# Compare Mixpanel vs Google Analytics 360 2026 | Capterra > Unsure of what to choose? Check Capterra to compare Mixpanel and Google Analytics 360 based on pricing, features, product details, and verified reviews. Source: https://www.capterra.com/compare/158740-177042/Mixpanel-vs-Google-Analytics --- # Mixpanel vs Google Analytics 360 Features and Cost Comparison Last updated March 13th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: MixpanelGoogle Analytics 3602/4 selected [Mixpanel](https://www.capterra.com/p/158740/Mixpanel/)[4.5 (146)](https://www.capterra.com/p/158740/Mixpanel/reviews/) [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.7 (8,090)](https://www.capterra.com/p/177042/Google-Analytics/reviews/) [## Mixpanel](https://www.capterra.com/p/158740/Mixpanel/)[4.5 (146)](https://www.capterra.com/p/158740/Mixpanel/reviews/) Starting Price $25.00/month Value-for-Money 4.2 Functionality 4.5 Ease of Use 4.1 Customer Service 4.2 Reviews Sentiment Based on [146 reviews](#user-reviews) Positive 137 Neutral 9 Negative 0 [## Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.7 (8,090)](https://www.capterra.com/p/177042/Google-Analytics/reviews/) Starting Price Contact vendor Value-for-Money 4.7 Functionality 4.6 Ease of Use 4.2 Customer Service 4.2 Reviews Sentiment Based on [8,090 reviews](#user-reviews) Positive 7,816 Neutral 251 Negative 23 ## Not a match? 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What’s your intended use case? ## Summary * * * Key features rated by users Features selected based on 2,077 reviews from web analytics software users. about the Fit Score methodology. Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology 64%Fit Missing features Feature ratings Heatmaps NA Keyword Tracking NA Conversion Tracking 4.7 Data Visualization 4.8 Reporting/Analytics 4.8 84%Fit Missing features Feature ratings Heatmaps NA Keyword Tracking 4.4 Conversion Tracking 4.5 Data Visualization 4.6 Reporting/Analytics 4.7 User satisfaction User satisfaction 4.5 User reviews[146](https://www.capterra.com/p/158740/Mixpanel/reviews/) Ease of use 4.1 Functionality 4.5 Value for money 4.2 Customer support 4.2 User satisfaction 4.7 User reviews[8,090](https://www.capterra.com/p/177042/Google-Analytics/reviews/) Ease of use 4.2 Functionality 4.6 Value for money 4.7 Customer support 4.2 Price starts from Price starts from $25Flat Rate, Per Month - Free version - Free trial Price starts from \-- - Free version - Free trial Best for Best for Over 29,000 customers around the world use Mixpanel. Best for Google Analytics 360 is for marketers, BI professionals, and online businesses to gain insights into customer website behavior. It is suitable for enterprise-level companies in every industry sector. ## User reviews Pros & cons FM Flavio M. Senior QA Analyst > "Mixpanel enables scalable, self-service analytics across Product, UX, and Data teams—supporting faster, evidence-based..." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___7102119) Nitesh V. QA Engineer > "Data management can also get complicated when you have too many events and properties — keeping them organized requires proper..." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___7138212) Nitesh V. QA Engineer > "Once set up properly though, the data analysis is solid and real-time event verification saves a lot of back and forth with..." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___7138212) LS Lovepreet S. Product Engineer > "Sometimes due to technical issues, multiple users get created despite identity merge being enabled." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___6827979) VB Vittal B. Chief Product and Strategy Officer > "Mixpanel enabled us to easily test whether a new module we had developed was providing value, based on the actual activities of our..." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___6843414) FM Flavio M. Senior QA Analyst > "Do not noticed any bigger issue with the tool, but sometimes it was a bit difficult to understand when started using it." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___7102119) Nitesh V. QA Engineer > "The Flows and Funnels reports are great for checking if user journeys are working as expected." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___7138212) MB Manab B. Product Marketing Manager > "I wanted to export all data from MixPanel to an Excel sheet. But since there are limitations on creating custom reports, the Excel..." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___5072546) Nitesh V. QA Engineer > "Data visualization is clean and easy to understand — even non-technical teammates can read the dashboards without much explanation." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___7138212) GS Gikge S. communication > "The only downside is that there are data privacy concerns" [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___6281250) MaS María S. Software Engineering Manager > "It is a very intuitive tool, and in just a matter of minutes, you can obtain fascinating graphs and results without a steep learning..." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___6619207) Joël T. Senior Web Developer > "Not everybody is tech-savvy and not everyone can possibly tackle this mixup by themselves." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___4929065) KS Kazungu S. communications > "Its features, including event tracking and retention analysis, empower data-driven decisions, enhancing product optimization and user..." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___6273950) AK Anurag K. Business Analyst > "Sometimes bugs comes when we try to add new alert generation parameter." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___4245486) Nitesh V. QA Engineer > "Overall good tool but requires proper onboarding and planning to get the most out of it." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___7138212) NB Noam B. Founder > "Mixpanel can be expensive for some users, and its features may be too complex for some." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___4492644) NF Niccolo F. Cofounder and CTO > "Mixpanel is the perfect tool to track user behaviour, analyze behavioural data and optimize your website or webapp." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___6023074) CJ Caren J. Assistant Sales Operations > "There are instances when there are errors in the data that have been gathered, or when you do not receive what you are looking for,..." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___3447325) GS Gikge S. communication > "I like the easiness in data exporting and importing with real time analytics which help in tracking customer engagement." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___6281250) EK Eri K. Data Analyst > "There has always been an issue where we have trouble attributing events to client IDs when we bring the Mixpanel data outside of..." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___3149644) CO Caleb O. Accounting manager > "The tool is easy to use and enhances customer engagement tracking and web analytics." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___6297462) NH Nolan H. Merch Analyst > "It might just be me, but I find the event tracking dashboard can be a little convoluted at times." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___3164159) NF Niccolo F. Cofounder and CTO > "It offers a highly customisable set of features, and you can track basically any action on your website." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___6023074) MQ Maria Q. Operations Director > "The learning curve is too long, and that makes us lose time in training every time we have a new team member." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___2999277) Joël T. Senior Web Developer > "I like Mixpanel because it provides accurate data about how visitors behave and interact with our web pages." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___4929065) EK Eri K. Data Analyst > "We end up having events that are missing or that are not attributed back to our clients." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___3149644) TF Tom F. Customer Marketing Specialist > "Easily digestible data and graphs." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___6711365) VR Verified Reviewer Sr. Software Engineer > "Missed event are never captured and they just vanish so that needs to be addressed." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___3497384) Cagri S. Growth Marketing and Operations Manager > "Mixpanel is great product analytics tool, until you have some issues around their data collection and processing changes." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___4848837) AA Amit A. Associate Product Manager > "Doesn't have an extensive integrations bucket." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___2989004) JB Joel B. Administrative Secretary > "Mixpanel provides real-time data on user behavior, allowing my business to quickly identify trends and make data-driven decisions." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___4613542) MC Moshe C. QA > "As I am still new to this tool, I guess its a little tricky and takes a bit of time to get used too." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___3295548) Romaric S. Web Designer > "This software offers easy workflow and consistent flexibility to our marketing department and thus aids us to improve our marketing..." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___4579244) MQ Maria Q. Operations Director > "It is a little bit difficult to understand for new users." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___2999277) Mansi M. Software Engineer > "I liked that I could create de-coupled dashboards for my product, and keep track of various features of my app like how many orders..." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___4383126) Ayoub K. Marketing Lead > "rectoactive aliasing's missing, also it's not that much easy to use and navigate not user freindly" [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___2673543) KS Kazungu S. communications > "These insights are instrumental in refining products and optimizing their performance for better user experiences and satisfaction." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___6273950) Aleksandr S. Principal Software Engineer > "The protocol itself is not suitable for seamless proxifying." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___2817409) KS Kazungu S. communications > "Its easy to use and it offers valuable insights into how products are used and user behavior, enabling informed decision-making based..." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___6273950) Aleksandr S. Principal Software Engineer > "Documentation may be slightly outdated." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___2817409) NF Niccolo F. Cofounder and CTO > "It integrates seamlessly with low-code platforms, such as Bubble." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___6023074) Aleksandr S. Principal Software Engineer > "Latency sometimes is an issue." [See full review](https://www.capterra.com/p/158740/Mixpanel/#Capterra___2817409) [View Reviews](https://www.capterra.com/p/158740/Mixpanel/reviews/) Zach P. Marketing Coordinator > "Google Analytics 360 has allowed our organization to get richer data insights and provided a more streamlined way for data collection which helps inform our..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7102325) SH Suhail H. QA Member > "Goals and advanced tracking require technical setup that can become complex without support, and misconfigured settings can throw off your data." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6798871) VR Verified Reviewer Director > "Is an upgrade with higher data limit, and lets us frack specific audiences in depth, more faster and better data in customized dashboards and reports." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7075663) VR Verified Reviewer Founder > "It is very complicated now, and hard to really understand what is going on, especially as there are gaps when web users choose not to share their information by..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7008807) Patrick S. CEO > "I appreciate how seamlessly it integrates with the rest of the Google Marketing Platform and "Your business on Google", which makes it much easier to connect..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7118941) NR Nuria R. Community Manager > "But now with GA4 I get lost super fast, menus changed and reports are harder to pull, so I mostly just stick to the basics and leave the rest." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6821053) Zach P. Marketing Coordinator > "The advanced website tracking has enabled us to dive deeper into understanding our customers and how they interact with our website." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7102325) SB Stephan B. Digital Marketing Manager > "It can be tricky to set up correctly and many features are buried under several sub-menus and hidden tabs." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6817455) DV David V. Lead Developer > "I use this tool regularly and it helps us analyze SEO and other marketing efforts across multiple clients. " [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7045786) MB Morgan B. Director of Operations > "Google Analytics 360 isn't the issue but a lot of companies have goals and tracking improperly setup which can render the tool useless for them." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6762847) DV David V. Lead Developer > "Google Analytics has still been able to deliver actionable data even as data restrictions have started to cap the amount of data we can receive. " [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7045786) AI Alexandra I. Blogger > "The interface may be overcomplicated for those who have just started with and in fact the amount of data may just be too overwhelming thus making them leave" [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6741786) Barry F. Content Manager, Editor, Creator > "The depth and customization are unmatched if you're serious about tracking customer behavior at scale, and the integrations with Google Ads, BigQuery, and other..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6884506) Roger A. Owner > "The learning curve is high and at the beginning it can be confusing." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7072482) ML Maggie L. Digital Marketing Manager > "Overall, it’s a great tool that delivers deep insights, especially valuable for tracking digital marketing performance and member behavior." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7085443) KT Keith T. Sales Manager > "Google seems to keep changing the requirements and for a small business we can’t keep up." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6863351) Roger A. Owner > "It is a very strong and professional tool for advanced analytics, but it requires time, practice, and a good understanding of data to really take advantage of it." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7072482) CB Chandradhwaj B. Fund manager > "Some potential cons of Google Analytics include the complexity of advanced features for inexperienced users, limited real-time reporting capabilities, and..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___4802568) SKD Sanjib Kumar D. Review > "The platform's ability to provide detailed, unsampled reports and custom funnels offers valuable insights into user behavior and marketing performance." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6340219) RW Roger W. Marketing Manager > "The cost can be a significant barrier for many businesses, as it is more expensive than the standard version of Google Analytics." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6299612) JL James L. Recruitment Consultant > "It allows us to use powerful analytics functions to analyze our customers data making it easy to understand their needs and their interactions with our web data." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6550380) AS Amiat S. Director > "Expensive, complex setup, some data sampling, privacy concerns, Google ecosystem dependency." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6676028) CB Carly B. Business Consulting > "It also has real time stats so you can watch how people interact with your website live. And the customizable reports let me focus on specific needs." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6660283) VR Verified Reviewer DATA ANALYST > "The setup and the time it takes to get the data ready for analysis can be a bit slow." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6661319) LE Lucie E. Customer Service Consultant > "The integration with Google Marketing Platform is the greatest feature on Analytics 360, integrating it with Google Ads it offers a better overview on all our..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6631452) HL Holly L. BDC Manager > "Setting up your business information to track the data can be a little difficult." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6559941) DC Duncan C. Digital Solutions Lead > "I love how the tool allows you to track and discover so many unique insights about your customers and visitors to your website" [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6848986) KM Kimberly M. Attorney > "It is a complicated system and it does not provide tips on how to improve my site, only raw data on what users are doing on the site." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___4953152) MM Marco M. Consultant > "It also offers advanced integrations with other Google marketing tools, such as Google Ads and DoubleClick, allowing us to have a more complete view of our..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6298662) AR Akif R. Digital Marketing Manager > "The complexity of Google Analytics 360's interface and setup can be overwhelming for beginners, hindering efficient data analysis and interpretation." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6202704) RW Roger W. Marketing Manager > "One of its key advantages is the integration with other Google solutions such as Google Ads, Display & Video 360, and Google BigQuery, which allows for seamless..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6299612) VR Verified Reviewer Audit Senior > "GA4 transition unnecessarily broke our ready made reports." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6302689) Marvin D. owner > "Designed for enterprises, it integrates online and offline data and puts everything from analytics to attribution together in one powerful package." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6538109) CK Chandan K. Owner > "The app's constant notifications were intrusive, the user interface was cluttered, and the lack of customization options limited personalization." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6025758) VR Verified Reviewer DATA ANALYST > "I really appreciate how Google Analytics 360 provides detailed data analysis, real-time insights, and strong reporting features, helping me make better-informed..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6661319) MHM Mohamed Haneefa M. Manager > "Google Analytics 360 is significantly more expensive than the free version of Google Analytics." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6375490) ST Sebuliba T. Customer Success Manager > "Google analytics is easier to integrate into any system or website and mobile applications through JS code or through Google tag manager and I do like the real..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6459558) Maria C. Marketing and support manager > "I consider that its functions cover many important aspects but especially in large companies where small details influence purchases and sales. But I do not..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6165359) Aastha G. Owner > "The platform's scalability and support for large datasets make it indispensable for optimizing marketing strategies and improving overall business performance." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6373803) VR Verified Reviewer Technical support executive > "Google Analytics 360 has a data retention restriction, and customers must pay additional costs to maintain data beyond the regular limit." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___4797538) CS Christina S. Area Director of Sales > "Google Analytics 360 has given us all the analytical tools we ever need to deeply analyze our marketing and customer data for better understanding of our..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6415055) Adam Š. Senior Marketing Coordinator CEE > "Moreover, smaller commercial real estate businesses might find it prohibitively expensive to utilize Google Analytics 360, which would restrict their access to..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#GetApp___6178080) Ziva R. Sales Services Manager > "It has super powerful analytical tools that helps us dig deep into our data to extract all userful insights about our customers." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6298711) CK Carol K. Web Designer and Content Writer > "Google analytics 360 seems complex and overwhelming especially to our new clients who have e-commerce platforms but have never used analytics to track relevant..