HubSpot Marketing Hub vs Apollo.io: Which is a better fit?

Yongmei: Hi, my name is Yongmei. I'm the operations manager at BCR Publishing. Our company has around 10 staff, and I would give five out of five for HubSpot for rating. We use HubSpot for storing our contacts, our clients contacts, information, and also for marketing emails. It is user-friendly, and it's very easy to use, very intuitive, and it's just so simple to use. You don't really need any training. You get to just go around, learn it in five minutes. I can't think of anything really. Actually, I'm thinking a bit more about what I like about HubSpot because of the support is really, really very helpful, very fast and very right to the point. And also as for the deliverability, because we have used other marketing platform as well, but compared to HubSpot, the deliverability is much higher in HubSpot.

Steve: My name is Steve, I'm the owner of Ellis Taylor Marketing, and I gave Apollo four stars. Really I mainly used Sales Navigator. I tried everything from Snov.io, FindThatLead. I think Scrap was one of them, like LinkedIn scrapers essentially, and stuff like that. But Sales Navigator was the primary one that I used, and that was bringing in the best leads that I could find. They also had some of the best search tools in terms of prospecting and filters for finding new leads and stuff like that. Really, the two big things that drew me to Apollo were the much more detailed targeting, or I guess it's filtering, for the lead, the prospecting. Then also, the campaigns, the sequences that you could build, and how you could AB test different sequences, the metrics that they gave you on those sequences. But really, to date, the thing that's been the best has been the prospecting tools and just how much you can filter searches out and the different options that they provide for those searches. It was pretty easy to set up and get started with, but there was definitely a big learning curve when it came to learning the platform. I wouldn't say it was really that intuitive because there's such a big platform, it's, I think, hard to make this kind of platform intuitive. It's taken months really to get used to the platform and get used to all the features that it has and really understand it. And honestly, I'm still learning it, and I've been using it for over a year now I believe. So, that's been the biggest thing, is just learning the platform itself. But in terms of getting it up and running, I'd say it was relatively easy. I would definitely say check it out. I think, for me, Apollo has been very useful in prospecting. I haven't had a tool, at least for the price that comes anywhere near it. Everything else seems to be a lot more expensive from my experience at least. When it comes to the other tools they offer, like the actual sending of the emails, the campaigns and stuff like that, I've noticed that for whatever reason, the open rates have just dropped significantly. And since I switched to a different platform for sending my emails, the exact same list and everything else, my open rates shop back up. So, I think there's still a lot of bugs to work out within Apollo. I think that's something to consider if somebody's considering Apollo. But in terms of a prospecting tool, I haven't been able to find anything that beats it, and I've been looking a lot for something to beat it, and I haven't been able to find anything beat to beat it. So, I think for the price, in terms of the prospecting, you can't beat Apollo. But when it comes to the other features, maybe look little more closely into it I would say.