# Compare Apollo.io vs D&B Hoovers 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare Apollo.io and D&B Hoovers based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/158696-231372/Apollo-vs-DB-Hoovers

---

# Apollo.io vs D&B Hoovers Features and Cost Comparison

Last updated March 13th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

Apollo.ioD&B Hoovers2/4 selected

[Apollo.io](https://www.capterra.com/p/158696/Apollo/)[4.5 (394)](https://www.capterra.com/p/158696/Apollo/reviews/)

[D&B Hoovers](https://www.capterra.com/p/231372/DB-Hoovers/)[4.4 (56)](https://www.capterra.com/p/231372/DB-Hoovers/reviews/)

[## Apollo.io](https://www.capterra.com/p/158696/Apollo/)[4.5 (394)](https://www.capterra.com/p/158696/Apollo/reviews/)

Starting Price

Contact vendor

Value-for-Money

4.4

Functionality

4.5

Ease of Use

4.5

Customer Service

4.3

Reviews Sentiment

Based on [394 reviews](#user-reviews)

Positive

361

Neutral

16

Negative

17

[## D&B Hoovers](https://www.capterra.com/p/231372/DB-Hoovers/)[4.4 (56)](https://www.capterra.com/p/231372/DB-Hoovers/reviews/)

Starting Price

Contact vendor

Value-for-Money

4.1

Functionality

4.3

Ease of Use

4.4

Customer Service

4.2

Reviews Sentiment

Based on [56 reviews](#user-reviews)

Positive

50

Neutral

4

Negative

2

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## Send this comparison chart to my inbox

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## Summary

* * *

Key features rated by users

Features selected based on 3,764 reviews from lead generation software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

61%Fit

Missing features

Feature ratings

Lead Capture

4.5

Drip Campaigns

NA

Engagement Tracking

4.2

Email Management

4.4

Customizable Branding

NA

\--%Fit

Missing features

Not enough reviews

Feature ratings

Lead Capture

\--

Drip Campaigns

NA

Engagement Tracking

NA

Email Management

NA

Customizable Branding

NA

User satisfaction

User satisfaction

4.5

User reviews[394](https://www.capterra.com/p/158696/Apollo/reviews/)

Ease of use

4.5

Functionality

4.5

Value for money

4.4

Customer support

4.3

User satisfaction

4.4

User reviews[56](https://www.capterra.com/p/231372/DB-Hoovers/reviews/)

Ease of use

4.4

Functionality

4.3

Value for money

4.1

Customer support

4.2

Price starts from

Price starts from

\--

-   Free version
-   Free trial

Price starts from

\--

-   Free version
-   Free trial

Best for

Best for

Our B2B data quantity and quality offer sales, marketing, recruiting, and financial professionals an edge to access the information they can’t get elsewhere.

Best for

B2B sales and marketing teams in companies of all sizes (from small to enterprise level).

## User reviews

Pros & cons

SW

Shasta W.

Director of Sales Support

> "I also really value the all-in-one functionality—being able to find contacts, verify emails, and manage outreach in one system saves a..."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7115622)

Rafay A.

Research

> "Unclear pricing, forced waterfall verification, slow email access, and excessive credit consumption even for email-only exports."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7075631)

Jordan V.

Sales Specialist

> "It has significantly streamlined our prospecting workflow. While you have to stay organized with your credits to maximize value, the..."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7151422)

RP

Ryan P.

Owner

> "The interface can feel a bit overwhelming at first, and I accidentally spent a bunch of time individually selecting people only to click..."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7037500)

VR

Verified Reviewer

Account Development Manager

> "Apollo is a powerful tool that can be setup in many various applications, from initial prospecting, outbound contacting and CRM and data..."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7157812)

SD

Sanket D.

Media Buyer Manager

> "The UI can feel slightly cluttered, and initial setup takes some time to get right."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7128521)

Jordan V.

Sales Specialist

> "Which is extremely useful when you are looking for a prospects and using the filter options which really helps in building a targeted..."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7151422)

Jordan V.