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___5066086) ZT Zacharoula T. Digital Marketer > "Provides in-depth insights into customer behavior and website performance, which help me optimize the digital strategies and user experiences." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6307879) AM Agapi M. Head of Marketing > "Complicated interface, so basic insights are almost hidden" [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6355927) JF Jonah F. Writer > "Google Analytcs provides comprehensive features for web trafic analysis and delivers cloud based audience tracking platform" [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6800232) BH Bilal H. Fleet supervisor > "Users have reported challenges with the complexity of Google Analytics 360, including the learning curve and the cost associated with the premium version." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6168715) Eric S. CEO > "The data it provides for me to make marketing decisions is invaluable." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7133426) Rifat B. Skill and Talent Tansformation > "There are a considerable amount of default measurements that are difficult to comprehend without reaching support, for example, site hits and meetings." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___4945194) LG Lauren G. Client Manager > "I use it every day to look at it myself and to present to clients so they can get a clear understanding of how what we do helps them." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6841993) SJ Sar J. Marketing > "Configuration could be too technical to get everything right" [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6633643) Patrick S. CEO > "Driving down on the data is good when looking at website traffic sources. And it's free." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7118941) VR Verified Reviewer Digital Marketing Lead > "Steep learning curve for beginners, found it hard to start" [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6314817) DH Dean H. Regional Sales Manager > "The keyword tracking and demographics are very important data for me and Analytics can give detailed reports on this, and everything." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6393132) Miguel G. Senior Web Designer > "Maybe it is a little complicated to use when you are not familiar with data tools." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6371299) Roger A. Owner > "The integration with other Google tools is very powerful and helpful for decision making." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7072482) VR Verified Reviewer Marketing Manager > "Sometimes some stats are tough to interpret." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6317196) JM Joao M. Spinning Instructor > "Google Analytics 360 uses very smart AI analytical tools that help dig deep into our data to get precise insights from them." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6440161) MHM Mohamed Haneefa M. Manager > "The primary drawback for many organizations is the cost." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6375490) AA Anne A. Nurse and Publisher > "The ability to easily integrate with other Google Marketing Platform tools like Google Ads, for more advanced analysis is a major plus." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6673513) SG Siddharth G. content writer > "After few months of use I found that google analytics is very expensive as per its starting price is $150,000 per year which small business or medium class..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6086309) Gabrielle T. Brand Designer, Social Media and Marketing Manager > "Extremely helpful for SEO maximization and monitoring website traffic, trends, and audience demographic." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6878776) SRM Sai Rushita M. IT > "Moreover, without consulting additional data sources, there's a risk of the data not being completely accurate, potentially leading to incorrect business..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6174405) VR Verified Reviewer Founder > "It give more comprehensive information about web search through Google and generally online behaviour than any other tool available right now." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7008807) Marlin H. Systems programmer > "It can be limiting in some reporting features and Google can be slow to respond in done cases but overall it's not so much a takeaway but it can get in one's..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___5097872) MC Marian C. IT Technician > "Setting up a website is really easy and you have many options to insert the tracking code into website (plugins, tag manager or directly into code)." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6311167) JL Jaimy L. Data Scientist > "UI can be very challenging, it took me quite a long time to get a hang of the tool but it highly depends on how you manage your metrics and customizations." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6109619) JL James L. Recruitment Consultant > "It offers high-end data security features that allows to work on our customers data securely." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6550380) Kathy M. Board Member > "Without the analysis Google Analytics is able to provide, it really wasn't clear to me what parameters were driving my success and which were holding me back." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6156378) SB Salah B. Gérant > "A very useful marketing platform that enables companies to observe and analyze to better understand the trends and behavior of their users." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6327806) MA Mauricio A. CEO and Developer > "One of the few drawbacks of this tool is its learning curve." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6324522) DM Dhaval M. Associate Electrical Engineer > "I also enjoy using all the tools that are given with the product, like the report that give the metrics and summaries." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6717873) Md. Rakibul H. Vice President > "This platform has some vulnerability which leaves Google Analytics 360 data to go spammed by others." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6284386) BAF Bogdan Alexandu F. Stock Manager > "The most I liked the demographic data Google Analytics 360 offers. Because we have many sales online too following the metrics from any campaigs give me some good..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6357014) Alfredo D. CTO > "At the beginning isn't easy to set everything and You need to follow some documentation and tutorial to set in the right way, especially for people who don't know..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6010933) JL James L. Recruitment Consultant > "Google Analytics 360 help us to gain deeper insights about our customers which guide us on how to improve our services to them." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6550380) Garry C. CEO > "Future feature I would like is the google training videos to be re-made as I they are out of date and was a waste of my time" [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___5086691) RJ Royce J. Technology and Process Manager > "Once set up, we are very satisfied with Google Analytics, specifically being able to take to data and improve our publications based on the results." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6506785) VR Verified Reviewer Performance Marketing Specialist > "It's not user friendly." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7037554) [View Reviews](https://www.capterra.com/p/177042/Google-Analytics/reviews/) ## User interface [Mixpanel](https://www.capterra.com/p/158740/Mixpanel/) 4.54 (146) [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/) 4.69 (8,090) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Do these products fit your needs? Prioritize real-user-identified key features according to your needs to find your best fit. \--% Fit vs \--% Fit A/B Testing 207 Important Access Controls/Permissions 150 Important Activity Dashboard 120 Important Mixpanel 19/50 - A/B Testing - Access Controls/Permissions - Activity Dashboard - Activity Tracking - AI Copilot - Alerts/Escalation - Alerts/Notifications - API - Behavior Tracking - Campaign Analytics - Campaign Management - Charting - Conversion Rate Optimization - Conversion Tracking - Customer Journey Mapping - Customer Segmentation - Customizable Branding - Customizable Reports - Customizable Templates - Dashboard Creation - Data Import/Export - Data Visualization - Drag & Drop - Engagement Tracking - Funnel Analysis - Generative AI - Goal Setting/Tracking - Heatmaps - Keyword Tracking - Monitoring - Multiple Site Management - Pageview Tracking - Real-Time Analytics - Real-Time Data - Real-Time Monitoring - Real-Time Notifications - Real-Time Reporting - Referral Tracking - Reporting/Analytics - Reporting & Statistics - Sales Trend Analysis - Screen Activity Recording - Search/Filter - SEO Management - Site Search Tracking - Social Media Integration - Surveys & Feedback - Tagging - Third-Party Integrations - Time on Site Tracking [See all features](https://www.capterra.com/p/158740/Mixpanel/#features) Google Analytics 360 Top features 31/50 - A/B Testing - Access Controls/Permissions - Activity Dashboard - Activity Tracking - AI Copilot - Alerts/Escalation - Alerts/Notifications - API - Behavior Tracking - Campaign Analytics - Campaign Management - Charting - Conversion Rate Optimization - Conversion Tracking - Customer Journey Mapping - Customer Segmentation - Customizable Branding - Customizable Reports - Customizable Templates - Dashboard Creation - Data Import/Export - Data Visualization - Drag & Drop - Engagement Tracking - Funnel Analysis - Generative AI - Goal Setting/Tracking - Heatmaps - Keyword Tracking - Monitoring - Multiple Site Management - Pageview Tracking - Real-Time Analytics - Real-Time Data - Real-Time Monitoring - Real-Time Notifications - Real-Time Reporting - Referral Tracking - Reporting/Analytics - Reporting & Statistics - Sales Trend Analysis - Screen Activity Recording - Search/Filter - SEO Management - Site Search Tracking - Social Media Integration - Surveys & Feedback - Tagging - Third-Party Integrations - Time on Site Tracking [See all features](https://www.capterra.com/p/177042/Google-Analytics/#features) ### Recognition No recognitions have been awarded to Mixpanel Google Analytics 360 is recognized as a top-rated tool in 2 Capterra