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better software since 1999
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Over 20,000 customers around the world use Mixpanel.
Designed to assist businesses of all sizes in finance, sporting goods, electronics, and other industries with retention tracking, user engagement, and more.
Fantastic customer service - very responsive to any need. We had a couple of issues which have been solved pretty smoothly thanks to them.
Expensive and sometimes reports can have data missing. Could be user error though.
Easy to create Dashboards* Very intuitive UI that lets you create beautiful charts quickly* Easy creation of cohorts* Friendly support over on their slack* good documentation in general.
Very limited date range (2 weeks) for user flows. Dashboard feature isn't able to accommodate all of the reports that I have.
Overall, I have been very happy with my experience using Mixpanel. The ease of setup and powerful analytics have been invaluable to me in understanding my user base and making better decisions.
Duration tracking is a bit wrong sometimes on iOS. The panel sometimes has delays but I guess it's normal.
Amazing funnels, multichannel attribution, ease of use and customization. Mixpanel offers the next step from traditional analytics services like GA4.
No advanced feature for email tracking, which adds the need of other tools for more detailed marketing campaigns.
The customer support is always there to help and even I have had the need to do a video call with them and went great. Lot of patience and very careful to satisfy our needs.
Also frustrating that you can't do "monthlies" unless you start from the first of the month and that the averages are not weighted.
It is a tool that's user friendly and allows you to personalize a lot the data you want to get and extract. The analytics results you get are really good, and the visualisation as well is great.
Like all data analytics tools, you can go horribly wrong if. You have the wrong events instrumented.
I like their free plan its a godsend for indie developers like myself who have a limited budget. Their user activity activity information and presentation is top notch.
Although you get used to their navigation over time, it can be a bit frustrating in their beginning.
Customer onboarding great. Great visual, leading to higher perception of value for presentation.
It's difficult to get a picture of referral sources, but I can get to the answer through a little bit of hacky work with the user properties for referring domain.
Lucien: My name is Lucien. My role is VP of Go-To-Market. The company is Liven with over 200 employees, and I would rate Amplitude five out of five. We use Amplitude as a benefit alongside our other BI tool, Looker. The reason that we implemented Amplitude is that Amplitude has a lot more flexibility in order to track the usability of products that have newly gone to market, as opposed to Looker, which we found was much better as a general specific BI tool that the company uses Amplitude's perfect for us to measure the effectiveness of new products. What I like best about Amplitude is really the usability of Amplitude. We implemented it to our product and Go-To-Market teams, and within days, as opposed to in some cases, weeks or months with other BI tools, our entire team was using it. The best benefit for Amplitude is really just the usability and the flexibility of the tool to create visualizations very, very quickly and easily. I think an area of improvement for Amplitude is just increasing the visualizations that it offers. Some of the other BI tools like Looker, they have some pretty sophisticated visualizations like geo-mapping, and I think if Amplitude was able to incorporate those, then it would take it to the next level.
Mixpanel
Amplitude
Mixpanel
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Amplitude
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