# Compare Apollo.io vs HubSpot Marketing Hub 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare Apollo.io and HubSpot Marketing Hub based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/158696-171840/Apollo-vs-HubSpot-Marketing

---

# Apollo.io vs HubSpot Marketing Hub Features and Cost Comparison

Last updated April 6th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

Apollo.ioHubSpot Marketing Hub2/4 selected

[Apollo.io](https://www.capterra.com/p/158696/Apollo/)[4.5 (390)](https://www.capterra.com/p/158696/Apollo/reviews/)

[HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.5 (6,223)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/)

[## Apollo.io](https://www.capterra.com/p/158696/Apollo/)[4.5 (390)](https://www.capterra.com/p/158696/Apollo/reviews/)

Starting Price

Contact vendor

Value-for-Money

4.4

Functionality

4.5

Ease of Use

4.5

Customer Service

4.3

Reviews Sentiment

Based on [390 reviews](#user-reviews)

Positive

357

Neutral

16

Negative

17

[## HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.5 (6,223)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/)

Starting Price

$15.00/month

Value-for-Money

4.2

Functionality

4.4

Ease of Use

4.3

Customer Service

4.4

Reviews Sentiment

Based on [6,223 reviews](#user-reviews)

Positive

5,781

Neutral

359

Negative

83

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## Send this comparison chart to my inbox

### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.

What’s your intended use case?

## Summary

* * *

Key features rated by users

Features selected based on 3,664 reviews from lead generation software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

61%Fit

Missing features

Feature ratings

Lead Capture

4.5

Drip Campaigns

NA

Engagement Tracking

4.1

Email Management

4.4

Customizable Branding

NA

72%Fit

Missing features

Feature ratings

Lead Capture

4.5

Drip Campaigns

4.4

Engagement Tracking

4.5

Email Management

4.5

Customizable Branding

NA

User satisfaction

User satisfaction

4.5

User reviews[390](https://www.capterra.com/p/158696/Apollo/reviews/)

Ease of use

4.5

Functionality

4.5

Value for money

4.4

Customer support

4.3

User satisfaction

4.5

User reviews[6,223](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/)

Ease of use

4.3

Functionality

4.4

Value for money

4.2

Customer support

4.4

Price starts from

Price starts from

\--

-   Free version
-   Free trial

Price starts from

$15Per User, Per Month

-   Free version
-   Free trial

Best for

Best for

Our B2B data quantity and quality offer sales, marketing, recruiting, and financial professionals an edge to access the information they can’t get elsewhere.

Best for

Over 100,000 customers in more than 120 countries use HubSpot's software to attract, engage, and delight their customers.

## User reviews

Pros & cons

SW

Shasta W.

Director of Sales Support

> "I also really value the all-in-one functionality—being able to find contacts, verify emails, and manage outreach in one system saves a..."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7115622)

RP

Ryan P.

Owner

> "The interface can feel a bit overwhelming at first, and I accidentally spent a bunch of time individually selecting people only to click..."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7037500)

Connor G.

Business Development Representative

> "I like how the contact information is very accurate, especially compared to other software where I sometimes get irrelevant numbers."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7129091)

Rafay A.

Research

> "Unclear pricing, forced waterfall verification, slow email access, and excessive credit consumption even for email-only exports."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7075631)

AP

Aleksandra P.

Data and research lead

> "It helps our team save time by automating outreach and follow-up tasks, allowing us to focus on closing deals instead of busywork."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6575505)

SD

Sanket D.

Media Buyer Manager

> "The UI can feel slightly cluttered, and initial setup takes some time to get right."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7128521)

SS

Shane S.

CEO

> "Apollo.i has enabled the distributions of messages for our targeted marketing campaigns."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6832108)

VR

Verified Reviewer

Founder's Office

> "It's very frustrating to see them change credits usage so often and they don't pass on the benefits of new features and changes to users..."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6858398)

Tommy M.