Sales Specialist

> "Apollo.io uses a credit-based system can be a bit tricky to manage at first."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7151422)

NO

Nurudeen O.

Business Outreach Analyst

> "Being able to input a simple prompt and get highly relevant leads along with the exact information I need saves a lot of time and removes..."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7138458)

VR

Verified Reviewer

Account Development Manager

> "The issue however is this data is often incorrect when compared to publicly and easily accessible data."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7157812)

Connor G.

Business Development Representative

> "I like how the contact information is very accurate, especially compared to other software where I sometimes get irrelevant numbers."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7129091)

VR

Verified Reviewer

Founder's Office

> "It's very frustrating to see them change credits usage so often and they don't pass on the benefits of new features and changes to users..."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6858398)

AP

Aleksandra P.

Data and research lead

> "It helps our team save time by automating outreach and follow-up tasks, allowing us to focus on closing deals instead of busywork."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6575505)

VR

Verified Reviewer

Account Executive

> "My biggest dislike or should i say learning curve was all the filters but a quick live meeting answered those questions for me."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7090907)

Ellie A.

Co-Founder

> "I still verify key contacts separately, but Apollo is the tool I decided to keep using regularly."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7151869)

AM

Alessandro M.

Consultant

> "Sometimes, structuring a search requires a bit of lateral thinking; the search syntax may not fit everyone's intuition."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7015180)

NO

Nurudeen O.

Business Outreach Analyst

> "It’s easy to navigate across different sections, and the built-in AI makes the experience even smoother."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7138458)

VR

Verified Reviewer

Founder's Office

> "The data quality is not that great and somehow they still haven't been able to decide the pricing and credits usage."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6858398)

SS

Shane S.

CEO

> "Apollo.i has enabled the distributions of messages for our targeted marketing campaigns."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6832108)

VR

Verified Reviewer

Founder's Office

> "My experience was very bad with Apollo as they came up with a new credit usage system but didn't pass the benefits to us as we were..."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6858398)

Tommy M.

Growth Team

> "The contact database and filters are very robust and making finding ICP contacts easy and cheaper compared to other databases."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6403470)

VR

Verified Reviewer

Head of Sales

> "those dont work BUT you have to pay to get them - and then you can't downgrade. When they admit its their problem."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7000457)

Eric N.

BDR

> "It has always been super useful especially the fact that it gives you emails for free."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7062603)

VR

Verified Reviewer

Senior Strategist

> "We export data and make it meaningful manually (which is also pretty time-consuming): since problems such as actual replies vs not..."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___4935347)

AM

Alex M.

Sales Operations Manager

> "We use it for enrichment and it does this well. If it could guide people through its process better, and be very clear about the various..."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6712712)

DB

Dishank B.

Head Of Business

> "My account got hacked & there has been no solution provided by their customer support team till now, it has been more than 3 months now."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6580310)

MD

Melanie D.

Regional Director

> "I like being able to create email templates which can either use in sequences or have available in Gmail"

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6781044)

RR

Richard R.

IT Support Manager

> "Tech support was not that great when we could not validate our domain."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6835205)

Sarp O.

Founder

> "Awesome to be able to track everything in one app and access business intelligence and contact data like phone and email."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6644769)

MO

Maddy O.

Founder

> "There are a lot of features, so it can be a little confusing to muddle through the differences between plan levels."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6590466)

SW

Shasta W.

Director of Sales Support

> "What I like most about Apollo.io is how powerful and easy it is to use for prospecting and outbound sales."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7115622)

JS

Jon S.

Sales Manager

> "Had cases where sent messages didn’t appear, and had to double check outside."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6816756)

BJ

Benjamin J.

AE

> "I mainly rely on it to get prospect data into the CRM, which makes sequencing so much easier."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6757344)

Luciana L.

Client Partner

> "Sometimes Apollo gets dry and it can take some time for it to find new companies/ prospects."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6338270)

SS

Shawn S.

Business Relations

> "I liked that they had a single user offering that still had substantive tools that allowed you to have effective prospecting without..."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6564249)

MD

Melanie D.

