Apollo.io vs Lusha: Which is a better fit?

Steve: My name is Steve, I'm the owner of Ellis Taylor Marketing, and I gave Apollo four stars. Really I mainly used Sales Navigator. I tried everything from Snov.io, FindThatLead. I think Scrap was one of them, like LinkedIn scrapers essentially, and stuff like that. But Sales Navigator was the primary one that I used, and that was bringing in the best leads that I could find. They also had some of the best search tools in terms of prospecting and filters for finding new leads and stuff like that. Really, the two big things that drew me to Apollo were the much more detailed targeting, or I guess it's filtering, for the lead, the prospecting. Then also, the campaigns, the sequences that you could build, and how you could AB test different sequences, the metrics that they gave you on those sequences. But really, to date, the thing that's been the best has been the prospecting tools and just how much you can filter searches out and the different options that they provide for those searches. It was pretty easy to set up and get started with, but there was definitely a big learning curve when it came to learning the platform. I wouldn't say it was really that intuitive because there's such a big platform, it's, I think, hard to make this kind of platform intuitive. It's taken months really to get used to the platform and get used to all the features that it has and really understand it. And honestly, I'm still learning it, and I've been using it for over a year now I believe. So, that's been the biggest thing, is just learning the platform itself. But in terms of getting it up and running, I'd say it was relatively easy. I would definitely say check it out. I think, for me, Apollo has been very useful in prospecting. I haven't had a tool, at least for the price that comes anywhere near it. Everything else seems to be a lot more expensive from my experience at least. When it comes to the other tools they offer, like the actual sending of the emails, the campaigns and stuff like that, I've noticed that for whatever reason, the open rates have just dropped significantly. And since I switched to a different platform for sending my emails, the exact same list and everything else, my open rates shop back up. So, I think there's still a lot of bugs to work out within Apollo. I think that's something to consider if somebody's considering Apollo. But in terms of a prospecting tool, I haven't been able to find anything that beats it, and I've been looking a lot for something to beat it, and I haven't been able to find anything beat to beat it. So, I think for the price, in terms of the prospecting, you can't beat Apollo. But when it comes to the other features, maybe look little more closely into it I would say.

Lucien: Hi, my name is Lucien. My role is the VP of Go-to-Market for Liven, which is 220 employees. And my rating for Lusha is four out of five. So prior to Lusha, we actually had a very manual process where our team was actually canvassing on foot in restaurants because that's the business that we run. And it was incredibly time-consuming and we were essentially asking for the details of directors and owners of businesses. And once we implemented Lusha, our team was able to essentially use this with LinkedIn to get direct mobile numbers and emails instantly, which saved an incredible amount of time getting to the right person and closing deals. We primarily chose Lusha because of the quality of the data. We actually looked at a few different tools, and in some cases the detail and the data wasn't as accurate as we would've liked. And in addition to that, we also chose Lusha because of the browser extension, which we found to be really helpful, so automatically popping up when we're in LinkedIn. And lastly, we chose Lusha because of the seamless integration with HubSpot, which is the CRM that we use, which makes it very easy to move contacts from LinkedIn to HubSpot. It was incredibly easy to set Lusha up. In terms of how they've designed the tool, they've made it very user-friendly and intuitive, and our team took to it very, very quickly. And it was really just as simple as using our existing process, which is identifying the decision-maker and Lusha would pull up the contact data very easily. If you are to consider Lusha as a tool, I would highly recommend making sure that Lusha integrates with the CRM that you're working with. Of course, there is the ability to manage contacts within Lusha itself, but I'm assuming in most cases that you're either going to be marketing or selling to the targets, and in which case, being able to seamlessly move data from Lusha to your CRM is going to make a huge difference and save you a lot of time.