# Compare Apollo.io vs Cognism 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare Apollo.io and Cognism based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/158696-169083/Apollo-vs-Cognism

---

# Apollo.io vs Cognism Features and Cost Comparison

Last updated April 23rd, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

Apollo.ioCognism2/4 selected

[Apollo.io](https://www.capterra.com/p/158696/Apollo/)[4.5 (391)](https://www.capterra.com/p/158696/Apollo/reviews/)

[Cognism](https://www.capterra.com/p/169083/Cognism/)[4.7 (256)](https://www.capterra.com/p/169083/Cognism/reviews/)

[## Apollo.io](https://www.capterra.com/p/158696/Apollo/)[4.5 (391)](https://www.capterra.com/p/158696/Apollo/reviews/)

Starting Price

Contact vendor

Value-for-Money

4.4

Functionality

4.5

Ease of Use

4.5

Customer Service

4.3

Reviews Sentiment

Based on [391 reviews](#user-reviews)

Positive

358

Neutral

16

Negative

17

[## Cognism](https://www.capterra.com/p/169083/Cognism/)[4.7 (256)](https://www.capterra.com/p/169083/Cognism/reviews/)

Starting Price

$1000.00/month

Value-for-Money

4.5

Functionality

4.6

Ease of Use

4.8

Customer Service

4.6

Reviews Sentiment

Based on [256 reviews](#user-reviews)

Positive

247

Neutral

7

Negative

2

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What’s your intended use case?

## Summary

* * *

Key features rated by users

Features selected based on 3,690 reviews from lead generation software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

61%Fit

Missing features

Feature ratings

Lead Capture

4.5

Drip Campaigns

NA

Engagement Tracking

4.1

Email Management

4.4

Customizable Branding

NA

\--%Fit

Missing features

Feature ratings

Lead Capture

4.6

Drip Campaigns

NA

Engagement Tracking

NA

Email Management

5.0

Customizable Branding

NA

User satisfaction

User satisfaction

4.5

User reviews[391](https://www.capterra.com/p/158696/Apollo/reviews/)

Ease of use

4.5

Functionality

4.5

Value for money

4.4

Customer support

4.3

User satisfaction

4.7

User reviews[256](https://www.capterra.com/p/169083/Cognism/reviews/)

Ease of use

4.8

Functionality

4.6

Value for money

4.5

Customer support

4.6

Price starts from

Price starts from

\--

-   Free version
-   Free trial

Price starts from

$1000Per Feature, Per Month

-   Free version
-   Free trial

Best for

Best for

Our B2B data quantity and quality offer sales, marketing, recruiting, and financial professionals an edge to access the information they can’t get elsewhere.

Best for

Cognism provides accurate, compliant-first B2B data and sales intelligence for teams growing across Europe and beyond. Trusted by thousands of revenue teams, Cognism helps you turn data into pipeline.

## User reviews

Pros & cons

SW

Shasta W.

Director of Sales Support

> "I also really value the all-in-one functionality—being able to find contacts, verify emails, and manage outreach in one system saves a..."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7115622)

Rafay A.

Research

> "Unclear pricing, forced waterfall verification, slow email access, and excessive credit consumption even for email-only exports."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7075631)

NO

Nurudeen O.

Business Outreach Analyst

> "Being able to input a simple prompt and get highly relevant leads along with the exact information I need saves a lot of time and removes..."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7138458)

RP

Ryan P.

Owner

> "The interface can feel a bit overwhelming at first, and I accidentally spent a bunch of time individually selecting people only to click..."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7037500)

Connor G.

Business Development Representative

> "I like how the contact information is very accurate, especially compared to other software where I sometimes get irrelevant numbers."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7129091)

SD

Sanket D.

Media Buyer Manager

> "The UI can feel slightly cluttered, and initial setup takes some time to get right."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7128521)

AP

Aleksandra P.

Data and research lead

> "It helps our team save time by automating outreach and follow-up tasks, allowing us to focus on closing deals instead of busywork."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6575505)

VR

Verified Reviewer

Founder's Office

> "It's very frustrating to see them change credits usage so often and they don't pass on the benefits of new features and changes to users..."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6858398)

NO

Nurudeen O.

Business Outreach Analyst

> "It’s easy to navigate across different sections, and the built-in AI makes the experience even smoother."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7138458)

VR

Verified Reviewer

Account Executive

> "My biggest dislike or should i say learning curve was all the filters but a quick live meeting answered those questions for me."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7090907)

SS

Shane S.

