, as you can easily add almost any feature you desire through third-party integrations."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6288965)

PJ

Priyanshu J.

Manager

> "Pipedrive is primarily a CRM designed for sales teams, which means that it has limited marketing automation functionality. If you're looking for a CRM..."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___4602636)

KH

Kira H.

Senior Operations Manager

> "It keeps our business running so smoothly and ensures that we never miss anything for our clients."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6848965)

Jennifer W.

Human Resources Generalist

> "In particular, the OpenPhone phone integration was completely ineffective, and its setup process was quite cumbersome."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___4938082)

FP

Fernando P.

Administrative

> "I love the visual pipeline view that helps me easily see where deals are in the sales process."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6347372)

AO

Amos O.

Procurement Manager

> "The cost is a bit high compared to other alternatives"

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6473779)

VR

Verified Reviewer

Designer

> "It offers a variety of analysis and reporting tools to help you gain insight into the sales process."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6480341)

KH

Karl H.

Member of the board

> "I think their pricing packages are quite plain stupid."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6558301)

DL

Daniela L.

Sales Manager

> "The visual pipeline makes it super easy to track where each deal stands, and I also appreciate the real-time reporting."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6453472)

DV

Daniel V.

Sales

> "It requires some experience to create the process properly, is a bit difficult to create all the "funnels""

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6195939)

MS

Marvin S.

Product Development Lead

> "We have a very fluctuating target group and update our Leads every month, which was a pain in the past but the API makes a breeze."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6406018)

HO

Hannah O.

Marketing Manager

> "We decided at the end of the day that there wasn't enough features for a construction company, so we did not continue our membership."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6047185)

JM

Japhet M.

Creative Director

> "Additionally, I suggest it to beginners because of the extensive features available even with the top-tier package, which remains one of the most..."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6288965)

John S.

Social Media Consultant

> "Its limited integration options. While Pipedrive does integrate with a range of popular tools such as Google Apps and Zapier, it may not be suitable for..."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___4630231)

SE

Sitav E.

Marketing Associate

> "The organization and details are endless, and it's incredibly helpful - this is truly how you educate an entire organization on every detail needed to..."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6564161)

MS

Michael S.

Designer

> "Your clients can get lost in the shuffle if you do not schedule a follow up for them."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6169907)

MS

Mohammed S.

Owner

> "It integrates nicely with all other apps, and the ability to sync with my email is superb because it allows me to quickly review all email correspondence..."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___5035850)

VR

Verified Reviewer

Owner

> "My least favorite part of Pipedrive is the lack of customization. If there are custom fields that I need, it does not give me the option to create them."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___3735450)

Jeff C.

Finance Manager

> "We are presently able to share over the organization the status of all bargains being outlined and arranged inside the organization, this has permitted..."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___4790710)

MH

Mark H.

Owner

> "Spent 20 minutes trying different answers to see if I could actually speak with someone to answer my questions and had no luck."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6110069)

RS

Ryan S.

CEO

> "Being able to move deals down the pipeline is helpful."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6771180)

Jennifer H.

Owner

> "What I liked least was not being able to figure out how to use automation tools with it (and that's probably 100% my fault)."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6025562)

IE

Irma E.

Advisor

> "The thing I like the most about this app is that it has help my managment team to be able to manage sales activities but also to be able to observe and..."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6050741)

Paul Marco O.

Analyst

> "it is a bit pricey for the full service features compared to the others i see and will try out."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___4890739)

MH

Michelle H.

Senior Project Manager

> "Pipedrive's many features will enable us to accomplish our goals and more, including the collection of prospect information and the scheduling of..."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6008080)

Flor C.

Software Developer

> "It does not include the integrated marketing automation function, which means, for example, that customer contracts have to be renewed every year."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___4602615)

Brendan C.

Business Development Rep

> "It's much easier using Pipedrive as a Sales team since in my team, we do a lot of handovers for deals and some of the leads, and this is easier to do..."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6005630)

BC

Ben C.

General Manager

> "Email interface not great."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6721882)

MB

Michell B.

auto sales

> "Pipedrive lets our customers do there quote online with ease."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6811771)

DS

David S.

VP

> "It was tedious to use."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6708964)

Ronald Abilmar R.

Marketing Manager

> "It's great because I can connect my email, calendar and mobile phone to automatically sync data and have a full view of my customer interactions."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___5010053)

SS

Sofia S.

Product Manager Marketing Moda

> "Unfortunately, the reporting features of Pipedrive are quite limited and while they do provide some useful data, they don't offer the same level of..."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___4663037)

Jeff C.