Regional Director

> "I can see there has been some innovation with the use of new AI tools, but the tool still feels outdated."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6781044)

VR

Verified Reviewer

Director of Market Research

> "Very positive, I don't think I've ever had to deal with technical support and the platform fulfill all our needs."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7137224)

AP

Aleksandra P.

Data and research lead

> "I'm not completely impressed with the accuracy of Apollo.ai's phone number database."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6575505)

VR

Verified Reviewer

Account Executive

> "I think its a great tool for sales management and is definitely a good value for the money!"

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7090907)

SA

Shakeel A.

Director Operations

> "Mobile credits traceability is very difficult."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6703374)

SR

Suvankar R.

Lead generation specialist

> "I also generated a strong pipeline of leads using databases sourced from Apollo."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7003532)

Rafay A.

Research

> "Apollo has become very disappointing."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7075631)

AS

Ajay S.

Senior Business Development Associate

> "apollo is helping me get more direct and headquarter numbers as well as professional email ids of the hospitality and ecommerce leaders..."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6173489)

DH

David H.

Founder

> "Due to the company's weak support and broken functionality I was unable to properly execute an outreach campaign during an expensive..."

[See full review](https://www.capterra.com/p/158696/Apollo/#GetApp___5057465)

AM

Alex M.

Sales Operations Manager

> "Enrichment, Engagement, Conversations - and these were given to Admins to either turn on or off for users, it would be a lot easier to..."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6712712)

VR

Verified Reviewer

CEO and Founder

> "This is on me, but there are a lot of features I dont know how to use or why theyd benefit me to use."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6651138)

Almir B.

SDR

> "The software offers a remarkable ability to integrate with other tools, including customer relationship management (CRM) software,..."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___4844951)

NG

Nimish G.

SVP

> "Phone numbers accuracy is low and the click and open tracking is not accurate."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6059365)

NO

Nurudeen O.

Business Outreach Analyst

> "What I love most about Apollo is how intuitive the user interface is."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7138458)

MN

Mike N.

CEO

> "They don't provide the leads they say they will, they give nonsense answers to why they don't provide unlimited emails in the "Unlimited..."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___4957359)

Almir B.

SDR

> "By seamlessly connecting with CRM software, users can maintain a cohesive and efficient system that streamlines their workflow and..."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___4844951)

VR

Verified Reviewer

Chief of Staff

> "I least liked the popups whilst using Apollo or the signposts to sign up to a higher tier membership it was distracting when using the..."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___4847211)

AP

Aleksandra P.

Data and research lead

> "Apollo.ai is a solid tool that helps automate tasks and save time."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6575505)

VR

Verified Reviewer

Head of Sales

> "They just dont understand thry are getting exactly what they paid for."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7000457)

MO

Maddy O.

Founder

> "I was involved in implementing it and work with my team on a weekly basis to make sure we're making the most of our use of it."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6590466)

AM

Alex M.

Sales Operations Manager

> "It is hard to know what to do when starting up."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6712712)

AS

Aryan S.

Project Manager

> "I checked the database against some information that we had about our prospects and it seemed pretty accurate."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6674875)

DH

David H.

Founder

> "Support is too based on copy and paste templates leading to wasted time."

[See full review](https://www.capterra.com/p/158696/Apollo/#GetApp___5057465)

LS

Lindsey S.

Director of Marketing Operations

> "Apollo is easy to use for sales enablement teams, it's a solid resource for sales development representatives."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7047296)

RM

Rebecca M.

Marketing Lead

> "It often creates duplicate account records, so then I get errors when pushing leads (so I have to find the account in Apollo, merge it,..."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___3583402)

ML

Mor L.

Senior Presales Engineer

> "I loved its presentation style, where names and contact information are always clear."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6648121)

JA

Jordan A.

Founder

> "My account was hacked and Apollo took days to look into it and still couldn't keep account secure."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___5043842)

AM

Alessandro M.

