---
title: "Compare Apollo.io vs HubSpot Marketing Hub 2026 | Capterra"
description: "Unsure of what to choose? Check Capterra to compare Apollo.io and HubSpot Marketing Hub based on pricing, features, product details, and verified reviews."
source_url: "https://www.capterra.com/compare/158696-171840/Apollo-vs-HubSpot-Marketing"
page_type: "comparison"
language: "en"
---

# Apollo.io vs HubSpot Marketing Hub Features and Cost Comparison

Last updated September 16th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

Apollo.ioHubSpot Marketing Hub2/4 selected

[Apollo.io](https://www.capterra.com/p/158696/Apollo/)[4.5 (398)](https://www.capterra.com/p/158696/Apollo/reviews/)

[HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.5 (6,256)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/)

[## Apollo.io](https://www.capterra.com/p/158696/Apollo/)[4.5 (398)](https://www.capterra.com/p/158696/Apollo/reviews/)

Starting Price

Contact vendor

Value-for-Money

4.4

Functionality

4.5

Ease of Use

4.5

Customer Service

4.2

Reviews Sentiment

Based on [398 reviews](#user-reviews)

Positive

364

Neutral

16

Negative

18

[## HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.5 (6,256)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/)

Starting Price

$15.00/month

Value-for-Money

4.2

Functionality

4.4

Ease of Use

4.3

Customer Service

4.4

Reviews Sentiment

Based on [6,256 reviews](#user-reviews)

Positive

5,813

Neutral

360

Negative

83

## Not a match? Find software alternatives tailored to your priorities.

These software suggestions are similar to those you’re currently comparing.

### Zoho CRM

4.3 (6,999)

* * *

Starting Price

$14.00

Per User,Per Month

Free Trial

Free Version

* * *

User rating

85%

of reviewers  
rated it above 4 stars

* * *

Highest Rated

### Klaviyo

4.6 (539)

* * *

Starting Price

$20.00

Usage Based,Per Month

Free Trial

Free Version

* * *

User rating

95%

of reviewers  
rated it above 4 stars

* * *

### Marketo Engage

4.3 (716)

* * *

Starting Price

Contact vendor for pricing

Free Trial

Free Version

* * *

User rating

87%

of reviewers  
rated it above 4 stars

* * *

### Salesforce Sales Cloud

4.4 (18,810)

* * *

Starting Price

$25.00

Per User,Per Month

Free Trial

Free Version

* * *

User rating

90%

of reviewers  
rated it above 4 stars

* * *

What’s your intended use case?

## Summary

* * *

Key features rated by users

Features selected based on 3,777 reviews from lead generation software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

\--%Fit

Missing features

Feature ratings

Lead Capture

4.5

Customizable Branding

NA

Drip Campaigns

NA

Engagement Tracking

4.2

Campaign Planning

NA

72%Fit

Missing features

Feature ratings

Lead Capture

4.5

Customizable Branding

NA

Drip Campaigns

4.4

Engagement Tracking

4.5

Campaign Planning

4.3

User satisfaction

User satisfaction

4.5

User reviews[398](https://www.capterra.com/p/158696/Apollo/reviews/)

Ease of use

4.5

Functionality

4.5

Value for money

4.4

Customer support

4.2

User satisfaction

4.5

User reviews[6,256](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/)

Ease of use

4.3

Functionality

4.4

Value for money

4.2

Customer support

4.4

Price starts from

Price starts from

\--

-   Free version
-   Free trial

Price starts from

$15Per User, Per Month

-   Free version
-   Free trial

Best for

Best for

Small businesses to enterprise organizations in B2B industries including technology, fintech, legal technology, AI research, and creative services.

Best for

Over 100,000 customers in more than 120 countries use HubSpot's software to attract, engage, and delight their customers.

## User reviews

Pros & cons

SW

Shasta W.

Director of Sales Support

> "I also really value the all-in-one functionality—being able to find contacts, verify emails, and manage outreach in one system..."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7115622)

AY

Abhishek Y.

Database Executive

> "Some contact information is outdated and credit can runs out quickly with heavy usage that need to be improve."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7187120)

Jordan V.

Sales Specialist

> "It has significantly streamlined our prospecting workflow. While you have to stay organized with your credits to maximize value,..."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7151422)

RP

Ryan P.

Owner

> "The interface can feel a bit overwhelming at first, and I accidentally spent a bunch of time individually selecting people only..."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7037500)

VR

Verified Reviewer

Account Development Manager

> "Apollo is a powerful tool that can be setup in many various applications, from initial prospecting, outbound contacting and CRM..."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7157812)

Rafay A.

