# Compare Apollo.io vs ZoomInfo Sales 2026 | Capterra > Unsure of what to choose? Check Capterra to compare ZoomInfo Sales and Apollo.io based on pricing, features, product details, and verified reviews. Source: https://www.capterra.com/compare/158696-168264/Apollo-vs-ZoomInfo-sales --- # ZoomInfo Sales vs Apollo.io Features and Cost Comparison Last updated May 9th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: ZoomInfo SalesApollo.io2/4 selected [ZoomInfo Sales](https://www.capterra.com/p/168264/ZoomInfo-sales/)[4.1 (318)](https://www.capterra.com/p/168264/ZoomInfo-sales/reviews/) [Apollo.io](https://www.capterra.com/p/158696/Apollo/)[4.5 (391)](https://www.capterra.com/p/158696/Apollo/reviews/) [## ZoomInfo Sales](https://www.capterra.com/p/168264/ZoomInfo-sales/)[4.1 (318)](https://www.capterra.com/p/168264/ZoomInfo-sales/reviews/) Starting Price Contact vendor Value-for-Money 3.5 Functionality 4.2 Ease of Use 4.3 Customer Service 3.8 Reviews Sentiment Based on [318 reviews](#user-reviews) Positive 247 Neutral 41 Negative 30 [## Apollo.io](https://www.capterra.com/p/158696/Apollo/)[4.5 (391)](https://www.capterra.com/p/158696/Apollo/reviews/) Starting Price Contact vendor Value-for-Money 4.4 Functionality 4.5 Ease of Use 4.5 Customer Service 4.3 Reviews Sentiment Based on [391 reviews](#user-reviews) Positive 358 Neutral 16 Negative 17 ## Send this comparison chart to my inbox ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. What’s your intended use case? ## Summary * * * Key features rated by users Features selected based on 3,690 reviews from lead generation software users. about the Fit Score methodology. Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology \--%Fit Missing features Feature ratings Lead Capture 3.9 Drip Campaigns NA Engagement Tracking NA Email Management 4.5 Customizable Branding NA 61%Fit Missing features Feature ratings Lead Capture 4.5 Drip Campaigns NA Engagement Tracking 4.1 Email Management 4.4 Customizable Branding NA User satisfaction User satisfaction 4.1 User reviews[318](https://www.capterra.com/p/168264/ZoomInfo-sales/reviews/) Ease of use 4.3 Functionality 4.2 Value for money 3.5 Customer support 3.8 User satisfaction 4.5 User reviews[391](https://www.capterra.com/p/158696/Apollo/reviews/) Ease of use 4.5 Functionality 4.5 Value for money 4.4 Customer support 4.3 Price starts from Price starts from \-- - Free version - Free trial Price starts from \-- - Free version - Free trial Best for Best for ZoomInfo Sales is the trusted go-to-market platform for businesses to find, acquire, and grow their customers. Best for Our B2B data quantity and quality offer sales, marketing, recruiting, and financial professionals an edge to access the information they can’t get elsewhere. ## User reviews Pros & cons MW Marissa W. Senior Account Executive > "Overall, ZoomInfo has been a crucial part of my day to day in sales with prospecting and allows me to not only easily import contact..." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___7076134) NW Nolan W. Head of Sales > "It allowed some complex searches and customization for a niche industry in real estate, but ultimately we ran into issues with the..." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6826807) Eric N. BDR > "I enjoy the fact that it also gives you scoops and intent signals on companies you are trying to prospect." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___7062631) Eric N. BDR > "The login window for the extension or even to get on the platform, it takes ages to load and bugs out all the time." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___7062631) NW Nolan W. Head of Sales > "There is a reason why ZoomInfo has been the top company for business prospecting, and they have a massive database of contacts." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6826807) GS George S. Director > "The intent data, heavily marketed as a core value proposition, proved consistently inaccurate and ultimately unusable by our outbound..." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6815488) BS Beatricia S. Sales Specialist > "I like that the reports can be displayed along with additional information about who is submitting them. Since I can now get in touch..." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6416425) GS George S. Director > "Far more concerning, however, is ZoomInfo's commercial posture. Despite providing a written communication confirming that our renewal had..." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6815488) MA Mike A. Sales > "I do like the amount a accurate details you can gain from the portal when looking up a business / direct contact information. " [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___7019522) SS Shawn S. Business Relations > "Inability to build effectively off a lead with robust notes and history, the lack of effectiveness of much of their data as it's dated..." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6580530) AD Amanda D. VP - Marketing > "We compared data from ZoomInfo side-by-side with two other similar tools, and ZoomInfo had a much more robust database than the others." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6654093) GS George S. Director > "Their actions demonstrate a complete absence of commercial integrity and reflect a business model built on rigid enforcement rather than..." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6815488) SR Suvankar R. Lead generation specialist > "I especially love the LinkedIn plugin — it’s incredibly useful for lead generation and has become one of my go-to tools." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___7025248) Chance R. CEO > "I was massively disappointed by how little data we were able to get on our ICP." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___7145087) AD Amanda D. VP - Marketing > "It has saved me countless hours of gathering contacts and contact information for marketing campaigns, sales requests, etc." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6654093) VR Verified Reviewer Business Development Manager > "The cost can be a burden to some, but I dislike that phone numbers are not updated enough to the point 10% are probably wrong." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6875554) MA Mike A. Sales > "I love how many times the person that I need and their e-mail address is listed in the portal for me to use!" [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___7019522) RJ Regina J. Founder > "ZoomInfo.com promised cell phone numbers for HR buyers and they literally “argued” with me about providing them when we maybe received..." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6441274) VR Verified Reviewer Sr. Solutions Engineer > "Overall good experience, certainly better than not having it and does save time when creating account plans and PG strategies." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___7092812) MW Marissa W. Senior Account Executive > "Very frequently, the information is outdated." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___7076134) SR Suvankar R. Lead generation specialist > "ZoomInfo offers a vast database and seamless integration." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___7025248) SC Sean C. VP, Marketing and Program Management > "Also, the credit system seems a bit archaic." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6814469) TL Thomas L. Marketing Director > "Good search tools within the platform (although prefer Cognism UI)" [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6867248) HC Harry C. Sales Development Representative > "Sometimes the data can be inaccurate but this is inevitable and out of Zoominfos control." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6785639) PJ Peter J. Market Researcher > "The user friendly design is intuitive, and it has lots of tools to help me find people I often didn't even know." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6631422) MA Mike A. Sales > "It is hard to believe that us dumb salespeople were ever able to get anything done before we implemented ZoomInfo!" [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___7019522) SS Shahbaz S. Analyst > "additional features, enrichment, form complete & websights are all very good" [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6770961) Steve P. Head of Sales BD > "Is costly and will need time to properly extract real value." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6877021) GS George S. Director > "There are better products, better commercial practices, and better companies to deal with." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6815488) WG William G. Account Executive > "I also think a lot of the new bells and whistles are not necessary for most people and "noisy"" [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6602919) Chance R. CEO > "It made me think that ZoomInfo would have good data." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___7145087) JD Jeffrey D. Operations Manager > "They wanted a year payment in advance which was another deal killer." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6853778) AD Amanda D. VP - Marketing > "ZoomInfo Sales has saved me countless hours of time researching companies and contacts." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6654093) RJ Regina J. Founder > "Spoke with a manager who was highly dismissive and disrespectful when we clearly reached out within weeks of using ZoomInfo!" [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6441274) PJ Peter J. Market Researcher > "It's also very user friendly, offering me helpful suggestions to expand or narrow my search as needed." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6631422) ML Mellora L. Founder & President > "The only people who respond is the AR team when they want money. or after you pay them upon receipt of the invoice, they continue to..." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#SoftwareAdvice___4868330) VR Verified Reviewer Sr Sales Development > "The chrome extension makes it extremely easy for me to use in my daily workflow." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6582934) VR Verified Reviewer Account executive > "Some outdated infoMore information than competitors, but less accurate Quantity over quality sometimes (in relation to contact..." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___4943125) AK Allison K. Account Executive > "Helps me daily with tasks and keeps me on track" [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6437532) DP Dan P. CEO > "I was baited by their shiny claims of superb lead generation and marketing tools, but once they got my money, the reality was as..." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#GetApp___4892024) SS Shawn S. Business Relations > "The customized feed was a nice feature to have as well." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6580530) SO Sean O. GM > "They over promise and under deliver, at extreme cost." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#SoftwareAdvice___6672429) JD Jeffrey D. Operations Manager > "Downloading was pretty straightforward and easy to use." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6853778) RJ Regina J. Founder > "They were untrustworthy and untruthful to simply get a sale." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6441274) Reunaldo P. Senior Data Analyst > "The ability to quickly set up custom dashboards and reports for my team was especially helpful, as it allowed us to quickly gain insights..." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___4544765) ML Mellora L. Founder & President > "Their legal department are sheisters and have made it so that the NEVER have to honor their product actually providing the information as..." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#SoftwareAdvice___4868330) AD Amanda D. VP - Marketing > "A colleague convinced me to trial ZoomInfo Sales." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6654093) Iyer A. National Sales Manager > "Some entries have no information on them, doesn't have the best CRM features, and the price is a bit high." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6239190) PH Peter H. Enterprise Account Executive > "It is used by the whole sales team and our single source of truth regarding lead generation and lead quality. Since outbound sales is our..." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___3581054) VR Verified Reviewer Director of Business Development > "Sometimes the data was outdated and contacts would not have direct lines." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6220719) VR Verified Reviewer SDR > "The unique features of Zoominfo are the intent data and scoop features, which provide insights into company happenings not known to the..." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___3836386) AK Alan K. IT Client Service > "They can be from other companies or the data does not populate correctly" [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6118163) VR Verified Reviewer CX Manager > "We were able to deliver all the lists of companies and contacts we needed and to refresh our own database efficiently with accurate..." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___4441644) ME Michelle E. Inside Sales > "New version makes drilling into company contacts much more difficult." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6243661) EB Eutiquio B. Data Analyst > "ZoomInfo SalesOS has an up-to-date database and recommended for prospecting leads and also the emails and phone numbers are 95% accurate..." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___3643852) VR Verified Reviewer Sr Sales Development > "Not much I didnt like - super accurate info." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6582934) FT Farhan T. Product manager > "Zoominfo salesOS provides an a very useful UI within Salesforce and other CRMs that helps sales team to lookup information and makes..." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___4482475) MC Michael C. CFO and Partner > "After signing the contract, they do not live up to their promises at all and threaten legal action etc." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6034615) SS Shubham S. Analyst > "You can import all data into CSV format which is very useful." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6270841) AM Asif M. Sales and Marketing Director > "The data that we have been getting is inaccurate, we have contacted Zoominfo a few times and they said that they check data every 6..." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___3668011) RM Rachit M. Senior AE > "Basic info such as Competitive landscape, industry, latest trends, revenue, etc.. provide a really good source of information for..." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___4357823) AK Alan K. IT Client Service > "Sometimes the contacts are NOT correct." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6118163) VR Verified Reviewer Business Development Rep > "I love the Intent and Technologies function on SalesOS, which helps you to know what your prospects are searching for online and the..." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___3579778) DK David K. Owner > "I reached out to cancel my subscription however, I was told that an account manager will call us." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6236184) AB Almodyr B. Data Analyst > "By streamlining our sales procedures and automating a lot of our operations, it has allowed us to boost our sales productivity." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___4597312) MC Michael C. CFO and Partner > "Zoominfo promises high data quality but it is very poor." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6034615) WG William G. Account Executive > "I think it is a really powerful platform with a lot of really great information" [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6602919) JL Jill L. Marketing Operations Specialist > "I did consider integrating with our CRM to add complete contact details when we had information missing, but it made me nervous with..." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___3599272) AK Alan K. IT Client Service > "ZoomInfo is a great platform to generate new leads and explore CSuite contacts" [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6118163) ML Mellora L. Founder & President > "They are non responsive (except for AR to get your money), and LIE." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#SoftwareAdvice___4868330) RF Roselin F. Lead Development Representative > "Dashboards and charts enhance the data presentation and help make better ICP evaluation & prospecting decisions." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___3814635) TH Trevor H. Logistics Sales Representative > "A lot of incorrect information, but also have generated many leads." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___4920063) LM Laurent M. BDD > "Zoominfo database is not only very accurate and frequently updated (contact info accuracy is great), but it is also extremely user..." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___3795337) DK David K. Owner > "Aside from it is very expensive, zoominfo's customer service is really poor." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6236184) AM Asif M. Sales and Marketing Director > "The chrome extension is good that helps in visiting any website and finding out the contacts within that company." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___3668011) DK David K. Owner > "Aside from it is very expensive, zoominfo's customer service is really poor." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6236184) JN Jean N. Business development > "Great database provides up to date accurate information on potential leads with phone number and LinkedIn profiles" [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___4369418) BB Brigita B. Senior SDR > "Have found that it's not the best for prospecting outside of US." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6007698) DP Dan P. CEO > "ZoomInfo turned out to be a masterclass in over-promising and under-delivering." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#GetApp___4892024) VR Verified Reviewer Director, Business Development & Technology > "Often times my list still has folks that aren't my ideal prospect. And filtering them out again before I export to Excel and am charged..." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___4618271) [View Reviews](https://www.capterra.com/p/168264/ZoomInfo-sales/reviews/) SW Shasta W. Director of Sales Support > "I also really value the all-in-one functionality—being able to find contacts, verify emails, and manage outreach in one system saves a..." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7115622) Rafay A. Research > "Unclear pricing, forced waterfall verification, slow email access, and excessive credit consumption even for email-only exports." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7075631) NO Nurudeen O. Business Outreach Analyst > "Being able to input a simple prompt and get highly relevant leads along with the exact information I need saves a lot of time and removes..." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7138458) RP Ryan P. Owner > "The interface can feel a bit overwhelming at first, and I accidentally spent a bunch of time individually selecting people only to click..." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7037500) Connor G. Business Development Representative > "I like how the contact information is very accurate, especially compared to other software where I sometimes get irrelevant numbers." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7129091) SD Sanket D. Media Buyer Manager > "The UI can feel slightly cluttered, and initial setup takes some time to get right." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7128521) AP Aleksandra P. Data and research lead > "It helps our team save time by automating outreach and follow-up tasks, allowing us to focus on closing deals instead of busywork." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6575505) VR Verified Reviewer Founder's Office > "It's very frustrating to see them change credits usage so often and they don't pass on the benefits of new features and changes to users..." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6858398) NO Nurudeen O. Business Outreach Analyst > "It’s easy to navigate across different sections, and the built-in AI makes the experience even smoother." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7138458) VR Verified Reviewer Account Executive > "My biggest dislike or should i say learning curve was all the filters but a quick live meeting answered those questions for me." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7090907) SS Shane S. CEO > "Apollo.i has enabled the distributions of messages for our targeted marketing campaigns." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6832108) AM Alessandro M. Consultant > "Sometimes, structuring a search requires a bit of lateral thinking; the search syntax may not fit everyone's intuition." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7015180) Tommy M. Growth Team > "The contact database and filters are very robust and making finding ICP contacts easy and cheaper compared to other databases." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6403470) VR Verified Reviewer Founder's Office > "The data quality is not that great and somehow they still haven't been able to decide the pricing and credits usage." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6858398) Eric N. BDR > "It has always been super useful especially the fact that it gives you emails for free." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7062603) VR Verified Reviewer Founder's Office > "My experience was very bad with Apollo as they came up with a new credit usage system but didn't pass the benefits to us as we were..." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6858398) AM Alex M. Sales Operations Manager > "We use it for enrichment and it does this well. If it could guide people through its process better, and be very clear about the various..." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6712712) JS Jon S. Sales Manager > "Had cases where sent messages didn’t appear, and had to double check outside." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6816756) LS Lindsey S. Director of Marketing Operations > "Apollo is easy to use for sales enablement teams, it's a solid resource for sales development representatives." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7047296) VR Verified Reviewer Head of Sales > "those dont work BUT you have to pay to get them - and then you can't downgrade. When they admit its their problem." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7000457) MD Melanie D. Regional Director > "I like being able to create email templates which can either use in sequences or have available in Gmail" [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6781044) VR Verified Reviewer Senior Strategist > "We export data and make it meaningful manually (which is also pretty time-consuming): since problems such as actual replies vs not..." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___4935347) Sarp O. Founder > "Awesome to be able to track everything in one app and access business intelligence and contact data like phone and email." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6644769) DB Dishank B. Head Of Business > "My account got hacked & there has been no solution provided by their customer support team till now, it has been more than 3 months now." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6580310) SW Shasta W. Director of Sales Support > "What I like most about Apollo.io is how powerful and easy it is to use for prospecting and outbound sales." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7115622) RR Richard R. IT Support Manager > "Tech support was not that great when we could not validate our domain." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6835205) BJ Benjamin J. AE > "I mainly rely on it to get prospect data into the CRM, which makes sequencing so much easier." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6757344) MO Maddy O. Founder > "There are a lot of features, so it can be a little confusing to muddle through the differences between plan levels." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6590466) SS Shawn S. Business Relations > "I liked that they had a single user offering that still had substantive tools that allowed you to have effective prospecting without..." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6564249) Luciana L. Client Partner > "Sometimes Apollo gets dry and it can take some time for it to find new companies/ prospects." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6338270) VR Verified Reviewer Director of Market Research > "Very positive, I don't think I've ever had to deal with technical support and the platform fulfill all our needs." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7137224) MD Melanie D. Regional Director > "I can see there has been some innovation with the use of new AI tools, but the tool still feels outdated." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6781044) VR Verified Reviewer Account Executive > "I think its a great tool for sales management and is definitely a good value for the money!" [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7090907) AP Aleksandra P. Data and research lead > "I'm not completely impressed with the accuracy of Apollo.ai's phone number database." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6575505) JS Jon S. Sales Manager > "I like filters, they help when you want very specific profiles." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6816756) SA Shakeel A. Director Operations > "Mobile credits traceability is very difficult." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6703374) SR Suvankar R. Lead generation specialist > "I also generated a strong pipeline of leads using databases sourced from Apollo." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7003532) Rafay A. Research > "Apollo has become very disappointing." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7075631) AS Ajay S. Senior Business Development Associate > "apollo is helping me get more direct and headquarter numbers as well as professional email ids of the hospitality and ecommerce leaders..." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6173489) DH David H. Founder > "Due to the company's weak support and broken functionality I was unable to properly execute an outreach campaign during an expensive..." [See full review](https://www.capterra.com/p/158696/Apollo/#GetApp___5057465) AM Alex M. Sales Operations Manager > "Enrichment, Engagement, Conversations - and these were given to Admins to either turn on or off for users, it would be a lot easier to..." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6712712) VR Verified Reviewer CEO and Founder > "This is on me, but there are a lot of features I dont know how to use or why theyd benefit me to use." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6651138) Almir B. SDR > "The software offers a remarkable ability to integrate with other tools, including customer relationship management (CRM) software,..." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___4844951) NG Nimish G. SVP > "Phone numbers accuracy is low and the click and open tracking is not accurate." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6059365) NO Nurudeen O. Business Outreach Analyst > "What I love most about Apollo is how intuitive the user interface is." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7138458) MN Mike N. CEO > "They don't provide the leads they say they will, they give nonsense answers to why they don't provide unlimited emails in the "Unlimited..." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___4957359) Almir B. SDR > "By seamlessly connecting with CRM software, users can maintain a cohesive and efficient system that streamlines their workflow and..." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___4844951) VR Verified Reviewer Chief of Staff > "I least liked the popups whilst using Apollo or the signposts to sign up to a higher tier membership it was distracting when using the..." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___4847211) AP Aleksandra P. Data and research lead > "Apollo.ai is a solid tool that helps automate tasks and save time." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6575505) VR Verified Reviewer Head of Sales > "They just dont understand thry are getting exactly what they paid for." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7000457) MO Maddy O. Founder > "I was involved in implementing it and work with my team on a weekly basis to make sure we're making the most of our use of it." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6590466) AM Alex M. Sales Operations Manager > "It is hard to know what to do when starting up." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6712712) AS Aryan S. Project Manager > "I checked the database against some information that we had about our prospects and it seemed pretty accurate." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6674875) DH David H. Founder > "Support is too based on copy and paste templates leading to wasted time." [See full review](https://www.capterra.com/p/158696/Apollo/#GetApp___5057465) Satyam S. Founder > "The features that help me to operate on every operation there is for prospecting makes apollo the very best of tools that should be used..." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___4839167) RM Rebecca M. Marketing Lead > "It often creates duplicate account records, so then I get errors when pushing leads (so I have to find the account in Apollo, merge it,..." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___3583402) ML Mor L. Senior Presales Engineer > "I loved its presentation style, where names and contact information are always clear." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6648121) JA Jordan A. Founder > "My account was hacked and Apollo took days to look into it and still couldn't keep account secure." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___5043842) AM Alessandro M. Consultant > "So far, my experience is very positive. If budget weren't a consideration, this would definitely be a tool I wouldn't mind paying for. " [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7015180) JA Jordan A. Founder > "My account was hacked and Apollo took days to look into it and still couldn't keep account secure" [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___5043842) YD Yasmin D. Ceo > "I like the assistant feature I think that’s something a lot of people need for businesses especially small businesses." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6781877) Rodion M. Marketer > "It also has a lot of bugs and inconsistencies in the lead search, some of which I already described in this review, and I've also..." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___3732500) AM Alessandro M. Consultant > "Setting up the client on your machine is quick and painless. " [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7015180) Mario C. Owner > "bucks a month and the functionality is pretty limited." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___4803220) JT Joe T. Head of Marketing > "Great experience, simple to read instructions, easy set up, seems to have good support." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7119409) Rubesh D. Business development manager > "I feel disappointed with their customer support; sometimes they are not so responsive when you hardly need their support." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6022316) Connor G. Business Development Representative > "I like Apollo, it's easy to set up and get started." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7129091) DH David H. Founder > "Many key functionalities don't work as expected." [See full review](https://www.capterra.com/p/158696/Apollo/#GetApp___5057465) AR Andrei R. CEO > "Apollo has grown and become almost the default go to when it comes to leads contact data, as it consistently seem to be having the..." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6104123) VR Verified Reviewer Business Development Associate > "The paid feature is very costly and the UI/UX of navigation between pages of the free trial isn't that user-friendly." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___4634160) Peter W. Managing Consultant > "Overall, I had some success with it, but I needed better phone data." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6649651) JS Juliette S. Curator > "Sometimes all the info is not entirely correct - however most of it is." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6039583) BS Brittnie S. Reputation Coordinator > "I love that I have access to millions of customers and can put them in different lists for different projects." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___4837118) Andy F. Founder > "Bills you for unused services, makes it impossible to cancel, and will steal your data and sell it." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___4568175) Steven S. Owner | Creative Designer > "The extension allows a simple button on the side of the screen that you select and it goes to work. While the Gmail integration allows me..." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___3812040) VR Verified Reviewer Dir of Ops > "Also, it's hard to track which clients we've pull on lists to import into other platforms." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___4683667) KG Kartik G. Principal Sales Development Lead > "Overall, Apollo is a highly intuitive and easy-to-use platform." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6808671) HL Hayan L. SDR > "The contact enrichment suffers at times due to poor data health." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___3634026) VR Verified Reviewer CEO and Founder > "I love that they have a ton of features available for free!" [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6651138) Kriti A. Freelance Content Writer > "It has only been a few days since I started using this tool. Although it's super helpful 90% of the time, rarely, it takes too much time..." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___2988407) [View Reviews](https://www.capterra.com/p/158696/Apollo/reviews/) ## User interface 4.11 (318) [Apollo.io](https://www.capterra.com/p/158696/Apollo/) 4.52 (391) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Do these products fit your needs? Prioritize real-user-identified key features according to your needs to find your best fit. \--% Fit vs \--% Fit Activity Dashboard 207 Important Activity Tracking 150 Important AI Copilot 120 Important ZoomInfo Sales 25/47 - Activity Dashboard - Activity Tracking - AI Copilot - Alerts/Notifications - API - Autoresponders - Campaign Analytics - Campaign Management - Campaign Planning - Campaign Segmentation - Chat/Messaging - Contact Database - Contact Management - Conversion Tracking - CRM - Customer Segmentation - Customizable Branding - Customizable Templates - Data Import/Export - Drag & Drop - Drip Campaigns - Email Management - Email Marketing - Email Tracking - Engagement Tracking - Event Triggered Actions - Forms Management - Generative AI - Landing Pages/Web Forms - Lead Capture - Lead Management - Lead Nurturing - Lead Qualification - Lead Scoring - Lead Segmentation - Lead Verification/Validation - Multi-Campaign - Multi-Channel Marketing - Pipeline Management - Prospecting Tools - Real-Time Notifications - Reporting & Statistics - Search/Filter - Social Media Integration - Template Management - Third-Party Integrations - Web Forms [See all features](https://www.capterra.com/p/168264/ZoomInfo-sales/#features) Apollo.io Top features 35/47 - Activity Dashboard - Activity Tracking - AI Copilot - Alerts/Notifications - API - Autoresponders - Campaign Analytics - Campaign Management - Campaign Planning - Campaign Segmentation - Chat/Messaging - Contact Database - Contact Management - Conversion Tracking - CRM - Customer Segmentation - Customizable Branding - Customizable Templates - Data Import/Export - Drag & Drop - Drip Campaigns - Email Management - Email Marketing - Email Tracking - Engagement Tracking - Event Triggered Actions - Forms Management - Generative AI - Landing Pages/Web Forms - Lead Capture - Lead Management - Lead Nurturing - Lead Qualification - Lead Scoring - Lead Segmentation - Lead Verification/Validation - Multi-Campaign - Multi-Channel Marketing - Pipeline Management - Prospecting Tools - Real-Time Notifications - Reporting & Statistics - Search/Filter - Social Media Integration - Template Management - Third-Party Integrations - Web Forms [See all features](https://www.capterra.com/p/158696/Apollo/#features) ### Recognition No recognitions