Finance Manager

> "We digitized and overseen all of our client connections through this apparatus, in combination with Zapier, we too dealt with the LinkedIn contact points..."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___4790710)

JF

Jose F.

Gerente administrativo

> "One thing I don't particularly like about Pipedrive is that it can be a bit pricey."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___4995720)

AE

Aaron E.

Scout

> "Pipedrive worked well in terms of collaboration, the team could work together on the sales conversion process."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6484355)

AS

Alex S.

Senior Business Development Manager

> "Sometimes can be slow to reach customer service"

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___4885729)

PL

Princess L.

Digital Creator

> "I use the chatbot to easy customer support because it is programmed to give simple details about the services in my organization and this reduces on a..."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___4993806)

LH

Lucy H.

Marketing Manager

> "Sometimes a little basic in terms of reporting."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6202914)

EL

Elliot L.

General Manager

> "The visual sales pipeline view simplifies deal tracking and management, making it accessible to both new and experienced team members."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6015179)

VR

Verified Reviewer

IT and Digital Marketting Head

> "Pipedrive has limited customization choices, so while it does offer some, some users may not find them to be very accommodating."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___4380513)

MH

Michelle H.

Senior Project Manager

> "We finally have a solution that allows us to keep track of all of our sales in one place and monitor their progress over time."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6008080)

VR

Verified Reviewer

Tagie Burton

> "It has Limited automation optionsSome users have reported issues with syncing of data across multiple users"

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___4485358)

CK

Chelcie K.

Finance

> "So far it’s ideal for tracking sales and their current status."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6450031)

JF

Jill F.

Office manager

> "The "insights" feature and dashboard are clunky and not inuitive for charting your company's progress."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___4543553)

MM

Meelis M.

IT support

> "Sales people are not usually tech people, but PipeDrive makes tracking and following your sales easy."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___6318147)

Sam B.

Partner

> "This creates separation within our organization as we can't rely on Pipedrive for email communication."

[See full review](https://www.capterra.com/p/132666/Pipedrive/#Capterra___3489227)

[View Reviews](https://www.capterra.com/p/132666/Pipedrive/reviews/)

SW

Shasta W.

Director of Sales Support

> "I also really value the all-in-one functionality—being able to find contacts, verify emails, and manage outreach in one system saves a..."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7115622)

RP

Ryan P.

Owner

> "The interface can feel a bit overwhelming at first, and I accidentally spent a bunch of time individually selecting people only to click..."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7037500)

AP

Aleksandra P.

Data and research lead

> "It helps our team save time by automating outreach and follow-up tasks, allowing us to focus on closing deals instead of busywork."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6575505)

Rafay A.

Research

> "Unclear pricing, forced waterfall verification, slow email access, and excessive credit consumption even for email-only exports."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7075631)

MD

Melanie D.

Regional Director

> "I like being able to create email templates which can either use in sequences or have available in Gmail"

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6781044)

VR

Verified Reviewer

Founder's Office

> "It's very frustrating to see them change credits usage so often and they don't pass on the benefits of new features and changes to users..."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6858398)

SS

Shane S.

CEO

> "Apollo.i has enabled the distributions of messages for our targeted marketing campaigns."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6832108)

VR

Verified Reviewer

Account Executive

> "My biggest dislike or should i say learning curve was all the filters but a quick live meeting answered those questions for me."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7090907)

Tommy M.

Growth Team

> "The contact database and filters are very robust and making finding ICP contacts easy and cheaper compared to other databases."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6403470)

AM

Alessandro M.

Consultant

> "Sometimes, structuring a search requires a bit of lateral thinking; the search syntax may not fit everyone's intuition."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7015180)

Eric N.

BDR

> "It has always been super useful especially the fact that it gives you emails for free."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7062603)

VR

Verified Reviewer

Founder's Office

> "The data quality is not that great and somehow they still haven't been able to decide the pricing and credits usage."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6858398)

AM

Alex M.

Sales Operations Manager

> "We use it for enrichment and it does this well. If it could guide people through its process better, and be very clear about the various..."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6712712)

VR

Verified Reviewer

Founder's Office

> "My experience was very bad with Apollo as they came up with a new credit usage system but didn't pass the benefits to us as we were..."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6858398)

LS

Lindsey S.

Director of Marketing Operations

> "Apollo is easy to use for sales enablement teams, it's a solid resource for sales development representatives."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7047296)

JS

Jon S.

Sales Manager

> "Had cases where sent messages didn’t appear, and had to double check outside."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6816756)

Sarp O.