Research

> "Unclear pricing, forced waterfall verification, slow email access, and excessive credit consumption even for email-only exports."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7075631)

Ankita P.

Business Development Executive

> "I also found the advanced filters really useful for narrowing down leads based on industry, company size, job title, and other..."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7182242)

SD

Sanket D.

Media Buyer Manager

> "The UI can feel slightly cluttered, and initial setup takes some time to get right."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7128521)

Ankita P.

Business Development Executive

> "It made prospecting much less time-consuming because I could easily search for the right companies and decision-makers, verify..."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7182242)

Jordan V.

Sales Specialist

> "Apollo.io uses a credit-based system can be a bit tricky to manage at first."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7151422)

Jordan V.

Sales Specialist

> "Which is extremely useful when you are looking for a prospects and using the filter options which really helps in building a..."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7151422)

VR

Verified Reviewer

Account Development Manager

> "The issue however is this data is often incorrect when compared to publicly and easily accessible data."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7157812)

NO

Nurudeen O.

Business Outreach Analyst

> "Being able to input a simple prompt and get highly relevant leads along with the exact information I need saves a lot of time and..."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7138458)

Zaro D.

Owner

> "Very slow, if you save your search show you one number, next time is different"

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7185284)

Connor G.

Business Development Representative

> "I like how the contact information is very accurate, especially compared to other software where I sometimes get irrelevant..."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7129091)

AM

Alessandro M.

Consultant

> "Sometimes, structuring a search requires a bit of lateral thinking; the search syntax may not fit everyone's intuition."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7015180)

AP

Aleksandra P.

Data and research lead

> "It helps our team save time by automating outreach and follow-up tasks, allowing us to focus on closing deals instead of busywork."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6575505)

VR

Verified Reviewer

Founder's Office

> "It's very frustrating to see them change credits usage so often and they don't pass on the benefits of new features and changes..."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6858398)

Ellie A.

Co-Founder

> "I still verify key contacts separately, but Apollo is the tool I decided to keep using regularly."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7151869)

VR

Verified Reviewer

Account Executive

> "My biggest dislike or should i say learning curve was all the filters but a quick live meeting answered those questions for me."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7090907)

NO

Nurudeen O.

Business Outreach Analyst

> "It’s easy to navigate across different sections, and the built-in AI makes the experience even smoother."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7138458)

VR

Verified Reviewer

Founder's Office

> "The data quality is not that great and somehow they still haven't been able to decide the pricing and credits usage."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6858398)

AM

Alex M.

Sales Operations Manager

> "We use it for enrichment and it does this well. If it could guide people through its process better, and be very clear about the..."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6712712)

VR

Verified Reviewer

Founder's Office

> "My experience was very bad with Apollo as they came up with a new credit usage system but didn't pass the benefits to us as we..."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6858398)

MD

Melanie D.

Regional Director

> "I like being able to create email templates which can either use in sequences or have available in Gmail"

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6781044)

DB

Dishank B.

Head Of Business

> "My account got hacked & there has been no solution provided by their customer support team till now, it has been more than 3..."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6580310)

Sarp O.

Founder

> "Awesome to be able to track everything in one app and access business intelligence and contact data like phone and email."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6644769)

MO

Maddy O.

Founder

> "There are a lot of features, so it can be a little confusing to muddle through the differences between plan levels."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6590466)

SW

Shasta W.

Director of Sales Support

> "What I like most about Apollo.io is how powerful and easy it is to use for prospecting and outbound sales."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7115622)

JS

Jon S.

Sales Manager

> "Had cases where sent messages didn’t appear, and had to double check outside."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6816756)

BJ

Benjamin J.

AE

> "I mainly rely on it to get prospect data into the CRM, which makes sequencing so much easier."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6757344)

MD

Melanie D.

Regional Director

> "I can see there has been some innovation with the use of new AI tools, but the tool still feels outdated."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6781044)

SS

Shawn S.

Business Relations

> "I liked that they had a single user offering that still had substantive tools that allowed you to have effective prospecting..."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6564249)

AP

Aleksandra P.

Data and research lead

> "I'm not completely impressed with the accuracy of Apollo.ai's phone number database."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6575505)

VR

Verified Reviewer

Director of Market Research

> "Very positive, I don't think I've ever had to deal with technical support and the platform fulfill all our needs."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7137224)

VR

Verified Reviewer

Head of Sales

> "those dont work BUT you have to pay to get them - and then you can't downgrade. When they admit its their problem."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7000457)

AS

Ajay S.