Consultant

> "So far, my experience is very positive. If budget weren't a consideration, this would definitely be a tool I wouldn't mind paying for. "

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7015180)

JA

Jordan A.

Founder

> "My account was hacked and Apollo took days to look into it and still couldn't keep account secure"

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___5043842)

YD

Yasmin D.

Ceo

> "I like the assistant feature I think that’s something a lot of people need for businesses especially small businesses."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6781877)

Rodion M.

Marketer

> "It also has a lot of bugs and inconsistencies in the lead search, some of which I already described in this review, and I've also..."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___3732500)

JS

Jon S.

Sales Manager

> "I like filters, they help when you want very specific profiles."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6816756)

Rubesh D.

Business development manager

> "I feel disappointed with their customer support; sometimes they are not so responsive when you hardly need their support."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6022316)

AM

Alessandro M.

Consultant

> "Setting up the client on your machine is quick and painless. "

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7015180)

DH

David H.

Founder

> "Many key functionalities don't work as expected."

[See full review](https://www.capterra.com/p/158696/Apollo/#GetApp___5057465)

JT

Joe T.

Head of Marketing

> "Great experience, simple to read instructions, easy set up, seems to have good support."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7119409)

VR

Verified Reviewer

Business Development Associate

> "The paid feature is very costly and the UI/UX of navigation between pages of the free trial isn't that user-friendly."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___4634160)

Connor G.

Business Development Representative

> "I like Apollo, it's easy to set up and get started."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7129091)

JS

Juliette S.

Curator

> "Sometimes all the info is not entirely correct - however most of it is."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6039583)

AR

Andrei R.

CEO

> "Apollo has grown and become almost the default go to when it comes to leads contact data, as it consistently seem to be having the..."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6104123)

Andy F.

Founder

> "Bills you for unused services, makes it impossible to cancel, and will steal your data and sell it."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___4568175)

Peter W.

Managing Consultant

> "Overall, I had some success with it, but I needed better phone data."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6649651)

VR

Verified Reviewer

Dir of Ops

> "Also, it's hard to track which clients we've pull on lists to import into other platforms."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___4683667)

Steven S.

Owner | Creative Designer

> "The extension allows a simple button on the side of the screen that you select and it goes to work. While the Gmail integration allows me..."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___3812040)

HL

Hayan L.

SDR

> "The contact enrichment suffers at times due to poor data health."

[See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___3634026)

[View Reviews](https://www.capterra.com/p/158696/Apollo/reviews/)

CK

Corey K.

Sales Director

> "I really like the intent data as I can find out if there are other companies looking at my product..."

[See full review](https://www.capterra.com/p/231372/DB-Hoovers/#Capterra___7120691)

SM

Sakshi M.

Software Developer

> "It uses its credits extremely quickly and I get really annoyed when I purchase a number only to..."

[See full review](https://www.capterra.com/p/231372/DB-Hoovers/#Capterra___7078694)

SM

Sakshi M.

Software Developer

> "Thank goodness, the D&B Hoovers add on doesn’t crash my browser as it retrieves the information."

[See full review](https://www.capterra.com/p/231372/DB-Hoovers/#Capterra___7078694)

CK

Corey K.

Sales Director

> "A small complaint, however, is that sometimes the interface requires you to click several times to..."

[See full review](https://www.capterra.com/p/231372/DB-Hoovers/#Capterra___7120691)

CT

Chris T.

Sales Coordinator

> "I am also able to build "hit lists" based on a companies industry, which is very helpful when..."

[See full review](https://www.capterra.com/p/231372/DB-Hoovers/#Capterra___6478647)

SM

Sakshi M.

Software Developer

> "Overall, the quality of the data is average, generally for the North American portion of the data..."

[See full review](https://www.capterra.com/p/231372/DB-Hoovers/#Capterra___7078694)

KA

Keir A.

Principal Engineer

> "The D&B Hoovers database is large enough."

[See full review](https://www.capterra.com/p/231372/DB-Hoovers/#Capterra___7070348)

LG

Leon G.

CEO

> "The filtering can be very cluttered and the first filter I hit is usually the incorrect one."