CEO

> "Apollo.i has enabled the distributions of messages for our targeted marketing campaigns."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6832108)

AM

Alessandro M.

Consultant

> "Sometimes, structuring a search requires a bit of lateral thinking; the search syntax may not fit everyone's intuition."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7015180)

Tommy M.

Growth Team

> "The contact database and filters are very robust and making finding ICP contacts easy and cheaper compared to other databases."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6403470)

VR

Verified Reviewer

Founder's Office

> "The data quality is not that great and somehow they still haven't been able to decide the pricing and credits usage."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6858398)

Eric N.

BDR

> "It has always been super useful especially the fact that it gives you emails for free."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7062603)

VR

Verified Reviewer

Founder's Office

> "My experience was very bad with Apollo as they came up with a new credit usage system but didn't pass the benefits to us as we were..."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6858398)

AM

Alex M.

Sales Operations Manager

> "We use it for enrichment and it does this well. If it could guide people through its process better, and be very clear about the various..."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6712712)

JS

Jon S.

Sales Manager

> "Had cases where sent messages didn’t appear, and had to double check outside."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6816756)

LS

Lindsey S.

Director of Marketing Operations

> "Apollo is easy to use for sales enablement teams, it's a solid resource for sales development representatives."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7047296)

VR

Verified Reviewer

Head of Sales

> "those dont work BUT you have to pay to get them - and then you can't downgrade. When they admit its their problem."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7000457)

MD

Melanie D.

Regional Director

> "I like being able to create email templates which can either use in sequences or have available in Gmail"

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6781044)

VR

Verified Reviewer

Senior Strategist

> "We export data and make it meaningful manually (which is also pretty time-consuming): since problems such as actual replies vs not..."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___4935347)

Sarp O.

Founder

> "Awesome to be able to track everything in one app and access business intelligence and contact data like phone and email."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6644769)

DB

Dishank B.

Head Of Business

> "My account got hacked & there has been no solution provided by their customer support team till now, it has been more than 3 months now."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6580310)

SW

Shasta W.

Director of Sales Support

> "What I like most about Apollo.io is how powerful and easy it is to use for prospecting and outbound sales."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7115622)

RR

Richard R.

IT Support Manager

> "Tech support was not that great when we could not validate our domain."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6835205)

BJ

Benjamin J.

AE

> "I mainly rely on it to get prospect data into the CRM, which makes sequencing so much easier."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6757344)

MO

Maddy O.

Founder

> "There are a lot of features, so it can be a little confusing to muddle through the differences between plan levels."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6590466)

SS

Shawn S.

Business Relations

> "I liked that they had a single user offering that still had substantive tools that allowed you to have effective prospecting without..."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6564249)

Luciana L.

Client Partner

> "Sometimes Apollo gets dry and it can take some time for it to find new companies/ prospects."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6338270)

VR

Verified Reviewer

Director of Market Research

> "Very positive, I don't think I've ever had to deal with technical support and the platform fulfill all our needs."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7137224)

MD

Melanie D.

Regional Director

> "I can see there has been some innovation with the use of new AI tools, but the tool still feels outdated."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6781044)

VR

Verified Reviewer

Account Executive

> "I think its a great tool for sales management and is definitely a good value for the money!"

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7090907)

AP

Aleksandra P.

Data and research lead

> "I'm not completely impressed with the accuracy of Apollo.ai's phone number database."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6575505)

JS

Jon S.

Sales Manager

> "I like filters, they help when you want very specific profiles."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6816756)

SA

Shakeel A.

Director Operations

> "Mobile credits traceability is very difficult."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6703374)

SR

Suvankar R.

Lead generation specialist

> "I also generated a strong pipeline of leads using databases sourced from Apollo."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7003532)

Rafay A.

Research

> "Apollo has become very disappointing."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7075631)

AS

Ajay S.

Senior Business Development Associate

> "apollo is helping me get more direct and headquarter numbers as well as professional email ids of the hospitality and ecommerce leaders..."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6173489)

DH

David H.

Founder

> "Due to the company's weak support and broken functionality I was unable to properly execute an outreach campaign during an expensive..."

[See full review](https://www.capterra.com/p/158696/Apollo/#GetApp___5057465)

AM

Alex M.

