# Compare Mixpanel vs Hotjar 2026 | Capterra > Unsure of what to choose? Check Capterra to compare Mixpanel and Hotjar based on pricing, features, product details, and verified reviews. Source: https://www.capterra.com/compare/158740-163516/Mixpanel-vs-Hotjar --- # Mixpanel vs Hotjar Features and Cost Comparison Last updated March 13th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: MixpanelHotjar2/4 selected [Mixpanel](https://www.capterra.com/p/158740/Mixpanel/)[4.5 (146)](https://www.capterra.com/p/158740/Mixpanel/reviews/) [Hotjar](https://www.capterra.com/p/163516/Hotjar/)[4.6 (540)](https://www.capterra.com/p/163516/Hotjar/reviews/) [## Mixpanel](https://www.capterra.com/p/158740/Mixpanel/)[4.5 (146)](https://www.capterra.com/p/158740/Mixpanel/reviews/) Starting Price $25.00/month Value-for-Money 4.2 Functionality 4.5 Ease of Use 4.1 Customer Service 4.2 Reviews Sentiment Based on [146 reviews](#user-reviews) Positive 137 Neutral 9 Negative 0 [## Hotjar](https://www.capterra.com/p/163516/Hotjar/)[4.6 (540)](https://www.capterra.com/p/163516/Hotjar/reviews/) Starting Price $39.00/month Value-for-Money 4.4 Functionality 4.5 Ease of Use 4.6 Customer Service 4.5 Reviews Sentiment Based on [540 reviews](#user-reviews) Positive 522 Neutral 15 Negative 3 ## Not a match? 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What’s your intended use case? ## Summary * * * Key features rated by users Features selected based on 2,077 reviews from web analytics software users. about the Fit Score methodology. Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology 64%Fit Missing features Feature ratings Heatmaps NA Keyword Tracking NA Conversion Tracking 4.7 Data Visualization 4.8 Reporting/Analytics 4.8 72%Fit Missing features Feature ratings Heatmaps 4.6 Keyword Tracking NA Conversion Tracking 4.7 Data Visualization 4.4 Reporting/Analytics 4.4 User satisfaction User satisfaction 4.5 User reviews[146](https://www.capterra.com/p/158740/Mixpanel/reviews/) Ease of use 4.1 Functionality 4.5 Value for money 4.2 Customer support 4.2 User satisfaction 4.6 User reviews[540](https://www.capterra.com/p/163516/Hotjar/reviews/) Ease of use 4.6 Functionality 4.5 Value for money 4.4 Customer support 4.5 Price starts from Price starts from $25Flat Rate, Per Month - Free version - Free trial Price starts from $39Other, Per Month - Free version - Free trial Best for Best for Over 29,000 customers around the world use Mixpanel. Best for Businesses of all sizes, selling to consumers online. Web/UX Designers, Digital Marketers, Product Managers, UX Researchers, Data Analysts. ## User reviews Pros & cons FM Flavio M. Senior QA Analyst > "Mixpanel enables scalable, self-service analytics across Product, UX, and Data teams—supporting faster, evidence-based..." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___7102119) Nitesh V. QA Engineer > "Data management can also get complicated when you have too many events and properties — keeping them organized requires proper..." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___7138212) Nitesh V. QA Engineer > "Once set up properly though, the data analysis is solid and real-time event verification saves a lot of back and forth with..." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___7138212) LS Lovepreet S. Product Engineer > "Sometimes due to technical issues, multiple users get created despite identity merge being enabled." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___6827979) VB Vittal B. Chief Product and Strategy Officer > "Mixpanel enabled us to easily test whether a new module we had developed was providing value, based on the actual activities of our..." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___6843414) FM Flavio M. Senior QA Analyst > "Do not noticed any bigger issue with the tool, but sometimes it was a bit difficult to understand when started using it." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___7102119) Nitesh V. QA Engineer > "The Flows and Funnels reports are great for checking if user journeys are working as expected." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___7138212) MB Manab B. Product Marketing Manager > "I wanted to export all data from MixPanel to an Excel sheet. But since there are limitations on creating custom reports, the Excel..." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___5072546) Nitesh V. QA Engineer > "Data visualization is clean and easy to understand — even non-technical teammates can read the dashboards without much explanation." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___7138212) GS Gikge S. communication > "The only downside is that there are data privacy concerns" [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___6281250) MaS María S. Software Engineering Manager > "It is a very intuitive tool, and in just a matter of minutes, you can obtain fascinating graphs and results without a steep learning..." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___6619207) Joël T. Senior Web Developer > "Not everybody is tech-savvy and not everyone can possibly tackle this mixup by themselves." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___4929065) KS Kazungu S. communications > "Its features, including event tracking and retention analysis, empower data-driven decisions, enhancing product optimization and user..." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___6273950) AK Anurag K. Business Analyst > "Sometimes bugs comes when we try to add new alert generation parameter." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___4245486) Nitesh V. QA Engineer > "Overall good tool but requires proper onboarding and planning to get the most out of it." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___7138212) NB Noam B. Founder > "Mixpanel can be expensive for some users, and its features may be too complex for some." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___4492644) NF Niccolo F. Cofounder and CTO > "Mixpanel is the perfect tool to track user behaviour, analyze behavioural data and optimize your website or webapp." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___6023074) CJ Caren J. Assistant Sales Operations > "There are instances when there are errors in the data that have been gathered, or when you do not receive what you are looking for,..." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___3447325) GS Gikge S. communication > "I like the easiness in data exporting and importing with real time analytics which help in tracking customer engagement." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___6281250) EK Eri K. Data Analyst > "There has always been an issue where we have trouble attributing events to client IDs when we bring the Mixpanel data outside of..." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___3149644) NF Niccolo F. Cofounder and CTO > "It offers a highly customisable set of features, and you can track basically any action on your website." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___6023074) NH Nolan H. Merch Analyst > "It might just be me, but I find the event tracking dashboard can be a little convoluted at times." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___3164159) Joël T. Senior Web Developer > "I like Mixpanel because it provides accurate data about how visitors behave and interact with our web pages." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___4929065) MQ Maria Q. Operations Director > "The learning curve is too long, and that makes us lose time in training every time we have a new team member." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___2999277) TF Tom F. Customer Marketing Specialist > "Easily digestible data and graphs." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___6711365) EK Eri K. Data Analyst > "We end up having events that are missing or that are not attributed back to our clients." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___3149644) Cagri S. Growth Marketing and Operations Manager > "Mixpanel is great product analytics tool, until you have some issues around their data collection and processing changes." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___4848837) VR Verified Reviewer Sr. Software Engineer > "Missed event are never captured and they just vanish so that needs to be addressed." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___3497384) JB Joel B. Administrative Secretary > "Mixpanel provides real-time data on user behavior, allowing my business to quickly identify trends and make data-driven decisions." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___4613542) AA Amit A. Associate Product Manager > "Doesn't have an extensive integrations bucket." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___2989004) Romaric S. Web Designer > "This software offers easy workflow and consistent flexibility to our marketing department and thus aids us to improve our marketing..." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___4579244) MC Moshe C. QA > "As I am still new to this tool, I guess its a little tricky and takes a bit of time to get used too." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___3295548) Mansi M. Software Engineer > "I liked that I could create de-coupled dashboards for my product, and keep track of various features of my app like how many orders..." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___4383126) MQ Maria Q. Operations Director > "It is a little bit difficult to understand for new users." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___2999277) KS Kazungu S. communications > "These insights are instrumental in refining products and optimizing their performance for better user experiences and satisfaction." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___6273950) Ayoub K. Marketing Lead > "rectoactive aliasing's missing, also it's not that much easy to use and navigate not user freindly" [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___2673543) KS Kazungu S. communications > "Its easy to use and it offers valuable insights into how products are used and user behavior, enabling informed decision-making based..." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___6273950) Aleksandr S. Principal Software Engineer > "The protocol itself is not suitable for seamless proxifying." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___2817409) NF Niccolo F. Cofounder and CTO > "It integrates seamlessly with low-code platforms, such as Bubble." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___6023074) Aleksandr S. Principal Software Engineer > "Documentation may be slightly outdated." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___2817409) Joël T. Senior Web Developer > "This is awesome as it provides critical precision on what and where to make improvements." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___4929065) Aleksandr S. Principal Software Engineer > "Latency sometimes is an issue." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___2817409) [View Reviews](https://www.capterra.com/p/158740/Mixpanel/reviews/) Dandu M. Analyst > "I am a CRO analyst and I liked this tool very much since it allows us to analyze user behavior with each and filter any specific category..." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___7096161) SC Sean C. Marketer > "The freemium runs out pretty quickly, and I don't know how accurate the data is (it's hard to verify qualitative data)" [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___7049507) Sarah F. Marketing Technologist > "The feedback tab function was handy and helpful for users to provide immediate feedback and actually helped us discover bugs and issues in..." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___7151316) ZG Zohreh G. Senior Product Researcher > "I find integrating with google analytics to interpret users' behaviour a bit confusing. and also I don't see a specific merit in using..." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6549167) Rodrigo T. Director of Cyber Security > "Its seamless integration with other marketing tools provides deep insights into user behavior, allowing you to identify large-scale..." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6551516) MI Mihail I. Senior Product Manager > "After the product was acquired the price was instantly increased while the pricing tiers became extremely hard to follow which added..." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6556488) Rodrigo T. Director of Cyber Security > "Using Hotjar with my team and across the company has enabled us to make data-driven decisions, leading to optimized resource allocation..." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6551516) Theresa F. CRO Program Manager > "I sometimes question the accuracy of the reports. And if the page has a popup, modal, overlay, etc, that can be problematic." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6712269) AG Annie G. Marketing Manager > "It gave fairly accurate heat mapping and information regarding user behavior on our website." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6826981) DJ Derek J. Owner > "Users of our website didn't really know what the feedback button was for and started using it as a review of our services, not the site..." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6586341) MA Michael A. Founder > "Hotjar was the first website heat map tool we've used, and it revealed a great deal about user behaviour without needing a great deal of..." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6863792) DP Derrick P. Advertising Manager > "Its not as interactive as it can be when showing exactly what actions users take as a weighted consumer." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6348479) Rodrigo T. Director of Cyber Security > "Hotjar can handle massive datasets and traffic, enabling granular user segmentation." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6551516) NF Niccolo F. Cofounder and CTO > "The basic price above free is quite expensive." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6798425) BT Benjamin T. Head of Marketing > "The best parts of Hotjar are the intuitive heatmaps, and visitor recordings, that offer deep insights into user behavior and user..." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6198971) GZ Gabriel Z. Growth Marketing Lead > "Our account has been constantly going on and off with an alert about the tracking not being properly implemented." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6035970) DP Derrick P. Advertising Manager > "I value the fact that theres a tool that provides the necessary insights to make UX decisions or website layouts." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6348479) MM Megan M. Co-owner & COO > "The downside I see to Hotjar is its relatively expensive cost for small businesses. While it's an excellent tool for testing website..." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___3731154) Theresa F. CRO Program Manager > "I like that this is one more data point for creating hypotheses for A/B tests." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6712269) LD Laurentiu D. CEO > "Perhaps the price model isn't something that favours start-ups." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6042985) DJ Derek J. Owner > "We've gotten so much great insight into the flow of our site and even identified some issues on some mobile phones." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6586341) PB Pumelele B. CEO > "Its slow loading times when using the software, can be frustrating for those trying to analyze data quickly." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___4722700) MTBN Md. Tanvir Bin N. IT officer > "A wealth of information is available for comprehending user behavior through the live interviews, user comments, and visual insights." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6014158) VR Verified Reviewer co-founder > "Occasionally Hotjar wouldn't quite format the screen properly meaning we couldn't get a complete understand of what the problem at hand was" [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___3620011) AD Alberto D. Head of Marketing > "The experience is good, although just like other platforms there are some limits to what you can customize." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6723045) VH Ville H. Logistics > "Furthermore, it lacks some features for the creation and design of surveys." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___3959564) MTBN Md. Tanvir Bin N. IT officer > "With Hotjar's features, teamwork will be easier and everyone on our team can gather the data required to make the right modifications to..." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6014158) GP Goran P. Owner > "The thing I liked least is that it does not integrate well with some of the other tools we use, like google analytics. " [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___3731629) MTBN Md. Tanvir Bin N. IT officer > "They offer 24/7 support and customized training in the meantime to make sure I can get the most out of user behavior analysis on our..." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6014158) VC Vic C. Business Analyst > "It seems as though there haven't been many usability updates in quite a while." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___3608741) VR Verified Reviewer Marketer > "It gives you so much insights into how your visitors behave and think." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6355618) MV Mathijs V. Marketing Manager > "Setting up funnels is difficult" [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___3732482) SA Sultan A. Director > "I personaly like hot jar funnels creation option as it helps me to track how many form submissions is done, also I like heatmap features..." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___3856459) SA Soham A. Marketing And Operations Head > "Sometimes the recordings failed to capture the specific nuances of the website." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___3407885) AM Atul M. Author > "User experience insights: Hotjar provides a range of tools for understanding user behavior and experience on your website, including..." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___4422884) NS Nikola S. Marketer > "This is problem because when a user messages us with a problem and we want to view how he used our website right away, we can't confirm..." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___2434528) Allen E. President > "This is a good heatmap app and tracking app that allows you to see the behaviors of anyone on your website so you can see what took a look..." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___3682914) AB Aniket B. Co-Founder > "The level of data given about visitors can sometimes be a little lacking when compared to other competitors." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___3146988) OS Olaf S. Director > "Hotjar allows us to visually see our website users' journeys, and together with their reporting tools, gives us the opportunity to make..." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___4287010) ML Mark L. President > "I have not fully learned how to use all of the features." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___3586284) MA Michael A. Founder > "It was easy to learn and use." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6863792) Mithil P. Digital Marketing Director > "Also, I don't see any notifications about product updates and the latest trends." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___3361565) AG Annie G. Marketing Manager > "It was also easy to use." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6826981) Mithil P. Digital Marketing Director > "Customer support and implementation guidebooks are not that great and can be better highlighted." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___3361565) BJ Bartosz J. Head of Technology > "very helpful insights to A/B test websites!" [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6629822) MR Matthew R. customer service > "To make a site and then add an additional its not easy to monitor both. " [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___2874738) Sanjay Singh P. Digital Marketing > "I am using it for the last 1.5 years, and its video recording heat map feature is one of the best ways to see the behavior of users." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___3602477) CC Chris C. Marketing Executive > "Heatmapping can sometimes be fairly hit and miss on dynamic landing pages; Hotjar seem reluctant to acknowledge that these landing pages..." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___2209669) RV Rachna V. Director > "With using hotjar now we can track our website heatmaps and do A/B testing to improve our website conversion rate." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___4023062) VR Verified Reviewer UX design intern > "The heat maps were occasionally buggy especially when switching between desktop and mobile views. " [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___2816614) PB Pumelele B. CEO > "Hotjar is an exceptional analytics and user feedback platform that enables businesses to gain valuable insights into their website or..." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___4722700) VR Verified Reviewer Ecommerce Manager > "It doesn't really work very well with single page applications, or at least with Vue Storefront it didn't work very well." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___2478455) AM Adulhakeem M. Marketing Supervisor > "Really self explanatory and easy to access" [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6343069) Rajesh C. Co-Founder > "Another point, I want to mention here is with the angular Js website, the form system of Hotjar doesn’t work which is a great disadvantage..." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___2553727) AK Ashok K. Designer > "We are able to track visitors with the support Heatmaps and improve the performance of our website to an greater extend." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___3573794) DC Dan C. Principal Software Developer > "Doesn't have some functionality like other tools do to identify errors, etc." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___2516355) MTBN Md. Tanvir Bin N. IT officer > "For individuals looking to increase revenue and maximize their conversion rate, this product is perfect." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6014158) TB Tim B. Marketing Specialist > "So the installation process was challenging and delayed us from getting the data we needed." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___2608207) RK Rezaul K. Data Analyst > "I can only benefit from this feature if our website has a sign-up form or requests that visitors fill out forms." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___4091386) MB Michael B. Director > "Integration to landing pages can be a bit tricky sometimes. " [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___2298912) MG Mathieu G. CEO > "Easy to set up." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6487175) MM Miroslav M. Marketing expert > "Well the heatmap functionality is really helpful, but it is not accurate. " [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___2745938) MG Maria G. Customer Success Manager > "I can perform marketing analysis and find the issues to improve the website for customers to make their experience on the site easy and..." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___4678232) Joseph D. SEO Specialist > "The verification does not always work and takes a number of attempts to work." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___2821391) AJ Ahmed J. Data analyst > "The heatmaps feature and screen recording are a great way of understanding the pain points of the customers." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___3602413) VR Verified Reviewer Demand Generation Manager > "Unfortunately this tool can slow down your page load." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___2408543) Ahmed Samy E. Digital Marketing Consultant > "Hotjar is very intuitive and easy-to-use for both website heat maps and website sessions recording, they also offers an amazing knowledge..." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___4553733) VR Verified Reviewer Marketing Director > "Many of the other features feel half-baked and often don't work that well." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___2242298) EA Enis A. Founder > "It is incredible how Hotjar shows everything a customer does on your website enabling you to see points of attraction etc." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___4156808) PM Paweł M. Online Media Manager > "With larger numbers of user sessions, Hotjar becomes quite expensive." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___2689677) AS Andy S. Managing Director > "Simple to implement this just works, giving you heatmaps and session recordings for true insight into how people use your site." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___4586346) TB Tim B. Marketing Specialist > "It wasn't until a few weeks later when we realized we weren't getting any data and needed to investigate." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___2608207) MM Megan M. Co-owner & COO > "It's been a great tool to see exactly how users are interacting with our website and whether or not their behaviors line up with what..." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___3731154) DC Dan C. Principal Software Developer > "Doesn't always play well with a single-page app website." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___2516355) RR Ricardo R. Marketing > "Easy set up and I quickly got results that led to positive changes in my website" [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6294568) HS Hilary S. Marketing Manager > "It's difficult to filter for certain actions." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___2411084) HG Harshit G. Sr. Digital Marketing Manager > "With hotjar, now I can know where my major audience is clicking and accordingly optimize my website accordingly." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___4652964) VR Verified Reviewer Cofounder > "Nothing I can say, maybe one... they are costly when upgrade to the more premium plan." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___2421897) CT Chris T. Head of design > "I like the way we can easily implement popup surveys and data gathering without technical intervention." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___4472749) TB Tim B. Marketing Specialist > "We actually incorrectly installed the software when we first purchased it." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___2608207) [View Reviews](https://www.capterra.com/p/163516/Hotjar/reviews/) ## User interface [Mixpanel](https://www.capterra.com/p/158740/Mixpanel/) 4.54 (146) [Hotjar](https://www.capterra.com/p/163516/Hotjar/) 4.64 (540) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Do these products fit your needs? Prioritize real-user-identified key features according to your needs to find your best fit. \--% Fit vs \--% Fit A/B Testing 207 Important Access Controls/Permissions 150 Important Activity Dashboard 120 Important Mixpanel 19/50 - A/B Testing - Access Controls/Permissions - Activity Dashboard - Activity Tracking - AI Copilot - Alerts/Escalation - Alerts/Notifications - API - Behavior Tracking - Campaign Analytics - Campaign Management - Charting - Conversion Rate Optimization - Conversion Tracking - Customer Journey Mapping - Customer Segmentation - Customizable Branding - Customizable Reports - Customizable Templates - Dashboard Creation - Data Import/Export - Data Visualization - Drag & Drop - Engagement Tracking - Funnel Analysis - Generative AI - Goal Setting/Tracking - Heatmaps - Keyword Tracking - Monitoring - Multiple Site Management - Pageview Tracking - Real-Time Analytics - Real-Time Data - Real-Time Monitoring - Real-Time Notifications - Real-Time Reporting - Referral Tracking - Reporting/Analytics - Reporting & Statistics - Sales Trend Analysis - Screen Activity Recording - Search/Filter - SEO Management - Site Search Tracking - Social Media Integration - Surveys & Feedback - Tagging - Third-Party Integrations - Time on Site Tracking [See all features](https://www.capterra.com/p/158740/Mixpanel/#features) Hotjar Top features 35/50 - A/B Testing - Access Controls/Permissions - Activity Dashboard - Activity Tracking - AI Copilot - Alerts/Escalation - Alerts/Notifications - API - Behavior Tracking - Campaign Analytics - Campaign Management - Charting - Conversion Rate Optimization - Conversion Tracking - Customer Journey Mapping - Customer Segmentation - Customizable Branding - Customizable Reports - Customizable Templates - Dashboard Creation - Data Import/Export - Data Visualization - Drag & Drop - Engagement Tracking - Funnel Analysis - Generative AI - Goal Setting/Tracking - Heatmaps - Keyword Tracking - Monitoring - Multiple Site Management - Pageview Tracking - Real-Time Analytics - Real-Time Data - Real-Time Monitoring - Real-Time Notifications - Real-Time Reporting - Referral Tracking - Reporting/Analytics - Reporting & Statistics - Sales Trend Analysis - Screen Activity Recording - Search/Filter - SEO Management - Site Search Tracking - Social Media Integration - Surveys & Feedback - Tagging - Third-Party Integrations - Time on Site Tracking [See all features](https://www.capterra.com/p/163516/Hotjar/#features) ### Recognition No recognitions have been awarded to Mixpanel Hotjar is recognized as a top-rated tool in 1 Capterra Shortlist reports ### Deployment & support Mixpanel Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Hotjar Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details Mixpanel - By Mixpanel - Located in United States - Founded in 2009 Hotjar - By ContentSquare - Located in France - Founded in 2012 ## 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