Senior Business Development Associate

> "apollo is helping me get more direct and headquarter numbers as well as professional email ids of the hospitality and ecommerce..."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6173489)

SA

Shakeel A.

Director Operations

> "Mobile credits traceability is very difficult."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6703374)

AM

Alex M.

Sales Operations Manager

> "Enrichment, Engagement, Conversations - and these were given to Admins to either turn on or off for users, it would be a lot..."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6712712)

DH

David H.

Founder

> "Due to the company's weak support and broken functionality I was unable to properly execute an outreach campaign during an..."

[See full review](https://www.capterra.com/p/158696/Apollo/#GetApp___5057465)

SS

Shane S.

CEO

> "Apollo.i has enabled the distributions of messages for our targeted marketing campaigns."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6832108)

RR

Richard R.

IT Support Manager

> "Tech support was not that great when we could not validate our domain."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6835205)

NO

Nurudeen O.

Business Outreach Analyst

> "What I love most about Apollo is how intuitive the user interface is."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7138458)

VR

Verified Reviewer

CEO and Founder

> "This is on me, but there are a lot of features I dont know how to use or why theyd benefit me to use."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6651138)

AP

Aleksandra P.

Data and research lead

> "Apollo.ai is a solid tool that helps automate tasks and save time."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6575505)

NG

Nimish G.

SVP

> "Phone numbers accuracy is low and the click and open tracking is not accurate."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6059365)

MO

Maddy O.

Founder

> "I was involved in implementing it and work with my team on a weekly basis to make sure we're making the most of our use of it."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6590466)

AM

Alex M.

Sales Operations Manager

> "It is hard to know what to do when starting up."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6712712)

Eric N.

Business Development Representative

> "It has always been super useful especially the fact that it gives you emails for free."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7062603)

Rafay A.

Research

> "Apollo has become very disappointing."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7075631)

AS

Aryan S.

Project Manager

> "I checked the database against some information that we had about our prospects and it seemed pretty accurate."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6674875)

DH

David H.

Founder

> "Support is too based on copy and paste templates leading to wasted time."

[See full review](https://www.capterra.com/p/158696/Apollo/#GetApp___5057465)

LS

Lindsey S.

Director of Marketing Operations

> "Apollo is easy to use for sales enablement teams, it's a solid resource for sales development representatives."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7047296)

VR

Verified Reviewer

Senior Strategist

> "We export data and make it meaningful manually (which is also pretty time-consuming): since problems such as actual replies vs..."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___4935347)

ML

Mor L.

Senior Presales Engineer

> "I loved its presentation style, where names and contact information are always clear."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6648121)

Luciana L.

Client Partner

> "Sometimes Apollo gets dry and it can take some time for it to find new companies/ prospects."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6338270)

VR

Verified Reviewer

Account Executive

> "I think its a great tool for sales management and is definitely a good value for the money!"

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7090907)

JA

Jordan A.

Founder

> "My account was hacked and Apollo took days to look into it and still couldn't keep account secure."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___5043842)

AM

Alessandro M.

Consultant

> "So far, my experience is very positive. If budget weren't a consideration, this would definitely be a tool I wouldn't mind..."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7015180)

JA

Jordan A.

Founder

> "My account was hacked and Apollo took days to look into it and still couldn't keep account secure"

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___5043842)

YD

Yasmin D.

Ceo

> "I like the assistant feature I think that’s something a lot of people need for businesses especially small businesses."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6781877)

VR

Verified Reviewer

Head of Sales

> "They just dont understand thry are getting exactly what they paid for."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7000457)

JS

Jon S.

Sales Manager

> "I like filters, they help when you want very specific profiles."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6816756)

Rubesh D.

Business development manager

> "I feel disappointed with their customer support; sometimes they are not so responsive when you hardly need their support."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6022316)

SR

Suvankar R.

Lead generation specialist

> "I also generated a strong pipeline of leads using databases sourced from Apollo."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7003532)

DH

David H.

Founder

> "Many key functionalities don't work as expected."

[See full review](https://www.capterra.com/p/158696/Apollo/#GetApp___5057465)

AM

Alessandro M.

Consultant

> "Setting up the client on your machine is quick and painless. "

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7015180)

VR

Verified Reviewer

Business Development Associate

> "The paid feature is very costly and the UI/UX of navigation between pages of the free trial isn't that user-friendly."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___4634160)

JT

Joe T.

Head of Marketing

> "Great experience, simple to read instructions, easy set up, seems to have good support."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7119409)

JS

Juliette S.

Curator

> "Sometimes all the info is not entirely correct - however most of it is."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6039583)

Connor G.

