# Compare AgencyAnalytics vs Looker 2026 | Capterra > Unsure of what to choose? Check Capterra to compare AgencyAnalytics and Looker based on pricing, features, product details, and verified reviews. Source: https://www.capterra.com/compare/158746-169053/Agency-Analytics-vs-Looker --- # AgencyAnalytics vs Looker Features and Cost Comparison Last updated March 31st, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: AgencyAnalyticsLooker2/4 selected [AgencyAnalytics](https://www.capterra.com/p/158746/Agency-Analytics/)[4.8 (115)](https://www.capterra.com/p/158746/Agency-Analytics/reviews/) [Looker](https://www.capterra.com/p/169053/Looker/)[4.5 (282)](https://www.capterra.com/p/169053/Looker/reviews/) [## AgencyAnalytics](https://www.capterra.com/p/158746/Agency-Analytics/)[4.8 (115)](https://www.capterra.com/p/158746/Agency-Analytics/reviews/) Starting Price $79.00/month Value-for-Money 4.7 Functionality 4.7 Ease of Use 4.8 Customer Service 4.8 Reviews Sentiment Based on [115 reviews](#user-reviews) Positive 114 Neutral 1 Negative 0 [## Looker](https://www.capterra.com/p/169053/Looker/)[4.5 (282)](https://www.capterra.com/p/169053/Looker/reviews/) Starting Price $2000.00/month Value-for-Money 4.4 Functionality 4.4 Ease of Use 4.3 Customer Service 4.5 Reviews Sentiment Based on [282 reviews](#user-reviews) Positive 264 Neutral 16 Negative 2 What’s your intended use case? ## Summary * * * Key features rated by users Features selected based on 2,630 reviews from reporting software users. about the Fit Score methodology. Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology \--%Fit Missing features Not enough reviews Feature ratings Reporting/Analytics 5.0 Customizable Reports 5.0 Workflow Management NA Real-Time Data \-- Customizable Templates \-- \--%Fit Missing features Feature ratings Reporting/Analytics 4.7 Customizable Reports NA Workflow Management NA Real-Time Data 4.3 Customizable Templates NA User satisfaction User satisfaction 4.8 User reviews[115](https://www.capterra.com/p/158746/Agency-Analytics/reviews/) Ease of use 4.8 Functionality 4.7 Value for money 4.7 Customer support 4.8 User satisfaction 4.5 User reviews[282](https://www.capterra.com/p/169053/Looker/reviews/) Ease of use 4.3 Functionality 4.4 Value for money 4.4 Customer support 4.5 Price starts from Price starts from $79Flat Rate, Per Month - Free version - Free trial Price starts from $2000Per Month - Free version - Free trial Best for Best for Serving marketing agencies, media companies, brands, multi-location franchises, and freelance marketers across all industries. Best for Looker is used by data analysts, business intelligence professionals, developers, marketers, IT administrators, and enterprises managing cloud costs. ## User reviews Pros & cons FO Feraud O. Owner > "This help cut down the time most client call to check in as we can show them real time stats in a easy to view way." [See full review](https://www.capterra.com/p/158746/Agency-Analytics/#Capterra___6858431) VR Verified Reviewer Account Director > "They don't offer grid tracking for Google maps which means we have to use another software for that." [See full review](https://www.capterra.com/p/158746/Agency-Analytics/#Capterra___3608591) FO Feraud O. Owner > "I was able to analyze multiple analytics (ads, website, etc) for our clients from one place." [See full review](https://www.capterra.com/p/158746/Agency-Analytics/#Capterra___6858431) Sarfaraz K. SEO Manager > "Furthermore, there were quite a few occasions where I encountered bugs in their software or had difficulty getting technical support for my issues." [See full review](https://www.capterra.com/p/158746/Agency-Analytics/#Capterra___4479592) TC Taylor C. Senior Account Executive > "great it's helped me provide clarity regarding performance concerns on many calls!" [See full review](https://www.capterra.com/p/158746/Agency-Analytics/#SoftwareAdvice___6370354) Sarfaraz K. SEO Manager > "All these things combined led me to have a less favorable experience with AgencyAnalytics compared to other analytical platforms I have used before." [See full review](https://www.capterra.com/p/158746/Agency-Analytics/#Capterra___4479592) Sarfaraz K. SEO Manager > "Its performance tracking feature allows me to quickly gain insights into how well my campaigns are performing, making it easy to identify which ones need..." [See full review](https://www.capterra.com/p/158746/Agency-Analytics/#Capterra___4479592) Sarfaraz K. SEO Manager > "One part of AgencyAnalytics software that I found the least enjoyable was the inflexibility of the reporting." [See full review](https://www.capterra.com/p/158746/Agency-Analytics/#Capterra___4479592) SR Shaikat R. CEO > "The rank tracker supports Bing, which is an excellent feature. If you want to get your hands on more than 70 integrations of AgencyAnalytics, you can try..." [See full review](https://www.capterra.com/p/158746/Agency-Analytics/#Capterra___4506081) SM Sam M. Director > "The cover page of the reports is super ugly, like unbelievably ugly and they offer no options to customize this." [See full review](https://www.capterra.com/p/158746/Agency-Analytics/#Capterra___3248681) [View Reviews](https://www.capterra.com/p/158746/Agency-Analytics/reviews/) EG Erika G. Data Analyst > "It has blended data feature which allows to create a single table from different data sources like Google Analytics and Google Search Console." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6871859) DS Daniel S. Project Lead > "Looker does fall down a little bit when it comes to more advanced data handling and lacks some more complex data visualisation tools which..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___7085107) LS Laura S. SDR > "Great tool to have all the organizational data in a visual dashboard to interpret, we mainly use it to compare sales objetives vs results,..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6812965) DS Daniel S. Project Lead > "There are ways of doing this in looker however it requires several workarounds that are not the most accurate and don't deliver the..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___7085107) DS Daniel S. Project Lead > "It provides a great selection of basic data visual tools and data integration options across several platforms." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___7085107) Parsa G. AI Data and Insights Analyst > "Some was that there were discrepancies between the main database and GCP, which resulted in missing data in the final dashboard." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6870674) AW Adrian W. Fleet Operative > "Looker is a comprehensive reporting tool, it saves a lot of time as the data is imported automatically from different sources like sheets,..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6585510) RS Robert S. Data Visualization Engineer > "I found that blending data from multiple data sources can be a hassle." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___7016630) MH Matthew H. Analyst > "The application does a great job at transforming intricate datasets into visuals that can be understood within a short span of time making it..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6495614) Willem G. Commercial manager > "The guys got stuck when loading lots of data." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___7093319) Manish S. Data Analyst > "Moreover, looker has a plethora of customizable visualizations which also has ability to add advanced drill down to make it more interactive." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6465027) LH Lucien H. Head of GTM > "With Looker, we've struggled to get non-data people into the tool to really use it as they find it hard to use without significant training." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6288917) Anshu Y. Sr. Data Analyst > "This helps us set realistic targets for the team and boosts overall productivity." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___7019268) LE Lucie E. Customer Service Consultant > "For a first timer Looker will be difficult to work with as there are many options and complex options." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6631440) LK Liam K. CMO > "It connects multiple data sources and let you create complex dashboard for data analytics and visualization." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6278684) JL James L. Product Management > "My main gripe is with the visualizations." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6823861) BAF Bogdan Alexandu F. Stock Manager > "I have created a dashboard with all the information I need, and with the graphs created, it is easier to analyze the evolution and what needs..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6380397) LH Lucien H. Head of GTM > "It is not the most user friendly tool and can have performance issues around loading." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6288917) AL Alexandra L. Customer success manager > "The reports are very customable, you can design a report almost as if you were working in power point." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6857400) HB Harlan B. Data Analyst > "Insufficient data transformation in platform" [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6554494) JL James L. Product Management > "Even though I sometimes wish for cooler native charts, Looker's flexibility and data modeling capabilities definitely make up for it." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6823861) GD Gerrit D. Solutions Engineer > "It's a complex software (because it does so much) and obviously not the easiest to throw at an intern to learn." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6622237) CW Chris W. Account Manager > "Sharing the reports with others is eay, as you can share the live report where data is updated automatically or export as a PDF." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6429484) IM Ian M. Snr Account Director > "It does however come across as a bit basic sometimes" [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6575450) TMG Tahir Mutlu G. Digital Marketing Specialist > "We were wasting a lot of time trying to visualize our source data in gsheets. When we started using Looker, it saved us a lot of time and..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6515033) IA Isam A. CFO > "Google Looker is complex and hard to learn especially when you are trying to make complex data collection or reports." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___4844036) CW Chris W. Account Manager > "It offers many types of charts and graphs where you can integrate data from different sources easily." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6429484) LN Laban N. Research and development analyst > "Running complex queries on this tool affects system performance occasionally which is not ideal." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6225506) Manish S. Data Analyst > "My most liked feature of google looker is LookML which has been a great helped me made complex data relationships easier and saved me a lot..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6465027) Suru S. BigData Engineer > "Also some issues with the buffer, when the command is run again and again after creating the reports. When a report's format changes, my..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___4582309) PG Peter G. Manager > "Another good feature that worth to be mentioned is that I can share these reports with my colleagues with a shareable link or easily export..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6559755) RC Ross C. PPC Account Executive > "Given that any tool providing the features that Looker does, I do not think that any alternatives would eliminate the difficulties sometimes..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6156410) AM Advaldo M. Director > "Looker is an impressive tool for every business, it shows a lot of important data, reports are easy to share to see live results or export as..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6411729) Anoop K. Senior Analyst > "Customer support is gone from good to bad. When I had queries , customer support team could not help as they themselves were not aware of the..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___4615803) AW Adrian W. Fleet Operative > "The most I like that I can connect different data sources witch will import automatically and create a complex dashboard for a better..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6585510) VR Verified Reviewer Head of Marketing Strategy > "Some charts take long to load." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6043983) Parsa G. AI Data and Insights Analyst > "For any company where GCP is their main source of ground truth, it is best choice but if you have equal possibility of using alternatives,..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6870674) AS Ankur S. Design Quality Advisor > "Sometimes It lags a lot and doesn't respond in the urgent need. If I look at Google analytics it gives too fluence experience" [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___3565649) JL James L. Product Management > "It's a solid BI platform that truly shines in how it handles data and lets people help themselves." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6823861) ER Eric R. Revenue Operations Manager > "Looker was an attempt to deliver a single source of truth dashboard to senior leaders. Because much of our data lives in different..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___3309801) MH Matthew H. Analyst > "Looker Studio is very customizable providing possibilities of creating specific dashboards for a given clientele." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6495614) VR Verified Reviewer Front End Engineer > "poor documentation, poor react visualization components" [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___3541805) LK Liam K. CMO > "Sharing the report saves me a lot of time, i just send the link of the report or export a PDF file and send it." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6278684) MW Molly W. Technical Specialist > "Can be difficult to connect data sources." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___4584705) TMG Tahir Mutlu G. Digital Marketing Specialist > "It visualizes your data in a very short time and facilitates KPI tracking." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6515033) VR Verified Reviewer Data Scientist > "It gets down very often, requires very good internet connection and building dashboards is not very easy and intuitive for non professionals,..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___2816937) MS Mara S. Head of Marketing > "Good free tool from Google for data visualisation and dashboard building" [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6793051) AK Anuja K. Financial Analyst > "The software often lags too." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___3684836) EE Eugen E. IT Controller > "Looker is an excellent data modeling software with strong version control features" [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6768900) JR Jo R. Coaching Specialist > "Seriously, it is glitchy every single day. " [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___4320184) CP Carly P. Accounts Administrator > "The fact that I can connect more data sources, is saves me a lot of time as data is imported automatically." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6754962) VR Verified Reviewer Supervisor > "It takes forever to load a look or dashboard." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___3341293) AV Albert V. Manager > "The most important feature for me is that you can import all sort of data into looker." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6348878) OD Oana D. Enterprise Engagement Manager > "The design of it did not feel as intuitive as I would have expected." [See full review](https://www.capterra.com/p/169053/Looker/#SoftwareAdvice___2167281) Manish S. Data Analyst > "I am impressed with the user-friendly interface, easy to understand data modelling, and integration with other google tools like google sheet..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6465027) MR Michelle R. Product Manager > "I haven't found anything I don't like about the software yet, but I am a relatively new user to this product." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___2562103) [View Reviews](https://www.capterra.com/p/169053/Looker/reviews/) ## User interface 4.83 (115) [Looker](https://www.capterra.com/p/169053/Looker/) 4.55 (282) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Do these products fit your needs? Prioritize real-user-identified key features according to your needs to find your best fit. \--% Fit vs \--% Fit Access Controls/Permissions 207 Important Activity Dashboard 150 Important Ad hoc Query 120 Important AgencyAnalytics 28/38 - Access Controls/Permissions - Activity Dashboard - Ad hoc Query - Ad hoc Reporting - AI Copilot - Alerts/Notifications - API - Audit Management - Collaboration Tools - Customizable Branding - Customizable Dashboard - Customizable Reports - Customizable Templates - Dashboard Creation - Data Connectors - Data Import/Export - Data Synchronization - Data Visualization - Drag & Drop - Financial Reporting - Forecasting - Generative AI - Marketing Reports - Multiple Data Sources - OLAP - Performance Metrics - Real-Time Data - Real-Time Reporting - Reporting/Analytics - Sales Reports - Scheduled/Automated Reports - Search/Filter - Single Sign On - Third-Party Integrations - Trend Analysis - Visual Analytics - Widgets - Workflow Management [See all features](https://www.capterra.com/p/158746/Agency-Analytics/#features) Looker 28/38 - Access Controls/Permissions - Activity Dashboard - Ad hoc Query - Ad hoc Reporting - AI Copilot - Alerts/Notifications - API - Audit Management - Collaboration Tools - Customizable Branding - Customizable Dashboard - Customizable Reports - Customizable Templates - Dashboard Creation - Data Connectors - Data Import/Export - Data Synchronization - Data Visualization - Drag & Drop - Financial Reporting - Forecasting - Generative AI - Marketing Reports - Multiple Data Sources - OLAP - Performance Metrics - Real-Time Data - Real-Time Reporting - Reporting/Analytics - Sales Reports - Scheduled/Automated Reports - Search/Filter - Single Sign On - Third-Party Integrations - Trend Analysis - Visual Analytics - Widgets - Workflow Management [See all features](https://www.capterra.com/p/169053/Looker/#features) ### Recognition No recognitions have been awarded to AgencyAnalytics No recognitions have been awarded to Looker ### Deployment & support AgencyAnalytics Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Looker Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details AgencyAnalytics - By AgencyAnalytics - Located in Canada - Founded in 2009 Looker - By Google - Located in United States - Founded in ## Popular Comparisons 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