have been awarded to ZoomInfo Sales No recognitions have been awarded to Apollo.io ### Deployment & support ZoomInfo Sales Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Apollo.io Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details ZoomInfo Sales - By ZoomInfo - Located in United States - Founded in 2000 Apollo.io - By Apollo.io - Located in United States - Founded in 2015 ## Popular Comparisons [ZoomInfo Sales](https://www.capterra.com/p/168264/ZoomInfo-sales/)[4.11 (318)](https://www.capterra.com/p/168264/ZoomInfo-sales/reviews/) vs [Seamless](https://www.capterra.com/p/207295/Seamless-AI/)[4.52 (519)](https://www.capterra.com/p/207295/Seamless-AI/reviews/) Contact vendor for pricing Price Contact vendor for pricing 4.2 Features 4.5 4.3 Ease of Use 4.5 [View full comparison](https://www.capterra.com/compare/168264-207295/ZoomInfo-sales-vs-Seamless-AI) [Apollo.io](https://www.capterra.com/p/158696/Apollo/)[4.52 (391)](https://www.capterra.com/p/158696/Apollo/reviews/) vs [Seamless](https://www.capterra.com/p/207295/Seamless-AI/)[4.52 (519)](https://www.capterra.com/p/207295/Seamless-AI/reviews/) $0/month Price Contact vendor for pricing 4.5 Features 4.5 4.5 Ease of Use 4.5 [View full comparison](https://www.capterra.com/compare/158696-207295/Apollo-vs-Seamless-AI) [ZoomInfo Sales](https://www.capterra.com/p/168264/ZoomInfo-sales/)[4.11 (318)](https://www.capterra.com/p/168264/ZoomInfo-sales/reviews/) vs [useArtemis](https://www.capterra.com/p/267486/useArtemis/)[4.73 (171)](https://www.capterra.com/p/267486/useArtemis/reviews/) Contact vendor for pricing Price $29/month 4.2 Features 4.6 4.3 Ease of Use 4.8 [View full comparison](https://www.capterra.com/compare/168264-267486/ZoomInfo-sales-vs-useArtemis) [Apollo.io](https://www.capterra.com/p/158696/Apollo/)[4.52 (391)](https://www.capterra.com/p/158696/Apollo/reviews/) vs [useArtemis](https://www.capterra.com/p/267486/useArtemis/)[4.73 (171)](https://www.capterra.com/p/267486/useArtemis/reviews/) $0/month Price $29/month 4.5 Features 4.6 4.5 Ease of Use 4.8 [View full comparison](https://www.capterra.com/compare/158696-267486/Apollo-vs-useArtemis) [ZoomInfo Sales](https://www.capterra.com/p/168264/ZoomInfo-sales/)[4.11 (318)](https://www.capterra.com/p/168264/ZoomInfo-sales/reviews/) vs [Dripify](https://www.capterra.com/p/215082/Dripify/)[4.71 (476)](https://www.capterra.com/p/215082/Dripify/reviews/) Contact vendor for pricing Price $39/month 4.2 Features 4.4 4.3 Ease of Use 4.7 [View full comparison](https://www.capterra.com/compare/168264-215082/ZoomInfo-sales-vs-Dripify) [Apollo.io](https://www.capterra.com/p/158696/Apollo/)[4.52 (391)](https://www.capterra.com/p/158696/Apollo/reviews/) vs [Dripify](https://www.capterra.com/p/215082/Dripify/)[4.71 (476)](https://www.capterra.com/p/215082/Dripify/reviews/) $0/month Price $39/month 4.5 Features 4.4 4.5 Ease of Use 4.7 [View full comparison](https://www.capterra.com/compare/158696-215082/Apollo-vs-Dripify) [ZoomInfo Sales](https://www.capterra.com/p/168264/ZoomInfo-sales/)[4.11 (318)](https://www.capterra.com/p/168264/ZoomInfo-sales/reviews/) vs [Cognism](https://www.capterra.com/p/169083/Cognism/)[4.70 (256)](https://www.capterra.com/p/169083/Cognism/reviews/) Contact vendor for pricing Price $1000/month 4.2 Features 4.6 4.3 Ease of Use 4.8 [View full comparison](https://www.capterra.com/compare/168264-169083/ZoomInfo-sales-vs-Cognism) [Apollo.io](https://www.capterra.com/p/158696/Apollo/)[4.52 (391)](https://www.capterra.com/p/158696/Apollo/reviews/) vs [Cognism](https://www.capterra.com/p/169083/Cognism/)[4.70 (256)](https://www.capterra.com/p/169083/Cognism/reviews/) $0/month Price $1000/month 4.5 Features 4.6 4.5 Ease of Use 4.8 [View full comparison](https://www.capterra.com/compare/158696-169083/Apollo-vs-Cognism) [ZoomInfo Sales](https://www.capterra.com/p/168264/ZoomInfo-sales/)[4.11 (318)](https://www.capterra.com/p/168264/ZoomInfo-sales/reviews/) vs [Lusha](https://www.capterra.com/p/198383/Lusha/)[4.04 (398)](https://www.capterra.com/p/198383/Lusha/reviews/) Contact vendor for pricing Price $49/month 4.2 Features 4.1 4.3 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/168264-198383/ZoomInfo-sales-vs-Lusha) [Apollo.io](https://www.capterra.com/p/158696/Apollo/)[4.52 (391)](https://www.capterra.com/p/158696/Apollo/reviews/) vs [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) $0/month Price $15/month 4.5 Features 4.5 4.5 Ease of Use 4.2 [View full comparison](https://www.capterra.com/compare/79367-158696/ActiveCampaign-vs-Apollo) [ZoomInfo Sales](https://www.capterra.com/p/168264/ZoomInfo-sales/)[4.11 (318)](https://www.capterra.com/p/168264/ZoomInfo-sales/reviews/) vs [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,228)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) Contact vendor for pricing Price $15/month 4.2 Features 4.4 4.3 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/168264-171840/ZoomInfo-sales-vs-HubSpot-Marketing) [Apollo.io](https://www.capterra.com/p/158696/Apollo/)[4.52 (391)](https://www.capterra.com/p/158696/Apollo/reviews/) vs [Lusha](https://www.capterra.com/p/198383/Lusha/)[4.04 (398)](https://www.capterra.com/p/198383/Lusha/reviews/) $0/month Price $49/month 4.5 Features 4.1 4.5 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/158696-198383/Apollo-vs-Lusha)