Business Development Representative

> "I like Apollo, it's easy to set up and get started."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7129091)

Andy F.

Founder

> "Bills you for unused services, makes it impossible to cancel, and will steal your data and sell it."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___4568175)

AR

Andrei R.

CEO

> "Apollo has grown and become almost the default go to when it comes to leads contact data, as it consistently seem to be having..."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6104123)

MN

Mike N.

CEO

> "They don't provide the leads they say they will, they give nonsense answers to why they don't provide unlimited emails in the..."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___4957359)

Tommy M.

Growth Team

> "The contact database and filters are very robust and making finding ICP contacts easy and cheaper compared to other databases."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6403470)

VR

Verified Reviewer

Chief of Staff

> "I least liked the popups whilst using Apollo or the signposts to sign up to a higher tier membership it was distracting when..."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___4847211)

Peter W.

Managing Consultant

> "Overall, I had some success with it, but I needed better phone data."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6649651)

VR

Verified Reviewer

Dir of Ops

> "Also, it's hard to track which clients we've pull on lists to import into other platforms."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___4683667)

Almir B.

SDR

> "The software offers a remarkable ability to integrate with other tools, including customer relationship management (CRM)..."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___4844951)

RM

Rebecca M.

Marketing Lead

> "It often creates duplicate account records, so then I get errors when pushing leads (so I have to find the account in Apollo,..."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___3583402)

NO

Nurudeen O.

Business Outreach Analyst

> "What I love most about Apollo is how intuitive the user interface is."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7138458)

RP

Ryan P.

Owner

> "The interface can feel a bit overwhelming at first, and I accidentally spent a bunch of time individually selecting people only..."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7037500)

JT

Joe T.

Head of Marketing

> "Great experience, simple to read instructions, easy set up, seems to have good support."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7119409)

SD

Sanket D.

Media Buyer Manager

> "The UI can feel slightly cluttered, and initial setup takes some time to get right."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7128521)

SG

Suzie G.

research analyst

> "The user-friendly and intuitive interface of Apollo is one of its best characteristics."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6133927)

VR

Verified Reviewer

Team Lead

> "The interface can be pretty overwhelming at first sight."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___4126734)

VR

Verified Reviewer

Junior Project Sales Executive

> "It was a pleasant experience using Apollo; very user-friendly, enhance customer interactions."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6157316)

TP

Tiago P.

Sales Development Representative

> "Sometimes the website is a bit hectic and confusing which doesn't show all the functionalities it may have."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___3390391)

VR

Verified Reviewer

marketing executive

> "The software is also very versatile and can be integrated with many different systems like LinkedIn."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___4631255)

AM

Alex M.

Sales Operations Manager

> "It is hard to know what to do when starting up."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6712712)

Steven S.

Owner | Creative Designer

> "I use the Chrome extension and the Gmail integration to utilize this software the best I can."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___3812040)

Rafay A.

Research

> "Apollo has become very disappointing."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7075631)

SS

Sherdah S.

Account Manager

> "It integrates very easily with Salesforce, so I don't need to make changes in both. "

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___3243795)

Steven C.

Consultant

> "A bit complicated and challenging to use for me. "

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___3594143)

HL

Hayan L.

SDR

> "The integrations with CRM platforms like Hubspot makes Apollo a must-have!"

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___3634026)

Rubesh D.

Business development manager

> "I feel disappointed with their customer support; sometimes they are not so responsive when you hardly need their support."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6022316)

Connor G.

Business Development Representative

> "I like Apollo, it's easy to set up and get started."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7129091)

DH

David H.

Founder

> "Low quality customer support experience."

[See full review](https://www.capterra.com/p/158696/Apollo/#GetApp___5057465)

YD

Yasmin D.

Ceo

> "Overall Apollo.io is very good for scaling a business and very easy to use."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6781877)

CH

Clair H.

Account Manager

> "Never experience any aftersales service this bad!"

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___3475518)

[View Reviews](https://www.capterra.com/p/158696/Apollo/reviews/)

SS

Stacy S.

Sales Marketing Coordinator

> "From email marketing and social media scheduling to landing pages, forms, workflows, and campaign reporting, everything works together seamlessly."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7175865)

BRIJ K.

IT Exedutive

> "Restricted Customization on Lower Tiers: The reporting and template customization options feel unnecessarily locked down in the basic plans,..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7186921)

JB

Joanne B.

Director of Content

> "I like that it consolidates CRM, marketing automation, sales engagement, customer service, website CMS, and operations, under one roof."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7181462)

SS

Stacy S.