Founder

> "Awesome to be able to track everything in one app and access business intelligence and contact data like phone and email."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6644769)

MD

Melanie D.

Regional Director

> "I can see there has been some innovation with the use of new AI tools, but the tool still feels outdated."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6781044)

SW

Shasta W.

Director of Sales Support

> "What I like most about Apollo.io is how powerful and easy it is to use for prospecting and outbound sales."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7115622)

VR

Verified Reviewer

Head of Sales

> "those dont work BUT you have to pay to get them - and then you can't downgrade. When they admit its their problem."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7000457)

BJ

Benjamin J.

AE

> "I mainly rely on it to get prospect data into the CRM, which makes sequencing so much easier."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6757344)

VR

Verified Reviewer

Senior Strategist

> "We export data and make it meaningful manually (which is also pretty time-consuming): since problems such as actual replies vs not..."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___4935347)

SS

Shawn S.

Business Relations

> "I liked that they had a single user offering that still had substantive tools that allowed you to have effective prospecting without..."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6564249)

DB

Dishank B.

Head Of Business

> "My account got hacked & there has been no solution provided by their customer support team till now, it has been more than 3 months now."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6580310)

VR

Verified Reviewer

Account Executive

> "I think its a great tool for sales management and is definitely a good value for the money!"

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7090907)

RR

Richard R.

IT Support Manager

> "Tech support was not that great when we could not validate our domain."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6835205)

YD

Yasmin D.

Ceo

> "I like the assistant feature I think that’s something a lot of people need for businesses especially small businesses."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6781877)

MO

Maddy O.

Founder

> "There are a lot of features, so it can be a little confusing to muddle through the differences between plan levels."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6590466)

JS

Jon S.

Sales Manager

> "I like filters, they help when you want very specific profiles."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6816756)

Luciana L.

Client Partner

> "Sometimes Apollo gets dry and it can take some time for it to find new companies/ prospects."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6338270)

SR

Suvankar R.

Lead generation specialist

> "I also generated a strong pipeline of leads using databases sourced from Apollo."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7003532)

AP

Aleksandra P.

Data and research lead

> "I'm not completely impressed with the accuracy of Apollo.ai's phone number database."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6575505)

AS

Ajay S.

Senior Business Development Associate

> "apollo is helping me get more direct and headquarter numbers as well as professional email ids of the hospitality and ecommerce leaders..."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6173489)

SA

Shakeel A.

Director Operations

> "Mobile credits traceability is very difficult."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6703374)

AM

Alex M.

Sales Operations Manager

> "Enrichment, Engagement, Conversations - and these were given to Admins to either turn on or off for users, it would be a lot easier to..."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6712712)

Rafay A.

Research

> "Apollo has become very disappointing."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7075631)

Almir B.

SDR

> "The software offers a remarkable ability to integrate with other tools, including customer relationship management (CRM) software,..."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___4844951)

DH

David H.

Founder

> "Due to the company's weak support and broken functionality I was unable to properly execute an outreach campaign during an expensive..."

[See full review](https://www.capterra.com/p/158696/Apollo/#GetApp___5057465)

Almir B.

SDR

> "By seamlessly connecting with CRM software, users can maintain a cohesive and efficient system that streamlines their workflow and..."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___4844951)

VR

Verified Reviewer

CEO and Founder

> "This is on me, but there are a lot of features I dont know how to use or why theyd benefit me to use."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6651138)

AP

Aleksandra P.

Data and research lead

> "Apollo.ai is a solid tool that helps automate tasks and save time."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6575505)

NG

Nimish G.

SVP

> "Phone numbers accuracy is low and the click and open tracking is not accurate."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6059365)

MO

Maddy O.

Founder

> "I was involved in implementing it and work with my team on a weekly basis to make sure we're making the most of our use of it."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6590466)

MN

Mike N.

CEO

> "They don't provide the leads they say they will, they give nonsense answers to why they don't provide unlimited emails in the "Unlimited..."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___4957359)

AS

Aryan S.

Project Manager

> "I checked the database against some information that we had about our prospects and it seemed pretty accurate."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6674875)

VR

Verified Reviewer

Chief of Staff

> "I least liked the popups whilst using Apollo or the signposts to sign up to a higher tier membership it was distracting when using the..."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___4847211)

Satyam S.

Founder

> "The features that help me to operate on every operation there is for prospecting makes apollo the very best of tools that should be used..."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___4839167)

VR

Verified Reviewer

Head of Sales

> "They just dont understand thry are getting exactly what they paid for."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7000457)

ML

Mor L.

Senior Presales Engineer

> "I loved its presentation style, where names and contact information are always clear."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6648121)

AM

Alex M.

