--- title: "Compare Mixpanel vs Google Analytics 360 2026 | Capterra" description: "Unsure of what to choose? Check Capterra to compare Mixpanel and Google Analytics 360 based on pricing, features, product details, and verified reviews." source_url: "https://www.capterra.com/compare/158740-177042/Mixpanel-vs-Google-Analytics" page_type: "comparison" language: "en" --- # Mixpanel vs Google Analytics 360 Features and Cost Comparison Last updated September 17th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: MixpanelGoogle Analytics 3602/4 selected [Mixpanel](https://www.capterra.com/p/158740/Mixpanel/)[4.5 (146)](https://www.capterra.com/p/158740/Mixpanel/reviews/) [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.7 (8,101)](https://www.capterra.com/p/177042/Google-Analytics/reviews/) [## Mixpanel](https://www.capterra.com/p/158740/Mixpanel/)[4.5 (146)](https://www.capterra.com/p/158740/Mixpanel/reviews/) Starting Price $25.00/month Value-for-Money 4.2 Functionality 4.5 Ease of Use 4.1 Customer Service 4.2 Reviews Sentiment Based on [146 reviews](#user-reviews) Positive 137 Neutral 9 Negative 0 [## Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.7 (8,101)](https://www.capterra.com/p/177042/Google-Analytics/reviews/) Starting Price Contact vendor Value-for-Money 4.7 Functionality 4.6 Ease of Use 4.2 Customer Service 4.2 Reviews Sentiment Based on [8,101 reviews](#user-reviews) Positive 7,825 Neutral 253 Negative 23 ## Not a match? Find software alternatives tailored to your priorities. These software suggestions are similar to those you’re currently comparing. ### Looker 4.5 (286) * * * Starting Price Contact vendor for pricing Free Trial Free Version * * * User rating 94% of reviewers rated it above 4 stars * * * ### Lucky Orange 4.7 (267) * * * Starting Price $39.00 Flat Rate,Per Month Free Trial Free Version * * * User rating 95% of reviewers rated it above 4 stars * * * Highest Rated ### Adverity 4.5 (26) * * * Starting Price Contact vendor for pricing Free Trial Free Version * * * User rating 96% of reviewers rated it above 4 stars * * * ### Salesforce Marketing Cloud 4.2 (531) * * * Starting Price $25.00 Per User,Per Month Free Trial Free Version * * * User rating 83% of reviewers rated it above 4 stars * * * What’s your intended use case? ## Summary * * * Key features rated by users Features selected based on 2,132 reviews from web analytics software users. about the Fit Score methodology. Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology 74%Fit Missing features Feature ratings Heatmaps NA Conversion Tracking 4.7 Data Visualization 4.8 Reporting/Analytics 4.8 Activity Dashboard 5.0 84%Fit Missing features Feature ratings Heatmaps NA Conversion Tracking 4.5 Data Visualization 4.6 Reporting/Analytics 4.7 Activity Dashboard 4.6 User satisfaction User satisfaction 4.5 User reviews[146](https://www.capterra.com/p/158740/Mixpanel/reviews/) Ease of use 4.1 Functionality 4.5 Value for money 4.2 Customer support 4.2 User satisfaction 4.7 User reviews[8,101](https://www.capterra.com/p/177042/Google-Analytics/reviews/) Ease of use 4.2 Functionality 4.6 Value for money 4.7 Customer support 4.2 Price starts from Price starts from $25Flat Rate, Per Month - Free version - Free trial Price starts from \-- - Free version - Free trial Best for Best for Over 29,000 customers around the world use Mixpanel. Best for Google Analytics 360 is for marketers, BI professionals, and online businesses to gain insights into customer website behavior. It is suitable for enterprise-level companies in every industry sector. ## User reviews Pros & cons FM Flavio M. Senior QA Analyst > "Mixpanel enables scalable, self-service analytics across Product, UX, and Data teams—supporting faster, evidence-based..." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___7102119) Nitesh V. QA Engineer > "Data management can also get complicated when you have too many events and properties — keeping them organized requires proper..." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___7138212) Nitesh V. QA Engineer > "Once set up properly though, the data analysis is solid and real-time event verification saves a lot of back and forth with..." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___7138212) LS Lovepreet S. Product Engineer > "Sometimes due to technical issues, multiple users get created despite identity merge being enabled." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___6827979) Nitesh V. QA Engineer > "The Flows and Funnels reports are great for checking if user journeys are working as expected." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___7138212) MB Manab B. Product Marketing Manager > "I wanted to export all data from MixPanel to an Excel sheet. But since there are limitations on creating custom reports, the Excel..." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___5072546) Nitesh V. QA Engineer > "Data visualization is clean and easy to understand — even non-technical teammates can read the dashboards without much explanation." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___7138212) FM Flavio M. Senior QA Analyst > "Do not noticed any bigger issue with the tool, but sometimes it was a bit difficult to understand when started using it." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___7102119) VB Vittal B. Chief Product and Strategy Officer > "Mixpanel enabled us to easily test whether a new module we had developed was providing value, based on the actual activities of..." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___6843414) GS Gikge S. communication > "The only downside is that there are data privacy concerns" [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___6281250) MaS María S. Software Engineering Manager > "It is a very intuitive tool, and in just a matter of minutes, you can obtain fascinating graphs and results without a steep..." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___6619207) AK Anurag K. Business Analyst > "Sometimes bugs comes when we try to add new alert generation parameter." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___4245486) KS Kazungu S. communications > "Its features, including event tracking and retention analysis, empower data-driven decisions, enhancing product optimization and..." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___6273950) NB Noam B. Founder > "Mixpanel can be expensive for some users, and its features may be too complex for some." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___4492644) Nitesh V. QA Engineer > "Overall good tool but requires proper onboarding and planning to get the most out of it." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___7138212) CJ Caren J. Assistant Sales Operations > "There are instances when there are errors in the data that have been gathered, or when you do not receive what you are looking..." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___3447325) NF Niccolo F. Cofounder and CTO > "Mixpanel is the perfect tool to track user behaviour, analyze behavioural data and optimize your website or webapp." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___6023074) EK Eri K. Data Analyst > "There has always been an issue where we have trouble attributing events to client IDs when we bring the Mixpanel data outside of..." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___3149644) GS Gikge S. communication > "I like the easiness in data exporting and importing with real time analytics which help in tracking customer engagement." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___6281250) Joël T. Senior Web Developer > "Not everybody is tech-savvy and not everyone can possibly tackle this mixup by themselves." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___4929065) NF Niccolo F. Cofounder and CTO > "It offers a highly customisable set of features, and you can track basically any action on your website." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___6023074) NH Nolan H. Merch Analyst > "It might just be me, but I find the event tracking dashboard can be a little convoluted at times." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___3164159) TF Tom F. Customer Marketing Specialist > "Easily digestible data and graphs." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___6711365) EK Eri K. Data Analyst > "We end up having events that are missing or that are not attributed back to our clients." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___3149644) JB Joel B. Administrative Secretary > "Mixpanel provides real-time data on user behavior, allowing my business to quickly identify trends and make data-driven decisions." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___4613542) VR Verified Reviewer Sr. Software Engineer > "Missed event are never captured and they just vanish so that needs to be addressed." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___3497384) Romaric S. Web Designer > "This software offers easy workflow and consistent flexibility to our marketing department and thus aids us to improve our..." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___4579244) MC Moshe C. QA > "As I am still new to this tool, I guess its a little tricky and takes a bit of time to get used too." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___3295548) Mansi M. Software Engineer > "I liked that I could create de-coupled dashboards for my product, and keep track of various features of my app like how many..." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___4383126) MQ Maria Q. Operations Director > "The learning curve is too long, and that makes us lose time in training every time we have a new team member." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___2999277) KS Kazungu S. communications > "These insights are instrumental in refining products and optimizing their performance for better user experiences and satisfaction." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___6273950) Ayoub K. Marketing Lead > "rectoactive aliasing's missing, also it's not that much easy to use and navigate not user freindly" [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___2673543) KS Kazungu S. communications > "Its easy to use and it offers valuable insights into how products are used and user behavior, enabling informed decision-making..." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___6273950) Aleksandr S. Principal Software Engineer > "The protocol itself is not suitable for seamless proxifying." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___2817409) NF Niccolo F. Cofounder and CTO > "It integrates seamlessly with low-code platforms, such as Bubble." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___6023074) Aleksandr S. Principal Software Engineer > "Documentation may be slightly outdated." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___2817409) CO Caleb O. Accounting manager > "The tool is easy to use and enhances customer engagement tracking and web analytics." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___6297462) Aleksandr S. Principal Software Engineer > "Latency sometimes is an issue." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___2817409) Luis F. Co Founder > "Amazing funnels, multichannel attribution, ease of use and customization... " [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___5099626) AA Amit A. Associate Product Manager > "Doesn't have an extensive integrations bucket." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___2989004) NF Niccolo F. Cofounder and CTO > "You need to know what users do on your platform or website, and this was an effortless winner." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___6023074) MQ Maria Q. Operations Director > "It is a little bit difficult to understand for new users." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___2999277) VR Verified Reviewer Machine Learning Engineer > "Very intuitive UI that lets you create beautiful charts quickly\* Easy creation of cohorts\* Friendly support over on their slack\*..." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___4564439) Aleksandr S. Principal Software Engineer > "The protocol itself is not suitable for seamless proxifying." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___2817409) MK Molsy K. Sales Coordinator > "Mixpanel is a great tool for tracking and analyzing how users act, and it is built in a way that makes it easy to get to the tools..." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___4655363) AA Amit A. Associate Product Manager > "Doesn't have an extensive integrations bucket." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___2989004) Joël T. Senior Web Developer > "I like Mixpanel because it provides accurate data about how visitors behave and interact with our web pages." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___4929065) FM Flavio M. Senior QA Analyst > "Do not noticed any bigger issue with the tool, but sometimes it was a bit difficult to understand when started using it." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___7102119) VR Verified Reviewer Digital Marketing Manager > "We can analyse different events and user properties which further helps in campaign optimisation." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___4712070) MC Moshe C. QA > "As I am still new to this tool, I guess its a little tricky and takes a bit of time to get used too." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___3295548) [View Reviews](https://www.capterra.com/p/158740/Mixpanel/reviews/) BD Bharati D. Director > "The biggest value is unsampled data and native BigQuery integration — once you're past a few million sessions a month, free GA4 starts sampling..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7169455) YN Yasmine N. Customer Services Manager > "It's customization is also limited and is not available in free version." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7178317) SP Sonu P. Systems Analyst > "The dashboards, graphs, and charts are highly customizable and make it easier to identify trends, customer behavior, and marketing performance." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7152504) BD Bharati D. Director > "The unsampled BigQuery pipeline is the killer feature — everything else is a nice-to-have on top of that." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7169455) Patrick S. CEO > "I appreciate how seamlessly it integrates with the rest of the Google Marketing Platform and "Your business on Google", which makes it much easier to..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7118941) SH Suhail H. QA Member > "Goals and advanced tracking require technical setup that can become complex without support, and misconfigured settings can throw off your data." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6798871) Zach P. Marketing Coordinator > "Google Analytics 360 has allowed our organization to get richer data insights and provided a more streamlined way for data collection which helps..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7102325) VR Verified Reviewer Founder > "It is very complicated now, and hard to really understand what is going on, especially as there are gaps when web users choose not to share their..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7008807) VR Verified Reviewer Director > "Is an upgrade with higher data limit, and lets us frack specific audiences in depth, more faster and better data in customized dashboards and reports." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7075663) MB Morgan B. Director of Operations > "Google Analytics 360 isn't the issue but a lot of companies have goals and tracking improperly setup which can render the tool useless for them." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6762847) BD Bharati D. Director > "Cross-channel attribution and the higher API quotas make it much easier to feed data into custom dashboards without hitting throttling." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7169455) NR Nuria R. Community Manager > "But now with GA4 I get lost super fast, menus changed and reports are harder to pull, so I mostly just stick to the basics and leave the rest." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6821053) IW Isla W. Digital Marketing Specialist > "We've found the attribution modelling and custom reporting features particularly useful for understanding campaign performance." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7172235) AI Alexandra I. Blogger > "The interface may be overcomplicated for those who have just started with and in fact the amount of data may just be too overwhelming thus making..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6741786) Zach P. Marketing Coordinator > "The advanced website tracking has enabled us to dive deeper into understanding our customers and how they interact with our website." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7102325) SB Stephan B. Digital Marketing Manager > "It can be tricky to set up correctly and many features are buried under several sub-menus and hidden tabs." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6817455) John J. CEO > "It is vital that I know not only my own, but our customer's website traffic in great detail, and GA 360 does deliver very well on that." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7185741) AS Amiat S. Director > "Expensive, complex setup, some data sampling, privacy concerns, Google ecosystem dependency." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6676028) YN Yasmine N. Customer Services Manager > "The product also helps us in campaign management and real-time user interaction tracking." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7178317) VR Verified Reviewer DATA ANALYST > "The setup and the time it takes to get the data ready for analysis can be a bit slow." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6661319) SP Sonu P. Systems Analyst > "The platform also offers strong scalability and handles large volumes of traffic data very efficiently." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7152504) HL Holly L. BDC Manager > "Setting up your business information to track the data can be a little difficult." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6559941) JL James L. Recruitment Consultant > "It allows us to use powerful analytics functions to analyze our customers data making it easy to understand their needs and their interactions with..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6550380) AR Akif R. Digital Marketing Manager > "The complexity of Google Analytics 360's interface and setup can be overwhelming for beginners, hindering efficient data analysis and interpretation." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6202704) CB Carly B. Business Consulting > "It also has real time stats so you can watch how people interact with your website live. And the customizable reports let me focus on specific needs." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6660283) CK Chandan K. Owner > "The app's constant notifications were intrusive, the user interface was cluttered, and the lack of customization options limited personalization." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6025758) LE Lucie E. Customer Service Consultant > "The integration with Google Marketing Platform is the greatest feature on Analytics 360, integrating it with Google Ads it offers a better overview..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6631452) Roger A. Owner > "The learning curve is high and at the beginning it can be confusing." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7072482) DV David V. Lead Developer > "I use this tool regularly and it helps us analyze SEO and other marketing efforts across multiple clients. " [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7045786) KT Keith T. Sales Manager > "Google seems to keep changing the requirements and for a small business we can’t keep up." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6863351) Marvin D. owner > "Designed for enterprises, it integrates online and offline data and puts everything from analytics to attribution together in one powerful package." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6538109) Maria C. Marketing and support manager > "I consider that its functions cover many important aspects but especially in large companies where small details influence purchases and sales. But..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6165359) VR Verified Reviewer DATA ANALYST > "I really appreciate how Google Analytics 360 provides detailed data analysis, real-time insights, and strong reporting features, helping me make..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6661319) Adam Š. Senior Marketing Coordinator CEE > "Moreover, smaller commercial real estate businesses might find it prohibitively expensive to utilize Google Analytics 360, which would restrict their..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#GetApp___6178080) SP Sonu P. Systems Analyst > "It delivers excellent value for businesses that rely heavily on digital analytics and data-driven decision-making." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7152504) CK Carol K. Web Designer and Content Writer > "Google analytics 360 seems complex and overwhelming especially to our new clients who have e-commerce platforms but have never used analytics to..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___5066086) DV David V. Lead Developer > "Google Analytics has still been able to deliver actionable data even as data restrictions have started to cap the amount of data we can receive. " [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7045786) BH Bilal H. Fleet supervisor > "Users have reported challenges with the complexity of Google Analytics 360, including the learning curve and the cost associated with the premium..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6168715) Barry F. Content Manager, Editor, Creator > "The depth and customization are unmatched if you're serious about tracking customer behavior at scale, and the integrations with Google Ads,..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6884506) SJ Sar J. Marketing > "Configuration could be too technical to get everything right" [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6633643) BE Ben E. Marketing and communications executive > "Having used analytics for some time now it is the go to tool for website reporting information and is incredible useful." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7167089) SG Siddharth G. content writer > "After few months of use I found that google analytics is very expensive as per its starting price is $150,000 per year which small business or medium..