Sales Marketing Coordinator

> "Additionally, some customization options for emails and landing pages can feel limiting compared to specialized design tools."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7175865)

SS

Stacy S.

Sales Marketing Coordinator

> "The automation capabilities have saved our team a significant amount of time by streamlining repetitive tasks and ensuring leads receive timely,..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7175865)

Tony U.

Head of Growth Marketing

> "The main downside is pricing, especially once you start needing the more advanced features or larger contact limits."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7124609)

Tony U.

Head of Growth Marketing

> "It is one of the most user-friendly marketing platforms I have worked with, especially for email marketing, automation, contact management, and..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7124609)

James P.

Owner

> "Terrible - we thought we would give it our best shot, but on signing the contract, the sales team had changed us from a month-to-month contract..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7107184)

CC

Christine C.

Administrator

> "What I liked about HubSpot Marketing Hub is how seamlessly it connects email campaigns, landing pages, automation workflows, and analytics in one..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7102332)

DGF

Daniel Gabriel F.

Administrator

> "She explicitly stated that it was not her responsibility to speak with a manager regarding my issue, left me waiting without any communication,..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7087454)

VR

Verified Reviewer

Senior Director, Brand and Marketing

> "The CRM integration is seamless, and the reporting tools provide valuable insights that help optimize marketing efforts."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7180992)

KW

Kate W.

Office Manager

> "For what we needed it was too advanced and too expensive to justify using all the features."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7121542)

KM

Karen M.

Managing Editor

> "I like HubSpot Marketing Hub because, within one dashboard, it offers top quality in lead generation, bulk emailing, and campaign management."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7044013)

EO

Emple O.

Principal Project Manager

> "Contact filters for smart lists do not have well-developed filtering for intricate interconnection of filters."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6775582)

VR

Verified Reviewer

VP Marketing

> "Hubspot is a great CRM that can be used for sales process and contact management, email marketing, and email automation."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7179445)

NN

Nitta N.

Manager Sales and Marketing.

> "The least thing I like about HubSpot Marketing Hub is that it can get expensive as you grow, especially if you need advanced features or a larger..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6837550)

JB

Joanne B.

Director of Content

> "The day-to-day experience for me — tracking activity, seeing a contact's full history, moving deals through a pipeline — is genuinely smooth."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7181462)

FC

Fergus C.

Marketing Executive

> "There is a lack of flexibility in the email template creator, making it difficult to design emails that stand out visually."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6856186)

YM

Yasmin M.

Operation Assistant

> "It’s a powerful, all-in-one marketing platform that makes it easy to manage campaigns, track performance, and nurture leads in one place."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7128713)

Jonathan L.

Product Strategist

> "For example there's no way of hosting the images, such as award logos."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7091588)

Tony U.

Head of Growth Marketing

> "The email builder is straightforward, contact segmentation is powerful, and the workflows make it much easier to automate repetitive tasks."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7124609)

NH

Nicky H.

Account Manager

> "Higher pricing tiers can be costly for small businesses, and customisation options are more limited compared to other platforms."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6571930)

BRIJ K.

IT Exedutive

> "It makes setting up drip campaigns, nurturing leads, and updating contact lists automatic and effortless."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7186921)

Dipati S.

Digital Marketing Manager

> "Keep up with the expense is difficult for small businesses."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7146126)

YM

Yasmin M.

Operation Assistant

> "I also liked the drag-and-drop tools for creating emails and landing pages, since they don’t require any technical skills."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7128713)

PC

Patrick C.

VP Strategy

> "The learning curve was less than I've experieced with some similar projects."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7151924)

ES

Ellie S.

Marketing Manager

> "Having landing pages, email flows, and contact tracking all in one place is useful."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7162691)

RM

Rian M.

Founder

> "It becomes complicated to use another CRM epically because some CRM don’t have that specific feature and have criteria’s different from HubSpot..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6775372)

KW

Kelvin W.

Chief Executive Officer

> "The entire lead process can be mapped and organized using this tool, saving you a lot of work and making new customer acquisition more efficient."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7017355)

AA

Armando A.

Head of Product Development

> "It's very limited to connections with other platforms outside of it's own environment, making it difficult to integrate with some projects."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6493816)

KC

Kaycee C.

Senior marketing executive

> "It has a lot of useful functions and tools for both email marketing and social media posts and ads management."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7176514)

MK

Matt K.

Growth Marketer

> "Sometimes the editor doesn't work at all, and I have to edit elements directly in the source code."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6538346)

SG

Sauve G.