Growth Team

> "The contact database and filters are very robust and making finding ICP contacts easy and cheaper compared to other databases."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6403470)

VR

Verified Reviewer

Account Executive

> "My biggest dislike or should i say learning curve was all the filters but a quick live meeting answered those questions for me."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7090907)

Eric N.

Business Development Representative

> "It has always been super useful especially the fact that it gives you emails for free."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7062603)

AM

Alessandro M.

Consultant

> "Sometimes, structuring a search requires a bit of lateral thinking; the search syntax may not fit everyone's intuition."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7015180)

AM

Alex M.

Sales Operations Manager

> "We use it for enrichment and it does this well. If it could guide people through its process better, and be very clear about the various..."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6712712)

VR

Verified Reviewer

Founder's Office

> "The data quality is not that great and somehow they still haven't been able to decide the pricing and credits usage."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6858398)

LS

Lindsey S.

Director of Marketing Operations

> "Apollo is easy to use for sales enablement teams, it's a solid resource for sales development representatives."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7047296)

VR

Verified Reviewer

Founder's Office

> "My experience was very bad with Apollo as they came up with a new credit usage system but didn't pass the benefits to us as we were..."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6858398)

MD

Melanie D.

Regional Director

> "I like being able to create email templates which can either use in sequences or have available in Gmail"

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6781044)

JS

Jon S.

Sales Manager

> "Had cases where sent messages didn’t appear, and had to double check outside."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6816756)

Sarp O.

Founder

> "Awesome to be able to track everything in one app and access business intelligence and contact data like phone and email."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6644769)

VR

Verified Reviewer

Head of Sales

> "those dont work BUT you have to pay to get them - and then you can't downgrade. When they admit its their problem."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7000457)

SW

Shasta W.

Director of Sales Support

> "What I like most about Apollo.io is how powerful and easy it is to use for prospecting and outbound sales."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7115622)

VR

Verified Reviewer

Senior Strategist

> "We export data and make it meaningful manually (which is also pretty time-consuming): since problems such as actual replies vs not..."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___4935347)

BJ

Benjamin J.

AE

> "I mainly rely on it to get prospect data into the CRM, which makes sequencing so much easier."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6757344)

DB

Dishank B.

Head Of Business

> "My account got hacked & there has been no solution provided by their customer support team till now, it has been more than 3 months now."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6580310)

SS

Shawn S.

Business Relations

> "I liked that they had a single user offering that still had substantive tools that allowed you to have effective prospecting without..."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6564249)

RR

Richard R.

IT Support Manager

> "Tech support was not that great when we could not validate our domain."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6835205)

VR

Verified Reviewer

Director of Market Research

> "Very positive, I don't think I've ever had to deal with technical support and the platform fulfill all our needs."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7137224)

MO

Maddy O.

Founder

> "There are a lot of features, so it can be a little confusing to muddle through the differences between plan levels."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6590466)

VR

Verified Reviewer

Account Executive

> "I think its a great tool for sales management and is definitely a good value for the money!"

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7090907)

Luciana L.

Client Partner

> "Sometimes Apollo gets dry and it can take some time for it to find new companies/ prospects."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6338270)

JS

Jon S.

Sales Manager

> "I like filters, they help when you want very specific profiles."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6816756)

MD

Melanie D.

Regional Director

> "I can see there has been some innovation with the use of new AI tools, but the tool still feels outdated."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6781044)

SR

Suvankar R.

Lead generation specialist

> "I also generated a strong pipeline of leads using databases sourced from Apollo."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7003532)

AP

Aleksandra P.

Data and research lead

> "I'm not completely impressed with the accuracy of Apollo.ai's phone number database."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6575505)

AS

Ajay S.

Senior Business Development Associate

> "apollo is helping me get more direct and headquarter numbers as well as professional email ids of the hospitality and ecommerce leaders..."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6173489)

SA

Shakeel A.

Director Operations

> "Mobile credits traceability is very difficult."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6703374)

AM

Alex M.

