# Compare Mixpanel vs Amplitude 2026 | Capterra > Unsure of what to choose? Check Capterra to compare Mixpanel and Amplitude based on pricing, features, product details, and verified reviews. Source: https://www.capterra.com/compare/158740-158741/Mixpanel-vs-Amplitude --- # Mixpanel vs Amplitude Features and Cost Comparison Last updated March 13th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: MixpanelAmplitude2/4 selected [Mixpanel](https://www.capterra.com/p/158740/Mixpanel/)[4.5 (145)](https://www.capterra.com/p/158740/Mixpanel/reviews/) [Amplitude](https://www.capterra.com/p/158741/Amplitude/)[4.6 (67)](https://www.capterra.com/p/158741/Amplitude/reviews/) [## Mixpanel](https://www.capterra.com/p/158740/Mixpanel/)[4.5 (145)](https://www.capterra.com/p/158740/Mixpanel/reviews/) Starting Price $25.00/month Value-for-Money 4.2 Functionality 4.4 Ease of Use 4.1 Customer Service 4.3 Reviews Sentiment Based on [145 reviews](#user-reviews) Positive 136 Neutral 9 Negative 0 [## Amplitude](https://www.capterra.com/p/158741/Amplitude/)[4.6 (67)](https://www.capterra.com/p/158741/Amplitude/reviews/) Starting Price $995.00/month Value-for-Money 4.4 Functionality 4.6 Ease of Use 4.1 Customer Service 4.4 Reviews Sentiment Based on [67 reviews](#user-reviews) Positive 64 Neutral 2 Negative 1 ## Not a match? 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Best for Designed to assist businesses of all sizes in finance, sporting goods, electronics, and other industries with retention tracking, user engagement, and more. ## User reviews Pros & cons FM Flavio M. Senior QA Analyst > "Mixpanel enables scalable, self-service analytics across Product, UX, and Data teams—supporting faster, evidence-based..." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___7102119) LS Lovepreet S. Product Engineer > "Sometimes due to technical issues, multiple users get created despite identity merge being enabled." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___6827979) VB Vittal B. Chief Product and Strategy Officer > "Mixpanel enabled us to easily test whether a new module we had developed was providing value, based on the actual activities..." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___6843414) FM Flavio M. Senior QA Analyst > "Do not noticed any bigger issue with the tool, but sometimes it was a bit difficult to understand when started using it." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___7102119) KS Kazungu S. communications > "Its features, including event tracking and retention analysis, empower data-driven decisions, enhancing product optimization..." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___6273950) MB Manab B. Product Marketing Manager > "I wanted to export all data from MixPanel to an Excel sheet. But since there are limitations on creating custom reports, the..." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___5072546) GS Gikge S. communication > "I like the easiness in data exporting and importing with real time analytics which help in tracking customer engagement." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___6281250) GS Gikge S. communication > "The only downside is that there are data privacy concerns" [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___6281250) MaS María S. Software Engineering Manager > "It is a very intuitive tool, and in just a matter of minutes, you can obtain fascinating graphs and results without a steep..." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___6619207) Joël T. Senior Web Developer > "Not everybody is tech-savvy and not everyone can possibly tackle this mixup by themselves." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___4929065) KS Kazungu S. communications > "These insights are instrumental in refining products and optimizing their performance for better user experiences and..." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___6273950) AK Anurag K. Business Analyst > "Sometimes bugs comes when we try to add new alert generation parameter." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___4245486) KS Kazungu S. communications > "Its easy to use and it offers valuable insights into how products are used and user behavior, enabling informed..." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___6273950) NB Noam B. Founder > "Mixpanel can be expensive for some users, and its features may be too complex for some." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___4492644) NF Niccolo F. Cofounder and CTO > "Mixpanel is the perfect tool to track user behaviour, analyze behavioural data and optimize your website or webapp." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___6023074) VR Verified Reviewer Sr. Software Engineer > "Missed event are never captured and they just vanish so that needs to be addressed." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___3497384) CO Caleb O. Accounting manager > "The tool is easy to use and enhances customer engagement tracking and web analytics." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___6297462) CJ Caren J. Assistant Sales Operations > "There are instances when there are errors in the data that have been gathered, or when you do not receive what you are looking..." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___3447325) NF Niccolo F. Cofounder and CTO > "It offers a highly customisable set of features, and you can track basically any action on your website." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___6023074) EK Eri K. Data Analyst > "There has always been an issue where we have trouble attributing events to client IDs when we bring the Mixpanel data outside..." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___3149644) Joël T. Senior Web Developer > "I like Mixpanel because it provides accurate data about how visitors behave and interact with our web pages." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___4929065) NH Nolan H. Merch Analyst > "It might just be me, but I find the event tracking dashboard can be a little convoluted at times." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___3164159) TF Tom F. Customer Marketing Specialist > "Easily digestible data and graphs." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___6711365) MQ Maria Q. Operations Director > "The learning curve is too long, and that makes us lose time in training every time we have a new team member." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___2999277) Cagri S. Growth Marketing and Operations Manager > "Mixpanel is great product analytics tool, until you have some issues around their data collection and processing changes." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___4848837) EK Eri K. Data Analyst > "We end up having events that are missing or that are not attributed back to our clients." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___3149644) JB Joel B. Administrative Secretary > "Mixpanel provides real-time data on user behavior, allowing my business to quickly identify trends and make data-driven..." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___4613542) Aleksandr S. Principal Software Engineer > "The protocol itself is not suitable for seamless proxifying." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___2817409) NM Nitin M. Associate Product Manager > "It's great for preliminary analysis." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___6275627) Aleksandr S. Principal Software Engineer > "Documentation may be slightly outdated." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___2817409) Romaric S. Web Designer > "This software offers easy workflow and consistent flexibility to our marketing department and thus aids us to improve our..." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___4579244) Aleksandr S. Principal Software Engineer > "Latency sometimes is an issue." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___2817409) Mansi M. Software Engineer > "I liked that I could create de-coupled dashboards for my product, and keep track of various features of my app like how many..." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___4383126) AA Amit A. Associate Product Manager > "Doesn't have an extensive integrations bucket." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___2989004) NF Niccolo F. Cofounder and CTO > "It integrates seamlessly with low-code platforms, such as Bubble." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___6023074) MC Moshe C. QA > "As I am still new to this tool, I guess its a little tricky and takes a bit of time to get used too." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___3295548) Joël T. Senior Web Developer > "This is awesome as it provides critical precision on what and where to make improvements." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___4929065) MQ Maria Q. Operations Director > "It is a little bit difficult to understand for new users." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___2999277) CH Charlotte H. Editor in Chief > "Data visualisation is very intuitive and it's easy to build reports for various tasks." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___4986062) Ayoub K. Marketing Lead > "rectoactive aliasing's missing, also it's not that much easy to use and navigate not user freindly" [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___2673543) Luis F. Co Founder > "Amazing funnels, multichannel attribution, ease of use and customization... " [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___5099626) VR Verified Reviewer cto > "it's very costly softaware , not suitable for low margin business." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___2162359) [View Reviews](https://www.capterra.com/p/158740/Mixpanel/reviews/) BB Belen B. Sr. CRM Manager > "On addition to this, Amplitude also served as a great way of reporting for specific topics (ie. CRM) with the rest of the organization." [See full review](https://www.capterra.com/p/158741/Amplitude/#Capterra___6644642) LS Liam S. Software Engineer > "I didn't particularly appreciate that it took a long time to load, and, also, I wouldn't say I liked that creating custom reports was complicated and the interface..." [See full review](https://www.capterra.com/p/158741/Amplitude/#Capterra___4920950) MH Miles H. Product Analyst > "I do like the event tracking it’s strong, and I can dive into questions quickly." [See full review](https://www.capterra.com/p/158741/Amplitude/#Capterra___6860531) VR Verified Reviewer Software Engineer > "There is Las 30 days and custom date etc. but there's no way for one to do Month to date, week to date time selection which can limit how much the monitors are..." [See full review](https://www.capterra.com/p/158741/Amplitude/#Capterra___3469670) LS Liam S. Software Engineer > "Thanks to this robust web analytics tool, we gained valuable insights into our users' activity and collected data that our company's marketing and sales teams put..." [See full review](https://www.capterra.com/p/158741/Amplitude/#Capterra___4920950) MH Mina H. Contact center senior manager > "it is one of the big solutions in banking sector but not the best so far" [See full review](https://www.capterra.com/p/158741/Amplitude/#Capterra___2206730) [View Reviews](https://www.capterra.com/p/158741/Amplitude/reviews/) ## User interface [Mixpanel](https://www.capterra.com/p/158740/Mixpanel/) 4.54 (145) [Amplitude](https://www.capterra.com/p/158741/Amplitude/) 4.60 (67) ### Features Mixpanel Top features 13/16 - A/B Testing - AI Copilot - Alerts/Notifications - Cohort Analysis - Conversion Tracking - Customer Journey Mapping - Customer Segmentation - Data Visualization - Engagement Tracking - Funnel Analysis - Generative AI - Interactive Reports - Machine Learning - Product Data Management - Session Recording - Usage Tracking/Analytics [See all features](https://www.capterra.com/p/158740/Mixpanel/#features) Amplitude 11/16 - A/B Testing - AI Copilot - Alerts/Notifications - Cohort Analysis - Conversion Tracking - Customer Journey Mapping - Customer Segmentation - Data Visualization - Engagement Tracking - Funnel Analysis - Generative AI - Interactive Reports - Machine Learning - Product Data Management - Session Recording - Usage Tracking/Analytics [See all features](https://www.capterra.com/p/158741/Amplitude/#features) ### Recognition No recognitions have been awarded to Mixpanel No recognitions have been awarded to Amplitude ### Deployment & support Mixpanel Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Amplitude Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details Mixpanel - By Mixpanel - Located in United States - Founded in 2009 Amplitude - By Amplitude - Located in United States - Founded in 2012 ## Popular Comparisons [Mixpanel](https://www.capterra.com/p/158740/Mixpanel/)[4.54 (145)](https://www.capterra.com/p/158740/Mixpanel/reviews/) vs [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,089)](https://www.capterra.com/p/177042/Google-Analytics/reviews/) $25/month Price Contact vendor for pricing 4.4 Features 4.6 4.1 Ease of Use 4.2 [View full comparison](https://www.capterra.com/compare/158740-177042/Mixpanel-vs-Google-Analytics) [Amplitude](https://www.capterra.com/p/158741/Amplitude/)[4.60 (67)](https://www.capterra.com/p/158741/Amplitude/reviews/) vs [Google Analytics 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