[See full review](https://www.capterra.com/p/231372/DB-Hoovers/#Capterra___7085195)

Lori B.

IMR

> "Overall, D&B Hoovers offers a powerful platform for businesses to conduct market research,..."

[See full review](https://www.capterra.com/p/231372/DB-Hoovers/#Capterra___6253324)

CK

Corey K.

Sales Director

> "so we can avoid spending time on accounts that will never purchase."

[See full review](https://www.capterra.com/p/231372/DB-Hoovers/#Capterra___7120691)

AG

Ann G.

Librarian

> "I like the global coverage and the fact that private and public companies are often included."

[See full review](https://www.capterra.com/p/231372/DB-Hoovers/#Capterra___6465868)

KA

Keir A.

Principal Engineer

> "Sometimes it will take forever to load and it is driving me crazy."

[See full review](https://www.capterra.com/p/231372/DB-Hoovers/#Capterra___7070348)

MC

Michele C.

Senior Global Market Research Analyst

> "I appreciate the company overviews, including the key contacts."

[See full review](https://www.capterra.com/p/231372/DB-Hoovers/#Capterra___6473136)

AG

Ann G.

Librarian

> "I do not like the "credits" and having to use them in order to download a family/corporate tree or..."

[See full review](https://www.capterra.com/p/231372/DB-Hoovers/#Capterra___6465868)

SW

Sarah W.

Director of Planned Giving and Research

> "It ives me clarity on the size of the company that they work for or own, and gives me better..."

[See full review](https://www.capterra.com/p/231372/DB-Hoovers/#Capterra___6274047)

AG

Ann G.

Librarian

> "I also do not like the "incomplete information" tag which is confusing and also it does not print..."

[See full review](https://www.capterra.com/p/231372/DB-Hoovers/#Capterra___6465868)

CT

Chris T.

Sales Coordinator

> "Overall I am very happy with the product and how our sales team is able to utilize for decision..."

[See full review](https://www.capterra.com/p/231372/DB-Hoovers/#Capterra___6478647)

JL

James L.

Sr. Director of Marketing

> "I was able to put together some solid lists, but everything else about the company is awful."

[See full review](https://www.capterra.com/p/231372/DB-Hoovers/#Capterra___6484732)

MC

Michele C.

Senior Global Market Research Analyst

> "I find D&B Hoovers has easy to understand functionality and benefits our teams."

[See full review](https://www.capterra.com/p/231372/DB-Hoovers/#Capterra___6473136)

JK

Joseph K.

Infrastructure Specialist

> "Some contact and revenue is not up to date."

[See full review](https://www.capterra.com/p/231372/DB-Hoovers/#Capterra___6465504)

AG

Ann G.

Librarian

> "That makes me less dependent on D&B Hoovers!"

[See full review](https://www.capterra.com/p/231372/DB-Hoovers/#Capterra___6465868)

SW

Steve W.

Partner

> "Could not even log in."

[See full review](https://www.capterra.com/p/231372/DB-Hoovers/#Capterra___6695953)

RP

Raymond P.

Data Profiler

> "D&B Hoovers impressed me with its detailed, up-to-date information on businesses, which included..."

[See full review](https://www.capterra.com/p/231372/DB-Hoovers/#Capterra___4648231)

SW

Steve W.

Partner

> "Customer support is awful, if you can through to them."

[See full review](https://www.capterra.com/p/231372/DB-Hoovers/#Capterra___6695953)

LS

Lisa S.

Director of Customer Development

> "The search tools is so easy to use and allows me to narrow down my search to the exact profile I..."

[See full review](https://www.capterra.com/p/231372/DB-Hoovers/#Capterra___6256893)

YS

Yidan S.

Analyst

> "the search function is not very smart. if there were filters could applied to the search results,..."

[See full review](https://www.capterra.com/p/231372/DB-Hoovers/#Capterra___6301450)

AN

Art N.

marketing

> "Good company data and good for finding names of contacts for prospecting."