Sales Operations Manager

> "It is hard to know what to do when starting up."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6712712)

AM

Alessandro M.

Consultant

> "So far, my experience is very positive. If budget weren't a consideration, this would definitely be a tool I wouldn't mind paying for. "

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7015180)

DH

David H.

Founder

> "Support is too based on copy and paste templates leading to wasted time."

[See full review](https://www.capterra.com/p/158696/Apollo/#GetApp___5057465)

AM

Alessandro M.

Consultant

> "Setting up the client on your machine is quick and painless. "

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7015180)

RM

Rebecca M.

Marketing Lead

> "It often creates duplicate account records, so then I get errors when pushing leads (so I have to find the account in Apollo, merge it,..."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___3583402)

JT

Joe T.

Head of Marketing

> "Great experience, simple to read instructions, easy set up, seems to have good support."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7119409)

JA

Jordan A.

Founder

> "My account was hacked and Apollo took days to look into it and still couldn't keep account secure."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___5043842)

KH

Kimberley H.

Business Development Specialist

> "This software is excellent for finding leads and their emails, without it we may not be able to reach out to as many contacts as we have."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___4790009)

JA

Jordan A.

Founder

> "My account was hacked and Apollo took days to look into it and still couldn't keep account secure"

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___5043842)

AR

Andrei R.

CEO

> "Apollo has grown and become almost the default go to when it comes to leads contact data, as it consistently seem to be having the..."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6104123)

Rodion M.

Marketer

> "It also has a lot of bugs and inconsistencies in the lead search, some of which I already described in this review, and I've also..."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___3732500)

Peter W.

Managing Consultant

> "Overall, I had some success with it, but I needed better phone data."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6649651)

Mario C.

Owner

> "bucks a month and the functionality is pretty limited."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___4803220)

BB

Barak B.

COO

> "It's also pleasant to work with the data."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6796814)

Rubesh D.

Business development manager

> "I feel disappointed with their customer support; sometimes they are not so responsive when you hardly need their support."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6022316)

BS

Brittnie S.

Reputation Coordinator

> "I love that I have access to millions of customers and can put them in different lists for different projects."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___4837118)

DH

David H.

Founder

> "Many key functionalities don't work as expected."

[See full review](https://www.capterra.com/p/158696/Apollo/#GetApp___5057465)

YD

Yasmin D.

Ceo

> "Overall Apollo.io is very good for scaling a business and very easy to use."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6781877)

VR

Verified Reviewer

Business Development Associate

> "The paid feature is very costly and the UI/UX of navigation between pages of the free trial isn't that user-friendly."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___4634160)

Steven S.

Owner | Creative Designer

> "The extension allows a simple button on the side of the screen that you select and it goes to work. While the Gmail integration allows me..."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___3812040)

JS

Juliette S.

Curator

> "Sometimes all the info is not entirely correct - however most of it is."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6039583)

KG

Kartik G.

Principal Sales Development Lead

> "Overall, Apollo is a highly intuitive and easy-to-use platform."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6808671)

Andy F.

Founder

> "Bills you for unused services, makes it impossible to cancel, and will steal your data and sell it."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___4568175)

VR

Verified Reviewer

CEO and Founder

> "I love that they have a ton of features available for free!"

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6651138)

SB

Shresth B.

Sales Development Representative

> "Not sure if I'm right on this one) but the lack of an integration with a calling software meant our team had to use different systems for..."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___3489180)

VR

Verified Reviewer

Affiiate Services Director

> "The cost of Apollo is reasonable for the amount of credits for leads you can get contact info for"

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6020078)

VR

Verified Reviewer

Dir of Ops

> "Also, it's hard to track which clients we've pull on lists to import into other platforms."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___4683667)

SG

Suzie G.

research analyst

> "Apollo has been really helpful to a sales team by giving them free HQ numbers and emails."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6133927)

HL

Hayan L.

SDR

> "The contact enrichment suffers at times due to poor data health."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___3634026)

FM

Frank M.

Founder

> "The tool is great, allows you to use a variety of filters, save searches, and a whole bunch of other utilities. Plus, the quality of the..."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___3843401)

Kriti A.