Sales Operations Manager

> "Enrichment, Engagement, Conversations - and these were given to Admins to either turn on or off for users, it would be a lot easier to..."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6712712)

Rafay A.

Research

> "Apollo has become very disappointing."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7075631)

Almir B.

SDR

> "The software offers a remarkable ability to integrate with other tools, including customer relationship management (CRM) software,..."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___4844951)

DH

David H.

Founder

> "Due to the company's weak support and broken functionality I was unable to properly execute an outreach campaign during an expensive..."

[See full review](https://www.capterra.com/p/158696/Apollo/#GetApp___5057465)

Almir B.

SDR

> "By seamlessly connecting with CRM software, users can maintain a cohesive and efficient system that streamlines their workflow and..."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___4844951)

VR

Verified Reviewer

CEO and Founder

> "This is on me, but there are a lot of features I dont know how to use or why theyd benefit me to use."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6651138)

AP

Aleksandra P.

Data and research lead

> "Apollo.ai is a solid tool that helps automate tasks and save time."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6575505)

NG

Nimish G.

SVP

> "Phone numbers accuracy is low and the click and open tracking is not accurate."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6059365)

MO

Maddy O.

Founder

> "I was involved in implementing it and work with my team on a weekly basis to make sure we're making the most of our use of it."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6590466)

MN

Mike N.

CEO

> "They don't provide the leads they say they will, they give nonsense answers to why they don't provide unlimited emails in the "Unlimited..."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___4957359)

AS

Aryan S.

Project Manager

> "I checked the database against some information that we had about our prospects and it seemed pretty accurate."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6674875)

VR

Verified Reviewer

Chief of Staff

> "I least liked the popups whilst using Apollo or the signposts to sign up to a higher tier membership it was distracting when using the..."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___4847211)

Satyam S.

Founder

> "The features that help me to operate on every operation there is for prospecting makes apollo the very best of tools that should be used..."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___4839167)

VR

Verified Reviewer

Head of Sales

> "They just dont understand thry are getting exactly what they paid for."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7000457)

ML

Mor L.

Senior Presales Engineer

> "I loved its presentation style, where names and contact information are always clear."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6648121)

AM

Alex M.

Sales Operations Manager

> "It is hard to know what to do when starting up."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6712712)

AM

Alessandro M.

Consultant

> "So far, my experience is very positive. If budget weren't a consideration, this would definitely be a tool I wouldn't mind paying for...."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7015180)

DH

David H.

Founder

> "Support is too based on copy and paste templates leading to wasted time."

[See full review](https://www.capterra.com/p/158696/Apollo/#GetApp___5057465)

YD

Yasmin D.

Ceo

> "I like the assistant feature I think that’s something a lot of people need for businesses especially small businesses."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6781877)

RM

Rebecca M.

Marketing Lead

> "It often creates duplicate account records, so then I get errors when pushing leads (so I have to find the account in Apollo, merge it,..."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___3583402)

AM

Alessandro M.

Consultant

> "Setting up the client on your machine is quick and painless. "

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7015180)

JA

Jordan A.

Founder

> "My account was hacked and Apollo took days to look into it and still couldn't keep account secure."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___5043842)

JT

Joe T.

Head of Marketing

> "Great experience, simple to read instructions, easy set up, seems to have good support."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7119409)

JA

Jordan A.

Founder

> "My account was hacked and Apollo took days to look into it and still couldn't keep account secure"

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___5043842)

Connor G.

Business Development Representative

> "I like Apollo, it's easy to set up and get started."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7129091)

Rodion M.

Marketer

> "It also has a lot of bugs and inconsistencies in the lead search, some of which I already described in this review, and I've also..."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___3732500)

KH

Kimberley H.

Business Development Specialist

> "This software is excellent for finding leads and their emails, without it we may not be able to reach out to as many contacts as we have."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___4790009)

Mario C.

Owner

> "bucks a month and the functionality is pretty limited."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___4803220)

AR

Andrei R.