Sales Representative

> "Creating and sending targeted email campaigns to clients and prospects is what I like most about HubSpot Marketing Hub .Easy to use interface and..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7165029)

AN

André N.

VP

> "Of course, they give promotions to smaller business as try outs, but compared to Zoho One, the price is too high for the value you get."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6568966)

EL

Eurie L.

Senior Brand Manager

> "My overall experience in Hubspot Marketing Hub are the clean platform design, the strealine marketing features in email marketing, landing page..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6596397)

VR

Verified Reviewer

VP Marketing

> "The main downside of Hubspot is pricing."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7179445)

JW

Jordan W.

Head of Digital

> "A great all in one platform for email management, lead tracking and fully realised CRM system."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7139008)

MK

Matt K.

Growth Marketer

> "Actually even tough it's way more expensive than alternatives, it's way worse, and it takes much more time for sending our marketing emails in..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6538346)

Gisel B.

Marketing and Digital Communication Specialist

> "We are able to use this complete package of tools to coordinate our marketing activities, starting with the leads and ending with the customers."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6508538)

DGF

Daniel Gabriel F.

Administrator

> "After that, he simply stopped responding while I was still on the line, forcing me to end the call myself."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7087454)

Gisel B.

Marketing and Digital Communication Specialist

> "In this series, HubSpot’s Marketing Hub is particularly possible thanks to being an integrated solution that functions as CRM, marketing..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6508538)

NP

Nicola P.

Director

> "I found it difficult to navigate as a beginner and I couldn't find any help resources that worked for me."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6824654)

SV

Shameek V.

Director

> "The platform’s seamless integration with CRM, email marketing, automation, and lead nurturing tools has made it easy to manage campaigns from one..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6797407)

Yolandi E.

Founder

> "Contact Limits Can Be Painful – If your list grows, so does your bill."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6714530)

YM

Yasmin M.

Operation Assistant

> "I really appreciated how well it integrates with the CRM and other tools, which helps keep everything organized and connected."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7128713)

VR

Verified Reviewer

Paid User Acquisition Specialist

> "The number of marketing contacts is not an agile package. Once the number extends the limit, the package is automatically upgraded and is quite..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6458707)

Ankith T.

Software Developer

> "What I like most about HubSpot Marketing Hub is that it keeps all my marketing activities in one place."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7186761)

MC

Miranda C.

IT Director

> "Overall we were disappointed because what we were told it could do was only on the really expensive plan and there was nothing in between the..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6677259)

KW

Kate W.

Office Manager

> "Really impressed with the set up and customer support, however for a smaller business who needs to dip into different features the pricing just..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7121542)

SG

Stephenie G.

Sales and Marketing Manager

> "The calling feature in Hubspot can be a little wonky."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6576278)

LV

Luis V.

Account Executive

> "It makes client communication and workflow management easier with multiple accounts."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7169333)

AB

Ann B.

IT Expert

> "There is no live support for free users and it is inflexible."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6544622)

BRIJ K.

IT Exedutive

> "The platform delivers excellent performance and reliable customer support, but the steep pricing remains a hurdle for growing teams."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7186921)

AM

Anna M.

owner, designer, webdeveloper

> "I am not sure if all the options and possibilities are as crucial as they seem, but this might be my lack of experience in this specific field."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6803375)

Eric N.

Business Development Representative

> "Honestly great for tracking campaigns, managing sequences, outreaching existing and potential customers."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7054437)

VR

Verified Reviewer

Owner

> "Make it difficult to have a conversation to discuss options."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7023552)

JG

Jamie G.

Account Manager

> "Its all-in-one platform makes it easy to manage everything from email campaigns to SEO, landing pages, and social media, with a strong focus on..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6545954)

AP

Andrew P.

Senior Web Developer & SEO Specialist

> "There is some limitations with Hubspot, on the technical side the Domain control, email control and security SSL settings are limited and could..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___5062779)

AJ

Antoine J.

Creative Director

> "Hubspot is more than a marketing automation platform, it is a community of marketers, an ecosystem of people with experiences that is willing to..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6602783)

HJ

Himanshu J.

Real estate Sales Specialist

> "It require little time for learning and basic understanding otherwise it will be a big problem."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6615087)

Marc G.

Digital CRM marketing senior specialist

> "As a senior consultant with certification, hubspot is the best CRM for entry level but also for bigger scale companies."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7112919)

JL

Jenna L.

Owner

> "I have not had the best customer service experience which is not an indicator of the product itself (that has been wonderful) but more so the..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6497571)

VR

Verified Reviewer

Marketing Operations Analyst

> "Plenty of resources between customer service, knowledge base, user groups and consultants."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7124481)

DGF

Daniel Gabriel F.