[See full review](https://www.capterra.com/p/231372/DB-Hoovers/#Capterra___6253479)

KE

Keny E.

Owner Principal

> "Confusing credits system."

[See full review](https://www.capterra.com/p/231372/DB-Hoovers/#Capterra___6479400)

RN

Ryan N.

Analyst

> "The information provided helps our company to find leads."

[See full review](https://www.capterra.com/p/231372/DB-Hoovers/#Capterra___6300901)

JL

James L.

Sr. Director of Marketing

> "Support is awful."

[See full review](https://www.capterra.com/p/231372/DB-Hoovers/#Capterra___6484732)

PR

Perry R.

National Sales Director

> "It is a very useful tool for finding and connecting with prospective customers."

[See full review](https://www.capterra.com/p/231372/DB-Hoovers/#Capterra___6253273)

SW

Steve W.

Partner

> "Horrible."

[See full review](https://www.capterra.com/p/231372/DB-Hoovers/#Capterra___6695953)

GS

Guido S.

Shareholder

> "There's been several deals we were able to close because we found the right contact through this..."

[See full review](https://www.capterra.com/p/231372/DB-Hoovers/#Capterra___6310825)

RP

Roger P.

Client Services Executive

> "cant always find what I'm looking for for a specific account/business."

[See full review](https://www.capterra.com/p/231372/DB-Hoovers/#Capterra___6253335)

DS

David S.

Vice President Business Banking Division

> "It is very easy to use and is a great prospecting tool for anyone!"

[See full review](https://www.capterra.com/p/231372/DB-Hoovers/#Capterra___6466896)

SS

Sarah S.

Marketing

> "SIC codes can be difficult to specifiy"

[See full review](https://www.capterra.com/p/231372/DB-Hoovers/#Capterra___6258259)

LM

Limuel M.

Senior Data Analyst

> "It's worth noting that these limitations may not apply to all users of Hoovers and that the..."

[See full review](https://www.capterra.com/p/231372/DB-Hoovers/#Capterra___4604713)

AH

Ashleigh H.

Director of Sales and Marketing

> "The pricing structure is not ideal."

[See full review](https://www.capterra.com/p/231372/DB-Hoovers/#Capterra___6253598)

VR

Verified Reviewer

Developer, Software Full Stack

> "D&B Hoover's is a valuable resource for businesses of all sizes."

[See full review](https://www.capterra.com/p/231372/DB-Hoovers/#Capterra___6267043)

JP

Jennifer P.

Sales Director

> "Filtered searching doesn't really work"

[See full review](https://www.capterra.com/p/231372/DB-Hoovers/#Capterra___6260124)

AB

Abe B.

Client Executive

> "Great product and service that really helps research companies."

[See full review](https://www.capterra.com/p/231372/DB-Hoovers/#Capterra___6325942)

JB

Jennifer B.

Project Coordinator

> "can't really think of anything, so I guess I'll just type here to fill the blank."

[See full review](https://www.capterra.com/p/231372/DB-Hoovers/#Capterra___6253746)

JS

Jay S.

Solution Engineer

> "When there is a SWOT available, there is very useful information to use."

[See full review](https://www.capterra.com/p/231372/DB-Hoovers/#Capterra___6300903)

MY

Mohammed Y.

Sr. Operations Manager

> "Worst customer support and Management TeamThey blocked our account and asking us more $$$$ to..."

[See full review](https://www.capterra.com/p/231372/DB-Hoovers/#Capterra___4303041)

LM

Limuel M.

Senior Data Analyst

> "I like that D&B Hoovers has a massive database of company information and insights."

[See full review](https://www.capterra.com/p/231372/DB-Hoovers/#Capterra___4604713)

RP

Raymond P.

Data Profiler

> "Finally, the user interface can be challenging to navigate, particularly for new users."

[See full review](https://www.capterra.com/p/231372/DB-Hoovers/#Capterra___4648231)

AH

Ashleigh H.

Director of Sales and Marketing

> "It's not hard to find what you're looking for."