CEO

> "Apollo has grown and become almost the default go to when it comes to leads contact data, as it consistently seem to be having the..."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6104123)

Rubesh D.

Business development manager

> "I feel disappointed with their customer support; sometimes they are not so responsive when you hardly need their support."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6022316)

Peter W.

Managing Consultant

> "Overall, I had some success with it, but I needed better phone data."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6649651)

DH

David H.

Founder

> "Many key functionalities don't work as expected."

[See full review](https://www.capterra.com/p/158696/Apollo/#GetApp___5057465)

BB

Barak B.

COO

> "It's also pleasant to work with the data."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6796814)

VR

Verified Reviewer

Business Development Associate

> "The paid feature is very costly and the UI/UX of navigation between pages of the free trial isn't that user-friendly."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___4634160)

BS

Brittnie S.

Reputation Coordinator

> "I love that I have access to millions of customers and can put them in different lists for different projects."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___4837118)

JS

Juliette S.

Curator

> "Sometimes all the info is not entirely correct - however most of it is."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6039583)

Steven S.

Owner | Creative Designer

> "The extension allows a simple button on the side of the screen that you select and it goes to work. While the Gmail integration allows..."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___3812040)

Andy F.

Founder

> "Bills you for unused services, makes it impossible to cancel, and will steal your data and sell it."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___4568175)

KG

Kartik G.

Principal Sales Development Lead

> "Overall, Apollo is a highly intuitive and easy-to-use platform."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6808671)

VR

Verified Reviewer

Dir of Ops

> "Also, it's hard to track which clients we've pull on lists to import into other platforms."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___4683667)

VR

Verified Reviewer

CEO and Founder

> "I love that they have a ton of features available for free!"

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6651138)

HL

Hayan L.

SDR

> "The contact enrichment suffers at times due to poor data health."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___3634026)

VR

Verified Reviewer

Affiiate Services Director

> "The cost of Apollo is reasonable for the amount of credits for leads you can get contact info for"

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6020078)

Kriti A.

Freelance Content Writer

> "It has only been a few days since I started using this tool. Although it's super helpful 90% of the time, rarely, it takes too much time..."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___2988407)

[View Reviews](https://www.capterra.com/p/158696/Apollo/reviews/)

CC

Christine C.

Administrator

> "What I liked about HubSpot Marketing Hub is how seamlessly it connects email campaigns, landing pages, automation workflows, and analytics in one..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7102332)

James P.

Owner

> "Terrible - we thought we would give it our best shot, but on signing the contract, the sales team had changed us from a month-to-month contract to an..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7107184)

KM

Karen M.

Managing Editor

> "I like HubSpot Marketing Hub because, within one dashboard, it offers top quality in lead generation, bulk emailing, and campaign management."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7044013)

DGF

Daniel Gabriel F.

Administrator

> "She explicitly stated that it was not her responsibility to speak with a manager regarding my issue, left me waiting without any communication, and..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7087454)

Tony U.

Head of Growth Marketing

> "It is one of the most user-friendly marketing platforms I have worked with, especially for email marketing, automation, contact management, and campaign..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7124609)

Tony U.

Head of Growth Marketing

> "The main downside is pricing, especially once you start needing the more advanced features or larger contact limits."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7124609)

SV

Shameek V.

Director

> "The platform’s seamless integration with CRM, email marketing, automation, and lead nurturing tools has made it easy to manage campaigns from one place."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6797407)

NN

Nitta N.

Manager Sales and Marketing.

> "The least thing I like about HubSpot Marketing Hub is that it can get expensive as you grow, especially if you need advanced features or a larger contact..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6837550)

YM

Yasmin M.

Operation Assistant

> "It’s a powerful, all-in-one marketing platform that makes it easy to manage campaigns, track performance, and nurture leads in one place."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7128713)

FC

Fergus C.

Marketing Executive

> "There is a lack of flexibility in the email template creator, making it difficult to design emails that stand out visually."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6856186)

Tony U.