Administrator

> "I will be filing an international complaint regarding this incident."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7087454)

MK

Megan K.

Marketing

> "HubSpot Marketing makes campaigns as seamless and easy as possible - having everything in one platform makes sure your data is connected and you..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6751529)

DT

Durgesh T.

Business Development Executive

> "they keep spamming about renewal which is a bit irritating."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6690539)

Jordan V.

Sales Specialist

> "I like being able to easily track all my daily tasks to complete."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7147641)

Blair Mychal J.

CEO

> "While HubSpot Marketing Hub offers many valuable features, one potential downside is its pricing structure, which may be prohibitive for smaller..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6158735)

GR

Gaven R.

Hybrid Transformation Expert

> "The Hub is a powerful tool for the small business I am a part of as it includes more professional-like features compared to entry-level marketing..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6863717)

BN

Brittney N.

Marketing Manager

> "A little confusing for the other functions but did not receive proper training on the system."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6579263)

RB

Ritu B.

Computer Facilitator

> "Getting to create segmented workflows and witnessing the response of the audiences in real-time helped greatly in understanding the interests of..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6775316)

AR

Alicia R.

Technical accounting

> "Sometimes the reporting functions can be a bit challenging to navigate, and I wish there were more advanced customization options for email..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6089357)

GC

Graziana C.

Customer Operations Lead

> "HubSpot is a brilliant approach that supports marketing, ensuring that every operations that supports advertising is well supported"

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7077786)

AP

Alyssa P.

VP of Customer Success

> "The cost was way too high for my small startup company to afford."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6835323)

AH

Amir H.

E-Commerce Manager

> "I do this as it helps me to centralize our marketing efforts and automate our email flows."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7106743)

SC

SHEFALI C.

marketng

> "Hubspot can be expensive for small companies ."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6746872)

MC

Milena C.

Office Manager

> "It also houses a ton of data for your company and can give you a ton of statistics and tools."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7045401)

AN

Aundrea N.

Project Manager

> "I do not like how limited the free version of Hubspot is."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6543000)

SH

Shir H.

Social Media Manager

> "I love how HubSpot captures every detail from the source and provides very detailed data that helps me reach better targeting."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6649418)

TQ

Trenton Q.

Owner

> "I don’t like that some of the features are hard to use for someone who doesn’t know how to use them"

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6497403)

JB

Juan B.

BDR

> "I've used it for so many years to the point where I'm so familiar with it, while also having liked its interface over most other CRM tools, that..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6830445)

SB

Stephen B.

Marketing

> "First, the user interface can be a bit confusing and overwhelming."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___3788648)

JB

Joanne B.

Director of Content

> "I find the user interface pretty intuitive."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7181462)

AA

Armando A.

Head of Product Development

> "It's very limited to connections with other platforms outside of it's own environment, making it difficult to integrate with some projects."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6493816)

RO

Ricki O.

Owner

> "HubSpot Marketing Hub's easy interface and comprehensive tools were a breeze to navigate and implement strategies with."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6594603)

AJ

Andrea J.

Director of CS

> "Integrating with other platforms is very basic and with lots of gaps, which is a pity for a CRM tool."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6056532)

MT

Mary T.

Director

> "What stands out most about HubSpot Marketing Hub is its intuitive and user-friendly interface."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6586235)

VR

Verified Reviewer

CEO

> "It didn't integrate well with both MLS groups to which I am subscribed."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6292308)

YM

Yasmin M.

Operation Assistant

> "I really appreciated how well it integrates with the CRM and other tools, which helps keep everything organized and connected."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7128713)

MD

Mufaddal D.

Product lead

> "It cannot be integrated with third party solutions easily"

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6116061)

NT

Nidhin T.

Marketing Executive

> "Easy integration support with 3rd party vendors and software's."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6494975)

VR

Verified Reviewer

Owner

> "Make it difficult to have a conversation to discuss options."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7023552)

AA

Armando A.

Head of Product Development

> "It integrates well with the rest of Hubspot's environment"

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6493816)

SM

Shaun M.

Partner

> "It doesnt have the best user facing app. "

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6614905)

FV

Felipe V.

AE

> "It can be integrated with pretty much anything you could think."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6555268)

JG

Joseph G.

Demand Generation Marketer

> "There are a few pieces of functionality that I need that is not in the system. But every business is different and it can be hard to cater to the..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___4706248)

JL

Jenna L.