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6086309) BD Bharati D. Director > "The dedicated technical account manager and SLA-backed support are a real upgrade over community forums." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7169455) SRM Sai Rushita M. IT > "Moreover, without consulting additional data sources, there's a risk of the data not being completely accurate, potentially leading to incorrect..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6174405) JF Jonah F. Writer > "Google Analytcs provides comprehensive features for web trafic analysis and delivers cloud based audience tracking platform" [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6800232) Marlin H. Systems programmer > "It can be limiting in some reporting features and Google can be slow to respond in done cases but overall it's not so much a takeaway but it can get..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___5097872) Eric S. CEO > "The data it provides for me to make marketing decisions is invaluable." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7133426) JL Jaimy L. Data Scientist > "UI can be very challenging, it took me quite a long time to get a hang of the tool but it highly depends on how you manage your metrics and..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6109619) Patrick S. CEO > "Driving down on the data is good when looking at website traffic sources. And it's free." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7118941) Kathy M. Board Member > "Without the analysis Google Analytics is able to provide, it really wasn't clear to me what parameters were driving my success and which were holding..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6156378) ML Maggie L. Digital Marketing Manager > "Overall, it’s a great tool that delivers deep insights, especially valuable for tracking digital marketing performance and member behavior." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7085443) Md. Rakibul H. Vice President > "This platform has some vulnerability which leaves Google Analytics 360 data to go spammed by others." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6284386) Roger A. Owner > "It is a very strong and professional tool for advanced analytics, but it requires time, practice, and a good understanding of data to really take..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7072482) Alfredo D. CTO > "At the beginning isn't easy to set everything and You need to follow some documentation and tutorial to set in the right way, especially for people..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6010933) AA Anne A. Nurse and Publisher > "The ability to easily integrate with other Google Marketing Platform tools like Google Ads, for more advanced analysis is a major plus." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6673513) Garry C. CEO > "Future feature I would like is the google training videos to be re-made as I they are out of date and was a waste of my time" [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___5086691) DC Duncan C. Digital Solutions Lead > "I love how the tool allows you to track and discover so many unique insights about your customers and visitors to your website" [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6848986) CB Chandradhwaj B. Fund manager > "Some potential cons of Google Analytics include the complexity of advanced features for inexperienced users, limited real-time reporting..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___4802568) VR Verified Reviewer Founder > "It give more comprehensive information about web search through Google and generally online behaviour than any other tool available right now." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7008807) VR Verified Reviewer Performance Marketing Specialist > "It's not user friendly." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7037554) JL James L. Recruitment Consultant > "It offers high-end data security features that allows to work on our customers data securely." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6550380) RW Roger W. Marketing Manager > "The cost can be a significant barrier for many businesses, as it is more expensive than the standard version of Google Analytics." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6299612) DM Dhaval M. Associate Electrical Engineer > "I also enjoy using all the tools that are given with the product, like the report that give the metrics and summaries." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6717873) AA Akshay A. Software Review > "Connecting to other non-Google products and extracting data from GA 360 are undoubtedly problematic." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6171852) JL James L. Recruitment Consultant > "Google Analytics 360 help us to gain deeper insights about our customers which guide us on how to improve our services to them." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6550380) PS Piyush S. Business Development Executive > "Additionally, the pricing may be prohibitive for smaller businesses, limiting access to its advanced features." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6207716) RJ Royce J. Technology and Process Manager > "Once set up, we are very satisfied with Google Analytics, specifically being able to take to data and improve our publications based on the results." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6506785) MK Manuel K. CEO > "some website behavior cannot be tracked because people do not agree to the cookie policy" [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6182940) JL James L. Recruitment Consultant > "It makes use of advanced AI and automations that help us dig deep into our data when analyzing them." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6550380) KJ Kaamna J. Digital marketing > "The support is terrible (as it is with anything Google) and is centred on forums with no actual support staff to chat with." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6031006) LG Lyndsey G. Curriculum designer, teacher > "Google Analytics allows tracking for everything you need to know about your website data." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6777489) AM Atul M. Author > "Dependence on cookies: Google Analytics relies on cookies to track website visitors, which means it may not accurately track users who have disabled..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___4422878) LG Lauren G. Client Manager > "I use it every day to look at it myself and to present to clients so they can get a clear understanding of how what we do helps them." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6841993) VC Vishal C. Marketing > "It is way too difficult for new users and requires a lot of training and expertise to master its features and functionalities." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6172437) RJ Royce J. Technology and Process Manager > "Google even provides suggestions for improvement if you take advantage of other services such as Search Consol and Looker Studio." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6506785) AA Akshay A. Software Review > "There isn't much capability for segmentation and advanced analysis." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6171852) Roger A. Owner > "The integration with other Google tools is very powerful and helpful for decision making." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7072482) BM Bharath M. Marketing > "It lacks in giving access to real or raw data" [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___5068966) Gabrielle T. Brand Designer, Social Media and Marketing Manager > "Extremely helpful for SEO maximization and monitoring website traffic, trends, and audience demographic." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6878776) PG Phillip G. Director of Information Services > "Some of the more complex features are difficult but I think that is more an issue with our IT user's familiarity with the concepts." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6118778) MS Mara S. Head Of Marketing Strategy > "Great interface, especially for those accustomed to Google Ads, and pro features." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6784913) LA Lukasz A. Owner > "Constant changes to the interface, unnecessary, making work difficult, irritating." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___5063269) VR Verified Reviewer CMO > "The interfaces are excellent and the ability to view all activities within one platform makes it unbeatable." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___5097603) AM Agapi M. Head of Marketing > "Complicated interface, so basic insights are almost hidden" [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6355927) MS Mert S. HW DESIGN ENGINEER > "I like the interface and the easiness of use of this software." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6127264) DL Derek L. IT Mgr > "It can sometimes seem too robust in the sense that some setups such as Pixels don't always go in very easily and the user interface could be more..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___3169673) VR Verified Reviewer Supply Admin > "I like that Google Analytics has a very nice interface" [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6017399) Abu M. Admin > "Due to its overly complex user interface, Google Analytics 360 may seem difficult for beginners." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___3486149) AA Anne A. Nurse and Publisher > "The ability to easily integrate with other Google Marketing Platform tools like Google Ads, for more advanced analysis is a major plus." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6673513) Alfredo D. CTO > "At the beginning isn't easy to set everything and You need to follow some documentation and tutorial to set in the right way, especially for people..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6010933) Roger A. Owner > "The integration with other Google tools is very powerful and helpful for decision making." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7072482) VR Verified Reviewer Senior account director > "I hate that they’ve forced website owners to move to GA4 - we’re all for advancement but this feels like a real backwards step" [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6234518) ST Sebuliba T. Customer Success Manager > "Google analytics is easier to integrate into any system or website and mobile applications through JS code or through Google tag manager and I do..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6459558) DK Devender K. COO > "IT IS SOME DIFFICULT TO UNDERSTAND THE WEB SITE USE." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6275009) JK Jordan K. Fleet and Customer Operations Executive > "First of all, is easy to setup, connecting Analytics to my website was a piece of cake as I use WordPress with Google plugin." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6527916) VR Verified Reviewer Digital Marketing Manager > "The only thing that makes it a bit complicated for beginners is the fact that you need to add a code (Google Tag) to your website which needs to be..