Head of Growth Marketing

> "The email builder is straightforward, contact segmentation is powerful, and the workflows make it much easier to automate repetitive tasks."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7124609)

Jonathan L.

Product Strategist

> "For example there's no way of hosting the images, such as award logos."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7091588)

Eric N.

Business Development Representative

> "Honestly great for tracking campaigns, managing sequences, outreaching existing and potential customers."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7054437)

VR

Verified Reviewer

Paid User Acquisition Specialist

> "The number of marketing contacts is not an agile package. Once the number extends the limit, the package is automatically upgraded and is quite expensive..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6458707)

YM

Yasmin M.

Operation Assistant

> "I also liked the drag-and-drop tools for creating emails and landing pages, since they don’t require any technical skills."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7128713)

DGF

Daniel Gabriel F.

Administrator

> "After that, he simply stopped responding while I was still on the line, forcing me to end the call myself."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7087454)

GR

Gaven R.

Hybrid Transformation Expert

> "The Hub is a powerful tool for the small business I am a part of as it includes more professional-like features compared to entry-level marketing..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6863717)

KW

Kate W.

Office Manager

> "For what we needed it was too advanced and too expensive to justify using all the features."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7121542)

KW

Kelvin W.

Chief Executive Officer

> "The entire lead process can be mapped and organized using this tool, saving you a lot of work and making new customer acquisition more efficient."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7017355)

EO

Emple O.

Principal Project Manager

> "Contact filters for smart lists do not have well-developed filtering for intricate interconnection of filters."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6775582)

GC

Graziana C.

Customer Operations Lead

> "HubSpot is a brilliant approach that supports marketing, ensuring that every operations that supports advertising is well supported"

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7077786)

NP

Nicola P.

Director

> "I found it difficult to navigate as a beginner and I couldn't find any help resources that worked for me."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6824654)

AH

Amir H.

E-Commerce Manager

> "I do this as it helps me to centralize our marketing efforts and automate our email flows."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7106743)

NH

Nicky H.

Account Manager

> "Higher pricing tiers can be costly for small businesses, and customisation options are more limited compared to other platforms."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6571930)

MC

Milena C.

Office Manager

> "It also houses a ton of data for your company and can give you a ton of statistics and tools."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7045401)

RM

Rian M.

Founder

> "It becomes complicated to use another CRM epically because some CRM don’t have that specific feature and have criteria’s different from HubSpot to use."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6775372)

LF

Luis F.

Sales Development Rep

> "The platform is intuitive, well-integrated, and offers a comprehensive suite of tools that make managing marketing campaigns efficient and effective."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6841457)

AA

Armando A.

Head of Product Development

> "It's very limited to connections with other platforms outside of it's own environment, making it difficult to integrate with some projects."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6493816)

VR

Verified Reviewer

Marketing Executive

> "Also helps me to automate repetitive marketing tasks, such as sending follow-up emails, scheduling social media posts, and triggering workflows based on..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6277237)

NW

Nicola W.

Co-founder

> "Absolute basics are fine but overall it's super frustrating as the menu system still shows all the features, but inevitably you just get pinged over to..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6457029)

EL

Eurie L.

Senior Brand Manager

> "My overall experience in Hubspot Marketing Hub are the clean platform design, the strealine marketing features in email marketing, landing page creation,..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6596397)

AM

Anna M.

owner, designer, webdeveloper

> "I am not sure if all the options and possibilities are as crucial as they seem, but this might be my lack of experience in this specific field."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6803375)

Gisel B.

Marketing and Digital Communication Specialist

> "We are able to use this complete package of tools to coordinate our marketing activities, starting with the leads and ending with the customers."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6508538)

MK

Matt K.

Growth Marketer

> "Sometimes the editor doesn't work at all, and I have to edit elements directly in the source code."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6538346)

JW

Jeffrey W.