Sales Operations Manager

> "Enrichment, Engagement, Conversations - and these were given to Admins to either turn on or off for users, it would be a lot easier to..."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6712712)

VR

Verified Reviewer

CEO and Founder

> "This is on me, but there are a lot of features I dont know how to use or why theyd benefit me to use."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6651138)

Almir B.

SDR

> "The software offers a remarkable ability to integrate with other tools, including customer relationship management (CRM) software,..."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___4844951)

NG

Nimish G.

SVP

> "Phone numbers accuracy is low and the click and open tracking is not accurate."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6059365)

NO

Nurudeen O.

Business Outreach Analyst

> "What I love most about Apollo is how intuitive the user interface is."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7138458)

MN

Mike N.

CEO

> "They don't provide the leads they say they will, they give nonsense answers to why they don't provide unlimited emails in the "Unlimited..."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___4957359)

Almir B.

SDR

> "By seamlessly connecting with CRM software, users can maintain a cohesive and efficient system that streamlines their workflow and..."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___4844951)

VR

Verified Reviewer

Chief of Staff

> "I least liked the popups whilst using Apollo or the signposts to sign up to a higher tier membership it was distracting when using the..."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___4847211)

AP

Aleksandra P.

Data and research lead

> "Apollo.ai is a solid tool that helps automate tasks and save time."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6575505)

VR

Verified Reviewer

Head of Sales

> "They just dont understand thry are getting exactly what they paid for."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7000457)

MO

Maddy O.

Founder

> "I was involved in implementing it and work with my team on a weekly basis to make sure we're making the most of our use of it."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6590466)

AM

Alex M.

Sales Operations Manager

> "It is hard to know what to do when starting up."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6712712)

AS

Aryan S.

Project Manager

> "I checked the database against some information that we had about our prospects and it seemed pretty accurate."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6674875)

DH

David H.

Founder

> "Support is too based on copy and paste templates leading to wasted time."

[See full review](https://www.capterra.com/p/158696/Apollo/#GetApp___5057465)

Satyam S.

Founder

> "The features that help me to operate on every operation there is for prospecting makes apollo the very best of tools that should be used..."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___4839167)

RM

Rebecca M.

Marketing Lead

> "It often creates duplicate account records, so then I get errors when pushing leads (so I have to find the account in Apollo, merge it,..."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___3583402)

ML

Mor L.

Senior Presales Engineer

> "I loved its presentation style, where names and contact information are always clear."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6648121)

JA

Jordan A.

Founder

> "My account was hacked and Apollo took days to look into it and still couldn't keep account secure."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___5043842)

AM

Alessandro M.

Consultant

> "So far, my experience is very positive. If budget weren't a consideration, this would definitely be a tool I wouldn't mind paying for. "

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7015180)

JA

Jordan A.

Founder

> "My account was hacked and Apollo took days to look into it and still couldn't keep account secure"

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___5043842)

YD

Yasmin D.

Ceo

> "I like the assistant feature I think that’s something a lot of people need for businesses especially small businesses."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6781877)

Rodion M.

Marketer

> "It also has a lot of bugs and inconsistencies in the lead search, some of which I already described in this review, and I've also..."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___3732500)

AM

Alessandro M.

Consultant

> "Setting up the client on your machine is quick and painless. "

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7015180)

Mario C.

Owner

> "bucks a month and the functionality is pretty limited."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___4803220)

JT

Joe T.

Head of Marketing

> "Great experience, simple to read instructions, easy set up, seems to have good support."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7119409)

Rubesh D.

Business development manager

> "I feel disappointed with their customer support; sometimes they are not so responsive when you hardly need their support."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6022316)

Connor G.

Business Development Representative

> "I like Apollo, it's easy to set up and get started."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7129091)

DH

David H.

Founder

> "Many key functionalities don't work as expected."

[See full review](https://www.capterra.com/p/158696/Apollo/#GetApp___5057465)

AR

Andrei R.

CEO

> "Apollo has grown and become almost the default go to when it comes to leads contact data, as it consistently seem to be having the..."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6104123)

VR

Verified Reviewer

Business Development Associate

> "The paid feature is very costly and the UI/UX of navigation between pages of the free trial isn't that user-friendly."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___4634160)

Peter W.

Managing Consultant

> "Overall, I had some success with it, but I needed better phone data."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6649651)

JS

Juliette S.

Curator

> "Sometimes all the info is not entirely correct - however most of it is."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6039583)

BS

Brittnie S.