Owner

> "What drew me most to Hubspot is how user-friendly the interface is and how intuitive the workflows are. With so many software products are there,..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6497571)

VR

Verified Reviewer

Admin

> "I have tried the mobile app but it was not very user friendly"

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6284075)

MK

Misty K.

Office Coordinator

> "What I liked most about HubSpot Marketing Hub was that it was easy to use and did not feel overly complicated."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7183236)

AB

Ann B.

IT Expert

> "There is no live support for free users and it is inflexible."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6544622)

JC

Jayson C.

Inside Sales

> "It make daily functions much easier than any other tools that I have used."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7032878)

JL

Jenna L.

Owner

> "I have not had the best customer service experience which is not an indicator of the product itself (that has been wonderful) but more so the..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6497571)

VR

Verified Reviewer

Senior executive

> "User-Friendly Interface, Comprehensive Feature Set, Strong Integration Capabilities, Excellent Customer Support"

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6546981)

Brus B.

Head of Marketing Business Development

> "Another negative point is the customer service, when having a problem, they do not give a timely response, but instead have a guide to the..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___4508398)

VR

Verified Reviewer

Marketing Operations Analyst

> "Plenty of resources between customer service, knowledge base, user groups and consultants."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7124481)

CS

Courtney S.

Teacher and Office manager

> "Hard to finde certain information such as customer notes"

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___4804035)

[View Reviews](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/)

## User interface

[Apollo.io](https://www.capterra.com/p/158696/Apollo/)

4.52 (398)

[HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)

4.51 (6,256)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

Activity Dashboard

207

Important

Activity Tracking

150

Important

AI Copilot

120

Important

Apollo.io

35/47

-   Activity Dashboard
-   Activity Tracking
-   AI Copilot
-   Alerts/Notifications
-   API
-   Autoresponders
-   Campaign Analytics
-   Campaign Management
-   Campaign Planning
-   Campaign Segmentation
-   Chat/Messaging
-   Contact Database
-   Contact Management
-   Conversion Tracking
-   CRM
-   Customer Segmentation
-   Customizable Branding
-   Customizable Templates
-   Data Import/Export
-   Drag & Drop
-   Drip Campaigns
-   Email Management
-   Email Marketing
-   Email Tracking
-   Engagement Tracking
-   Event Triggered Actions
-   Forms Management
-   Generative AI
-   Landing Pages/Web Forms
-   Lead Capture
-   Lead Management
-   Lead Nurturing
-   Lead Qualification
-   Lead Scoring
-   Lead Segmentation
-   Lead Verification/Validation
-   Multi-Campaign
-   Multi-Channel Marketing
-   Pipeline Management
-   Prospecting Tools
-   Real-Time Notifications
-   Reporting & Statistics
-   Search/Filter
-   Social Media Integration
-   Template Management
-   Third-Party Integrations
-   Web Forms

[See all features](https://www.capterra.com/p/158696/Apollo/#features)

HubSpot Marketing Hub

Top features

40/47

-   Activity Dashboard
-   Activity Tracking
-   AI Copilot
-   Alerts/Notifications
-   API
-   Autoresponders
-   Campaign Analytics
-   Campaign Management
-   Campaign Planning
-   Campaign Segmentation
-   Chat/Messaging
-   Contact Database
-   Contact Management
-   Conversion Tracking
-   CRM
-   Customer Segmentation
-   Customizable Branding
-   Customizable Templates
-   Data Import/Export
-   Drag & Drop
-   Drip Campaigns
-   Email Management
-   Email Marketing
-   Email Tracking
-   Engagement Tracking
-   Event Triggered Actions
-   Forms Management
-   Generative AI
-   Landing Pages/Web Forms
-   Lead Capture
-   Lead Management
-   Lead Nurturing
-   Lead Qualification
-   Lead Scoring
-   Lead Segmentation
-   Lead Verification/Validation
-   Multi-Campaign
-   Multi-Channel Marketing
-   Pipeline Management
-   Prospecting Tools
-   Real-Time Notifications
-   Reporting & Statistics
-   Search/Filter
-   Social Media Integration
-   Template Management
-   Third-Party Integrations
-   Web Forms

[See all features](https://www.capterra.com/p/171840/HubSpot-Marketing/#features)

### Recognition

No recognitions have been awarded to Apollo.io

HubSpot Marketing Hub is recognized as a top-rated tool in 4 Capterra Shortlist reports

### Deployment & support

Apollo.io

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

HubSpot Marketing Hub

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Apollo.io

-   By Apollo.io
-   Located in United States
-   Founded in 2015

HubSpot Marketing Hub

-   By HubSpot
-   Located in United States
-   Founded in 2012

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