Owner

> "By leveraging its powerful features, businesses can streamline their marketing efforts, engage with customers more effectively, and ultimately drive..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6381371)

SG

Sammy G.

Product Designer

> "Customization on emailing tools and cta popups are really limited."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6449269)

Anna B.

Founder and CEO

> "It is unmatched in terms of email management on a large scale and tracking emails."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7104608)

AN

André N.

VP

> "Of course, they give promotions to smaller business as try outs, but compared to Zoho One, the price is too high for the value you get."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6568966)

Gisel B.

Marketing and Digital Communication Specialist

> "In this series, HubSpot’s Marketing Hub is particularly possible thanks to being an integrated solution that functions as CRM, marketing automation tool,..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6508538)

MT

Mahmoud T.

geologist

> "Among the defects of the application on the mobile phone is that it requires updating, which provides application development services and puts a package..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___4819456)

NSM

Ngwanagae Sabina M.

Design

> "this is one of the best platforms with marketing, sales and customer support.it has its own CMS and they a powerful marketing and sale automation. "

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6414769)

MK

Matt K.

Growth Marketer

> "Actually even tough it's way more expensive than alternatives, it's way worse, and it takes much more time for sending our marketing emails in comparison..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6538346)

TN

Thayná N.

Payments Team

> "The way it allows us to send tasks from one team to another, automations for emails, pipelines, everything is wonderful."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6382554)

AM

Amanda M.

Managing Editor

> "Having to be logged in to certain accounts in order to connect them to Hubspot was tedious at times."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6411106)

AG

Aviral G.

Manager

> "I like the their landing page tool which is super easy with drag and drop feature, other thing is super easy to create web forms for your website , and ..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6418075)

DGF

Daniel Gabriel F.

Administrator

> "I will be filing an international complaint regarding this incident."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7087454)

Dipak P.

Director

> "The interface is intuitive, workflows are easy to set up, and integration with CRM makes campaign tracking much smoother."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7072628)

CM

Carson M.

Sales Manager

> "The chat plugin was causing issues on the website so I had to disable and use a different platform."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6285592)

YM

Yasmin M.

Operation Assistant

> "I really appreciated how well it integrates with the CRM and other tools, which helps keep everything organized and connected."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7128713)

AP

Alyssa P.

VP of Customer Success

> "The cost was way too high for my small startup company to afford."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6835323)

KW

Kate W.

Office Manager

> "Really impressed with the set up and customer support, however for a smaller business who needs to dip into different features the pricing just gets too..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7121542)

Yolandi E.

Founder

> "Contact Limits Can Be Painful – If your list grows, so does your bill."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6714530)

VR

Verified Reviewer

Marketing Admin

> "Easy to export data and good entry level pricing, especially considering all of the available features such as automation for email management"

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7063230)

NW

Nicola W.

Co-founder

> "Absolutely detest their pricing structure and use of paid marketing contact thresholds."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6457029)

MA

Md. A.

Sales Executive

> "The most interesting thing about HubSpot Hum, it has dedicated AD service options on various platforms like Facebook, Google, LinkedIn, etc."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6381851)

VR

Verified Reviewer

Marketing Executive

> "Hubspot is a bit pricy tool, and it takes quite amount of time to learn this platform efficiently"

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6277237)

JG

Jamie G.

Account Manager

> "Its all-in-one platform makes it easy to manage everything from email campaigns to SEO, landing pages, and social media, with a strong focus on..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6545954)

SV

Shameek V.

Director

> "I think it is expensive for smaller teams."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6797407)

AJ

Antoine J.

Creative Director

> "Hubspot is more than a marketing automation platform, it is a community of marketers, an ecosystem of people with experiences that is willing to share to..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6602783)

MC

Miranda C.

IT Director

> "Overall we were disappointed because what we were told it could do was only on the really expensive plan and there was nothing in between the basic and..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6677259)

VR

Verified Reviewer

Ops Director

> "This platform feels very cohesive and brings together everything we need for our very small marketing team."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7061572)

SG

Stephenie G.