[See full review](https://www.capterra.com/p/231372/DB-Hoovers/#Capterra___6253598)

Reunaldo P.

Senior Data Analyst

> "Additionally, the subscription cost was too expensive for what I needed."

[See full review](https://www.capterra.com/p/231372/DB-Hoovers/#Capterra___4519008)

PR

Perry R.

National Sales Director

> "I would give it a solid A grade."

[See full review](https://www.capterra.com/p/231372/DB-Hoovers/#Capterra___6253273)

DD

Dawn D.

Client Srvs/Operations

> "The cost. "

[See full review](https://www.capterra.com/p/231372/DB-Hoovers/#Capterra___3301475)

[View Reviews](https://www.capterra.com/p/231372/DB-Hoovers/reviews/)

## User interface

[Apollo.io](https://www.capterra.com/p/158696/Apollo/)

4.52 (394)

[D&B Hoovers](https://www.capterra.com/p/231372/DB-Hoovers/)

4.36 (56)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

Activity Dashboard

207

Important

Activity Tracking

150

Important

AI Copilot

120

Important

Apollo.io

Top features

35/47

-   Activity Dashboard
-   Activity Tracking
-   AI Copilot
-   Alerts/Notifications
-   API
-   Autoresponders
-   Campaign Analytics
-   Campaign Management
-   Campaign Planning
-   Campaign Segmentation
-   Chat/Messaging
-   Contact Database
-   Contact Management
-   Conversion Tracking
-   CRM
-   Customer Segmentation
-   Customizable Branding
-   Customizable Templates
-   Data Import/Export
-   Drag & Drop
-   Drip Campaigns
-   Email Management
-   Email Marketing
-   Email Tracking
-   Engagement Tracking
-   Event Triggered Actions
-   Forms Management
-   Generative AI
-   Landing Pages/Web Forms
-   Lead Capture
-   Lead Management
-   Lead Nurturing
-   Lead Qualification
-   Lead Scoring
-   Lead Segmentation
-   Lead Verification/Validation
-   Multi-Campaign
-   Multi-Channel Marketing
-   Pipeline Management
-   Prospecting Tools
-   Real-Time Notifications
-   Reporting & Statistics
-   Search/Filter
-   Social Media Integration
-   Template Management
-   Third-Party Integrations
-   Web Forms

[See all features](https://www.capterra.com/p/158696/Apollo/#features)

D&B Hoovers

18/47

-   Activity Dashboard
-   Activity Tracking
-   AI Copilot
-   Alerts/Notifications
-   API
-   Autoresponders
-   Campaign Analytics
-   Campaign Management
-   Campaign Planning
-   Campaign Segmentation
-   Chat/Messaging
-   Contact Database
-   Contact Management
-   Conversion Tracking
-   CRM
-   Customer Segmentation
-   Customizable Branding
-   Customizable Templates
-   Data Import/Export
-   Drag & Drop
-   Drip Campaigns
-   Email Management
-   Email Marketing
-   Email Tracking
-   Engagement Tracking
-   Event Triggered Actions
-   Forms Management
-   Generative AI
-   Landing Pages/Web Forms
-   Lead Capture
-   Lead Management
-   Lead Nurturing
-   Lead Qualification
-   Lead Scoring
-   Lead Segmentation
-   Lead Verification/Validation
-   Multi-Campaign
-   Multi-Channel Marketing
-   Pipeline Management
-   Prospecting Tools
-   Real-Time Notifications
-   Reporting & Statistics
-   Search/Filter
-   Social Media Integration
-   Template Management
-   Third-Party Integrations
-   Web Forms

[See all features](https://www.capterra.com/p/231372/DB-Hoovers/#features)

### Recognition

No recognitions have been awarded to Apollo.io

No recognitions have been awarded to D&B Hoovers

### Deployment & support

Apollo.io

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

D&B Hoovers

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Apollo.io

-   By Apollo.io
-   Located in United States
-   Founded in 2015

D&B Hoovers

-   By Dun & Bradstreet
-   Located in United States
-   Founded in 1841

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