Reputation Coordinator

> "I love that I have access to millions of customers and can put them in different lists for different projects."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___4837118)

Andy F.

Founder

> "Bills you for unused services, makes it impossible to cancel, and will steal your data and sell it."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___4568175)

Steven S.

Owner | Creative Designer

> "The extension allows a simple button on the side of the screen that you select and it goes to work. While the Gmail integration allows me..."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___3812040)

VR

Verified Reviewer

Dir of Ops

> "Also, it's hard to track which clients we've pull on lists to import into other platforms."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___4683667)

KG

Kartik G.

Principal Sales Development Lead

> "Overall, Apollo is a highly intuitive and easy-to-use platform."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6808671)

HL

Hayan L.

SDR

> "The contact enrichment suffers at times due to poor data health."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___3634026)

VR

Verified Reviewer

CEO and Founder

> "I love that they have a ton of features available for free!"

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6651138)

Kriti A.

Freelance Content Writer

> "It has only been a few days since I started using this tool. Although it's super helpful 90% of the time, rarely, it takes too much time..."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___2988407)

[View Reviews](https://www.capterra.com/p/158696/Apollo/reviews/)

Thomas E.

Business Development Lead Manager

> "The UI is clean and efficient, and the available API connection allows me even further efficiencies via agents I create."

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___7101118)

HS

Henri S.

SDR

> "Sometimes it lacks numbers and emails from HOK people and I think the Email feature could be a little bit better"

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___7080681)

CM

Conor M.

AE

> "Actionable Intent Data: The ability to identify accounts actively researching solutions like ours, or topics relevant to Asana, allows for much..."

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6819575)

JE

James E.

Business Development Executive

> "At times I am unable to find specific contact details, such as emails or phone numbers. Although no one source of sales intelligence can give..."

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6569036)

TL

Tom L.

Marketing Director

> "Good quality contact data, excellent UI/search capability to find contacts/companies quickly, support/alignment to data protection regulations,..."

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6815383)

MT

Maisie T.

Sales Development Representative

> "Not all the information cognism has can be pulled through to our CRM, Salesforce, which can be annoying when I have to cross reference details..."

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___7026583)

LE

Luca E.

Business Development

> "I also really enjoy the persona function filter where you can get the right contacts at every company immediately and no need to do intense..."

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___7045268)

DS

Derek S.

CMO

> "Cognism's backend does not give uses the control of their account, which credit cards to use, or executing renewals."

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___7016902)

VR

Verified Reviewer

BDR

> "I found that managing my data became a lot more efficient as I was able to keep track of my prospect base in an efficient and convenient manner"

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___7083956)

DS

Derek S.

CMO

> "Their renewal and backend payment processes is misleading and purposeful to keep clients with the platform."

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___7016902)

CP

Casper P.

Team Lead Business Development

> "It also connects with our CRM which makes this process even easier. Once we have identified the right prospects for our accounts we can then..."

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___7008744)

VR

Verified Reviewer

Business Development Analyst

> "However, this is a problem with every data provider, Cognism still has the least amount of rejected emails"

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6322343)

EG

Ella G.

Project manager

> "I've discovered that tracking client leads more effectively significantly enhances my ability to manage my accounts."

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___7087132)

VR

Verified Reviewer

SDR Leader

> "Some of the mapping of industries isn't perfect and can require some additional work."

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6549349)

Thomas E.

Business Development Lead Manager

> "Cognism allows our commercial team to dramatically speed up the process of connecting with the prospects most important to us."

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___7101118)

VR

Verified Reviewer

IT account Director

> "data can sometimes be on there which is out of date or incorrect job titles"

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6313508)

VR

Verified Reviewer

Sales development

> "Lead generation via cognism is very useful, especially region wise data helping our sales team reach the right person"

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___7068250)

JW

James W.

Senior Rev Ops Executive

> "Americas contact data quality isn't as good as EMEA"

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6752467)

CP

Casper P.

Team Lead Business Development

> "It helps us find the correct prospect: we can filter through dozens of very detailed filters, helping us to find our exact ICP."

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___7008744)

SU

Sibel U.

Business Development representative

> "It has happened a few times that data is inaccurate but this is to be expected and not a major problem."

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6624851)

TF

Thomas F.

Account Executive

> "My favourite features have to be the Diamond verified numbers which are the most accurate I've found compared to previous outreach tools and..."

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6577668)

LB

Louis B.