Sales and Marketing Manager

> "The calling feature in Hubspot can be a little wonky."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6576278)

Marc G.

Digital CRM marketing senior specialist

> "As a senior consultant with certification, hubspot is the best CRM for entry level but also for bigger scale companies."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7112919)

VR

Verified Reviewer

CEO

> "It didn't integrate well with both MLS groups to which I am subscribed."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6292308)

VR

Verified Reviewer

Marketing Operations Analyst

> "Plenty of resources between customer service, knowledge base, user groups and consultants."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7124481)

AB

Ann B.

IT Expert

> "There is no live support for free users and it is inflexible."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6544622)

MK

Megan K.

Marketing

> "HubSpot Marketing makes campaigns as seamless and easy as possible - having everything in one platform makes sure your data is connected and you can..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6751529)

CT

Christian T.

Technical Lead

> "This made it challenging to access all the tools I wanted without stretching my budget."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6314325)

RB

Ritu B.

Computer Facilitator

> "Getting to create segmented workflows and witnessing the response of the audiences in real-time helped greatly in understanding the interests of various..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6775316)

AP

Anthony P.

Director of Marketing Operations and Automation

> "It's the kind of product that starts out cheap but every add-on is going to add additional costs."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6307839)

GC

Graziana C.

Customer Operations Lead

> "HubSpot is a vibrant platform that ensures marketing is successful supported and well centralized"

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7077786)

CM

Carson M.

Sales Manager

> "The integrations fall off pretty frequently so I have to reconnect them."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6285592)

Hannah K.

Vice President

> "I like the follow up reminders and pipeline features available on the platform."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7070756)

VR

Verified Reviewer

Owner

> "Make it difficult to have a conversation to discuss options."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7023552)

NP

Nicola P.

Director

> "I'd heard good things and was assured it was the correct system id need to send email marketing and track my emails, and could use as a CRM."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6824654)

AP

Andrew P.

Senior Web Developer & SEO Specialist

> "There is some limitations with Hubspot, on the technical side the Domain control, email control and security SSL settings are limited and could be better."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___5062779)

RL

Ruth L.

Digital Marketing and Growth Strategist

> "Between emails and landing pages, everything is better connected and easier to manage on a daily basis."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7054541)

NW

Nicola W.

Co-founder

> "Talk about NOT offering a transition plan for their customers as they grow."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6457029)

SH

Shir H.

Social Media Manager

> "I love how HubSpot captures every detail from the source and provides very detailed data that helps me reach better targeting."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6649418)

HJ

Himanshu J.

Real estate Sales Specialist

> "It require little time for learning and basic understanding otherwise it will be a big problem."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6615087)

[View Reviews](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/)

## User interface

[Apollo.io](https://www.capterra.com/p/158696/Apollo/)

4.52 (390)

[HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)

4.51 (6,223)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

Activity Dashboard

207

Important

Activity Tracking

150

Important

AI Copilot

120

Important

Apollo.io

35/47

-   Activity Dashboard
-   Activity Tracking
-   AI Copilot
-   Alerts/Notifications
-   API
-   Autoresponders
-   Campaign Analytics
-   Campaign Management
-   Campaign Planning
-   Campaign Segmentation
-   Chat/Messaging
-   Contact Database
-   Contact Management
-   Conversion Tracking
-   CRM
-   Customer Segmentation
-   Customizable Branding
-   Customizable Templates
-   Data Import/Export
-   Drag & Drop
-   Drip Campaigns
-   Email Management
-   Email Marketing
-   Email Tracking
-   Engagement Tracking
-   Event Triggered Actions
-   Forms Management
-   Generative AI
-   Landing Pages/Web Forms
-   Lead Capture
-   Lead Management
-   Lead Nurturing
-   Lead Qualification
-   Lead Scoring
-   Lead Segmentation
-   Lead Verification/Validation
-   Multi-Campaign
-   Multi-Channel Marketing
-   Pipeline Management
-   Prospecting Tools
-   Real-Time Notifications
-   Reporting & Statistics
-   Search/Filter
-   Social Media Integration
-   Template Management
-   Third-Party Integrations
-   Web Forms