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___3229790) MS Marwah S. Project Manager > "It is a google product so it is easily connected to google email, google search console and google ads." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6209867) CK Chandan K. Owner > "The app's constant notifications were intrusive, the user interface was cluttered, and the lack of customization options limited personalization." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6025758) LK Liam K. CMO > "I like live reports, you can see all users and the location." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6271756) VR Verified Reviewer Performance Marketing Specialist > "It's not user friendly." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7037554) Marlin H. Systems programmer > "It gives you everything you need in one place and makes it very easy to access what you need when you need it." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___5097872) LA Lukasz A. Owner > "Sometimes it looks like developers are forcing changes just to change something, without any need from users." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___5063269) VN Victoria N. Corporate Communications Coordinator > "Customization is also a great experience for me." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6199427) SR Sergio R. CEO > "Difficult to use and complex to understand" [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6714914) Barry F. Content Manager, Editor, Creator > "The depth and customization are unmatched if you're serious about tracking customer behavior at scale, and the integrations with Google Ads,..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6884506) KJ Kaamna J. Digital marketing > "The support is terrible (as it is with anything Google) and is centred on forums with no actual support staff to chat with." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6031006) BD Bharati D. Director > "The dedicated technical account manager and SLA-backed support are a real upgrade over community forums." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7169455) Mansi R. social media Strategist > "they have very limited support, we often need to deal with 3rd party if there any problem." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___5083186) JL James L. Recruitment Consultant > "Google Analytics 360 help us to gain deeper insights about our customers which guide us on how to improve our services to them." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6550380) AM Atul M. Author > "Limited support: While there is a wealth of online resources available for Google Analytics users, the platform does not offer much in the way of..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___4422878) LG Lauren G. Client Manager > "I use it every day to look at it myself and to present to clients so they can get a clear understanding of how what we do helps them." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6841993) Himanshu S. Web Analyst > "The only thing to complain about this product is its customer care support." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6018464) [View Reviews](https://www.capterra.com/p/177042/Google-Analytics/reviews/) ## User interface [Mixpanel](https://www.capterra.com/p/158740/Mixpanel/) 4.54 (146) [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/) 4.69 (8,101) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Do these products fit your needs? Prioritize real-user-identified key features according to your needs to find your best fit. \--% Fit vs \--% Fit A/B Testing 207 Important Access Controls/Permissions 150 Important Activity Dashboard 120 Important Mixpanel 19/50 - A/B Testing - Access Controls/Permissions - Activity Dashboard - Activity Tracking - AI Copilot - Alerts/Escalation - Alerts/Notifications - API - Behavior Tracking - Campaign Analytics - Campaign Management - Charting - Conversion Rate Optimization - Conversion Tracking - Cross-system Integration - Customer Journey Mapping - Customer Segmentation - Customizable Branding - Customizable Reports - Customizable Templates - Dashboard Creation - Data Import/Export - Data Visualization - Drag & Drop - Engagement Tracking - Funnel Analysis - Generative AI - Goal Setting/Tracking - Heatmaps - Keyword Tracking - Monitoring - Multiple Site Management - Pageview Tracking - Real-Time Analytics - Real-Time Data - Real-Time Monitoring - Real-Time Notifications - Real-Time Reporting - Referral Tracking - Reporting/Analytics - Reporting & Statistics - Sales Trend Analysis - Screen Activity Recording - Search/Filter - SEO Management - Site Search Tracking - Social Media Integration - Surveys & Feedback - Tagging - Third-Party Integrations [See all features](https://www.capterra.com/p/158740/Mixpanel/#features) Google Analytics 360 Top features 30/50 - A/B Testing - Access Controls/Permissions - Activity Dashboard - Activity Tracking - AI Copilot - Alerts/Escalation - Alerts/Notifications - API - Behavior Tracking - Campaign Analytics - Campaign Management - Charting - Conversion Rate Optimization - Conversion Tracking - Cross-system Integration - Customer Journey Mapping - Customer Segmentation - Customizable Branding - Customizable Reports - Customizable Templates - Dashboard Creation - Data Import/Export - Data Visualization - Drag & Drop - Engagement Tracking - Funnel Analysis - Generative AI - Goal Setting/Tracking - Heatmaps - Keyword Tracking - Monitoring - Multiple Site Management - Pageview Tracking - Real-Time Analytics - Real-Time Data - Real-Time Monitoring - Real-Time Notifications - Real-Time Reporting - Referral Tracking - Reporting/Analytics - Reporting & Statistics - Sales Trend Analysis - Screen Activity Recording - Search/Filter - SEO Management - Site Search Tracking - Social Media Integration - Surveys & Feedback - Tagging - Third-Party Integrations [See all features](https://www.capterra.com/p/177042/Google-Analytics/#features) ### Recognition No recognitions have been awarded to Mixpanel Google Analytics 360 is recognized as a top-rated tool in 2 Capterra Shortlist reports ### Deployment & support Mixpanel Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Google Analytics 360 Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details Mixpanel - By Mixpanel - Located in United States - Founded in 2009 Google Analytics 360 - By Google - Located in United States - Founded in ## Popular Comparisons [Mixpanel](https://www.capterra.com/p/158740/Mixpanel/)[4.54 (146)](https://www.capterra.com/p/158740/Mixpanel/reviews/) vs [Microsoft Power BI](https://www.capterra.com/p/176586/Power-BI/)[4.58 (1,893)](https://www.capterra.com/p/176586/Power-BI/reviews/) $25/month Price $10/month 4.5 Features 4.5 4.1 Ease of Use 4.1 [View full comparison](https://www.capterra.com/compare/158740-176586/Mixpanel-vs-Power-BI) [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,101)](https://www.capterra.com/p/177042/Google-Analytics/reviews/) vs [SEO PowerSuite](https://www.capterra.com/p/127616/SEO-PowerSuite/)[4.52 (382)](https://www.capterra.com/p/127616/SEO-PowerSuite/reviews/) Contact vendor for pricing Price $349/year 4.6 Features 4.6 4.2 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/127616-177042/SEO-PowerSuite-vs-Google-Analytics) [Mixpanel](https://www.capterra.com/p/158740/Mixpanel/)[4.54 (146)](https://www.capterra.com/p/158740/Mixpanel/reviews/) vs [Tableau](https://www.capterra.com/p/208764/Tableau/)[4.56 (2,362)](https://www.capterra.com/p/208764/Tableau/reviews/) $25/month Price $15/month 4.5 Features 4.5 4.1 Ease of Use 4.1 [View full comparison](https://www.capterra.com/compare/158740-208764/Mixpanel-vs-Tableau) [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,101)](https://www.capterra.com/p/177042/Google-Analytics/reviews/) vs [Similarweb](https://www.capterra.com/p/148472/SimilarWeb-Pro/)[4.61 (261)](https://www.capterra.com/p/148472/SimilarWeb-Pro/reviews/) Contact vendor for pricing Price $125/month 4.6 Features 4.5 4.2 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/148472-177042/SimilarWeb-Pro-vs-Google-Analytics) [Mixpanel](https://www.capterra.com/p/158740/Mixpanel/)[4.54 (146)](https://www.capterra.com/p/158740/Mixpanel/reviews/) vs [Google Cloud](https://www.capterra.com/p/268690/Google-Cloud-Platform/)[4.68 (2,330)](https://www.capterra.com/p/268690/Google-Cloud-Platform/reviews/) $25/month Price Contact vendor for pricing 4.5 Features 4.6 4.1 Ease of Use 4.5 [View full comparison](https://www.capterra.com/compare/158740-268690/Mixpanel-vs-Google-Cloud-Platform) [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,101)](https://www.capterra.com/p/177042/Google-Analytics/reviews/) vs [Semrush](https://www.capterra.com/p/151962/SEMrush/)[4.63 (2,329)](https://www.capterra.com/p/151962/SEMrush/reviews/) Contact vendor for pricing Price $139.95/month 4.6 Features 4.6 4.2 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/151962-177042/SEMrush-vs-Google-Analytics) [Mixpanel](https://www.capterra.com/p/158740/Mixpanel/)[4.54 (146)](https://www.capterra.com/p/158740/Mixpanel/reviews/) vs [Reportei](https://www.capterra.com/p/180418/Reportei/)[4.71 (241)](https://www.capterra.com/p/180418/Reportei/reviews/) $25/month Price $24/month 4.5 Features 4.5 4.1 Ease of Use 4.8 [View full comparison](https://www.capterra.com/compare/158740-180418/Mixpanel-vs-Reportei) [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,101)](https://www.capterra.com/p/177042/Google-Analytics/reviews/) vs [Looker](https://www.capterra.com/p/169053/Looker/)[4.55 (286)](https://www.capterra.com/p/169053/Looker/reviews/) Contact vendor for pricing Price Contact vendor for pricing 4.6 Features 4.4 4.2 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/169053-177042/Looker-vs-Google-Analytics) [Mixpanel](https://www.capterra.com/p/158740/Mixpanel/)[4.54 (146)](https://www.capterra.com/p/158740/Mixpanel/reviews/) vs [Heap](https://www.capterra.com/p/147216/Heap/)[4.52 (42)](https://www.capterra.com/p/147216/Heap/reviews/) $25/month Price $24000/year 4.5 Features 4.5 4.1 Ease of Use 4.2 [View full comparison](https://www.capterra.com/compare/147216-158740/Heap-vs-Mixpanel) [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,101)](https://www.capterra.com/p/177042/Google-Analytics/reviews/) vs [Ahrefs](https://www.capterra.com/p/176340/Ahrefs/)[4.71 (585)](https://www.capterra.com/p/176340/Ahrefs/reviews/) Contact vendor for pricing Price $0 4.6 Features 4.7 4.2 Ease of Use 4.5 [View full comparison](https://www.capterra.com/compare/176340-177042/Ahrefs-vs-Google-Analytics) [Mixpanel](https://www.capterra.com/p/158740/Mixpanel/)[4.54 (146)](https://www.capterra.com/p/158740/Mixpanel/reviews/) vs [Lucky Orange](https://www.capterra.com/p/150695/Lucky-Orange/)[4.70 (267)](https://www.capterra.com/p/150695/Lucky-Orange/reviews/) $25/month Price $39/month 4.5 Features 4.6 4.1 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/150695-158740/Lucky-Orange-vs-Mixpanel) [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,101)](https://www.capterra.com/p/177042/Google-Analytics/reviews/) vs [Adobe Analytics](https://www.capterra.com/p/202871/Adobe-Analytics/)[4.46 (237)](https://www.capterra.com/p/202871/Adobe-Analytics/reviews/) Contact vendor for pricing Price Contact vendor for pricing 4.6 Features 4.4 4.2 Ease of Use 3.9 [View full comparison](https://www.capterra.com/compare/177042-202871/Google-Analytics-vs-Adobe-Analytics)