SDR

> "Nothing worse than pitching to someone and then find out you're not speaking to your prospect."

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6844329)

JT

Josh T.

Sales

> "This seamless integration ensures that the entire lead management process is smooth, from prospecting to conversion, making it easier for teams..."

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6756888)

JB

Jake B.

Team Manager

> "Sometimes the data isn't accurate - family member rather than person"

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6737352)

TG

Tom G.

Business Development

> "Cognism is a powerful B2B lead generation and sales intelligence platform that provides accurate contact data and compliance-friendly..."

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6684098)

SE

Shal E.

Outbound SDR

> "Some leads lack some data."

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6696691)

OL

Ollie L.

Revenue Operations Manager

> "It also enables us to ensure data hygiene within the CRM through the "Enhance" feature, allowing us to check if job titles/contact data is..."

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6793719)

DS

Diogo S.

Business Development Manager

> "The fact that finding distribution is somehow unreliable."

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6696584)

GS

George S.

Global Events Executive

> "The integration with other tools, like LinkedIn and Salesforce, is smooth and seamless, ensuring that our teams can work more collaboratively..."

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6716298)

Jack F.

Sales Executive

> "Occasionally some data is out of date, for example a specific contact may no longer work at the company."

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6069053)

SL

Simon L.

Corporate Licensing Consultant

> "By providing direct contact information for key decision-makers, it allows me to bypass these roadblocks and connect with the right people..."

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6572163)

Max L.

Account Exec

> "The emails could be a little funky if they're not green tick verified, but not much you can do about that ."

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___5089584)

MD

Martin D.

sdr

> "CRM integrations work smoothly and help save time in daily workflows."

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___7079797)

AK

Akash K.

Sales Development Representative

> "Some data inaccuracies and industries not being specific enough for certain ICPs"

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6168608)

JE

James E.

Business Development Executive

> "The Google Chrome extension is also a great feature, which allows me to make use of Cognism when outside of the web application."

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6569036)

DB

David B.

AE

> "Solves a problem for us"

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6629081)

SU

Sibel U.

Business Development representative

> "What I appreciate most are the intelligent search features that enables me to find and contact the most relevant contacts in my territory."

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6624851)

ZH

Zak H.

Account Executive

> "Occassionally I have problems with the filtering options, particulary the job function filter."

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___4941600)

Connor N.

Global Engagement Executive

> "Accurate contact data, real-time intent signals, and seamless CRM integration make prospecting and outreach more efficient."

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6756850)

SE

Scott E.

SDR

> "On rare occasions, sometimes contact numbers are not always correct or outdated."

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___5091262)

VR

Verified Reviewer

BDR

> "Easy to use the filters , make a list of contacts - leads have right amount of information thats required."

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___7105204)

Aleksi S.

Sales Executive

> "Sometimes the phone numbers are wrong here in Finland."

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6143337)

HJ

Harry J.

Sales Development Representative

> "We've had some great enablement sessions which have allowed us to make best use of the platform. Since we started using Cognism, we’ve been..."

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6626435)

ME

Melissa E.

Manager

> "leads can be out of date so need to be reviewed more often"

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___5069184)

Ashley B.

Sales Enablement

> "Cognism’s robust data acquisition tools have streamlined our lead generation, resulting in higher conversion rates and better-targeted campaigns"

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6664873)

VR

Verified Reviewer

Sales Executive

> "Data in the Finnish market is not the best but in Europe in general it is"

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6154446)

VK

Vanina K.

Account Executive

> "Cognism has become a key part of my workflow, and here’s why I love using it: Accurate data, intuitive interface, AI features, and high levels..."

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6610267)

CD

Charlie D.

SDR

> "Sometimes leads are outdated."

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6168703)

Faiz A.

Account Executive

> "I also love the pop-up notifications right inside Sales Navigator, it's incredibly helpful to get quick contact information without leaving the..."

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___7042328)

VR

Verified Reviewer

Head of sales Northern Europe

> "passing a list to Salesforce is done via campaigns and not as seamless as with other tools we've used (or via CSV)"

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___3772187)

MT

Maisie T.

Sales Development Representative

> "The quality of the numbers is amazing, most times I call them the correct prospect picks up the phone, email quality is even better."

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___7026583)

CT

Cameron T.

Account Manager

> "There is lots of bells and whistles i dont feel like i always use"

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6267273)

AH

Adam H.

Global Sales Manager

> "Accurate contact data, strong intent signals, and seamless CRM integration."