Shortlist reports ### Deployment & support Mixpanel Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Google Analytics 360 Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details Mixpanel - By Mixpanel - Located in United States - Founded in 2009 Google Analytics 360 - By Google - Located in United States - Founded in ## Popular Comparisons [Mixpanel](https://www.capterra.com/p/158740/Mixpanel/)[4.54 (146)](https://www.capterra.com/p/158740/Mixpanel/reviews/) vs [Microsoft Power BI](https://www.capterra.com/p/176586/Power-BI/)[4.58 (1,878)](https://www.capterra.com/p/176586/Power-BI/reviews/) $25/month Price $10/month 4.5 Features 4.5 4.1 Ease of Use 4.1 [View full comparison](https://www.capterra.com/compare/158740-176586/Mixpanel-vs-Power-BI) [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,090)](https://www.capterra.com/p/177042/Google-Analytics/reviews/) vs [SEO PowerSuite](https://www.capterra.com/p/127616/SEO-PowerSuite/)[4.52 (382)](https://www.capterra.com/p/127616/SEO-PowerSuite/reviews/) Contact vendor for pricing Price $349/year 4.6 Features 4.6 4.2 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/127616-177042/SEO-PowerSuite-vs-Google-Analytics) [Mixpanel](https://www.capterra.com/p/158740/Mixpanel/)[4.54 (146)](https://www.capterra.com/p/158740/Mixpanel/reviews/) vs [Tableau](https://www.capterra.com/p/208764/Tableau/)[4.56 (2,351)](https://www.capterra.com/p/208764/Tableau/reviews/) $25/month Price $15/month 4.5 Features 4.5 4.1 Ease of Use 4.1 [View full comparison](https://www.capterra.com/compare/158740-208764/Mixpanel-vs-Tableau) [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,090)](https://www.capterra.com/p/177042/Google-Analytics/reviews/) vs [Similarweb](https://www.capterra.com/p/148472/SimilarWeb-Pro/)[4.61 (260)](https://www.capterra.com/p/148472/SimilarWeb-Pro/reviews/) Contact vendor for pricing Price $125/month 4.6 Features 4.5 4.2 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/148472-177042/SimilarWeb-Pro-vs-Google-Analytics) [Mixpanel](https://www.capterra.com/p/158740/Mixpanel/)[4.54 (146)](https://www.capterra.com/p/158740/Mixpanel/reviews/) vs [Reportei](https://www.capterra.com/p/180418/Reportei/)[4.71 (241)](https://www.capterra.com/p/180418/Reportei/reviews/) $25/month Price $24/month 4.5 Features 4.5 4.1 Ease of Use 4.8 [View full comparison](https://www.capterra.com/compare/158740-180418/Mixpanel-vs-Reportei) [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,090)](https://www.capterra.com/p/177042/Google-Analytics/reviews/) vs [Semrush](https://www.capterra.com/p/151962/SEMrush/)[4.64 (2,317)](https://www.capterra.com/p/151962/SEMrush/reviews/) Contact vendor for pricing Price $139.95/month 4.6 Features 4.6 4.2 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/151962-177042/SEMrush-vs-Google-Analytics) [Mixpanel](https://www.capterra.com/p/158740/Mixpanel/)[4.54 (146)](https://www.capterra.com/p/158740/Mixpanel/reviews/) vs [Google Cloud](https://www.capterra.com/p/268690/Google-Cloud-Platform/)[4.68 (2,281)](https://www.capterra.com/p/268690/Google-Cloud-Platform/reviews/) $25/month Price Contact vendor for pricing 4.5 Features 4.6 4.1 Ease of Use 4.5 [View full comparison](https://www.capterra.com/compare/158740-268690/Mixpanel-vs-Google-Cloud-Platform) [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,090)](https://www.capterra.com/p/177042/Google-Analytics/reviews/) vs [Looker](https://www.capterra.com/p/169053/Looker/)[4.55 (282)](https://www.capterra.com/p/169053/Looker/reviews/) Contact vendor for pricing Price $2000/month 4.6 Features 4.4 4.2 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/169053-177042/Looker-vs-Google-Analytics) [Mixpanel](https://www.capterra.com/p/158740/Mixpanel/)[4.54 (146)](https://www.capterra.com/p/158740/Mixpanel/reviews/) vs [Heap](https://www.capterra.com/p/147216/Heap/)[4.52 (42)](https://www.capterra.com/p/147216/Heap/reviews/) $25/month Price $24000/year 4.5 Features 4.5 4.1 Ease of Use 4.2 [View full comparison](https://www.capterra.com/compare/147216-158740/Heap-vs-Mixpanel) [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,090)](https://www.capterra.com/p/177042/Google-Analytics/reviews/) vs [Ahrefs](https://www.capterra.com/p/176340/Ahrefs/)[4.71 (583)](https://www.capterra.com/p/176340/Ahrefs/reviews/) Contact vendor for pricing Price $0 4.6 Features 4.7 4.2 Ease of Use 4.5 [View full comparison](https://www.capterra.com/compare/176340-177042/Ahrefs-vs-Google-Analytics) [Mixpanel](https://www.capterra.com/p/158740/Mixpanel/)[4.54 (146)](https://www.capterra.com/p/158740/Mixpanel/reviews/) vs [Lucky Orange](https://www.capterra.com/p/150695/Lucky-Orange/)[4.70 (260)](https://www.capterra.com/p/150695/Lucky-Orange/reviews/) $25/month Price $39/month 4.5 Features 4.6 4.1 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/150695-158740/Lucky-Orange-vs-Mixpanel) [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,090)](https://www.capterra.com/p/177042/Google-Analytics/reviews/) vs [Adobe Analytics](https://www.capterra.com/p/202871/Adobe-Analytics/)[4.46 (237)](https://www.capterra.com/p/202871/Adobe-Analytics/reviews/) Contact vendor for pricing Price Contact vendor for pricing 4.6 Features 4.4 4.2 Ease of Use 3.9 [View full comparison](https://www.capterra.com/compare/177042-202871/Google-Analytics-vs-Adobe-Analytics)