Freelance Content Writer

> "It has only been a few days since I started using this tool. Although it's super helpful 90% of the time, rarely, it takes too much time..."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___2988407)

[View Reviews](https://www.capterra.com/p/158696/Apollo/reviews/)

## User interface

4.53 (3,042)

[Apollo.io](https://www.capterra.com/p/158696/Apollo/)

4.52 (387)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

Activity Dashboard

207

Important

Activity Tracking

150

Important

AI Copilot

120

Important

Pipedrive

35/47

-   Activity Dashboard
-   Activity Tracking
-   AI Copilot
-   Alerts/Notifications
-   API
-   Autoresponders
-   Campaign Analytics
-   Campaign Management
-   Campaign Planning
-   Campaign Segmentation
-   Chat/Messaging
-   Contact Database
-   Contact Management
-   Conversion Tracking
-   CRM
-   Customer Segmentation
-   Customizable Branding
-   Customizable Templates
-   Data Import/Export
-   Drag & Drop
-   Drip Campaigns
-   Email Management
-   Email Marketing
-   Email Tracking
-   Engagement Tracking
-   Event Triggered Actions
-   Forms Management
-   Generative AI
-   Landing Pages/Web Forms
-   Lead Capture
-   Lead Management
-   Lead Nurturing
-   Lead Qualification
-   Lead Scoring
-   Lead Segmentation
-   Lead Verification/Validation
-   Multi-Campaign
-   Multi-Channel Marketing
-   Pipeline Management
-   Prospecting Tools
-   Real-Time Notifications
-   Reporting & Statistics
-   Search/Filter
-   Social Media Integration
-   Template Management
-   Third-Party Integrations
-   Web Forms

[See all features](https://www.capterra.com/p/132666/Pipedrive/#features)

Apollo.io

35/47

-   Activity Dashboard
-   Activity Tracking
-   AI Copilot
-   Alerts/Notifications
-   API
-   Autoresponders
-   Campaign Analytics
-   Campaign Management
-   Campaign Planning
-   Campaign Segmentation
-   Chat/Messaging
-   Contact Database
-   Contact Management
-   Conversion Tracking
-   CRM
-   Customer Segmentation
-   Customizable Branding
-   Customizable Templates
-   Data Import/Export
-   Drag & Drop
-   Drip Campaigns
-   Email Management
-   Email Marketing
-   Email Tracking
-   Engagement Tracking
-   Event Triggered Actions
-   Forms Management
-   Generative AI
-   Landing Pages/Web Forms
-   Lead Capture
-   Lead Management
-   Lead Nurturing
-   Lead Qualification
-   Lead Scoring
-   Lead Segmentation
-   Lead Verification/Validation
-   Multi-Campaign
-   Multi-Channel Marketing
-   Pipeline Management
-   Prospecting Tools
-   Real-Time Notifications
-   Reporting & Statistics
-   Search/Filter
-   Social Media Integration
-   Template Management
-   Third-Party Integrations
-   Web Forms

[See all features](https://www.capterra.com/p/158696/Apollo/#features)

### Recognition

No recognitions have been awarded to Pipedrive

No recognitions have been awarded to Apollo.io

### Deployment & support

Pipedrive

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Apollo.io

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Pipedrive

-   By Pipedrive
-   Located in United Kingdom
-   Founded in 2010

Apollo.io

-   By Apollo.io
-   Located in United States
-   Founded in 2015

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Ease of Use

4.5

[View full comparison](https://www.capterra.com/compare/132666-178819/Pipedrive-vs-EngageBay-Marketing)

[Apollo.io](https://www.capterra.com/p/158696/Apollo/)[4.52 (387)](https://www.capterra.com/p/158696/Apollo/reviews/)

vs

[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

$0/month

Price

$15/month

4.5

Features

4.5

4.5

Ease of Use

4.2

[View full comparison](https://www.capterra.com/compare/79367-158696/ActiveCampaign-vs-Apollo)

[Pipedrive](https://www.capterra.com/p/132666/Pipedrive/)[4.53 (3,042)](https://www.capterra.com/p/132666/Pipedrive/reviews/)

vs

[Dynamics 365](https://www.capterra.com/p/157279/Dynamics-365/)[4.37 (5,810)](https://www.capterra.com/p/157279/Dynamics-365/reviews/)

$19/month

Price

$50/month

4.3

Features

4.3

4.5

Ease of Use

4.1

[View full comparison](https://www.capterra.com/compare/132666-157279/Pipedrive-vs-Dynamics-365)

[Apollo.io](https://www.capterra.com/p/158696/Apollo/)[4.52 (387)](https://www.capterra.com/p/158696/Apollo/reviews/)

vs

[Lusha](https://www.capterra.com/p/198383/Lusha/)[4.04 (397)](https://www.capterra.com/p/198383/Lusha/reviews/)

$0/month

Price

$49/month

4.5

Features

4.1

4.5

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/158696-198383/Apollo-vs-Lusha)