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6808458)

AM

Asif M.

Sales and Marketing Director

> "Not all the data provided is accurate, it does get some issues with the provided data."

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___3668031)

FS

Felipe S.

Enterprise Development Representative

> "Overall I'm very satisfied with Cognism as it allows me to get quality information and contacts from my top accounts."

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6826562)

JP

Jacob P.

SDR Leader

> "Extension sometimes bugs out and needs uninstalling and reinstalling"

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___3859342)

LC

Libby C.

BD Operations Manager

> "We've had a great experience using Cognism for building prospect lists and gathering detailed information for setting up our leads in..."

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6419961)

SK

Sadie K.

Account Development

> "I have twice experienced contacting a persona who was the correct name but not the right person, also alot of prospects have advised these are..."

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___3263838)

JE

James E.

Business Development Executive

> "Overall my experience has been positive. Once I learned how to best use the solution, I am bale to bulk import lead list and then enrich the..."

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6569036)

AC

Aimee C.

Commercial Growth Developer

> "I often have to change my password, but that may be an operations mistake on my end."

[See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___3207979)

[View Reviews](https://www.capterra.com/p/169083/Cognism/reviews/)

## User interface

[Apollo.io](https://www.capterra.com/p/158696/Apollo/)

4.52 (391)

[Cognism](https://www.capterra.com/p/169083/Cognism/)

4.70 (256)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

Activity Dashboard

207

Important

Activity Tracking

150

Important

AI Copilot

120

Important

Apollo.io

Top features

35/47

-   Activity Dashboard
-   Activity Tracking
-   AI Copilot
-   Alerts/Notifications
-   API
-   Autoresponders
-   Campaign Analytics
-   Campaign Management
-   Campaign Planning
-   Campaign Segmentation
-   Chat/Messaging
-   Contact Database
-   Contact Management
-   Conversion Tracking
-   CRM
-   Customer Segmentation
-   Customizable Branding
-   Customizable Templates
-   Data Import/Export
-   Drag & Drop
-   Drip Campaigns
-   Email Management
-   Email Marketing
-   Email Tracking
-   Engagement Tracking
-   Event Triggered Actions
-   Forms Management
-   Generative AI
-   Landing Pages/Web Forms
-   Lead Capture
-   Lead Management
-   Lead Nurturing
-   Lead Qualification
-   Lead Scoring
-   Lead Segmentation
-   Lead Verification/Validation
-   Multi-Campaign
-   Multi-Channel Marketing
-   Pipeline Management
-   Prospecting Tools
-   Real-Time Notifications
-   Reporting & Statistics
-   Search/Filter
-   Social Media Integration
-   Template Management
-   Third-Party Integrations
-   Web Forms

[See all features](https://www.capterra.com/p/158696/Apollo/#features)

Cognism

24/47

-   Activity Dashboard
-   Activity Tracking
-   AI Copilot
-   Alerts/Notifications
-   API
-   Autoresponders
-   Campaign Analytics
-   Campaign Management
-   Campaign Planning
-   Campaign Segmentation
-   Chat/Messaging
-   Contact Database
-   Contact Management
-   Conversion Tracking
-   CRM
-   Customer Segmentation
-   Customizable Branding
-   Customizable Templates
-   Data Import/Export
-   Drag & Drop
-   Drip Campaigns
-   Email Management
-   Email Marketing
-   Email Tracking
-   Engagement Tracking
-   Event Triggered Actions
-   Forms Management
-   Generative AI
-   Landing Pages/Web Forms
-   Lead Capture
-   Lead Management
-   Lead Nurturing
-   Lead Qualification
-   Lead Scoring
-   Lead Segmentation
-   Lead Verification/Validation
-   Multi-Campaign
-   Multi-Channel Marketing
-   Pipeline Management
-   Prospecting Tools
-   Real-Time Notifications
-   Reporting & Statistics
-   Search/Filter
-   Social Media Integration
-   Template Management
-   Third-Party Integrations
-   Web Forms

[See all features](https://www.capterra.com/p/169083/Cognism/#features)

### Recognition

No recognitions have been awarded to Apollo.io

No recognitions have been awarded to Cognism

### Deployment & support

Apollo.io

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Cognism

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Apollo.io

-   By Apollo.io
-   Located in United States
-   Founded in 2015

Cognism

-   By Cognism
-   Located in United Kingdom
-   Founded in 2015

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