[See all features](https://www.capterra.com/p/158696/Apollo/#features)

HubSpot Marketing Hub

Top features

40/47

-   Activity Dashboard
-   Activity Tracking
-   AI Copilot
-   Alerts/Notifications
-   API
-   Autoresponders
-   Campaign Analytics
-   Campaign Management
-   Campaign Planning
-   Campaign Segmentation
-   Chat/Messaging
-   Contact Database
-   Contact Management
-   Conversion Tracking
-   CRM
-   Customer Segmentation
-   Customizable Branding
-   Customizable Templates
-   Data Import/Export
-   Drag & Drop
-   Drip Campaigns
-   Email Management
-   Email Marketing
-   Email Tracking
-   Engagement Tracking
-   Event Triggered Actions
-   Forms Management
-   Generative AI
-   Landing Pages/Web Forms
-   Lead Capture
-   Lead Management
-   Lead Nurturing
-   Lead Qualification
-   Lead Scoring
-   Lead Segmentation
-   Lead Verification/Validation
-   Multi-Campaign
-   Multi-Channel Marketing
-   Pipeline Management
-   Prospecting Tools
-   Real-Time Notifications
-   Reporting & Statistics
-   Search/Filter
-   Social Media Integration
-   Template Management
-   Third-Party Integrations
-   Web Forms

[See all features](https://www.capterra.com/p/171840/HubSpot-Marketing/#features)

### Recognition

No recognitions have been awarded to Apollo.io

No recognitions have been awarded to HubSpot Marketing Hub

### Deployment & support

Apollo.io

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

HubSpot Marketing Hub

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Apollo.io

-   By Apollo.io
-   Located in United States
-   Founded in 2015

HubSpot Marketing Hub

-   By HubSpot
-   Located in United States
-   Founded in 2012

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Ease of Use

4.8

[View full comparison](https://www.capterra.com/compare/158696-169083/Apollo-vs-Cognism)

[HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,223)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/)

vs

[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

$15/month

Price

$15/month

4.4

Features

4.5

4.3

Ease of Use

4.2

[View full comparison](https://www.capterra.com/compare/79367-171840/ActiveCampaign-vs-HubSpot-Marketing)

[Apollo.io](https://www.capterra.com/p/158696/Apollo/)[4.52 (390)](https://www.capterra.com/p/158696/Apollo/reviews/)

vs

[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

$0/month

Price

$15/month

4.5

Features

4.5

4.5

Ease of Use

4.2

[View full comparison](https://www.capterra.com/compare/79367-158696/ActiveCampaign-vs-Apollo)

[HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,223)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/)

vs

[Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.34 (2,917)](https://www.capterra.com/p/31898/Constant-Contact/reviews/)

$15/month

Price

$12/month

4.4

Features

4.2

4.3

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/31898-171840/Constant-Contact-vs-HubSpot-Marketing)

[Apollo.io](https://www.capterra.com/p/158696/Apollo/)[4.52 (390)](https://www.capterra.com/p/158696/Apollo/reviews/)

vs

[Lusha](https://www.capterra.com/p/198383/Lusha/)[4.04 (397)](https://www.capterra.com/p/198383/Lusha/reviews/)

$0/month

Price

$49/month

4.5

Features

4.1

4.5

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/158696-198383/Apollo-vs-Lusha)

[HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,223)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/)

vs

[EmailOctopus](https://www.capterra.com/p/147415/EmailOctopus/)[4.79 (655)](https://www.capterra.com/p/147415/EmailOctopus/reviews/)

$15/month

Price

$9/month

4.4

Features

4.5

4.3

Ease of Use

4.7

[View full comparison](https://www.capterra.com/compare/147415-171840/EmailOctopus-vs-HubSpot-Marketing)